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19 MAI 2004 À 14H Dossier de pre s s e 19 MAI 2004 à 14h INSTALLATION PERMANENTE DE LA PALME D’OR DU FESTIVAL DE CANNES CRÉÉE ET RÉALISÉE PAR OPIOCOLOR EN MOSAÏQUE L’OPIO POUR LE PALAIS DES FESTIVALS ET DES CONGRÈS DE CANNES BAUER CONTACT PRESSE CONTACT PRESSE Communication Nadine BAUER Elisabeth LARA d’entreprise 06 03 89 57 60 Tel : 04 92 99 84 46 Tel : 04 93 60 19 31 Fax : 04 92 99 84 25 [email protected] [email protected] C o m m u n i qué de pre s s e INSTALLATION PERMANENTE LE 19 MAI 2004 A 14h DE LA PALME D’OR DU FESTIVAL DE CANNES CREEE ET REALISEE PAR OPIOCOLOR EN MOSAIQUE L’OPIO POUR LE PALAIS DES FESTIVALS ET DES CONGRES DE CANNES Le 19 Mai 2004, David LISNARD, Président du Palais des Festivals et des Congrès de Cannes, Adjoint au Tourisme et à l'Evénementiel de la Ville de Cannes, inaugurera en présence de Gilles JACOB, Président de l'Association Française du Festival de Cannes, Véronique CAYLA, Directrice Générale du Festival de Cannes, Martine GIULIANI, Directeur Général du Palais des Festivals et des Congrès et de Didier CASSINI, Président de la Société OPIOCOLOR, une fresque créée et réalisée par la Société OPIOCOLOR en mosaïque L’ Opio, repré- sentant LA PALME D’OR DU FESTIVAL DE CANNES. Symbole d’une manifestation légendaire, qui a vu le jour en 1946, la Palme d’Or créée en 1955, restera à jamais liée à cet événement international qui fait de Cannes la Capitale du 7ième Art. Il est alors apparu très naturel que ce symbole figure en permanence au cœur du Palais des Festivals, et rappelle à chacun de ses visiteurs ce prestigieux rendez-vous annuel qui attire des centaines de personnalités amateurs et professionnels du cinéma. En associant une entreprise régionale, OPIOCOLOR, créateur et fabricant de mosaïque, exportant dans plus de 80 pays, à la création de cette œuvre, le Palais des Festivals et des Congrès témoigne de sa volonté de valoriser le patrimoine culturel et économique local et de favoriser son ouverture sur le Monde. Cette œuvre de 3 mètres sur 4 mètres de haut, composée de 30 000 carreaux taillés dans un dégradé de « bleus sublimes et transparents » de mosaïque L’ Opio, et de 3000 carreaux en mosaïque d’or fin 24 carats, ornera désormais le hall du Grand Auditorium du Palais. Nous vous convions à découvrir la fresque Mosaïque Palme d’Or du Festival de Cannes le 19 MAI 2004 à 14h PALAIS DES FESTIVALS ET DES CONGRES DE CANNES HALL DU GRAND AUDITORIUM Merci de confirmer votre présence auprès de : Nadine BAUER Elisabeth LARA 06 03 89 57 60 Tel : 04 92 99 84 46 Fax : 04 92 60 32 20 Fax : 04 92 99 84 25 [email protected] [email protected] OPIOCOLOR : UNE MATIERE , UN SAVOIR FAIRE ET UN CONTENU CULTUREL OPIOCOLOR, c’est tout d’abord une matière. L’association de matières premières nobles et l’utilisation d’équipements et de technologies performantes ont per- mis à l’entreprise de développer en quarante ans un savoir faire spécifique et de produire une mosaïque unique de par ses couleurs, sa transparence, sa luminosité : l’OPIO OPIOCOLOR est leader aujourd'hui en France, dans le domaine de la fabrication de mosaïques de verre : carreaux 20x20 mm, mosaïques de verre de décoration pour intérieurs et extérieurs (piscines, salles de bains, façades, etc.,). C'est la dernière usine de ce type sur le territoire national. La matière, de par ses coloris et ses reflets (gamme de 96 couleurs de base et possibilité de mélanges à l'infini), donne à ce produit des caractéristiques de qualité et un aspect attractif. OPIOCOLOR, c’est un savoir faire. Innover et développer des matières contribuant à une nouvelle esthétique. Qualité et innovation caractérisent sa politique de fabrication. Dans les dernières années OPIOCOLOR a considéra- blement enrichi sa gamme en créant de nouvelles séries de mosaïques (les Sublimes, les Nautilus et Nautilus Fauve) destinées à la décoration, et en diversifiant les formats. Elle offre également une gamme exceptionnelle de mosaïques d'or, composées de véritables feuilles d'or fin 24 ct, dans des formats et des aspects diversifiés. Opiocolor consacre d’importants moyens pour innover sur le plan technique, tant au niveau de la composition de nouvelles couleurs et matières, que dans la création de décors personnalisés à l’aide de technologies informatiques adaptées. OPIOCOLOR c’est aussi un contenu culturel : Transmettre un message d’esthétique dans le respect des diversités culturelles OPIOCOLOR, au cœur d’une région où tant d’artistes et de peintres ont apporté leur talent et leurs couleurs, s’ins- crit dans une démarche artistique et culturelle : la mosaïque, un art millénaire sur tout le bassin méditerranéen a été utilisée par de grands artistes tels que Chagall, Léger ….., et l’est encore par des artistes contemporains. Développer une valeur ajoutée