DOCSLIB.ORG

What's the Big Idea?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
What's the Big Idea? Canada on the world stage Canuck ad ideas bring it in Cannes New & improved! From social to virtual, advertising What’s evolves the big idea? Published in association with: CoverCannes11.indd 1 13/05/11 5:18 PM We have a head for business and a passion for creativity. At Astral, we believe in pushing boundaries and developing innovative ways to make our client’s shine day after day. TELEVISION | RADIO | OUT OF HOME | DIGITAL CONTENTS 4 Editorial 30 Social science The new ads How many friends does your brand have? Breaking down social media strategy 8 Canadian agencies go global Homegrown ad agencies fi nd success on the international stage 32 Brands’ new star roles Ads are overshadowed by compelling content creation 14 A year in creativity The gems among the trends in a year of ads, 34 See me, touch me, feel me plus industry pros pick their faves Physical meets virtual in the latest consumer experiences 21 The future starts now 39 Beyond advertising Making Minority Report a reality with new tech tools and toys From architecture to offi ce space, how agencies are expanding their remits 24 For the creative good 42 Canada @ Cannes Innovation boosts corporate social responsibility reach and impact A look back at 20 years of Lions at the International Festival of Creativity On the What’s the big idea? That always seems to be the question when it comes to advertising. After all, it’s the big idea that wins Cannes Lions, it’s the big idea that gets consumers to actually pay attention, and it’s the big idea that gets covered in the pages Cover of strategy. For this special Cannes issue, we asked illustrator Gary Taxali to create an image that embodies creativity and big forward-thinking ideas in Canada. We’re so creative in this country, it’s sometimes diffi cult to keep our heads on our shoulders. Check out more of Taxali’s work on the cover of strategy’s regular June issue, all about the power of creativity. Main image: Sid Lee’s Bota Bota (p. 39); Inset images, left to right: Doritos’ “The End” (p. 30); Vim’s “Prison Visitor” (p. 42); Fortnight Lingerie’s “Super Sexy CPR” (p. 14). www.strategyonline.ca STRATEGY Cannes Special Edition 2011 3 Contents.Cannes11.indd 3 13/05/11 6:44 PM EDITORIAL June 2011 Cannes Special Edition www.strategyonline.ca Executive Editor / Mary Maddever / [email protected] Creative Director / Stephen Stanley / [email protected] Editor / Emily Wexler / [email protected] Associate Editor / Melinda Mattos / [email protected] Senior Writer / Jonathan Paul / [email protected] Contributors / Simon Houpt / Carey Toane / The new ads Theras Wood Executive Publisher / Russell Goldstein / [email protected] Last summer in Cannes I fell in love with a vending machine. It was in the basement of the Palais, a bright spot in an otherwise bunker-like edifi ce that for one week in June houses the Account Manager / Neil Ewen / [email protected] best ad creative from around the world. Which, in effect, the vending machine was as well. Sales Agent / Mike Barrington / [email protected] Here’s why it won over hearts: when you smiled, it dispensed free ice cream treats. It’s Marketing Co-ordinator / Lauren Talledo / [email protected] hot in Cannes, everything is expensive (except the rosé) and who – other than lactose- intolerants – doesn’t love free ice cream? Production & Distribution Co-ordinator / Robert Lines / [email protected] The happy-inducing installation was the coolest new toy from Boston-based agency SapientNitro (see p. 21), developed for Unilever, and is part of a trend in advertising that Senior Manager, Audience Services / Jennifer Colvin / [email protected] deploys tech in nifty new ways to capture attention, like augmented reality and motion- Assistant Manager, Audience Services / Christine McNalley / [email protected] controlled ads. It’s this kind of innovation that drives the international advertising and marketing industry Administration to Cannes each year, to see what the latest zany tech marvels are and how they can be used to engage consumers. The best global ad ideas now range from social media programs and apps to other more physical manifestations, like vending machines that can detect smiles. President & CEO / Russell Goldstein / [email protected] As the business of advertising has become more complex, what began as a commercial VP & Editorial Director / Mary Maddever / [email protected] fi lm awards show in 1954 has added all manner of communications over the years, such as VP & Chief Information Offi cer / Omri Tintpulver / [email protected] Cyber, Design and Titanium awards – for the work that shows the way forward. Since the VP Administration & Finance / Linda Lovegrove / [email protected] focus has shifted to more subtle and innovative ways to connect with consumers, the Cannes VP & Publisher, Realscreen / Claire Macdonald / [email protected] International Advertising Festival rechristened itself as a Festival of Creativity this year. VP & Publisher, Kidscreen / Jocelyn Christie / [email