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20151221-NEWS--1-NAT-CCI-CL_-- 12/18/2015 1:36 PM Page 1 DECEMBER 21-27, 2015 VOL. 36, NO. 51 CLEVELAND BUSINESS Big-time planning dominated in 2015 Page 13 35 years of news Entire contents © 2015 by Crain Communications Inc. & newsmakers Pages 14-18 Lisa Lorek 20151221-NEWS--2-NAT-CCI-CL_-- 12/18/2015 11:29 AM Page 1 Small Business Matters i Want more information and resources on this week's topics, ideas and events? Go to www.cose.org/smallbizmatters. PRESENTED BY 52 TIPS FOR YOUR BUSINESS Tip #52 - Source a Supply of Interns There are a number of reasons your [OLYPNO[Z[HɈPUWSHJL/PYPUNPU[LYUZOPWZPZ business should place a high priority on PTWVY[HU[[VPKLU[PM`[OLYPNO[Z[HɈ[VILVU internships. Besides the fact that your the right bus and in the right seat. December 21 company is playing an integral part in training future employees, you are also Internship program structure developing your own pipeline of potential Internships are typically part-time By The Numbers future employees. According to a report throughout the year and are short-term from the Northeast Ohio Council on Higher assignments. Employers provide us with Education, 53% of employers increased feedback during our site visits and consistently their number of student interns in 2014, are seeking students with strong soft skills compared to just 35% who did so in 2013. and business acumen to work in a business 1;5L\ɈLY But what’s the best way to source environment. The technical knowledge is Cuyahoga Community College and utilize these students? First, in my important and they are willing to train students professional experiences as a former VU[OLPYWYVJLZZLZ[VILLɈLJ[P]L usually report to the owner or senior leader YLJY\P[LY [OL ILZ[ ^H` [V ÄUK H Z\WWS` VM Highly successful internship programs in the organization who will train and prep interns is through developing partnerships have a thorough job description that the student to make an immediate impact. with local colleges or universities. Contact includes productive work assignments Students seeking internships are encouraged your local career center to understand related to department and organizational to explore working for organizations that [OL WYVNYHTZ VɈLYLK HUK [OLPY WYVJLZZ [V goals. Students are eager to practice what can provide them an opportunity to learn identify interns. At Cuyahoga Community they have learned in the classroom and regardless of the size in organization. Our College, we are prepared to meet you at your apply it to their internship. students who have participated in a co- VɉJL [V \UKLYZ[HUK `V\Y [HSLU[ HJX\PZP[PVU Employers who create a learning op position routinely participate in College plans and how we can supply you with talent environment for students and provide the career center events in order to share their through our internship program with resumes opportunity to use their skills, knowledge experiences with other students and to 44% of students actively seeking internships. and abilities on projects creates a sense of advise them that they, too, can receive a The percentage of employers Hiring student interns should be similar ownership to make the internship experience Z\JJLZZM\SHUKX\HSP[`PU[LYUZOPWL_WLYPLUJL to the process and assessment of hiring a success. working for any size organization. using their internship program WYVMLZZPVUHSZ[HɈ[V`V\YVYNHUPaH[PVU4VZ[ According to the National Association The feedback we receive from our students as a proving ground for hiring LTWSV`LYZ PUJS\KL T\S[PWSL Z[HɈ TLTILYZ of Colleges and Employers’ 2015 Co-op has been overwhelmingly supportive of the potential future employees. from the department and cross-functional survey, most of an intern’s day will be spent on-boarding, guidance and relationships teams to help represent their area in the doing analytical/problem-solving followed, ^P[O [OLPY Z\WLY]PZVY :VTL LTWSV`LYZ VɈLY SOURCE: NORTHEAST OHIO COUNCIL selection process. Using this collaborative in order, by: a mentoring program to keep students ON HIGHER EDUCATION approach will provide a strong assessment project management; engaged and identify areas of concern before of the student intern’s background and communications; they become an issue. Other