www.southernfarmer.co.uk
Media inforMation: The Voice of Farming in the South
Key facts • Wide circulation area: 10,000 copies of Southern Farmer will be published each month, with the majority made available for sale in selected newsagents/outlets in the South and South east of england, covering dorset, Hampshire, South Wiltshire, West and east Sussex, Surrey and Kent. Southern Farmer is the perfect platform to promote your products and services to a wide audience. The Southern Farmer is posted direct to over 1,000 farmers and agricultural society members each month. • High gloss cover: Southern Farmer is a compact sized publication with a high gloss cover, which will make the publication stand out from the competition and give a quality feel . • Targeted distribution: Southern Farmer is the perfect platform to promote your products and services to a wide audience. it is available to pick up through auction Marts and agricultural stores across the coverage area. it is also posted direct to over 1,000 farmers and agricultural society members each month. • Retention Value: Southern Farmer is a monthly publication, our readers will refer back to it throughout the month, giving more opportunities to see and respond to your advert. • Rural reader profi le: our readers are interested in the farming industry and countryside issues. they live in rural locations throughout the South of england and will be involved or interested in all aspects of farming and agriculture, meaning your message will be reaching its target market. • Extensive promotional campaign: Southern Farmer is heavily promoted in its market leading sister publications including: The Southern Daily Echo, the Bournemouth Daily Echo, the Brighton Argus, the Dorset Echo, The Salisbury Journal, Hampshire Chronicle, Andover Advertiser and Basingstoke Gazette. dailyecho.co.uk www.southernfarmer.co.uk
Media inforMation: The Voice of Farming in the South
Circulation Area for Southern Farmer
WILTSHIRE
SURREY KENT
HAMPSHIRE
WEST SUSSEX EAST SUSSEX
DORSET
Southern Farmer is the perfect platform to promote your products and services to a wide agricultural audience. 30,000 readers in each issue* 3,000 for sale in newsagents 2,000 posted direct to farmers each month the remainder will be distributed free of charge through marts, agricultural stores etc.
We also have an ever increasing 12 issues subscription database. for only to subscibe for 12 issues for £12 call 01274 705248 £12
*Publishers statement – based on three readers per issue.
dailyecho.co.uk www.southernfarmer.co.uk
Media inforMation: The Voice of Farming in the South
Advertising rates Feature list
Classifi ed Advertising July Issue 2011 Category around the Shows all categories £8.00 August Issue 2011 (exclu ding property & Sheep, Sheep Products, new Products Recruitment) September Issue 2011 recycling & Waste Management autumn arable Special Property & Recruitment £9.00 October Issue 2011 animal Health Products tractor Special Display Advertising December Issue 2011 Size/Position Buildings focus display £11.25 recycling/diversifi cation full page £2,000 January Issue 2012 Sheep Products Half £1,100 recycling & Waste Management Quarter £600 February Issue 2012 front cover strip £600 Lambing earpiece £250 March Issue 2012 all other covers £1,800 Show diary April Issue 2012 Discount Structure dairy focus Inserts May Issue 2012 12 inserts 35% renewables Special 6 inserts 20% June Issue 2012 tractor Special 3 inserts 10% dailyecho.co.uk www.southernfarmer.co.uk
Media inforMation: The Voice of Farming in the South
Technical Spec ARTWORK IMAGES DEADLINES if you need advice on artwork please call always supply good quality photographs, display booking - 5pm Monday our Creative Services Manager on transparencies for scanning or high Copy - 5pm Monday 023 8042 4467 resolution digital images at 200dpi. We do not accept images taken from websites, MECHANICAL DATA DOCUMENT TYPES unless they are high resolution. 1 col 28mm 2 col 57.5mm files can be supplied via adfast.co.uk or If you are unsure about document 3 col 87mm 4 col 116.5mm via email to your representative. formats or sending artwork, please 5 col 146mm 6 col 175.5mm contact your local representative who 7 col 205mm 8 col 234.5mm files over 10mb can be supplied via ‘ftP’ will be happy to advise. by contacting our Production dept on 9 col 264mm 023 8042 4742.
