MEDIALOGIC MONTHLY REVIEW October 2016

The Only Overnight TAM data providing Company in . CONTENTS ……..

Ratings Slide # oMarket Share%| By Genre 3

4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25

Data Source: 2 MARKET SHARE% | BY GENRE

Total Ind C&S Ind 2% 1% Local Ent 2% 2% News 1% 2% 1% 3% 1% 3% Sports 3% 4% Kids Foreign Ent 7% 7% Movie 41% Regional 7% 44% 8% Music Cooking/Food Religious 30% 31%

Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 60.0 60.0 50.0 50.0 40.0 40.0 30.0 30.0 20.0 20.0 10.0 10.0 0.0 0.0 1-Oct 2-Oct 3-Oct 4-Oct 5-Oct 6-Oct 7-Oct 8-Oct 9-Oct 1-Oct 2-Oct 3-Oct 4-Oct 5-Oct 6-Oct 7-Oct 8-Oct 9-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 18-Oct 19-Oct 20-Oct 21-Oct 22-Oct 23-Oct 24-Oct 25-Oct 26-Oct 27-Oct 28-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 18-Oct 19-Oct 20-Oct 21-Oct 22-Oct 23-Oct 24-Oct 25-Oct 26-Oct 27-Oct 28-Oct 29--Oct 30--Oct 31--Oct 29--Oct 30--Oct 31--Oct

Local Ent News Sports Kids Foreign Ent Local Ent News Kids Sports Foreign Ent

Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION

Time Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0

Total Male Female

Gender wise Split of Viewership 40.0 34.3 32.6 35.0 31.0 30.5 28.8 30.0 27.2 25.0 18.5 20.0 16.6 17.4 15.4 16.4 15.0 15.9 13.1 14.2 14.2 15.0 12.3 11.6 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00

Total Male Female 4 TARGET GROUP SHARE RATINGS

BY Age Group BY SEC

6% 6% 19% M/F | 05 to 14 SEC A 13% 28% 18% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E 28% 34% M/F | 46 to 59 25% 23% M/F | 60+

*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL

ATV lead the overall top 15 channels charts on Total Ind followed by PTV HOME whereas ARY DIGITAL lead on C&S followed by HUM TV.

Total Ind C&S Ind October.16 October.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ATV 1.43 1 ARY DIGITAL 0.77 2 PTV HOME 0.97 2 HUM TV 0.61 3 ARY DIGITAL 0.54 3 0.49 4 HUM TV 0.43 4 0.49 5 PTV SPORTS 0.38 5 FILMAZIA 0.47 6 GEO ENTERTAINMENT 0.35 6 SAMAA 0.42 7 GEO NEWS 0.35 7 TEN SPORTS 0.42 8 FILMAZIA 0.33 8 CARTOON NETWORK 0.36 9 SAMAA 0.30 9 ARY NEWS 0.34 10 PTV NEWS 0.30 10 0.32 11 TEN SPORTS 0.29 11 EXPRESS NEWS 0.27 12 CARTOON NETWORK 0.26 12 0.26 13 ARY NEWS 0.24 13 A PLUS 0.26 14 URDU 1 0.22 14 0.25 15 EXPRESS NEWS 0.19 15 PTV SPORTS 0.24

Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN

ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind

Total Ind C&S Ind October.16 October.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ARY DIGITAL 0.71 1 ARY DIGITAL 0.77 2 HUM TV 0.55 2 HUM TV 0.59 3 FILMAZIA 0.47 3 FILMAZIA 0.50 4 GEO NEWS 0.45 4 GEO NEWS 0.49 5 GEO ENTERTAINMENT 0.44 5 GEO ENTERTAINMENT 0.47 6 TEN SPORTS 0.40 6 TEN SPORTS 0.42 7 SAMAA 0.39 7 SAMAA 0.42 8 ATV 0.36 8 CARTOON NETWORK 0.37 9 CARTOON NETWORK 0.35 9 URDU 1 0.35 10 URDU 1 0.32 10 ARY NEWS 0.33 11 ARY NEWS 0.31 11 EXPRESS NEWS 0.29 12 PTV SPORTS 0.29 12 A PLUS 0.29 13 PTV HOME 0.29 13 PTV SPORTS 0.26 14 EXPRESS NEWS 0.27 14 0.25 15 A PLUS 0.27 15 EXPRESS ENTERTAINMENT 0.25

Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND

Pak Total Pak Urban Lahore Non Metros Rwp/Isl

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 ATV 1.43 ARY DIGITAL 0.71 ARY DIGITAL 0.89 HUM TV 0.58 ARY DIGITAL 0.74 PTV HOME 0.80

2 PTV HOME 0.97 HUM TV 0.55 HUM TV 0.72 ARY DIGITAL 0.52 FILMAZIA 0.63 FILMAZIA 0.54

3 ARY DIGITAL 0.54 FILMAZIA 0.47 GEO ENT 0.66 GEO NEWS 0.51 ATV 0.56 ATV 0.47 CARTOON 4 HUM TV 0.43 GEO NEWS 0.45 SAMAA 0.64 0.47 HUM TV 0.47 GEO KAHANI 0.46 NETWORK

5 PTV SPORTS 0.38 GEO ENT 0.44 GEO NEWS 0.49 TEN SPORTS 0.43 GEO NEWS 0.42 ARY DIGITAL 0.45

6 GEO ENT 0.35 TEN SPORTS 0.40 TEN SPORTS 0.46 FILMAZIA 0.40 URDU 1 0.38 URDU 1 0.42

7 GEO NEWS 0.35 SAMAA 0.39 ARY NEWS 0.40 GEO ENT 0.34 PTV SPORTS 0.38 PTV NEWS 0.40

8 FILMAZIA 0.33 ATV 0.36 URDU 1 0.32 DUNYA NEWS 0.33 TEN SPORTS 0.36 GEO NEWS 0.34

CARTOON 9 SAMAA 0.30 0.35 FILMAZIA 0.28 TV ONE 0.32 GEO ENT 0.36 PTV SPORTS 0.34 NETWORK CARTOON CARTOON 10 PTV NEWS 0.30 URDU 1 0.32 0.28 EXPRESS NEWS 0.29 0.36 0.33 NETWORK NETWORK

11 TEN SPORTS 0.29 ARY NEWS 0.31 EXPRESS ENT 0.27 A PLUS 0.28 A PLUS 0.35 EXPRESS ENT 0.31

CARTOON EXPRESS 12 0.26 PTV SPORTS 0.29 0.25 SEE TV 0.27 PTV HOME 0.34 SAMAA 0.30 NETWORK NEWS CARTOON 13 ARY NEWS 0.24 PTV HOME 0.29 0.25 PTV SPORTS 0.26 SAMAA 0.33 A PLUS 0.29 NETWORK

14 URDU 1 0.22 EXPRESS NEWS 0.27 TV ONE 0.21 EXPRESS ENT 0.24 EXPRESS NEWS 0.30 HUM TV 0.28

EXPRESS 15 0.19 A PLUS 0.27 POGO 0.19 COLORS 0.23 ARY NEWS 0.30 NICKELODEON 0.26 NEWS TOP 15 CHANNELS BY REGION | C&S IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel % %

1 ARY DIGITAL 0.77 ARY DIGITAL 0.77 ARY DIGITAL 0.90 HUM TV 0.59 ARY DIGITAL 0.83 FILMAZIA 0.64

2 HUM TV 0.61 HUM TV 0.59 HUM TV 0.73 ARY DIGITAL 0.53 FILMAZIA 0.71 GEO KAHANI 0.55

3 GEO ENT 0.49 FILMAZIA 0.50 GEO ENT 0.67 GEO NEWS 0.52 HUM TV 0.53 ARY DIGITAL 0.54 CARTOON GEO NEWS 0.49 GEO NEWS 0.49 SAMAA 0.65 0.48 GEO NEWS 0.47 URDU 1 0.50 4 NETWORK

5 FILMAZIA 0.47 GEO ENT 0.47 GEO NEWS 0.50 TEN SPORTS 0.44 URDU 1 0.42 GEO NEWS 0.41 CARTOON SAMAA 0.42 TEN SPORTS 0.42 TEN SPORTS 0.47 FILMAZIA 0.41 TEN SPORTS 0.41 0.39 6 NETWORK

7 TEN SPORTS 0.42 SAMAA 0.42 ARY NEWS 0.41 GEO ENT 0.35 GEO ENT 0.40 EXPRESS ENT 0.37 CARTOON CARTOON CARTOON 0.36 0.37 URDU 1 0.33 DUNYA NEWS 0.34 0.40 SAMAA 0.36 8 NETWORK NETWORK NETWORK

