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Singapore & Asian Region Highlights Technomic Global Sampling Explore the latest trends in the Asian region with these sample slides from Technomic’s Global Foodservice Navigator Program In This Report Sample of global data focused on Southeast

Singapore Foodservice Industry Overview | 3 Singapore Market Profile | 4 About the program: Singapore Eating Behavior | 5 Each slide in this sample report focused on the Asian region is pulled Global Snacking Behavior | 6 from a deliverable included within Technomic’s Global Foodservice Brand Patronage: Asia | 7 Navigator Program. This membership program is available Global Preferred Foods | 8 entirely or through regional subscriptions. Reach out to Singapore To-Go Amenities | 9 [email protected] to learn more about Technomic’s global offerings and how they can meet your unique Asia Menu Trends | 10 business needs. New on Asian Menus | 11 Global Foodservice Navigator Program| 12 Contact Info | 12

© 2019 Technomic, Inc. 2 Singapore "Other" Foodservice Foodservice $2.9B Industry Overview $9.1B Total Industry Foodservice Sales

Restaurants & Bars $6.2B

Total Foodservice Outlets & Bars 7,355 4.2% "Other" Foodservice 10,473 2018 Sales Growth Forecast (Nominal) Total Industry Outlets 17,828

Source: Singapore Country Report, December 2018, Technomic Global Wallchart

© 2019 Technomic, Inc. 3 Singapore is among the top countries ’s platform. Operators who offer measured for foodservice patronage, due to delivery can partner with third-party delivery Singapore the availability of affordable options and a companies to maximize reach. strong economy. Like other Southeast Asian Market countries, street foods and workplace cafeterias are key segments. But, compared to Profile Q3, consumers are visiting RMS more often. The top brands for patronage are all U.S- 88% 58% based fast-food concepts and generally align of Singaporean expect their consumers visit personal financial with the top ones for unit count. foodservice at situation to Third-party delivery is key in Singapore. least once a week, improve over the Nearly one in three solely use it for delivery compared to 75% next year. and many others use it in addition to a globally.

Weekly+ Segment Visitation Top Five Brands Percent of Orders Placed for…

35% 86% 31% of consumers Cafe 39% McDonald’s 82% only place orders via third-party companies LSR 25% vs 17% globally 23% 80% KFC 23% 29% 63% FSR 26% 76% 36% Hut 47% Street food 22% 49% 31% 67% RMS 22% 61% A workplace 45% 30% 55% cafeteria 71% 16% 29% Vending machine 17% % who ever visit Singapore Global % of customers who visit once a month+ Dine-in Takeout Delivery

Base: 8,701 global & 400 Singaporean consumers Source: Global Consumer Trends Report, April 2019

© 2019 Technomic, Inc. 4 Singapore Meals Per Day Eating Singapore 23% 70% 7% Behavior Global 28% 55% 16% Singaporean consumers 1-2 3 4+ mostly eat three meals per day, with breakfast usually considered the most important meal. Meal Importance (Percent ranking as the most important meal) Snacking frequency trails the global average, as Singaporeans are less likely to snack more Singapore 61% 25% 14% than once a day. Likewise, snacking between meals is not often considered part of a healthy diet. Global 46% 34% 20%

Operators and suppliers looking to drive Breakfast Lunch Dinner snack purchases in Singapore could emphasize healthy options to boost perceptions of between meal snacks. Snacks Per Day 32% agree that snacking between meals is part of a Singapore 22% 37% 26% 15% healthy diet, compared to 43% of consumers globally

Base: 300 (Singapore) & 8,700 (global) foodservice consumers Q: Of all the food/beverages you consume in a typical week, how many Global 36% 38% 14% 14% meals do you have per day? How often do you consume a snack? Q: Of the three main meals, which is most important to you? Please rank from most important to least important. More than once per day Once a day Once every few days Once a week or less Source: Singapore Country Report, December 2018

