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ASVA Visitor Trend Report, October 2019 Dashboard Summary October

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ASVA Visitor Trend Report, October 2019 Dashboard Summary October ASVA Visitor Trend Report, October 2019 Dashboard Summary Usable data was received from 148 sites. The total number of visits recorded in October 2019 October 2019 was 1,898,430; this compares to 1,806,693 in 2018 and indicates an increase of 5.1%. Excluding Country Parks ASVA's Commentary and Observations for October 2019 October 19 1,898,430 5.1% p Year-to-Date 23,263,789 2.2% p It is pleasing to report an upturn in visitor numbers to ASVA member sites in October, with an overall increase of 5.1% (excluding country parks), when compared with figures from the same month in 2018. This Including Country Parks increase has a knock on effect on the year to date figures, with the overall year date numbers up 2.2% on October 19 2,093,408 4.5% p 2018 levels. Year-to-Date 27,649,682 2.8% p It is however worth noting that there are some considerable differences regionally, with the West region showing a very large increase of 20.8%, while the East region is down 3.2%. Per Region In terms of the major attractions, it was a very good month for Jacobite Cruises (up 20%), Glasgow Northern Scotland 164,648 7.1% p Cathedral (up 16%), Kelvingrove Art Gallery and Museum (up 43%) and the Riverside Museum (up 67%), with *Northern Scotland † 133,802 7.7% p This report was the latter three all contributing to the strong performance of the West region. Eastern Scotland 1,060,965 -3.2% q produced for ASVA by Southern Scotland 24,570 -1.0% q In terms of the weather, October in Scotland was generally unsettled for the first half of the month, before *Southern Scotland † 23,080 -1.7% q becoming dryer, sunnier and colder towards the end of the month. The mean temperature for October was Western Scotland 843,225 15.7% p provisionally 0.8 °C below the long term average. Rainfall was 87% of average and sunshine was 118% of average, with western areas tending to be sunniest relative to the long-term normal. *Western Scotland † 680,583 20.8% p Per Attraction Category Heritage/historic property/stately 523,921 4.1% p house Museums & Galleries 964,411 8.2% p Zoo/wildlife/safari 81,980 -3.6% q park/aquarium Forest park/ 194,978 -0.7% q country park Gardens 11,917 51.4% p Distillery/whisky 75,760 6.9% p related Visitor Centre 33,951 -16.3% q Boat Trip/Marine 45,358 24.7% p Other 161,132 -6.1% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 7.38 (12) 5.76 (11) 3.73 (12) 3.26 (8) * † Excluding Country Parks 10.2% p -50.1% q 14.7% p 5.2% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers p Month Latest 5.1% 3,637,863 3,288,698 1,898,430 2,889,977 1,806,693 2,569,204 2,588,740 2,229,877 1,612,429 1,898,430 1,545,893 1,336,860 1,205,663 1,341,695 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Additional Comments Oct-19 Oct-18 Positive influences Ticket SPV Retail SPV Catering SPV Ticket Spend Glasgow Science Centre "October 2019 was a reasonably good month with a combination of half term holidays and poor weather conditions." 10.2% p Scottish Crannog Centre "Our totals have increased from previous years in October." £7.38 Retail Spend Negative influences £6.70 14.7% p Highland Folk Museum "Poor weather has led to parts of the museum having to be closed to the public, many visitors don't want to visit a open Catering Spend - Newtonmore air museum in the rain and high winds." 5.2% p £3.73 £3.26 £3.25 £3.10 Oct 2019 Oct 2018 £11.56 Spend per ticket sold -50.1% q £5.76 _________________ Oct 2019 Oct 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report October 2019 u Responses for October 2019 were received from 165 sites. u 6 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 17 sites have not submitted results or were closed for the season in October 2018 and thus do not appear in the tables below. October 2019 October 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 1057 1254 -16% Dumfries Museum & Camera Obscura 1526 1188 28% Aberlour Distillery 1859 699 166% Dunblane Cathedral 1058 1228 -14% Alloa Tower 981 854 15% Dunfermline Palace 1573 1078 46% Almond Valley Heritage Trust 8361 10213 -18% Dunstaffnage Castle 1083 944 15% Arbroath Abbey 964 928 4% Edinburgh Bus Tours 54991 64643 -15% Bachelors' Club 32 25 28% Edinburgh Castle 165212 162958 1% Bannockburn 3351 3130 7% Edinburgh Zoo 41581 42163 -1% Barry Mill 116 51 127% Elgin Cathedral 1695 1418 20% Black House 762 601 27% Falkland Palace & Garden 4321 3568 21% Blackness Castle 