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124 ALUMNI MAGAZINE January-March 2012 www.iese.edu Antonio Dávila Pascual Berrone Guido Stein Michel Camdessus Hans Ulrich Maerki The Drivers Stepping Off the Politics of Why Europe Must Wanted: Bold New of Progress Money-Go-Round The Revolving Door Return to Basics Breed of Leaders Smarter computing builds a Smarter Planet: 1 in a Series Smarter comes to computing. Today, everything computes. Intelligence has been infused into Tuned to the task: Generic computing stacks are no longer up things no one would recognize as computers: appliances, cars, to the job – because today there are fewer and fewer generic roadways, clothes, even rivers and cornfi elds. This is the daily reality jobs. Transaction processing, with thousands of online users, is of an instrumented, interconnected and intelligent world – a Smarter different from business analytics, with multiple data types and Planet – which IBM began chronicling nearly three years ago. complex queries, which is different from the need to integrate content, people and work flows in a company’s processes. Realizing its promise, however, will require more than infusing That’s why leaders are looking for more than high-performance computation into the world. We also have to make computing technology. They are moving to architectures optimized for itself smarter. specific purposes, and built around their own deep domain Wait, isn’t computing smart, by definition? Without question, knowledge – in healthcare, retail, energy, science and more. remarkable levels of computer intelligence are being invented This workload-specific approach integrates uniquely tuned – such as Watson, the IBM system that defeated the two all-time software and hardware – everything from the applications to champions on the TV quiz show, Jeopardy! But organizations’ the chips themselves. computing infrastructures – consisting of mainframes, servers, PCs, Managed in the cloud: The need to manage these large data- enterprise applications, websites and more – was simply not built for driven workloads is driving broad adoption of cloud computing. zettabytes of data, global connectivity and advanced analytics. But that means something different for business than for individual So, as our planet gets smarter, our computing systems must do so, consumers. By infusing clouds with security and manageability too. They must become far more automated, robust and adaptive we can make them smarter in order to provide companies – that is, industrialized. Thankfully, a new, smarter computing model with the agility required to move quickly in highly competitive is emerging. It is designed for data. It is tuned to the task. And it is environments; to activate and retire resources as needed; to managed in the cloud. manage infrastructure elements in a dynamic way; and to move workloads for more efficiency – while seamlessly integrating Designed for data: Organizations of all kinds need to manage not with their traditional computing environment. just information, but vast, global information supply chains. Not only the ones and zeros that traditional computers love, but streams of Major computing models don’t change very often – but when they do, they unleash enormous productivity, innovation and text, images, sounds, sensor-generated impulses and more. They economic growth. So the good news is that smarter computing need to apply sophisticated analytics to the real languages of is now shifting from theory to reality. Look for more reports in commerce, processes and natural systems – and to conversations coming weeks on how smarter computing is meeting the ROADS from the growing universe of tweets, blogs and social media. demands of a smarter planet. Decisions based on structured data alone are no longer adequate. Today’s leading companies are building new systems and Let’s build a smarter planet. processes that locate, recognize and interrogate “big data.” Join us at ibm.com/smartercomputing to INNOVation 50TH GLOBAL ALUMNI REUNION IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2011. IESE Inglés 210x297.indd 1 14/04/11 18:37 THANKYOU For making it possible. More than 2,700 IESE alumni have shared ideas and projects towards building a better future for us all. PUBLICIDAD 1 Sponsors PLATINUM GOLD SILVER Collaborating Organizations C O N T E N T S IDEAS PEOPLE ‘ABOVE ALL I PUT MY FAITH IN MY TEAm’ PEDRO LARENA (MBA ’85) 68 EARLY-STAGE COMPANIES The Drivers of Progress Antonio Dávila 22 COMPENSATION SYSTEMS Stepping off the Money-go-round Pascual Berrone 26 CEO TURNOVER Politics of the Revolving Door Guido Stein 30 REVIVING THE EUROPEAN UNION Why Europe Must Return to Basics Michel Camdessus 