protected] Like any other area of business, creativity needs training. To keep ahead of the game, marketers and agency execs bone up on best practices and soak up professional development, learning about new trends from Cannes keynoters like Foursquare and Google. How to reach us The weeklong festival culminates in Lions – the Oscars of the adworld – being doled out. Strategy, 366 Adelaide Street West, Suite 100, Toronto, Ontario, Canada M5V 1R9 Tel: (416) 408-2300 or 1-888-BRUNICO (1-888-278-6426) Fax: (416) 408-0870 While the Oscar comparison is often used (and both hand out gold statuettes), Cannes is Internet: www.strategymag.com arguably akin to the Olympics in terms of delegates rooting for their country’s contingent. And Customer care Canada’s creativity has made a good showing. Over the last decade we’ve typically been in the To order a subscription, visit www.strategymag.com/subscribe. To make a change to an top 10 most-awarded countries and won several Grand Prixs, two of which went to “Evolution,” existing subscription, please contact us by email: [email protected]. Tel: (416) 408-2448 Fax: (416) 408-0249. PO BOX 369 Beeton ON L0G 1A0. the Dove Real Beauty viral fi lm (see p. 43). Since “Evolution” espoused self-esteem for women, it Subscription rates also helped build Canada’s reputation for excelling in the realm of social cause marketing. STRATEGY is published 12 times per year by Brunico Communications Ltd. In Canada: One year CA$80.00 Two years CA $144.00 As we prep for the annual trek to Cannes, strategy rounded up some of the best advertising (HST included. Registration #856051396 RT) ideas to see how Canada’s creativity quotient stacked up this year (p. 14). This issue also Single copy price in Canada is CA$6.95. Please allow four weeks for new subscriptions and explores the latest trends in marketing, and checks in on Canadian ad agencies that have address changes. Copyright and trademark parlayed creativity into growing their businesses abroad (p. 8). STRATEGY and the tagline “Bold vision brand new ideas” are trademarks of Brunico Increasingly, brand building is becoming a much more physical exercise than crafting ads. Communications Ltd. All rights reserved. Nothing may be reproduced from STRATEGY in whole or Simon Houpt’s feature (p. 39) checks in on the range of activities that can entail, spanning in part without written permission. Reprint requests should be sent to [email protected]. © 2010 Brunico Communications Ltd. design, architecture and programming. Postmaster notification Constant reinvention of the advertisers’ remit is now the norm. We’re closer to the futuristic Canadian Postmaster, send undeliverables and address changes to: Strategy, PO BOX 369, Beeton ON L0G 1A0 [email protected] adscape of Minority Report these days than Mad Men, and while the glamour of that Madison U.S. Postmaster, send undeliverables and address changes to: Strategy PO BOX 1103 Niagara Ave. era (and perpetual scotch and smokes) may have ended with the ’60s, advertising’s Falls NY 14304 Printed in Canada. Canada Post Agreement No. 40050265. ISSN: 1187-4309. infl uence potential and powers of persuasion are more intriguing than ever. Plus, there’s that Member of free ice cream! Cheers, mm Mary Maddever, exec editor, strategy, Media in Canada and stimulant We acknowledge the fi nancial support of the Government of Canada through the Canada Periodical Fund (CPF) for our publishing activities. Using FSC certifi ed products supports responsible forest management. 4 STRATEGY Cannes Special Edition 2011 www.strategyonline.ca EditMasthead.Cannes11.indd 4 26/05/11 10:08 AM WELCOME Repping Taking Canada the leap at Cannes Few things get done well without The Cannes Lions International effective collaboration and Festival of Creativity is in its 58th partnership, and breakthrough year of celebrating and recognizing advertising is no exception. While the innovative imaginations the ultra-fine targeting capabilities afforded by digital technologies that make up our profession, and Canada stands proud among those and media are a natural pull toward data-led approaches to marketing recognized throughout the years. communications, there is no getting away from the game-changing power The Globe and Mail is honoured to be Canada’s official festival of raw emotional connections that consumer brands can harness through representative as it allows us to show our support, enthusiasm and brilliant creative ideas. The best work always begins with an insight, but the encouragement for the vast creativity within the Canadian advertising best collaborations usually begin with clients taking a (strategically-aligned) industry. This role also affords us many opportunities to reach out to creative leap of faith with their agency partners. the advertising community, whether to encourage and support their Strategy and the Globe and Mail have teamed up to deliver this Cannes participation as entrants or to share the inspiration and learning gathered special edition to put an exclamation mark on the power of creativity in from the festival each year.
