A Rhetorical Analysis of Storytelling on NARAL Pro-Choice America's
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“Stories for Reproductive Freedom”: A Rhetorical Analysis of Storytelling on NARAL Pro-Choice America’s Website Anna Maltbie | Miami University, Ohio In the debate on abortion access in the United States of America, the pro-life movement tends to dominate strong appeals to emotion while the pro-choice movement relies more heavily on facts and appeals to logic. This division of the rhetorical landscape ignores key present-day pro-choice advocacy efforts involving appeals to pathos. I consider how storytelling is used in the pro-choice movement to share the perspectives of people who have been impacted by abortion access, dispel myths surrounding abortion, and give con- crete examples of the who, why, and how of abortion. In my article, I examine thirty-three stories from the National Abortion Rights Action League (NARAL) Pro-Choice America’s “Stories for Reproductive Freedom” webpage. I argue that the various strategies for wom- en to share their personal experiences present in the stories I analyze demonstrate how the pro-choice movement claims a voice in the rhetorics of emotion surrounding abortion that has been dominated by the pro-life movement for decades. As the legal battle for abortion access still rages today, it is vital for pro-choice advocates to understand how and why storytelling is an important tool in the continuous fight for access to abortion. Introduction their bodies and futures. The pro-choice move- ment has been politically active over the last The topic of abortion is polarizing in the decade due to the passing of extreme abor- United States of America, with many people tion restrictions (Pickert 1). To explore how taking a stance on one of the extremes, either storytelling has been used to combat the re- for access to abortion (pro-choice) or against surgence of anti-abortion laws in this recent access to abortion (pro-life). When there are time period, I analyze 33 personal accounts such strong opinions tied to both sides of a about abortion access from National Abortion debate, more than just logic and facts are in- Rights Action League (NARAL) Pro-Choice volved in the decision-making process. It is America’s “Stories for Reproductive Freedom” important to consider how Americans discuss webpage, a potentially valuable dataset that and form their beliefs about abortion because has not yet undergone close analysis by rhet- this affects how they vote for laws that dictate oricians. Before I begin my analysis, I explore the rights of women to make decisions about pro-life versus pro-choice rhetoric as well as the Maltbie | 27 historical and present importance of NARAL In response to severely limited access to in pro-choice activism in the United States. I abortion pre-Roe v. Wade, nonprofit organiza- also address how feminist digital activism and tions such as NARAL formed to consolidate digital storytelling underlie the personal narra- the voices of pro-choice activists into a driving tives I analyze in this article. force for lobbying efforts and political change The pro-life and pro-choice movements are (Pickert 5; Staggenborg 16). NARAL engag- opposing sides to the same issue. According- es in political action and advocacy efforts to ly, the movements take contrasting approaches oppose restrictions on abortion and expand in their rhetoric. While the pro-life movement access to abortion. Today, NARAL must con- includes logos in its rhetoric, there is often a tend with keeping abortion legal as many states strong appeal to pathos aimed at eliciting an have limited access by cutting funding and emotional response against abortion through shutting down abortion clinics. In particular, inflammatory language. This type of rhetoric Alabama enacted the Human Life Protection is demonstrated in the 2004 Unborn Victims Act in May 2019 to impose a near-total ban of Violence Act, which was lobbied for by the on abortion in the state. Although a legal chal- National Right to Life Committee, one of the lenge has delayed the bill’s implementation, it largest American pro-life organizations. The is clear that the pro-choice/pro-life debate is law aims “to protect unborn children from still raging today and advocacy efforts from or- assault and murder” (United States, Con- ganizations such as NARAL are vital for con- gress). Although the law makes an exception tinued access to abortion in the United States. for women who consent to an abortion, this act was notable as it grants legal representa- Feminist Activity and Digital tion to unborn children at any stage of devel- Storytelling in the Pro- opment. This is an antithetical concept to the Choice Movement pro-choice rhetoric that usually uses technical terminology according to the stage of pregnan- Feminist activism lies at the root of the pro- cy (such as embryo for the first eight weeks) to choice movement, which is intrinsically tied to avoid problematic associations of unborn ba- women’s rights