Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

Home , David Frye, Divorce American Style, Quinn Martin, Sharon Hugueny, The CBS Late Movie, The Paul Lynde Show

April 10, 1972:Our4lstYear:$1.00 ram Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Fall network schedules off the drawing boards, into the competitive fire Issues -loaded NAB convenes in Chicago for 50th anniversary convention In perspective: The why behind, the what may come of FCC's fairness inquiry Public broadcasting as it is takes long, hard look at what could be J .P

N El/Eli Ten of the 26 features contained in our new Volume VI are totally BuJOREF new to television.., prime time movies such as Castle Keep SHOWN ON ( " * * **" Daily News), Loving 141`I.I:NISION ( "One of the 10 best pictures of the year!" Look), Before Winter Comes ( "A film of great beauty! Beautifully played!" Redbook),The Mind of Mr. Soames ( "Top -grade science fiction" Judith Grist), The Mad Room, The Pursuit of Happiness and Fragment of Fear. Added to this group are such proven, first -run, off - network hits as The Cardinal, Casino Royale, Anzio, Divorce American Style, Heroes of Telemark, Advise & Con- sent, The Comic, Duffy, Pendulum, Berserk and Interlude.

Screen Gems VolumetVI The P

See us at the NAB Conrad Hilton, Suite 1105 -1106A The No.One Primetime surprise that Variety called it "The one Access Show is unqualified rating success;" that the BIB TV Now Available for Next Newsletter referred to it as 'The stand out winner;" and in the recent Fame Season. Magazine poll, the entire country's local It'll be the best deal you'll ever make. TV editors voted it "The best audience No guesswork. No gamble. A proven participation quiz show." winner with an outstanding track record. In city after city "Let's Make A Deal" How can you pass up this deal? continues to attract some of the Call your ABC Films representative largest audiences ever recorded today. Or better yet, stop in to meet for orimetime programming - Monty at the NAB in suite 600. boh network and local. He'll be glad to personally welcome you to the "Let's Make A Deal" With an average of a 21 ADI line -up of over 110 stations. rating and a 35% share, it's no - Soo o ARB Nov 71

® ABC FILMS NEW YORK: (212; LT 17777 CHICAGO: (312; 2630800 HOLLYWOOD: (213; NO 33311 rr s ATLANTA: (404; 255 -0777 7PIRAÍ) w110^l F.OIEI UITE 600 Little Audrey, Baby Huey, Wendy Casper Will the Witch, Spooky and Casper tour Soon Be Seen the globe (and now orbit the earth) as part of Iwo delightful, wholesome on the Moon too. cartoon packages -Harvey Cartoons Having nowhere else to go but up, and the New Casper Cartoons. Casper blasts off for the moon on Casper and his funny friends attract April 16,1972. The astronauts of children like a magnetic space field. Apollo 16 have chosen Casper the In Cleveland, 95% of all children Friendly Ghost os the nome of their viewing in the time period were command ship. drawn to him; in Albany- Schenectody- Casper has also'been chosen by Troy he entertained 94% of children more than 250 television stations viewing; in Jacksonville, 72 %; in around the world moking him Charlotte, Rochester and New York, the most visible ghost on this planet, 69 %, 66% and 41% respectively. being viewed by as many as 20 Produced by the million people weekly. Harvey Cartoon Studios, these color cartoons are now available to boost your daytime ratings. Call your ABC Films representative today.

Harvey Cartoons 170 cartoons

New Casper Cartoons 78 cartoons ..ABC FILMS NEW YORK: 12121 LT 1.7777 CHICAGO:131Z 263.0800 HOLLYWOOD: 1213; NO 3.3311 AT LANTA:1404: 255.0777

oSi `ró° Source ARE. Moy NOr. 71 *?tr4 ° WGN

...the most respected call letters in broadcasting

WGN ContinEnial Broadcasting Corrpaly

Chicago: WGN Radio, WGN Television, WGN Continental Productions Company, WGN World Travel Services, Inc. Duluth- Superior: KDAL Radio and KDAL Television Denver: KWGN Television Michigan and California: WGN Electronic Systems Company New York, Chicago, Los Angeles, San Francisco and Tokyo: WGN Continental Sales Company Weekkillef

All three networks now have their fall schedules out in the Critics of the broadcast media came in for some rebuttal open and from first glance it looks to be a case of short last week, as a 'TV Guide'- sponsored poll finds that Amer- form vs. long form -NBC and ABC opting for the latter. icans regard TV news as the most objective and reliable

Fifteen hours of new material planned. See . source of information on political events. See .. . The other two put, take arid shuffle ... 27 Public endorses TV for political news ... 88

The network program chiefs reveal their individual strate- WGAR(AM) Cleveland, once an immensely successful old - gies in planning for the new television season. In each line network radio station, had fallen behind the times until case, they boast of innovative and diversified programing. Jack Taylor and John Lund came in with a 'dazzle' ap- Agencies aren't as enthusiastic, but they're buying. See ... proach that paid off in the ratings and at the bank. See ... The network strategies explained ... 29 'They're playing our song' at WGAR ... 98

On paper, the agenda for this week's NAB convention Staggering under projected $90- million loss in fiscal 1972, looks rather tame compared to last year. But don't jump Ampex Corp. is retrenching. It's dropping consumer lines, to conclusions; surprises may be in the making. For a consolidating several divisions, and concentrating heavily prelude of things to come, see .. . on its strong suit -video recording. See .. . A quiet NAB agenda could be deceptive ... 32 Will Ampex rise from almost ashes? ... 102

Washington public television's long awaited plans for mer- Leonard E. Goldenson, board chairman of ABC Inc., tells ger of WETA -TV, National Public Affairs Center for Tele- security analysts in a rare briefing at New York headquar- vision are announced. They'll move to new quarters, back- ters that the company's first quarter will double last year's, ed by substantial Ford Foundation money. See .. and be best quarter in ABC history. See .. . NPACT, Washington's WETA -TV merge ... 42 Goldenson bullish on ABC earnings ... 108

The FCC now has all the background it needs to start Broadcasters' sometime critic and frequent friend, Repre- shaping a realistic approach to the fairness doctrine. But sentative James T. Broyhill (R- N.C.), was both the first it won't be an easy chore. 'Perspective on the News' ex- sponsor of NAB's renewal bill and the man who once amines the problems in store for the commission. See .. . called broadcasting 'the most ineffective lobby.' See . . . Chance to get fairness under control ... 62 Week's profile: James T. Broyhill ... 129

Departmertts Broadcasting April 10, 1972;Vo1.82No.15 WEEK'S HEADLINERS 10 AT DEADLINE 8 Published 51 Mondays a year (com- BROADCAST ADVERTISING 72 WEEK'S PROFILE 129 bined issue at year end), by Broadcast- ing Publications Inc., 1735 DeSales BROADCAST JOURNALISM 88 Street, N.W., Washington 20036. Sec- 48 CHANGING HANDS ond -class postage paid at Washington CLOSED CIRCUIT 7 and additional offices. DATEBOOK 12 Subscription prices: one year $14, EDITORIALS 130 two years $27, three years $35. Add EQUIPMENT & ENGINEERING 102 $52 a year for special delivery, $65 a year for air mail. Add $4 a year for FATES & FORTUNES 113 Canada, $6 a year for all other coun- FOCUS ON FINANCE 108 tries. Subscriber's occupation required. FOR THE RECORD 118 Regular issues $1 a copy. BROADCAST- LEAD STORY 27 ING YEARBOOK published each January, THE MEDIA 32 $14.50 a copy; CATV SOURCEBOOK an- MONDAY MEMO 22 nually, $8.50 a copy. MUSIC 98 Subscription orders and address changes: Send to BROADCASTING Circu- MIKE 18 OPEN lation Department. On changes include PERSPECTIVE ON THE NEWS 62 both old and new address plus address PROGRAMING 92 label from front cover of magazine.

BROADCASTING, April 10, 1972 5 Dean Burch Robert Taylor Bartley Robert Emmett Lee Nicholas Johnson H Rea Lee Charlotte 1. Rem Richard E. Wiley 1969- CHAIRMAN 1952 1953- 1966 1968. 1971 1972

Roben Welts Thomas). Houser Kenneth A Cor "Rose! Herschel Hyde lames 1 Wadsworth Lee Loevmger Henry 1969 1971 1970.1971 "E William Frederrek W Ford 1963.1970 1946 1969 1965 1969 1963 1968 1962 1966 1957 1964

"Newton N Minow T. A. Al . Craven lohn S Cross Charles Henry King lohn C. Doeiler Richard A Mack `George C McConnaughey Edward Mount Webster 196/1963 19371944í1956 1963 1958 1962 1960 1961 19531960 1955 1958" 1954 1957" 1947.1956

Frieda Barkin Hennock George Edward Sterling Paul Allee Walker Eugene H Merrill Robert Franklin Jones "Albert Wayne Coy Clifford 1. Over Ray C Wakefield 19481955' 19481954 1934 1953' 1952 1953 19471952" 19471952" 194/1948 19411947"

as ft Ewell K Jett 'Charles R. Denny. Jr. Paul A Porter Witham H. Wills lames Lawrence Fly Norman S Case George H. Payne 19141947" 1945.1947 19441946 19451946" 1939. 1944" 1934 1945" 19341943"

Frederick I Thompson Thad H. Brown "Eugene 0. Sykes Frank R. Mcli m- Irvin Stewart 1939 1941. 19341940 1934.1939 19371939" 1934 1937 .. . . A r4111111110110. Federal Communications Commissioners July 10, 1934 to March 15, 1972

Served as Chairman °'Deceased STEINMAN TELEVISION STATIONS Clair McCollough, WEAL -TV Lancaster Pres. -Harrisburg- York - Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. !YIosoiIkcuIL

Own good time million to $15 million subsidy of "oc- that involving Lennen & Newell, in casional" users by "contract" users, and which, as one executive put it, media White House announcement of appoint- (2) reduction of AT &T facilities dedi- "killed L&N with kindness" by over- ment of first black FCC commissioner cated to TV service, primarily involving extending credit. could come this week but, according to occasional usage. some sources, will probably be held off Relief for networks, if it comes, is Behind the times until next week. Judge Ben Hooks of believed to be at least months away. Memphis is still candidate most likely But restructuring effort any There's serious question whether TV this -and to to be named. FBI investigation of his relief that emerges from it -is inde- coverage of President Nixon's trip background has been concluded. Final pendent of any ultimate use of domestic Soviet Union next month will equal clearances with members of Tennessee's satellites for program distribution. On color quality obtained by satellite trans- congressional delegation and Republi- that point, commercial networks are missions on his trip to Red China. U.S. can leadership were all but completed discussing needs and accommodation observers who have visited Moscow TV as of last Friday (April 6). possibilities with six satellite applicants headquarters say Soviet color equipment Then why delay? Some say it's way -and are talking in terms of eventually and video -tape facilities are inadequate White House system works. Those back- cutting, via satellite system, that $75- by U.S. standards. Question is whether ing rival candidate, Theodore S. Led- million annual bill to something below Russians will let Americans take in mass better Jr., Washington communications $40 million. of gear like that shipped to China. consultant, for nomination, like to think Mr. it's because decision still isn't final. Dead ball Ledbetter is getting endorsements of Togetherness? some black groups, such as National At FCC staff level there's now talk Baseball players' strike and resultant Newspaper Publishers Association and, about relaxing or scrapping rule that cancellation of late preseason and early last week, National Association of Tele- prohibits acquisitions of co- located tele- regular- season games is creating little vision and Radio Announcers. vision stations and cable systems and concern among broadcasters holding TV will require break -up of such existing and radio rights. Sampling of such in both American and National Exodus ownerships by August 1973. Countering stations "one-to -a- market" philosophy behind Leagues found them unanimous in re- RKO General Inc. has become first adoption of rule is argument that broad- porting no complaints from sponsors group owner to disclose intention of casters are best qualified by experience and fully confident that missed games dispersing its AM -FM -TV holdings to to operate cable. If issue ever gets to could be made up- though some did conform with FCC's one -to- market pol- FCC level, it is bound to provoke lively think they "might begin to worry" if icy. Disclosure was made in letter to dispute. strike continues past end of month. One commission requesting assurance that TV executive's reaction suggested government will issue tax certificates another possible reason for lack of con- freeing company from capital-gains tax Party fight cern: "Baseball was never a great obligations if it sells properties to ad- House Communications Subcommittee money-maker," he said, "but more of a vance commission's policy goal. RKO Chairman Torbert H. Macdonald (D- community -image type thing. If there owns WRKO(AM), wROR(FM) and WNAC- Mass.) will introduce bill today (April were no baseball this year, it wouldn't TV, all Boston; KHS- AM -FM -TV Los An- 10) to repeal Communications Act's be a major financial problem for sta- geles; WOR- AM -FM -TV New York; WHBQ- equal -time provision for presidential and tions." AM-FM-TV Memphis; KFRC(AM) and vice presidential candidates in general NBC -TV, on other hand, with 36- KFMS(FM), both San Francisco, and elections. Language is identical to Sena- game package of Saturday and Monday - woMs(AM) Bethesda, Md., and WGMS- tor John Pastore's (D -R.I.) bill that night Game of the Week telecasts and FM Washington. cleared Senate several weeks ago no spare Saturdays to accommodate Company's aim is to sell, buy and (BROADCASTING, March 27). make -ups, was prepared to deduct trade, with view to operating no more But Nixon administration is now said $200,000-proportional share -in rights than one station in any market. And to favor leaving Section 315 intact, and payments for each missed game. First company's board of directors has di- insiders are predicting floor fight from Game of Week was to have been De- rected management to move on this as House Republicans. Reason given for troit at Boston last Saturday (April 8), "expeditiously as possible." But first, Senate's lopsided approval of bill (67 -to- and NBC had mobile units on alert in company wants to make sure it will not 13) is that Republicans weren't stirred case strike ended. If it continues, NBC incur "penalty of capital -gains taxes" on up by White House. plans to turn time back to affiliates for transactions. NBC has announced inten- local programing. Stations with local its radio stations -only tion of selling Chorus of ayes baseball rights planned for most part network to do so. to continue with same programing that First reaction to Institute of Broadcast- had been in time set aside for baseball. ing Management's plan to create broad- Deflation note cast credit association has been prompt Dentist next? AT &T is at work on new rate structure and positive. Less than a week after that insiders say could cut TV networks' formal proposal went out to stations Colgate -Palmolive Co., through Ted program- distribution costs "substan- over April 2 weekend, seeking support Bates & Co., is scheduled to unveil tially" below current three- network and funding (BROADCASTING, April 3) , shortly new half-hour medical adventure total of approximately $75 million an- IBFM executive secretary, Warren Mid- series, Police Surgeon, to be offered to nually. Several meetings have been dleton, reported endorsements and com- TV stations for prime -time telecasting held over past few months involving mitments back from Cox, Gilmore, this fall on barter basis. Series, to be AT &T and its TV- transmission users, Hearst, Kaiser, Washington Star and produced for Colgate by Four Star In- including networks, and in at least some WON Continental groups in addition to ternational, has already gained accept- cases FCC. Two primary objectives are number of individual stations, both TV ance for prime showing by five NBC - said to be (1) reallocation of rates be- and radio. Agency- advertiser leaders owned stations and is expected by Bates tween "occasional" uses and "contract" also are said to be encouraging creation to be cleared in 100 markets or more. or regular usage to eliminate much if of credit association, on grounds it could Police Surgeon replaces Dr. Simon not all of what networks regard as $10 help prevent bankruptcy situations like Locke in Colgate's barter line -up.