artistique, valoriser la créativité en s’impliquant dans des projets culturels ceci grâce à des technologies innovantes fait partie intégrante de sa stratégie de développement. Grâce à la création d’un logiciel informatique spécifique pour la composition de décors, la société personnalise tout type de décors ou motifs en carreaux entiers ou taillés. Dessins, photos, documents, sont numérisés ce qui permet leur traitement et leur reconstitution à l’écran en mosaïques. La société compte à son actif de nombreuses réalisations de décors d’embellissement urbain et de fresques et décors de prestige, dont à titre d’exemples : Métro de Hong Kong , Mosquée du Roi Hassan II à Casablanca, Nikko Hotel à Bali, Jumeira resort à Dubai, Façade cinéma jubilee à Singapour… Dossier de Presse Général OPIOCOLOR - Contact Presse Tèl : 33 (0)4 92 60 32 22 - Fax : 33 (0)4 92 60 32 20 - [email protected] UNE CREATION SPECIALE POUR LE PALAIS DES FESTIVALS ET DES CONGRES DE CANNES LA PALME D’OR DU FESTIVAL “Notre idée : grâce à la technologie, transporter notre valeur artistique en temps réel, donner immédiatement de l’émotion aux clients“, explique Didier Cassini , P.D.G. d’OPIOCOLOR Grâce à un logiciel informatique dédié à la composition de décors en carreaux entiers, l’entreprise peut person- naliser tout type de décors ou motifs en carreaux entiers ou taillés. Un concept unique d’assistance à la réalisation de décors en mosaïque. Conseil, étude sur mesure, budget assistance technique et réalisation de toutes ambiances de mosaïques. La création des décors nécessite tout un travail d’interprétation des dessins par l’informatique pour les transfor- mer en mosaïque et les mettre en situation. C’est le rôle des équipes d’infographistes d’OPIOCOLOR, qui grâce au logiciel de mosaïque L’Opio, préparent les dossiers études et projets de décors, pour les architectes ou déco- rateurs. Première étape : Créer à l’aide du logiciel, le motif en mosaïque à l’écran, à partir d’un dessin manuel ou informatique. Deuxième étape : Intégrer les mosaïques (décors, frises et mélanges) dans le décor ou un environnement choisi. Le savoir faire d’Opiocolor en la matière est inestimable. Il permet de proposer des études in situ aux clients ou architectes sur des projets d’envergure, en replaçant le produit en situation réelle, ce qui est une aide considé- rable à la prise de décision. Troisième étape : créer le calepinage de chaque décor, et, s’il s’agit de technique mixte carreaux entiers, carreaux taillés orientés, cela ne peut se faire automatiquement grâce au logiciel. Il faut là aussi l’intervention de l’homme, en répertoriant chaque coloris, de façon à modéliser le motif, et ensuite en numérotant chaque carreau. La difficulté est de prendre en compte les formes des joints, qui sont aléatoires, en fonction de la courbe du motif, et dont le logiciel ne tient pas compte. Et c’est là un véritable travail de mosaïste que font les infographistes : des mosaïstes informatiques,… la technologie au service de la création. Inspiration création Interprétation et adaptation Dossier de Presse Général OPIOCOLOR - Contact Presse Tèl : 33 (0)4 92 60 32 22 - Fax : 33 (0)4 92 60 32 20 - [email protected] L’OPIO, MATIERE DE L’ART TRANSMETTRE UN MESSAGE D’ESTHETIQUE DANS LE RESPECT DES DIVERSITES CULTURELLES Des fresques millénaires retracent l’histoire du bassin méditerranéen. La technique de la mosaïque nous a transmis les messages du passé. OPIOCOLOR dans cette continuité inscrit son développement dans une démarche artistique et culturelle, portée par le contexte azuréen, en se rapprochant d’artistes contemporains pour favoriser la réalisation de leurs œuvres en mosaïques, ou en réalisant de nombreux décors d’embellissement urbain, des fresques et décors de prestige . De nombreuses oeuvres picturales, peuvent être créées ou reproduites en mosaïques : grâce à la richesse de palet- te de couleurs et d’ors, l’assemblage de ces milliers de petits carreaux de mosaïques permet de restituer avec fidé- lité le jeu de couleurs, la brillance, la matité, les motifs ondoyants, géométriques, curvilignes, arabesques ou carac- tères orientaux et de garder intacte l’émotion générée par l’œuvre originale. A titre d’exemple sa collaboration avec l’artiste américain NALL Nall et l’OPIO A l’image de bien des artistes du XXème siècle, la mosaïque, cette palette pour capturer la lumière, occupe une place importante dans l’œuvre de Nall. Son travail pictural s’ancre profondément dans la matière par un assemblage d’éléments et de matériaux éclectiques, un jeu de volumes, de couleurs. Après une première collaboration avec la société pour l’exposition de Dior Addict, NALL a créé deux pensées, sym- bole de sagesse, en mosaïque «L’ OPIO » pour le Grimaldi Forum Monaco.
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