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Men's Grooming Products: a Global Analysis

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Men's Grooming Products: a Global Analysis Men’s Grooming Products: A Global Analysis November 2009 Packaged Facts 800.298.5294 t 11200 Rockville Pike 240.747.3095 f Rockville, Maryland 20852 www.packagedfacts.com This page intentionally left blank Company Background Packaged Facts is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions. Why Buy From Us? In-depth research…expert analysis. Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our clients. Our reports continue to provide a broad, top-level overview of a market and offer not only the raw data, but focus on interpretation of that data to make it more rel- evant and usable by our clients. The right information…at the right time. From identifying the effects of emerging markets across major industries, to covering the trends in niche markets, our reports are timely. Our editorial team tracks the trends that will shape these markets in the coming months, and years. Packaged Facts provides the expert analysis our clients have come to rely on to make the right strategic decisions, at the right time. Products you need…with flexibility in pricing and delivery you want. We offer a breadth of products that includes both in-depth Market Profiles with expan- sive coverage of a specific topic, and MarketLooks, which offer concise summaries of our popular full-length studies. With Buy By The Slice, you save money by purchasing smaller section(s) of a report (when you don't need the entire report) which you can read immediately online. Instant Online Delivery is a unique online delivery method that enables you to purchase, read and use the research you need immediately. Personalized Client Support Packaged Facts is unrivaled in the level of client support that we provide to our clients. From assistance in identifying the most relevant research, to post-sale question and answer support, our goal is to develop long-term relationships that meet the ongoing needs of our clients. This page intentionally left blank MEN’S GROOMING PRODUCTS: A GLOBAL ANALYSIS NOVEMBER 2009 Men’s Grooming Products: A Global Analysis has been prepared by Packaged Facts. We serve consumer products companies and allied businesses in the United States and abroad with a complete line of research publications. Packaged Facts market intelligence reports are specifically designed to aid the action- oriented executive by providing a thorough presentation of essential data and concise analysis. Vice President of Publishing Don Montuori Publisher Don Montuori Author Timothy Dowd Research Director David Sprinkle Marketing Manager Jenn Tekin Communications Associate Daniel Granderson Publication Date November 2009 LA2293646 1-59814-297-6 All rights reserved. No part of this report may be reproduced without permission of the publisher. Copyright © 2009 Packaged Facts This page intentionally left blank Men’s Grooming Products Table of Contents Table of Contents Men's Grooming Products: A Global Analysis Chapter 1: Executive Summary.................................................. 1 Market Definition........................................................................................1 Men’s Grooming Sales Data Provided in Two Modes.............................1 Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009 ....................................................................................................1 Sales of Male-Specific Grooming Products at $19.7 Billion...................2 Men’s Grooming Demand Withstands Recession Fairly Well................2 Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)........ 3 Global Men’s Grooming Market to Boost to $84.9 Billion by 2014 ........3 Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions) ....................................... 4 Male-Specific Products to Climb to $28.0 Billion....................................4 Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)........................................................ 5 No Surprise – Shaving Items Dominate ...................................................5 Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)................................................................................................................. 6 U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men.................................................................................6 Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)........................................................... 7 Men Hold Up Over Half the Sky ................................................................7 Table 1-6: World Population, by Age and Gender, 2009............................................. 8 Billions of Men Striving to Be Middle-Class ............................................8 The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys......................................................................................................10 Convenience and Functionality .................................................................................. 10 Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand ..................... 11 Sex ................................................................................................................................. 11 Willingness to Spend on Branded Products ............................................................. 12 Universal Positionings................................................................................................. 12 Use of the Wife’s/Girlfriend’s Beauty Products ........................................................ 13 Natural/Organic/Green/Fair Trade Concerns............................................................. 13 Targeting Men of Developing Countries: The Plusses .........................14 Technology – Internet, Mobile, Tagging – Empowers Third World......................... 14 Machismo Eroded by Connectivity............................................................................. 15 November 2009 © Packaged Facts I Table of Contents Men’s Grooming Products Chapter 1: Executive Summary [cont.] Individuals and Families vs. Clans and Tribes ..........................................................15 Third World’s Doctors Drive Taxis in New York ........................................................16 Natural HBC Market Poised for International Expansion..................... 17 Key Mergers and Acquisitions............................................................... 18 P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World.................................................................................................... 19 China’s Men Are Largest of World’s Top 10 Grooming Markets......... 21 Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009 ..........................................................22 Chapter 2: The Worldwide Men’s Grooming Market ...............23 Highlights.......................................................................................................................23 Introduction ................................................................................25 Market Definition ..................................................................................... 25 Men’s Grooming Sales Data Provided in Two Modes.......................... 26 Glossary................................................................................................... 26 ASEAN............................................................................................................................26 Carbon Footprint...........................................................................................................27 Cosmeceutical...............................................................................................................27 Direct ..............................................................................................................................28 Fair Trade.......................................................................................................................28 Green..............................................................................................................................29 Grooming Products ......................................................................................................29 HBC ................................................................................................................................29 Market versus Category versus Segment ..................................................................29 Mass Retail Channel(s).................................................................................................29 NAFTA ............................................................................................................................30
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