Pforzheim Business School

Business SCHOOL START YOUR CAREER RIGHT HERE Contents

Welcome message from the Dean...... 3 Pforzheim University...... 4 Overview of the Business School Portrait...... 5 The Facts (Statistics)...... 6 Our Vision and Mission...... 7 Our Goals ...... 8 Ten Guiding Principles...... 9 Why Pforzheim University Is the Right Choice...... 10 The Bachelor Degree Programs Conception of the Bachelor Programs...... 13 Bachelor Programs in Detail...... 14 The Master Degree Programs An Overview...... 26 Master Programs in Detail...... 27 Extra-Curricular Courses...... 33 Beyond the Classroom...... 34 Pforzheim and Area...... 36 Studying in Germany...... 38 Application / Contact Pforzheim University ...... 39

WELCOME MESSAGE FROM THE DEAN

Welcome to the Business School!

If you are looking for an outstanding, practice-oriented degree with an excellent reputation and if you are willing to work hard to achieve this but also want to have fun and improve your self-confidence in the process, then we are the right university for you!

Over the last 40 years we have built up an excellent reputation for edu- cating students in business administration. Ambitious students will find a wide range of study options in the field of business and business law. In addition to gaining theoretical and professional knowledge, our study programs are practice-oriented. With the introduction of our Bachelor and Master degree programs we have fully adopted the standardized European university system required by the Bologna process.

We are able to offer our students an innovative, interdisciplinary and international environment which allows them to fully develop their potential. Our highly-qualified professors, with their proven track-record in their specific specialist fields, support and encourage their students in every possible way. In these times of globalization, we are able to offer our students the opportunity to gain international and intercultural experience. This is mainly due to our faculty’s extensive international network and other numerous bilateral partnerships with well-known universities abroad.

The success of our university can be attributed to our practice- and international-oriented concept as well as the close relationships developed between our professors and students. The excellent reputation enjoyed by our students and graduates in the professional world, along with the outstanding results the university has achieved in various independent evaluations and rankings, is further proof of our success.

Are you keen to learn more about us? Then take a look at the information on the following pages.

Rudi Kurz

Pforzheim University

Our University consists of three schools: the School of lent standard of teaching, applied research work is Design, the School of Engineering and the Business carried out. Pforzheim University has an outstanding School. All schools have different origins. The School reputation among Germany’s leading companies. of Design is the oldest. It has its roots in the jewelry tradition of the town and can be traced back more Pforzheim University is able to offer a broad and di- than 125 years to the heyday of Pforzheim’s jewelry verse curriculum due to the highly qualified and expe- industry. The School of Design (FHG) was indepen- rienced staff who have developed close cooperation dent until 1992. with many renowned companies in the economic region and beyond. This provides our students with a unique study experience which is virtually unheard of at other universities. Applied research projects such as those carried out by the Institute for Business Simula- tions, the Institute for Applied Research, the Steinbeis Transfer Centers and the Jewelry Technology Institute contribute towards a practical approach.

We apply a variety of didactic methods including traditional lectures. However, interactive approaches form a major part of the teaching at the university. Our main focus is on developing close relationships between our students and their teachers and encour- aging the students’ commitment which has resulted in the creation of numerous student initiatives and organizations. Thus Pforzheim University is best able to prepare students for their future careers.

The current Business School started out as the Fach- hochschule fuer Wirtschaft (FHW) more than 40 years ago. The Pforzheim University of Applied Sci- ences was created in 1992 with the merger of the FHG and the FHW and the foundation of the School of Engineering. With more than 4,500 students and 145 professors, Pforzheim University is the third largest in Baden-Wurttemberg and one of the biggest in Germany.

Our University greatly values interdisciplinary thinking. Furthermore we enjoy excellent relationships with economists, lawyers, engineers, designers and experts from various fields. Our interdisciplinary potential will create opportunities for further development in the future. The wide range of specializations as well as a solid grounding in fundamental theory provides the students with an excellent basis for their future role in specialist fields and in management. The three schools offer a large number of Bachelor and Master degree programs. In addition to an excel-

Overview of the Business School

Portrait

Pforzheim University Business School was founded in 2005 as a succes- sor to the renowned Fachhochschule fuer Wirtschaft (FHW) that had been established 40 years before. The Business School encompasses all business and business law programs. The Industrial Engineers also share courses in the Business School although they belong to the School of Engineering. We offer a wide range of Bachelor and Master degree programs. With approximately 3,000 students and 85 full-time professors, the School belongs to one of the largest Business Schools in Germany. Our School is able to offer a broad curriculum due to its size and the highly-qualified and experienced staff. The School enjoys interdisciplinary relationships with the Schools of Engineering and Design as well as with numerous partner universities abroad.

The School awards its graduates a Bachelor of Science degree which provides them with a professional qualification to help further their future career. The Bachelor degree programs offered by the Business School cover the various functions within a company. This diverse “product range” has contributed to the professional success enjoyed by well over 12,000 of our “Diplom” graduates since 1963.

The broad range of Master degree programs offers all our ambitious graduates the opportunity to gain further qualifications. Our MBA programs require participants to have gained work experience. The programs are thus able to contribute towards the further training of managers.

All study courses at the Business School at Pforzheim University are approved by the State of Baden- Wurttemberg and are evaluated on a regular basis. All Master degree programs are accredited by recognized national agencies.

The Facts (Statistics)

Staff and Students Programs and Equipment

• full-time professors: 85 • number of Bachelor degree programs: 11 • part-time lecturers: more than 100 • number of Master degree programs: 6 • total number of students: approximately 3,000 • business programs of the School of Engineering: . • Master degree program students: approximately 1 Bachelor and 1 Master degree program. 200 • number of new student enrollments for Bachelor • Student/professor ratio: 1 to 35 degree programs: approximately 720 per year. • average group size: Bachelor 35; Master 25 • number of new students enrollments for Master • students abroad (outgoing): approximately 170 degree programs: 130 per year. per year. • international contacts and exchange programs • exchange students (incoming): approximately 170 with over 50 partner universities in more than 30 per year from more than 30 countries. countries. • applications: more than 5,000 per year. • company contacts in Germany and abroad: over • graduates: more than 12,000 in 40 years; in un- 500. dergraduate programs approximately 550 and in • number of auditoriums: 32 modern auditoriums graduate programs approximately 80 per year. and seminar rooms. • library: open approximately 83 hours , 7 days a week, over 100,000 books and 400 academic periodicals. • Laboratories and computers: video, multimedia, logistics, foreign languages, marketing and human resources laboratories as well as numerous PC and MAC laboratories with 180 PC workstations and 30 MAC workstations – generally available around-the-clock.

