ASVA Visitor Trend Report, October 2019 Dashboard Summary Usable data was received from 148 sites. The total number of visits recorded in October 2019 October 2019 was 1,898,430; this compares to 1,806,693 in 2018 and indicates an increase of 5.1%. Excluding Country Parks ASVA's Commentary and Observations for October 2019 October 19 1,898,430 5.1% p Year-to-Date 23,263,789 2.2% p It is pleasing to report an upturn in visitor numbers to ASVA member sites in October, with an overall increase of 5.1% (excluding country parks), when compared with figures from the same month in 2018. This Including Country Parks increase has a knock on effect on the year to date figures, with the overall year date numbers up 2.2% on October 19 2,093,408 4.5% p 2018 levels. Year-to-Date 27,649,682 2.8% p It is however worth noting that there are some considerable differences regionally, with the West region showing a very large increase of 20.8%, while the East region is down 3.2%. Per Region In terms of the major attractions, it was a very good month for Jacobite Cruises (up 20%), Glasgow Northern Scotland 164,648 7.1% p Cathedral (up 16%), Kelvingrove Art Gallery and Museum (up 43%) and the Riverside Museum (up 67%), with *Northern Scotland † 133,802 7.7% p This report was the latter three all contributing to the strong performance of the West region. Eastern Scotland 1,060,965 -3.2% q produced for ASVA by Southern Scotland 24,570 -1.0% q In terms of the weather, October in Scotland was generally unsettled for the first half of the month, before *Southern Scotland † 23,080 -1.7% q becoming dryer, sunnier and colder towards the end of the month. The mean temperature for October was Western Scotland 843,225 15.7% p provisionally 0.8 °C below the long term average. Rainfall was 87% of average and sunshine was 118% of average, with western areas tending to be sunniest relative to the long-term normal. *Western Scotland † 680,583 20.8% p Per Attraction Category Heritage/historic property/stately 523,921 4.1% p house Museums & Galleries 964,411 8.2% p Zoo/wildlife/safari 81,980 -3.6% q park/aquarium Forest park/ 194,978 -0.7% q country park Gardens 11,917 51.4% p Distillery/whisky 75,760 6.9% p related Visitor Centre 33,951 -16.3% q Boat Trip/Marine 45,358 24.7% p Other 161,132 -6.1% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 7.38 (12) 5.76 (11) 3.73 (12) 3.26 (8) * † Excluding Country Parks 10.2% p -50.1% q 14.7% p 5.2% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers p Month Latest 5.1% 3,637,863 3,288,698 1,898,430 2,889,977 1,806,693 2,569,204 2,588,740 2,229,877 1,612,429 1,898,430 1,545,893 1,336,860 1,205,663 1,341,695 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Additional Comments Oct-19 Oct-18 Positive influences Ticket SPV Retail SPV Catering SPV Ticket Spend Glasgow Science Centre "October 2019 was a reasonably good month with a combination of half term holidays and poor weather conditions." 10.2% p Scottish Crannog Centre "Our totals have increased from previous years in October." £7.38 Retail Spend Negative influences £6.70 14.7% p Highland Folk Museum "Poor weather has led to parts of the museum having to be closed to the public, many visitors don't want to visit a open Catering Spend - Newtonmore air museum in the rain and high winds." 5.2% p £3.73 £3.26 £3.25 £3.10 Oct 2019 Oct 2018 £11.56 Spend per ticket sold -50.1% q £5.76 _________________ Oct 2019 Oct 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report October 2019 u Responses for October 2019 were received from 165 sites. u 6 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 17 sites have not submitted results or were closed for the season in October 2018 and thus do not appear in the tables below. October 2019 October 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 1057 1254 -16% Dumfries Museum & Camera Obscura 1526 1188 28% Aberlour Distillery 1859 699 166% Dunblane Cathedral 1058 1228 -14% Alloa Tower 981 854 15% Dunfermline Palace 1573 1078 46% Almond Valley Heritage Trust 8361 10213 -18% Dunstaffnage Castle 1083 944 15% Arbroath Abbey 964 928 4% Edinburgh Bus Tours 54991 64643 -15% Bachelors' Club 32 25 28% Edinburgh Castle 165212 162958 1% Bannockburn 3351 3130 7% Edinburgh Zoo 41581 42163 -1% Barry Mill 116 51 127% Elgin Cathedral 1695 1418 20% Black House 762 601 27% Falkland Palace & Garden 4321 3568 21% Blackness Castle 5614 4132 36% Fort George 4855 4953 -2% Blair Athol Distillery Visitor Centre 6691 6273 7% Fyvie