Shortlist (Branded Content & Entertainment Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Media Agency Production Company No A01 (Fiction: TV & Broadcast) A01/004 00336 FATHER'S DAY PROSTATE CANCER UK PROSTATE COAST London UNITED KINGDOM COAST London MANNING GOTTLIEB CANCER UK OMD London

A03 (Fiction: Online) A03/005 00166 THE SOCIAL MUSIC LOGITECH: ULTIMATE EARS UE BOOM GREENLIGHT MEDIA AND MARKETING USA GREENLIGHT MEDIA AND MARKETING JASH Los Angeles EXPERIMENT Los Angeles, CA Los Angeles, CA A03/011 00269 THE ODYSSEY HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE WIEDEN+KENNEDY AMSTERDAM STARCOM MEDIAVEST MJZ LONDON London NETHERLANDS GROUP Amsterdam

A03/014 00276 ABSOLUT NEXTFRAME THE ABSOLUT COMPANY, ABSOLUT VODKA SID LEE THE SID LEE JIMMY LEE Amsterdam / FIELDTRIP PERNOD RICARD NETHERLANDS London A03/030 00695 FARMED AND CHIPOTLE MEXICAN GRILL FAST CASUAL PIRO New York USA PIRO New York / CHIPOTLE MEXICAN MEDIASTORM New DANGEROUS FICTION DINING GRILL New York York ENTRY A03/042 00640 THE POWER INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP PEREIRA & O'DELL San Francisco USA PEREIRA & O'DELL San Francisco FURLINED Los Angeles / TOOL OF WITH INTEL INSIDE NORTH AMERICA Santa Monica A03/058 00546 CORNETTO CUPIDITY UNILEVER CORNETTO MOFILM London UNITED KINGDOM MOFILM London / THEAUDIENCE London PHD London RSA FILMS London / KODE MEDIA London / THE HERD FILMS Vancouver A03/066 00950 THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL CREATIVE ARTISTS AGENCY Los USA CREATIVE ARTISTS AGENCY Los Angeles MOONBOT STUDIOS Shreveport DINING Angeles A03/067 01050 STREET TALES FIAT FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo

A03/072 00576 EAST LOS HIGH TV POPULATION MEDIA IMPROVING WISE ENTERTAINMENT Los Angeles USA THE ALCHEMISTS Los Angeles / HULU WISE ENTERTAINMENT Los Angeles SERIES CENTER SEXUAL HEALTH Santa Monica AMONG YOUNG LATINAS IN THE US

A04 (Non-Fiction: TV & Broadcast) A04/007 00013 DRIVING ON ICE BMW BMW/ AUTOMOTIVE UM New York USA UM New York STUN CREATIVE Los Angeles - VEHICLES

A04/008 00072 UN LUGAR LLAMADO SAN MIGUEL SAN MIGUEL WINK TTD Madrid SPAIN WINK TTD Madrid ANIMAL MEDIA Madrid MUNDO ESPECIAL A04/012 00419 GENERATION UNILEVER AXE APOLLO BBH London UNITED KINGDOM BBH London RADICAL MEDIA New York City, NY ASTRONAUT A04/014 00435 ONCE MORE, THE STORY VOLKSWAGEN CANADA AUTOMOTIVE RED URBAN Toronto CANADA RED URBAN Toronto UNTITLED FILMS Toronto / ROOSTER OF VIN 903847 POST PRODUCTION Toronto, oN / IMPRINT MUSIC Toronto A04/031 01081 FORD ON THE ROAD FORD FRANCE FORD ECOSPORT OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris MINDSHARE Paris FIGHTING FISH Clichy AGAIN

A05 (Non-Fiction: Film) A05/004 00311 FOR THE LOVE OF MUSIC NASHVILLE CONVENTION ENTERTAINMENT, VML Kansas City USA VML Kansas City MAKE New York / THE STATION MEDIA AND VISITORS TRAVEL AND New York / CONTACT COLOR AND CORPORATION TOURISM POST New York A05/006 00386 MOVIES THAT CHANGE CHANGE ONE LIFE ADOPTION Y&R Moscow RUSSIA Y&R Moscow ADSERVICE Moscow / ACTION FILM LIVES AWARENESS Moscow / CINELAB Moscow A05/009 01015 HOW TO RAISE AN PROCTER & GAMBLE CONSUMER WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland JOINT EDITORIAL Portland, OR OLYMPIAN PACKAGED GOODS