Other interesting facts

• campus: 52,375 m² with a cafeteria and a snack bar. • Infrastructure: over 500 parking spaces and excellent public transport (bus). • campus location: on the edge of the Black Forest, 2 km from the city center. • town location: in the south-west of Germany between the cities of Stuttgart (approximately 40 km) and Karlsruhe (35 km). • living in Pforzheim: 4 halls of residence providing over 600 units of accommodation close to the university, affordable private housing. • sport and leisure: numerous sports activities at the university and U/AStA (student union), student parties and many student pubs, a wide range of leisure facilities and activities offered by Pforzheim city council.

Our Vision and Mission

Our Vision

The Business School of Pforzheim University is recognized as one of the best business schools in Germany. For high-achieving motivated students it is the first choice from all public universities in Germany. For employers it is also a primary source of recruitment of qualified employees.

The Faculty Board

Our Mission is to

• provide a high level of academic education in applied business in order to prepare students for long-term and successful professional and managerial careers in a dynamic global environment.

• ensure that the potential which successful companies in our area and other regions have is used to the best advantage of both the students and the companies.

• make intellectual contributions based on research that can be applied to contemporary business issues and to classroom instruction or that can be used to enhance the knowledge base of the faculty’s disciplines.

• provide career-enhancing further education opportunities. Our Goals

Our goals are:

To further improve the national and international Corporate and Academic Partners: attractiveness of the Business School. • Maintain and extend excellent relationships with companies to provide a learning environment that Students: includes opportunities for experimental learning, • To attract the most capable students, both nation- work experience and applied research. ally and internationally. • Continuous commitment to building and maintain- • To educate our students so that our graduates will ing international alliances and partnerships on a attain a competitive advantage and professional global level. success. • Enhance the use of the potential of interdisciplinary • In our first degree programs, the goal is prepara- cooperation with other Schools of our University. tion for career entry and for a Master’s degree. • In our Master degree programs the main goal is career enhancement and one major aspect is to develop leadership skills. • Improve the ties and lifetime relationships with our alumni.

Faculty Members and Staff: • Attract faculty members who are not only outstanding scholars, successful professionals and leaders, but who are also committed to excellence in teaching. • Sustain a culture of academic freedom to provide room for self-development and active involvement, thus building a solid basis for our success. • Create an atmosphere of support and cooperation where faculty and staff are actively encouraged to further develop themselves both personally and professionally.

Ten Guiding Principles

Ten Guiding Principles to Accomplish our Mission and Goals:

• As a public university our first and foremost priority is the student and the prospective student of the Business School (student focus). • Make use of the strength of having a faculty body which is both academically and professionally qualified. Due to the size of our school, we can build on a broad spectrum of specialized competencies represented in our diverse faculty body (strength of faculty body). • Encourage a high degree of faculty-student interaction based on indi- vidualized consultation and mentoring (faculty-student interaction). • Provide high-quality, contemporary curricula which cover the diversity of functions and processes that sustain successful enterprises (contemporary curricula). • Develop critical-thinking skills by considering business theory and its application, exploring complex problems, creative problem-solving, decision-making, taking responsibility for one‘s actions, and leadership. Thus students will acquire lifelong learning capabilities (critical thinking). • Prepare students for the challenges of global business by developing an international culture within the school and by facilitating international exchange. We encourage teaching and learning in at least one foreign language as well as student mobility in exchange programs for studying and working in other cultural environments (international culture). • Create a collaborative environment for students and faculty that em- phasizes communication, mutual respect, innovation, individual initiative, service and pursuit of excellence (collaborative environment). • Encourage student initiatives that support our mission. • Appreciate the critical importance of the administrators and support staff in achieving the school’s mission (appreciate support staff). • Ongoing commitment for continuous improvement in teaching, research programs and processes (continuous improvement).

Why Pforzheim University is the right choice

Broad Range of Programs

Prospective students are certain to find a program which will both cater for their individual interests and guarantee success in their future careers. The different Bachelor and Master degree programs, along with various additional qualifications (e.g. in Public Relations) provide students with a wide range of opportunities for further education and training.

Studies with a Practical Orientation

One of our major strengths is a balanced combination of academic education and practical orientation of our study programs. This is a result of, on the one hand, our highly-qualified and experienced professors and, on the other, of the close relationships forged between Pforzheim University and the business community. We are in contact with over 500 companies in Germany and abroad with whom students work on projects and Bachelor and Master theses. These companies also offer internships to our students so that they are able to gain work experience. Furthermore, regular field trips to renowned companies also provide further practical experience and networking opportunities. Experienced professionals from respected companies come to our school as speak- ers, visiting professors and assistant lecturers thus ensuring a continuous intensive transfer of knowledge between the University and the business world.

Hartmut Schröder (left), Director of Human Resources for Kraft Foods, and Thomas Gries (2nd left), Category Director Snacks, congratulate the winners of the „Kraft Foods Case Study Award“. The five Pforzheim University students impressed the jury, made up of the Top Management of Kraft Foods. Photo: Kraft Foods

10 Why Pforzheim University Is the Right Choice

The Team

85 professors, more than 100 part-time lecturers and several academic research assistants all work together to create a supportive environment for over 3,000 students. The broad spectrum of competencies offered by our highly qualified and professionally experienced staff means that there are clear competitive advantages. When new professors are ap- pointed, teaching skills and commitment to excellence play just as important a role as academic qualifications and professional experience. Indeed, this means that students can benefit not only from the academic, research and practical skills of their professors, but also from their dedication. The close connections to the professional business world allow students to gain a better understanding of how the corporate world functions. They are supported by their professors, who take on the important role of mentors throughout their studies and even after they have graduated. Studying in small groups is not only effective but also creates close relationships and an atmosphere of trust between students and lecturers.

The Reputation

Our methods have proved to be successful as a large number of our students and graduates gain entry into leading companies. Furthermore the University has frequently attained one of the highest rankings in various surveys and studies. Indeed, the German business magazine “Wirtschaftswoche”, in its March edition, ranked Business Administra- tion studies at Pforzheim University as number two from among all Ger- man Universities of Applied Sciences. In April 2006, the “Arbeitskreis Personalmarketing”, in cooperation with the Centre for Higher Educa- tion Development (CHE), conducted an employability-rating and awarded our International Marketing Bachelor program the highest possible grade – three stars. The German Academic Exchange Service (DAAD) and the Association for Academic Foundations (Stifterverband für die Deutsche Wissen- schaft) have ranked Master degree progams in Germany specializing in international business. Pforzheim University’s MBA in International Management is the only MBA program within the top ten of this list.