Castle 1348 1459 -8% Bothwell Castle 851 922 -8% Gallery of Modern Art 43928 50897 -14% Branklyn Garden 855 965 -11% Geilston Garden 1574 764 106% Brodick Garden & Country Park 6009 3329 81% Georgian House 3403 3737 -9% Brodie Castle 5684 4917 16% Gladstone's Land 2294 1732 32% Broughton House & Garden 1490 1328 12% Glasgow Cathedral 32592 28164 16% Caerlaverock Castle 2461 2697 -9% Glasgow Museums Resource Centre 1756 1802 -3% Calderglen Country Park 83454 78116 7% Glen Ord Distillery Visitor Centre 3011 2847 6% Callendar House 4485 4876 -8% Glencoe 2395 n/a Cardhu Distillery Visitor Centre 1037 1208 -14% Glenkinchie Distillery Visitor Centre 2959 4026 -27% Castle Campbell 1250 1166 7% Grampian Transport Museum 2689 2874 -6% Castle Fraser, Garden & Estate 2054 1371 50% Greenbank Garden 1987 841 136% Centre for Contemporary Arts 30222 7000 332% Haddo House 597 n/a Clynelish Distillery Visitor Centre 600 579 4% Highland Wildlife Park 17468 18481 -5% Cragganmore Distillery Visitor Centre 959 682 41% Hill of Tarvit Mansionhouse & Garden 655 519 26% Craigievar Castle 802 501 60% Holmwood 663 481 38% Craigmillar Castle 2862 2996 -4% House for an Art Lover 751 1058 -29% Crarae Garden 834 163 412% House Of Dun 700 430 63% Crathes Castle, Garden & Estate 4193 4735 -11% Hugh Miller Museum & Birthplace Cottage 189 205 -8% Culloden Battlefield visitor centre 18113 17913 1% Huntingtower Castle 513 504 2% Culzean Country Park 24113 35188 -31% Huntly Castle 740 649 14% Dallas Dhu Distillery 324 285 14% Inchmahome Priory 1167 1316 -11% Dalwhinnie Distillery Visitor Centre 6044 4869 24% Inveraray Castle 9563 7640 25% Dewar’s Aberfeldy Distillery 3883 3653 6% Inveresk Lodge Garden 336 204 65% Dirleton Castle 1799 1822 -1% Inverewe Garden & Estate 3841 2832 36% Discovery Point 7363 11346 -35% J M Barrie's Birthplace 237 91 160% Doune Castle 10900 10667 2% Jacobite Cruises Ltd 20688 17279 20% Drum Castle, Garden & Estate 1825 1432 27% Jedburgh Abbey 1775 1625 9% Dryburgh Abbey 1086 911 19% John Gray Centre 13424 13124 2% Dumbarton Castle 1476 1445 2% Johnstons of Elgin 15011 14019 7% 4 October 2019 October 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Kellie Castle & Garden 1581 1254 26% Souter Johnnie's Cottage 105 246 -57% Kelpies Tours 1656 1780 -7% St Andrews Castle 5453 5499 -1% Kelvingrove Art Gallery and Museum 116642 81678 43% St Andrews Cathedral 2989 3087 -3% Lagavulin Distillery Visitor Centre 2977 1602 86% St Giles' Cathedral 96348 91777 5% Linlithgow Palace 6493 5892 10% St Vigeans 56 64 -13% Loch Leven 1401 1111 26% Stanley Mills 1165 903 29% Low Parks Museum 2759 2325 19% Stirling Castle 42356 41212 3% Macduff Marine Aquarium 4768 5551 -14% Summerlee Museum 14899 16433 -9% Malleny Garden 115 345 -67% Talisker Distillery Visitor Centre 4412 4782 -8% Melrose Abbey 3472 3032 15% Tantallon Castle 3611 3140 15% Moirlanich Longhouse 43 22 95% Tenement House 2159 1731 25% Mount Stuart 4025 3787 6% The Black Watch Castle and Museum 8838 8888 -1% Mugdock Country Park 48232 48802 -1% The Hunterian Museum and Art Gallery 15717 16332 -4% National Museum of Flight 6329 6499 -3% The People's Palace Museum 24839 26367 -6% National Museum of Rural Life 9713 8800 10% The Scotch Whisky Experience 34285 32549 5% National Museum of Scotland 176317 185419 -5% The Scottish Parliament 23673 26418 -10% National War Museum 61997 65486 -5% The St Mungo Museum of Religious Life And Art 13300 11194 19% New Abbey Corn Mill 206 257 -20% The Tall Ship at Riverside 24670 19102 29% Oban Distillery Visitor Centre 3638 4015 -9% Thomas Carlyle's Birthplace 222 58 283% Pitmedden Garden 3209 1921 67% Threave Castle 508 1465 -65% Pollok House 3348 4595 -27% Threave Estate 7983 8711 -8% Preston Mill 235 96 145% Urquhart Castle 34724 32569 7% Provand's Lordship 8021 5793 38% Riverside Museum 125749 75157 67% Robert Burns Birthplace Museum 20404 21878 -7% Robert Burns Centre 2629 2589 2% Robert Burns House 1027 875 17% Robert Smail's Printing Works 185 81 128% Rothesay Castle 937 446 110% Royal Burgh of Culross 2076 2200 -6% Royal Lochnagar Distillery Visitor Centre 1814 1670 9% Scotland Street School Museum 5625 7467 -25% Scotland's Secret Bunker 3910 3200 22% Scottish Crannog Centre 2915 2798 4% Scottish Fisheries Museum 7587 9123 -17% Scottish National Gallery 134537 143916 -7% Scottish National Gallery of Modern Art 44081 50688 -13% Scottish National Portrait Gallery 30361 29205 4% Scottish Seabird Centre 18163 18812 -3% Skara Brae 3771 3206 18%.