A05/012 01031 SAPEURS DOCUMENTARYDIAGEO GUINNESS AMV BBDO London UNITED KINGDOM AMV BBDO London CARAT London STILLKING FILMS Cape Town

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A05/013 01170 WHY BRING A CHILD INTO UNILEVER BRAND GLOBAL UNILEVER BRAND DAVID Buenos Aires ARGENTINA DAVID Buenos Aires PHD London / MOXIE PICTURES New York THIS WORLD? GLOBAL MINDSHARE WORLDWIDE London

A06 (Non-Fiction: Online) A06/004 00027 TELEKINETIC COFFEE SONY PICTURES CARRIE THINKMODO New York USA THINKMODO New York SHOP SURPRISE A06/005 00035 WESTJET CHRISTMAS WESTJET AIRLINES LTD AIRLINE WESTJET Calgary CANADA WESTJET Calgary MOSAIC Toronto STUDIO M Toronto,ON MIRACLE: REAL-TIME GIVING A06/007 00116 SOUND OF HONDA / HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN DENTSU Tokyo DENTSU CREATIVE X Tokyo AYRTON SENNA 1989 A06/011 00129 WE WERE THERE BNP PARIBAS BANK & SID LEE Paris FRANCE SID LEE Paris B-REEL Stockholm ASSURANCES A06/026 00283 FROM ONE SECOND TO AT&T AT&T BBDO NEW YORK USA BBDO NEW YORK SAVILLE PRODUCTIONS Los Angeles, THE NEXT CA A06/029 00398 SWEETIE TERRE DES HOMMES INTERNATIONAL LEMZ Amsterdam THE LEMZ Amsterdam TETTEROO MEDIA Amsterdam NETHERLANDS CHILDRENS' AID NETHERLANDS ORGANIZATION A06/059 00642 THE BORN FRIENDS SKYPE VOICE-OVER-IP PEREIRA & O'DELL San Francisco USA PEREIRA & O'DELL San Francisco STATION FILM New York City, NY / FAMILY PORTRAIT UNCORKED Portland / UMLAUT FILMS San Francisco A06/092 00564 WORLD'S TOUGHEST JOB AMERICAN GREETINGS GREETING CARDS MULLEN Boston USA MULLEN Boston CAVIAR Los Angeles / PS 260 New York / SOUNDTRACK Boston A06/099 00629 PROJECT DANIEL: 3D NOT IMPOSSIBLE, INTEL, 3D PRINTING THE EBELING GROUP New York USA THE EBELING GROUP New York / NOT PRINTING PROSTHETIC VENABLES BELL PROSTHETICS IMPOSSIBLE LABS Venice / VENABLES ARMS FOR CHILDREN OF BELL & PARTNERS San Francisco WAR-TORN SUDAN A06/113 01032 SAPEURS DOCUMENTARYDIAGEO GUINNESS AMV BBDO London UNITED KINGDOM AMV BBDO London CARAT London STILLKING FILMS Cape Town

A06/120 01104 WHAT WOULD YOU DO 20TH CENTURY FOX THE SECRET LIFE OGILVY & MATHER ARGENTINA Buenos ARGENTINA OGILVY & MATHER ARGENTINA Buenos CASEY NEISTAT New York WITH U$S 25.000? OF WALTER MITTY Aires Aires A06/124 01160 FACE TO FRIENDS NESTLÉ NESCAFÉ PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris ZENITHOPTIMEDIA PRODIGIOUS SAINT-DENIS Paris A06/137 01189 UNLOAD YOUR 401K STATES UNITED TO ANTI GUN GREY NEW YORK USA GREY NEW YORK RABBIT CONTENT New York / ROCK PREVENT GUN VIOLENCE VIOLENCE PAPER SCISSORS New York City, NY ORGANIZATION

A07 (Brand or Product Integration into an Existing Programme or Platform) A07/013 00333 WIPE OFF 5 TRANSPORT ACCIDENT SPEED GREY MELBOURNE AUSTRALIA GREY MELBOURNE MITCHELL & THE POUND Melbourne COMMISSION PARTNERS South Melbourne A07/024 00467 FIFA 14 MICROSOFT XBOX 360 Y&R COLOMBIA Bogotá COLOMBIA Y&R COLOMBIA Bogotá / WUNDERMAN A07/045 00931 COMEDIANS IN CARS HONDA ACURA STARCOM MEDIAVEST GROUP New USA COLOMBIA Bogotá STARCOM MEDIAVEST GETTING COFFEE York GROUP New York

