LA84 Foundation Youth Sports Survey: Los Angeles County, 2016

Table of Contents

Sampling Methodology – Survey Sampling International ...... 3 Methodology (cont.) ...... 4 Executive Summary ...... 5 Sports Participation Trends ...... 7 Future Sports Participation Interest ...... 10 Inactivity* Among LA County Youth ...... 12 Sports Participation Rates & Profiles ...... 14 Media ...... 53 P.E./Physical Activity Classes ...... 54 Special Needs Children ...... 57 Household Adults: Physical Fitness Status ...... 59 Youth Profile ...... 60 Respondent (Adult) Profile ...... 62

Sampling Methodology – Survey Sampling International § This project was carried out using accepted market research techniques. A representative sample of Los Angeles County was created so results could be projected. The samples for this study were created by Survey Sampling International.

§ All surveys are subject to some margin of error — that is, the degree to which the results might differ from those obtained by a complete census of every person in the LA county area. For this survey, with a sample of 957 children, there is an average confidence interval of plus or minus 2.96 percentage points at the 95 percent confidence level. For example, if the survey results show 30% of the respondents, we can be confident 95 times out of 100 that the “real” value is between 27.04% and 32.96%

About Survey Sampling International

§ For this study we used Survey Sampling International (SSI), a world leader in sample creation and provision. They provide samples for over 2,500 clients each year.

§ Proprietary Panel: SSI panels are composed of sources that are over 90% proprietary, which means they’re constantly protecting, growing, and optimizing them. They actively manage and look to improve the respondent experience to have more loyal and engaged panel members.

§ High Quality: SSI sample has been cited for the highest level of consistency and quality in more markets around the world than anyone else, as shown in the Grand Mean™ Project, the world’s largest independent assessment of online sampling.

§ SSI’s sampling processes have been successfully audited every year since 1998 by Ernst & Young. The audits are performed as part of the annual Media Ratings Council audit of syndicated ratings produced by Arbitron Inc. and Scarborough Research.

§ SSI adheres to ESOMAR standards

§ Survey quality control methods include digital fingerprinting, identifying “speedsters,” “straightliners,” and reward claim authentication.

Methodology (cont.)

§ Quotas: 200 screened households per each of the five Los Angeles County Regions

§ Interviews were completed only with households with children age 6-17

§ Regions of LA County were set according to their Service Planning Area (SPA):

Region SPA

East 3,7

West 5, 8 (part)

Metro 4

South 6,8 (part)

North 1,2

§ Original target screened household interviews: 1000

– Actual households screened: 1466

– Total households with kids 6-17: 600

– Total kids aged 6 to 17: 957

– Total Hispanic households with kids: 126

– Total Hispanic kids aged 6 to 17: 211

– Total household interviews in Spanish (with kids): 43 completes

§ Throughout the analysis, a weighting technique was used in order for the data to better represent the Los Angeles County Population of 10,069,036 people (2014 estimate — Los Angeles County Department of Health).

§ Projected participants for each sport were derived from Nielsen census estimates for 2016; visit http://www.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact%20Sheets%20II/Nie lsen%20Demographic%20Data%20Overview.pdf for more information.

§ National sport participation rate comparisons are sourced from the Physical Activity Council, the nation’s definitive source for sports participation data. Visit http://www.physicalactivitycouncil.com/ for more information.

Executive Summary

PARTICIPATION

§ Outdoor soccer has the highest participation rate among youth ages 6-17 in Los Angeles County, with 29% of children having played in the past 12 months. Swimming (27%), basketball (26%), baseball (23%), and running (17%) follow.

§ Active LA county youth played on average 2.67 sports in the past year.

§ With an average of 90 times per year, skateboarding has the highest “play frequency” of all sports among kids aged 6-17, followed by tackle football (60 times per year), cycling (59), basketball (55), and running (54).

§ In aggregate, LA county youth played sports at an average of 114 times over the past year.

§ 18.5% of LA county youth did not participate in a sport in the last year. Lack of interest was the most-cited reason. Younger children ages 6-8 and females were significantly more likely to be inactive. Households with inactive children were more likely to have adults with occasional or no physical activity. Additionally, households with parents receiving higher incomes were more likely to have played a sport, as well as kids who are enrolled in P.E. classes. White children were also more likely to have played a sport in the past year when comparing race/ethnicity breakouts.

§ 65% of LA county youth would like to play a sport in the next year; soccer is the most desired sport to play in the next year followed by football, basketball, baseball, and tennis.

P.E. ENROLLMENT

§ 85% of LA county youth are enrolled in a P.E. / physical activity class; those aged 9-14 are more likely to be enrolled compared to younger (6-8 years) and older (15-17 years) children.

§ When comparing P.E. enrollment by race/ethnicity, black and African-American children in LA county are more likely to be in a P.E. class (94%), with white youth (82%) are the least likely compared to other race/ethnic groups.

§ For those enrolled in a P.E. or physical activity class, 69% have class more than once a week; comparisons by household region show those living in the North are more likely to have more than one P.E. class a week (80%), while those residing in the Metro region are more likely to have only one P.E. class a week (56%).

SPECIAL NEEDS STATUS

§ 10% of households in LA county report having a special needs child. Households in the South and metro regions have slightly higher levels of households with a special needs child compared to the other regions.

§ Of households with special needs children, 31% state their child suffers from a physical disability, 42% intellectual/emotional disability, and 27% report a child with both a physical and intellectual/emotional disabilities.

HOUSEHOLD ADULT PHYSICAL FITNESS STATUS

§ 50% of households with children ages 6-17 in LA county have adults who regularly participate in physical activity/sports; 39.6% occasionally participate and 10.4% are inactive.

§ Accounting for household adult physical fitness status by race/ethnicity, white households are more likely to be more active with 57% regularly taking part in sports or physical activity; this is compared to Hispanics (47%), Black/African-American (39%), and Asian (35%). Those falling into the “other” race/ethnicity category have 53% of households with adults engaging in regularly physical activity.

§ Households in the South region are more likely to hold adults who regularly participate at 60%, a noticeable lead over Metro (56%), West (53%), East (45%), and North (45%).

§ Households with adults either occasionally participating or not participating at all in physical activities were more likely to have children that did not play a sport in the past year.

MEDIA

§ YouTube is the social media platform most often used by LA county youth, with nearly half (48%) using it regularly — followed by Facebook (37%), Instagram (32%), Snapchat (25%) and Twitter (24%).

§ Among websites & publications, ESPN has the highest percentage of regular usage at 29%, with Fox Sports second-most at 20%.

Sports Participation Trends Participation Rate vs. Participation Frequency

Participation rate is a measure of the percentage of a certain group taking part in that activity over the last 12 months, while participation frequency is the average number of play occasions (times the activity was participated in) per year. For example, the participation rate of basketball in LA county among youths 6-17 years old is 26% while the average participation frequency is 55; this means 26% of all youth aged 6-17 played basketball at least once, and of these 26% of youth the average times basketball is played per year is 55.

Youth (Ages 6-17) Sports Participation Rate - LA County & National (of those playing) LA County National 0% 5% 10% 15% 20% 25% 30% 35%

Soccer (outdoor) 15% 29% Swimming 13% 27% Basketball 19% 26% Baseball 14% 23% Running 16% 20% Tennis 8% 11% Volleyball (court) 5% 10% Track & Field 5% 10% Skateboarding 7% 9% Football (tackle) 6% 8% Cycling 8% 26% Football (flag) 4% 8% Softball (slow-pitch) 3% 7% Softball (fast-pitch) 2% 7% Soccer (indoor) 45%% Volleyball (sand/beach) 1% 4% Surfing 1% 4% Snowboarding 3%4 % Wrestling 1% 3% Water Polo 3% Rugby 11%% Did not play 19% 19% *Inactivity adjusted for national levels (ages 6-17)

• Outdoor soccer is the most played sport among LA county youth — 29% of all children participated in the past 12 months.