Load more

Recommended publications
  • The City of New York Office of the Mayor New York, Ny 10007
    THE CITY OF NEW YORK OFFICE OF THE MAYOR NEW YORK, NY 10007 FOR IMMEDIATE RELEASE: October 20, 2014 CONTACT: [email protected], (212) 788-2958 DE BLASIO ADMINISTRATION LAUNCHES AD CAMPAIGN TO SPUR VOLUNTEERING ACROSS THE FIVE BOROUGHS City to New Yorkers: ‘Volunteering. Good for you. Good for your city.’ Volunteer promotion campaign aims to boost the number of New Yorkers who volunteer by raising awareness about service opportunities Search for NYC Service volunteer opportunities by borough, skills or interest at nyc.gov/service NEW YORK—Spearheaded by NYC Service, the de Blasio administration today launched a volunteer promotion campaign—a series of targeted ads in 1,000 subway cars and 75 bus shelters—to encourage more New Yorkers across the five boroughs to volunteer. The campaign underscores the two-fold advantage of volunteering: individual benefits like increased personal health, happiness and career success; in addition to the valuable social contribution of helping those around you. This promotion campaign also highlights three areas NYC Service has determined are in high need of volunteers: • Supporting Youth Development | NYC Service recruits volunteers to provide programming that helps students navigate middle school and high school years. Working with youth-focused nonprofits, the Department of Education, and the Department of Youth and Community Development (DYCD), NYC Service’s Middle School After School Volunteer and High School Mentor initiatives help foster academic success and life skills. • Reducing Hunger | Thousands of New Yorkers qualify but do not currently have access to food assistance programs like SNAP and WIC. In partnership with the Human Resources Administration (HRA) and the New York City Coalition Against Hunger, NYC Service mobilizes a volunteer corps to reach these eligible New Yorkers.