successful support from the department. Employers logistics; experiences from our students indicate a high need to identify the technical and soft clerical tasks; and level of support and commitment from the skills necessary to be successful in their nonessential functions. team they worked with during the internship. Connection Calendar KLWHY[TLU[HUKOV^[OH[Z[\KLU[^V\SKÄ[ in their organizational culture. Jim Collins, Small business advantage -VYTVYLPUMVYTH[PVUJVU[HJ[1;5L\ɈLY A GLIMPSE INSIDE THE author of Good to Great, concludes before The advantage of being a small business Director, Employer Relations, 10,000 SMALL BUSINESSES an organization takes their performance can allow students to get more exposure ,HZ[LYU*HTW\ZH[QVUUL\ɈLY'[YPJLK\ PROGRAM to the next level to be truly great you need and experience in business operations. They VY Interested in learning more about the Goldman Sachs 10,000 Small Businesses program or thinking about applying? This is an opportunity for you to get BIG IDEAS an inside peek at what the program is about. You will learn about the program, meet lead faculty member Larry Polena, participate in a mini session and 5 Ways to Boost Cybersecurity at Your Firm engage with a panel of local small business owners who graduated from the program. By Alicia Hoisington JANUARY 14, 2016 !(4¶74 According to Kaspersky Lab’s “Damage Establish best practices for payment Tri-C Advanced Technology Control: The Cost of Security Breaches” report, cards: Work with banks or card 90% of businesses in 2015 experienced a processors to ensure you’re using trusted Training Center, Cleveland security incident, and 46% of businesses and validated tools as well as anti-fraud lost sensitive data because of an internal ZLY]PJLZ 0M `V\ OH]LU»[ THKL [OL ,4= or external security threat. According to the shift yet, get up to speed on what you DRIVING CASH FLOW FROM ENERGY EFFICIENCY report, small businesses spend an average of ULLK[VKV[V\WKH[L`V\YLX\PWTLU[ $38,000 in direct spend to recover from the PROJECTS WEBINAR attack. Indirect costs from a breach on a small Back up important data and information: An increasing number of small businesses are implementing upgrades that improve energy business can cost an additional $8,000. Regularly back up data on all your LɉJPLUJ`YLK\JL^HZ[LHUKTPUPTPaL[OL “Small businesses are particularly computers. If possible, back up your data impact on the environment. Business owners vulnerable to cybersecurity threats and automatically or at least weekly. Store the know that lower energy use translates into crime,” says Gil Goldberg, district director JVWPLZLP[OLYVɈZP[LVYVU[OLJSV\K PTWYV]LKWYVÄ[HIPSP[`HUKJHZOÅV^HUK[OH[ of the Small Business Association Cleveland investments in energy conservation measures can +PZ[YPJ[6ɉJL¸.P]LU[OLPYYVSLPU[OLUH[PVU»Z Protect against viruses, spyware Control physical access to computers HKKZPNUPÄJHU[]HS\L[VI\ZPULZZHZZL[Z supply chain and economy, combined with and other malicious code: Each of and networks: For instance, laptops can Attend this webinar and learn how to evaluate your fewer resources than their larger counterparts your business’s computers should be be easy targets for theft, or can easily be facility, identify rebates and incentives, coordinate to secure their information, systems and LX\PWWLK ^P[O HU[P]PY\Z ZVM[^HYL HZ ^LSS lost. Ensure laptops are locked when not with the installer(s) and determine the right debt networks, small employers are an attractive as antispyware. These should be updated in use. ÄUHUJPUNVW[PVUMVY`V\YWYVQLJ[ target for cybercriminals.” regularly. JANUARY 27, 2016 Goldberg says now is the time to take stock 11-11:45 (4 of your business’s cybersecurity health by Use strong passwords and change For more on this topic, securing your information, identifying risk and them often: Consider implementing ILVU[OLSVVRV\[MVY[OLYLMYLZOLK Cost: FREE learning best practices for guarding against T\S[PMHJ[VY H\[OLU[PJH[PVU [OH[ YLX\PYLZ ]LYZPVUVM[OL*6:,<WKH[LTHNHaPUL Email [email protected] to register cyberthreats. According to the association, additional information beyond a password ^OPJO^PSSKLI\[LHYS`UL_[`LHY Ä]LVM[OLZLILZ[WYHJ[PJLZPUJS\KL! to gain entry. 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