• 18.5% of LA county youth did not play a sport in the past year.

• Most common sports specified when answering “Other” include:

• Gymnastics: 1.3% • Taekwondo: 0.5%

• Dance: 1.1% • Golf: 0.4%

• Karate: 1.1% • Skiing: 0.4%

Active LA County Youth Participation Rate (those playing at least one sport) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total 82% Male 89% Female 73% 6~8 72% 9~11 85% 12~14 87% 15~17 85% Male 6~11 89% Male 12~14 87% Male 15~17 90% Female 6~11 65% Female 12~14 86% Female 15~17 79% *Breakouts by age/gender required merging age groups into larger ranges • Roughly 82% of LA county youth played at least one sport in the past 12 months, with 89% of males and 73% of females considered active sport participants.

Number of Sports Played by LA County Youth

100% 7% 7% 5% Six or more 10% 12% 9% 10% 12% 9% 11% 15% 13% 10% 90% sports 13% 15% 12% 11% 18% 80% 15% 17% 16% 14% 16% 18% 15% 17% Four to five 70% 28% 33% 29% sports 60% 37% 40% 39% 39% 38% 38% 50% 40% 43% 42% 38% Two to three 18% sports 40% 19% 19% 30% 17% 19% 21% 25% One sport 16% 21% 17% 24% 20% 19% 17% 35% 27% 28% 10% 19% 21% 11% 15% 13% 15% 11% 13% 10% 14% 0% None Total Male Female 6~8 9~11 12~14 15~17 Male Male Male Female Female Female 6~11 12~14 15~17 6~11 12~14 15~17

• Of LA county youth sport participants, 37% played two to three sports in the past year.

Average Number of Sports Played by LA County Youth 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 Total 2.67 Male 3.03 Female 2.26 6~8 2.35 9~11 2.81 12~14 2.88 15~17 2.69 Male 6~11 3.01 Male 12~14 3.17 Male 15~17 2.94 Female 6~11 2.04 Female 12~14 2.61 Female 15~17 2.35

• LA county youth over the past year played an average of 2.67 sports.

Participation Frequency (Days Per Year)

Youth Sports Participation Average Days Played Per Year (among those participating) 0 20 40 60 80 100 Skateboarding 90 Football (tackle) 60 Cycling 59 Basketball 55 Running 54 Soccer (outdoor) 52 Softball (slow-pitch) 49 Football (flag) 47 Baseball 44 Swimming 44 Softball (fast-pitch) 42 Wrestling 36 Track & Field 35 Tennis 34 Volleyball (court) 32 Volleyball (sand/beach) 20 Soccer (indoor) 18 Surfing 18 Water Polo 16 Snowboarding 16 Rugby 9

• Skateboarding is the sport with the highest average participation frequency per year in LA county among youth at 90 times every 12 months, significantly higher than any other sport.

Youth Average Sport Participation Frequency (number of times sports played per year) - 20 40 60 80 100 120 140 160

Total 114 Male 121 Female 105 6~8 96 9~11 114 12~14 118 15~17 132 Male 6~11 117 Male 12~14 124 Male 15~17 128 Female 6~11 89 Female 12~14 112 Female 15~17 137

• On average, LA county youth participated in sports 114 times over the last year. As age increases, average participation frequency rises as well.

Future Sports Participation Interest "Are there any sports your child would like to play in the next 12 months?” Yes No 100% 33% 33% 33% 31% 80% 35% 38% 44% 60% 40% 67% 67% 67% 69% 65% 62% 56% 20% 0% All youth Male Female 6~8 9~11 12~14 15~17

"What sports would they like to play?" 0% 5% 10% 15% 20% 25%

Soccer 22% Football 12% Basketball 11% Baseball 11% Tennis 10% Volleyball 7% Swimming 6% Softball 5% Track & Field 3%

• 65% of LA county youth would like to play a sport in the next 12 months

• Soccer is overwhelmingly the most desired sport to play in the next year among LA county youth, followed by football, basketball, baseball, and tennis.

Future Sport Participation Interest: Latent Demand Table

The following table was made by comparing active sport participants by the open-ended responses provided when asked “What sports would you like to play?” Responses were coded in categories of sports. For an example of reading this table, consider the first cell; this should be interpreted as 53% of outdoor soccer players who answered “yes” (to interest in sports participation next year) specified baseball as a desired sport.

Results should not be interpreted as a measure of latent demand as this question was not required to be answered by participants. Sports Interested in Playing in the Next Year Baseball Basketball Football Soccer Softball Swimming Tennis Volleyball Rugby Cycling Running Soccer (outdoor) 53% 34% 54% 45% 32% 31% 54% 44% 69% 50% 30% Basketball 40% 69% 54% 25% 29% 27% 43% 50% 48% 50% 29% Swimming 33% 29% 42% 26% 25% 49% 53% 33% 83% 50% 48% Baseball 61% 43% 52% 28% 6% 29% 23% 12% 59% 50% 11%

Running 9% 17% 22% 20% 8% 26% 21% 44% 48% 33% 65% Tennis 12% 9% 8% 9% 28% 15% 42% 9% 48% 18% 7% Volleyball (court) 4% 10% 4% 9% 6% 12% 19% 41% 31% - 35% Skateboarding 18% 20% 20% 9% 6% 10% 3% 7% 24% - - Track & Field 8% 6% 18% 12% 10% 9% 5% 7% 17% - 31% Cycling 11% 7% 8% 8% 12% 36% 7% 17% 42% 68% 6% Football (tackle) 11% 5% 33% 2% - 8% 5% 1% 24% 15% 11% Softball (slow pitch) 10% 7% 9% 8% 16% 16% 6% 12% - - 12% Football (flag) 19% 12% 22% 10% 4% 8% 4% - 52% - 12% Softball (fast pitch) 2% 7% 4% 12% 36% 3% 8% 12% 17% - - Volleyball Sports Played in the Past Year 4% 2% 4% 3% 12% 3% 16% - 31% 33% - (sand/beach) Soccer (indoor) 3% 2% 6% 4% 8% 3% 6% 13% 10% - 5%

Inactivity* Among LA County Youth (*Inactive = not participating in any of the listed sports or specified an “other” sport.)

Reasons for Inactivity

For those not playing a sport, an open-ended question was asked: “Why didn’t you participate in any sports in the past 12 months?” The responses were coded into several categories, shown below by the percentage of those not playing.

Reasons for Not Participating in Sports in Past Year Among LA County Youth 0% 10% 20% 30% 40% 50%

Not interested 39% Doesn't like sports 16% Too young 12% Too busy studying 6% Other 5% Bad experience/Didn't want to play … 5% Other non-sport interests 5% Didn't sign up in time 5% Cost/Finances 4% Work 3% Health problems 3% Sports not available/offered at school 3%

• For those not playing sports in the previous 12 months, a general lack of interest was most-often cited (39%). A dislike of sports was the next-highest reason stated for non-participation (16%).

