The Royal Service

Total Page:16

File Type:pdf, Size:1020Kb

The Royal Service THE ROYAL SERVICE BEAUTYTEMPLE.CO.UK CONTENTS 4-5 WELCOME TO BEAUTY TEMPLE 6-7 OUR LEADING BRANDS SERVICES 9-13 CHAMPAGNE NAIL BAR 16 THE ROYAL SERVICE 17 LUXURY MASSAGE & FACIAL TREATMENTS 34 ROYAL EXPRESS 35-36 LASH & BROW TREATMENTS NEW! 37 PIT STOP TREATMENTS 41-44 ROYAL GATHERINGS TREATMENT INDIVIDUAL TREATMENTS 14 MANICURES BUNDLES 15 PEDICURES SAVE ON TREATMENTS 18-20 MASSAGES & WRAPS EACH TIME YOU VISIT US 21-24 FACIALS 25-27 HAIR REMOVAL BOOK A COURSE OF 27 TANNING 5 TREATMENTS* AND 28-29 MUMS TO BE RECEIVE A 20% DISCOUNT! 30-31 FIT FOR A KING (FOR MEN) These treatments stay on your account for 2 32-33 MAKEUP BAR years so you can use them as and when you 33 BRIDAL MAKEUP need them! THESE TREATMENTS 38-40 AESTHETIC TREATMENTS You will also receive a free drinks voucher CAN BE TAKEN AT 45 HOLISTIC TREATMENTS when you purchase your course so you can BOTH SALONS - BEAUTY TEMPLE have a drink on the house too! Choose from CITY AND BEAUTY DON’T MISS a delicious cocktail or a hot drink. TEMPLE MAPPERLEY. * Must be paid in one block booking 46-47 ROYAL MEMBERSHIPS 48-49 POP UP PARTY 50-51 INTRODUCING MAPPERLEY IT’S ALL IN WELCOME THE DETAILS The Royal Service is all about making you feel special, adding TO BEAUTY a personal touch and creating the most relaxing, luxurious atmosphere for your treatments. TEMPLE Choose your pillow from our Pillow Menu, enjoy a Royal foot ritual in addition to your SETTING A NEW STANDARD treatment, choose your own music and unwind on our luxury heated treatment beds. The Here at Beauty Temple we believe you deserve to be Royal Service is topped off with a pampered in true luxury, and our royal-themed Salon tipple at our champagne bar and will make sure it is an experience you won’t forget. sets a new standard in luxury. Relax in sumptuous surroundings, enjoy treatments using only the highest quality products available and feel majestic as we take care to ensure your time with us is fit for a monarch! Opulence is about the details and we’ve got it covered; from luxury brands THE to the latest heated beds, our professional team are here to make you feel royally pampered! ROYAL SERVICE FIND US ONLINE True luxury in stylish surroundings BEAUTYTEMPLE.CO.UK @BEAUTYTEMPLENG1 LIKE US ON FACEBOOK 4 5 OUR LEADING BRANDS WORKING WITH THE LVL DELILAH CND SHELLAC BEST QUALITY PRODUCTS LVL stands for length- Introducing Delilah - A Get a superior service volume-lift, and the idea is beautiful British collection with the 14+ day nail colour simple: a therapist uses a of luxurious cosmetics that system. The CND brand We believe only the highest quality products will setting serum to straighten are simple to wear and system works together do for our clients; after all, an artist is only as good like no other to deliver your natural lashes at the easy to love. WE ARE two weeks of high- as their tools! To ensure we offer the best possible root (making them look Delilah has been created PROUD TO performance wear with service, we have worked hard to source products curled up), and then your as a capsule collection CONTINUE OUR no nail damage. using the highest quality ingredients that have lashes are tinted, creating of carefully formulated RELATIONSHIP the appearance of mascara. proven results. Blend these with our team’s expert cosmetics which offers WITH THE BEST women a touch of knowledge and effective techniques, our clients can BRANDS IN THE understated luxury they look forward to a truly luxurious experience that BUSINESS can enjoy every day. stays with you long after you leave the salon. ELEMIS ST TROPEZ THE SHAVE HD BROWS LAVA SHELLS LYCON WAX Award-winning luxury British St Tropez delivers a DOCTOR A unique treatment for Made with 100% authentic No ‘ouch’ required, Lycon beautiful, natural, even tan spa and skincare brand. ShaveDoctor is educating creating perfectly well- Tiger Striped Clam shells, waxing is a hygienic waxing every time and is the first Successfully combining the new generation of men groomed, high definition each shell is hand-selected system which offers a 50% choice for professionals and natural active ingredients on how to shave properly eyebrows. HD Brows in the Philippine Islands reduction in sensation beginners the world over. with cutting-edge and the existing generation stylists assess face shape for its unique size, shape, (virtually pain free) technology has enabled on how to shave without and colouring before and structural integrity. compared to other waxes. ELEMIS to bring to discomfort. creating a bespoke brow, The shells are personally It is the strongest wax market some of the most tailored exclusively to you. matched by size, sanded available, offering maximum influential anti-ageing and polished to reveal adhesion to the hair and products and professional their natural lustre, then not your skin – reducing the spa therapies the beauty bonded together to form ‘ouch’ to your wax. industry has ever seen. a beautiful implement for massage therapy. 