BROADCASTING, April 10, 1972 7 Late news breaks on this page and page 10. Atßdauhifle Complete coverage of the week begins on page 27.

Licensees try to stay eral candidate to make expenditure. If help FM- equipped car drivers by boost- it is not authorized, it will not be ap- ing transmitting power to highest levels political- spending rules plied against any candidate's expendi- possible, using circular polarization, ture limitation. broadcasting watching Three -judge federal court will hear ar- stereo - but Violations of law provide for fines of channel by reducing guments this week in suit brought by separations -and up to $5,000 and prison terms of up to over -abundance of signal strength in 42 broadcast licensees seeking ruling five years. In addition, broadcasters who that portions of new Federal Election areas adjacent transmitting antenna. deny political candidates "reasonable ac- Also announced Friday was forma- Campaign Act pertaining to broadcast- cess" to their stations risk revocation of ers are unconstitutional. tion of joint committee of commercial their licenses. and educational FM broadcasters to Arguments will be on licensees' initial Three judges who will hear argument request for temporary restraining order press for all channel, AM -FM legisla- this week on request for temporary re- tion with former FCC Commissioner that would block implementation. of straining order are Judge Title I, which applies Harold Leven- Kenneth Cox, now Washington lawyer to candidates' use thal, of U.S. Court of Appeals, and of media, and which broadcasters say who is board member of National Pub- U.S. Judges Gerhard Gesell and Oliver lic Radio, as chairman. There are two discriminates against them. Gasch. New law, regarded as first major ef- bills in Congress, one by Representative fort in more than 45 years to clean up Alvin O'Konski (R -Wis.) and other campaign practices, went into effect Fri- News on auto FM radio by Senator Frank Moss (D- Utah). day (April 7). And chances of persuad- NAFMB position is that public deserves ing three -judge court to grant restrain- is both bad and good "full audio service," and AM is only ing order are seen as exceedingly half of such service. slim. FM broadcasters However, licensees, all represented by were told Friday Board re- elected John Richer, (April 7) that despite efforts wlc Washington law firm of Smith & Pep- to per- (FM) Philadelphia, as president. In per, will in any case press on with effort suade automobile manufacturers to other actions make FM board increased its mem- to obtain preliminary injunction that integral part of auto radio, bership by adding five more at-large would prohibit Justice Department from reaction from auto makers was that members, and planned they are for five regional enforcing Title I pending court resolu- doing best they can in light of meetings this year as against three last tion of their contention that section vio- marketing programs and public de- year. lates Fifth and First Amendments of mand. Session on auto FM was held Constitution. first day of two -day convention of Na- Suit claims law's requirement that tional Association of FM Broadcasters National Black Network stations make time available to political in Chicago that saw more than 300 candidates at "lowest unit charge" vio- registrants, up 50 from 1971. aims for June 15 debut lates Fifth Amendment right to due However, FM broadcasters did hear National Black Network, black -owned process, since no other medium is re- some favorable auto -radio news: FM- news organization that announced for- quired to "discount their usual charge." car radio penetration now is at least mation last month (BROADCASTING, Suit also claims that language indicat- 20 %, is expected to reach almost 40% March 20), plans start June 15, hopes ing candidates for whom lowest unit this year at which point it will account to have affiliations firm in 25 markets charge must be made is so ambiguous for 50% of dollar volume; Motorola by then. Eugene D. Jackson, president, as to violate due process. Act says spokesman told FM broadcasters that will be soliciting, cementing affiliation charge must be made available to "le- his company has FM converter for cars agreements at National Association of gally qualified candidates for any public priced at $39.95 and also an AM -FM Broadcasters convention in Chicago this office." And FCC says this includes monophonic car radio for $69.95 (AM- week. nonfederal candidates. However, suit FM stereo, however, remains in $125- Parent Unity Broadcasting Network notes that act defines "legally qualified 150 range). Inc. has station ownership ambitions as candidate" as one who meets qualifica- Ford next year has decided to stand- well. Company is capitalized at $1.5 tions for "federal elective office for ardize on 31 -inch whip antenna for all million, roughly half from Bank of which he is a candidate." cars in contrast to General Motors de- America. Suit claims Fifth Amendment is fur- cision to stay with the windshield an- Network faces heated -and bitter- ther violated by section that prohibits tenna that for last three years has been competition from Mutual Broadcasting candidates from spending on radio and condemned by FM broadcasters because System, which has black network plans television more than 60% of total they of extreme directivity. Automotive rep- of its own. Robert Pauley, ex -ABC are permitted by law to invest in their resentatives asked FM broadcasters to Radio Network and Mutual head, one campaigns -10 cents times number of of first to attempt organization of black qualified voters in affected area. Candi- network, is consultant to NBN. dates may spend as much as 100% of 'Flip' up to $44,000 permissible amount on nonbroadcast Local TV's win a point media. Price tags NBC -TV has hung on its Another provision that 1972 -73 prime -time schedule are be- in San prohibits pur- ginning to Diego CATV case chase of time by person "on behalf of" circulate among agencies, and those of ABC -TV and CBS -TV- Dispute between San Diego television political candidate without candidate's stations consent deprives whose schedules were later in hitting and cable systems over inter- such person of his streets pretation of grandfathering First Amendment right of free speech, -are expected out this week. For provisions its new shows, NBC has pegged winter in new CATV rules has been settled by according to suit. Regulations adopted FCC. by (highest) rates per 30- second commercial comptroller general to implement Commission last week provisions of act specify that expendi- unit as follows: Probe, $26,000; Ban - issued declara- tures made yon, $24,000; Little People, $29,000; tory ruling that CATV's wishing to ex- "on behalf of" candidate are tend service to areas where to be charged against his legal Wednesday Mystery, $30,000, and Ghost commission limit. Story, $26,000. had previously prohibited them from Rule also says that person For Flip Wilson Show, selling time hold -over hit whose 30- operating must obtain certificate of or space to anyone wishing to criticize second price year ago was $43,000 (BROADCASTING, compliance, showing FCC approval, be- candidate must require statement as to fore such whether April 5, 1971), rate now is $44,000. expansion can take place. buyer is authorized by any fed- FCC acted in response to pleadings 8 BROADCASTING, April 10, 1972 If you miss "The World Today," you've missed the world today! The Twin Cities is a great world - young, aggressive, exciting - spinning with active, informed peope who know what they want and where to get it. TAKE "5" IN THE When it comes to the news, they know where its at. That's why they turn to TWIN CITIES "The World Today" and the pacesetting news team (pictured above) that takes them behind the scenes for stimulating, provocative, memorable reports of the day's events. Great Twin Citians - great consumers. Want to be a part of their world? Be a part of ours: "The World Today," daily at 6 and 10 p.m. KSTP-TV It's too great a world to miss! MINNEAPOLIS . ST. PAUL

A Division of Hubbard Broadcasting Inc., WTOG.TV, Tampa.St. Petersburg, KOB.TV, Albuquerque. Contact your nearest Petry office or Jim Dowdle at 612.645.2724. by two San Diego stations, xPMB -TV Spokesman emphasized Friday (April Anderson wants Burch and xcsT(Tv)., complaining of plans by 7) that association is not opposed to Mission Cable TV and Southwestern such other copyright fees as payment to do the payola talking Cable Inc. to expand service to new for distant signals, or materials pro- Columnist Jack Anderson has offered to areas. Broadcasters contended expan- cured for cablecasting -only to fees for confer with FCC Chairman Dean Burch sion would entail addition of new sig- signals that could be received off -air on charges in Mr. Anderson's syndicated nals to systems, thus necessitating pro- anyway. Compromise agreed to late last "Washington Merry-Go- Round" that under new curement óf FCC certificate year by interested parties, including na- payola is rampant in broadcasting in- rules. Cable firms argued that no FCC tional cable representatives, would es- dustry and going undetected (BROAD- is since authorization needed, under tablish compulsory licensing system and CASTING, April 3). rules, existing systems are grandfathered, payment of fees according to schedule, However, in letter to Chairman Burch and would not require certificates until without distinguishing local and distant last week, Mr. Anderson did not prom- 1977. They claimed expansion plans do signals. ise to provide information. Rather, he but not involve adding new signals Pennsylvania's plans were outlined expressed interest in determining what rather establishment of entirely new last week at NCTA board meeting (see commission has done to investigate systems. Both cable firms' service areas page 38) by board member George by payola. had been restricted to specific area Barco, of Meadville Master Antenna Mr. Anderson's letter was in response prior FCC order. Inc., Meadville, Pa. Although not all Burch. cases to one from Chairman Chairman Commission ruled that in such board members thought much of idea, had said commission has inquired into is limited by where CATV service area there was reportedly no great furor or "hundreds of allegations of payola prac- federal directive, expansion of service questioning of association's right to un- the ad- tices" in broadcast industry, and would "should properly be considered dertake campaign. appreciate any information Mr. Ander- dition of a signal." son might have that would provide basis ads for further investigation. Honors for KQED Politicals unwanted Although he would be glad to discuss Richard Carr, general manager of Mer- situation with chairman, Mr. Anderson and Georgia ETV edith Broadcasting's KCMO(AM) -KFMU- wrote, "our first concern is the pro- Major programing awards of Corpora- (FM) Kansas City, Mo., said Friday tection of our sources." Some of them, tion for Public Broadcasting have been (April 7) that stations will not accept he added. "have spoken with us only given Jonathan Rice, program director political advertising this year. because they have lost hope that the of KQED(TV) San Francisco, and to Geor- New policy, he said in broadcast edi- FCC will remedy the situation." gia Educational Television Network. torial, is attempt "to change the em- He also said he will look forward Mr. Rice won second annual Ralph phasis from political rhetoric and ad- at meeting with chairman "to hearing Lowell Medal, established to honor "the vertising skills to discussion of the is- what you have done and what you in- most extraordinary contribution to pub - sues." He said candidates will still be tend to do keep the public protected." lice broadcasting." He has been KQED's given access to stations through series program director for all 18 years of its of station- sponsored programs. Political Harmony returns existence, during which time station has ad ban does not apply to Meredith's won reputation as among most innova- KCMO -TV. to State College tive in public television. Among his crea- Settlement has been reached on First - tions is Newsroom format, which has Amendment dispute stemming from fir- since been exported to other noncom- WeeksNeadliaers ing of newman from WQWK(FM) State mercial stations. College, Pa. (BROADCASTING, Jan. 10). First Lowell award last year went to In letter to FCC last week, Tracy Joan Ganz Cooney, president of Chil- Westen, attorney for James C. Lange, dren's Television Workshop. fired from station after airing controver- Georgia ETV Network won CPB's sial news item on local merchants' com- community service award for two 90- pliance (or lack of it) with phase I eco- minute specials exploring issues and nomic guidelines, withdrew complaint implications of reapportionment of Mr. Westen had filed with commission Georgia General Assembly. on Mr. Lange's behalf. Complaint had Both awards were presented at Public stated that WQWK terminated Mr. Television Conference in Washington Lange's employment because of threats (see pages 44, 46). of economic reprisals from advertisers named in news story. It claimed station CATV copyright fight had distorted news content and violated Mr. Mr. Lange's constitutional right of free- taken to Pa. subscribers Bresnan dom of press. Pennsylvania Community Antenna Tele- William J. Bresnan, Teleprompter Corp., Settlement was reached after station vision System not only doesn't like named board chairman of National Ca- agreed to rehire Mr. Lange and adopted idea of paying copyright fees for local ble Television Association. He will suc- new policy on advance clearing of news signals, it's planning campaign to tell ceed present chairman, John Gwin, and editorial matter. Mr. Lange and subscribers to encourage them after approval by full membership at Edorea Corp., WQWK licensee, said they so-and May to tell their congressmen so. NCTA convention. Other officers now believe Mr. Lange's dismissal was Public- relations package includes also selected at last week's NCTA board result of "a lack of staff-management meeting: Amos print and radio advertising, letters to B. Hostetter, Continen- communication, and not improper con- subscribers and cards suitable for use tal Cablevision Inc., vice chairman; duct by Mr. Lange as he understood the William Brazeal, Community Telecom- station's policies." on cable channels. Sample wording: munications Inc., secretary; Gene "Baloney! That's our reaction to all this Schneider, LVO Cable Inc., treasurer. to pay copyright Ready for quadraphonic talk about your having At same meeting, board approved ap- fees for programs received from TV pointment of David H. Foster, execu- First four -channel FM broadcast begins channels local to this market, just be- tive vice president of Data Transmis- on regular basis May 1 over mot(FM) cause you watch them on cable TV.... sion Co., as NCTA president (see page San Francisco if FCC does not object. Tell your congressman how you 38). Station was to file petition for declara- feel...." tory ruling with FCC Friday (April 7), Material makes clear that costs in- For other industry developments maintaining nothing in rules forbids volved would be passed on to sub- see "Fates & Fortunes," page 113 quadracasting. Kim plans to use Dorren scribers. system.