Inactives: Profile LA County Youth Non-Participation Rates by Gender, Age 0% 5% 10% 15% 20% 25% 30%

Total 19% Male 11% Female 27% 6~8 28% 9~11 15% 12~14 14% 15~17 15%

LA County Youth Non-Participation Rates by Race/Ethnicity 40% 29% 30% 22% 20% 20% 16% 11% 10%

0% White Hispanic Black Asian Other

LA County Youth Non-Participation Rates by Region

0% 5% 10% 15% 20% 25% 30%

North 25%

South 18%

East 19%

West 17%

Metro 16%

LA County Youth Non-Participation LA County Youth Non-Participation Rates by P.E. Class Enrollment Status, Rates by Household Income Physical Activity of Household Adults 0% 5% 10% 15% 20% 25% 0% 10% 20% 30% 40%

<$50k 22% No PE 33%

PE 16% $50~99k 8% Active Parents 17%

$100k+ 4% Occ/Non Parents 21%

• A clear correlation exists between households with a child not participating in sports in the last year and parent income.

• LA county youth with active parents are less likely to have not played sports, similarly as those taking P.E. classes.

Sports Participation Rates & Profiles Reading the Sport Profiles

Each sport is highlighted into two sections: participation rates/projections & profiles. The profile section provides a breakout as a percentage of total participation within the sport. For instance, the baseball income profile shows households over $100K at 40%; this indicates that 40% of households with a baseball player between 6-17 years old make over $100k. The indices in each profile compare participation rate (% of a total group) with the LA county youth population to measure the relative likelihood of a sport participant being a member of that demographic.

BASEBALL

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 23.2% 37.5% 9.8% 18.5% 29.9% 23.8% 23.7% National Participation Rate (%) 13.7% 21.9% 4.3% 17.3% 16.4% 13.4% 10.9% Average Play Frequency (per year) 44.5 48.8 28.2 27.1 57.1 45.9 44.6

Other, Type of Baseball Played Among LA Where Baseball is Played Among LA 1% County Youth County Youth Private non-profit , Private/Commercial 4% Other, 1% Organized facility, 7% (outside of College/University, Casual/Pick-up, school), 3% Public 34% 34% facility (park, School, pool, field, Organized 33% court), (school), 52% 31%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 15.4% 26.6% 24.3% 19.7% 39.5% 23.2% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 61,463 82,130 119,392 34,507 55,876 352,144 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: BASEBALL

Gender Age

Female, 21% 15~17, 23% 6~8, 25%

12~14, 21% Male, 79% 9~11, 32%

Ethnicity Income

Asian/Pacific Islander, 4% Other, 2% Black/African-American, 5%

<$50k, 20% White, 34% $100k+, 40%

Hispanic/Latino, 56% $50k~99k, 40%

Profile Index

Male 146 Players of this sport are relatively more Female 46 likely to be: Ages 6~8 87 • Ages 9~11 123 Male Ages 12~14 95 • Ages 9 to 11 Ages 15~17 95 • Hispanic/Latino

White 105 • More affluent Hispanic/Latino 116 Black/African-American 42

Asian/Pacific Islander 62 How to read this table: <$50K 60 • An index of 110 means players of this sport are $50k~99k 115 10% MORE likely to fall into that group • An index of 90 means players of this sport are $100k+ 126 10% LESS likely to fall into that group

BASKETBALL

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 26.5% 37.0% 14.8% 15.6% 30.2% 31.6% 30.4% National Participation Rate (%) 18.9% 25.3% 11.6% 14.5% 20.9% 23.7% 18.0% Average Play Frequency (per year) 54.7 47.9 71.1 52.0 38.1 53.5 75.1

Type of Basketball Played Among LA Where Basketball is Played Among LA County Youth County Youth Private non-profit , 5% Other, 2% Organized Other, 1% Private/Commercial (outside of facility, 6% school), Public facility 18% Casual/Pick-up, (park, pool, College/University, 4% 33% field, court), 31%

Organized (school), School, 52% 48%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 22.0% 26.9% 27.1% 23.5% 39.4% 26.5% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 87,762 82,890 133,322 41,262 55,740 401,568 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: BASKETBALL

Gender Age

6~8, 19% Female, 30% 15~17, 27%

9~11, 28%

Male, 71% 12~14, 25%

Ethnicity Income

Other, 2% Asian/Pacific Islander, 6%

Black/African- White, 33% $100k+, 33% <$50k, 28% American, 17%

Hispanic/Latino, 43% $50k~99k, 38%

Profile Index Male 131 Players of this sport are relatively more

Female 64 likely to be:

Ages 6~8 68 • Male Ages 9~11 111 • Ages 12~14 113 Ages 15 to 17 • Ages 15~17 115 Black/African-American White 101 • Parent income between $50 to $99k

Hispanic/Latino 89 Black/African-American 136 Asian/Pacific Islander 105 How to read this table: • An index of 110 means players of this sport are <$50K 86 10% MORE likely to fall into that group $50k~99k 109 • An index of 90 means players of this sport are $100k+ 104 10% LESS likely to fall into that group

SOFTBALL (SLOW-PITCH)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 7.1% 5.7% 8.5% 6.6% 9.1% 7.8% 4.9% National Participation Rate (%) 3.2% 2.0% 4.7% 3.1% 3.0% 3.4% 4.2% Average Play Frequency (per year) 49.3 55.3 45.6 67.3 44.7 23.3 64.6

Type of Softball (Slow-Pitch) Played Where Softball (slow-pitch) is Played Among LA County Youth Among LA County Youth Other, 2% Private non-profit , 8% Other, 1% Private/Commercial facility, 1%

Organized College/University, 7% Casual/Pick-up, Public facility (outside of 28% (park, pool, school), field, court), 36% 43% School, Organized 40% (school),

35%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 6.0% 5.9% 7.6% 8.2% 9.2% 7.1% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 23,935 18,251 37,410 14,390 13,020 107,497 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: SOFTBALL (SOFT-PITCH) Gender Age

15~17, 15%

6~8, 29% Male, 39% 12~14, 24% Female, 61%

9~11, 32%

Ethnicity Income

Asian/Pacific Islander, 3%Other, 3% Black/African- American, 9% <$50k, 22% White, 34% $100k+, 34%

Hispanic/Latino, 52% $50k~99k, 44%

Profile Index Players of this sport are relatively more Male 72 Female 133 likely to be: Ages 6~8 103 • Female Ages 9~11 124 • Ages 9 to 11 Ages 12~14 106 • Hispanic/Latino

Ages 15~17 65 • Parent income between $50 to $99k White 105 Hispanic/Latino 107

Black/African-American 70 How to read this table: Asian/Pacific Islander 53 • An index of 110 means players of this sport are <$50K 67 10% MORE likely to fall into that group $50k~99k 125 • An index of 90 means players of this sport are 10% LESS likely to fall into that group $100k+ 107

SOFTBALL (FAST-PITCH)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 6.8% 5.6% 8.2% 4.8% 5.1% 12.0% 7.4% National Participation Rate (%) 1.9% 0.7% 3.3% 0.4% 2.2% 2.9% 2.2% Average Play Frequency (per year) 41.9 16.0 59.2 27.0 32.8 41.0 63.6

Type of Softball (Fast-Pitch) Played Where Softball (fast-pitch) is Played

Among LA County Youth Among LA County Youth Private non-profit , Other, 1% Private/Commercial 1% facility, 11% Other, 1%

Organized College/University, (outside of Casual/Pick-up, 1% school), 29% Public facility 30% School, (park, pool,

Organized 28% field, court), (school), 58%

40%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 7.1% 7.6% 5.4% 5.1% 10.2% 6.8% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 28,367 23,574 26,664 8,957 14,376 102,554 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: SOFTBALL (FAST-PITCH) Gender Age

15~17, 24% 6~8, 22% Male, 40%

Female, 60% 9~11, 18%

12~14, 36%

Ethnicity Income

Asian/Pacific Islander, 1% Other, 2% Black/African-American, 11% <$50k, 21%

White, 39% $100k+, 43%

Hispanic/Latino, 47% $50k~99k, 36%

Profile Index Players of this sport are relatively more Male 74 Female 131 likely to be: Ages 6~8 78 • Female