6 7 CHAMPAGNE NAIL BAR SIT BACK & LET US TREAT YOU LIKE ROYALTY Our fabulous Champagne Nail Bar is GROUP BOOKINGS the perfect spot for a girly catch up GATHER THE GIRLS & LET Whether it’s a Royal Gathering for a and offers a full range of the best gels, US PAMPER YOUR NAILS special occasion or simply a fabulous acrylics and polishes available. Spoil WHILST YOU CHAT OVER place in which to get ready for a big yourself with one of our tasty treats, A CHAMPAGNE COCKTAIL night out, our Champagne Nail Bar is a homemade cake and a signature perfect for groups of all sizes to relax, herbal tea or our barista can serve you have fun and spend some quality time Enjoy our signature Royal For a finishing touch, a delicious coffee while you relax and together. We’ll make sure the drinks Manicure or Pedicure our Swarovski crystals watch the world go by. are flowing so you can really let your and treat yourself to offer an extra sparkle of hair down and enjoy yourself! Ask us a glass of champagne glamour, or our talented how we can make your party personal, during your treatment! nail artists can carefully from cheeky little add ons to themed Upgrade your treatment create a unique look, cocktails; it will be an event to with one of our beautiful from pretty hand remember! Add Ons, from Paraffin painted flowers to Wax to our beautiful the latest styles. CELEBRATIONS, Glitter Ball treatment HEN PARTIES leaving your skin with a OR JUST TO shimmery, flawless glow. GET THE GIRLS TOGETHER, BOOK YOUR PARTY WITH US TODAY We use only the world’s leading brands 8 9 CHAMPAGNE NAIL BAR CHAMPAGNE NAIL BAR MANICURES PEDICURES ROYAL MANICURE £30 / 40 MINUTES ROYAL PEDICURE £35 / 40 MINUTES Specially designed to leave your hands feeling truly pampered, finished with a royal touch! A wonderfully relaxing treatment to get your feet in Royal condition! Includes: Nail and cuticle grooming, hand and arm massage, finished with the perfect polish. Includes: A Royal foot cleansing ritual, hard skin removal, foot scrub, nail grooming, cuticle treatment and a royal foot massage, finished off with the perfect polish. SHELLAC ROYAL GEL MANICURE £35 / 55 MINUTES SHELLAC ROYAL GEL PEDICURE £40 / 55 MINUTES Ideal for those who are requiring a longer lasting manicure. Includes: nail and cuticle grooming, gel polish of your choice then finished with a relaxing hand and arm massage. Includes: nail and cuticle grooming, gel polish of your choice then finished with a foot Lasts up to 2 weeks. scrub and massage. Ideal for those who are requiring a longer lasting pedicure, shielding FREE SOAK OFF IF NAILS ARE REDONE ON THE SAME DAY! the natural nail from breakage. ADD NAIL ART FOR £3 PER NAIL ROYAL ART MANICURE £45 / 70 MINUTES ON THE MOVE PEDICURE £20 / 25 MINUTES A fabulous gel manicure for a striking beautiful look. Our nail artists will discuss the design and colours with you, to create a bespoke nail service that suits your personality. Express nail maintenance for busy feet! Includes: hard skin removal, cuticle and nail Includes: Nail and cuticle grooming, hand massage, perfect polish and a bespoke nail design. grooming, soothing foot massage. (Please note this does not include paint). UP TO 4 NAILS OF NAIL ART. EXTRAS £3 PER NAIL FIT FOR A PRINCESS PEDICURE £20 / 25 MINUTES PIT STOP MANICURE £20 / 25 MINUTES A perfect pedicure tailored for younger skin finished with a fun polish (for under 16s) Express nail maintenance! Includes: nail & cuticle grooming and a relaxing hand massage. Includes: nail grooming, finished off with polish. Finished off with a refreshing mocktail and (Please note this does not include paint). delicious cupcake. FIT FOR A PRINCESS MANICURE £20 / 25 MINUTES FIT FOR A KING PEDICURE £30 / 25 MINUTES A manicure tailored for younger skin finished with