Promo & Activation Lions Winners - Cannes Lions 2013 Cat. No Entry Title Advertiser Product Entrant Company Country Agency Prize No C01/145 02942 IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Grand Prix

A01/080 00636 THE ANT RALLY WORLDWIDE FUND FOR WWF BBDO GERMANY Düsseldorf GERMANY BBDO GERMANY Düsseldorf Gold Lion NATURE (WWF) A01/343 02776 TUNDRA SPACE TOYOTA TOYOTA TUNDRA SAATCHI & SAATCHI LA USA SAATCHI & SAATCHI LA Gold Lion SHUTTLE ENDEAVOUR CAMPAIGN A02/008 00152 MAKE THE URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg RUSSIA VOSKHOD Yekaterinburg Gold Lion POLITICIANS WORK

A02/164 02518 THE POWER OF THE ROYAL BOROUGH GREEN'S END, OGILVY GROUP UK London UNITED KINGDOM OGILVY GROUP UK London Gold Lion CUTE OF GREENWICH WOOLWICH

A02/166 02925 IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion

A03/002 00046 POTABLE WATER THE UNIVERSITY OF ADMISSIONS 2013 MAYO DRAFTFCB Lima PERU MAYO DRAFTFCB Lima Gold Lion GENERATOR ENGINEERING AND TECHNOLOGY A03/017 00329 BRIDGE OF LIFE SAMSUNG LIFE SAMSUNG LIFE CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul Gold Lion INSURANCE INSURANCE A13/063 00824 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE Gold Lion

A13/204 02931 CELEB GRAMMAR RED BALLOON ENGLISH SCHOOL FOR OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion COPS KIDS A13/205 02932 REAL BEAUTY UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion SKETCHES B03/007 00165 GIVING BIRTH LIVE PROCTER & GAMBLE PAMPERS DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI & Gold Lion SAATCHI Buenos Aires SAATCHI Buenos Aires B04/057 02282 ENTER THE GAME KONAMI VIDEOGAMES / HAVAS SPORTS & SPAIN HAVAS SPORTS & Gold Lion DURABLE GOODS ENTERTAINMENT Madrid ENTERTAINMENT Madrid B08/003 00155 MAKE THE URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg RUSSIA VOSKHOD Yekaterinburg Gold Lion POLITICIANS WORK

B11/091 02938 IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion

B11/092 02939 REAL BEAUTY UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion SKETCHES B14/020 00332 BRIDGE OF LIFE SAMSUNG LIFE SAMSUNG LIFE CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul Gold Lion INSURANCE INSURANCE B14/048 00828 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE Gold Lion

C01/053 01022 APOLLO CAMPAIGN AXE LYNX BBH London UNITED KINGDOM BBH London Gold Lion

A01/031 00225 COFFEE CART YWCA AUCKLAND CHARITY DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW Silver Lion Auckland ZEALAND Auckland A01/197 01497 DRIVING DOGS SPCA / MINI NEW PUBLIC AWARENESS DRAFTFCB NEW ZEALAND NEW ZEALAND DRAFTFCB NEW ZEALAND Silver Lion ZEALAND LIVE EVENT Auckland Auckland A01/200 01503 DOUBLE LOOP DARE MATTEL HOT WHEELS MISTRESS Venice USA MISTRESS Venice Silver Lion @ X GAMES

Page 1 of 5 Promo & Activation Lions Winners - Cannes Lions A02/0692013 01189 HOPE SOAP SAFETY LAB AND HOPE SOAP Y&R SOUTH AFRICA Cape Town SOUTH AFRICA Y&R SOUTH AFRICA Cape Silver Lion BLIKKIESDORP 4 HOPE Town

A02/078 01498 CALL GIRL PRIME TELEVISION TELEVISION DRAFTFCB NEW ZEALAND NEW ZEALAND DRAFTFCB NEW ZEALAND Silver Lion PROGRAMME / Auckland Auckland CHANNEL A04/017 00678 TOOLPOOL MALMÖ JÄRNHANDEL HARDWARE STORE THE FAN CLUB Malmo SWEDEN THE FAN CLUB Malmo Silver Lion A04/018 00721 7-ELECTION 7-ELEVEN COFFEE KETCHUM Dallas USA KETCHUM Dallas Silver Lion A04/048 01810 VODAFONE FAKKA VODAFONE EGYPT MICRO RECHARGE JWT CAIRO EGYPT JWT CAIRO Silver Lion CARDS A05/038 01014 APOLLO CAMPAIGN AXE LYNX BBH London UNITED KINGDOM BBH London Silver Lion

