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Technomic Global Sampling

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Technomic Global Sampling Singapore & Asian Region Highlights Technomic Global Sampling Explore the latest trends in the Asian region with these sample slides from Technomic’s Global Foodservice Navigator Program In This Report Sample of global data focused on Southeast Asia Singapore Foodservice Industry Overview | 3 Singapore Market Profile | 4 About the program: Singapore Eating Behavior | 5 Each slide in this sample report focused on the Asian region is pulled Global Snacking Behavior | 6 from a deliverable included within Technomic’s Global Foodservice Brand Patronage: Asia | 7 Navigator Program. This membership program is available Global Preferred Foods | 8 entirely or through regional subscriptions. Reach out to Singapore To-Go Amenities | 9 [email protected] to learn more about Technomic’s global offerings and how they can meet your unique Asia Menu Trends | 10 business needs. New on Asian Menus | 11 Global Foodservice Navigator Program| 12 Contact Info | 12 © 2019 Technomic, Inc. 2 Singapore "Other" Foodservice Foodservice $2.9B Industry Overview $9.1B Total Industry Foodservice Sales Restaurants & Bars $6.2B Total Foodservice Outlets Restaurants & Bars 7,355 4.2% "Other" Foodservice 10,473 2018 Sales Growth Forecast (Nominal) Total Industry Outlets 17,828 Source: Singapore Country Report, December 2018, Technomic Global Wallchart © 2019 Technomic, Inc. 3 Singapore is among the top countries restaurant’s platform. Operators who offer measured for foodservice patronage, due to delivery can partner with third-party delivery Singapore the availability of affordable options and a companies to maximize reach. strong economy. Like other Southeast Asian Market countries, street foods and workplace cafeterias are key segments. But, compared to Profile Q3, consumers are visiting RMS more often. The top brands for patronage are all U.S- 88% 58% based fast-food concepts and generally align of Singaporean expect their consumers visit personal financial with the top ones for unit count. foodservice at situation to Third-party delivery is key in Singapore. least once a week, improve over the Nearly one in three solely use it for delivery compared to 75% next year. and many others use it in addition to a globally. Weekly+ Segment Visitation Top Five Brands Percent of Orders Placed for… 35% 86% 31% of consumers Cafe 39% McDonald’s 82% only place orders via third-party companies LSR 25% vs 17% globally 23% 80% KFC 23% 29% 63% FSR 26% 76% 36% Pizza Hut 47% Street food 22% 49% 31% 67% RMS Burger King 22% 61% A workplace 45% 30% 55% cafeteria Subway 71% 16% 29% Vending machine 17% % who ever visit Singapore Global % of customers who visit once a month+ Dine-in Takeout Delivery Base: 8,701 global & 400 Singaporean consumers Source: Global Consumer Trends Report, April 2019 © 2019 Technomic, Inc. 4 Singapore Meals Per Day Eating Singapore 23% 70% 7% Behavior Global 28% 55% 16% Singaporean consumers 1-2 3 4+ mostly eat three meals per day, with breakfast usually considered the most important meal. Meal Importance (Percent ranking as the most important meal) Snacking frequency trails the global average, as Singaporeans are less likely to snack more Singapore 61% 25% 14% than once a day. Likewise, snacking between meals is not often considered part of a healthy diet. Global 46% 34% 20% Operators and suppliers looking to drive Breakfast Lunch Dinner snack purchases in Singapore could emphasize healthy options to boost perceptions of between meal snacks. Snacks Per Day 32% agree that snacking between meals is part of a Singapore 22% 37% 26% 15% healthy diet, compared to 43% of consumers globally Base: 300 (Singapore) & 8,700 (global) foodservice consumers Q: Of all the food/beverages you consume in a typical week, how many Global 36% 38% 14% 14% meals do you have per day? How often do you consume a snack? Q: Of the three main meals, which is most important to you? Please rank from most important to least important. More than once per day Once a day Once every few days Once a week or less Source: Singapore Country Report, December 2018 © 2019 Technomic, Inc. 5 Global Percent Snacking Daily Argentina 61% Snacking Australia 76% Brazil 78% Behavior Canada 80% Chile 64% Consumers in the China 70% Philippines snack Colombia 77% France 55% more than any other Germany 64% market India 90% Indonesia 80% A majority of consumers in each country except Russia snack at least once a day. Kuwait 82% Operators in markets with heavier snacking Japan 54% will need to adapt menus to provide snack Malaysia 67% options. Mexico 80% Snacking is least common in France, Japan Philippines 92% and Russia, where consumers are among the Russia 39% least likely to consider snacking a part of a healthy diet. Saudi Arabia 88% Singapore 63% Two-fifths (41%) of global consumers are snacking more often now than two years ago. South Korea 