    [Show full text]
  • Sident, Ann Nurock, Who Are Embarking on Such a Mission
    BRAND OF THE YEAR 9 I I STEP CHANGE > 8 8 G E < = F P < ; : < =8 F N =K?E< K?< CCoverOct08.inddoverOct08.indd 1 99/19/08/19/08 11:49:47:49:47 PMPM )&å9/5å4().+å9/5å #!.4å-!+%å)4 å$/.4å 7/229 å3/-%/.%å%,3%å å7),,å%.4%24!). 9/52å#,)%.4 SST.PT.10532.CMA.inddT.PT.10532.CMA.indd 2 99/18/08/18/08 33:11:02:11:02 PMPM CONTENTS October 2008 • volume 20, issue 3 4 EDITORIAL What it takes to reinvent yourself... 18 8 UPFRONT Graffi ti, hot kicks, urban harvests and biscuit-based soaps 11 DECONSTRUCTED The feedback on taking talk to the street 12 BIZ 20 Roundtable: Is Canada’s ad biz inclusive? Or do we need cultural intelligence-raising? 18 WHO Reg McLay changes the Canadian Tire(s) 20 CREATIVE Fish make a nice bench, tips for the tipsy and Campbell’s spills soup family secrets 22 WHAT NEXT? 30 Ads that fl oat on water or hitch a ride on fi ghter jets 30 MEDIA The new hybrid: upping the entertainment 35 BRANDS OF THE YEAR Who got it right, and how? Emotion, entertainment and attitude are the keys 47 TRIBUTE Tide at 60: the only thing that stays the 35 same is the iconic citrus swirl 52 FORUM The Academic on why this ad ban discussion may be different; The Brand Experience shares why ”er” might actually be more than ”er” deep 54 BACK PAGE Strategy scouts V Fest’s best brand acts www.strategymag.com STRATEGY October 2008 3 CContents.Oct08.inddontents.Oct08.indd 3 99/18/08/18/08 44:46:33:46:33 PMPM EDITORIAL October 2008 Volume 20, Issue 3 www.strategymag.com VP & Executive Editor / Mary Maddever / [email protected] Associate Editor / Mary Dickie
    [Show full text]
  • 1 July 7, 2015 Company Name: Hakuhodo DY Holdings Inc
    July 7, 2015 Company Name: Hakuhodo DY Holdings Inc. Representative: Mr. Hirokazu Toda, President & CEO (Code number: 2433; TSE First Section) Inquiries: Mr. Satoru Yagi Executive Manager, Investor Relations Division (Tel: +81-3-6441-9033) Hakuhodo DY Holdings acquires Canadian creative agency Sid Lee International Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO) strategic operating unit kyu has acquired a 100% interest in Sid Lee International Inc. (“Sid Lee”) and a 49 % stake in Sid Lee Architecture. Sid Lee is a global creative company with offices in six cities in Canada, the Netherlands, France and the US that transforms brand experiences across a wide range of disciplines, including advertising, architecture, digital marketing, social marketing, interior design, content, branding, customer relationship marketing and data analysis, and events and store activation. With specialized companies in digital technology and architecture under its umbrella, Sid Lee is an innovator recognized for its ability to transform the brand experience. Sid Lee is highly regarded inside and outside the advertising industry. Its entries into award shows have garnered over 300 prizes at top-tier competitions including the International Festival of Creativity at Cannes, D&AD, One Show and Marketing Awards. In 2014, it was named independent agency of the year by France’s Grand prix des agences de l’annee and agency of the year by the influential Canadian marketing journal Marketing Magazine (four times since 2009). The agency, which has around 550 professionals with an array of specializations from over 27 countries, is partner to numerous global companies. Digitalization and globalization have made the marketing activities that companies carry out more complex and sophisticated world-wide, spurring innovation in marketing methods and the development of new solutions.