a pretty polish (for under 16s) Leave your toes feeling relaxed and refreshed. Includes: a royal foot cleansing ritual, Includes: nail grooming, finished off with polish. Finished off with a refreshing mocktail and hard skin removal, foot scrub, nail grooming, cuticle treatment and a royal foot massage. delicious cupcake. ROYAL ART PEDICURE £50 / 70 MINUTES FIT FOR A KING MANICURE £28 / 25 MINUTES A beautiful gel pedicure for a striking look. Our nail artists will discuss with you the design and A relaxing manicure for the well-groomed man. colours to create a bespoke nail service. Includes: a royal foot cleansing ritual, nail grooming, Includes: nail & cuticle grooming and a relaxing hand massage.
Recommended publications
  • Category Outlook: Male Beauty Market Growing in China
    August 27, 2018 Category Outlook: China’s male grooming market is performing well and is projected to continue to grow quickly. Urban Chinese men, particularly Male Beauty Market millennials, are increasingly image-conscious, and they spend more Growing in China time and money on grooming than do male consumers in other demographics. We think that many grooming and beauty brands will further target Chinese male consumers to drive revenue growth in the coming years. 1) Euromonitor International estimates that male grooming category sales in China will post strong year-over-year growth of 6.8% in 2018 and reach ¥14,220 million ($2,084 million). 2) Urban Chinese men spend more time grooming themselves for different occasions than do those living in other areas, and millennial men, in particular, are showing a willingness to invest in beauty products: urban male millennials in China spent an average of ¥194 ($28) per month on beauty products over the past year, according to Prosper Insights & Analytics. 3) Grooming and beauty brands have been developing different marketing campaigns to target the specific needs of male Deborah Weinswig consumers in China. For example, L’Occitane has hired Asian CEO and Founder Coresight Research pop idol Luhan as its brand ambassador. [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Deborah Weinswig, CEO and Founder, Coresight Research 1 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2018 Coresight Research. All rights reserved. August 27, 2018 Strong Retail Performance in the Chinese Male Grooming Market China’s overall beauty market continues to grow apace and male demand for beauty and grooming products continues to accelerate in the country.
    [Show full text]
  • Open Popa Xydemor Malecosmetics.Pdf
    THE PENNSYLVANIA STATE UNIVERSITY SCHREYER HONORS COLLEGE DEPARTMENT OF FINANCE FEASIBILITY ASSESSMENT FOR A MALE COSMETICS COMPANY XYDEMOR POPA SPRING 2017 A thesis submitted in partial fulfillment of the requirements for a baccalaureate degree in Finance with honors in Finance Reviewed and approved* by the following: Brian Davis Clinical Associate Professor of Finance Thesis Supervisor and Honors Adviser Orie Barron Professor of Accounting, Director of Smeal College Schreyer Honors Program Faculty Reader * Signatures are on file in the Schreyer Honors College. i ABSTRACT FEASIBILITY ASSESSMENT FOR A MALE COSMETICS COMPANY The cosmetic industry, dominated almost exclusively by women, may be positioning itself for a massive transformation in customer demographics, expanding the profitability function to include a new variable: selling cosmetic products to men. This thesis examines the feasibility of creating a male cosmetic company. The objective of this report is to investigate solutions to the questions, “Could there truly be a market for male cosmetics, and if so, how do you promote cosmetic adoption across genders?” Beginning with a literature review examining the history of cosmetics through time, the changing social dynamics and drivers supporting the cosmetic industry’s expansion, and the existence of male cosmetic trends internationally, the groundwork is laid in support of validating the author’s predictions on shifting market trends. What follows is a feasibility assessment, presented in the format of a business plan, dissecting various cosmetic industries, potential markets, customer analyses, sales strategies, and financial planning. Included within the financial planning segment are a startup cost projection, a three- year profit and loss pro forma, a Net Present Value (NPV) calculation, and a break-even analysis.