A05/049 01245 BUDWEISER RED LABATT BREWERIES OF BUDWEISER RED ANOMALY Toronto CANADA ANOMALY Toronto Silver Lion LIGHTS CANADA LIGHTS A06/024 01241 A SMALL MICROSOFT PORTUGAL WINDOWS 8 O ESCRITORIO Estoril PORTUGAL O ESCRITORIO Estoril Silver Lion DEMONSTRATION A06/060 02654 CUT TO BUILD THE JCC CO. OLFA CUTTER OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok Silver Lion

A07/006 00164 GIVING BIRTH LIVE PROCTER & GAMBLE PAMPERS DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI & Silver Lion SAATCHI Buenos Aires SAATCHI Buenos Aires A07/034 02052 DAYS OF HOPE DIAKONIE FRANKFURT DIAKONIE FRANKFURT SAATCHI & SAATCHI Berlin GERMANY SAATCHI & SAATCHI Berlin Silver Lion & PARTNERS, & PARTNERS, SAMUSOCIAL, SAMUSOCIAL, SPRAVEDLIVAYA SPRAVEDLIVAYA POMOSCH, SHELTER, POMOSCH, SHELTER, SOZIALWERKE SOZIALWERKE PFARRER SIEBER, PFARRER SIEBER, POLSKI CZERWONY POLSKI CZERWONY KRZYZ KRZYZ

A10/058 02104 THE CANDIDATE HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Silver Lion INTERNATIONAL A12/087 02697 MOBILIZING THE C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA TUNISIA MEMAC OGILVY LABEL Silver Lion 12TH MAN Tunis TUNISIA Tunis / OGILVYACTION TUNISIA Tunis A13/117 01618 OUR FOOD. YOUR McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA TRIBAL DDB TORONTO Silver Lion QUESTIONS A13/196 02482 THE SOCIETY OF GREY POUPON GREY POUPON CP+B Boulder USA CP+B Boulder Silver Lion GOOD TASTE B01/031 00722 7-ELECTION 7-ELEVEN COFFEE KETCHUM Dallas USA KETCHUM Dallas Silver Lion B01/051 01356 SWEAT AND WIN PEPSICO AMERICAS GATORADE JWT SAN JUAN PUERTO RICO JWT SAN JUAN Silver Lion BEVERAGES B02/012 00415 MAKE MUSIC IN THE DIAGEO RED STRIPE STINKDIGITAL London UNITED KINGDOM STINKDIGITAL London / KK Silver Lion CORNER SHOP OUTLET London / HIRSCH & MANN B03/050 01888 THE GLAD TENT CLOROX COMPANY GLAD FORCEFLEX ALMA DDB Miami USA ALMA DDB Miami Silver Lion B04/050 02081 THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP PEREIRA & O'DELL San USA PEREIRA & O'DELL San Silver Lion WITH INTEL INSIDE Francisco Francisco B05/035 01632 SHIP MY PANTS KMART STORE TO HOME DRAFTFCB Chicago USA DRAFTFCB Chicago Silver Lion B07/011 00504 OVERSTAY ART SERIES HOTELS HOTEL NAKED COMMUNICATIONS AUSTRALIA NAKED COMMUNICATIONS Silver Lion CHECKOUT ACCOMMODATION Cremorne Cremorne Page 2 of 5 Promo & Activation Lions Winners - Cannes Lions B09/0412013 02628 WHY WAIT UNTIL FUNERAL INSURANCE DELA BRAND OGILVY & MATHER THE NETHERLANDS OGILVY & MATHER Silver Lion IT'S TOO LATE? COMPANY DELA AMSTERDAM AMSTERDAM

B11/060 02105 THE CANDIDATE HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Silver Lion INTERNATIONAL B12/052 02633 DIGITAL PUBLIC VODAFONE ROMANIA MOBILE INTERNET McCANN ERICKSON Bucharest ROMANIA McCANN ERICKSON Silver Lion LIBRARY Bucharest B13/072 01499 DRIVING DOGS SPCA NEW ZEALAND PUBLIC AWARENESS / DRAFTFCB NEW ZEALAND NEW ZEALAND DRAFTFCB NEW ZEALAND Silver Lion PET ADOPTION Auckland Auckland B13/100 02053 DAYS OF HOPE DIAKONIE FRANKFURT DIAKONIE FRANKFURT SAATCHI & SAATCHI Berlin GERMANY SAATCHI & SAATCHI Berlin Silver Lion & PARTNERS, & PARTNERS, SAMUSOCIAL, SAMUSOCIAL, SPRAVEDLIVAYA SPRAVEDLIVAYA POMOSCH, SHELTER, POMOSCH, SHELTER, SOZIALWERKE SOZIALWERKE PFARRER SIEBER, PFARRER SIEBER, POLSKI CZERWONY POLSKI CZERWONY KRZYZ KRZYZ