10 AT DEADLINE BROADCASTING, April 10, 1972 Now In Production Available For The Fall.

Allied Artists Television presents

®/IL. TOLI10111 - Hosted by the distinguished actor ANTHONY QUAYLE A Series of 26 half hours, In Color Each Episode a Thriller... With an Unusual Twist. Guest Stars

DARREN CAROL JAMES HARRY McGAVIN LYNLEY DALY GUARDINO

FOR DETAILS CONTACT: OD ALLIED ARTISTS TELEVISION OD 15 Columbus Circle, New York, N.Y. 10023 (212) 541 -9200 Andrew P. Jaeger, President ßatebook A calendar of important meetings and events in communications

CCA eral systems and applications will be treated. 2sells This Week Hilton inn, San Diego. April 19- 22-22d annual Broadcast Industry Con- April 9- 12- Annual convention, Advertising Mar- ference, sponsored by San Francisco chapter, Na- keting International Network. Rio Rico inn, tional Academy of Television Arts and Sciences. TRANSMITTERS Nogales, Ariz. Principal speakers include: Sir Charles Moses, April 9- 12- Annual convention, National Associa- permanent secretary of Asia Broadcasting Union; tion of Broadcasters. Conrad Hilton hotel, Chi- Alexander Evstafiev, of Soviet Embassy. San Fran- EVERY DAY... cago. For agenda and related meetings see page 34. cisco State College, San Francisco. April 10- Deadline for entries, 19th International April 19- 25- lnternatfonal Film, TV -Film and Advertising Film Festival. Commercials in 35 mm Documentary Market (MIFED), where feature, for public transmission in theaters or TV network TV and documentary films are traded on a world- Broadcasters are now pur- may be entered in competition by agencies or pro- wide basis. For information: MIFED, Largo duction houses. Entry fee is 575 per film. Contact: Domodossola I, 20145 Milan, Italy. 35 Piccadilly, chasing CCA AM and FM London, WIV-9PB. April 20 -22- Spring convention, Louisiana Associa- tion broadcast transmitters at the April 10- 12- Annual spring meeting, California of Broadcasters. Hodges Gardens, Many, La. Community Television Association. Panels on FCC April 20 -22 rules, -10th annual College conference, rate of two legislation, political cablecasting and origi- sponsored by international Radio and Television nations will be included. Senator hotel, Sacra- Society. mento. Topic will be "Issues in Broadcasting" 44 every working and will focus on five areas: consumerism- adver- April II- Conference and seminar on "How to tising, program control- freedom of broadcast day.The broad- cope with consumerism and government regulation journalism, broadcast technology, licensing -access in today's business climate," sponsored by region and employment and economics of the industry. cast industry one of the Association of Industrial Advertisers. Hotel Commodore, New York. appreciates the Nassau inn, Princeton, N.J. April 20- 22- International symposium, "Broad- April 11 -17- Conference for Journalists on Politics casting in Pacific Nations," at 22d annual Broad- CCA combina- 1972 sponsored by Washington Journalism Center. cast Industry Conference. San Francisco State tion of "per- Conference will go behind the scenes to discuss College. Address for inquiries: Dr. Benjamin questions such as the demography of the elec- Draper, conference chairman, Broadcast Industry formance". torate, the motivation of voters, media issues vs. Conference, San Francisco Slate College, San real issues, the influence of TV, the use of cam- Francisco 94132. paign polls, "service" and the high cost of campaigning, reform April 21-22-Region 9 conference, Sigma Delta efforts within parties and the professional manage- Chi. Albuquerque, N.M. r "realistic pric- ment of campaigns. For further information: WJC, 2401 Virginia Avenue, Washington 20037. April 22- Wrangler Awards presentation, which ing honors top Western films, musical pieces and April 12- 14- National meeting, National Industrial literary works in 10 categories. Cowboy Hall of Television Association. Chicago. Fame, Oklahoma City. April 14.15- Region 1 conference, Sigma Delta April 22- Region 2 conference, Sigma Delta Chi. CCACORPORATION Chi. Newark, N.J. Staunton, Va. April 14-15-Region 3 conference. Sigma Delta April 22- Annual meeting and awards banquet, 716 JERSEY AVE., GLOUCESTER CITY, Chl. Athens, Ga. Georgia Associated Press Broadcasters Associa- N. J. 08030 Phone: (609) 456 -1716 April 14-15- Region 4 conference, Sigma Delta tion. Marriott motor hotel, Atlanta. Chi. Toledo, Ohio. April 24- Annual meeting, Associated Press, fol- April 14 -15- Annual meeting, American Academy lowed by luncheon, with C. Jackson Grayson, of Advertising. University of Oklahoma, Norman. chairman, U.S. Price Commission, speaker. Wal- dorf- Astoria, New York. April 15-Midwest acoustics conference. Four channel sound reproduction and creation and re- April 24 -26- Fourth Communications Satellite Systems Conference, sponsored by American Asti- uP creation of a sound field will be topics handled. 6 h5 óü-tk Contact: Daniel Queen, 5524 West Gladys, Chi- smToN { cago 60644. National College of Education, Evan - T .ton, Ill. April 15- 19- Convention, Southern Cable Televi- Major meeting dales In 1972 sion Association. Convention Center, Myrtle Beach, S.C. April 9 -12- Annual convention, National Association of Broadcasters. Conrad Hilton April 15- 20- international Television Program hotel, Chicago (see page 34). Market, Palais des Festivals, Canna, France. May 4- 7-Annual convention, American April 16-21-Television workshop. National Press Women in Radio and Television. Stardust Photographers Association. University of Okla- hotel, Las Vegas. homa. Norman. Yessir, SMP that's the May 14-17-Annual convention, National - Cable Television Association. Conrad Hil- new, exclusive Mileage In- ton hotel, Chicago. Also in April gredient you find only in May 15- 18- Public Radio Conference. Washington Hilton hotel, Washington. Kidder Organization radio syn- April 17- Annual Broadcasting Day, sponsored by dications! It's the one and only Florida Association of Broadcasters and University June 2 -3- Second national meeting, Asso- ciated Press Broadcasters Association. Sponsorship Maintenance Plan of Florida's College of Journalism and Communi- cations. Featured speakers will be Wilson Hall, Speakers include FCC Commissioner Rich- -and it's available only with Kidder Organization NBC News; Mal Goode, ABC News; James H. ard Wiley. Dick Eimers, director, News will shows like The Award -Winning Dan Diamond Show. Hulbert, NAB; Richard Wiley, FCC; George Election Service, report on plans for Arkedis, CBS Radio, and Red Barber, sportscaster. coverage of November national elections. It helps you get advertisers and keep them by let- Reitz Union building, Gainesville. Bill Small, VP and bureau chief, CBS ting them in on the fun with big national contests News, Washington, will be keynote speak- April 17- Deadline for filing comments in FCC er. Sheraton -Blackstone, Chicago. and promotions designed especially for them, along rulemaking proceeding regarding importation of distant radio signals by cable television systems July 10- 13- Democratic national conven- with a continuous Idea Service that helps them get (Dots. 19418). Replies due May 8. tion. Miami Convention Center, Miami Beach. More Mileage by advertising on your station. You'll April 17- Deadline for filing annual FCC finan- get complete details with your one -dollar trial sub- cial report by networks and licensees of broadcast Aug. 21-24- Republican national conven- stations. tion. San Diego Sports Arena, San Diego. scription to The Award -Winning Dan Diamond Show Sept. 25 -28- Annual conference, Institute (just about every radio station in the U.S. will get April 17-21- Seminar conducted by Eastman Kodak's motion picture and education markets of Broadcasting Financial Management. a demo package in the mail soon), or write to the division focusing on techniques of producing color Fairmont hotel, San Francisco. address below and you'll get the whole story pronto! film specifically for use in commercial, public and Oct. 29 - Nov. I- Annual convention, Na- cable television. The "Videofilm Seminar" is de- tional Association of Educational Broad- signed for television management, cameramen and casters. Hilton International, Las Vegas. So try it! Kidder Organization syndications are those dealing with film. Registration fee is 5150 and each seminar is restricted to 12 participants. Nov. 12- 16- Annual seminar, sponsored by Super Rating Fuel with exclusive SMP, the ingre- Kodak's Marketing Education Center, Rochester, Broadcasters Promotion Association. Statler Hilton hotel, Boston. dient that gives you Super -Profit Performance with N.Y. Nov. Annual meeting, Television every show. I tell you, Mister, it's a gas! April 18- 19-Annual meetings Affiliated Advertis- 14-16- ing Agencies International. Lucayan Beach hotel, Bureau of Advertising. Waldorf -Astoria Freeport, Grand Bahamas Island. hotel, New York. April 19- Dedication of Broadcast Pioneers Li- Nov. 15- I8- -Sigma Delta Chi national Cthe brary. National Association of Broadcasters build- convention. Snider Hilton, Dallas. Kidder ing, Washington. Nov. 26-29- Annual meeting, Association Organization April 19.21- Region six conference, sponsored by of National Advertisers. Cerromar Beach, Institute of Electrical and Electronics Engineers. Puerto Rico. Inc. Microelectronics systems and applications and gen-

43 16th Street Suite 335 Denver, Colorado 80202 AND THE PROFESSOR

I 4 HALF -HOURS CNOLOR STARRING JULIET MILLS & RICHARD LONG DIRECT FROM THE ABC -TV NETWORK AVAILABLE NOW FOR IMMEDIATE TELECASTING ALREADY SOLD! NEW YORK LOS ANGELES PHILADELPHIA OAKLAND DETROIT MINNEAPOLIS PORTLAND, ORE. LOUISVILLE

1 LOOK, LET'S LAY THE CARDS ON THE TABLE. THIS IS WHAT YOU CAN GET FROND THE OTHER GUYS:

UNITED ARTISTS PARAMOUNT SCREEN GEMS UNIVERSAL WARNER Apache All the Way Home Castle Keep The Aquarians BROTHERS Bandido Arizona Bushwackers Cardinal Banacek An American Dream The Big Sleep Arrivederci Baby Casino Royale Best Kept Secret Banyon -Walk Up The Boss The Busy Body Anzio Bravos and Die Brother Orchid Chuka Advise & Consent Brock Battle of The Bulge The Hound of the The Deadly Bees Loving The Challengers Brides of Fu Manchu Baskervilles Five Branded Women Divorce American Charlie Chan: City Beneath the Sea The Indian Fighter Funeral in Berlin Style Happiness Is a Warm A Covenant With Death Inherit the Wind Grand Slam Heroes of Telemark Clue Crosscurrent The Kentuckian Heller in Pink Tights Before Winter Comes A Clear and Present A Fine Madness Key Largo Hostile Guns Don't Raise the Bridge, Danger Five Million Years Marty Hurry Sundown Lower the River Conspiracy To Kill to Earth Mr. Skeffington It's Only Money The Comic Cool Million The Great Race Mystery of the Wax Ladies' Man Duffy Do You Take This Gunfight at Comanche Museum The Long Duel Kiss the Girls and Stranger? Creek New York Confidential Man -Trap Make Them Die Don't Look Behind You Harper Old Acquaintance My Geisha Interlude Drive Hard, Drive Fast House on Greenapple Patterns Naked Prey The Mad Room Evil Roy Slade Road Pork Chop Hill On the Double Pendulum The Harness Incident in San Run Silent, Run Deep One -Eyed Jacks The Mind of Mister Hauser's Memory Francisco To Have and Have Not The Pigeon That Took Soames Heck Kona Coast Trapeze Rome Berserk Holvack Life With Father Twelve Angry Men The Pleasure of His Shadow On the Land A Howling in the Woods A Lion Is in the Streets Vera Cruz Company Pursuit of Happiness The Impatient Heart Madison Avenue The Wonderful Country The President's Analyst Fragment of Fear Judge and Jake Wyler Marriage on the Rocks The Rat Race The Feminist & Lock, Stock and Barrel The Nanny Red Tomahawk The Fuzz The Magic Carpet Of Love and Desire Samson and Delilah Sheriff Magnificent Thief Once Before I Die Sebastian The Hyena of London Marriage: Year One One Million Years B.C. The Slender Thread Seven From Texas Murder One Sheriff of Fractured Jaw The Spy Who Came In The Monster of The Neon Ceiling Sons and Lovers From the Cold London City Of Life and Death Term of Trial Stalag 17 Operation: Cobra Third Secret This Property Is The Priest -Killer Triple Cross Condemned Profane Comedy Where's Charley? Treasure of San Ritual of Evil The Young Lions Gennaro San Francisco Warning Shot International White Christmas Airport Who's Been Sleeping The Snoop Sisters in My Bed? Who Killed the Mysterious Mr. Foster THIS IS WHAT YOU CAN GET FROM US:

MGM -8 The Americanization of Emily Angel Wore Red Butterfield 8 Cat On a Hot Tin Roof The Cincinnati Kid Double Trouble Escape From Fort Bravo Hare -Up Gigi The Girl & The General Go Naked in the World Guns for San Sebastian Hotel Paradiso The House of the Seven Hawks Libel Once a Thief Operation Crossbow The Password Is Courage Point Blank Quentin Durward The Secret of My Success Seven Women To Trap a Spy When the Boys Meet the Girls The Young Lovers NOW, IF YOU STILL DON'T SEE WHY WE'RE ASKING MORE FOR MGM MOVIES, MAYBE YOU SHOULD SPEND SOME TIME ON THE OTHER SIDE OF THE TUBE. MGWTV lute of Aeronautics and Astronautics and orga- BROADCASTING PUBLICATIONS INC. nized by its Technical Committee on Communi- Mgr? cations Systems. Mayflower hotel, Washington. Sol Taishoff, chairman. April Annual stockholders meeting, Foote, Lawrence B. Talshoff, president. 26- vice president. Cone & Belding Communications. 10 a.m., Con- Maury Long, tinental Plaza, Chicago. Edwin H. James, vice president. Joanne T. Cowan, secretary. April 26- Annual spring seminar, Missouri Radio - Irving C. Miller, treasurer. TENTH Television News Association. Missouri Governor Warren E. Hearnes will be principal speaker. Spencer Allen, editorial director, IMOx -TV St. Louis, will discuss the "Problems and Pitfalls of ANNIVERSARY Broadcast Editorializing." Chairman: Robert R. Lynn, KxoK(AM) St. Louis, chairman. University of Missouri, Columbia. April 26 -28 -Spring meeting, Pennsylvania Cable Broadcasting We're pleased that this year we are Television Association, Holiday Inn, State College. rNEBWNEB8MBJ.YW7 iENalOIrMDM010 celebrating out tenth anniversary as April 26- 29-ABC -TV affiliates convention. Cen- consultants to television and radio tury Plaza hotel, Los Angeles. TELEVISION in this April 27- Newsmaker Luncheon, sponsored by stations country, Canada International Radio and Television Society. Executive and publication headquarters and the Caribbean. Speaker: Miles W. Kirkpatrick, chairman, Federal BROADCASTING- TELECASTING building, Trade Commission. Hotel Plaza, New York. 1735 DeSales Street, N.W. Washington, D.C. 20036. Phone: 202.638-1022. It's been a fast ten years, a decade April 27- 29- Convention, fourth district, Ameri- that has seen major improvements can Advertising Federation. Walt Disney World, Sol Taishoff, editor. Bay Lake, Fia. Lawrence B. Taishoff, publisher. in television news presentation, and April 28.29- Annual seminar on broadcasting and placed new demands on manage- social issues, Federal Communications Bar Asso- EDITORIAL ciation. Two panels: "Is the News Credible ? ", ment's knowledge of programs and with Edith Efron, author; Bill Monroe, NBC Edwin H. James, executive editor. people. A great burst of new prob- News; Richard Moore, special assistant to Presi- Donald West, managing editor. lems to has dent Nixon; Bill Moyers, former news secretary Rufus Crater (New York), chief correspondent. related the industry to President Johnson and former editor, News- Leonard Zeidenberg, senior correspondent. been seen at both local and govern- day; Robert Lewis Shayon, University of Pennsyl- Frederick M. Fitzgerald, Earl B. Abrams, vania TV -radio critic, Saturday Review. Also senior editors. ment levels. and Steve "Has the Romance Gone out of Broadcasting ? ", Millard, associate editor. with Elie Abel, Columbia University; Eugene Alan Steele Jarvis, assistant editor. Social Research and Analysis have Katz, The Katz Agency; Robert Swezey, veteran Clara M. Biondi, Don Richard, staff writers. improved significantly. It's possible broadcaster, and William Wright, BEST. Boar's Sandra Bartolina, John Enright, Head inn, Charlottesville, Va. Sharibeth Mandel, editorial assistants. today for management to have Elaine Lorentz, secretary to the editor. April 28-30 Region 8 conference, Sigma Delta available far finer tools for solving Chi. New Orleans. SPECIAL PUBLICATIONS its audience problems than ever be- April 28-30--Region Il conference, Sigma Delta Art King, director; Joseph A. Esser, associate fore. Computers alone can't tell you Chi. Long Beach, Calif. editor; Nina Rosoff, editorial assistant. April 29- Annual meeting and awards luncheon, why things happen the way they Alabama Associated Press Broadcasters Associa- ADVERTISING do. tion. Parliament House motel, Birmingham. Maury Long, general manager. April 30 - May 5 -111th semiannual technical con- David N. Whitcombe, director of Our company, that stood almost ference and equipment exhibit, Society of Motion marketing. John alone in its use of the social scien- Picture & Television Engineers. Calvin H. Hotch- Andre, Southern sales manager. kiss, Eastman Kodak Co., New York, is program Jill Newman, classified advertising. tist and the idea of an annual work- chairman. Theme is "The New Filmmaker - Doris Kelly, secretary to the general ing relationship with its clients ten Changing Trends in Motion Picture and Television manager. Production Methods." Hilton hotel, New York. years ago, now has a variety of CIRCULATION competitors. This is healthy. It Bill Criger subscription manager. May Julie Janoh, Kwentin Keenan, Patricia Johnson, makes the broadcast media con- Jean Powers, Dolores Ratchford, Shirley Taylor. scious of the feelings of its audi- May 1- 3- Annual seminar, Association of Ca- PRODUCTION ence and able to produce a far bet- nadian Advertisers. Royal York hotel, Toronto. Harry Stevens, production manager. ter program product. May 1- 3-Annual conference, state association Bob Sandor, production assistant. presidents and executive secretaries, sponsored by We feel success as a company National Association of Broadcasters. Mayflower ADMINISTRATION our hotel, Washington. is due to keeping not only abreast, Irving C. Miller, business manager. May 2-Tune -in '72 seminar, sponsored by Bea - Dorothy Coll, Sheila Thacker. but well ahead of what's going on verbrook Commercial Broadcasting Ltd. Nuts and Lucille DiMauro, secretary to the publisher. in our particular field. We believe bolts of commercial radio from organization to news gathering will be treated. Further details: BUREAUS we are still unique, and we have Beaverbrook Commercial Broadcasting Ltd., 43 NEW YORK: 7 West 51st Street, 10019. been able to the value Shoe Lane, London, EC4A3BH. Grosvenor House, Phone: 212- 757 -3260. prove of our London. service many times over. Rufus Crater. chief correspondent. May 2- 5-Annual spring meeting, Audio Engi- David Berlyn, Rocco Famighetti, senior editors. neering Society. Hilton hotel, Los Angeles. John M. Dempsey, Helen Manasian, Michael We are proud that our first five Shatn, assistant editors. May 3 -4- Meeting, Television Code Review Board, clients are still with us, that we've National Association of Broadcasters. NAB build- Robert L. Hutton, sales manager; Eleanor R. ing, Washington. Manning, institutional sales manager; Gregory helped 61 clients in almost as many C. Masefield, Eastern sales manager; Susan markets, and that 85% of our May 3 -5- Second annual conference, National Hirata, Harriette Weinberg, advertising Friends of Public Broadcasting. nonprofit orga- assistants. clients from last year have already nization formed to build citizen support for public broadcasting at local level. Royal Orleans HOLLYWOOD: 1680 North Vine renewed for another year-many hotel, New Orleans. Street, 90028. Phone: 213 -463 -3148. on two year contracts. Morris Gelman, contributing editor. May 3 -5 -NBC -TV affiliates convention. Century Bill Merritt, Western sales manager. Plaza hotel, Los Angeles. Klausner, Maybe we can help you -we'd like Sandra assistant. May 4- 7-Annual convention, American Women CHICAGO: Midwest advertising sales repre- to. For a presentation with no obli- in Radio and Television. Featured speakers: Frank sentative, Balky & Co., David J. Bailey, gation on your part, just give us a H. Bartholomew, UPI; Dr. Robert Rosenstone, president, P.O. Box 562, Barrington, Ill. 60010. California Institute of Technology; Maureen Phone: 312- 381.3220 call. O'Connor, San Diego councilwoman; Edgar A. Holtz, Washington lawyer; Perry Lafferty, CBS; TORONTO: John A. Porteous, contributing Louis Rowlett, Motivation Research Center, Aus- editor, 3077 Universal Drive, Mississauga, tin, Tex.; Sonny and Cher, entertainers. Stardust Ontario, Canada. Phone: 416- 625-4400. hotel, Las Vegas. LONDON: Dudley D. Carroll Jr., advertising May 4 -7 -25th Anniversary Conference, Western sales representative, c/o American Magazine States Advertising Agencies Association. Hotel Del Group, 27 Maddox Street, London, W1. Coronado, Coronado, Calif. Phone: 01 -499 -1661. McHUGH AND HOFFMAN, INC. May 5-6--Policy conference, sponsored by New York Law Journal and the Cable Television Infor- BROADCASTING magazine was founded in mation Center. Topic will be tapping the poten- 1931 by Broadcasting Publications Inc., Television & Advertising Consultants tial of CATV. Focus will be on new opportuni- using the title BROADCASTlNO -The ties and problems for CATV in light of recent News Magazine of the Fifth Estate. FCC regulations. Beverly Wilshire hotel, Los Broadcast Advertising* was acquired 430 N. Woodward Avenue Angeles. in 1932, Broadcast Reporter in 1933, Telecast* in 1953 and Television in Mich. 48011 May 5 -6-22d annual convention, Kansas Asso- Birmingham, ciation of Broadcasters. Featured speakers will in- 1961. Broadcasting- Telecasting was clude CBS Vice Chairman Frank Stanton. Ramada introduced In 1946. Area Code 313 inn, Topeka. Reg. U.S. Patent Office. 644 -9200 May 5-6--Second annual National Educational e 1972 by Broadcasting Publications Inc

16 BROADCASTING, April 10, 1972 ABC thanks ABC.

Without its affiliates, a network isn't a network. So we want to thank you, our affiliates, who make the Four Radio Network Services of ABC the success they ore. The American Contemporary Network, The American Information Network, The American Entertainment Network, and The American FM Network. We all thank you. NAB Convention guests are cordially invited to stop by our Hospitality Suite (1806), at the Conrad Hilton. O ,> K11 .,. runlet,.r Inbronaftel 1,11111,..1,1 ka ,,,,

The Four ABC Demographic Radio Networks. Any resemblance to traditional radio networks is purely coincidental. Film Festival. The competition recognizes excel- Institute, and Dr. Harland Randolph, Federal City Using and Sales Association. Queen Elizabeth lence in educational film-making. Contact: NEFF, College, Washington. Shoreham hotel, Washington. hotel, Montreal. 5555 Ascot Drive, Oakland, Calif. 94611. Oak- May 16-Annual meeting, international Radio and June 2- 3-Second national meeting, Associated land, Calif. Television Society. Waldorf- Astoria, New York. Press Broadcasters Association. Speakers include May 5 -6- Region 5 and 6 conference, Sigma Delta meeting, Ogiiry & Mather Inter- FCC Commissioner Richard Wiley. Dick Eimers, Chi, combined with national awards presentation May 16- Annual director, News Election Service, will report on national. 3 p.m.. 2 East 48th Street, New York. ceremonies and spring board meeting. Milwaukee. plans for coverage of November national elec- May 16-18- Public Radio Conference. Washing- tions. Bill Small, VP and bureau chief, CBS May 9-10- CBS -TV affiliates convention. Century ton Hilton hotel, Washington. News, Washington, will be keynote speaker. Shera- Plaza hotel, Los Angeles. ton- Blackstone, Chicago. May 17 -19- Consumer journalism conference, May 10- Wilson Hicks International Conference Graduate School of Journalism, Columbia Univer- June 6-8- Annual convention, Armed Forces Com- on Visual Communications. Program will cover sity, New York. munications & Electronics Association. Featured aspects of broadcast, print and mixed media. Reg- speakers: Irving K. Kessler, RCA; Dr. Eberhardt istration is $75. Contact: PR, office, University of May 18-Sixth annual Belding Awards competition sponsored by the Advertising Club of Los Angeles. Rechtin, assistant secretary of defense for tele- Miami. Otto G. Richter Library, main campus, communications. Sheraton Park hotel, Washington. University of Miami. Competition winners and scholarship students to be honored at a banquet. Beverly Wilshire hotel, June 8 -9- Policy conference, sponsored by New May 11 -13- Annual management conference, Iowa Beverly Hills. York Law Journal and the Cable Television Infor- Broadcasters Association. Roosevelt hotel, Cedar Washington mation Center. Topic will be tapping the poten- Rapids. May 18.19- Annual spring meeting, Focus State Association of Broadcasters. Tyee motor tial of CATV. will be on new opportunities and problems for CATV in light of recent FCC May 11- 13- Annual spring conference, Oregon inn, Olympia. regulations. Gotham New Association Broadcasters. will hotel, York. of Speakers in- May 18 -19- Conference on "Electronics 1985" by clude: FCC Commissioner Charlotte Reid; Vin- June 8- 10- Annual spring meeting, Missouri Electronic Industries Association to explore eco- Broadcasters Association. Rock Lodge, cent T. Wasilewski, National Association of nomic, political and social environment and rela- Lane Broadcasters, and Fred E. Baker, N. W. Ayer/ tionship to electronics industry. Conrad Hilton, Table Rock Lake, Branson. F. E. Seattle, the Baker Advertising, chairman of Chicago. June 8- 13- Spring meeting. North Carolina Asso- American Advertising Federation, Representative ciation of Broadcasters. Mella Castilla hotel, John Delleback (D -Ore.) and Frank J. Dye Fred May 21- 24- Annual symposium on theater, TV Madrid. Meyer Inc. Inn at Spanish Head, Lincoln City. and film lighting. sponsored by the illuminating Engineering Society. Pick Congress hotel, Chicago. June 11- 14- -Sixth annual Consumer Electronics May 14-17- Annual convention, National Cable Show. sponsored by Electronics Industries Asso- Television Association. Conrad Hilton, Chicago. May 21 -25- Annual convention, Pennsylvania As- ciation. McCormick Piace, Chicago. sociation of Broadcasters. Xanadu, Grand Ba- May 14- 17-Annual convention and public affairs hamas Island. June 11- 30- National Institute for Religious Com- conference, sponsored by American Advertising munications, co- sponsored by Loyola University Federation. Two panels will discuss "Advertising May 25- Annual membership meeting and "Broad- and the Institute for Religious Communications. and the Law" and "Tite Government at Work" caster of the Year" award, International Radio Loyola University, New Orleans. in and Television Society. Hotel Plaza, New York. an attempt to explore the relationship between June government and ad industry. Among featured 12.22- "Short Course in Statistical Methods May 25 -26- Spring convention, Ohio Association and Advanced Quality Control," sponsored by speakers are Miles W. Kirkpatrick, Federal Trade of Broadcasters. Hospitality Motor Inn, Toledo. Commission; John Elliott Jr., Ogilvy & Mather; Purdue University division of mathematical sci- Charles Yost, National Advertising Review Board; ences. Course fee is $400. Contact: Conference Esther Peterson, Giant Food Inc.; Tom Benham, division, c/o Carl Jenks, 116 Purdue Memorial Opihion Research Corp., Senator Frank Moss June Center, Purdue University, Lafayette, Ind. 47907. (D- Utah); Dr. Yale Brozen, University of Chi- June 18 -2I- Annual conference, Association of cago; Willie Mae Rogers, Good Housekeeping June 1- 3- Annual convention. Canadian Adver- Industrial Advertisers. Sheraton-Boston, Boston. fijienMike®

