Cheers! The Indian Alcobev Industry Era by Vincent Fernandes and Trilok Desai 2 3 Cheers! The Indian Alcobev Industry Era Published by Trilok Desai Publisher: Special Audience Publications Pvt. Ltd. in 2013 Printed at JAK Printers Pvt. Ltd., JAK Compound, Dadoji Konddeo Cross Lane, Off Dr. Babasaheb Ambedkar Marg, Byculla (E), Mumbai - 400 027 Photographs, Cartoons & Illustrations National Museum (Delhi), Mathura Museum, Mario Miranda Foundation, Ambrosia Archives Editorial Team Amitabh Joshi, Rojita Tiwari, Lopamudra Ganguly, Yashnashree, Nivedita Nagpal, Alan Fernandes Photographers Shirish Karale, Steve D’souza and Ajay Singh Design and image editing Shirish Karale, Varsha Karale and Rajendra Gaikwad Marketing SAP Media Worldwide Ltd. Production Manoj Surve Advertisements Nivedita Hegde and Sudeshna Chakravarty Special Thanks CIABC, AIBA , AIDA, ISWA, ABDVI, USL, UB Group, Mohan Meakins,Tilaknagar Industries, Bacardi, Carlsberg, Radico Khaitan, Munjral Brothers & Mohan Bros Distributors: BD Distributors & Variety Book Depot Price: `.4,000 US$ 100 Special Audience Publications Pvt. Ltd. Mumbai Office: Delhi Office: 509 & 511, Dilkap Chambers, F-22 Green Park, Fun Republic Street, Off New Delhi-110 016, India Veera Desai Road, Andheri (W) Tel: 91-011-26532567/68 Mumbai 400 053. India Fax: 91-011-26863028 Tel: 91-22-40401919 E-mail:
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[email protected] 4 5 It gives me great pleasure to present the first Coffee Table Book “Cheers! The Indian Alcobev Industry Era”, documenting the past, present, and possible future of the Indian Alcobev Industry”. As Ambrosia has completed more than two decades of publishing the magazine, it was only fitting that we archive the industry happenings over the years.The book is a complete retrospect with pictures of the alcobev scenario, the way it was.