Another indicator of the excellent, practice-oriented studies at Pforzheim University is the numerous prizes awarded to teams from Pforzheim for successful participation in various competitions. These competitions test the ability of students to work under pressure, their creativity, prepara- tion, team-work as well as their presentation skills.

Students of the Master program Communica- tion Management win the 3rd prize at the GWA JUNIOR AGENCY-Award in Wiesbaden. 11 Why Pforzheim University is the Right Choice

International Networking

Pforzheim University offers a variety of opportunities for students to gain international and intercultural experience. Apart from the wide range of English lectures offered and the support of the Institute of Modern Lan- guages, Pforzheim University works in cooperation with over 50 partner universities worldwide to provide exchange programs. Our students are able to spend some of their study time abroad in order to gain valuable practice-oriented international experience. Thus, students can improve their foreign language skills and broaden their intercultural understanding – indispensable in today’s global world.

Pforzheim University also offers double-degree programs in cooperation with partner universities, e.g. the International Marketing Bachelor program together with TEC de Monterrey in Mexico. Our network of international partnerships with renowned universities worldwide means that over a quarter of our students can spend at least one semester studying at one of these universities abroad. Furthermore, every semester, students from all over the world come to Pforzheim University to study in Germany and gain international experience. On average, we welcome 170 students from 30 countries to our school. These exchange students study alongside their fellow German students as well as enjoying extra- curricular activities together.

12 The Bachelor Programs

Conception of the Bachelor Programs

There are 10 different Bachelor degree programs in • Economics Business Administration and one Bachelor degree • Business Law program in Business Law. Students are thus guaran- • Intercultural Competence teed a compact, career-oriented education at a uni- • Ethics and Social Responsibility versity with an excellent reputation. Approximately 50 % of the course content is dedi- The ten business programs are based on the success- cated to the general subjects mentioned above, the ful Pforzheim model: a well established academic rest consists of a more specialized subject matter. The education in business, economics, business law and students acquire both academic and practice-orient- quantitative methods combined with a career quali- ed skills in their major. An internship semester and a fying specialization. A profile is formed within a busi- Bachelor‘s thesis are mandatory for all students. ness function. The spectrum of functions is broad and comprises almost all business-relevant fields and The program leads to a Bachelor of Laws (LL.B) functions. The Pforzheim model is independent from degree. This program and the Bachelor of Science the trends of the sector due to its functional orienta- in Business Administration and Engineering have a tion. Our graduates are able to gain entry to almost different structure. all business sectors thanks to the broad range of competencies they acquire during their studies.

In order to be successful both professionally and so- cially and to take on corporate and social responsibility, it is essential to have knowledge outside one’s particular specialist field and to possess key competencies. For this reason, the Bachelor program has been designed to go beyond the traditional approach of merely teaching facts but also social skills. The idea behind this is to combine social, methodological, personal and intercultural competencies with the student’s specialist program of study. The aim is to enable our graduates to put their theoretical knowledge into practice in their professional life.

Basic Structure of the Bachelor Programs in Busi- ness Administration

All Bachelor programs are designed to be completed within seven semesters, including one internship semester. Successful graduates are awarded a Bachelor of Science degree (B.Sc.).

All Bachelor programs consist of general subjects and study specific courses. The general subjects give students a good and structured grounding in business. They include: the following areas:

• Business Administration • Company Taxation • Information Systems • Mathematics, Statistics, and Operations Research

13 The Bachelor Programs in Detail

International Business

It is generally known that today’s business world is characterized by tough competition, increased internationalization and a global market place. This is true not only for multinational, but also for small- and medium-sized enterprises.

Companies therefore seek an increasing number of professionals who do not only have a profound knowledge in business and management, but are also proficient in foreign languages and are able to work in a multi-national and cross-cultural environment. The B. Sc. degree in International Business is designed to prepare students to meet this challenge. The program has a unique and distinct profile, which also distinguishes IB in Pforzheim from similar courses at other universities.

Main features of the program are: • IB is a tri-lingual program. Students are required to attend lectures in German, English and a third language, which is either Spanish or French. Many students attend classes in all four languages. • IB students are thoroughly trained in all business subjects. IB is, in fact, a business and management program and not a language course. Thus the curriculum includes numerous subjects such as corporate strategy, corporate organization, marketing, accounting and finance, and national and international economics. • IB students can structure their studies abroad ac- cording to their individual needs and interests. They can take advantage of a network of approximately fifty partner universities from all over the world. The may also participate in double degree programs with top-ranked French partner universities (ESSCA Angers, ESCE Paris). Many students spend one semester in the English-speaking area and another one in France, Spain, or Latin America. The Internatinal Business students‘ excursion to Shanghai. Career Profile and Job Opportunities View of the Pudong skyline. Graduates of IB can continue to study for a Master’s degree either in Pforzheim, at another university in Germany or abroad. They also have excellent career opportunities. Typical areas of employment are export departments, international sales and marketing, financial controlling in multinational companies, product management and financial services. A considerable number of graduates spend a period of their professional life abroad. In recent years former IB students have worked in cities such as New York, Sao Paulo, Singapore, Beijing, Dubai, Brussels, Geneva, Oxford, Vienna, Dublin, Albuquerque (New Mexico / USA), Ma- drid, Prague, Paris, Nancy, Zurich and London.

14 International Marketing

Applicants who are internationally oriented, have a high proficiency in foreign languages, and, above all, are interested in marketing, are perfectly suited to the international marketing program which offers them a very compact, double degree study course: The Bachelor of Science in International Marketing at Pforzheim University and the „Licenciado en Mercadotecnica“ at the University TEC de Monterey. The Mexican partner university has one of the best reputations worldwide and is accredited by the AACSB (Association to Advance Collegiate Schools of Business). Students spend their first three semesters at Pforzheim University; courses are held in German. The next two semesters will be taught in Mexico at TEC de Monterrey in English, followed by an internship semester in international marketing – either in Germany or abroad. Students spend their final semester at Pforzheim University, working on their Bachelor‘s thesis.

Career Profile and Job Opportunities The program imparts necessary business knowledge helping the students to fulfill international management tasks especially in the sectors of marketing, market research, and distribution.

Pforzheim University team at the Monterrey TEC.

15 Marketing

If you are interested in how new products and markets are created, starting from analyzing customer needs, through to production, sales and communication, then you should learn about the central role of Marketing in all of this.

As a result of market saturation, tough competition, and the strong focus on manufacturing and trade, it is essential that now, more than ever, corporate pol- icy is based on marketing principles. For this reason, practically no other discipline has experienced such growth in recent years. The basic concept of marketing – a market- and customer-oriented approach to corporate leadership – has become a major success factor.