    [Show full text]
  • Shortlist (Branded Content & Entertainment Lions)
    Shortlist (Branded Content & Entertainment Lions) Cat. No Entry Title Client Product Entrant Company Country Agency Media Agency Production Company No A01 (Fiction: TV & Broadcast) A01/004 00336 FATHER'S DAY PROSTATE CANCER UK PROSTATE COAST London UNITED KINGDOM COAST London MANNING GOTTLIEB CANCER UK OMD London A03 (Fiction: Online) A03/005 00166 THE SOCIAL MUSIC LOGITECH: ULTIMATE EARS UE BOOM GREENLIGHT MEDIA AND MARKETING USA GREENLIGHT MEDIA AND MARKETING JASH Los Angeles EXPERIMENT Los Angeles, CA Los Angeles, CA A03/011 00269 THE ODYSSEY HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE WIEDEN+KENNEDY AMSTERDAM STARCOM MEDIAVEST MJZ LONDON London NETHERLANDS GROUP Amsterdam A03/014 00276 ABSOLUT NEXTFRAME THE ABSOLUT COMPANY, ABSOLUT VODKA SID LEE THE SID LEE JIMMY LEE Amsterdam / FIELDTRIP PERNOD RICARD NETHERLANDS London A03/030 00695 FARMED AND CHIPOTLE MEXICAN GRILL FAST CASUAL PIRO New York USA PIRO New York / CHIPOTLE MEXICAN MEDIASTORM New DANGEROUS FICTION DINING GRILL New York York ENTRY A03/042 00640 THE POWER INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP PEREIRA & O'DELL San Francisco USA PEREIRA & O'DELL San Francisco FURLINED Los Angeles / TOOL OF WITH INTEL INSIDE NORTH AMERICA Santa Monica A03/058 00546 CORNETTO CUPIDITY UNILEVER CORNETTO MOFILM London UNITED KINGDOM MOFILM London / THEAUDIENCE London PHD London RSA FILMS London / KODE MEDIA London / THE HERD FILMS Vancouver A03/066 00950 THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL CREATIVE ARTISTS AGENCY Los USA CREATIVE ARTISTS AGENCY Los Angeles MOONBOT STUDIOS Shreveport
    [Show full text]
  • Branded Content Lions 2014 Shortlist
    Shortlist (Branded Content & Entertainment Lions) Cat. No Entry Title Client Product Entrant Company Country Agency Media Agency Production Company No A01 (Fiction: TV & Broadcast) A01/004 00336 FATHER'S DAY PROSTATE CANCER UK PROSTATE COAST London UNITED KINGDOM COAST London MANNING GOTTLIEB CANCER UK OMD London A03 (Fiction: Online) A03/005 00166 THE SOCIAL MUSIC LOGITECH: ULTIMATE EARS UE BOOM GREENLIGHT MEDIA AND MARKETING USA GREENLIGHT MEDIA AND MARKETING JASH Los Angeles EXPERIMENT Los Angeles, CA Los Angeles, CA A03/011 00269 THE ODYSSEY HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE WIEDEN+KENNEDY AMSTERDAM STARCOM MEDIAVEST MJZ LONDON London NETHERLANDS GROUP Amsterdam A03/014 00276 ABSOLUT NEXTFRAME THE ABSOLUT COMPANY, ABSOLUT VODKA SID LEE THE SID LEE JIMMY LEE Amsterdam / FIELDTRIP PERNOD RICARD NETHERLANDS London A03/030 00695 FARMED AND CHIPOTLE MEXICAN GRILL FAST CASUAL PIRO New York USA PIRO New York / CHIPOTLE MEXICAN MEDIASTORM New DANGEROUS FICTION DINING GRILL New York York ENTRY A03/042 00640 THE POWER INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP PEREIRA & O'DELL San Francisco USA PEREIRA & O'DELL San Francisco FURLINED Los Angeles / TOOL OF WITH INTEL INSIDE NORTH AMERICA Santa Monica A03/058 00546 CORNETTO CUPIDITY UNILEVER CORNETTO MOFILM London UNITED KINGDOM MOFILM London / THEAUDIENCE London PHD London RSA FILMS London / KODE MEDIA London / THE HERD FILMS Vancouver A03/066 00950 THE SCARECROW CHIPOTLE MEXICAN GRILL FAST CASUAL CREATIVE ARTISTS AGENCY Los USA CREATIVE ARTISTS AGENCY Los Angeles MOONBOT STUDIOS Shreveport
    [Show full text]