5614 4132 36% Fort George 4855 4953 -2% Blair Athol Distillery Visitor Centre 6691 6273 7% Fyvie Castle 1348 1459 -8% Bothwell Castle 851 922 -8% Gallery of Modern Art 43928 50897 -14% Branklyn Garden 855 965 -11% Geilston Garden 1574 764 106% Brodick Garden & Country Park 6009 3329 81% Georgian House 3403 3737 -9% Brodie Castle 5684 4917 16% Gladstone's Land 2294 1732 32% Broughton House & Garden 1490 1328 12% Glasgow Cathedral 32592 28164 16% Caerlaverock Castle 2461 2697 -9% Glasgow Museums Resource Centre 1756 1802 -3% Calderglen Country Park 83454 78116 7% Glen Ord Distillery Visitor Centre 3011 2847 6% Callendar House 4485 4876 -8% Glencoe 2395 n/a Cardhu Distillery Visitor Centre 1037 1208 -14% Glenkinchie Distillery Visitor Centre 2959 4026 -27% Castle Campbell 1250 1166 7% Grampian Transport Museum 2689 2874 -6% Castle Fraser, Garden & Estate 2054 1371 50% Greenbank Garden 1987 841 136% Centre for Contemporary Arts 30222 7000 332% Haddo House 597 n/a Clynelish Distillery Visitor Centre 600 579 4% Highland Wildlife Park 17468 18481 -5% Cragganmore Distillery Visitor Centre 959 682 41% Hill of Tarvit Mansionhouse & Garden 655 519 26% Craigievar Castle 802 501 60% Holmwood 663 481 38% Craigmillar Castle 2862 2996 -4% House for an Art Lover 751 1058 -29% Crarae Garden 834 163 412% House Of Dun 700 430 63% Crathes Castle, Garden & Estate 4193 4735 -11% Hugh Miller Museum & Birthplace Cottage 189 205 -8% Culloden Battlefield visitor centre 18113 17913 1% Huntingtower Castle 513 504 2% Culzean Country Park 24113 35188 -31% Huntly Castle 740 649 14% Dallas Dhu Distillery 324 285 14% Inchmahome Priory 1167 1316 -11% Dalwhinnie Distillery Visitor Centre 6044 4869 24% Inveraray Castle 9563 7640 25% Dewar’s Aberfeldy Distillery 3883 3653 6% Inveresk Lodge Garden 336 204 65% Dirleton Castle 1799 1822 -1% Inverewe Garden & Estate 3841 2832 36% Discovery Point 7363 11346 -35% J M Barrie's Birthplace 237 91 160% Doune Castle 10900 10667 2% Jacobite Cruises Ltd 20688 17279 20% Drum Castle, Garden & Estate 1825 1432 27% Jedburgh Abbey 1775 1625 9% Dryburgh Abbey 1086 911 19% John Gray Centre 13424 13124 2% Dumbarton Castle 1476 1445 2% Johnstons of Elgin 15011 14019 7% 4 October 2019 October 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Kellie Castle & Garden 1581 1254 26% Souter Johnnie's Cottage 105 246 -57% Kelpies Tours 1656 1780 -7% St Andrews Castle 5453 5499 -1% Kelvingrove Art Gallery and Museum 116642 81678 43% St Andrews Cathedral 2989 3087 -3% Lagavulin Distillery Visitor Centre 2977 1602 86% St Giles' Cathedral 96348 91777 5% Linlithgow Palace 6493 5892 10% St Vigeans 56 64 -13% Loch Leven 1401 1111 26% Stanley Mills 1165 903 29% Low Parks Museum 2759 2325 19% Stirling Castle 42356 41212 3% Macduff Marine Aquarium 4768 5551 -14% Summerlee Museum 14899 16433 -9% Malleny Garden 115 345 -67% Talisker Distillery Visitor Centre 4412 4782 -8% Melrose Abbey 3472 3032 15% Tantallon Castle 3611 3140 15% Moirlanich Longhouse 43 22 95% Tenement House 2159 1731 25% Mount Stuart 4025 3787 6% The Black Watch Castle and Museum 8838 8888 -1% Mugdock Country Park 48232 48802 -1% The Hunterian Museum and Art Gallery 15717 16332 -4% National Museum of Flight 6329 6499 -3% The People's Palace Museum 24839 26367 -6% National Museum of Rural Life 9713 8800 10% The Scotch Whisky Experience 34285 32549 5% National Museum of Scotland 176317 185419 -5% The Scottish Parliament 23673 26418 -10% National War Museum 61997 65486 -5% The St Mungo Museum of Religious Life And Art 13300 11194 19% New Abbey Corn Mill 206 257 -20% The Tall Ship at Riverside 24670 19102 29% Oban Distillery Visitor Centre 3638 4015 -9% Thomas Carlyle's Birthplace 222 58 283% Pitmedden Garden 3209 1921 67% Threave Castle 508 1465 -65% Pollok House 3348 4595 -27% Threave Estate 7983 8711 -8% Preston Mill 235 96 145% Urquhart Castle 34724 32569 7% Provand's Lordship 8021 5793 38% Riverside Museum 125749 75157 67% Robert Burns Birthplace Museum 20404 21878 -7% Robert Burns Centre 2629 2589 2% Robert Burns House 1027 875 17% Robert Smail's Printing Works 185 81 128% Rothesay Castle 937 446 110% Royal Burgh of Culross 2076 2200 -6% Royal Lochnagar Distillery Visitor Centre 1814 1670 9% Scotland Street School Museum 5625 7467 -25% Scotland's Secret Bunker 3910 3200 22% Scottish Crannog Centre 2915 2798 4% Scottish Fisheries Museum 7587 9123 -17% Scottish National Gallery 134537 143916 -7% Scottish National Gallery of Modern Art 44081 50688 -13% Scottish National Portrait Gallery 30361 29205 4% Scottish Seabird Centre 18163 18812 -3% Skara Brae 3771 3206 18%.
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