Ages 9~11 71 • Ages 12 to 14

Ages 12~14 160 • White Ages 15~17 101 • More affluent White 121 Hispanic/Latino 98 Black/African-American 91 How to read this table: Asian/Pacific Islander 12 • An index of 110 means players of this sport are <$50K 63 10% MORE likely to fall into that group $50k~99k 102 • An index of 90 means players of this sport are 10% LESS likely to fall into that group $100k+ 137

SOCCER (OUTDOOR)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 28.8% 36.2% 21.6% 24.5% 34.3% 32.3% 26.1% National Participation Rate (%) 14.7% 16.9% 12.2% 19.0% 18.3% 13.4% 10.9% Average Play Frequency (per year) 52.0 47.9 58.8 39.6 40.0 62.4 73.8

Type of Soccer (outdoor) Played Among Where Soccer (outdoor) is Played Among LA County Youth LA County Youth Other, 1% Other, 1% Private non-profit , 11% Casual/Pick- Private/Commercial up, 16% facility, 6% Public facility

Organized College/University, (park, pool, 4% (outside of field, court), school), 42% 44% Organized (school), School, 39% 36%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 26.3% 25.5% 29.5% 29.9% 37.1% 28.8% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 104,900 78,581 145,261 52,421 52,485 436,165 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: SOCCER (OUTDOOR)

Gender Age

15~17, 21% Female, 38% 6~8, 27%

12~14, 23% Male, 62% 9~11, 29%

Ethnicity Income

Asian/Pacific Islander, 2% Other, 2% Black/African-American, 7%

White, 32% $100k+, 39% <$50k, 28%

Hispanic/Latino, 57% $50k~99k, 33%

Profile Index

Male 116 Players of this sport are relatively more Female 82 likely to be:

Ages 6~8 95 • Male

Ages 9~11 114 • Ages 9 to 11 Ages 12~14 105 • Hispanic/Latino Ages 15~17 87 White 99 • More affluent Hispanic/Latino 118 Black/African-American 59 How to read this table: Asian/Pacific Islander 38 • An index of 110 means players of this sport are

<$50K 83 10% MORE likely to fall into that group $50k~99k 95 • An index of 90 means players of this sport are $100k+ 124 10% LESS likely to fall into that group

SOCCER (INDOOR)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 4.6% 7.0% 2.3% 4.8% 5.1% 5.2% 3.3% National Participation Rate (%) 4.3% 4.7% 3.9% 4.2% 5.2% 4.4% 4.0% Average Play Frequency (per year) 18.3 18.4 17.8 20.7 18.3 18.4 12.8

Type of Soccer (indoor) Played Among LA Where Soccer (indoor) is Played Among County Youth LA County Youth Other, 2% Other, 3% Casual/Pick-up, Public facility 10% Private non- profit , 16% (park, pool, field, court), Organized 21% (outside of school), Private/Commercial 39% Organized facility, 13% (school), 49% School, College/University, 4% 43%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 2.9% 4.8% 2.3% 5.5% 14.7% 4.6% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 11,524 14,956 11,541 9,691 20,750 69,193 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: SOCCER (INDOOR)

Gender Age

15~17, 16% Female, 25%

6~8, 33% 12~14, 24%

Male, 75% 9~11, 27%

Ethnicity Income Asian/Pacific Islander, 0% Black/African-American, Other, 1% 4%

<$50k, 19% $100k+, 41%

Hispanic/Latino, 44% White, 51%

$50k~99k, 39%

Profile Index Male 140 Female 54 Players of this sport are relatively more Ages 6~8 116 likely to be: Ages 9~11 106 • Male

Ages 12~14 107 • Ages 6 to 8

Ages 15~17 68 • White White 157 • Hispanic/Latino 91 More affluent Black/African-American 35 Asian/Pacific Islander 0

<$50K 59 How to read this table: • An index of 110 means players of this sport are $50k~99k 112 10% MORE likely to fall into that group $100k+ 130 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

FOOTBALL (TACKLE)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 8.4% 16.4% 0.7% 4.5% 4.8% 12.6% 14.6% National Participation Rate (%) 6.4% 11.3% 0.7% 2.1% 6.1% 9.3% 8.6% Average Play Frequency (per year) 60.0 62.4 8.7 38.5 41.3 85.1 56.3

Type of Football (tackle) Played Among Where Football (tackle) is Played LA County Youth Among LA County Youth Other, 1% Private non-… Other, 2%

Organized Private/Com… Public facility (outside of Casual/Pick- (park, pool, school), up, 24% field, court), 23% 20% College/University, 10%

Organized (school), 51% School, 56%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 7.7% 12.2% 4.8% 8.3% 14.3% 8.4% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 30,731 37,516 23,481 14,537 20,208 127,266 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: FOOTBALL (TACKLE)

Gender Age

Female, 4%

6~8, 17%

15~17, 38% 9~11, 14%

Male, 96% 12~14, 31%

Ethnicity Income Asian/Pacific Islander, 3% Other, 2%

Black/African-American, 18% White, 40% $100k+, 39% <$50k, 33%

$50k~99k, 28% Hispanic/Latino, 38%

Profile Index Male 177 Female 10 Players of this sport are relatively more Ages 6~8 59 likely to be: Ages 9~11 55 • Male

Ages 12~14 139 • Ages 15 to 17 Ages 15~17 162 • Black/African-American White 124 Hispanic/Latino 78 • More affluent Black/African-American 148 Asian/Pacific Islander 43 <$50K 100 How to read this table: • An index of 110 means players of this sport are $50k~99k 81 10% MORE likely to fall into that group $100k+ 122 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

FOOTBALL (FLAG)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 7.6% 12.6% 2.8% 7.3% 6.1% 10.9% 7.0% National Participation Rate (%) 4.0% 6.4% 1.2% 4.0% 4.2% 5.4% 3.5% Average Play Frequency (per year) 46.6 51.6 24.9 65.1 28.2 58.0 19.0

Type of Football (flag) Played Among LA Where Football (flag) is Played Among County Youth LA County Youth Other, 5% Other, 4% Private non-profit , 9% Casual/Pick- Private/Commercial Public facility

Organized up, 16% facility, 4% (park, pool, field, (outside of court), 28% school), College/University, 9% 27%

Organized (school), 53% School, 47%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 5.7% 9.6% 6.1% 8.6% 12.3% 7.6% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 22,753 29,658 29,848 15,124 17,360 114,910 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: FOOTBALL (FLAG)

Gender Age

Female, 18% 15~17, 20%

6~8, 31%

12~14, 29% 9~11, 20% Male, 82%

Ethnicity Income Asian/Pacific Islander, 2% Other, 2% Black/African- American, 12% $100k+, 37% <$50k, 31% White, 38%

Hispanic/Latino, 46% $50k~99k, 33%

Profile Index Male 152 Female 40 Players of this sport are relatively more Ages 6~8 110 likely to be: Ages 9~11 76 • Male Ages 12~14 131 • Ages 12 to 14 Ages 15~17 85 • White White 120 • More affluent Hispanic/Latino 94 Black/African-American 98

Asian/Pacific Islander 27 How to read this table: <$50K 92 • An index of 110 means players of this sport are $50k~99k 92 10% MORE likely to fall into that group $100k+ 116 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

VOLLEYBALL (COURT)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 10.3% 6.7% 13.4% 5.5% 11.7% 15.4% 10.1% National Participation Rate (%) 5.2% 2.3% 8.4% 1.4% 4.8% 9.2% 5.4% Average Play Frequency (per year) 32.0 18.3 38.3 26.2 33.3 31.8 35.0

