NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: January - December 2013
Adults Men
Total ABC1 C2DE 15-34 35+ Total
UNWEIGHTED SAMPLE 36029 21454 14575 8709 27320 16081 EST.POPULATION 15+ (000s) 51454 27607 23847 16599 34855 25116 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Daily Newspapers - 6 Day AIR
The Sun H A 5841 11.4 1873 6.8 3968 16.6 1897 11.4 3944 11.3 3340 13.3 Daily Mail H A 4215 8.2 2699 9.8 1517 6.4 636 3.8 3579 10.3 2058 8.2 Daily Mirror/Record H AM 3167 6.2 1199 4.3 1968 8.3 734 4.4 2433 7.0 1700 6.8 Daily Mirror H A 2456 4.8 971 3.5 1485 6.2 591 3.6 1865 5.3 1323 5.3 Daily Record H A 736 1.4 242 0.9 495 2.1 149 0.9 587 1.7 392 1.6 The Daily Telegraph H A 1318 2.6 1160 4.2 158 0.7 158 1.0 1160 3.3 680 2.7 The Times H A 1147 2.2 987 3.6 160 0.7 273 1.6 874 2.5 673 2.7 Daily Star H A 1113 2.2 326 1.2 787 3.3 339 2.0 774 2.2 774 3.1 Daily Express H A 1095 2.1 650 2.4 446 1.9 121 0.7 975 2.8 566 2.3 The Guardian H A 843 1.6 729 2.6 113 0.5 232 1.4 611 1.8 438 1.7 i H A 559 1.1 409 1.5 150 0.6 135 0.8 424 1.2 315 1.3 The Independent H AZ 348 0.7 281 1.0 67 0.3 121 0.7 227 0.7 231 0.9 Financial Times Y A 235 0.5 211 0.8 24 0.1 83 0.5 151 0.4 175 0.7
Net natnl dailies H P 16046 31.2 8501 30.8 7545 31.6 3499 21.1 12546 36.0 8533 34.0 Gross natnl dailies H P 19347 37.6 10128 36.7 9219 38.7 4600 27.7 14747 42.3 10650 42.4
Metro H L 3242 6.3 1912 6.9 1330 5.6 1649 9.9 1593 4.6 1924 7.7 London Ev. Standard H L A 1510 2.9 1070 3.9 440 1.8 707 4.3 803 2.3 929 3.7
The Press and Journal Y R 164 0.3 92 0.3 72 0.3 16 0.1 148 0.4 84 0.3 The Courier - Dundee Y R 133 0.3 69 0.3 64 0.3 23 0.1 110 0.3 68 0.3 Yorkshire Post T R 117 0.2 78 0.3 38 0.2 21 0.1 96 0.3 68 0.3 The Herald-Scotland Y R 113 0.2 101 0.4 12 0.0 19 0.1 94 0.3 64 0.3 The Scotsman T R A 104 0.2 78 0.3 27 0.1 12 0.1 92 0.3 64 0.3
Evening Times-Glasgw T R 120 0.2 54 0.2 66 0.3 23 0.1 98 0.3 64 0.3
Any reg morn/eveng H J 7730 15.0 4138 15.0 3592 15.1 2572 15.5 5158 14.8 4258 17.0 Any regional evening H J 4273 8.3 2219 8.0 2054 8.6 1291 7.8 2982 8.6 2334 9.3
Aggregate Daily Newspapers - Net AIR
The National (Net) H M 3357 6.5 1774 6.4 1583 6.6 1100 6.6 2257 6.5 1896 7.5 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Express and Star (West Midlands), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.
1 Local (net) H MX 5221 10.1 2378 8.6 2842 11.9 1032 6.2 4189 12.0 2702 10.8 The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.