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Media information: The Voice of Farming in the South
Terms and conditions (page 1 of 2) Conditions of Acceptance of all advertisements. (4) While every endeavour will be made to meet the wishes of (7) The publisher reserves the right to: (i) Refuse any advertisement or if Publishers of the Andover Advertiser, Avon Advertiser, Admart, advertisers, the publisher does not guarantee the publication of any already accepted to cancel the order at any time by giving reasonable Basingstoke Gazette, Basingstoke Extra, Bridgwater Mercury, particular advertisement or its publication on any particular date. notice before the next insertion, but in that event the advertiser/ Burnham and Highbridge News, Catering South West, Chard and (5) (i) In the event of any error, misprint or omission in the publication advertising agency shall not be liable for payment of the difference (if Illminster News, Helston Gazette Series, Limited Edition, of an advertisement or part of an advertisement (however caused) the any) between the rates for the series specified in the order and the usual Packet Series, Salisbury Journal, Smallholder, Somerset County publisher will either re-publish the advertisement or relevant part of the price for the series of insertions which has appeared when the order is Gazette, South West Farmer, Southern Farmer, Yeovil Express and advertisement as the case may be or make a reasonable refund of or stopped; (ii) require any alteration it considers necessary or desirable in associated titles and web sites. adjustment to the cost. No re-publication, refund or adjustment will be any advertisement. TERMS AND CONDITIONS OF ACCEPTANCE OF ADVERTISEMENTS made where the error, misprint or omission does not materially detract (8) An advertising agency may cancel any unexpired part of an order The Southern Farmer and the website southernfarmer.co.uk are from the advertisement. (ii) In no circumstances shall the total liability of without penalty in the event of the death or failure of its client. produced and published by Newsquest (Southern) Limited from their the publisher for any error, misprint or omission exceed (a) the amount (9) The copyright for all purposes in all artwork, copy and other material office at Rollestone House, 8-12 Rollestone Street, Salisbury, Wiltshire of a full refund of any price paid to the publisher for the advertisement which the publisher or his employees have originated, contributed to or SP1 1DY. Orders for insertion of advertisements in the above titles and/ in connection with which liability arose or (b) the cost of a further or reworked shall vest in the publisher. or websites are accepted subject to the following conditions. For the corrective advertisement of a type and standard reasonable comparable (10) The placing of an order by an advertiser, or an advertising agency avoidance of doubt, in these terms the words “published” or “publication” to that in connection with which liability arose. (iii) It is the responsibility on behalf of a client, constitutes an assurance that all necessary shall mean published in any newspaper and/or on any website(s) of the advertiser/advertising agency to check the first appearance of any authority and consents have been secured in respect of the use in the owned and produced by the publisher. series of advertisements and notify the publisher immediately of any advertisement(s) (a) of pictorial or other (1) The placing of an order constitutes a warranty from the advertiser errors. The publisher assumes no responsibility for the repetition of errors representations of (or purporting to be of) living persons, and of and/or advertising agency to the publisher: i) that the advertisement is unless notified by the advertiser. references to any words attributed to living persons and (b) any material legal, decent, honest and truthful, complying with the British Codes of (iv) Save as set out above, the publisher accepts no liability in respect the copyright in which vests in a third party. Advertising and Sales Promotion, with any relevant codes of practice of any loss or damage occasioned directly or indirectly as a result of (11) Any material submitted by the advertiser is held by the publisher and with the requirements of current legislation; and ii) that the publication of any advertisement or any loss or damage occasioned at the advertiser’s risk and should be insured by the advertiser against advertisement is not defamatory and does not infringe the copyright, directly or indirectly by any total or partial failure (however caused) of loss or damage from whatever cause. The publisher reserves the moral rights or any other rights of any third party. publication of any advertisement or of any title or website in which any right to destroy without notice all such property after the date of its (2) Advertisements appearing on Newsquest (Southern) websites advertisement is scheduled to appear. last appearance in an advertisement unless the advertiser has given may contain only hyperlinks or metatags linking to the advertiser’s (6) Without prejudice to the foregoing, the publisher accepts no liability instructions to the contrary. own website. No other hyperlinks or metatags may be included in in respect of any loss or damage alleged to have arisen through delay (12) Orders cannot be cancelled once the publisher has commenced any advertisements save with the express prior permission of the in forwarding or omitting to forward replies to box numbers to the to carry out the order in accordance with the first publication date publisher. advertiser (however caused). The advertiser hereby authorises the requested by the advertiser. In other cases the publisher will require (3) The advertiser and/or advertising agency agrees to indemnify the publisher to return to its originator or destroy any communication four clear working days’ notice of cancellation of any order or unexpired publisher in respect of all costs, claims, damages, or other charges arising which, in the reasonable opinion of the publisher, should not be part of an order, or in the case of an advertisement which by reason of directly or indirectly as a result of the publication of the advertisement(s). delivered to the advertiser. its position is chargeable at a premium rate, not less than seven clear