9 ARY NEWS 0.34 URDU 1 0.35 FILMAZIA 0.29 TV ONE 0.33 A PLUS 0.39 A PLUS 0.35

10 URDU 1 0.32 ARY NEWS 0.33 DAWN NEWS 0.28 EXPRESS NEWS 0.29 SAMAA 0.37 HUM TV 0.33

11 EXPRESS NEWS 0.27 EXPRESS NEWS 0.29 EXPRESS ENT 0.28 A PLUS 0.29 PTV SPORTS 0.35 TV ONE 0.31 EXPRESS DUNYA NEWS 0.26 A PLUS 0.29 0.26 SEE TV 0.27 EXPRESS NEWS 0.34 NICKELODEON 0.31 12 NEWS CARTOON A PLUS 0.26 PTV SPORTS 0.26 0.26 EXPRESS ENT 0.25 ARY NEWS 0.34 GEO ENT 0.30 13 NETWORK

14 EXPRESS ENT 0.25 GEO KAHANI 0.25 TV ONE 0.22 PTV SPORTS 0.25 GEO KAHANI 0.30 TEN SPORTS 0.30

15 PTV SPORTS 0.24 EXPRESS ENT 0.25 POGO 0.19 COLORS 0.24 DUNYA NEWS 0.28 AAJ ENT 0.27

9 ENTERTAINMENT CHANNELS – 24 HOURS

ARY DIGITAL is Leading on both Total and C&S Ind.

Total Ind C&S Ind

October.16 October.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 ARY DIGITAL 0.71 1 ARY DIGITAL 0.77

2 HUM TV 0.55 2 HUM TV 0.59

3 FILMAZIA 0.47 3 FILMAZIA 0.50

4 GEO ENTERTAINMENT 0.44 4 GEO ENTERTAINMENT 0.47

5 ATV 0.36 5 URDU 1 0.35

6 URDU 1 0.32 6 A PLUS 0.29

7 PTV HOME 0.29 7 GEO KAHANI 0.25

8 A PLUS 0.27 8 EXPRESS ENTERTAINMENT 0.25

9 GEO KAHANI 0.24 9 TV ONE 0.21

10 EXPRESS ENTERTAINMENT 0.23 10 SEE TV 0.18

10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)

ARY DIGITAL is leading on Prime Time followed by FILMAZIA on Total and C&S Ind

Total Ind C&S Ind

October.16 October.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 ARY DIGITAL 2.03 1 ARY DIGITAL 2.18

2 FILMAZIA 1.84 2 FILMAZIA 1.97

3 HUM TV 1.65 3 HUM TV 1.77

4 GEO ENTERTAINMENT 1.39 4 GEO ENTERTAINMENT 1.49

5 ATV 1.08 5 URDU 1 1.01

6 URDU 1 0.94 6 A PLUS 0.87

7 PTV HOME 0.90 7 GEO KAHANI 0.65

8 A PLUS 0.81 8 EXPRESS ENTERTAINMENT 0.60

9 GEO KAHANI 0.60 9 COLORS 0.47

10 EXPRESS ENTERTAINMENT 0.56 10 TV ONE 0.47

11 TOP NEWS CHANNELS - 24 HOURS

GEO News is on top followed by Samaa on both Total and C&S Individuals.

Total Ind C&S Ind October-16 October-16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 GEO NEWS 0.45 1 GEO NEWS 0.49

2 SAMAA 0.39 2 SAMAA 0.42

3 ARY NEWS 0.31 3 ARY NEWS 0.33

4 EXPRESS NEWS 0.27 4 EXPRESS NEWS 0.29

5 DUNYA NEWS 0.23 5 DUNYA NEWS 0.25

6 DAWN NEWS 0.16 6 DAWN NEWS 0.17

7 NINETY 2 NEWS 0.14 7 NINETY 2 NEWS 0.16

8 ABB TAKK 0.14 8 ABB TAKK 0.15

9 0.12 9 AAJ NEWS 0.13

10 NEO TV 0.12 10 NEO TV 0.12

12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)

GEO News is on top during prime time followed by Samaa.