B14/065 01194 HOPE SOAP SAFETY LAB AND HOPE SOAP Y&R SOUTH AFRICA Cape Town SOUTH AFRICA Y&R SOUTH AFRICA Cape Silver Lion BLIKKIESDORP 4 HOPE Town

B14/069 01332 UNIQUE BREEDS TERRITORIO DE TERRITORIO DE GARNIER/BBDO San José COSTA RICA GARNIER/BBDO San José Silver Lion ZAGUATES ZAGUATES ANIMAL SHELTER A01/173 01228 FASTLINE FASTWEB INTERNET - OPTICAL M&C SAATCHI Milan ITALY M&C SAATCHI Milan Bronze Lion FIBER A01/180 01299 8 MILLION VILLAGE VOICE VILLAGE VOICE LEO BURNETT NEW YORK USA LEO BURNETT NEW YORK Bronze Lion PROTAGONISTS NEWSPAPER NEWSPAPER A01/307 02264 RECALLING 1993 NEW MUSUEM “NYC 1993: DROGA5 New York USA DROGA5 New York Bronze Lion EXPERIMENTAL JET SET, TRASH AND NO STAR” EXHIBITION A02/145 02836 THE INTRUDER AMIS MEXICAN INSURANCE OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico Bronze Lion ASSOCIATION City

A03/104 02741 CATRACA DA BOA AMBEV ANTARCTICA ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo Bronze Lion A04/038 01917 THE HOT STAMP PRESSBYRÅN CONVENIENCE STORE ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm Bronze Lion CHAIN A06/018 00967 THE WORLD'S VITAL HEALTH FOODS VITAL: VIRAL BOOST DRAFTFCB CAPE TOWN SOUTH AFRICA DRAFTFCB CAPE TOWN Bronze Lion SMALLEST IDEA A06/040 01828 BOOKENDS KINOKUNIYA KINOKUNIYA JWT Dubai UNITED ARAB JWT Dubai Bronze Lion EMIRATES A07/031 01910 AIR FORCE FM DEFENCE FORCE AIR FORCE GEORGE PATTERSON Y&R AUSTRALIA GEORGE PATTERSON Y&R Bronze Lion RECRUITING Melbourne Melbourne A09/016 01015 CLICK FARM AXE LYNX BBH London UNITED KINGDOM BBH London Bronze Lion A09/028 01918 THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm Bronze Lion COMPANY A11/018 00448 GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne- Bronze Lion Billancourt A12/015 00566 EASY WAY EASY WAY LANGUAGE LANGUAGE CENTER LODUCCA São Paulo BRAZIL LODUCCA São Paulo Bronze Lion SUBTITLES CENTER

Page 3 of 5 Promo & Activation Lions Winners - Cannes Lions A12/0432013 01420 A BOY AND HIS IBM IBM RESEARCH OGILVY NEW YORK USA OGILVY NEW YORK Bronze Lion ATOM: THE WORLD'S SMALLEST MOVIE A12/110 02969 SONG FOR LIFE STUDIO BRUSSELS MUSIC FOR LIFE MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels Bronze Lion

A13/038 00485 FOLLOW2UNFOLLO PUERTO RICO CORRECTIONAL AND STARCOM MEDIAVEST GROUP PUERTO RICO STARCOM MEDIAVEST Bronze Lion W GOVERNMENT REHABILITATION San Juan GROUP San Juan DEPARTMENT

A13/055 00701 OREO DAILY TWIST MONDELEZ OREO DRAFTFCB New York USA DRAFTFCB New York Bronze Lion INTERNATIONAL A13/119 01630 SHIP MY PANTS KMART STORE TO HOME DRAFTFCB Chicago USA DRAFTFCB Chicago Bronze Lion A13/120 01637 #DAMMIPIÙVOCE - COORDOWN ONLUS WORLD DOWN SAATCHI & SAATCHI Milan ITALY SAATCHI & SAATCHI Milan Bronze Lion TURN UP MY VOICE SYNDROME DAY

A13/138 01987 NATALIA PROJECT CIVIL RIGHTS GLOBAL ASSAULT RBK COMMUNICATION SWEDEN RBK COMMUNICATION Bronze Lion DEFENDERS ALARM SYSTEM FOR Stockholm Stockholm HUMAN RIGHTS DEFENDERS AT RISK