Memo for all seasons of his term would have to await a parole son provide time to those who are in officer's post-prison behavior report. If a disagreement with him so they can seek EDITOR: I was very impressed the with prisoner is not paroled, but serves his out the reasons behind his statements. "Monday Memo" in your March 20 entire sentence and is released, he is not 5. Require that $200 be removed issue-an article by Don Cowlbeck [of subject to any supervision, for the state from Commissioner Johnson's salary Ogilvy & Mather, Houston] entitled has no more authority over him. How each time he proves he is not a respon- to "The key success: stating the obvi- can a parole officer report on a- man he sible professional. ous." Mr. Cowlbeck's "seven advertising cannot legally supervise? 6. Instead of verbal rhetoric, Com- secrets" can be related to a great many In my own case, I petitioned the missioner Johnson should be required to fields of work. When I read it, I couldn't commission for permission to retake the back up his statements with factual in- help but think of my profession of me- exam, and had friends in the broadcast formation.- Michael A. Thissell, pro- teorology. We should like very much to industry write letters of recommenda- gram director, wITY(AM) Danville, Ill. use the article in our regional news let- tion for me. Name Withheld. ter. May we have your permission? - (In cases where a parole officer is not assigned to L. H. Mager, executive officer, National an individual following his release from prison, Another 52 -timer Oceanic and Atmospheric Administra- according to an FCC official, the commission will accept as verification of the applicant's rehabilita- EDITOR: I'd like to correct a statement tion, Salt Lake City. tion two letters of recommendation from respon- in the March 20 BROADCASTING which (Permission granted.) sible members of the community, such as clergy- men, public officials or former business associates. announced a policy of 52 -week rate Post -prison supervision varies by jurisdiction.) protection by KQTV(TV) St. Joseph, Mo., P.S. from a guest adman with the comment that WCCO -TV Minne- EDITOR: From the many comments I The Thissell plan apolis was believed to be the only other have received from various people in TV station with such protection. Twelve- the industry throughout the country EDITOR: I have read with great interest month rate protection for advertisers in about my "Monday Memo" (BROAD- the latest attack by Commissioner all rate classifications is a stated policy CASTING, March 13), I can only say Nicholas Johnson on the broadcast of wwLP(Tv) Springfield, Mass., as it that you must have a well -read maga- media [during the Senate Communica- has been for many years -for so long, zine reaching key people in the tele- tion Subcommittee's hearings on TV in fact, that I can't find when it went vision and radio industry. Gene Bryson, violence]. He outlined a five -point plan into effect. Our experience convinces us senior vice president- general manager, for television. I would like to submit my that it's a good idea.- Robert F. Dona- McCann -Erickson, Los Angeles. six -point plan. hue, promotion manager, WWLP. 1. Require that Commissioner John- long son speak only when he has properly How the law's arm? bunched his thoughts together. Case of the missing Z

EDITOR: As an ex- convict who regained 2. Reduce Commissioner Johnson's EDITOR: My . thanks for the [ "Rep Ap- his FCC license, I applaud the commis- salary by one -half in order to get what pointment"] item in the March 13 issue. sion's decision to expedite this process we pay for. However, please be advised that the cor- [BROADCASTING, March 20]. However, 3. Require that Commissioner John- rect spelling of our name is Bunchez your story puzzles me. son provide a place where people can (not Bunche). Gremlins do get into the You report that the new policy ap- come in and relax and receive cultural typography every so often. -Gert Bun - plies only to prisoners on parole and stimulation at no cost to themselves. chez, president, Gert Bunchez & Asso- that an applicant released on expiration 4. Require that Commissioner John- ciates, St. Louis.

18 BROADCASTING, April 10, 1972 Sometimes the best show for daytime is a show that feels like nighttime.

And no one knows how to do it like Mike Douglas Coast, Chicago, Florida. Keep it young and keep because no one knows daytime,like Mike Douglas. it moving.

No wonder Mike Douglas is called (and not just For the ten years his show has been on TV, Mike by his ad agency) the King of Daytime TV. Con- has been working on a very simple plan: Deliver sistently top -rated in his time slot in New York nighttime quality entertainment ...with celebrity and Los Angeles,* where the competition is the co -hosts like Sammy Davis Jr., Carol Channing, heaviest. As well as many other markets. Jennifer O'Neill, and Liberace; celebrity guests like Henry Fonda, Bette Davis, Elliott Gould, Karen Contact Group W Productions. We've got Valentine, Ralph Nader, and Don Ho... only de- 250 new shows a year, available in 90- and 60- liver it in the daytime. minute versions. Maybe what you need to bright- en up your daytime programming is the Pace it with plenty of singing and laughing. For a that feels change of scenery, take the whole show on the like nighttimenis ghttime Mike Douglas Show road every once in a while to Hawaii, the West programming. GROUP W PRODUCTIONS M. WISnMGNOUSl II1O1OGSnMG COMPANY

NAB Convention guests are cordially invited to stop by and visit us in the Consulate Suite at 'source -ARB (Feb /March 1972). Audience figures are estimates subject to the limitations of techniques and procedures used. the Continental Plaza. POLLUTION OF OUR AIR AND WATER LS A THREAT TO OUR VERY SURVIVAL. Broadcasters are concerned and are doing something about it. These days, ecology is a very big word. fight against pollution. Worse, that the air pollution control Everybody is against pollution. Editorially, too, they've featured director has so little personnel and The trick is getting everybody to do experiments in waste disposal and equipment that he could not cope with something about it. About the smog, smoke elimination as well as contro- an air pollution emergency. and the phosphates and the garbage versial nuclear power plants. Waterwise, TV 6 reported on a that we're generating in such enormous In Toledo, WSPD -TV and special conference of Midwest gover- quantities. WSPD -Radio are out to clean nors and Canadian provincial officials Because the experts agree: either up Lake Erie. dealing with Great Lakes pollution, as man drastically changes the way he An estimated 10- million people misuses Earth's resources, or our in a five -state area, including planet becomes poisoned by its own Ohio, drink water drawn from wastes -unable to support either life or Lake Erie. So the Storer sta- civilization as we know it. tions in Toledo have made America's broadcasters are get- cleaning up the lake their own ting the message. And they're deliver- pollution thing. With editorials ing it -loud and clear. urging a stiff clamp -down on The Storer radio and television phosphate- detergent discharge stations are among the leaders in the into the lake and a statewide crusade to make every day Earth Day. anti -pollution agency with stiff WAGA -TV gives Atlanta a daily enforcement powers. look at its pollution -filled skies. And with many special TV 5 was the first Atlanta station to shows, including a pollution broadcast daily air pollution reports quiz on TV 13 that was so popular it well as on the efforts of local indus- along with the weather. had to be aired a second time. tries to comply with water pollution Weatherman Guy Sharpe shows WHN -Radio keeps Greater orders. viewers a daily pollution chart, as well New York up -to -date Detroit's WDEE -Radio tells as a stop- action sunrise to sunset film on the environment. sportsmen what pollution is of the local skies. When WHN wants to tell its listeners doing to fish and game. WAGA -TV has also taken strong the latest on the clean air and water A recent Radio 15 interview show fea- editorial stands against pollution of the fronts, it goes to the men who are in tured the editor of "Field and Stream" Chattahoochie River, and for increased charge of the battle against pollution. magazine who outlined for listeners budgets and personnel for the state's To New York's traffic commissioner how phosphates, pesticides and nitrates Water Quality Control Board. and environmental protection commis- are weakening the game fish, bird and Cleveland's WJW -TV and sioner. To Newark's Mayor. To sub- deer populations of the area. WJW -Radio cover every aspect urban Suffolk County's sewer com- Other ecology specials featured of environmental pollution. missioner. Michigan's US Senator Robert Griffin, From "A Race Against Time," a long And WHN ecology editorials the President of Michigan State Uni- look at the overall pollution problems leave no polluters unnoticed -from versity, and teachers and students of a of society featuring Eddie Albert on power plants, to apartment house iin- Detroit high school involved in a River TV8, to specific progress reports fea- cinerators, to mass transit busses. Rouge clean -up campaign. turing local air, water and utilities offi- KGBS -Radio diagnoses Concerned stations -talking to cials, the Storer stations give Cleveland Los Angeles' cough. concerned citizens. audiences a continuing fill -in on the A recent controversial "Inquiry" show All Storer stations get involved in the suggested to Angelenos that the auto- vital affairs of the communities they mobile is the real cause of the frog in serve. It's a matter of policy with us, their throats and the tears in their eyes. and a matter of pride for the people Other "Inquiry" segments have who staff our stations. looked into programs designed to re- That's why our stations often do duce ocean pollution and revive the as routine, things that community lead- dying fishing industry. And "Educa- ers consider rather special. tion '71," another popular KGBS dis- We look at it this way. The more cussion show, has taken some long effective we are in our communities, careful looks at the problem of mer- the more effective we are for our ad- cury contamination of sea food. vertisers, and the more effective we are for ourselves. WITI -TV editorials call for stiffer laws, stiffer penalties Broadcasting serves. for Milwaukee polluters. that TV 6 has been telling viewers that the county's air pollu- "STORER tion control laws are so weak as to be virtu- ÁA110115 ally ineffective. STORER BROADCASTING COMPANY

WAGA -W Atlanta WSBK -TV Boston /WJW -TV Cleveland /WJBK -TV Detroit/WITI -TV Milwaukee /WSPD -TV Toledo WJW Cleveland WDEE Detroit /KGBS Los Angeles /WGBS Miami /WHN New York /WSPD Toledo MondayMenno from Lou Dorkin, Dancer -Fitzgerald- Sample, New York

TV programing and advertising: a delicate balance

(This is the third of four consecutive with East and West Coast production in order to optimize program values and articles written by representatives of people is privy to invaluable informa- time periods without which the large Dancer -Fitzgerald- Sample, New York, tion on sales possibilities. This kind of capital investment by a client may prove dealing with the amelioration of media thing can only happen between people completely unproductive. planning.) who share a common trade experience. D -F-S recently was offered the oppor- Advertising agencies today are not in- Several years ago, when advertisers tunity to build a one -hour special volved in the production of prime -time could afford to sponsor all or half of a around the grand opening of a circus network television programs. Only a weekly series, the supervisory role of the palace in a European city. Price, own- few are still involved in producing day- advertising agency was a big one. Agen- ership, rights and other factors were time serials and weekend children's pro- cy TV- program people were literally a favorable enough to interest a major grams. Why then should an agency con- part of the Hollywood or New York advertiser. The result was a production sider maintaining a TV network-pro- production group. Today, with most on location in Europe with the adver- graming department when it has been advertisers sponsoring only a fraction of tiser and the agency present along with proved that the economics and risks of a program, the agency's supervisory role the production group. The special, producing shows for network TV are so has narrowed. However, there still is a Budapest Circus Festival, sponsored by great that only TV networks are willing vital marriage between program content Best Foods Division of CPC Interna- to assume the financial burden neces- and commercial that must be carefully tional Inc., was on ABC -TV, Monday, sary to operate in this field? watched. Every agency has its own his- Feb. 7, 8 -9 p.m. NYT. D -F -S took a long look at the value tory of mismarriages. Some may re- The special was truly an advertis- of maintaining a TV network- program- member when a famous beer commer- ing vehicle tailored to this advertiser's ing department. We decided that the in- cial was inserted smack in the middle need. Furthermore, it was an experience vestment was worthwhile because it of a scene where a mutilated corpse was that happens less frequently than it would provide our clients with greater being identified in a morgue. It may not should these days -an experience in service and expertise in an area where take much program expertise to sense which the ideas of a knowledgeable cli- they invest millions of dollars annually. that something is wrong with that; but ent received the utmost consideration For example, a primary benefit of a there are instances when more subtle and acceptance by the production group programing department to clients - program values work against the fullest and talent. whether they buy full sponsorship or impact of the commercial. In such in- Over a relatively few years the net- scatter programs -is in the area of pro- stances, an agency's experience with works went from program sponsorship gram evaluation. What are the chances viewer reactions is very valuable. to shared sponsorship, to minute par- of success for a new TV series? Is the Product protection against competi- ticipations and most recently to 30- program content right for the client's tive brands demands constant surveil- second participations. Where will net- commercials? Are the demographics of lance by the agency. The increased use work TV be in four or five years? Will the new programs going to fit the cli- of the 30- second commercial has almost the pressure from the government get ent's market profiles? doubled the number of products adver- stronger and more restrictive? Will the Long before a new TV season, our tised within a TV program. The prob- developments in CATV and video cas- program department begins to evaluate lem of seeing to it that a client's com- settes siphon off network audiences? As programs in the early stages of develop- mercial message is not negated or dilut- the small CATV systems amalgamate ment right through the pilot stage. The ed by a competitive message following into bigger cable companies, to what success or failure of many TV shows soon after is acute. extent will they initiate their own pro- depends not on who directed or wrote A key contribution from a good graming? Will there come a time when the pilot, but on whether these creative agency program department is in devel- the big stars of free television are on people continue with the series. In oping nighttime television specials. The CATV? An agency program department weighing the possibilities for success or agency programing department is com- keeps abreast of these trends. failure of proposed programs, this pletely aware of the needs and desires We can see developments of the fu- knowledge, coupled .with an evaluation of a client and can help find the type of ture leading to a great upsurge in adver- of time periods, competitive programs, special that best suits a client. The tising-agency activity in television pro- share levels and demographic character- agency also acts as a liaison between graming production, especially if the istics is a key factor in eliminating much client and producer, between client and government restricts and confines the of the risk involved in the selection of -talent and between client and network networks' fields of endeavor. network programs for clients. A foreknowledge of new network programs enables an advertising agency to alert its clients to especially promis- Lou Dorkin left Terre Haute, Ind., in 1952, ing programs in development. This where he was advertising manager of Schultz knowledge permits an advertiser to ex- & Co. department store, to join Warwick & press a prior interest in a program, Legler, New York as a media trainee. In which may influence the program's 1953 Mr. Dorkin joined Dancer- Fitzgerald- time -period placement. It also estab- Sample as assistant timebuyer. He later en- lishes the advertiser's interest in the tered account work and was moved up to program with the network's sales device president and account supervisor on partment. Sterling Drug in 1961. In January of this Program expertise, knowledge and year, he was made senior vice president and contacts can gain advantages for adver- director of D -F -S's TV network /programing tisers in areas other than program buy- department. ing. An agency program executive who maintains business and social relations

22 BROADCASTING, April 10, 1972 We put together the most- watched newscasts in Minneapolis/St. Paul. Maybe that's why everybody wants a piece.