Type of Volleyball (court) Played Where Volleyball (court) is Played Among LA County Youth Among LA County Youth Other, 1% Other, 1% Private non-profit , 12% Public facility Organized Casual/Pick- (outside of (park, pool, up, 21% Private/Commercial field, court), school), facility, 10% 23% 19% College/University, 4%

Organized (school), School, 55% 54%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 10.6% 6.2% 7.8% 12.1% 22.8% 10.3% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 42,256 19,265 38,206 21,292 32,278 155,685 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: VOLLEYBALL (COURT)

Gender Age

6~8, 17% 15~17, 24% Male, 32% 9~11, 28% 12~14, 31% Female, 68%

Ethnicity Income

Asian/Pacific Islander, 5% Other, 2%

<$50k, 18% Black/African-American, 12%

White, 45% $100k+, 46%

Hispanic/Latino, 35% $50k~99k, 36%

Profile Index Male 59 Female 148 Players of this sport are relatively more

Ages 6~8 60 likely to be: Ages 9~11 110 • Female Ages 12~14 141 • Ages 12 to 14 Ages 15~17 100 • White White 141 Hispanic/Latino 72 • More affluent

Black/African-American 100 Asian/Pacific Islander 87

<$50K 54 How to read this table: $50k~99k 103 • An index of 110 means players of this sport are $100k+ 144 10% MORE likely to fall into that group • An index of 90 means players of this sport are 10% LESS likely to fall into that group

VOLLEYBALL (SAND/BEACH)

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 4.5% 4.6% 4.6% 3.5% 4.1% 5.9% 5.7% National Participation Rate (%) 1.3% 1.3% 1.4% 0.3% 0.5% 1.8% 2.8% Average Play Frequency (per year) 19.7 6.9 32.1 9.6 13.8 31.7 21.7

Type of Volleyball (sand/beach) Played Where Volleyball (sand/beach) is

Among LA County Youth Played Among LA County Youth Private non-profit , 2% Other, 1% Other, 1% Private/Commercial Organized facility, 12% (outside of

school), College/University, Public 25% Casual/Pick-up, 12% facility 50% (park, pool, field, court), Organized 60% (school), School, 12% 24%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 3.2% 3.5% 1.7% 6.7% 16.7% 4.5% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 12,706 10,900 8,357 11,747 23,598 67,958 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: VOLLEYBALL (SAND/BEACH) Gender Age

6~8, 24% Female, 50% 15~17, 28% Male, 50% 9~11, 22%

12~14, 26%

Ethnicity Income

Asian/Pacific Islander, 4% Other, 2%

Black/African-American, 9% <$50k, 11%

$100k+, 44% White, 51%

Hispanic/Latino, 33% $50k~99k, 46%

Profile Index Male 92 Female 109 Players of this sport are relatively more

Ages 6~8 83 likely to be: Ages 9~11 86 • Female Ages 12~14 119 • Ages 12 to 14 Ages 15~17 117 • White

White 160 • More affluent Hispanic/Latino 69

Black/African-American 76 Asian/Pacific Islander 68 <$50K 33 How to read this table:

$50k~99k 130 • An index of 110 means players of this sport are $100k+ 137 10% MORE likely to fall into that group • An index of 90 means players of this sport are

10% LESS likely to fall into that group

SWIMMING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 27.1% 27.4% 25.9% 30.4% 32.1% 25.4% 17.1% National Participation Rate (%)* 12.9% 12.5% 13.4% 11.3% 14.1% 12.4% 13.7% Average Play Frequency (per year) 43.7 35.2 52.2 44.5 35.8 44.2 56.9

Type of Swimming Among LA County Where Swimming is Among LA County Youth Youth Other, 7% Other, 3% Private non- Public

profit , 16% facility (park, pool, Organized Casual/Pick- field, court), (outside of up, 39% 33% school), Private/Commercial 37% facility, 21% Organized (school), School, 21% 19% College/University, 3%

*These national numbers represent “swimming on a team” and “swimming for fitness” as categorized on Physical Activity Council participation data. For this study, we just asked “swimming”, so this also include recreational swimmers. Therefore, direct comparisons are slightly misleading.

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 23.8% 27.0% 24.8% 34.2% 34.3% 27.1% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 94,854 83,397 122,178 59,910 48,552 411,453 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: SWIMMING

Gender Age

15~17, 15%

Male Female, 50% , 50% 6~8, 35% 12~14, 20%

9~11, 30%

Ethnicity Income Asian/Pacific Islander, 6% Other, 2%

Black/African-American, 13% <$50k, 24% White, 39% $100k+, 41%

Hispanic/Latino, 40% $50k~99k, 36%

Profile Index

Male 93 Players of this sport are relatively more Female 108 likely to be: Ages 6~8 124 • Female Ages 9~11 115 • Ages 6 to 8 Ages 12~14 90 • White Ages 15~17 64 White 121 • More affluent Hispanic/Latino 83 Black/African-American 106

Asian/Pacific Islander 100 How to read this table:

<$50K 71 • An index of 110 means players of this sport are 10% MORE likely to fall into that group $50k~99k 102 $100k+ 128 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

WATER POLO

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 2.9% 4.0% 1.8% 2.1% 2.9% 2.3% 4.7% Average Play Frequency (per year) 15.8 18.6 10.1 7.3 11.6 10.2 26.8

Type of Water Polo Played Among LA Where Water Polo is Played Among LA County Youth County Youth Private/Commercial … Other, 2% Other, 7% Private non-profit , 4% Casual/Pick-up, Organized College/University, Public facility (outside of 20% 8% (park, pool, school), field, court), 21% 34%

Organized School, (school), 49% 52%

*Water Polo is not included in the Physical Activity Council’s national study.

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 1.4% 2.3% 2.2% 5.5% 7.5% 2.9% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 5,614 7,098 10,745 9,691 10,578 44,481 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: WATER POLO Gender Age

Female, 33% 6~8, 22%

15~17, 36%

9~11, 24%

Male, 67% 12~14, 18%

Ethnicity Income

Asian/Pacific Islander, 0% Other, 2% Black/African-American, 9%

<$50k, 20%

$100k+, 50% White, 50% Hispanic/Latino, 39% $50k~99k, 30%

Profile Index

Male 124 Female 72 Players of this sport are relatively more likely to be: Ages 6~8 78 Ages 9~11 94 • Male Ages 12~14 81 • Ages 15 to 17

Ages 15~17 150 • White White 157 • More affluent Hispanic/Latino 81 Black/African-American 72 Asian/Pacific Islander 0 <$50K 61 How to read this table: • An index of 110 means players of this sport are $50k~99k 85 $100k+ 158 10% MORE likely to fall into that group • An index of 90 means players of this sport are 10% LESS likely to fall into that group

WRESTLING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 3.2% 4.8% 1.8% 1.4% 2.9% 2.7% 7.0% National Participation Rate (%) 1.5% 2.3% 0.5% 0.8% 1.4% 1.9% 2.5% Average Play Frequency (per year) 35.7 45.1 10.7 4.6 49.6 13.3 46.5

Type of Wrestling Played Among LA Where Wrestling is Played Among LA

County Youth County Youth Organized Other, 8% Public (outside of facility school), Other, (park, 3% 16% pool, field, Casual/Pick- Private non- court), up, 36% profit , 14% 19%

Organized Private/Commercial (school), facility, 3% School, 53% College/University, 47% 2%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 2.9% 3.2% 2.1% 4.7% 5.8% 3.2% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 11,524 9,886 10,347 8,223 8,137 48,188 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: WRESTLING Gender Age