The Bachelor program in Marketing offers students a solid academic and practical grounding in the field of marketing. During their studies, students learn to develop strategies, instruments and marketing concepts to achieve company goals. They will also find out how to apply product, price, sales and communication policies correctly on the basis of a systematic, gathering of information through market research.

A strong emphasis is placed on learning how to apply theory in various projects which are carried out in cooperation with well-know business from companies from different sectors.

After concluding their Bachelor studies, ambitious students have the opportunity to further qualify themselves academically and professionally by taking part in our Master degree programs.

Career Profile and Job Opportunities Our marketing graduates hold different positions in business life. This includes junior managers in the marketing sector with the perspective of becoming a product manager, a marketing or a sales manager. Furthermore, our graduates also have job opportunities in the trade and the service industry, in particular in advertising agencies and consultancy firms.

16 Market and Communication Research

Which is the Number one TV-show high school se- Career Profile and Job Opportunities niors don‘t want to miss? How satisfied are the first- Most of our graduates start their professional life time buyers of an especially innovative car with their with a position in one of the 250 institutes or in the decision? Which advertising spot on which channel is market research departments of a larger firm or an most likely the most successful spot for mobile rates?- institution. Strategic marketing requires the psychological understanding of the consumers. New products, services or The professional prospects for future market and advertising campaigns can only be successful if they communication researchers are very promising. In meet the consumers‘ needs. Market and communica- the words of a leading prognosis institute (Prognos, tion researchers analyze motives, desires, attitudes, Basel), market research belongs to one „of the 25 opinions and emotions. They analyze people, markets jobs with future prospects in a branch, that will offer and media; they understand the connections behind these well-trained specialists a secure job and best the figures and function as knowledge managers and career opportunities during the next years.” competent marketing advisors.

Qualified market researchers should be able to develop consumer studies accordingly, they should know how to conduct them, analyze the important data and finally present the results comprehensibly.

The Bachelor course in Market and Communication Research is unique in Germany. This predominant position in the German university sector is definitely a competitive advantage for the cooperation with companies, including internships, practical theses and job entries for our graduates. It is the aim of the program to equip the students with employability in the field of empirical market research through high academic standards and a practice-oriented approach.

The Market and Communication Research program at Pforzheim University is one of the most highly-rated places for a practice-oriented education for future market and communication researchers. Well-known market research institutes and companies have con- firmed the excellent training of interns and graduates in that field. Since 1998 graduates of the former Diplom-study program have continuously rated the program as “excellent” (see the Pforzheim graduate panel 2005).

17 Advertising

Are you curious, open-minded and interested in con- The students learn how to develop integral market- ceptional and creative thinking? Interested in adver- ing and communication concepts and how to create tising and marketing? The Bachelor’s degree in Ad- and run strong brands through the integrated use vertising is the right choice for you. of all marketing and communication instruments. Besides a very specialized training, students will also be introduced to subjects such as market research, competition law, production, the design of advertising media and learn more about creative partner disciplines such as text design, photographic design and desktop publishing.

The Master degree program Communication Man- agement is perfect for graduates who wish to gain further qualifications. Moreover, students who have enrolled in the Bachelor program have the opportunity to take part in a two-semester certificate program in public relations.

Career Profile and Job Opportunities Most of our graduates start their professional career either as consultants of strategic planners in an advertising agency or as brand respectively product managers in the industrial sector or in the service industry. After the successful completion of their studies, our students may also find attractive positions in the media or start their own agency. The excellent This program is unique in its structure and is classi- reputation of our school and good connections with fied as the number one for an established, practice- the advertising industry make it easier for our stu- oriented education with expert professionals in the dents to start their career and get into leading posi- field of advertising / marketing communication. Our tions. students acquire the skills necessary to become excellent communications experts with high employability. Our approach is practice-oriented but also contains an academic foundation. A survey carried out by the GWA (Association of Advertising Agencies) has shown that human resources managers and agency heads consider Pforzheim University as one of the best educational institutions for future communications professionals.

18 Controlling, Finance and Accounting

Controlling is aimed at students who think and to gain further academic and professional quali- work in a future-oriented manner, want to retain fications with our Master of Arts in International an overview and want to have an influence on the Finance and Accounting. future development of a company. Career Profile and Job Opportunities Controlling coordinates corporate planning, fore- Many former students work as specialists and casts business development and analyzes prof- managers in the controlling and finance sectors itability. Corporate financing makes sure that as well as in the internal auditing of companies enough funds are available at all times in order to of all branches. Others hold positions as auditors conduct the day-to-day running of the business in accounting firms, as consultants and project but also to finance international expansions. Ac- directors in consultancies or as special advisors counting is responsible for the company accounts and informs external parties of a company‘s situ- ation throughout the preceding fiscal year. More and more international regulations have to be taken into account, as well. A controller is therefore a „business assistant to the management“ and has the responsibility to support the management in terms of achieving short-term as well as strategic goals.

The goal of the program Controlling, Finance and Accounting is to educate students who will be able to work in different jobs in the whole field of controlling, finance and accounting. There- fore, various disciplines from different fields of accounting are linked in a dynamic environment. Graduates are able to plan, install, manage and control the whole financial process. This requires a comprehensive knowledge of the fundamentals of business administration. Specific and methodical knowledge in the different fields of internal and external accounting such as the operating for tax accountants. After a few years of work mode of special cost accounting systems or a experience, it is possible to take the exams neces- comprehensive understanding of the national as sary to become a certified tax accountant and/or well as the international accounting systems in- chartered accountant. cluding the fiscal effects will broaden students‘ basic knowledge. Furthermore, every aspect from finance to corporate planning and management is covered within the study program and enhance students’ overall knowledge of the subject. Con- siderable social competence is indispensable.

A special feature of the program is its international aspect: All students have to spend one semester, a voluntary internship of eight weeks or a practical semester abroad. After concluding their Bachelor‘s degree, students have the opportunity

19 Taxation and Auditing

Do you like to give advice? Do you consider it exciting that the subject matter you deal with changes all the time? Then tax consulting and auditing is the right career for you!

Tax accountants and chartered accountants are pro- fessions that require the highest standards. The program tax consulting and auditing prepares the students perfectly for a career in this secure profession. Solid business knowledge is necessary for a better understanding and evaluation of the interrelations within a company from fiscal, advisory, and auditing perspectives. A broad basis of business knowledge in the Bachelor programs at Pforzheim University enables the students to step ahead academically in contrast to an exclusively technical-oriented training. The students are not only equipped with necessary theoretical knowledge, but also learn how to apply this knowledge by means of additional, practice-oriented tasks. Seminars and projects also enable students to use the knowledge acquired. Examples are taxation, accounting, auditing or consulting tasks. After completing their Bachelor studies, ambitious students have the opportunity to gain further qualifications with our Master degree programs.