It's easy to sell the news when you've got all the right elements. Like the largest weekly audience. Most men. Most women. Most 18 -49 year olds.* And as the dominant TV station in the market, we can offer the right availabilities almost any time of day to reach your prospects. For specifics, call Peters, Griffin, Woodward or the WCCO -TV sales staff. The Scene at 6 The Scene Zbnight (at 10)

*See any ARB or Nielsen for the last two years! Audience ratings are estimates only, based on data supplied by indicated sources and are subject to the limitations thereof. The early returns or

In its first five weeks... And, in the one week when Nielsei The CBS Late Movie averages 7% measured audience composition, more homes than Johnny Carson The CBS Late Movie outperformed in time periods when they are in direct both Johnny Carson and Dick Cavett competition. with young adults...total adults... The CBS Late Movie reaches more women 18 to 49...and large families. than twice as many homes as Dick Cavett. In other words, many happy The CBS Late Movie nearly doubles returns. Especially for the late movie's the audience formerly reached by CBS. early advertisers.

Based on National Nielsen Television Index AA household estimates February 14-March 17, 1972. Comparisons are for all competitive time periods within the Monday-Friday 11:30 pm -1:00 am time segment. Data for "audience formerly reached" January 3-February 13, 1972. Audience composition data February 14-20, 1972. Qualifications available on request. he CBS Late Movie. WFAA AM.Fto-TV

MIKE SHAPIRO VICE PREIDENT GENERAL MANAGER April 9, 1972

OPEN LETTER TO BROADCAST MANAGERS:

As broadcasters, we are confronted daily by pressures from government officials, critics and viewers requesting and demanding change in our industry. A frequent request is for a better means of communication between the television industry and the viewers.

For eleven years in Dallas, we have asked our audience for their likes, their dislikes, their complaints and their constructive criticism. We answer their questions and inform them of developments affecting broadcasting and viewers in a half -hour program entitled LET ME SPEAK TO THE MANAGER. The response has been overwhelming and gratifying.

LET ME SPEAK TO THE MANAGER, top rated in its prime time period in our market, reaches a quarter of a million viewers each and every week, and demographics reveal a complete composite of the audience. And, it's commercial...very commercial. Tailored to answer today's needs, it is an ideal vehicle for prime access.

We have compiled a new booklet which outlines the "do's and don'ts" for starting such a program at your station. I will be more than happy to send you a free copy, and help in any way to answer questions regarding your production of the show.

I encourage you to consider a program of this type as a part of your new fall schedule.

Cordially,

communications center, 214 748 -9631, dallas, texas 75202 April 10, 1972;VoI.82;No.15 Broadcasting

The other two put, take and shuffle

The cards are all shown for the new television season: ABC deals out a mixed hand; CBS is betting on comedy

The three television networks will offer start was unclear. NBC had said it Jacques Cousteau specials and would a total of 15 weekly hours of new pro- would begin Sept. 25 but left the door present musical specials, TV essays, grams in their prime-time schedules next open for change if any other network news and sports specials, and a number fall (also see pages 28 -29). decided to open earlier -and one did. of biographical dramas, teleplays of The new CBS -TV and ABC-TV ABC said it would start Sept. 11. CBS varying lengths and 90- minute or two- schedules, announced last week, contain did not indicate its starting date. hour live -on -tape dramas. The network five hours of new programs each, not CBS's new shows: also announced two new programs for counting two hours of prime -time foot- Anna and the King (Sunday, 7:30- this summer, both regarded as likely ball on ABC that will revert to movies 8): Comedy -drama based on best -sell- candidates for midseason replacements when the football season is over. NBC - ing "Anna and the King of Siam" and if needed: The Super, a comedy about TV's schedule, out earlier, also has five starring Yul Brynner and Samantha a superintendent in a lower- middle -in- new hours (BROADCASTING, April 3). Eggar. come apartment building, and The CBS relied heavily on situation corn - M*A*S*H (Sunday, 8- 8:30): Corner Bar, the contemporary scene edies in replacing seven current shows Comedy based on motion picture of viewed from a New York tavern. with eight new ones, and in the process same name and starring Alan Alda and ABC's new entries for 1972 -73: left not one night's line -up unchanged. Wayne Rogers. The Rookies (Monday, 8 -9): Dra- ABC mixed comedy, musical-variety, Sandy Duncan Show (Sunday matic series developed from an ABC adventure and law-enforcement themes 8:30 -9): New production of last sea- Movie of the Week and featuring as the in its choice of six new programs to re- son's comedy hit, which had to be sus- pilot did, Michael Ontkean, Jeff Pomer- place an equal number, and left only its pended when its star underwent eye antz, Georg Stanford Brown and Sam current Sunday and Friday line -ups un- surgery. Melville as young policemen who think disturbed. Bill Cosby Show (Monday, I 0-11) : force should be used only in extreme CBS wiped out its entire Sunday -night Comedy -variety. situations. line-up and installed three new come- Cousin Maude (Tuesday, 8 -8:30) : Temperature's Rising (Tuesday, 8- dies; moved Dick Van Dyke in from Spin -off from All in the Family, with 8:30) : Looks at the humorous side of Saturday night to follow the comedies Beatrice Arthur in the title role as a life in a big hospital, with James Whit- and switched Mannix from Wednesday woman as strong -willed as Archie more as chief surgeon, Joan Van Ark night to follow Van Dyke. The Sunday Bunker of Family but in the "liberated" as head nurse. Night Movie, a feature -films series, be- style of Auntie Mame. Paul Lynde Show (Wednesday, 8- comes Friday Night Movies, and the Spencer's Mountain (Saturday, 8- 8:30) : The comedian stars as an attor- current Friday Night Movies, made -for- 9): Title is tentative, but the story will ney "in generational and ideological TV films, becomes The New CBS Tues- deal with a closely knit family as por- conflict with his genius son -in -law." day Night Movies. trayed in the CBS -TV special, The Julie Andrews Show (Wednesday, ABC had to break up its highly suc- Homecoming, by Earl Hamner Jr. 10-11): Musical- variety hour. cessful Tuesday-night schedule after the Bridget Loves Bernie (Saturday, The Men (Thursday, 9 -10) : Sus- FCC refused to again waive the prime - 8:30 -9): Comedy based on differences pense- adventure triology with these se- time access rule and permit ABC to pro- in outlook between an Irish- Jewish cou- ries rotating: "The Delphi Bureau," with gram from 7:30 to 11 '(BROADCASTING, ple and starring Meredith Baxter and Laurence Luckinbill as an investigator March 13). It accomplished the break- David Birney. for the President and featuring Celeste up by moving Mod Squad, which Bob Newhart Show (Saturday, Holm; "Jigsaw," with James Wainwright now opens the night, to 8 -9 p.m. Thurs- 9:30 -10): The comedian plays a guid- as an officer with a bureau of missing days -where it will go against NBC's ance counselor who is also manager of persons, and "Assignment: Vienna," high -rated Flip Wilson Show and a new the condominium where he lives, with with Roy Scheider as a U.S. agent fight- CBS entry tentatively titled Spencer's Suzanne Pleshette as his wife. ing international crime. Mountain -and installing a new half- Being dropped by CBS are Cade's The Streets bf San Francisco (Sat- hour comedy, Temperature's Rising, to County, Glen Campbell Goodtime Hour, urday, 9 -10): Police drama starring open Tuesday evening. Movie of the Me and the Chimp, My Three Sons, Karl Malden as an older detective Week and Marcus Welby remain as now. O'Hara, Don Rickles Show and Arnie. teamed with a younger officer played Among other changes, ABC is drop- ABC said its six new programs would by Michael Douglas. ping its Saturday Movie of the Weekend be augmented once a month by another, ABC programs being dropped are but scheduling a second weekly series Kung Fu, about a Chinese- American Monday Night Special, Courtship of of made -for -TV movies on Wednesdays. pursued by killers from China. The pro- Eddié s Father, ABC Comedy Hour, ABC's schedule calls for programing gram, starring David Carradine, will The Persuaders, Longstreet and Be- 8 -11 p.m. NYT all evenings, NBC's and appear every fourth Saturday in the witched. The network's Monday Night CBS's for 7:30-10:30 Sundays and 8-11 period otherwise occupied by Alias Movie will be off for the duration of all other nights. Smith and Jones. the football season but will return, the Just when the 1972 -73 season will ABC also said it would continue its network said, after Jan. 1, 1973.

BROADCASTING, April 10, 1972 27 Diagram of competition: Sun. ABC CBS NBC 7:30 Anna and the King The Wonderful the 1972 -73 schedules World of Disney as they're laid out now 8:00 FBI M'ASH

8:30 The Sandy NBC Duncan Show Sunday Mystery 9:00 ABC Sunday Night The New Dick Van Movie Dyke Show 9:30 Mannlx Bold denotes new shows, Italic denotes a new time period. All network prime -time periods are 8.11 p.m. except Sunday, when CBS and NBC program from 7:30 to 10:30. 10:00 Night Gallery

Wed. ABC CBS NBC Thur. ABC CBS NBC

7:30 7:30

8:00 The The Adam -12 8:00 The Mod Squad Spencer's The Paul Lynde Show Carol Burnett Mountain Flip Wilson Show Show (tentative title) 8:30 Wednesday NBC 8:30 Movie of the Week Wednesday Mystery

9:00 Medical Center 9:00 The Men The CBS Ironside Thursday Night Movies 9:30 9:30

10:00 The Cannon Probe 10:00 Owen Marshall: Dean Martin Show Julie Andrews Counselor At Law Show

Production boxscore of San Francisco, Quinn Martin with 9:30 -10 The Bob Newhart Show, MTM Warner Bros. TV, $210,000; 10-11 Enterprises, $100,000; 10 -11 Mission: on the new TV season Sixth Sense, Universal TV, $200,000. Impossible, from Paramount Television, $225,000. Here are the prime -time programs, pro- CBS weekly NBC duction companies and average Sunday- 7:30 -8 Anna and the King, production budget for 1972 -73: 20th Century -Fox TV, $95,000; 8-8:30 Sunday- 7:30 -8:30 The Wonderful M *A *S *H, -Fox TV, World of Disney, Walt Disney Produc- ABC 20th Century $95,000; 8:30 -9 The Sandy Duncan tions, $230,000; 8:30 -10 NBC Sunday Mystery, Sunday -8 -9 FBI, Quinn Martin and Show, Paramount, $105,000; 9 -9:30 Universal TV, $310,000; 10- Warner Bros. TV, $260,000; 9 -11 ABC The New Dick Van Dyke Show, Cave 10:30 Night Gallery, Universal TV, Sunday Night Movie, various, $700,000. Creek Enterprises, $103,000; 9:30- $95,000. Monday -9 Rowan and Martin's Monday -8 -9 The Rookies, Aaron 10:30 Mannix, Paramount TV, $210,- -8 Spelling Productions, $195,000; 9 -con- 000. Laugh -In, Romart Inc., $200,000; 9 -11 clusion NFL Monday Night Football, Monday Night at the Movies, various, Monday - 8 -9 Gunsmoke, Arness $750,000. ABC Sports, $650,000. Productions, $225,000; 9 -9:30 Here's Tuesday Bonanza, Pro- Tuesday -8:30 Temperature's Ris- Lucy, Lucille Ball Productions, $125,- -8 -9 NBC -8 ductions, $225,000; 9 -10 The Bold ing, Screen Gems/ Bill Asher, $110,000; 000; 9:30 -10 The Doris Day Show, Ones, Universal TV, $200,000; 10 -11 8:30 -10 Tuesday Movie of the Week, Arwin Productions, $105,000; IO -11 NBC Rèports, NBC News, alternating various, $425,000; 10 -11 Marcus Wel- 7'í1e Bill Cosby Show, CBS, $190,000. from to May by, M.D., Universal TV, $200,000. Nov. 14 8, 1973, with Tuesday - 8 -8:30 Cousin Maude, America, BBC, $193,000 average. Paul Lynde Wednesday -8 -8:30 The Tandem Productions, $95,000; 8:30- Wednesday -8 -8:30 Adam -12, Uni- Show, Ashmont Productions with 9:30 Hawaii Five -O, Leonard Freeman versal TV with Mark VII Productions, -10 -11 The Screen Gems, $110,000; 8:30 Productions, $210,000; 9:30 $97,500; 8:30 -10 NBC Wednesday the vari- Tuesday Wednesday Movie of Week, New CBS Night Movies, CBS, Mystery, Universal TV, $310,000; 10- ous, 10 -11 The Julie An- $350,000. $425,000; 11 Probe, Warner Bros. TV and Leslie drews Show, ATV, $180,000. Wednesday -8 -9 The Carol Burnett Stevens Productions, $195,000. Thursday-8 -9 The Mod Squad, Show, Burngood Productions, $230,- Thursday-8 -9 Flip Wilson Show, Thomas-Spelling Productions, $225,000; 000; 9 -10 Medical Center, MGM TV, Clerow Productions, $205,000; 9 -10 9 -10 The Men, Warner Bros. TV /Uni- $200,000; 10 -11 Cannon, Quinn Martin, Ironside, Harbour Productions and Uni- versal TV /MGM TV, $235,000; 10 -11 $195,000. versal TV, $215,000; 10 -1l Dean Mar- Owen Marshall: Counselor at Law, Uni- Thursday-8 -9 Spencer's Mountain tin Show, Claude Productions, and Greg versal TV, $110,000. (tentative title), CBS, $195,000; 9 -11 Garrison Productions, $230,000. Friday-8 -8:30 The Brady Bunch, Par- The CBS Thursday Night Movies, vari- Friday -Sanford and Son, Tandem amount TV, $100,000; 8:30 -9 The Part- ous, $750,000. Productions and Norbud Inc., $90,000; ridge Family, Screen Gems, $110,000; Friday -8 -9 The Sonny and Cher 8:30 -9 The Little People, Warner Bros. 9 -9:30 Room 222, 20th Century -Fox Comedy Hour, Blyde Beard Produc- TV, $102,500: 9 -10 Ghost Story, Screen TV, $100,000; 9:30 -10 The Odd tions and Humbug Productions, $195,- Gems, $195,000; 10 -11 Banyon, Warner Couple, Paramount TV, $103,000; 000; 9 -11 The CBS Friday Night Bros. TV and Quinn Martin Produc- 10 -11 Love, American Style, Paramount Movies, various, $750,000. tions, $195,000. TV, $200,000. Saturday -8 -8:30 All in the Family, Saturday -8 -9 Emergency, Universal Saturday-8 -9 Alias Smith and Jones, Tandem Productions, $105,000; 8:30 -9 TV and Mark VII Productions, $200,- Universal TV, $195,000, giving way Bridget Loves Bernie, Screen Gems, 000: 9 -11 NBC Saturday Night at the every fourth week to Kung Fu, Warner $95,000; 9-9:30 The Mary Tyler Moore Movies, from various production Bros. TV, $250,000; 9 -10 The Streets Show, MTM Enterprises, $100,000; sources, $750,000.