    [Show full text]
  • Trends and Innovations in Male Grooming
    Trends and Innovations in Male Grooming Jamie Mills Associate Analyst, Datamonitor Consumer Marketing Trends April 2015 Agenda About Datamonitor Consumer Today’s male consumer: What do men want? Top innovation trends in male grooming Summary 2 About Datamonitor Consumer 3 About Datamonitor Consumer Consumer Innovation Market Insight Tracking Assessment Real insight on Uncover new Identify new hot real consumers trends in products spots and packaging in the marketplace 4 Source: Datamonitor Consumer Datamonitor Consumer surveys consumers in 40 countries globally Sweden Russia Netherlands Poland Canada UK Germany France Turkey South China Korea United Spain States Italy UAE Japan Thailand Morocco Mexico Egypt Vietnam Saudi Ghana Arabia Malaysia Philippines Colombia Nigeria Brazil Singapore Indonesia India Pakistan Australia Angola Bangladesh Chile Sri Lanka South Argentina Africa New Zealand 5 Today’s male consumer: What do men want? 6 Shifting the dialogue from male hygiene to man maintenance Men who use the following products at least a few times a week, global Bath/ shower products/ soap Shampoo Deodorants Perfumes/ aftershave Depilatories/ shaving products Body skincare products Facial skincare products Conditioner Suncare products 7 Source: Datamonitor Consumer’s global survey 2014 Shifting the dialogue from male hygiene to man maintenance Men who use the following products at least a few times a week, global Bath/ shower products/ soap “Too many men are just Shampoo stealing their wives or Deodorants partners’ products and using whatever
    [Show full text]
  • MALE BEAUTY Protection, Are Emphasised
    BRIEFINGS TIMING IS EVERYTHING BRIEFING 1: MALE BEAUTY protection, are emphasised. Skincare for men has been on the up WHY ASIA IS Then men will rationalise for a while. Makeup is also starting to SO FAR AHEAD a way to use these products.’ gain some traction. Why now? In Asia, products that exclusively JX/SCX: ‘In Asia, male beauty has Boys to men LK: ‘Estée Lauder launched a men’s target men make up 10% of beauty been completely redefined, makeup range 20 years ago that sales. China’s market for men’s makeup thanks to the massive social it discontinued after a year. The is forecast to double in size by 2025 influences from K-pop and Is the male beauty industry finally all grown-up and ready to move beyond basic grooming? men’s makeup industry has and, in South Korea, 58% of men born Mandopop bands, as well never really taken off until now. after 2000 indulge in ‘lengthy’ beauty as the rise of the xiao xian rou It’s partly because we [now] lead treatments once a week, according to – that translates to “little fresh Ranges like Tony & lives that are largely on screen. a survey by GlobalData. Compare that meat”, which refers to a growing Munro’s three-step with 34% of South Korean men overall. set (below) and Whether it’s social media posts, group of androgynous young Shakeup’s tinted dating profiles or Zoom calls, When UK brand MMUK Man launched male celebrities and influencers products (overleaf) we all want to present ourselves a lipstick in 2019, it racked up $100,000 with boyish looks and flawless, provide makeup well online.
    [Show full text]
  • A Study of the European Cosmetics Industry (2007)
    A Study of the European Cosmetics Industry Final Report Prepared for: European Commission, Directorate General for Enterprise and Industry Prepared by: Global Insight, Inc. October 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions, Europe Global Insight, (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 [email protected] Antonia Prlic Principal 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7312 [email protected] Robert Hoffman Senior Consultant 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7311 [email protected] 2 Table of Contents INTRODUCTION AND STRUCTURE OF THE STUDY........................................... 1 I. BROAD MARKET STUDY - MACRO/MICROECONOMIC CHARACTERISTICS...................................................................................................... 2 SUMMARY........................................................................................................................ 2 I.1 - MARKET SIZES ......................................................................................................... 3 I.2 - PER CAPITA COSMETICS CONSUMPTION................................................................... 5 I.3 - MARKET SEGMENTS ................................................................................................. 7 I.4 - MAIN PRODUCT TRENDS .......................................................................................