© 2019 Technomic, Inc. 5 Global Percent Snacking Daily Argentina 61% Snacking 76% Brazil 78% Behavior 80% Chile 64% Consumers in the 70% snack Colombia 77% France 55% more than any other Germany 64% market 90% 80% A majority of consumers in each country except Russia snack at least once a day. 82% Operators in markets with heavier snacking 54% will need to adapt menus to provide snack 67% options. Mexico 80% Snacking is least common in France, Japan Philippines 92% and Russia, where consumers are among the Russia 39% least likely to consider snacking a part of a healthy diet. 88% Singapore 63% Two-fifths (41%) of global consumers are snacking more often now than two years ago. 74% This is highest in India (66%), Kuwait (57%) Spain 78% and UAE (56%). This is due to increasingly Turkey 85% busy lifestyles and in part to a growing belief UAE 85% that snacking between meals is part of a healthy diet. U.K. 80% U.S. 84% Base: 8,700 global consumers Q: How frequently do you consume any type of snack? Once a Global 74% day or more

Source: Global Consumer Trends Report, April 2019 Asian country

© 2019 Technomic, Inc. 6 Top chains by country (percent who ever visit) Brand Malaysia Philippines Singapore South Korea (n=300) (n=300) (n=300) (n=300) Patronage: McDonald’s (88%) (93%) McDonald’s (86%) McDonald’s (47%) KFC (87%) McDonald’s (86%) KFC (80%) KFC (40%) Asia (78%) KFC (78%) Pizza Hut (76%) (40%) Domino’s (66%) (76%) Burger King (67%) BHC Chicken (39%) Burger King (56%) Pizza Hut (63%) Subway (55%) Mom's Touch (39%) U.S. brands lead in Secret Recipe (51%) Greenwich (62%) Domino’s (49%) Mr. Pizza (38%) Malaysia and (51%) (61%) Starbucks (47%) (36%) Subway (47%) Burger King (55%) MOS Burger (41%) Starbucks (35%) A&W All-American Max's Restaurant Singapore more than Breadtalk (38%) Domino’s (34%) Food (44%) (47%) in South Korea and Louisiana (44%) Red Ribbon (46%) Paris Baguette (34%) the Philippines Kitchen (36%) Dunkin' (37%) Starbucks (46%) (30%) Baskin-Robbins (33%) Auntie Anne’s (26%) BonChon (40%) (26%) (30%) Wendy’s (22%) (37%) (26%) Subway (29%) Chili's Grill & Bar (32%) Krispy Kreme (16%) Dunkin' (26%) (19%) PappaRoti (18%) Gerry's Grill (29%) Paris Baguette (16%) (25%) J Co Donuts & Church’s Chicken (23%) (24%) (16%) (5%) Kuya J Restaurant Krispy Kreme (14%) (20%) (21%) Gloria Jean's (21%) (19%) Base: Varies by country; as shown in the table (13%) Q: Which of the following restaurants do you ever order food or beverages from, either for dine-in, takeout or delivery? Select all Church’s Chicken that apply. Subway (16%) Goobne (15%) (8%) Yoshinoya (8%) (15%)

Source: Global Consumer Trends Report, April 2019 Holly’s Coffee (13%)

© 2019 Technomic, Inc. 7 Global Top countries Global 1 2 3 Brazil; Philippines Pizza 65% Argentina (76%) Russia (74%) Preferred (75%) Foods Burger 57% Canada (74%) U.S. (70%) Philippines (67%) Beef dish 55% Philippines (69%) Indonesia (68%) Brazil (67%) Globally, craveable Chicken dish 52% Philippines (67%) U.K. (63%) U.S. (60%) foods lead for 50% Philippines (63%) Argentina (61%) Spain (59%) Malaysia; Russia; French fries 49% Brazil (62%) Indonesia (56%) foodservice occasions U.K. (57%) This speaks to consumers’ desire to indulge, 46% Indonesia (63%) Malaysia (62%) Philippines (61%) but these foods are also widely available at Malaysia; Mexico Seafood dish 45% Russia (61%) Philippines (60%) leading chains. (54%)

Generally, the top three countries for each Philippines; Baked good 44% Indonesia (57%) Saudi Arabia (56%) food span across regions. But, fried chicken Russia (55%) especially appeals in Southeast Asia, due in Brazil; Colombia part to Jollibee. Dessert 44% Philippines (58%) Russia (56%) (54%) The Philippines appears in the top three countries for all foods except and dish 43% Philippines (56%) Malaysia (53%) Indonesia (52%) fries, indicating Filipinos are adventurous Philippines; Salad with greens 40% Colombia (53%) U.S. (49%) eaters. Also, Indonesia and Malaysia rank Russia (51%) among the top three for several foods. 38% U.S. (51%) Colombia (50%) Argentina (47%)