6~8, 14% Female, 27%

9~11, 22% 15~17, 48%

Male,… 12~14, 17%

Ethnicity Income Asian/Pacific Islander, 0% Other, 2% Black/African-American, <$50k, 10% 7%

White, 41% $50k~99k, 34%

Hispanic/Latino, 51% $100k+, 55%

Profile Index Male 135 Players of this sport are relatively more

Female 59 likely to be:

Ages 6~8 48 • Male Ages 9~11 85 • Ages 12~14 76 Ages 15 to 17 • White Ages 15~17 201 White 129 • More affluent Hispanic/Latino 105 Black/African-American 53 Asian/Pacific Islander 0 How to read this table: <$50K 31 • An index of 110 means players of this sport are $50k~99k 97 10% MORE likely to fall into that group

$100k+ 175 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

SURFING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 3.9% 5.0% 3.0% 2.2% 4.0% 5.1% 5.3% National Participation Rate (%) 1.4% 1.5% 1.2% 0.7% 1.2% 1.9% 1.7% Average Play Frequency (per year) 18.2 17.5 19.4 10.1 11.3 33.5 15.9 **Type & Location of Participation was not asked due to nature of sport Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 4.9% 2.9% 2.7% 5.1% 5.1% 3.9% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 19,503 8,872 13,133 8,957 7,188 59,309 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population PROFILE Gender Age Ethnicity Income Asian/Pacific Islander, 2% Other, 7% <$50k, 3% 6~8, 18%Black/African -American, 3% Female, 38% 15~17, 30% $50k~99k, 9~11, 25% Hispanic/Latino, 22% 40% Male, 62% White, 66% $100k+, 57% 12~14, 26%

Profile Index Male 114 Players of this sport are relatively more Female 83 likely to be: Ages 6~8 63 • Male Ages 9~11 98 • Ages 15 to 17 Ages 12~14 119 Ages 15~17 128 • White White 206 • More affluent Hispanic/Latino 45 Black/African-American 27

Asian/Pacific Islander 35 How to read this table: <$50K 10 • An index of 110 means players of this sport are $50k~99k 112 10% MORE likely to fall into that group $100k+ 180 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

SKATEBOARDING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 8.8% 13.8% 3.8% 6.6% 8.6% 8.8% 12.0% National Participation Rate (%) 6.9% 10.3% 3.0% 4.6% 6.7% 7.3% 5.8% Average Play Frequency (per year) 90.2 95.2 72.5 74.2 88.6 93.9 102.1 **Type & Location of Participation was not asked due to nature of sport Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 7.2% 9.9% 9.1% 8.6% 10.5% 8.8% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 28,663 30,418 44,573 15,124 14,918 133,444 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population PROFILE Income Gender Age Ethnicity Asian/Pacific Islander, Other, 3% 3% Female, 22% <$50k, 26% 6~8, 25% Black/African- White, 28% 15~17, 31% American, 15% $100k+, 42%

9~11, 24% 12~14, 21% Hispanic/Latino, $50k~99k, 32% Male, 78% 52%

Profile Index

Male 145 Players of this sport are relatively more Female 48 likely to be: Ages 6~8 87 • Male Ages 9~11 93 • Ages 15 to 17 Ages 12~14 93 Ages 15~17 129 • Black/African-American

White 86 • More affluent Hispanic/Latino 107

Black/African-American 120 Asian/Pacific Islander 48 How to read this table: <$50K 79 • An index of 110 means players of this sport are $50k~99k 90 10% MORE likely to fall into that group • $100k+ 133 An index of 90 means players of this sport are 10% LESS likely to fall into that group

SNOWBOARDING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 3.3% 3.8% 2.7% 1.4% 2.1% 6.6% 4.1% National Participation Rate (%) 4.1% 5.8% 2.8% 1.6% 3.7% 5.0% 5.8% Average Play Frequency (per year) 15.7 20.2 9.8 7.8 7.7 22.9 13.0 **Type & Location of Participation was not asked due to nature of sport Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 3.4% 4.3% 1.7% 5.1% 3.1% 3.3% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 13,593 13,181 8,357 8,957 4,340 49,424 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population PROFILE Gender Age Ethnicity Income Other, 10% <$50k, 1% Asian/Pacific 6~8, 14% Islander, 8% Female, 43% 15~17, 28% 9~11, 16% Black/African- $50k~99k, 30% White, 48% Male, 57% American, 4% Hispanic/Latino, 12~14, 42% 30% $100k+, 69%

Profile Index Male 106 Players of this sport are relatively more Female 93 likely to be: Ages 6~8 49 • Male Ages 9~11 63 • Ages 12 to 14

Ages 12~14 191 • White Ages 15~17 116 • White 150 More affluent Hispanic/Latino 62 Black/African-American 34 Asian/Pacific Islander 128 How to read this table: <$50K 4 • An index of 110 means players of this sport are $50k~99k 86 10% MORE likely to fall into that group • An index of 90 means players of this sport are $100k+ 216 10% LESS likely to fall into that group

TENNIS

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 10.6% 8.9% 12.3% 10.5% 11.0% 13.0% 8.2% National Participation Rate (%) 8.2% 8.7% 8.1% 5.2% 8.1% 8.5% 10.7% Average Play Frequency (per year) 34.4 32.8 35.4 31.2 22.0 47.9 40.4

Type of Tennis Played Among LA Where Tennis is Played Among LA County Youth County Youth Private non-profit , 10%

Organized Public facility Private/Commercial (outside of (park, pool, facility, 17% school), Casual/Pick- field, court), 30% up, 42% 32%

Organized College/University, (school), 10%

29% School, 31%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 6.6% 9.5% 7.1% 14.2% 31.3% 10.6% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 26,299 29,404 35,022 24,816 44,213 160,627 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: TENNIS

Gender Age

15~17, 19% Male, 43% 6~8, 31% Female, 57% 12~14, 25%

9~11, 26%

Ethnicity Income Asian/Pacific Islander, 9% Other, 3% <$50k, Black/African- 12% American, 5% White, 43%

$50k~99k, 33% $100k+, 56%

Hispanic/Latino, 41%

Profile Index Male 79 Female 125 Players of this sport are relatively more likely to be: Ages 6~8 109 Ages 9~11 99 • Female Ages 12~14 112 • Ages 12 to 14 Ages 15~17 79 • Asian/Pacific Islander White 134 • More affluent Hispanic/Latino 84 Black/African-American 41 Asian/Pacific Islander 147 How to read this table: <$50K 35 • An index of 110 means players of this sport are $50k~99k 94 10% MORE likely to fall into that group $100k+ 175 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

TRACK & FIELD

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 9.5% 10.6% 7.5% 4.2% 9.1% 14.0% 11.7% National Participation Rate (%) 4.5% 5.0% 3.9% 1.7% 3.0% 6.5% 7.6% Average Play Frequency (per year) 35.2 31.0 40.2 16.7 30.2 44.5 40.0

Type of Track & Field Played Among LA Where Track & Field is Played Among County Youth LA County Youth Other, 2% Organized Other, 1% Private non-profit , 0% (outside of Public facility (park, Private/Commercial … pool, field, court), school), 13% Casual/Pick- up, 17% 13% College/University, 9%

Organized (school), School, 69% 69%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 8.6% 13.0% 8.7% 6.7% 10.9% 9.5% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 34,277 40,051 42,583 11,747 15,461 144,565 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: TRACK & FIELD Gender Age