28 LEAD STORY BROADCASTING, April 10, 1972 Mon. ABC CBS NBC Tues. ABC CBS NBC

7:30 7:30

8:00 The Rookies Gunsmoke Rowan 8:00 Temperatu re's Cousin Maude Bonanza and Martin's Rising Laugh -In 8:30 8:30 Tuesday Movie Hawaii Five -0 of the Week

9:00 NFL Monday Night Here's Lucy Monday Night 9:00 The Bold Ones Football at the Movies (to conclusion) 9:30 The 9:30 The New CBS Doris Day Show Tuesday Night Movies 10:00 The 10:00 Marcus Welby, M.D. NBC Reports/ Bill Cosby Show Ame rice

Fri. ABC CBS NBC Sat. ABC CBS NBC

7:30 7:30

8:00 The Brady Bunch The Sonny 8 Chet Sanford And Son 8:00 Alias All in the Family Emergency Comedy Hour Smith and Jones Kung Fu 8:30 The The Little People 8:30 (every 4th week) Bridget Loves Partridge Family Bernie

9:00 Room 222 The CBS Ghost Story 9:00 The Streets of The Mary NBC Friday Night San Francisco Tyler Moore Show Saturday Night Movies at the Movies 9:30 The Odd Couple 9:30 The Bob Newhart Show Mission: 10:00 Love, Banyon 10:00 Sixth Sense American Style Impossible

en. Under the working title of Biogra- The network strategies explained phies, the network plans also to present two to four one -hour dramatizations Program chiefs tell what they're after; about pivotal figures in history. Mr. Starger said ABC also intends to sched- agencies start buying but reserve comments ule a minimum of four other dramatic specials, either 90- minute or two -hour, Salesmen of all three television net- moved in a new medical comedy series, during 1972 -73. works were on the street last week with Temperature's Rising, as a lead -in at The CBS -TV schedule for the 1972- 1972 -73 program schedules that they 8 -8:30 p.m.," he pointed out. "And on 73 season "represents a return of CBS claimed were innovative and diversified. Wednesday we start with another light to television, and to series television, Agency executives called the new pro- comedy, The Paul Lynde Show. We and to a schedule of brightness and graming imitative, but they were already move the Saturday-night movie to 8:30- lightness in entertainment." That's how placing orders for commercial positions 10 and finish up at 10 to 11 with a series Fred Silverman, vice president -pro- -even though prices remained to be set. we are extremely high on -The Julie grams, explained the CBS move to com- The styles were varied. CBS said it Andrews Show. Scheduling movies on edy (and the half -hour form) next was returning the short -form comedy Tuesday and Wednesday gives us the season. series for family viewing. NBC said it opportunity to schedule two -part fea- Mr. Silverman said that CBS, bring- was enlarging program variety by mov- tures on successive nights." ing in eight new shows, six of them ing farther toward the long form, of Mr. Starger observed that Thursday comedies, will have 11 half-hour com- series rotating within series. ABC is in- has been a dominant NBC night. ABC edies in all in prime time next fall. troducing Julie Andrews as a regular has shifted the popular series, Mod "That's more than the other two net- performer on the living-room screen Squad to its 8 -9 p.m. slot, keeping Owen works combined." and is going for more of the long -form Marshall at 10 -11 p.m. and inserting He said: "Management viewed the as well. a new "trilogy" series with the umbrella 1971 -72 season as imbalanced on the At BROADCASTING'S request, network title of The Men in the 9 -10 segment. networks. There was too much em- program executives explained their re- These will be light- dramatic "mini- phasis on the long form." He stressed spective strategies. series," produced by Universal, Warner that comedy nights have showed up Martin Starger, vice president in Bros. and Metro -Goldwyn- Mayer. well in audience ratings, citing CBS's charge of programing, ABC -TV, said On Saturday, ABC is scheduling Alias success with comedy on Saturday and the objective of his network's 1972 -73 Smith and Jones in a new time period ABC's on Friday this past season. schedule was to improve ABC's growing at 8 -9 p.m. and every fourth week in- Mr. Silverman noted that CBS is rating strength, to maintain a better serting a new series, Kung Fu, centering switching off movies Sunday night balance and to experiment with new on a Chinese- American. A new pro- (moving them to Friday), shifting the forms. gram, The Streets of San Francisco, 90- minute TV movie from Friday to The most significant changes, he said, follows at 9 -10 p.m. and the evening Tuesday, and establishing a "second were made on Tuesday, Wednesday, closes with The Sixth Sense, which Mr. front" Sunday in family programing - Thursday and Saturday nights. Tuesday, Starger said has been showing strength "an alternative" presented to the viewer. which was a blockbuster for ABC this since its insertion in the line -up at mid - "We are really out this year to create season, had to be reprogramed because season. an image totally distinct and apart from the network could not obtain another Mr. Starger said the network will bol- the other networks," Mr. Silverman waiver of the FCC prime- access rule ster the number of dramatic special pro- said. At the same time CBS hopes to permitting it to open at 7:30, as it had grams pre -empting regular series. Pro- strengthen "weak portions" of the this season, with Mod Squad. ducer Fred Coe has been assigned to schedule: Sunday, early Thursday and "We kept our movie period at 8:30 develop a group of one -hour drama pro- early Friday. to 10 and Marcus Welby at 10 and grams under the title of Men and Worn- Mr. Silverman anticipates a "major

BROADCASTING, April 10, 1972 29 turnaround" on Sunday as a result of have a "little different" treatment of Wednesday Movie of the Week and pos- CBS's slotting two shows that have the occult in contemporary life in sibly as many as 10 two -hour World strong track records (Dick Van Dyke Ghost Story and a "private eye of the Premiere movies for NBC -TV. and Sandy Duncan) with "the cream of 30's with a Humphrey Bogart per- Paramount TV lost the hour Long - the pilots" (Anna and the King, and sonality" in Robert Foster, who stars in street series and the half -hour Me and M *A *S *H). Banyon. Mr. Werner looked for a the Chimp. As partial recompense, Para - The Thursday moves are keyed to "better" showing for NBC on Friday. mount's half -hour Funny Face series, Spencer's Mountain, which he said "is With CBS's All in the Family secure suspended since mid -1971 -72 season, about a family and love for one's at Saturday 8 -8:30, NBC in Mr. will come back next season on CBS -TV family" and "the only new form entered Werner's opinion faces a "tough fight" as The Sandy Duncan Show. this season." He said some people at the that night. NBC will continue with Screen Gems was a modest winner on network were concerned about putting Emergency, a midseason replacement the new schedules. The company lost its the one -hour show up against NBC's that Mr. Werner said has been steadily mainstay, the half-hour Bewitched, but Flip Wilson, but the prevailing con- building its audience, and with its long - gained three half-hour shows and one fidence at CBS, he said, was reminiscent running Saturday movie period. hour program for a net of two hours of of that shown in All in the Family by Few agency executives were willing new prime -time production. went on its advocates before that show to make detailed appraisals of the new Twentieth Century-Fox TV was a the air. The new show, he said, con- season. Generally they appeared to casualty, having its Cade's County hour sistently earned high shares in its origi- favor CBS's potential ratings strength. and Arnie half -hour canceled, while nal showing as a movie on Thursday They seemed less conclusive on the adding two half -hours for next season night, a showing and last De- relative - repeat positioning of ABC and NBC. Anna and the King and M *A *S *H. cember in sequel form as "The Home- MGM -TV saw its long- running half- coming." "It will be not only a dis- hour The fall a com- Courtship of Eddie's Father tinguished effort next but dropped, and was able mercial success, Mr. Silverman said. Universal is still to sell only one- third of ABC-TV's The Men trilogy via The Friday shore-up is the move of "Assignment: Vienna." ( "a hit this the hottest studio Sonny and Cher bona fide Aaron Spelling Productions, already from Monday 10 -11 to past season ") solidly placed in prime time with the the lead -off period at 8 on Friday. "It But Warner moves up hour Squad series, sold is substantially stronger than O'Hara Mod another strong second place hour to ABC -TV, The Rookies. Associ- [the program it replaces at 8 -9] and to ated Television Corp. of London lost might just turn Friday night upside in network placements for us," Mr. Silverman said. the hour Persuaders but replaced it with down the NBC, the of the work- hour Julie Andrews Show. At transfer Warner Bros. Television, back in full Two former horse, Bonanza, from Sunday at 9 -10 advertising- agency exec- TV production only since the 1971 -72 utives will be represented with new to Tuesday at 8 -9 is a critical move in next season com- season, appears to be the film produc- product in 1972-73. Lee Rich's Lorimer itself. But NBC is tion company pounding the juggling act. that gains the most from Productions will turn out the hour the prime -time schedule for the fall. Spencer's Mountain for CBS-TV. Grant For one thing, according to Mort Sales of three hour programs, one half - Tinker's MTM Enterprises, already pro- Werner, vice president, programs and plus are pairings hour show, one -third of an ABC ducing The Mary Tyler Moore Show, talent, NBC -TV, there two trilogy hour and every now adds of shows, or combinations, that fourth week of the half-hour Bob Newhart popular the ABC -TV Alias Smith Show. (Both are to be moved. Bonanza and Bold and Jones Mr. Rich and Mr. Tinker time formerly Ones together pulled in the numbers period constitute a remarkable worked for Benton & Bowles). on Sunday. They will continue to be comeback for Warner Bros. As recently Don Fedderson Productions lost My back -to -back next season but on Tues- as the 1970 -71 season the production Three Sons, its only half-hour. Producer day as NBC's heavy artillery trained company had only The FBI on the air. Sheldon Leonard, not too long ago the against ABC's highly successful Tues- Now, despite having lost the hour King Midas of Hollywood TV produc- day -night line -up and CBS's strength- Nichols series and the half-hour Jimmy tion with such shows as I Spy and Dick ened Tuesday schedule. (NBC will at- Stewart Show, Warner Bros. will have Van Dyke, but now on a severe losing tempt to improve the odds by putting five filmed series on the air, amounting streak, lost another series, The Don Bold Ones in a doctors -only format, de- to four -and -a -half hours of prime time Rickles Show. Producer Doug Cramer leting the lawyers episodes. Doctors, on a regular basis, as well as eight seg- sold one half -hour, Bridget Loves Bernie, said Mr. Werner, did better in the ments of "The Delphi Bureau" for the to CBS -TV. ratings.) ABC trilogy and at least three and On the other hand, producer Quinn Unchanged nights at NBC: Monday probably six segments of King Fu for Martin, who has had his share of ups (Laugh -In and the movie period) and the Alias Smith and Jones slot. and downs, is riding on top of the heap Thursday (Flip Wilson, Ironside and This production volume has pushed now, producing in association with WB- Dean Martin). The popular pair on WB -TV into second place among the TV two new hours, Banyon and The Wednesday, the "mystery" hour (with production companies. It is still consid- Streets of San Francisco, as well as con- rotating series) and Night Gallery, will erably behind the output of Universal tinuing with The FBI and Cannon. now shift to Sunday. Mr. Werner TV. After losing a half-hour of its hour The team of Bill Asher and Harry acknowledged there may be a gamble Night Gallery series and its hour Ackerman, which turned out Bewitched in the shifting; Sunday night has been O'Hara, United States Treasury, Univer- at Screen Gems for eight seasons, still relatively strong for NBC. sal still leads the production pack with had a year to go with ABC -TV on the Wednesday at NBC will be restruc- 121/2 individual shows in network prime program's contract. As part of this Be- tured with "high- style, escapist -form time for next season. This represents witched deal, the Messrs. Asher and entertainment" by building a new "mys- 111 hours of on -air time. Offsetting its Ackerman will now be making two new tery" night drawing three or four ele- losses only partially (the company also half -hours for the network, Ternpera- ments from several possibilities and lost "The Lawyers" segment of the hour ture's Rising and The Paul Lynde Show. such star names as George Peppard, NBC -TV The Bold Ones, but retained Gene Reynolds at 20th Century-Fox James Farentino, Richard Widmark, the time period with "The Doctors" seg- TV is virtually keeping that studio in Richard Boone and Bette Davis, and, ments being expanded), Universal sold the TV business with sales of new half - Mr. Werner noted, that show itself is to "Jigsaw" to fill one -third of ABC -TV's hours he produced -Anna and the King be paired with Probe, a new detective The Men trilogy, and will program all and M *A *S *H -and renewal of Room series with Hugh O'Brian as star. of the various segments of the 90 -min- 222, which Mr. Reynolds originally Mr. Werner pointed to Sanford and ute NBC Wednesday Mystery time pe- produced. It's just another reminder of Son, NBC's midseason hit, as the key riod. In addition, Universal will produce the hectic cyclical pattern of network leading off a Friday schedule that will 12 90- minute movies for ABC -TV's production.