Sunday Newspapers
The Sun on Sunday H DA 5266 10.2 1842 6.7 3424 14.4 1882 11.3 3383 9.7 2848 11.3 The Mail on Sunday H A 4434 8.6 2844 10.3 1590 6.7 752 4.5 3682 10.6 2127 8.5 Sunday Mirror H A 2566 5.0 1030 3.7 1537 6.4 690 4.2 1877 5.4 1291 5.1 The Sunday Times H A 2415 4.7 2034 7.4 381 1.6 551 3.3 1865 5.3 1254 5.0 The Sunday Telegraph H A 1328 2.6 1126 4.1 201 0.8 194 1.2 1134 3.3 683 2.7 Sunday Express H A 1050 2.0 619 2.2 430 1.8 143 0.9 906 2.6 502 2.0 The Observer H A 834 1.6 715 2.6 120 0.5 213 1.3 622 1.8 453 1.8 Sunday Mail H A 833 1.6 318 1.2 515 2.2 172 1.0 661 1.9 411 1.6 Daily Star Sunday H A 806 1.6 225 0.8 581 2.4 296 1.8 510 1.5 506 2.0 Sunday People H A 741 1.4 281 1.0 460 1.9 86 0.5 655 1.9 371 1.5 The Sunday Post H 608 1.2 221 0.8 387 1.6 38 0.2 570 1.6 279 1.1 The Indepndnt on Sun H A 442 0.9 319 1.2 123 0.5 170 1.0 272 0.8 252 1.0 Scotland on Sunday Y A 146 0.3 119 0.4 28 0.1 14 0.1 132 0.4 82 0.3 Sunday Herald-Scot Y 85 0.2 71 0.3 14 0.1 16 0.1 69 0.2 44 0.2
Net natnl Sundays H P 13127 25.5 8006 29.0 5121 21.5 2529 15.2 10598 30.4 6625 26.4 Gross natnl Sundays H P 16058 31.2 9733 35.3 6326 26.5 3305 19.9 12753 36.6 8128 32.4 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: January - December 2013
Adults Men
Total ABC1 C2DE 15-34 35+ Total
UNWEIGHTED SAMPLE 36029 21454 14575 8709 27320 16081 EST.POPULATION 15+ (000s) 51454 27607 23847 16599 34855 25116 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Newspaper Supplements - Weekday/Saturday
LONDON EV. STANDARD: 1510 2.9 1070 3.9 440 1.8 707 4.3 803 2.3 929 3.7 ES Magazine H 626 1.2 480 1.7 146 0.6 243 1.5 383 1.1 326 1.3
THE SUN ON SATURDAYS: 6258 12.2 1994 7.2 4264 17.9 1858 11.2 4400 12.6 3469 13.8 TV Magazine H 4624 9.0 1419 5.1 3205 13.4 1161 7.0 3463 9.9 2249 9.0
DAILY MAIL ON SATURDAYS: 5062 9.8 3215 11.6 1847 7.7 641 3.9 4421 12.7 2387 9.5 Weekend H 4378 8.5 2818 10.2 1561 6.5 406 2.4 3972 11.4 1918 7.6
THE GUARDIAN ON SATURDAYS: 1134 2.2 994 3.6 139 0.6 236 1.4 897 2.6 566 2.3 Weekend H 981 1.9 870 3.2 112 0.5 179 1.1 803 2.3 453 1.8 Money H 679 1.3 605 2.2 74 0.3 103 0.6 575 1.7 354 1.4 The Guide H 946 1.8 834 3.0 111 0.5 178 1.1 768 2.2 459 1.8
FINANCIAL TIMES ON SATURDAYS: 205 0.4 192 0.7 14 0.1 40 0.2 165 0.5 146 0.6 FT Money Y 168 0.3 151 0.5 17 0.1 36 0.2 133 0.4 125 0.5
THE INDEPENDENT ON SATURDAYS: 333 0.6 265 1.0 68 0.3 88 0.5 245 0.7 209 0.8 The Independent Mag H 248 0.5 200 0.7 48 0.2 56 0.3 192 0.6 134 0.5
THE DAILY TELEGRAPH ON SATURDAYS: 1656 3.2 1430 5.2 227 1.0 169 1.0 1487 4.3 828 3.3 Telegraph Magazine H 1354 2.6 1172 4.2 182 0.8 117 0.7 1237 3.5 620 2.5 Your Money H 971 1.9 852 3.1 119 0.5 54 0.3 917 2.6 539 2.1
THE TIMES ON SATURDAYS: 1264 2.5 1085 3.9 179 0.7 252 1.5 1012 2.9 710 2.8 The Times Magazine H 1026 2.0 891 3.2 135 0.6 172 1.0 854 2.5 520 2.1 Saturday Review H 986 1.9 877 3.2 109 0.5 126 0.8 860 2.5 526 2.1
DAILY EXPRESS ON SATURDAYS: 1216 2.4 740 2.7 476 2.0 118 0.7 1098 3.2 614 2.4 Saturday H 1047 2.0 625 2.3 422 1.8 78 0.5 969 2.8 499 2.0