Total Ind C&S Ind

October-16 October-16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 GEO NEWS 1.05 1 GEO NEWS 1.13

2 SAMAA 0.70 2 SAMAA 0.75

3 ARY NEWS 0.62 3 ARY NEWS 0.67

4 EXPRESS NEWS 0.61 4 EXPRESS NEWS 0.65

5 DUNYA NEWS 0.50 5 DUNYA NEWS 0.54

6 NINETY 2 NEWS 0.28 6 NINETY 2 NEWS 0.30

7 DAWN NEWS 0.25 7 DAWN NEWS 0.27

8 AAJ NEWS 0.25 8 AAJ NEWS 0.27

9 ABB TAKK 0.23 9 ABB TAKK 0.25

10 0.18 10 NEWS ONE 0.20

13 MUSIC CHANNELS

8XM* Captures the 1st position as the most watched music channel with 46% October | 2016 share in music Genre

Rank Channel Name TRPs Relative Share%

1 8XM 144 46%

2 JALWA 132 42% 8XM is leading the genre with significant lead………………………… 3 ARY MUSIK 32 10% 4 VIBE TV 4 1%

…. Grand Total 311 100%

14 SPORTS |PAKISTAN TOTAL

Total Ind October-16

Rank Channel Name TRPs Relative Shr% 1 PTV SPORTS 571 54% 2 TEN SPORTS 438 41% 3 51 5% Grand Total 1060 100% C&S Ind October-16

Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 624 59% 2 PTV SPORTS 354 34% 3 GEO SUPER 73 7% Grand Total 1051 100%

PTV SPORTS is leading on Total Ind and TEN SPORTS on C&S Ind

15 SPORTS |PAKISTAN URBAN

Total Ind

October.16

Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 588 54%

2 PTV SPORTS 430 40%

3 GEO SUPER 71 7% October.16 C&S Ind

Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 631 58%

2 PTV SPORTS 388 35%

3 GEO SUPER 76 7% TEN SPORTS is leading on Total Ind and on C&S Ind

16 Movie Channels

HBO captures 1st Position on 24 hours and prime time

24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind

Oct.16 Oct.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 HBO 0.11 1 HBO 0.20

2 FILM WORLD 0.07 2 FILM WORLD 0.16

3 FILMAX 0.06 3 FILMAX 0.12

4 WB 0.03 4 SILVER SCREEN 0.08

5 RAAVI TV 0.03 5 WB 0.07

6 SILVER SCREEN 0.02 6 RAAVI TV 0.06

7 STAR MOVIES 0.02 7 STAR MOVIES 0.04

8 STAR LITE TV 0.01 8 AXN 0.01

9 AXN 0.01 9 STAR LITE TV 0.01

17 FOOD CHANNELS

Masala tops the chart with 138 TRPs during the month of October

C&S Ind

October-16

Rank Channel Name TRPs Relative Share%

1 MASALA TV 138 90%

2 ZAIQA 15 10%

.. Grand Total 154 100%

18 KIDS

Cartoon Network Holds 49% Of Kids Channels Viewership

C&S Ind October-16 Rank Channel TRPs Relative Share% 1 CARTOON NETWORK 552 49% 2 NICKELODEON 228 20% 3 DISNEY CHANNEL 188 17% 4 POGO 162 14% …. Grand Total 1130 100%

19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00

PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

APNA CHANNEL 0.069 0.099 KTN 0.132 ARUJ TV 0.712 PTV BOLAN 0.666 1 ARUJ TV 0.066 ARUJ TV 0.023 KASHISH 0.061 AVT KHYBER 0.357 PASHTO 1 0.212 2 KTN 0.054 PTV NATIONAL 0.022 KTN NEWS 0.057 AVT 0.119 ARUJ TV 0.182 3 AVT KHYBER 0.029 WASEB 0.021 SINDH TV NEWS 0.040 APNA CHANNEL 0.059 VSH NEWS 0.108 4 KASHISH 0.028 KAY2 0.017 SINDH TV 0.035 PTV NATIONAL 0.053 KASHISH 0.097 5 KTN NEWS 0.023 PASHTO 1 0.009 APNA CHANNEL 0.034 PASHTO 1 0.027 AVT KHYBER 0.061 6 PTV NATIONAL 0.018 AVT KHYBER 0.008 ARUJ TV 0.014 KAY2 0.022 PTV NATIONAL 0.041 7 SINDH TV NEWS 0.017 AVT KHYBER NEWS 0.003 AWAZ 0.010 PTV BOLAN 0.003 AWAZ 0.036 8 SINDH TV 0.016 KASHISH 0.003 PTV NATIONAL 0.005 KASHISH 0.002 WASEB 0.016 9 WASEB 0.012 SINDH TV 0.003 PASHTO 1 0.004 WASEB 0.001 SINDH TV 0.010 10 PASHTO 1 0.011 KTN 0.002 WASEB 0.003 AWAZ 0.000 KAY2 0.009 11 KAY2 0.011 PTV BOLAN 0.001 AVT KHYBER 0.003 VSH NEWS 0.000 APNA CHANNEL 0.007 12 PTV BOLAN 0.011 AWAZ 0.001 KAY2 0.002 KTN 0.000 KTN 0.002 13 AVT KHYBER NEWS 0.009 SINDH TV NEWS 0.001 VSH NEWS 0.002 KTN NEWS 0.000 AVT KHYBER NEWS 0.002 14 AWAZ 0.005 KTN NEWS 0.001 PTV BOLAN 0.001 SINDH TV NEWS 0.000 SINDH TV NEWS 0.001 15 VSH NEWS 0.003 VSH NEWS 0.000 AVT KHYBER NEWS 0.001 SINDH TV 0.000 KTN NEWS 0.000 16