about their bodies and health. bies as living humans deserving of legal pro- The pro-choice and feminist movements were tection. Contrary to pro-life arguments, the close allies pre-Roe v. Wade. The National pro-choice movement tends more towards rea- Organization for Women (NOW) lent support son and fact-based discourse as the movement’s to NARAL’s “Children by Choice” demon- goals are focused on lobbying for abortion ac- stration on Mother’s Day in 1969, their first cess laws rather than changing people’s opin- national action (Staggenborg 51). In recent ions. However, I believe there is the potential years, feminist efforts have utilized digital for the pro-choice movement to likewise in- platforms for their movements. An example of clude appeals to pathos and shift the rhetorics this is hashtag activism, which uses hashtags of emotion around abortion. on Twitter to connect activists online and has 28 | Young Scholars in Writing catalyzed movements such as #YouKnowMe conversations about women’s issues such as and #ShoutYourAbortion that allow women to sexual assault and abortion around the varied, share their abortion stories (Guerra; Ortega). actual impact on real people (Guerra; Ortega). In a study of feminist hashtag movements Other forms of digital storytelling in addi- in which people share their sexual assault ex- tion to hashtag activism are used in the pro- periences via Twitter, Heather Lang explores choice movement. In Digital Storytelling: Cap- how, “though each of these hashtags developed turing Lives, Creating Community, Joe Lambert in its own rhetorical ecology, they are united defines stories as “what we do as humans to by an overarching exigence: #YesAllWom- make sense of the world. We are perpetual sto- en, #WhyIStayed, #SayHerName, #Been- rytellers, reviewing events in the form of re- RapedNeverReported, #MeToo, and others lived scenes, nuggets of context and character, respond to public misunderstanding, disbelief, actions that lead to realizations” (5). Stories or complacency surrounding violence against are a medium for people to connect with one women” (10). another on a personal level, and these connec- Lang argues there is an inherent danger tions facilitate understanding and empathy to- in using digital platforms that separate phys- wards the unknown. Storytelling is especially ical bodies from issues that pertain closely to important in the case of advocacy for abortion, the body such as sexual assault and, I would a topic in which misinformation and inflam- add, abortion. In particular, Lang recognizes matory rhetoric are widespread. For many, that as information about sexual assault rap- abortion is a theoretical concept, and infor- idly disseminates, people may fail to recognize mation on abortion is typically only available it as “a lived reality, or as a preventable social to those who seek it. Stories from people who problem,” making it vital for people to share have been personally impacted by abortion their experiences to ground these facts in re- can help humanize the topic and share per- ality (10). I argue that there is a similar con- spectives that would otherwise not enter the cern with abortion. While presenting factual, conversation about abortion access. For exam- biological arguments about abortion appeals ple, in an analysis on ethos in the pro-choice to logos, this strategy risks creating a single, movement, rhetorician Timothy Ballingall sterile narrative that removes the subjective ex- discusses Wendy Davis’s 2014 memoir Forget- perience of individuals impacted by abortion ting to Be Afraid as a precedent of “maternal access. As Shari Stenberg explores in her analy- abortion narratives,” stories in which women sis of shame in relation to sexual assault in the depict their abortion experience through the #NotOkay movement, social media provides lens of a grieving mother who chose to have an a platform for women to engage in conversa- abortion (106). Such stories provide insight to tions on a public forum and discuss the com- those who have never needed to consider the plex social nuances of these issues (Stenberg). topic themselves and may help to challenge In these movements, storytelling reorients the established stigmas surrounding women who Maltbie | 29 get abortions, such as being “selfish” or “bad My Methodology: mothers” for choosing to abort their unborn Categorizing Stories for baby. Personal accounts and stories can serve Reproductive Freedom broader activism goals by dispelling myths surrounding abortion and giving concrete ex- The 33 stories in my dataset are from NARAL amples of the who, why, and how of abortion: members and are about how their access or who is getting an abortion, why they make this lack of access to abortion has impacted their choice, and what steps they need to take to get lives. They are approximately one to eight an abortion. paragraphs each. Identifying information is The stories in my dataset are a form of largely limited to first name, last initial, and digital abortion advocacy storytelling.