A07/059 00808 THE KAN KHAJURA UNILEVER INDIA AN ON DEMAND LOWE AND PARTNERS WORLDWIDE INDIA LOWE AND PARTNERS WORLDWIDE PHD INDIA Mumbai STATION ENTERTAINMENT Mumbai Mumbai / OZONTEL Hyderabad CHANNEL ON A MOBILE PHONE. A07/061 00869 THE WORLD'S FIRST ALL- WARNER BROS. THE LEGO MOVIE PHD London UNITED KINGDOM PHD London / PHD ITN PRODUCTIONS London / THE LEGO AD BREAK DRUM London MOVING PICTURE COMPANY London / BRICKSPORTS Leeuwarden A07/063 00918 OSCARS SELFIE SAMSUNG SAMSUNG GALAXY 72ANDSUNNY Los Angeles, CA USA 72ANDSUNNY Los Angeles, CA / PMKBNC STARCOM MEDIAVEST BISCUIT FILMWORKS New York City, NY TELECOMMUNICATIONS NOTE 3 New York / EDELMAN DIGITAL New York GROUP New York / AERO FILM Los Angeles, CA AMERICA A07/067 01113 BALD CARTOONS GRAACC NGO OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo PARANOID BR São Paulo

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A08 (Use or Integration of User-Generated Content) A08/006 00126 #6SECONDSCIENCE FAIR GE TECHNOLOGY GENERAL ELECTRIC New York USA GENERAL ELECTRIC New York A08/013 00255 HOLLYWOOD & VINES AIRBNB TRAVEL & MULLEN Boston USA MULLEN Boston B-REEL Los Angeles / LOST PLANET Los HOSPITALITY Angeles, CA A08/041 00771 KOMBI LAST WISHES VOLKSWAGEN DO BRASIL VOLKSWAGEN BUS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo SPRAY FILMES São Paulo / INKUBA Sáo Paulo / B, A, START! São Paulo A08/054 01036 THE DISHOOM STORY DISHOOM BOMBAY CAFE, OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON PLATES SHOREDITCH BRANCH A08/055 01058 MAKE EVERY YARD NIKE NIKE CRICKET JWT INDIA Mumbai INDIA JWT INDIA Mumbai MINDSHARE Bangalore 1ST DECEMBER FILMS Bangalore COUNT A08/066 01168 CHRISTMAS IN A DAY FILM SAINSBURY'S SAINSBURY'S AMV BBDO London UNITED KINGDOM AMV BBDO London PHD London RSA FILMS London SUPERMARKETS A08/081 01014 WE WERE THERE BNP PARIBAS BANK & SID LEE Paris FRANCE SID LEE Paris B-REEL Stockholm ASSURANCES

A09 (Live Experience) A09/003 00022 RICE-CODE INAKADATE VILLAGE RICE-CODE HAKUHODO Tokyo JAPAN HAKUHODO Tokyo NIPPON MOVIE CO. Tokyo A09/005 00036 WESTJET CHRISTMAS WESTJET AIRLINES LTD AIRLINE WESTJET Calgary CANADA WESTJET Calgary MOSAIC Toronto STUDIO M Toronto,ON MIRACLE: REAL-TIME GIVING A09/016 00104 D ROSE JUMP STORE ADIDAS ADIDAS D ROSE 3.5 TBWA\LONDON UNITED KINGDOM TBWA\LONDON BASKETBALL SHOES A09/027 00171 SAPNA (DREAM) SMARTLIFE SMARTLIFE'S FP7/DXB Dubai UNITED ARAB FP7/DXB Dubai UM MENA Dubai MINT MENA Dubai / TETRA SAPNA FUND EMIRATES ADVERTISING Dubai A09/035 00056 FLASHBACK BERLIN TOURISMUS & THE VISITBERLIN BBDO GERMANY Berlin GERMANY BBDO GERMANY Berlin KONGRESS MUSEUM PASS A09/065 00438 SMOK-INK HUMANITAS CANCER ANTI-SMOKING TBWA\ITALIA Milan ITALY TBWA\ITALIA Milan FIRST FLOOR UNDER Milan CENTER A09/165 01028 THE HAIR FEST CASA DE LA AMISTAD HAIR DONATION OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City PLATAFORMA Mexico City A09/178 01105 AMIA BOOTH AMIA (ASOCIACIÓN MUTUAL AMIA (ASOCIACIÓN OGILVY & MATHER ARGENTINA Buenos ARGENTINA OGILVY & MATHER ARGENTINA Buenos WINONA Buenos Aires ISRAELITA ARGENTINA) MUTUAL ISRAELITA Aires Aires ARGENTINA)