34 THE GLOBAL ENTERPRISE Wanted: Bold New Breed of Leaders Hans Ulrich Maerki 40 CROSSROADS PEOPLE GLOBAL CEO PROGRAM GLOBAL An Eye on Emerging Markets 50 ENTREPRENEURSHIP WEEK ENTREPRENEURS TURN CAMPUS INTO 26TH MEETING OF THE A HOTBED OF IDEAS AUTOMOTIVE INDUSTRY The Keys to The Highway 52 2ND INTERNATIONAL COLLOQUIUM THAIS IVERN (MBA ’01), ON CHRISTIAN HUMANISM JAVIER LLUCH (MBA ’99) AND IN ECONOMICS AND BUSINess RAFA MARTÍN-ALÓS (MBA ’00) Creating Good Impactmedia: Only by and not just Goods 56 Doing Things Differently can BRASIL, MUNICH AND NY-MIAMI we Arrive at Something New 72 New Executive Programs 58 THE THINKERS50 IESE PUBLISHING Ghemawat Awarded New IESEP Website 60 Prize for World 3.0 74 AGENDA 66 44 AUTHORS 76 2 JANUARY-MARCH 2012 / No. 124 Alumni Magazine IESE COVER STORY 50TH GLOBAL ALUMNI REUNION ROADS TO INNOVATION 8 LIFE LIFE WSJ BREAKFasT SERIES BRUSSELS KREUZWEINGARTEN LONDON MUNICH PARIS SIR HOWARD NEW YORK VIENNA TOKYO ZURICH SHANGHAI MONTERREY OPORTO STRINGER 78 HONG KONG CHAPTER NeWS 80 SANTIAGO DE CHILE YOU’RE IN THE NEWS 82 BUENOS AIRES IESE & YOU Website Means You Never Need to Miss a Meeting 86 FINAL WORD JUAN CARLOS VÁZQUEZ-DODERO Time to Slow Down and Pause for Thought 88 IESE Alumni Magazine JANUARY-MARCH 2012 / No. 124 3 www.facebook.com/IESEmagazine www.twitter.com/IESEmagazine 124 General Circulation 36.047 International Circulation ALUMNI MAGAZINE January-March 31,000 (Spanish Edition) 2012 5.650 (English Edition) www.iese.edu/alumni Editor Antonio Argandoña Executive Editor Aïda Rueda Managing Editor Index of Companies Olga Boluda Senior Editor, English Edition ABB ........................................... 8, 86 eBay .............................................. 22 MPG ............................................... 74 Stephen Burgen Art Director AEG Power EDAP2007 ................................. 44 Neoko Capital ........................... 44 Alberto Anda Solution ................................... 84 Egon Zehnder Net-a-Porter .............................. 22 ([email protected]) Aegon ...................................... 8, 86 International ......................... 82 Nissan ........................................... 52 Contributors AHK ............................................... 62 El Bulli .............................................8 Padeinvest ................................. 44 Cristina Aced Allied Enterprises.................... 50 EyeOS ........................................... 44 Renault ......................................... 52 Marisa Bombardó Mercedes Castelló Alta Colleges .............................. 44 Ford ............................................... 52 Roche ............................................ 50 Clara Castillejo Altimeter Group ....................... 74 Galvao Engenharia ................. 50 Sanitas ......................................... 84 Tomás Crespo Alberto de Olano Apple ............................................ 78 General Electric ................... 8, 86 Seat................................................ 52 Álvaro Lucas Augere .......................................... 44 General Motors ........................ 52 Siemens ............................... 56, 84 Javier Pampliega AVAG Holdings ......................... 52 Google .......................................... 22 Skype ............................................ 22 Larisa Tatge Miquel Utset Baidu ............................................ 22 Grohe ............................................ 56 Sony ...................................... 42, 78 Mª del Mar Valls Barilla ........................................... 82 Harvard Business Tailor & Co .................................. 44 Cover concept BBVA .........................8, 30, 84, 86 School ............................... 66, 74 Telefónica .............................. 8, 44 Luis S. Ruiz Bertelsmann .............................. 62 Housatonic Tesla Motors .............................. 22 Editing Secretary BlackRock ................................... 82 Partners................................... 44 Toyota .......................................... 52 Alejandra Arrocha BMW ............................................. 56 IBM ........................................... 8, 40 Tuck School of Photography BNP Paribas Fortis ................. 82 Impactmedia ............................. 72 Business ................................. 74 Jordi Estruch Borgers ................................ 52, 56 Insead ........................................... 74 Universidad de Miquel Llonch Brammer ..................................... 84 Interchina ..................................
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