A13/189 02384 SAME SEX GOOGLE/TOUS UNIS GOOGLE+ OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris Bronze Lion MARRIAGE POUR L'EGALITE B02/010 00397 AMSTEL TROPHY AMSTEL AMSTEL DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL Bronze Lion CAN AMSTERDAM B02/046 02754 LONG LIFE TO COMPAÑÍA INDUSTRIAL CERVEZA SALTA OGILVY & MATHER ARGENTINA ARGENTINA OGILVY & MATHER Bronze Lion RUGBY CERVECERA Buenos Aires ARGENTINA Buenos Aires

B03/081 02934 TWEET PEE HUGGIES BABY DIAPERS OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Bronze Lion

B04/006 00231 SECRET FISHING HUTCHWILCO SAFETY EQUIPMENT DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW Bronze Lion SPOTS Auckland ZEALAND Auckland B05/046 01904 McDONALD'S McDONALD'S AUSSIE TASTES MENU DDB Sydney AUSTRALIA DDB Sydney Bronze Lion BECOMES MACCA'S AUSTRAILA

B05/050 01921 THE HOT STAMP PRESSBYRÅN CONVENIENCE STORE ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm Bronze Lion CHAIN B05/058 02038 MARIONETTEBOT UNITED ARROWS UNITED ARROWS TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo Bronze Lion GREEN LABEL RELAXING B07/018 00825 GUILT TRIPS V/LINE V/LINE McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE Bronze Lion B08/022 01132 MELTDOWN GRUNER+JAHR AG & MELTDOWN / KOLLE REBBE Hamburg GERMANY KOLLE REBBE Hamburg Bronze Lion CO BOARDGAME B08/039 01976 SKY LIVESPOTS SKY SKY SERVICEPLAN Munich GERMANY SERVICEPLAN Munich Bronze Lion B08/055 02990 SOUND TYPEFACE CLUB NME BRASIL MAGAZINE / WEBSITE DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion

B09/026 01358 THE RACE OF A BANCO POPULAR DE BANK JWT SAN JUAN PUERTO RICO JWT SAN JUAN Bronze Lion COUNTRY PUERTO RICO B09/045 01029 THE GAP IN THE KBC BANK KBC TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels Bronze Lion MARKET ENTREPRENEURS B09/049 02435 IF YOU THINK ZURICH ZURICH DON Buenos Aires ARGENTINA DON Buenos Aires Bronze Lion ABOUT IT, YOU CHOOSE US Page 4 of 5 Promo & Activation Lions Winners - Cannes Lions B10/0192013 02661 CUT TO BUILD THE JCC CO. OLFA CUTTER OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok Bronze Lion

B13/076 01638 #DAMMIPIÙVOCE - COORDOWN ONLUS WORLD DOWN SAATCHI & SAATCHI Milan ITALY SAATCHI & SAATCHI Milan Bronze Lion TURN UP MY VOICE SYNDROME DAY

B13/108 02211 A LOJA VAZIA SHOPPING VILLALOBOS SHOPPING LODUCCA São Paulo BRAZIL LODUCCA São Paulo Bronze Lion VILLALOBOS B14/015 00282 THE DAILY ABUSE INNOCENCE IN DANGER NGO SERVICEPLAN Munich GERMANY SERVICEPLAN Munich Bronze Lion

B14/038 00670 DENGUE BOTTLE MAYNILAD WATER MAYNILAD Y&R PHILIPPINES Manila THE PHILIPPINES Y&R PHILIPPINES Manila Bronze Lion SERVICES B14/045 00766 NUTCASE'S NUTCASE DENMARK - NUTCASE BIKE OGILVY Copenhagen DENMARK OGILVY Copenhagen Bronze Lion OUTDOOR FITTING RITTER PLUS HELMETS ROOM B14/061 01149 TOGETHER FOR McDONALD'S ITALY PARMIGIANO TBWA\ITALIA Milan ITALY TBWA\ITALIA Milan Bronze Lion RECONSTRUCTION REGGIANO'S FACTORIES B14/104 01941 THIRD EYE STARHUB MOBILE MOBILE BRANDING DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Bronze Lion

C01/142 02531 TOXIC TOURS GREENPEACE MEXICO AWARENESS OF CIRCUS DF Mexico City MEXICO CIRCUS DF Mexico City Bronze Lion MEXICAN RIVERS POLLUTION Total Entries: 95

Page 5 of 5