  • Shortlist (Design Lions)
    Shortlist (Design Lions) Cat. No Entry Title Client Product Entrant Company Country Agency No A01 (Creation of a new Brand Identity: Consumer / Corporate) A01/001 00419 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE TBWA\PARIS A01/022 01595 20/80 20/80 CATERING LANDOR Paris FRANCE LANDOR Paris A01/029 01175 PARC OLYMPIQUE PARC OLYMPIQUE 40TH ANNIVERSARY lg2boutique Montréal CANADA lg2boutique Montréal | 40TH IDENTITY ANNIVERSARY A01/031 01794 COMEDY FEST KITAS KAMPAS BRAND IDENTITY NOT PERFECT Y&R Vilnius LITHUANIA NOT PERFECT Y&R Vilnius A01/041 01105 THE LANGUAGE CHATEAU KSARA CHATEAU KSARA LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT OF WINE CORPORATE BRAND IDENTITY A02 (Creation of a new Brand Identity: Non-profit) A02/005 00265 EDUCATE HM GOVERNMENT EDUCATE AGAINST BREAKTHROUGH London UNITED KINGDOM BREAKTHROUGH AGAINST HATE HATE London A02/006 00807 DEAR WORLD, CAMBRIDGE EDUCATION AND JOHNSON BANKS London UNITED KINGDOM YOURS UNIVERSITY PHILANTHROPY CAMBRIDGE DEPARTMENT OF ALUMNI RELATIONS A02/010 01532 XQ: THE SUPER XQ INSTITUTE XQ: THE SUPER MAL FOR GOOD Los Angeles USA MAL FOR GOOD Los SCHOOL SCHOOL PROJECT Angeles / EMERSON PROJECT COLLECTIVE Palo Alto A02/013 02484 LIVE LOGO INEC: NATIONAL INNOVATIVE LOGO MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil STATISTICS DESIGN WITH LIVE INSTITUTE DATA A02/025 01893 MOSCOW GLBA BRANDING DEPOT WPF Moscow RUSSIA DEPOT WPF Moscow IDENTITY CONFERENCE HELD IN MOSCOW A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate) A03/002 00333 EIR EIRCOM REBRAND MOVING BRANDS London
    [Show full text]
  • Creativity Ad Walls Crumble As Tech & Interactivity Break Through the Clutter
    THE POWER OF MANY MASS MARKETING GETS FLIPPED AS CONSUMERS LEAD THE WAY THE NEW CREATIVITY AD WALLS CRUMBLE AS TECH & INTERACTIVITY BREAK THROUGH THE CLUTTER JUNE 2012 • $6.95 CoverJune12.indd 1 12-05-18 4:26 PM introducing the 2012 Globe Young Lions & Young Marketers The Globe and Mail is pleased to announce the winning teams from our 2012 Cannes Young Lions and Young Marketers qualifying competitions. Chosen from 184 entries, we’re thrilled to send these rising stars to represent Canada in the Cannes Young Lions and Young Marketers competitions in June. YOUNG LIONS YOUNG MARKETERS WINNERS WINNERS PRINT FILM Brad Canario, Brand Manager Aaron Nemoy, Brand Manager Noah Feferman, Copywriter Elma Karabegovic, Art Director Campbell Company of Canada Stefan D’Aversa, Art Director DraftFCB OgilvyOne Mike Donaghey, Art Director BBDO Toronto CYBER MEDIA Mustafa Al-Qinneh, Sr. Designer Valerie Whiffen, Media Planner Paul Reiss, Sr. Designer Chris Walton, Sr. Broadcast Negotiator Teehan+Lax Media Experts “Canada’s advertising industry is brimming with fresh, innovative creativity. This is evident in the increase in entries we’ve seen since 2007, when The Globe first began hosting Canada’s Young Lions competition. At that time, we had 63 competing teams – while this year we had 184! We’re honoured to support these winning, young prodigies and be part of their journey to compete at the world’s most prestigious celebration of creative communications.” ~ Andrew Saunders, Vice President, Advertising Sales, The Globe and Mail Go to globelink.ca/younglions or globelink.ca/youngmarketers to learn more about these competitions and their winning entries.