A10 (Use or Integration of Music) A10/020 00309 BOB DYLAN LIKE A SONY MUSIC BOB DYLAN BOX INTERLUDE New York USA INTERLUDE New York WALTER PICTURES New York / PULSE ROLLING STONE SET RELEASE FILMS London A10/029 00666 HARDEN SOUL FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA BBDO NEW YORK INTEGRATED CAMPAIGN A10/048 00915 THE NEXT BIG THING IS SAMSUNG GALAXY 72ANDSUNNY Los Angeles, CA USA 72ANDSUNNY Los Angeles, CA / R/GA New STARCOM MEDIAVEST ANONYMOUS CONTENT Los Angeles, HERE WITH SAMSUNG + TELECOMMUNICATIONS York / EDELMAN New York GROUP Chicago CA JAY Z AMERICA A10/053 00988 MUSIC VIDEOS WITHOUT KISS TV MUSIC CHANNEL LOLA Madrid SPAIN LOLA Madrid MUSIC A10/069 00951 THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL CREATIVE ARTISTS AGENCY Los USA CREATIVE ARTISTS AGENCY Los Angeles MOONBOT STUDIOS Shreveport DINING Angeles A10/082 01148 I TOUCH MYSELF CANCER COUNCIL BREAST CANCER JWT Sydney AUSTRALIA JWT Sydney / SOAP CREATIVE Sydney COLLIDER Sydney / STUDIOS 301 Alexandria

A11 (Use or integration of Printed Content) A11/007 00349 IF ONLY FOR A SECOND MIMI FOUNDATION SUPPORT AND LEO BURNETT FRANCE Paris FRANCE LEO BURNETT FRANCE Paris PRODIGIOUS Paris WELLBEING CENTERS

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A11/011 00635 THE BARBECUE BIBLE TRAMONTINA BARBECUE JWT BRAZIL São Paulo BRAZIL JWT BRAZIL São Paulo SANTA TRANSMEDIA PRODUCTIONS PRODUCTS Porto Alegre / ANTFOOD Sao Paulo A11/016 00756 LEON 1914, THE BOOK MUSÉE DE LA GRANDE MUSÉE DE LA DDB PARIS FRANCE DDB PARIS GUERRE DU PAYS DE GRANDE GUERRE MEAUX DU PAYS DE MEAUX A11/030 01038 THE DISHOOM STORY DISHOOM BOMBAY CAFE, OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON PLATES SHOREDITCH BRANCH A11/035 01118 BALD CARTOONS GRAACC NGO OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo PARANOID BR São Paulo

A12 (Original Game or use of gaming) A12/008 00198 PRINGLES FLAVOR SLAM KELLOGG COMPANY PRINGLES THE INTEGER GROUP Lakewood USA THE INTEGER GROUP Lakewood / A12/025 00749 A TRIP OUT TO SEA GUY COTTEN MARINE SECURITY CLM BBDO Boulogne-Billancourt FRANCE CLMHIPCRICKET BBDO Boulogne-Billancourt Bellevue WANDA PRODUCTIONS Saint-Denis La GEAR - Plaine Cedex / GROUEK Paris LIFEJACKETS A12/035 00831 VIDEO GAME VETERANS IRAQ VETERANS AGAINST ONG THE CYRANOS McCANN SPAIN THE CYRANOS McCANN WORLDGROUP THE WAR (IVAW) WORLDGROUP EUROPE Barcelona EUROPE Barcelona A12/046 00952 THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL CREATIVE ARTISTS AGENCY Los USA CREATIVE ARTISTS AGENCY Los Angeles MOONBOT STUDIOS Shreveport DINING Angeles