    [Show full text]
  • The Growing Potential of the Men's Grooming Segment in Austria
    A Work Project presented as part of the requirements for the Awarding of a Master Degree in Management from the NOVA – School of Business and Economics The Growing Potential of the Men’s Grooming Segment in Austria Patrizia Seyler 24991 A Project carried out on the Master in Management Program, under the supervision of: Professor Luis Rodrigues 06/01/2017! ! Table of Content ! 1. Introduction ............................................................................................................................ 2! 2. Male Grooming Across Countries ......................................................................................... 3! 3. Male Grooming in Germany .................................................................................................. 6! 4.Male Grooming in Austria ..................................................................................................... 8! 5. Methodology ........................................................................................................................ 12! 5.1. Limitations .................................................................................................................... 12! 5.2. Quantitative Sample ...................................................................................................... 13! 5.3. Results ........................................................................................................................... 13! 6. Discussion of the Topic ......................................................................................................
    [Show full text]
  • A Study of Factors Affecting on Men's Skin Care Products Purchasing
    Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing, Particularly in Karlstad, Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 [email protected] www.kau.se A Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 1 of 77 ABSTRACT This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. It also endeavors to find out the reasonable impacts of perception on the relationship between variables and consumer behaviors. A questionnaire was developed and distributed to men who are in the age range between 15-45 years old and living in Karlstad, Sweden. The total sample consists of 94 respondents. Further, the returned questionnaires were analyzed by using factor analysis, correlation and path analysis in SPSS version 16.0.
    [Show full text]
  • Role of Pop Culture in Popularizing Gender-Bending Fashion and Ideals of Beauty and Makeup
    International Journal of Policy Sciences and Law (IJPSL) Volume 1, Issue 3 International Journal of Policy Sciences and Law Volume 1, Issue 3 Role of Pop Culture in Popularizing Gender-Bending Fashion and Ideals of Beauty and Makeup Jaanvi Jairath1 and Rhea Daima2 This Article is brought to you for “free” and “open access” by the International Journal of Policy Sciences and Law. For more, visit http://ijpsl.in/ To submit your manuscript, email it to us at [email protected] or click here . 1 B.A.Hons. Economics, Maitreyi College, University of Delhi, India 2 B.A.Hons. Economics, Maitreyi College, University of Delhi, India 1637 International Journal of Policy Sciences and Law (IJPSL) Volume 1, Issue 3 Abstract The concepts of ‘makeup’, fashion and outward beauty has, for generations, been linked to femininity, with an implication of vanity. With the start of the 21st century, there was an increased reach of newspapers and magazines and a wider reach of popular music, shows and movies, owing to the spread of the Internet and similar technology. These media outlets were the direct link between celebrities and inspirational icons who comprised pop culture, and their enthusiastic audiences. This led to a greater following of popular celebrity culture, thereby leading to fashion and makeup permeating the mainstream lives of the common persons. However, since these concepts [of makeup and fashion] were restrictively associated with women, men and those belonging to other genders were prejudiced against for their involvement in the ideals of makeup and fashion. Through this paper, the authors explore the impact that pop culture including social media has had in introducing the themes of beauty, makeup and fashion in the mainstream, understanding the same as explorations of gender and self-identity.
    [Show full text]
  • Skin Care Results Or Insta-Glam
    THE CINDERELLA EFFECT Beauty products that have ‘The Cinderella Effect’ deliver instant gratification, whether in the form of immediately visible skin care results or insta-glam. These products have a powerful transformative effect and obvious photogenic appeal, worthy of being captured on millennial livestreams and videos. However, like the fairy-tale name suggests, these fast-acting beauty boosts and visual effects only last a few hours. At the stroke of midnight, the results vanish. No matter! The products are fun to use and play with, they inspire self-expression, and offer irresistible sensorial experiences. HYPERACTIVE NATURALS Introducing the As consumers become ever-more skilled at reading ingredient labels, they are rejecting toxic ingredients and fillers, and gravitating towards clean, natural ingredients that offer super-concentrated doses of skin care benefits. These highly active formulations are packed with high-performing, active COSMOTRENDS naturals that deeply nourish the skin, repair its natural moisture, and boost skin’s renewal cycle. Waterless products, in particular, are more highly concentrated as they are not filled and diluted with water, which is inactive. Eliminating H2O also removes the need for preservatives and parabens report, curated by as bacteria breeds in water, so the formulas are also cleaner. BEAUTYSTREAMS, renowned global beauty INTIMATE CARE trend forecasting agency. Intimate care, up until now a largely untapped market, is emerging as a new category in beauty and wellness, with products designed for external and internal use, and incorporating luxurious formulas, sensorial experiences, and high-quality natural ingredients. Benefits include personal cleansing, The report showcases intimate skin care, maintaining a healthy pH level, and grooming regimens.