    [Show full text]
  • THE AGE of WELLNESS How Brands Are Helping Us Cope
    THE AGE OF WELLNESS How brands are helping us cope MARKETERS +OF THE YEAR JAN/FEB 2019 • $6.95 CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN CANADA USPS AFSM 100 Approved Polywrap CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN USPS AFSM 100 Approved A PUBLICATION OF BRUNICO COMMUNICATIONS LTD. A can’t-miss event for anyone in the content game March 5, 2019 // Toronto // Hear the best new content strategies and programs by top brands, like L’Oreal, PepsiCo, Ubisoft and KFC // // Get briefed on the latest content marketing trends // // See the year’s best ad, tech, media and content programs // atomicon.strategyonline.ca UPFRONT PARTNER PRODUCED BY: JANUARY/FEBRUARY 2019 • VOLUME 30, ISSUE 1 The bold "We The North" campaign by Sid Lee Toronto reignited passion for the NBA's only team outside of the U.S. 10 15 38 The Age of Anxiety Marketers of the Year We The Raptors How brands are helping consumers deal Strategy names five bold marketers who How the basketball brand has evolved to with external, and internal, pressures by have made a big impact on their brands become a part of Canada's fabric ever since adopting a wellness strategy. (and bottom lines). its inception 25 years ago. 4 Editorial Making a move on movement marketing • 8 Upfronts How to speak to Gen Z, We and Me, plus a look at what's ahead for CMOs (and Steam Whistle) in 2019 • 30 Marketer Survey Get the lowdown on the state of the industry • 32 Roundtable Marketing and media vets look at sustainable ways to build a healthy industry • 60 AOY and MIAs photos See highlights from the events that capped off another stellar year • 62 Back Page Saatchi & Saatchi predict what the Canadian Code of Advertising will be like in 2143.
    [Show full text]
  • Adc 100Th Annual Awards – Shortlist
    ADC 100TH ANNUAL AWARDS – SHORTLIST The One Club for Creativity is pleased to announce the shortlisted entries of the ADC 100th Annual Awards. This list includes the entries that have made it past the first round of judging. They will now be considered in the second round. Please note that shortlisted entries are not guaranteed a Cube or a Merit Award. The list of finalist entries (those awarded Cubes and Merits) in the ADC 100th Annual Awards will be posted at the end of May. Winning work will be announced during Creative Week which will take place June 7-11, 2021. DISCIPLINES ADVERTISING ......................................................... 2 BRAND / COMMUNICATION DESIGN ................. 25 EXPERIENTIAL DESIGN .......................................... 42 FASHION DESIGN ................................................... 47 FUSION .................................................................... 48 ILLUSTRATION ........................................................ 49 IN-HOUSE ................................................................ 57 INTEGRATED ........................................................... 61 INTERACTIVE .......................................................... 63 MOTION / FILM / GAMING CRAFT ...................... 71 PACKAGING DESIGN ............................................. 81 PHOTOGRAPHY ...................................................... 88 PRODUCT DESIGN ................................................. 93 PUBLICATION DESIGN ........................................... 96 SPATIAL DESIGN ...................................................
    [Show full text]
  • Read News Release
    Members of the Press July 7, 2015 Hakuhodo DY Holdings Inc. Hakuhodo DY Holdings acquires Canadian creative agency Sid Lee International Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO) strategic operating unit kyu has acquired a 100% interest in Sid Lee International Inc. (“Sid Lee”) and a 49 % stake in Sid Lee Architecture. Sid Lee is a global creative company with offices in six cities in Canada, the Netherlands, France and the US that transforms brand experiences across a wide range of disciplines, including advertising, architecture, digital marketing, social marketing, interior design, content, branding, customer relationship marketing and data analysis, and events and store activation. With specialized companies in digital technology and architecture under its umbrella, Sid Lee is an innovator recognized for its ability to transform the brand experience. Sid Lee is highly regarded inside and outside the advertising industry. Its entries into award shows have garnered over 300 prizes at top-tier competitions including the International Festival of Creativity at Cannes, D&AD, One Show and Marketing Awards. In 2014, it was named independent agency of the year by France’s Grand prix des agences de l’annee and agency of the year by the influential Canadian marketing journal Marketing Magazine (four times since 2009). The agency, which has around 550 professionals with an array of specializations from over 27 countries, is partner to numerous global companies. Digitalization and globalization have made the marketing activities that companies carry out more complex and sophisticated world-wide, spurring innovation in marketing methods and the development of new solutions.
    [Show full text]