A13 (Use or integration of digital or social media) A13/016 00108 WENDY'S PRETZEL WENDY'S QSR VML Kansas City USA KETCHUM Atlanta, GA STARCOM MEDIAVEST LIQUID 9 Kansas City BACON CHEESEBURGER GROUP New York LOVE SONGS A13/018 00130 WE WERE THERE BNP PARIBAS BANK & SID LEE Paris FRANCE SID LEE Paris B-REEL Stockholm ASSURANCES A13/020 00134 PROJECT DRIVE-IN AMERICAN HONDA MOTOR HONDA RPA Los Angeles, CA USA RPA Los Angeles, CA MEDIAVEST New York STOPP/LA Los Angeles, CA / BUTCHER CO. EDITORIAL Los Angeles A13/061 00310 BOB DYLAN LIKE A SONY MUSIC BOB DYLAN BOX INTERLUDE New York USA INTERLUDE New York WALTER PICTURES New York / PULSE ROLLING STONE SET RELEASE FILMS London A13/062 00314 FOR THE LOVE OF MUSIC NASHVILLE CONVENTION ENTERTAINMENT, VML Kansas City USA VML Kansas City MAKE New York / THE STATION MEDIA AND VISITORS TRAVEL AND New York / CONTACT COLOR AND CORPORATION TOURISM POST New York A13/083 00572 TAKE THE WHEEL MERCEDES-BENZ USA MERCEDES-BENZ RAZORFISH New York USA RAZORFISH New York CLA-CLASS A13/092 00747 A TRIP OUT TO SEA GUY COTTEN MARINE SECURITY CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt WANDA PRODUCTIONS Saint-Denis La GEAR - Plaine Cedex / GROUEK Paris LIFEJACKETS A13/113 00779 SPEAKING EXCHANGE CNA ENGLISH COURSE FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo HUNGRY MAN Rio de Janeiro / TIMBRE Sao Paulo A13/118 00832 HOMELESSFONTS ARRELS FUNDACIÓN ONG THE CYRANOS McCANN SPAIN THE CYRANOS McCANN WORLDGROUP WORLDGROUP EUROPE Barcelona EUROPE Barcelona A13/160 00947 #THEWORLDNEEDSMORE UNITED NATIONS, OFFICE WORLD LEO BURNETT NEW YORK USA LEO BURNETT NEW YORK STARCOM Los Angeles STINKDIGITAL New York / THE MILL FOR THE COORDINATION HUMANITARIAN London / THE MILL New York OF HUMANITARIAN AFFAIRS DAY

A13/161 00983 SAMSUNG MAESTROS SAMSUNG ELECTRONICS SAMSUNG LEO BURNETT Milan ITALY LEO BURNETT Milan MAGNOLIA Milan ACADEMY ITALY CONSUMER ELECTRONICS A13/168 01059 MAKE EVERY YARD NIKE NIKE CRICKET JWT INDIA Mumbai INDIA JWT INDIA Mumbai MINDSHARE Bangalore 1ST DECEMBER FILMS Bangalore COUNT A13/170 01086 REAL LIFE ALLIANZ INSURANCE OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris FIGHTING FISH Clichy PRODUCTS/SERVIC ES A13/176 01134 IBM FRACTAL FEST IBM TUMBLR OGILVY NEW YORK USA OGILVY NEW YORK EYEPATCH PRODUCTIONS New York A13/177 01143 TRAVEL YOUR TWEET EXPEDIA EXPEDIA OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON PHD London INTERESTING

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A13/193 01194 UNLOAD YOUR 401K STATES UNITED TO ANTI GUN GREY NEW YORK USA GREY NEW YORK RABBIT CONTENT New York / ROCK PREVENT GUN VIOLENCE VIOLENCE PAPER SCISSORS New York City, NY ORGANIZATION

A14 (Integrated Campaign) A14/011 00131 WE WERE THERE BNP PARIBAS BANK & SID LEE Paris FRANCE SID LEE Paris B-REEL Stockholm ASSURANCES A14/012 00135 PROJECT DRIVE-IN AMERICAN HONDA MOTOR HONDA RPA Los Angeles, CA USA RPA Los Angeles, CA MEDIAVEST New York STOPP/LA Los Angeles, CA / BUTCHER CO. EDITORIAL Los Angeles A14/074 00775 KOMBI LAST WISHES VOLKSWAGEN DO BRASIL VOLKSWAGEN BUS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo SPRAY FILMES São Paulo / INKUBA Sáo Paulo / B, A, START! São Paulo A14/099 00876 CLIMATE NAME CHANGE 350 ACTION ENVIRONMENTAL BARTON F. GRAF 9000 New York USA BARTON F. GRAF 9000 New York FURLINED Los Angeles / BIG SKY EDIT PUBLIC SERVICE New York A14/105 00949 #THEWORLDNEEDSMORE UNITED NATIONS, OFFICE WORLD LEO BURNETT NEW YORK USA LEO BURNETT NEW YORK STARCOM Los Angeles STINKDIGITAL New York / THE MILL FOR THE COORDINATION HUMANITARIAN London / THE MILL New York OF HUMANITARIAN AFFAIRS DAY

Total Entries: 91

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