DAILY RECORD ON SATURDAYS: 742 1.4 250 0.9 492 2.1 153 0.9 589 1.7 396 1.6 Saturday Plus H 558 1.1 180 0.7 378 1.6 94 0.6 464 1.3 269 1.1
DAILY MIRROR ON SATURDAYS: 2644 5.1 958 3.5 1685 7.1 548 3.3 2096 6.0 1357 5.4 We Love TV! H 1924 3.7 685 2.5 1238 5.2 294 1.8 1629 4.7 843 3.4
DAILY STAR ON SATURDAYS: 1003 1.9 297 1.1 706 3.0 288 1.7 715 2.1 649 2.6 Hot TV H 654 1.3 183 0.7 471 2.0 175 1.1 479 1.4 347 1.4 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: January - December 2013
Adults Men
Total ABC1 C2DE 15-34 35+ Total
UNWEIGHTED SAMPLE 36029 21454 14575 8709 27320 16081 EST.POPULATION 15+ (000s) 51454 27607 23847 16599 34855 25116 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Newspaper Supplements - Sunday
THE MAIL ON SUNDAY: 4434 8.6 2844 10.3 1590 6.7 752 4.5 3682 10.6 2127 8.5 You H 3276 6.4 2192 7.9 1084 4.5 394 2.4 2882 8.3 1310 5.2 Event H 2883 5.6 1932 7.0 952 4.0 324 1.9 2560 7.3 1267 5.0
THE SUNDAY TIMES: 2415 4.7 2034 7.4 381 1.6 551 3.3 1865 5.3 1254 5.0 The Sunday Times Mag H 1914 3.7 1641 5.9 273 1.1 366 2.2 1548 4.4 938 3.7 Style H 1556 3.0 1343 4.9 213 0.9 269 1.6 1288 3.7 629 2.5 Culture H 1758 3.4 1537 5.6 221 0.9 298 1.8 1460 4.2 848 3.4 Business H 1323 2.6 1159 4.2 163 0.7 213 1.3 1110 3.2 837 3.3 Money H 1396 2.7 1218 4.4 177 0.7 221 1.3 1175 3.4 814 3.2
SUNDAY PEOPLE: 741 1.4 281 1.0 460 1.9 86 0.5 655 1.9 371 1.5 Take It Easy! H 512 1.0 193 0.7 320 1.3 53 0.3 459 1.3 214 0.9
SUNDAY MAIL: 833 1.6 318 1.2 515 2.2 172 1.0 661 1.9 411 1.6 Seven Days H 646 1.3 246 0.9 400 1.7 109 0.7 537 1.5 299 1.2
THE SUNDAY TELEGRAPH: 1328 2.6 1126 4.1 201 0.8 194 1.2 1134 3.3 683 2.7 Business H 707 1.4 617 2.2 90 0.4 78 0.5 630 1.8 442 1.8 Money H 743 1.4 655 2.4 88 0.4 67 0.4 676 1.9 445 1.8 Stella H 782 1.5 653 2.4 129 0.5 79 0.5 703 2.0 286 1.1 Seven H 826 1.6 717 2.6 109 0.5 59 0.4 767 2.2 383 1.5
THE INDEPENDENT ON SUNDAY: 442 0.9 319 1.2 123 0.5 170 1.0 272 0.8 252 1.0 The New Review H 251 0.5 178 0.6 73 0.3 75 0.5 176 0.5 125 0.5
THE OBSERVER: 834 1.6 715 2.6 120 0.5 213 1.3 622 1.8 453 1.8 The Observer Mag H 679 1.3 599 2.2 80 0.3 157 0.9 522 1.5 343 1.4 Obs. Food Monthly H 704 1.4 623 2.3 81 0.3 163 1.0 542 1.6 339 1.3
SUNDAY MIRROR: 2566 5.0 1030 3.7 1537 6.4 690 4.2 1877 5.4 1291 5.1 Holidays and Getaways H 1463 2.8 587 2.1 876 3.7 264 1.6 1200 3.4 650 2.6 Notebook H X 1322 2.6 472 1.7 852 3.6 204 1.2 1118 3.2 584 2.3
DAILY STAR SUNDAY: 806 1.6 225 0.8 581 2.4 296 1.8 510 1.5 506 2.0 OK! Extra H 469 0.9 124 0.5 344 1.4 124 0.7 345 1.0 234 0.9
SUNDAY EXPRESS: 1050 2.0 619 2.2 430 1.8 143 0.9 906 2.6 502 2.0 'S' Magazine H 789 1.5 473 1.7 316 1.3 66 0.4 723 2.1 339 1.3 Sun Exprss Financial H 492 1.0 323 1.2 170 0.7 37 0.2 455 1.3 286 1.1
THE SUN ON SUNDAY: 5266 10.2 1842 6.7 3424 14.4 1882 11.3 3383 9.7 2848 11.3 Fabulous H 3234 6.3 1082 3.9 2152 9.0 981 5.9 2254 6.5 1301 5.2 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.