74% This is highest in India (66%), Kuwait (57%) Spain 78% and UAE (56%). This is due to increasingly Turkey 85% busy lifestyles and in part to a growing belief UAE 85% that snacking between meals is part of a healthy diet. U.K. 80% U.S. 84% Base: 8,700 global consumers Q: How frequently do you consume any type of snack? Once a Global 74% day or more Source: Global Consumer Trends Report, April 2019 Asian country © 2019 Technomic, Inc. 6 Top chains by country (percent who ever visit) Brand Malaysia Philippines Singapore South Korea (n=300) (n=300) (n=300) (n=300) Patronage: McDonald’s (88%) Jollibee (93%) McDonald’s (86%) McDonald’s (47%) KFC (87%) McDonald’s (86%) KFC (80%) KFC (40%) Asia Pizza Hut (78%) KFC (78%) Pizza Hut (76%) Lotteria (40%) Domino’s (66%) Chowking (76%) Burger King (67%) BHC Chicken (39%) Burger King (56%) Pizza Hut (63%) Subway (55%) Mom's Touch (39%) U.S. brands lead in Secret Recipe (51%) Greenwich (62%) Domino’s (49%) Mr. Pizza (38%) Malaysia and Starbucks (51%) Mang Inasal (61%) Starbucks (47%) KyoChon (36%) Subway (47%) Burger King (55%) MOS Burger (41%) Starbucks (35%) A&W All-American Max's Restaurant Singapore more than Breadtalk (38%) Domino’s (34%) Food (44%) (47%) in South Korea and Popeyes Louisiana Marrybrown (44%) Red Ribbon (46%) Paris Baguette (34%) the Philippines Kitchen (36%) Dunkin' (37%) Starbucks (46%) Pepper Lunch (30%) Baskin-Robbins (33%) A Twosome Place Auntie Anne’s (26%) BonChon (40%) Saizeriya (26%) (30%) Wendy’s (22%) Mister Donut (37%) Yoshinoya (26%) Subway (29%) Chili's Grill & Bar Krispy Kreme (32%) Krispy Kreme (16%) Dunkin' (26%) (19%) PappaRoti (18%) Gerry's Grill (29%) Paris Baguette (16%) Tous Les Jours (25%) J Co Donuts & Coffee Church’s Chicken Dairy Queen (23%) Ediya Coffee (24%) (16%) (5%) Kuya J Restaurant Krispy Kreme (14%) NeNe Chicken (20%) (21%) Gloria Jean's Coffees Sbarro (21%) Caffe Bene (19%) Base: Varies by country; as shown in the table (13%) Q: Which of the following restaurants do you ever order food or beverages from, either for dine-in, takeout or delivery? Select all Church’s Chicken that apply. Subway (16%) Goobne (15%) (8%) Yoshinoya (8%) Isaac Toast (15%) Source: Global Consumer Trends Report, April 2019 Holly’s Coffee (13%) © 2019 Technomic, Inc. 7 Global Top countries Global 1 2 3 Brazil; Philippines Pizza 65% Argentina (76%) Russia (74%) Preferred (75%) Foods Burger 57% Canada (74%) U.S. (70%) Philippines (67%) Beef dish 55% Philippines (69%) Indonesia (68%) Brazil (67%) Globally, craveable Chicken dish 52% Philippines (67%) U.K. (63%) U.S. (60%) foods lead for Pasta 50% Philippines (63%) Argentina (61%) Spain (59%) Malaysia; Russia; French fries 49% Brazil (62%) Indonesia (56%) foodservice occasions U.K. (57%) This speaks to consumers’ desire to indulge, Fried chicken 46% Indonesia (63%) Malaysia (62%) Philippines (61%) but these foods are also widely available at Malaysia; Mexico Seafood dish 45% Russia (61%) Philippines (60%) leading chains. (54%) Generally, the top three countries for each Philippines; Baked good 44% Indonesia (57%) Saudi Arabia (56%) food span across regions. But, fried chicken Russia (55%) especially appeals in Southeast Asia, due in Brazil; Colombia part to Jollibee. Dessert 44% Philippines (58%) Russia (56%) (54%) The Philippines appears in the top three countries for all foods except sandwiches and Rice dish 43% Philippines (56%) Malaysia (53%) Indonesia (52%) fries, indicating Filipinos are adventurous Philippines; Salad with greens 40% Colombia (53%) U.S. (49%) eaters. Also, Indonesia and Malaysia rank Russia (51%) among the top three for several foods. Sandwich 38% U.S. (51%) Colombia (50%) Argentina (47%) Philippines; U.S. Combo plate 35% Turkey (50%) China (48%) (46%) Soup 33% Philippines (49%) Malaysia (48%) Turkey (46%) Base: 8,701 global consumers Q: If offered, which types of food would you order at restaurants or other foodservice locations at least once every 90 days? Select all that apply. (Showing top 15) Source: Global Consumer Trends Report, April 2019 © 2019 Technomic, Inc. 8 Singapore Percent Likely to Use for To-Go Orders To-Go Track the progress of the 71% order until it is delivered Amenities 66% Singaporeans express interest in a variety of tech amenities A system that registers your 66% favorites to make ordering that assist with to-go orders. easier 59% Overall, this aligns with Singaporeans’ already high likelihood of placing off-premise orders through digital avenues such as apps or Order takeout/delivery 47% websites. via AI assistant 44% Order takeout/ 46% delivery via chatbot 40% Have order delivered via self- 42% driving robot 38% 38% Have order delivered via drone 38% Base: Approximately 250 (Singapore) & 5,800 (global) foodservice consumers Singapore Global Q: If offered, how likely or unlikely would you be to use the following amenities for to-go orders? Source: Singapore Country Report, December 2018 © 2019 Technomic, Inc.
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