dailyecho.co.uk www.southernfarmer.co.uk
Media information: The Voice of Farming in the South
Terms and conditions (page 2 of 2) working days’ notice. All cancellations must be notified in writing. Email (ii) When the sum owing has not been received by the publisher within orders are accepted by the publisher on the strict understanding that notification of cancellation is acceptable. A unique cancellation number one month of the due date the publisher reserves the right to charge the payment terms detailed in Clause 16 above apply. An agency will be issued on receipt of notification of any cancellation or order and an administration fee of 12.5% of the invoice due (or account balance) commission rate of 10% will apply at all times. Without prejudice to the must be quoted by the customer in the event of any dispute. or compensation under the Late Payment of Commercial Debtors generality of these terms, these conditions of acceptance specifically (13) The publisher reserves the right to insert copy last used if Regulations 2002 whichever shall be higher and to charge the advertiser extend to any personal guarantee given by the Directors or any other advertising copy or artwork has not arrived by deadline. If no last used interest until full payment is received at the rate prescribed under the person on behalf of a recognised agency at the time of recognition copy is available/applicable, the publishers reserve the right to charge Late Payment of Commercial Debts (Interest) Act 1998 as amended in respect of any unsatisfied liabilities of the agency in the event of the advertiser for the cost of the space booked. The publishers also from time to time. The publisher also reserves the right to charge the the agency’s liquidation or insolvency. Such guarantee is part of these regret that, whilst every effort will be made, they cannot guarantee advertiser all legal costs and disbursements incurred in pursuing non conditions of acceptance. alterations being made to copy after the normal advertisement deadline payment for all advertisements (iii) The existence of a query on any (20) The placing of an order for the insertion of an advertisement shall has passed. individual item in an account shall not affect the due date of payment of amount to an acceptance of the above conditions and any conditions (14) Participation in Advertisement Features does not imply that the balance of the account. stipulated on an agency’s or advertiser’s order form or elsewhere by an advertisers will be mentioned in accompanying editorial. (iv) If an account becomes overdue for payment, the publisher reserves agency or an advertiser shall be void insofar as they are in conflict with (15) The rate payable for transmission of any advertisement shall be in the right to stop any further insertions. (v) The publisher may at any time them. accordance with the Publisher’s current rates save as otherwise agreed suspend or cancel an Advertisers credit account facility whereupon (21) These terms and conditions shall be governed by and construed in with the Publisher. VAT will be charged on all advertising in accordance payment for all advertisements placed shall become due and payable accordance with the laws of England and Wales. with current legislation. All gross advertising rates (except classified immediately. lineage and semi-display) are subject to a 0.1% Advertising Standards (17) The publisher reserves the right to disclose the name and address Board of Finance (ASBOF) levy, payable by advertisers to help finance of advertisers and/or agencies to the police, trading standards officials, the self-regulatory system administered by the Advertising Standards or any other relevant authority and, where the publisher in its sole Authority. discretion deems it reasonable, to other third parties. (16) Unless credit terms have been agreed, payment must be received (18) Advertising orders are issued by an advertising agency as a principal in full before the normal advertisement booking deadline. Payment may and must be on the agency’s official form. When copy instructions not be made by cheque, VISA, Switch or Mastercard. The publisher reserves constituting an official order are issued, they shall be clearly marked the right to charge the advertiser all legal costs and disbursements “Copy instruction - not an order”. incurred in pursuing non payment for all advertisements. When credit is (19) The terms of the Terms of the Recognition agreement between allowed, payment terms are as follows: (i) In respect of advertisements the Newspaper Society, or between the Newspaper Society and the submitted by advertising agencies the due date for payment is the Newspaper Proprietors’ Association and recognised advertising agencies 28th day of the month following the date of invoice. In all other cases, are deemed to be incorporated in these conditions of acceptance the due date for payment is the 20th of the month following the date of advertisement orders for the publication and transmission of all of invoice (10 days from the date of invoice where short term credit is advertisements accepted from the recognised advertising agency, agreed). excluding any recommendations concerning payment terms. Agency
dailyecho.co.uk www.southernfarmer.co.uk
Media inforMation: The Voice of Farming in the South
Your Media Sales Consultants
Sharon Dewey andover 01264 321235 or email [email protected]
Mark Lilley Winchester /Southampton 02380 424935 or email [email protected]
Helen Dommett dorset 01308 422388 or email [email protected]
Carolyn Morton (Property) Winchester /Southampton 02380 424410 or email [email protected]
Russ Topham Wiltshire 01722 426545 or email [email protected]
Ollie Hoare West/east Sussex 01273 544700 or email [email protected]
Camilla Silk Basingstoke 01256 337465 or email [email protected]
Lucy Durling Basingstoke 01256 337457 or email [email protected]
dailyecho.co.uk