    [Show full text]
  • Men's Grooming Products: a Global Analysis
    Men’s Grooming Products: A Global Analysis November 2009 Packaged Facts 800.298.5294 t 11200 Rockville Pike 240.747.3095 f Rockville, Maryland 20852 www.packagedfacts.com This page intentionally left blank Company Background Packaged Facts is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions. Why Buy From Us? In-depth research…expert analysis. Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our clients. Our reports continue to provide a broad, top-level overview of a market and offer not only the raw data, but focus on interpretation of that data to make it more rel- evant and usable by our clients. The right information…at the right time. From identifying the effects of emerging markets across major industries, to covering the trends in niche markets, our reports are timely. Our editorial team tracks the trends that will shape these markets in the coming months, and years. Packaged Facts provides the expert analysis our clients have come to rely on to make the right strategic decisions, at the right time. Products you need…with flexibility in pricing and delivery you want. We offer a breadth of products that includes both in-depth Market Profiles with expan- sive coverage of a specific topic, and MarketLooks, which offer concise summaries of our popular full-length studies.
    [Show full text]
  • MALE GROOMING in Korea, the Global Market of Male Grooming Products Is Steadily Growing
    1 MALE GROOMING In Korea, the global market of Male Grooming products is steadily growing. Men are increasingly aware of their physical IN KOREA appearance and therefore are investing more time and money to look good. [ beauty ] Knowing the influence Korean beauty has over China in particular, but also all over the world, the understanding of these new trends can help brands anticipate the future of their market. From Hyunah Lee (Dynvibe’s Korean Insight analyst) 2 +36% growth in 2017 South Korea, the leading male grooming market in the Asian Pacific region, recorded a growth of 36% in sales of male beauty and grooming products in 2017. Also, the country is top ranked in men’s skincare annual spending with an average of US$45 per capita. It is expected to remain the largest market and reach US$14.4 billion by 2020 according to Euromonitor. Noticeably, women still influence male buying behavior and buying decision-making. In fact, 42% of men declare buying their beauty products with their wife or girlfriend (source: Opensurvey). Thus, men beauty products are also often offered as presents. 3 “Clear skin” and “Neat look” In South Korea, the male population is becoming more focused on improving their self-image. The male grooming trend seems to originate from an increasingly competitive job market when men have to stand out from the mass. Nowadays, for South Korean men aged between 20 and 39 years old, a successful man is illustrated with a stylish and well- groomed style. When it comes to beauty, the ideal appearance is summed up in two words: “Clear skin” and “Neat look”.
    [Show full text]
  • Grooming Men: Consumer Culture and the Constitution of Masculine Identities
    Grooming Men: Consumer Culture and the Constitution of Masculine Identities Mary Watkins PhD Thesis May 2017 The thesis is submitted in partial fulfilment of the requirements for the award of the degree of Doctor of Philosophy of the University of Portsmouth. Declaration Whilst registered as a candidate for the above degree, I have not been registered for any other research award. The results and conclusions embodied in this thesis are the work of the named candidate and have not been submitted for any other academic award. Word count: 75,511 Abstract Consumer culture expanded considerably throughout the twentieth-century. Consumer commodities, goods and services became ever more significant in the everyday lives of those living in the Western world. Consumer and marketing industries have invested considerable resources into sites of information that have cultivated a relationship between consumer commodities and identity with consumer brands and products positioned as signifiers of owners’ identities, used to reflect individuals’ tastes, preferences, sexual orientation, class, income, ethnicity and gender. Drawing on Zygmunt Bauman’s extensive body of work as a framework for analysis this thesis examines how a shift from a production- led to a consumer-driven culture has impacted on the identity of modern men, an identity that was until the late twentieth-century more closely associated with employment and production than consumption. By focusing on men’s relationship with and involvement in consumer markets, particularly the male grooming product market, this thesis makes an empirical contribution to the men and masculinity academic field, examining new ways of understanding male identity, masculinity and the male gender role.
    [Show full text]