20 TOP PROGRAMS | OVERALL

FILMAZIA’s Qasam hits 8.10 ratings on Total Ind on 18th October

Top Programs | Total Individuals

October.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 18-Oct-16 FILMAZIA Qasam 8.10 3,730 25.00

2 16-Oct-16 FILMAZIA Nagin 2 7.89 3,634 19.10

3 20-Oct-16 FILMAZIA Thapki Pyaar Ki 5.92 2,726 15.90

4 30-Oct-16 ARY DIGITAL Jeeto Pakistan 5.52 2,544 12.20

5 31-Oct-16 HUM TV Sanam 5.25 2,419 10.80

6 30-Oct-16 HUM TV Bin Roye 5.17 2,382 10.90

7 23-Oct-16 ARY DIGITAL BulBulay 4.62 2,127 14.60

8 25-Oct-16 ARY DIGITAL Besharam 4.46 2,053 10.00

9 22-Oct-16 ARY DIGITAL Khuda Mera Bhi Hai 4.32 1,989 10.30

10 21-Oct-16 GEO ENTERTAINMENT Noor Zindagi 4.27 1,967 11.20

*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S

FILMAZIA’s Qasam hits 8.69 ratings on C&S Ind on 18th October

Top Programs | C&S Individuals

October.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 18-Oct-16 FILMAZIA Qasam 8.69 3,730 25.90

2 16-Oct-16 FILMAZIA Nagin 2 8.46 3,634 20.70

3 20-Oct-16 FILMAZIA Thapki Pyaar Ki 6.35 2,726 16.80

4 30-Oct-16 ARY DIGITAL Jeeto Pakistan 5.91 2,544 13.30

5 31-Oct-16 HUM TV Sanam 5.62 2,419 11.70

6 30-Oct-16 HUM TV Bin Roye 5.53 2,382 11.90

7 23-Oct-16 ARY DIGITAL BulBulay 4.95 2,127 15.90

8 25-Oct-16 ARY DIGITAL Besharam 4.78 2,053 10.70

9 22-Oct-16 ARY DIGITAL Khuda Mera Bhi Hai 4.63 1,989 11.10

10 21-Oct-16 GEO ENTERTAINMENT Noor Zindagi 4.58 1,967 12.00

*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS

Current Affairs Talk Shows | C&S Ind Oct.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share%

1 31-Oct-16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 2.538 1092 7.6

2 29-Oct-16 SAMAA Nadeem Malik Live 2.112 909 5.2

3 27-Oct-16 GEO NEWS Capital Talk 1.984 852 5.1

4 29-Oct-16 ARY NEWS Power Play 1.798 774 4.2

5 27-Oct-16 ARY NEWS Off The Record 1.768 759 4.7

6 28-Oct-16 GEO NEWS Report Card 1.611 693 5.0

7 29-Oct-16 ARY NEWS Sawal Yeh Hai 1.542 664 4.4

8 31-Oct-16 DUNYA NEWS On The Front 1.534 660 3.3

9 23-Oct-16 SAMAA Agenda 360 1.490 640 5.0

10 27-Oct-16 DUNYA NEWS Dunya Kamran Khan Kay Sath 1.425 612 4.6

Geo News’ Aaj Shahzaib Khanzada Kay Saath is on Top amongst talk shows during October 2016 23 INFOTAINMENT SHOWS