6~8, 15%

Female, 45% 15~17, 28% Male, 55% 9~11, 25%

12~14, 32%

Ethnicity Income Asian/Pacific Islander, 7% Other, 3%

White, 28% $100k+, 37% Black/African- <$50k, 31% American, 15%

Hispanic/Latino, 47% $50k~99k, 33%

Profile Index Male 103 Players of this sport are relatively more

Female 97 likely to be: Ages 6~8 53 • Male

Ages 9~11 98 Ages 12~14 142 • Ages 12 to 14 Ages 15~17 120 • Black/African-American • More affluent White 88 Hispanic/Latino 97 Black/African-American 123 Asian/Pacific Islander 117 How to read this table: <$50K 93 • An index of 110 means players of this sport are $50k~99k 93 10% MORE likely to fall into that group $100k+ 116 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

RUNNING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 16.5% 16.9% 15.3% 13.6% 18.1% 15.4% 18.3% National Participation Rate (%) 20.2% 20.2% 20.2% 14.7% 16.2% 22.5% 27.7% Average Play Frequency (per year) 53.9 44.2 64.4 39.0 40.2 72.5 68.9

Type of Running Played Among LA Where Running is Played Among LA County Youth County Youth Organized Other, 2% Private non-profit , 5% Other, 6% (outside of Private/Commercial facility, school), 9% 4% Public facility

College/University, (park, pool, field, court), 5% Casual/Pick- 34% up, 42%

Organized (school), 47% School, 46%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 11.7% 21.1% 16.5% 17.7% 18.2% 16.5% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 46,688 65,146 81,187 30,983 25,768 249,590 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: RUNNING Gender Age

15~17, 26% 6~8, 27% Female, 49% Male, 51%

12~14, 20% 9~11, 27%

Ethnicity Income Other, 2% Asian/Pacific Islander, 9%

$100k+, 34% Black/African-American, 13% White, 36% <$50k, 37%

Hispanic/Latino, $50k~99k, 29% 40%

Profile Index Male 95 Female 106 Players of this sport are relatively more likely to be: Ages 6~8 94 Ages 9~11 106 • Female Ages 12~14 92 • Ages 15 to 17 Ages 15~17 108 • Asian/Pacific Islander White 112 • Parent income below $50k Hispanic/Latino 83 Black/African-American 102 Asian/Pacific Islander 152 How to read this table: <$50K 112 • An index of 110 means players of this sport are $50k~99k 82 10% MORE likely to fall into that group $100k+ 108 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

CYCLING

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 8.2% 10.2% 6.0% 6.8% 9.6% 10.1% 6.4% National Participation Rate (%)* 25.5% 29.0% 21.7% 25.0% 30.3% 26.1% 18.8% Average Play Frequency (per year) 58.6 51.6 69.1 77.0 64.6 50.7 31.2

Type of Cycling Played Among LA Where Cycling is Played Among LA County Youth County Youth Other, 7% Other, 18% Organized (outside of Public school), Private non-profit , 12% facility 22% (park, pool, field, Casual/Pick-up, Private/Commercial court), Organized 60% facility, 5% 58% (school), College/University, 4% 12% School, 5%

*National participation measures road, mountain, and BMX biking.

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 5.7% 4.6% 7.4% 15.3% 16.3% 8.2% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 22,753 14,195 36,614 26,872 23,056 124,795 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: CYCLING Gender Age

15~17, 18% Female, 39% 6~8, 27%

Male, 61% 12~14, 26%

9~11, 30%

Ethnicity Income Asian/Pacific Islander, 6% Other, 4%

Black/African-American, <$50k, 21% 9% $100k+, 42%

Hispanic/Latino, White, 57% 25% $50k~99k, 37%

Profile Index Male 113 Female 85 Players of this sport are relatively more Ages 6~8 94 likely to be: Ages 9~11 115 • Male Ages 12~14 119 • Ages 12 to 14

Ages 15~17 74 • White White 178 • More affluent Hispanic/Latino 51 Black/African-American 70 Asian/Pacific Islander 98 <$50K 63 How to read this table:

$50k~99k 105 • An index of 110 means players of this sport are $100k+ 133 10% MORE likely to fall into that group • An index of 90 means players of this sport are 10% LESS likely to fall into that group

RUGBY

Ages Ages Ages Ages Total Male Female 6~8 9~11 12~14 15~17 LA Participation Rate (%) 0.9% 1.2% 0.8% 0.5% 0.2% 1.7% 1.8% National Participation Rate (%) 0.6% 0.8% 0.4% 0.5% 0.5% 0.7% 0.6% Average Play Frequency (per year) 9.0 6.4 12.5 5.3 8.0 4.7 15.3

Type of Rugby Played Among LA County Where Rugby is Played Among LA

Youth County Youth Private Private/Commercial Other, 6% non-profit facility, 10% , 0% Organized Casual/Pic (outside of k-up, 21% school), Public facility 20% (park, pool, field, College/University, court), 43% 32%

Organized (school), School, 54% 15%

Projected Number of Players (by North South East West Metro Total Region) Participation Rate (%) 0.0% 0.8% 0.6% 1.9% 3.7% 0.9% x Age 6-17 Population 398,601 308,547 492,268 175,242 141,409 1,516,067 = Projected Players* 0 2,535 2,786 3,377 5,289 13,592 *Rounding may cause differences in projected players when comparing aggregated region totals to total participation rate and 6-17 population

Sport Profile: RUGBY

Gender Age

6~8, 17% Female, 41% 9~11, 4% 15~17, 42% Male, 59%

12~14, 37%

Ethnicity Income Asian/Pacific Islander, 0% Other, 5% Black/African-American, 3% <$50k, 4%

$100k+, 37% Hispanic/Latino, 28% White, 64% $50k~99k, 59%

Profile Index Male 109 Players of this sport are relatively more

Female 90 likely to be:

Ages 6~8 60 • Male

Ages 9~11 17 • Ages 15 to 17 Ages 12~14 166 • Ages 15~17 176 White

White 199 • Parent with income between $50k Hispanic/Latino 57 and $99k Black/African-American 28 Asian/Pacific Islander 0 How to read this table:

<$50K 13 • An index of 110 means players of this sport are $50k~99k 167 10% MORE likely to fall into that group $100k+ 116 • An index of 90 means players of this sport are 10% LESS likely to fall into that group

Media

Frequency of Social Media Usage Among LA County Youth 100% 4% 4% 5% 7% 7% 90% 22% 33% 80% 40% 41% 70% 46% 52% 60% 26% Don't know/Not sure 50% Never 20% 21% Occasionally 40% 59% 22% 18% 30% Regularly 48% 20% 37% 32% 10% 25% 24% 4% 0% 4% Youtube Facebook Instagram Snapchat Twitter Other

Frequency of Website/Publication Usage Among LA County Youth

Regularly Occasionally Never Don't know/Not sure

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

ESPN (website/magazine) 29% 21% 45% 6% FoxSports.com 20% 25% 49% 5% Pro league website 18% 24% 49% 9% Sports Illustrated (website/magazine) 17% 23% 53% 7% General news publications 17% 22% 52% 10% Individual athlete website 15% 24% 51% 11% Association website/magazine 14% 22% 54% 10% NBCSports.com 14% 25% 53% 9% Other 2%2 % 60% 36%

P.E./Physical Activity Classes LA County Youth P.E. Enrollment Status (Age & Gender) 100% 3% 2% 5% 7% 3% 1% 2% 8% 7% 90% 11% 11% 11% 15% 15% 80% 70% Not sure 60% No 50% 93% Yes 85% 86% 89% 40% 84% 78% 83% 30% 20% 10% 0% All youth Male Female 6~8 9~11 12~14 15~17

LA County Youth P.E. Enrollment Status (Race/Ethnicity) Yes No Not sure 0% 20% 40% 60% 80% 100%

