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We Are Working for Growth! Berlin Is Our Passion We are working for growth! Berlin is our passion. Berlin Partner for Business and Technology Annual Report 2014 1 Contents Foreword 3 Highlights 2014 4 Overview 6 Healthcare industries 10 ICT I media I creative industries 12 Transport I mobility I logistics 14 Energy technologies 18 Photonics 20 Manufacturing industries 22 Service industries 24 Services Business promotion services in the boroughs 26 Business Location Center 28 Airport Region Berlin Brandenburg 29 Technology services 30 Location services 31 Financing services 32 Talent services 33 EU and international services 34 Capital City Marketing Location marketing 37 Weeks 38 City marketing campaign “be Berlin” 40 Public relations 41 Berlin-Partner Network 42 Organizational Chart 46 Impressum | Photo Credits 48 We thank the government of Berlin, in particular the Senate Chancellery and the Senate De- partment for Economics, Technology and Research, the Investitionsbank Berlin as well as all of our cooperative partners that have supported us during 2014. We would particularly like to thank our private shareholders and Berlin partners that are making important contributions to our capital. This year we celebrated our 20th anniversary as a partner network! 2 the place to be for business. Berlin: High in Demand. 210x297_Trennseiten_Jahresbericht_14_eng.indd 1 19.05.2015 08:02:49 210x297_2013-Motive-gesammelt_hoch_ohnealles.indd 6 12.12.13 11:35 3 the place to be for business. Dear readers Berlin: High in Demand. Whether CEOs, founders or talents – Berlin inspires them! The capital of Germany is considered a cosmopolitan metropolis that offers young talent from throughout the world the chance to test themselves and realize their ideas. That is why Berlin exerts a continuous pull on founders. One in eight jobs in Berlin is now created in the digital economy. More than half of the total venture capital for IT startups in Germany flows into the capital. Berlin has become the place to be for startups. Also, many major companies work closely with young creative minds in an increasing number of accelerators and incubators. This combination of traditional companies and research institutes with extensive experience and dynamic founders makes Berlin a unique environment for innovation. A noticeable trend is the increasing internationalization of the startup scene in the capital city. We support this development with targeted measures. For instance, this year, we traveled with select startups to international events in Tel Aviv and New York City. This gives entrepreneurs the opportunity to present themselves on the international stage and attract investors. And in order to allow them to grow in Berlin, we have provided our Business Migration Service to facilitate access to Berlin‘s labor market for international experts. Another very important issue for Berlin is its development into a smart city. By 2030, about 250,000 more people will be living in Berlin – that‘s the equivalent of an entire town. We there- fore need smart solutions for a smart city. We bring selected companies to the capital city to develop Berlin as a reference city: We invite the industry to Berlin so it can gain experience here on a small scale before carrying it as a reference anywhere in the world. A principle that works: Projects that are supported by Berlin Partner now create one in three jobs in the industry. Dr. Stefan Franzke Managing Director Berlin Partner for Business and Technology 210x297_Trennseiten_Jahresbericht_14_eng.indd 1 19.05.2015 08:02:49 210x297_2013-Motive-gesammelt_hoch_ohnealles.indd 6 12.12.13 11:35 4 Highlights 2014 Berlin Startup Unit Berlin is the startup capital of Europe. The capital of Germany attracts creative people and entrepreneurs from the entire world. The city benefits from its startup companies: More and more well-established companies are working closely with dynamic and innovative startups. The Berlin Startup Unit, working from within Berlin Partner for Business and Technology, brings the expertise of the Berlin state government together with those of partners from business and research. Whether through networking, financing, support in business establishment or recruiting advice, in Berlin there are already numerous resources available for startups. These resources are made transparent, refined, and expanded. We bring the collective knowledge of Berlin institutions and founders together. Berlin Partner organized the delegation trip with the Senator for Economics, Technology and Research and with startups at the Transatlantic Entrepreneur Partnership Conference, New York City Smart City Berlin Whether for its energy supply or its infrastructure: a growing city needs intelligent solutions in order to be ready for the future. Berlin is already on its way to becoming a Smart City. 40 projects and more than 300 key examples such as the Berlin-Brandenburg International Electromobility Showcase, the EUREF campus with the first smart grid to be put into real op- erations, the Open Data Initiative or the Smart City Berlin charter initiated