H May be analysed on a base of 6 months or longer.
Y May be analysed on a base of 12 months or longer.
T May be analysed on a base of 24 months or longer.
A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted.
D ENGLISH HERITAGE MEMBERS' MAGAZINE. Heritage Today has changed its name to English Heritage Members' Magazine, effective on the questionnaire from October 2013.
EVENT (THE MAIL ON SUNDAY). Live has changed its name to Event, effective on the questionnaire from May 2013.
HOMES & ANTIQUES. BBC Homes & Antiques has changed its name to Homes & Antiques, effective on the questionnaire from April 2013.
OLIVE. BBC Olive has changed its name to Olive, effective on the questionnaire from April 2013.
J REGIONAL DAILY NEWSPAPERS. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. For titles which are not published on a Saturday, claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results.
L Published data for the LONDON EVENING STANDARD and METRO relate to Monday - Friday readership (Tuesday - Saturday interviews). Claims for Monday interviewed respondents have been simulated, based on Tuesday - Saturday results.
M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record.
The combined figures for the ARCHANT TITLES are net readership figures for Cheshire Life, Lancashire Life, Derbyshire Life and Countryside and Yorkshire Life.
The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Express and Star (West Midlands), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.
The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.
N The following title appeared on a Masthead screen for New Titles during the past 12 months: n/a
P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months.
Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months.
R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Data for certain regional morning and evening newspapers are published individually in this report.
X Figures for Notebook (Sunday Mirror) are available from July 2013. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 6 months July - December 2013. Figures for Tesco - Food Family Living are available from November 2013. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 2 months November - December 2013.
Z FHM, GQ, OK! and Q are shown on the publication screen in larger type-face, and in inverted commas.
THE INDEPENDENT continues to be included in the six-month NRS database to enable combined analysis with i, as the two newspapers are jointly packaged for media sales and promotions. Users wishing to conduct a stand-alone analysis of data for The Independent are recommended to do so on a 12-month base, in accordance with standard NRS rules.”
ASOS - The figures shown for this publication are derived from a 'Special Reading' question asked in the NRS interview from April 2011. Women
Total
19948 26338 (000s) %
2501 9.5 2158 8.2 1467 5.6 1132 4.3 345 1.3 638 2.4 475 1.8 339 1.3 529 2.0 405 1.5 244 0.9 116 0.4 59 0.2
7513 28.5 8697 33.0
1318 5.0 581 2.2
81 0.3 65 0.2 49 0.2 49 0.2 41 0.2
56 0.2
3471 13.2 1939 7.4
1461 5.5
2519 9.6
2418 9.2 2307 8.8 1276 4.8 1161 4.4 645 2.4 548 2.1 382 1.4 422 1.6 301 1.1 370 1.4 329 1.2 190 0.7 64 0.2 41 0.2
6503 24.7 7930 30.1 Women
Total
19948 26338 (000s) %
581 2.2 300 1.1
2789 10.6 2375 9.0
2675 10.2 2461 9.3
568 2.2 528 2.0 324 1.2 487 1.8
59 0.2 43 0.2
123 0.5 114 0.4
829 3.1 734 2.8 432 1.6
554 2.1 506 1.9 460 1.7
602 2.3 548 2.1
347 1.3 290 1.1
1286 4.9 1081 4.1
355 1.3 307 1.2 Women
Total
19948 26338 (000s) %
2307 8.8 1966 7.5 1616 6.1
1161 4.4 976 3.7 927 3.5 910 3.5 486 1.8 582 2.2
370 1.4 298 1.1
422 1.6 347 1.3
645 2.4 265 1.0 299 1.1 496 1.9 444 1.7
190 0.7 126 0.5
382 1.4 336 1.3 365 1.4
1276 4.8 813 3.1 738 2.8
301 1.1 235 0.9
548 2.1 450 1.7 206 0.8
2418 9.2 1933 7.3