Express News’ Khabardar Naqalo Se Hoshiyar is on top followed by Geo News’ Khabar Naak

Infotainment Shows

Date Channel Title Rtg% Rtg(000) Market Share% 28/10/2016 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.924 827.997 9.331 30/10/2016 GEO NEWS Khabar Naak 1.015 436.948 4.901 24/10/2016 EXPRESS NEWS Siyasi Theatre 0.961 412.874 3.120 31/10/2016 DUNYA NEWS Mazaaq Raat 0.901 387.761 3.928 27/10/2016 DUNYA NEWS Hasb-e-Haal 0.711 305.395 3.782 14/10/2016 NEO TV Sawa Teen 0.359 154.085 2.061 09/10/2016 CHANNEL24 Kyun Key Jamhuryat Hai 0.347 148.872 2.078

2.50 1.924 2.00 1.50 1.015 0.961 0.901 1.00 0.711

RATINGS% 0.50 0.359 0.347 0.00 Khabardar Khabar Naak Siyasi Theatre Mazaaq Raat Hasb-e-Haal Sawa Teen Kyun Key Naqalo Se Jamhuryat Hai Hoshiyar PROGRAMS Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL

ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by TV One’s “Aap Ka Sahir”

Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.90 122 5.7 2 09:00-11:00 Mon - Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.69 94 4.5 3 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.66 90 4.3 4 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.62 84 4.0 5 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Madiha Naqvi 0.55 74 3.6 6 09:00-11:00 Mon - Fri DAWN NEWS Chai Toast Aur Host Anoushey Ahsraf 0.50 68 3.3 7 09:00-11:00 Mon - Fri GEO NEWS GEO Pakistan Huma Amir Shah 0.42 56 2.7 8 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.38 51 2.4 9 09.00-11.30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.37 51 2.4 10 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.36 49 2.3 11 09:00-11:00 Mon - Fri A PLUS Jago Jago Subha Hui Saira Kabeer 0.29 39 1.9 12 09:00-11:00 Mon - Fri SEE TV Sunrise from Istanbul Maria Wasti 0.19 25 1.2 13 09:00-11:00 Mon - Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.17 23 1.1 14 09:00-11:00 Mon - Fri PTV NEWS Subha Nau Nusrat Harris 0.17 23 1.1 15 09:00-11:00 Mon - Fri ABB TAK News Café Faheem Abbas 0.12 16 0.8 16 09:00-11:00 Mon - Fri METRO ONE NEWS Morning Delight Dr. Rafia Rafiq 0.03 4 0.2 17 10:00-12:00 Mon - Fri SUCH TV Such Savera Madiha Dawood 0.01 1 0.0

25 MORNING SHOWS| FEMALE 15-45 C&S

ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by TV One’s “Aap Ka Sahir”

Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.98 122 6.1 2 09:00-11:00 Mon - Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.76 94 4.8 3 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.72 90 4.6 4 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Madiha Naqvi 0.60 74 3.8 5 09:00-11:00 Mon - Fri DAWN NEWS Chai Toast Aur Host Anoushey Ahsraf 0.55 68 3.5 6 09:00-11:00 Mon - Fri GEO NEWS GEO Pakistan Huma Amir Shah 0.46 56 2.9 7 09.00-11.30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.41 51 2.6 8 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.39 49 2.5 9 09:00-11:00 Mon - Fri A PLUS Jago Jago Subha Hui Saira Kabeer 0.32 39 2.0 10 09:00-11:00 Mon - Fri SEE TV Sunrise from Istanbul Maria Wasti 0.20 25 1.3 11 09:00-11:00 Mon - Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.19 23 1.2 12 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.15 18 0.9 13 09:00-11:00 Mon - Fri ABB TAK News Café Faheem Abbas 0.13 16 0.8 14 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.08 10 0.5 15 09:00-11:00 Mon - Fri PTV NEWS Subha Nau Nusrat Harris 0.04 4 0.2 16 09:00-11:00 Mon - Fri METRO ONE NEWS Morning Delight Dr. Rafia Rafiq 0.03 4 0.2 17 10:00-12:00 Mon - Fri SUCH TV Such Savera Madiha Dawood 0.01 1 0.0