White 82% 15% 2%

Hispanic/Latino 89% 7%4 %

Black/African-American 94% 6%

Asian/Pacific Islander 76% 18% 6%

Other 79% 21%

LA County Youth P.E. Enrollement Status (Household Income) 100% 8% 2% 1% 8% 11% 14% Not sure 50% 85% 87% 85% No Yes 0% <$50k $50~99k $100k+

LA County Youth P.E. Enrollment Status (Region) 100% 2% 81% 7% 2% 8% 15% 11% 13%

50% 83% 91% 82% 85% 90%

0% North South East West Metro

Frequency of P.E. Class Among LA County Youth (those enrolled) Once a week More than once a week 100%

80% 54% 69% 66% 68% 60% 73% 80% 77%

40%

20% 46% 31% 34% 32% 27% 20% 23% 0% All youth Male Female 6~8 9~11 12~14 15~17

LA County Frequency of P.E. Class by Race/Ethnicity (those enrolled) Once a week More than once a week 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

White 39% 61%

Hispanic/Latino 26% 74%

Black/African-American 29% 71%

Asian/Pacific Islander 26% 74%

Other 5% 95%

Frequency of P.E. Class by Household Income Once a week More than once a week 100%

80% 68% 67% 60% 73%

40%

20% 27% 32% 33% 0% <$50k $50~99k $100k+

Frequency of P.E. Class by Region (those enrolled) Once a week More than once a week 100%

80% 44% 62% 70% 73% 60% 80%

40% 56% 20% 38% 30% 27% 20% 0% North South East West Metro

Special Needs Children

"Is your child considered a special needs student?" Yes No 100%

80%

60% 90% 88% 93% 94% 88% 91% 89% 40%

20% 10% 12% 12% 9% 11% 0% 7% 6% All youth Male Female 6~8 9~11 12~14 15~17

"Is your child considered a special needs student?" (by Race/Ethnicity) Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

White 16% 85% Hispanic/Latino 6% 94% Black/African-American 2% 98% Asian/Pacific Islander 4% 97% Other 0% 100%

"Is your child considered a special needs student?" (by Household Income) Yes No 100%

91% 94% 86%

0% 10% 6% 14% <$50k $50~99k $100k+

Type of Disability/Disabilities Among LA County Youth (those with disabilities) Physical Intellectual/emotional Both

100% 3% 90% 27% 24% 27% 25% 34% 80% 36% 50% 70% 60% 44% 50% 42% 45% 50% 39% 40% 33% 30% 61% 20% 31% 32% 27% 28% 25% 10% 17% 0% All youth Male Female 6~8 9~11 12~14 15~17

Type of Disability/Disabilities Among LA County Youth (those with disabilities) by Region Physical Intellectual/emotional Both 100% 16% 10% 80% 33% 40%

70% 60% 57% 11% 66% 14% 40% 56% 46% 20% 33% 20% 18% 10% 0% North South East West Metro

Household Adults: Physical Fitness Status

How often do the adults in the house participate in physical activity/sports? Regularly Occasionally Never 100% 0% 1% 7% 7% 10% 10% 8% 10% 14% 11% 11% 15% 90% 25% 80% 36% 47% 30% 43% 40% 39% 70% 40% 41% 45% 39% 50% 40% 60% 40% 50% 40% 30% 60% 53% 57% 53% 53% 56% 50% 46% 47% 20% 45% 45% 39% 34% 10% 0% Total Male Female White Hispanic Black Asian Other North South East West Metro

• Households with adults either occasionally participating or not participating at all in physical activities were more likely to have children that did not play a sport in the past year.

Youth Profile

Gender Age

6~8, 29% 15~17, 24% Female, 46% Male, 54% 12~14, 22%9~11, 26%

Average Age: 11 years’ old

Race/Ethnicity Region Asian/Pacific Other, 1% Islander, 6% Metro, 11%

Black/African-American, 12% White, 32% West, 13% North, 26%

South, 20% Hispanic, 49% East, 31%

Household Income

$100k+, 32% <$50k, 33%

$50-99k, 35%

Age (by Gender) Male Female 100%

48% 43% 52% 42%

50%

52% 57% 48% 58%

0% 6~8 9~11 12~14 15~17

Household Income (by Gender) Male Female 100%

80% 46% 43% 47% 60%

40% 54% 57% 53% 20%

0% <$50k $50~99k $100k+

Respondent (Adult) Profile

Parent (Respondent) Age Gender 65+, 0% 55~64, 3% 24 or under, 7%

45~54, 18%

25~34, Female, 55% Male, 45% 35%

35~44, 37%

Race/Ethnicity

Asian/Pacific Islander, 6% Other, 1%

Black/African-American, 12% White, 32%

Hispanic, 49%

Education Level of Parent Income 0% 5% 10% 15% 20% 25% 0% 5% 10%15% 20% 25% 30% 35% Less than $25,000 9% Bachelor's degree 30% $25,000~$34,999 Some college, no degree 24% 10% Post-Graduate degree $35,000~$49,999 14% (MA,MS,MBA,MD,JD,PhD) 17%

High school graduate 14% $50,000~$74,999 18% Associate degree - $75,000~$99,999 occupational/vocational … 8% 59% of households 18% Associate degree - academic represented $100,000~$149,999 program 4% contained at least 21% one parent Some high school 3% attaining a $150,000~$199,999 6% Average household minimum of an Grade school or less income: $83,702 0% associate’s degree. $200,000 or more 4%

Parent (Respondent) Income by Region

100% 27% 24% 80% 32% 38% 56% 60% 33% $100k+ 42% 26% $50-99k 40% 41% 37% <$50k 42% 44% 20% 32% 21% 0% 7% North South East West Metro

Average Income Per Region:

• North: $77,887.76

• South: $81,564.17

• East: $72,144.07

• West: $102,789.26

• Metro: $111,620.37

Using Sports Marketing Surveys Data:

Disclaimer: While proper due care and diligence has been taken in the preparation of this document, Sports Marketing Surveys cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage caused as a result of using information or recommendations contained within this

document.

About Sports Marketing Surveys: Since 1985, Sports Marketing Surveys had led the way in being the informed, experienced and uniquely positioned source to assist with any custom research projects. We understand the pressures and constraints being put on your budgets and we can design a methodology that gets you the answers you need, at a cost that your budgets can live with. Whether it’s a dealer study to get some feedback from your retail partners or an internet based consumer study to measure the strength of your brand among the changing American consumer, Sports Marketing Surveys conducts quantitative and qualitative marketing research and information for many of the leading manufacturers and organizations throughout the industry.

6650 West Indiantown Road, Suite 220 Jupiter, FL 33458 p: 561.427.0647 f: 561.427.0678 e: [email protected] www.sportsmarketingsurveysusa.com

About LA84 Foundation: As a legacy of the 1984 Olympic Games, the LA84 Foundation continues to be a nationally recognized leader in support of youth sport programs and elevating the importance of sports in positive youth development. LA84 seeks to provide an opportunity for every child to participate in sports and experience the wide range of positive outcomes associated with youth sport participation. Since its launch in 1985, LA84 has invested millions in the communities that supported the Games, reaching more than 3 million youth throughout Southern California, from Santa Barbara to San Diego County. The LA84 Foundation continues to promote the spirit of the 1984 Olympic Games by convening and engaging local, national and international audiences about the role of sport in society, and the impact of the Olympic Games on host cities, especially as we look ahead to the 2024 Games. LA84’s headquarters is located in the historic Britt House near downtown Los Angeles, where it houses meeting facilities and the world’s premier sports library. For more information, please visit www.la84.org.