Philippines; U.S. Combo plate 35% Turkey (50%) China (48%) (46%)

Soup 33% Philippines (49%) Malaysia (48%) Turkey (46%) Base: 8,701 global consumers Q: If offered, which types of food would you order at restaurants or other foodservice locations at least once every 90 days? Select all that apply. (Showing top 15)

Source: Global Consumer Trends Report, April 2019

© 2019 Technomic, Inc. 8 Singapore Percent Likely to Use for To-Go Orders

To-Go Track the progress of the 71% order until it is delivered Amenities 66% Singaporeans express interest in a variety of tech amenities A system that registers your 66% favorites to make ordering that assist with to-go orders. easier 59% Overall, this aligns with Singaporeans’ already high likelihood of placing off-premise orders through digital avenues such as apps or Order takeout/delivery 47% websites. via AI assistant 44%

Order takeout/ 46% delivery via chatbot 40%

Have order delivered via self- 42% driving robot 38%

38% Have order delivered via drone 38%

Base: Approximately 250 (Singapore) & 5,800 (global) foodservice consumers Singapore Global Q: If offered, how likely or unlikely would you be to use the following amenities for to-go orders? Source: Singapore Country Report, December 2018

© 2019 Technomic, Inc. 9 Asia Menu Trends India, China, Japan, South Korea, Malaysia, Philippines, Singapore, Indonesia

Hawaiian Vibes Chicken Skin Snacks Meatless Burgers

Starbucks: Gula Melaka Donut Richeese Factory: Cheese Crackling KFC: Cheese Thick Mushroom (Malaysia) (Indonesia) Vegetarian Burger (China) One of three limited-edition LTOs for First introduced for Ramadan season, this Marking the chain’s foray into vegetarian Ramadan, this star-shaped treat recently added snack features pieces of burgers in its most important market, this featured a coating of roasted Hawaiian crispy chicken skin served with signature new offering features a patty consisting of coconut shavings as its focal ingredient. cheese sauce. a breaded portobello mushroom filled with a mix of four cheese. Source: Regional Menu Intelligence Report, July 2019

© 2019 Technomic, Inc. 10 New on the Menu Noteworthy Additions

Singapore Indonesia chips, vanilla ice cream, strawberry puree and ● has made the ● A&W introduced a new chocolate syrup Impossible burger available in Mango Chicken Pocket on- ● Doutour’s recent LTOs Singapore—the chain’s first the-go handheld included Stamina Soboro international market for the ● Domino’s launched the Bowl, Pescatora Spaghetti plant-based option Cheese Burst Pizza, Chicken and BLT Cheese Sandwich ● KFC launched Cereal Chicken, Dominator Pizza and Grilled ● KFC returned its Golden featuring a breading of crispy Beef Supreme Pizza Egg Crunch chicken as well, butter cereal, curry leaves and ● Dunkin’ rolled out Spicy featuring salted egg, curry chile Mango Munchkins and leaves and sweet basil ● McDonald’s latest offerings Spicy Pineapple Munchkins ● Marrybrown brought back included the McSpicy Deluxe its Korean-inspired Hot chicken sandwich, Creamy Chicks Chicken Wings and Herb Chicken Pie and the Hot Chicks Burger McMuffin Stack breakfast sandwich Philippines ● BonChon also rolled out new K-Fries in Kim Cheese and BBQ flavors ● Greenwich rolled out new Malaysia Tuna Lasagna Supreme for a limited time ● Chili’s Grill & Bar added a desserty take on nachos ● Jollibee added two desserts featuring fresh strawberries, for summer, the returning cinnamon-sugar tortilla Halo-Halo Sundae Twirl and the new Ube Dip Cone Twirl

Source: Regional Menu Intelligence Report, July 2019

© 2019 Technomic, Inc. 11 © 2019 Technomic, Inc. 12 Interested in the program? Contact:

Mark Wesoloskie Global Business Development Manager [email protected]