26 COMMERCIAL AIRTIME SUMMARY | BY GENRE

Genre-wise Airtime Share% 3% 1% 3% 0%

News Entertainment Regional 3% 7% Music Sports Kids 40% 11% Movie Food Islamic

32% 180 160 160 140 129 120 100 80 60 45 40 27 CAT | Thousands Minutes CAT 13 13 11 20 2 0 0 News Entertainment Regional Music Sports Kids Movie Food Islamic

Highest CAT Share Going To News Channels

Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES

5% 3% Beverages 5% Personal Products Relative Share 21% 6% Detergents & Soaps Confectionery 6% Cellular Communication

7% Construction 20% Food 8% Homecare Products Government 19% Cullinary

235 80 192 250 70 166 200 60 Airtime (Mins) Spot's Freq 50 121 150 40 Thousands 30 64 100 Thousands 51 56 20 33 21 16 50 10 69 63 60 27 23 20 18 17 15 11 0 0

Beverages Leading CAT Share Followed By Personal Products 28 TOP 10 ADVERTISERS | IN TERMS OF CAT

3%3% UNILEVER PAKISTAN LTD Relative Share 4% 4% RECKITT BENCKISER PAKISTAN LTD. 5% PROCTER & GAMBLE PAKISTAN LTD 36% 6% PEPSI COLA INTERNATIONAL (PVT.) LTD. The Coca-Cola Export Corporation 10% NESTLE PAKISTAN LIMITED CONTINENTAL BISCUIT LTD. TELENOR PAKISTAN LTD 14% 15% MINISTRY OF INFORMATION & BROADCASTING ENGRO FOODS (PVT.) LTD.

90 260 300 80 Airtime (Mins) Spot's 250 70 60 200 50 Thousands 150 Thousands 40 93 86 30 62 66 100 58 46 20 14 9 19 50 10 84 34 32 24 14 13 9 8 8 8 - -

For The Month Of October-16 Unilever Pakistan Lead The CAT Share Followed By Reckitt Benckiser Pakistan Ltd 29 TOP 10 BRANDS

Relative Share 7% Surf Excel 7% 19% Pepsi 7% Ariel Washing Powder Coca Cola 9% 13% Seven Up Safeguard Telenor Corporate 9% 10% PTCL Dove Damage Therapy 9% 10% So Kamal

18 60 70 Airtime (Mins) Spot's 16 60 14 50 12 35 40 10 Thousands 27 24

Thousands 8 19 19 30 16 14 6 12 20 4 8 2 16 11 8 8 8 8 8 6 6 6 10 - - Surf Excel Pepsi Ariel Coca Cola Seven Up Safeguard Telenor PTCL Dove So Kamal Washing Corporate Damage Powder Therapy

Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON

Relative Share NEWS ONE 8% 7% EXPRESS NEWS 35% 7% AAJ NEWS DAWN NEWS 7% Channel 24 Neo 6% Capital TV GEO NEWS 6% 6% 6% 6% 6% Others

CAT Minutes In Thousands

13 14 12 12 10 12 10 10 10 9 9 10 9 8 6

Thousands 4 2 0 NEWS ONE ABB TAKK EXPRESS City 42 AAJ NEWS DAWN NEWS Channel 24 Neo Capital TV GEO NEWS NEWS NEWS

Amongst News Channels News One is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON

Relative Share TV ONE Express Ent 9% 28% 8% GEO KAHANI Kohenoor 8%

5% 8% HUM TV ATV 5% 8% 7% A Plus 7% 7%

Aaj Entertainment ARY DIGITAL

Others

CAT Minutes In Thousands 12 10 10 10 10 9 9 9 7 7

Amongst Entertainment Channels TV One is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON

Relative Share HBO WB 11% 0% SILVER SCREEN 13% Film World 45%

Filmax 31%

CAT (Minutes) 6000 4898 5000 4000 3422 3000 2000 1391 1257 1000 46 0 Film World Filmax SILVER SCREEN HBO WB

Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON

Music| CAT (Minutes) Sports |CAT (Minutes)

0 5000 10000 15000 20000 4000 4200 4400 4600 4800

JALWA 14737 GEO SUPER 4583

8XM 10400 TEN SPORTS 4335

ARY MUSIK 1421 PTV SPORTS 4208

Food | CAT (Minutes) Kids | CAT (Minutes)

0 500 1000 1500 2000 0 2000 4000 6000 8000 10000

NICKELODEO MASALA 1558 8706 N

CARTOON ZAIQA 77 3937 NETWORK

34 Thank You------