Career Profile and Job Opportunities Graduates can expect a wide-range of career opportunities. They work in the fields of accounting and auditing and are also represented in the banking, insurance and investment businesses (corporate finance). After a few years of professional experience, further qualifications as a tax advisor, certified, public accountant and chartered accountant are possible.

20 Procurement and Logistics

A good breakfast is very important for a successful It is the aim of the Bachelor program of Procurement day. Nearly everybody needs a cup of good coffee, and Logistics to educate staff members that have the the daily paper or healthy fruit for a good start to skills to set up and maintain value-added partner- the day. ships on the basis of current academic expertise. Fur- But it´s not so easy to organize. The coffee beans thermore, they should be able to plan, organize and have a delivery time of nearly four weeks from Bra- control the processes along the value-added chain, zil, the daily paper takes less than four hours. So the from the selection of the supplier, the manufactur- magic is - to deliver everything just in time. But how ing, to the distribution. does that work? Career Profile and Job Opportunities There are job opportunities for all graduates along the value-added chain: in the procurement department, provisions, production control, warehousing and transportation or in the sales department. Even in firms in the manufacturing and commerce sectors or in logistics service companies – the career opportunities for graduates of the Procurement and Logistics program are equally promising.

Procurement and Logistics are the magic words. They organize the logistics chain and therefore move trucks, ships, trains and air planes around the world. Or to put it in the words of the experts: They organize the supply chain. The functions of a “Supply Chain Manager“ are covered by the Procurement and Lo- gistics program. The main goal is to optimize the value-added chain from the producer to the customer. There are plenty of openings in this field for people with the right knowledge and skills. Can you imagine a career that combines planning and organization in close contact with people? Then Pforzheim University can equip you with the right knowledge.

21 Human Resources Management

Business is People! In this sense, Human Resources Management con- tributes to the company success with its customer-oriented support of employees, goal-driven structuring of working processes, and the professional development of specialists and executive staff. In business practice today, human resource management is an important and future-oriented management task. In this program, the students acquire outstanding qualifications for a job in the human resources field. The practice-related program familiarizes them with customer-oriented support of employees, goal-oriented structuring of working processes and professional further training and staff promotion. Fundamental technical and methodological knowledge and skills in the field of Human Resources Management are just as important in the program as the promotion and development of personal and social competencies such as presentation skills, chairing of group meetings, project management, etc.

Our graduates need special advisory skills in order to be able to perform successfully in practice. It is a particularly important aspect of the Human Resources Management program to promote the development of the students’ social skills. For this purpose, training seminars are regularly offered on topics such as pre- sentations, behavior in groups, project management, chairing meetings, leading discussions or job applications. This comprehensive study prepares students perfectly for the professional challenges. After completing their Bach- elor studies, ambitious students have the opportunity to go on to do our Master‘s degree in “Human Resources Management & Consulting“.

Career Profile and Job Opportunities The human resources department is responsible for the entire personnel management within a company, including the selection, hiring, re- tirement and dismissal of employees. These tasks include employment law-related topics as well as advising management and the co-opera- tion with the works council. The specialist for personnel development is responsible for further training and individual employee promotion. Or- ganizational development can also rank among his/her tasks. As training manager she/he is responsible for the training program of apprentices. She/he can attain the position of a human resource manager or a leading position in human resource and organizational development. Work- ing at consulting firms or working on international missions are within the scope of international Human Resources Management.

22 Information Systems

The German Federal Ministry of Education and Re- Career Profile and Job Opportunities search named 2006 as the “year of computer science” Graduates of Information Systems have diverse for a good reason: In the information age nothing career opportunities: works without information technology. Many areas • Business and software engineer in IT-departments of modern life and work are supported by informa- with a focus on application systems, as, for in- tion processing systems. This background guarantees stance, the SAP-environments in advertising agen- information systems graduates excellent career op- cies portunities since they have acquired knowledge in • Developer, consultant, or key account in software the fields of business administration, information and system companies as well as in data processing technology and information systems thus enabling firms them to take on an important central role. • Information manager and project manager with multidisciplinary coordination functions The Information Systems program allows students to • Assistant/supervisor in consulting firms in the field acquire a fundamental and comprehensive knowl- of organization and data processing edge of operational correlations. This also includes • Assistant/supervisor in business departments (eg. the understanding of legal, macroeconomic and basic materials logistics, controlling, sales) requiring spe- social conditions which influence operational proce- cial knowledge in the IT-field dures. Students get to know and create operational • Multimedia/Web developer and intercompany business processes. They learn to take operational decisions in a responsible manner. They distinguish themselves by knowing the potential and operating possibilities of many different kinds of information and communications systems. They acquire the methodological knowledge and procedures

necessary to create and apply successful software and hardware solutions in order to optimize business procedures in companies. The understanding of business processes and the ability for entrepreneurial thinking are the central success factors of this program. They also help graduates to pursue a career in interesting professional fields. This generalist training creates several career opportunities for our graduates.

23 Business Law

Regardless of size, industry or structure nearly every activity in an en- terprise is determined by legal questions. In order to find acceptable solutions for legal questions, it is necessary to have sufficient knowledge of business, management, and economics. Therefore, there is a continuously high demand for lawyers trained in business matters in the industrial and commercial sectors.

The special feature of the Bachelor degree in Business Law is the combination of Business Management subjects and Law. The program consists of seven semesters and includes one internship semester. Stu- dents will be able to acquire professional experience and make contacts that may be useful for their future careers. We highly encourage our students to spend some study time abroad.

A modern course of studies also requires students to acquire key qualifications such as languages, presentation techniques and rhetorical skills. The supple- mentary subjects cover approx. 10% of the academic spectrum. Classes are not taught in the style of traditional lectures. Our students are asked to prepare topics independently. During the degree course, students apply their theoretical knowledge to cases and tasks in class. Furthermore, projects, business simula- tions and case studies are offered.

Career Profile and Job Opportunities Business lawyers are needed within all ranges of business activity as, for instance, in small and medium-sized enterprises without a legal department; in the commercial and industrial sectors, banks and insurance companies, chambers, federations, or tax consultancies, and auditing companies as well as consultancies. In the meantime, some graduates have established themselves in famous law firms as well as in the field of insolvency administration, and thus have the best prospects for promotion. There is also a need for business lawyers in the public prosecutor‘s office, in international institutions and organizations.