by Berlin Partner have contributed to Berlin becoming a Smart City. The Smart City unit from Berlin Partner is the first point of contact for all stakeholders in Smart City Berlin and coordinates a cluster and industry-wide network. Berlin has also been recognized internationally as a Smart City: Cisco, for example, has chosen to locate its "Internet of Everything" innovation center in Berlin. Micro Smart Grid at the EUREF campus in Berlin Strengthening Berlin's welcoming culture for international talents Whether in Silicon Valley, Paris, or London, young, highly educated talents have many choices available to them for working and living. In the international competition for the best talent, Berlin has to come up with creative opportunities. With the online portal www.talent-berlin.de, which is directed at leadership and skilled special- ists both within Germany and abroad, it will be even easier for skilled professionals to move to Berlin. The portal is a collaborative effort between Berlin Partner for Business and Technology and the Berlin Senate Department for Economics, Technology and Research. Talent Berlin pro- vides assistance with work and life in Berlin, including job placement and assistance for new arrivals so that they can have a successful start in Berlin. #benerd: The six researchers Caroline, Anna, Ilva, Ele- na, Yvonne, and Iris created the Berlin “Nerd Glasses” 5 Highlights 2014 Health Week Over 140 participating organizations held more than 270 events during the second annual Health Week in October 2014. Well-known companies such as HELIOS, Takeda, KARL STORZ, and the Dahme-Spreewald Hospital count among the organizations participating in the Berlin- Brandenburg Health Week. Health Week was kicked off with the Sunday lecture XXL, which was organized by Charité – Universitätsmedizin Berlin with the support of Pfizer, Bayer HealthCare and Sanofi and attracted about 1,300 attendees to the Langenbeck-Virchow-Haus in order to learn more about common illnesses such as cancer, dementia, and rheumatism. The Ottobock Science Center welcomed around 1,000 visitors more than usual for an exhibition KARL STORZ GmbH & Co. KG presented the visitor and on the topic of "Understanding what moves us." training center in central Berlin on an open house day. International Berlin "The place to be": Berlin has been presented and marketed worldwide in the city's marketing cam- paign be Berlin. Around 50 events were held in New York, Tokyo, Buenos Aires, Tel Aviv and other cities as a part of delegation trips and city anniversary celebrations in order to present the advan- tages of Berlin as an international, creative, multifaceted business city to international audiences. More than 4.5 million visitors counted among the audience members and communication cam- paigns reached about 230 million people. Moreover, the campaign included another 300 or so conventions and events. Berlin LIVE in Rio de Janeiro Organization news: Dr. Andreas Eckert is the new chairman of the supervisory board Since December 1, 2014, Berlin Partner for Business and Technology has had a new chairman of the supervisory board. Dr. Andreas Eckert succeeds Dr. Günter Stock. As CEO of Eckert & Ziegler Strahlen- und Medizintechnik AG, the new chairman of the supervisory board brings many years of international business experience to the table. Dr. Eckert has a goal of improving the already optimistic attitude of the city. Dr. Andreas Eckert 6 Overview Berlin Partner for Business and Technology strives for the growth and development of the Ger- man capital. The employees of Berlin Partner can be found all over the world presenting the image of Berlin to companies and investors and also back at home in Berlin where they work to help them to successfully settle and thrive in the city. Successes are measured using various indicators: At the forefront lies the number of jobs which have been created or secured in Berlin with the assistance of Berlin Partner. Investment volume and outside capital acquired for Berlin Partner projects are also of significance. 2014 was a very successful year in terms of business development: Investments nearly doubled in comparison with the previous year. Berlin Partner for Business and Technology contributed to corporate investment of around 579 million euros (2013: 369). Companies in Berlin have a lot of faith in their city: Nearly 80% of all investments were made by local companies. 5,670 new jobs (2013: 5,506) were created through 234 projects (2013: 258), many of which have been established in the technology clusters. 234 projects 5,670 new jobs 578.9 million euros in planned investments Business establishment 58 (25%) 2,662 (47%) 71.3 (12%) Expansion 81 (35%) 2,809 (50%) 448.5 (78%) On-site support services 44 (19%) 0 (0%) 1 (0%) Joint research projects 26 (11%) 66 (1%) 0 (0%) Transfer 10 (4%) 24 (0%) 0 (0%) Securing business locations 8 (3%) 14 (0%) 36.5 (6%) Relocation 7 (3%) 95 (2%) 21.6 (4%) 7 Overview Berlin inspires people as a hub for innovative technology and research, and is one of the most dynamic business regions in Germany.
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