Business Administration and Engineering

Growing competition and globalization have meant that industry requires the highest standards of efficiency. This can only be achieved if companies adopt an integrated approach. Therefore industrial engineers with interdisciplinary and technical skills are in high demand.

The Bachelor program Business Administration and Engineering covers the fundamentals of mechanical engineering, electrical engineering, information technology as well as of business studies to achieve a well- founded understanding of technical and business correlations.

Besides the teaching of specialized knowledge, this program also attaches great importance to the development of methodical and social competences. The subjects are project management, presentation techniques, rhetoric, time and conflict management. These subjects will be conveyed to the students within the scope of project activities. During the practical semester, students use their acquired abilities and knowledge. Students choose two majors from the following subjects: controlling, information technology, logistics, marketing, media, and production. An exchange program with excellent universities in France, Mexico, China and Turkey contribute to the international focus of the program.

Career Profile and Job Opportunities Industrial engineers are the perfect interface between the business and the technical sector. This all-rounder-ability guarantees them excellent career opportunities. Graduates are predestined for almost all sectors of the manufacturing industry.

25 The Master DEGREE Programs

An Overview

The Master degree progams at Pforzheim University are post-graduate courses which are only open to students who have completed a first academic degree. Successful applicants have the opportunity to acquire a further qualification, thus improving their career prospects. We offer Master degree progams which follow on directly from Bachelor degree courses as well as MBA programs which, as a general rule, require professional experience. The programs are designed to fit in with a clear profile of business functions. Furthermore, prospective students are attracted to the mix of an academic and practice-oriented approach, the international focus as well as the cooperation with well-known companies.

The courses were designed to meet the needs of specific professional fields. Moreover, students are encouraged to enhance both there applied knowledge and social competence. Emphasis is also placed on the various aspects of internationalization. These aspects are also integrated into the course content. Well-known companies such as Accen- ture, Bosch, Daimler Chrysler, Ernst & Young, Kienbaum, KPMG, Merck and many others support the programs by providing executives as part- time lecturers from their companies, distributing project work or offering individual training modules. Companies are interested in recruiting Master’s graduates with an excellent academic education and practical experiences.

26 Master Degree Programs in Detail

The master degree program builds upon a Diplom or Bachelor‘s degree Master of Arts in in Business Administration or Design or related degrees, with an advanced knowledge in communication management, brand manage- Communication ment, design and creativity. Management

The three-semester master degree program in Communication Manage- ment (MCM) provides students with the opportunity to obtain a high level and advanced qualification in brand management, design management and in applied communication management. The program is designed for graduates who possess an academic degree in business or design or a related academic degree in the field of management and/or communication/creativity and pursue an advanced career as a (communication) manager in the field of brand management, design management, advertising management or as an independent consultant.

The career prospects for the MCM graduates are excellent. Such MCM graduates are in great demand in a wide range of fields, particularly due to the fact that there are an increasing number of more specific brand- ing and advertising problems which require specialized knowledge. The Master of Arts in Communication Management (MCM) program provides students with the opportunity to enter into middle and also higher management positions in the field of advertising, brand management, marketing management and design management.

Program start: winter and summer semester, languages of instruction: German and English, duration of studies: 3 semesters.

27 Master Degree Programs in Detail

Master of Arts in The master degree program builds upon a Bachelor‘s degree in Business Administration, Business and/or Management, with an advanced knowl- International Finance & edge in controlling, finance and accounting. Accounting The three-semester master degree program in International Finance and Accounting provides students with an opportunity to obtain advanced in-depth qualifications in financial and management accounting, financial management, auditing and taxation in international settings. The program is designed primarily for individuals who have completed an undergraduate degree in business and who pursue a career in financial, accounting and controlling departments of companies or consulting firms.

The career prospects for graduates of International Finance and Ac- counting is favorable, particularly due to the need for more specialization as a result of the increasing number of regulations. The Master of Arts in International Finance and Accounting program provides students with the opportunity to obtain middle management positions in the field of management accounting, financial accounting and finance.

Program start: winter semester, languages of instruction: German and English, duration of studies: 3 semesters.

28 Master Degree Programs in Detail

This master degree program builds upon a Bachelor‘s degree in law or a Master of Laws state exam in law and requires both excellent knowledge of the German language as well as an advanced knowledge of German law. The Master of Laws in Business Law (i.e. company and business law) program fo- cuses on the fields of Mergers & Acquisitions, Company Management, Taxes and Accounting. Students examine the legal and economic perspectives of how a business functions. The students can choose options and a specialist subject, thus enhancing their academic and methodological abilities. They also develop skills in project management, media- tion and company ethics.

Career prospects for graduates with an LL.M. in Business Law are favorable due to the fact that companies have to deal with both legal and economic issues in order to survive in today‘s competitive world. The Master of Laws degree can be applied within a wide range of fields.

Program start: winter semester, languages of instruction: German and English. Duration of studies: 3 semesters.

This master degree program is based on a Bachelor‘s degree in Informa- Master of Science in tion Systems, Computer Science or Computer Engineering. The three-semester program provides students with an opportunity to obtain further Information Systems in-depth qualifications in the analysis, design and implementation of information systems. In addition to the focus on information systems, the students are able to broaden their managerial knowledge and skills. The program is designed primarily for candidates with an undergraduate degree either in information management, computer science or computer engineering who pursue a career in companies or consulting firms. The uniqueness of this program comes from the integration of information systems, the engineering perspective, and management.

The job market for graduates in Information Systems is very favorable in Germany, particularly due to the fact that there are more jobs available than Information Systems graduates. The Master of Science in Infor- mation Systems program will provide students with the opportunity to work as executives or professionals in the field of IT.

Program start: winter semester, languages of instruction: German and English. Duration of studies: 3 semesters.

29 Master Degree Programs in Detail

Master of Science in The master degree program builds upon a Bachelor‘s degree in Business Administration and Engineering (Industrial Engineering, Wirtschaftsingenieurwesen). Furthermore gradu- Business Administration and ates in Business or Mechanical Engineering with advanced knowledge of Logistics or Indus- Engineering trial Engineering may join the program.

The three-semester master degree program in Business Administration and Engineering provides students with an advanced in-depth qualification in interdisciplinary areas of international company management. The student acquires theoretical, professional, social and ethical skills to solve interdisciplinary issues in a creative way. The master degree program offers the four elective modules “Manufacturing and Engineering”, “Logistics, Procure- ment and Distribution”, “Technical Sales Management” and “Financial Management and Control”. The students are required to take two of these majors.

The job market for interdisciplinary trained graduates with international and intercultural skills is favorable, especially due to the fact, that not only large scale companies but even small and medium sized enterprises are acting more and more globally. The Master of Sci- ence in Business Administration and Engineering prepares students for work in multidisciplinary projects with the opportunity to obtain middle management positions in technical or business departments.

Program start: winter semester, languages of instruction: German and English. Duration of studies: 3 semesters.

30 Master Degree Programs in Detail

The MBA IM is a two-year program and open to candidates with any MBA in International university level undergraduate degree. Students with a business administration or management degree start in the second semester and study Management for three semesters. A semester abroad at a partner university in USA, Mexico, Europe, or Asia is integrated. Furthermore a Double Master’s Degree option is offered with six of these partner universities within the normal study time.

The mission of the Pforzheim MBA in International Management (MBA IM) is to prepare future managers for a professional career in the international business world as executives and entrepreneurs. Therefore the program combines solid theoretical and practical knowledge with interpersonal skills, motivation and initiative, reflective and responsible thinking as well as leadership skills which are needed to be successful in today‘s global business environment. In an international and cross-cultural setting, our students are exposed to different cultures and business attitudes which are essential for effective internationally oriented business practice. The language of instruction is English.

The MBA IM program qualifies graduates for a professional career in the international business world as executives and entrepreneurs on the basis of their first degree and their work experience. Their opportunities on the international labor market are very encourag- ing especially because most of the MBA IM graduates are open and flexible. They obtain positions in all industries and the public sector, predominantly in the different functions of international management.

The German Academic Exchange Service (DAAD) and the Association for Academic Foundations (Stifterverband für die Deutsche Wissen- schaft) have ranked Master degree progams in Germany specializing in international business. Pforzheim University‘s MBA in International Management is the only MBA program within the top ten of this list.

Program Start: winter semester (for non-business graduates); summer semester (additionally for business graduates); language of instruction: English; duration of studies: 3 semesters for business, graduates 4 semesters for non-business graduates.

31 Master Degree Programs in Detail

MBA in Human Resources This MBA degree program is open to graduates in Business Studies or Economics with at least one year of professional experience and gradu- Management & Consulting ates of other academic studies with at least two years of professional experience in a field closely related to the Master`s program. Basic knowledge of business administration is a prerequisite for the program and is subject to an examination during the admission procedure.

The study program enables current and future Human Resources Man- agers and Consultants to act as business partners of the Top Manage- ment. In this context, consulting and strategic HRM skills are enhanced. Consulting competence essentially includes international and cross-cultural aspects. The development of social and methodological skills rep- resents a core element to prepare students for acting successfully in various professional fields.

Our mission is based on the motto: “Business is people – people are business”.

“Business is people” reflects the tradition and core values of organizational development: people orientation and social responsibility. “People are business” refers to the professional approach of Human Resources Management within the context of company success (human capital).

The program provides an international qualification in the fields of stra- tegically aligned Human Resources Management and Consulting. Career positions include HR-Manager or HR-Developer as a business partner of the company management, in-house consultant or external consultant. External consultants establish their own consulting companies or are employed by consulting companies.

Program start: winter semester, language of instruction: predominantly German. Duration of studies: 15 months; tuition fees: € 6,400 in total.

32 Extra-Curricular Courses

The International Study Program (ISP) is an integrated course of study The International Study provided by Pforzheim University’s Business School. This new and innovative program offers a range of courses in English to both exchange Program (ISP) students from our partner universities and regular Pforzheim University students. As a result, our guest students will feel better integrated and there will be new opportunities for all to improve their intercultural communication skills. While the Business School’s German students can follow a separately certified English track within their respective courses of studies, the range of courses in English which is offered to our guest students is much broader. Furthermore, the program offers various options in International Business, Interna- tional Marketing and International Economics in order to avoid timetable clashes. Guest students may study towards a Certificate (30 credits / one semester) or a Diploma (60 credits / two semesters). The ISP also cooperates closely with the University’s In- ternational Office, student organizations, firms, institutions and individual professors to provide exchange students from our partner universities with additional services like field trips etc. The program coordinator also provides our guest students with information and assistance concerning all curriculum-related questions.

An increasing diversity of values, the necessity for cooperation in inter- Ethics and the “Ethikum“ national teams as well as globalization are becoming more and more important within modern society. University graduates not only face new opportunities but also challenges with such a diversity of values and internationalization. Not only fundamental creative, technical or economic knowledge is required for successful personal and professional dealings but also the ability to distinguish between different values and solve value conflicts in order to find the right decision in the end and be able to communicate this.

Our aim is to encourage students to become more open and to provide them with an insight into moral values within different cultures and social systems. Thus students’ existing intercultural competencies are enhanced and new skills are developed. Diligent students dealing with ethical issues in detail throughout their study time receive the “Ethi- kum“, a state certificate that is awarded by the RTWE (“Referat für Technik- und Wissenschaftsethik in Karlsruhe“) in cooperation with the ethics representative of the university. It provides proof that our students are able to communicate their knowledge of ethics both orally and in writing.

33 Beyond THE classroom

What would a university be without students? Pforzheim University students are committed to their studies and also active in extra curricula activities. This can be seen in the numerous student initiatives at Pforzheim University that take care of the social, professional, cultural and athletic interests of the students guaranteeing them a diversified and enjoyable experience at Pforzheim University.

UStA and AStA Special importance should be attached to the student committees UStA and AStA. Not only do they help students by giving advice and taking care of problems but they also offer a broad athletics and party program. The numerous sports activities include badminton, basketball, soccer, jogging, judo, climbing, mountain-biking, swimming, skiing/snow- boarding, table tennis, dancing and volleyball. The athletic success of the students is remarkable: For instance, the Pforzheim University basketball team has been German university champion several times.

The University Team which took part in the Pforzheim City Fun Run

Werbeliebe Additional opportunities to work on their professional career are offered to students by the student advertising agency „Werbeliebe“. A creative, interdisciplinary team of students works on interesting projects for renowned companies and enables students to broaden their professional experiences and gain special knowledge through practice-oriented and multidisciplinary work experiences. Besides functioning as an advertising agency, Werbeliebe is also the editor of the popular “Marketing Digest“- magazine that is published once a semester and provides interesting ar- ticles on marketing practice and current university news. Werbeliebe has become quite popular through the organization of the brand congress Refill – the brand event. This event, which is unique in southern Ger- many, offers Pforzheim students first-class courses of lectures and interesting workshops presented by the biggest German advertising agencies and business enterprises on the topics brands and advertising.

34 Gemini is an independent student initiative that takes care of the university‘s international Gemini students. Their slogan “Nations Together“ describes their goal, to support the intercultural exchange by means of excursions and other activities.

Da Wing.e is a student management consultancy with the goal to offer consulting services Da.Wing.e and other professional services to enterprises. Da WIng.e organizes lectures with top-class consultants from industry and promotes cooperation between the University students and business enterprises.

CAMPUS X is a student initiative that creates a platform for careers and contacts for en- Campus X terprises and students. This initiative organizes the business contact fair X-Day once a semester at the University. This fair makes it easy for students to apply for an internship, for a thesis project, and entry positions. In order to facilitate career entry, Campus X offers training sessions, workshops and case studies to Pforzheim University students.

In addition to initiatives that focus on professional skills, there are also opportunities for das format students to be creative. “das format“ is a student video production at Pforzheim University equipped with an ultra-modern video studio. It allows students of all programs to work on real projects in the fields of video production, public relations management, and event marketing with much creativity, commitment and reliability.

The diverse program of activities and initiatives includes the Studium Generale of Pforzheim Studium Generale University. The basic principle of the Studium Generale is to enable students to gain a broader view than their field of study and to contribute to a more comprehensive education. Therefore, the Studium Generale organizes lectures, panel discussions and workshops – about an interesting spectrum of topics by famous scholars and personalities from public life. After each event students are invited to take part in an informal discussion in the foyer of the Audimax. This is a clear indication of the popularity of these lectures.

Professor Dr. Volker Schmidt, fascinating physicist at the Studium Generale

35 Pforzheim and its surroundings

Pforzheim is situated between the cities of Stuttgart and Karlsruhe, in the state of Baden-Wurttemberg in southwest Germany. It is also known as the northern gateway to the Black Forest. Southwestern Germany is one of the most important economic regions in Europe. Global companies such as DaimerChrysler, Bosch, IBM, Hewlett-Packard, Michelin, Porsche, etc. are located in this area. Pforzheim itself is famous for its jewelry. As the center for the German jewelry, watch and silver goods industry, Pforzheim is also known as the “Goldstadt“ (gold city).

The three rivers Enz, Nagold and Wuerm flow through the city. The attractive riverbanks and parks are perfect for an enjoyable walk, for jogging activities, inline skating or merely for taking some time out, especially in the summer months. The sunny “Goldstadt” with approximately 117,000 inhabitants also has its cultural highlights: a town the- ater, the “Kulturhaus Osterfeld“, the unique jewelry museum and the SCHMUCKWELTEN Pforzheim representing an international center for jewelry and watches, just to mention a few attractions.

Numerous student cafes, clubs and of course the popular student parties at Pforzheim University make student life attractive.

Pforzheim is surrounded by a fantastic natural landscape offering ver- satile leisure activities. Not only spa and resort towns such as Bad Li- ebenzell and Bad Wildbad are located here but also the northern Black Forest, which is a small skiing region – a popular place for excursions in the winter semester. Interesting destinations for weekend trips are France (the Alsace region), Switzerland and Lake Constance, which are in close proximity.

36 37 Studying in Germany

There is a wide range of higher education programs available in Germany with 339 institutions of higher education (as of 2006). In addition to 117 universities and 165 Universities of Applied Sciences there are 57 art colleges and conservatories (HRK, Bonn, www.hoch- schulkompass.de).

Universities of Applied Sciences, such as Pforzheim University, are unique German institutions. They were integrated into the German higher education system at the beginning of the 1970s as a new alternatives of higher education. Pforzheim University was one of the first Universities of Applied Sciences to be created.

Universities of Applied Sciences pursue an independent education “mission“ characterized by a strong practice reference throughout the courses of study including at least one integrated internship semester in general and by employing academically qualified professors with professional experience acquired outside the University. From the beginning, the Universi- ties of Applied Sciences have been a great success. About a quarter of all first-year students in Germany enroll in one of the Universities of Applied Sciences. The number of students in Universities of Applied Sci- ences is five times higher than in the early 1970s. During this time 35 percent of all university graduates were enrolled in a University of Applied Sciences. In 1994 37% and in 2004 53% of all business students graduated from a University of Applied Sciences in Germany. One of the most attractive reasons to enroll in a University of Applied Sciences is the rapid and direct path into professional life, which it provides in contrast to traditional universities. This is reflected in the internships which are mandatory in study courses at Universities of Applied Sciences. However Universi- ties of Applied Sciences also pursue applied research in their fields.

No other German state offers such a variety of universities as Baden-Wurttemberg. Research and education at these universities can be ranked with other international institutions. Students can choose from 76 higher education institutions comprising nine universities, 23 Universities of Applied Sciences, eight Universities of Cooperative Education and 20 private universities with state recognition. More and more students are attracted by the versatility offered: In the winter semester of 2005/2006 approx. 267,000 students were registered in Baden Wurttemberg.

38 ApplicationS/ Contact Pforzheim University

Applications The Bachelor degree programs are offered twice a year. The summer semester starts in mid- March, the winter semester starts at the beginning of October.

Prospective students need to fulfill the following requirements: the general German higher education entrance qualification: the “Abitur“ or the “Fachhochschulreife“ or the “Fach- gebundene Hochschulreife“. For the Bachelor degree programs International Business und International Marketing specified foreign language skills have to be verified. For more detailed information regarding admission requirements, see www.hs-pforzheim.de.

Each Master degree program has different admissions requirements. For more detailed information, please see www.pforzheim-graduate-school.de.

The application deadline for the summer semester is December 15 for the Master degree progams and January 15 for the Bachelor degree programs; deadline for the winter semester is June 15 for the Master degree progams and July 15 for the Bachelor degree programs.

All application forms can be downloaded from the website of Pforzheim University (http:// www.hs-pforzheim.de). Or contact the student office (Phone: +49 (0)7231/286940, email: [email protected]). Please send the application documents to:

Contact Hochschule Pforzheim Fakultaet fuer Wirtschaft und Recht Tiefenbronner Straße 65 D-75175 Pforzheim (Germany)

Phone +49 (0)7231 28-5 Fax: +49 (0)7231 28-6666 email: [email protected] www.hs-pforzheim.de

Imprint

Publisher Organization Hochschule Pforzheim Dagmar Staud Fakultät für Wirtschaft und Recht Stephanie Funcke

Address Layout and design Hochschule Pforzheim Jürgen Stephan (design) Tiefenbronner Str. 65 Dagmar Staud / Michael Karalus (layout) D-75175 Pforzheim Birgit Doll (photo)

Editor We would also like to thank all those who have contributed to Prof. Dr. Brigitte Gaiser this brochure including those who have provided photographs.

Printed by woge druck GmbH 39 We would like to thank our main sponsors