30 LEAD STORY BROADCASTING, April 10, 1972 GEORGE W. COLLINS Producer and Moderator of "Man to Man" Associate Editor of "Newswatch"

WMAR -TV MEETS CONTROVERSIAL LOCAL ISSUES "MAN TO MAN"

Since "Man to Man" started, more than 80 programs, more than 40 hours of air time and over 350 Marylanders from all walks of life have participated. School violence, the stop- and -frisk gun bill, drugs, crime, alcoholism, real estate exploitation, women's lib, redistricting, police brutality, ghetto militants vs. police, deficiencies in penal systems, state aid for private schools and many other important subjects have been thoroughly examined and discussed.

Each week a panel, including a number of community leaders and experts from all socio- economic levels, is chosen by George W. Collins. No holds are barred - no punches pulled - nothing is held back! The panel probes, explores and confronts local and state problems, many of which are a microcosm of national problems. "Man to Man" is aired every Tuesday at 10:30 PM in prime time to reach the widest possible audience.

George W. Collins is a recognized authority on Baltimore and Maryland affairs. He brings to the program a journalistic background of over 20 years as reporter, columnist and city editor of the Baltimore Afro -American newspaper before joining WMAR -TV.

In Maryland Most People Watch WA/IAN-TV O TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION TheMedia

A quiet NAB agenda could be deceptive

Convention program promises no new worries, but delegates will be re- examining some old problems

Last year, broadcasters at the annual by the six -month -old prime -time access ly is not expected to discourage attacks convention of the National Association rule. on broadcasters, as the FCC's ban of Broadcasters were treated to a drum - Radio broadcasters anticipate good might have. fire of attacks on network news prac- news from the FCC in actions that will Awaited also is some word from the tices and policies, including indictments lighten their administrative and techni- FCC on the whole question of the fair- of individual commentators. This year cal load, part of a cooperative venture ness doctrine and the right of access to as the association gathers for its 50th between a special NAB committee and microphones and cameras on the part annual meeting, the line -up of major the commission. of the public. Although it may be too speakers bodes no such sharpness. On the government -relations side, soon -the week -long panel discussions Although, as one veteran broadcast NAB officials feel that membership ac- of the subject before the FCC ended conventioneer said last week on the eve tivity has never been better. This, of only two weeks ago- broadcasters hope of the Chicago meeting that was to begin course, was triggered by the license -re- for some indication of what the deci- yesterday (April 9): "You never can tell newal campaign, and it is this subject that sion will be. Already there are intima- what will happen at an NAB conven- is expected to be the gist of Mr. Evans' tions that where a commercial touches tion." speech. According to early reports, it on a controversial issue of public im- The principal speakers, most govern- may well be an admission that hearings portance, the fairness doctrine will ap- ment oriented, include Secretary of the on I icense- renewal legislation are unlikely ply. And then there's the Federal Trade Treasury John B. Connally Jr., White this year, but the lobbying effort should Commission's counteradvertising pro- House communications director Her- be continued in preparation for 1973. posals. bert G. Klein (who was also a speaker Even the membership of the NAB has Another problem facing broadcasters last year), Clay T. Whitehead, director grown; there have been 30 new mem- -and this is an immediate one-is im- of the Office of Telecommunications bers since January, with most of them plementation of the political- spending Policy, and FCC Chairman Dean Burch radio stations. bill. Notwithstanding the FCC's so- (who also is making a return visit). In its internal organization, the NAB called clarification last month broad- From the broadcast side come Dr. still lacks a station -relations chief, since casters are obviously in a morass on Frank Stanton, vice chairman of CBS; the move last month of Grover C. Cobb how to handle some of the special cases Vincent T. Wasilewski, president of to his new post as government-relations that they see facing them in selling time NAB, and Mark Evans, Metromedia executive vice president. to political candidates this fall. vice president, who is chairman of the And the most newsworthy element of And still looming are such other wor- NAB's task force on license renewal. the association's first board meeting dur- risome subjects as TV violence, adver- Among those from whom important ing a convention, ordered as a regular tising on children's programs, CATV, words are also anticipated are FCC session at conventions by the joint minority hiring, and price controls. Commissioner Richard E. Wiley and boards last January, is the consideration Richard D. Dudley, Forward Communi- of a contract with Mr. Wasilewski, re- Many faces and added places cations Group, who is chairman of the portedly aggregating about $100,000 Attendance at this week's National As- goals and directions committee of the including salary, deferred payments, in- sociation of Broadcasters convention in association. surance, car and expenses. Chicago is expected to equal and pos- One seminar among the dozens sched- But, over -all, the convention faces, as sibly exceed the 5,137 who registered uled may produce significant dialogue. it has in the past, somber issues. for last year's meeting. This is the "Quo Vadis, Video ?" panel Only two weeks ago, a federal ap- There are 146 firms exhibiting equip- that includes Burton Benjamin, CBS peals court in Washington held that the ment this year, four more than last News; Herbert Schlosser, NBC; W. FCC could not deny the right of a year. They will have an estimated 1,500 Theodore Pierson Sr., Washington law- broadcaster to voluntarily agree on re- salesmen and engineers on hand. In ad- yer; David J. Curtin, Xerox, and Clif- imbursement to a petitioner who sought dition, the 40 -odd program exhibitors ford M. Kirtland Jr., Cox Broadcasting. to have his license denied. This certain- are expected to have at least 225 repre- Broadcasters, including their engineer- sentatives present. ing colleagues, are anticipating an ex- The addition of four equipment ex- planation of the FCC's most recent ac- The BPI contingent hibitors this year meant that the exhibit tion on the Emergency Broadcasting BROADCASTING magazine has 19 repre- area had to be increased slightly (1,000 System that is aimed at simplifying the sentatives at the National Association of square feet) to 54,000 square feet. All responsibilities of broadcasters (see page exhibits are at the Conrad Hilton hotel. 104). Broadcasters convention in Chicago. Headquarters for Broadcasting Publica- Presumably above the mundane inter- News feeds from tions Inc. is in Suite 705A -6A of the NAB ests of broadcasters will be the Rev. Conrad Hilton. A special audio "hot line" for the Chi- Billy Graham, who receives the associa- Representing BROADCASTING: SOI cago convention of the National Asso- tion's distinguished service award. Taishoff, Larry ciation of Broadcasters, April 9 -12, has The Chicago gathering Taishoff, Ed James, Don has some West, Rufe Crater, Leonard Zeidenberg, been established for out -of -town news- bright spots notwithstanding the myriad men to call for interviews and news problems that threaten Earl Abrams, Morris Gelman, Al Jarvis, broadcasting. Helen Manasian, Elaine Lorentz, Maury feeds. Interview telephone number is Business seems good. Networks' TV Long, 312- 786 -9240 (one April 9, one April billings Dave Whitcombe, Bob Hutton, are mounting. Spot TV is grow- Greg Masefield, John 10). News reports telephone number is ing. Program syndicators are optimistic: Andre, Bill Mer- ritt, Dave Bailey and Bill Criger. 312 -786 -9236 (one on April 9, two on they see a broadening market opened April 10 and four on April 11 and 12).

32 BROADCASTING, April 10, 1972 INTRODUCING AMERICA'S NEWEST BROADCAST CENTER, HOME OF ONE OFAMERICA'S OLDEST BROADCASTERS.

In 1925, when we started square foot broadcasting center color cameras, six VT Rs, a out in broadcasting, "cat's is going to add a lot of excite- crane, slow motion, electronic whisker" was a household word ment to our signal for several tape editing, complete film among Houston radio enthu- years to come. processing and editing facilities siasts and there was a lot of Our new facilities house and camera crews. excitement in picking up a the largest television and radio If you'd like the inside story signal from several miles away. news staffs in Houston. on the newest broadcast center Today, 47 years later, And our new TV production in America let us know. KPRC is a household word in center has three studios with We'll see that you get a copy Houston, and our new 86,000 remote control lighting, eight of our commemorative brochure.

MULTILEVEI. RECEPTION LOBBY. ONE OF TWO my BY 70' PRODUCTION STUDIOS. ONE OF FOUR SEPARATE CONTROL CENTERS. KPRC BROADCASTING P.O. Box 2222, Houston,Texas 77001 On tap in Chicago: official and unofficial agendas

for the 50th annual This is the script for the golden anniversary convention of the National Association of Broadcasters and related activities to be held April 9 -12 in Chicago. Unless otherwise NAB convention noted, all locations are in the Conrad Hilton hotel.

Assembly, 10:30 -noon, Grand Ballroom. Doors to sign up General Where, when open 10 a.m. (joint session with Engineering Conference). Registration: Monday, April 10-8 a.m. -6 p.m.; Tuesday, Music by: WGN orchestra, Robert Trendier, director. Pre- April 11 -9 a.m.-5 p.m.; Wednesday, April 12 -9 a.m.-5 siding: Wendell Mayes, Jr., xNow(AM) Austin, Tex., conven- p.m. Lower Lobby, Conrad Hilton. tion co-chairman. Invocation: the Rev. Kenneth Hilde- Presenta- Exhibit Hours: Monday, April a.m.-7 p.m.; Tuesday. brand, minister of the Central Church of Chicago. 10-9 tion of colors: Marine Corps color guard. The National 11 p.m.; Wednesday, April 12 a.m. -5 April -9 a.m.-7 -9 Vincent Wasilewski, p.m. Continental Room, Normandie Lounge, East, North, Anthem: Barbara Pearson. Address: T. West Exhibit Halls, Conrad Hilton. president, NAB. Presentation o NAB Distinguished Service Award to the Rev. Billy Graham. Remarks: Dr. Graham. Monday, April 10 Management Luncheon, 12:30 -2:30 p.m., International Ball- room. Presiding: Donald P. Campbell, WMAR -TV Baltimore, North American Broadcast Section -World Association of convention co- chairman. Invocation: Dr. Paul Stevens, Radio Christian Churches breakfast, 7:30 a.m., Buckingham and Television Commission, Southern Baptist Convention. Court Room, Essex Inn. Introduction: Wendell Mayes Jr., KNOW(AM) Austin, Tex., TelCom Associates 17th annual breakfast meeting, 8 a.m., convention co- chairman. Address: John Connally, secretary Crystal Ballroom, Sheraton -Blackstone. of the treasury. Early Bird Workshops 8:30 -10 a.m. Joint Radio-TV Assembly, 2:30 -4 p.m., Grand Ballroom. Government Workshop, Bel Air Room. Presiding: Richard W. Chapin, Stuart Broadcasting Co., Lin- An examination of the myth or reality of "effective" gov- coln, Neb., chairman, NAB board of directors. Speakers: ernment relations. Moderator: Roy Elson, vice president, gov- Clay T. Whitehead, director, Office of Telecommunications ernment relations, NAB. Panel: Albert Hardy, radio -TV di- Policy; Herbert Klein, director of communications for the rector, International Brotherhood of Electrical Workers, executive branch; Mark Evans, vice president -public affairs, Washington; Erwin Krasnow, Kirkland, Ellis & Rowe, Wash- Metromedia. ington; Peter B. Kenney, NBC, Washington; James Smith, Television Assembly, 4 -4:45 p.m., Grand Ballroom. Presid- U.S. Treasury, Washington. ing: A. Louis Read, WDSU-TV New Orleans, chairman, TV Legal Workshop, Williford B Room. board. Report of All -Industry Music Licensing Committee, Political advertising rates and the application of the new Leslie G. Arries, Jr., WBEN -TV Buffalo, N.Y., chairman. law. Moderator: John Summers, general counsel, NAB. Nominations for new TV board members (Ballot box will Panel: Arthur Bernstone, rules and standards division, FCC, be open from 4:30 -6 p.m.) Washington; Martin Gaynes, Cohn & Marks, Washington; Harvard seminar alumni smoker, 5 p.m., Bel Air Room. Edward Hummers, Fletcher, Heald, Rowell, Kenehan & Hildreth, Washington. Tuesday, April 11 Minorities Workshop, Williford A Room. A roundtable on the training and placing of minority group Early Bird Workshops, 7:45 -9:15 a.m. personnel in the broadcast industry. Moderator: Louise O. Association of Maximum Service Telecasters continental Knight, assistant general counsel, NAB. Panel: Bruce Baird, breakfast and membership meeting, 8:30 a.m., Waldorf director, Indian Training Program, University of South Da- Room. kota; Elizabeth Czech, director, radio -TV, Shaw University, Government Workshop, Williford B Room (see Monday for Raleigh, N.C.; Tony Gomez, producer-director trainee, KPBS- details). (FM) San Diego; Miles Mangrum, coordinator of training, Storer Broadcasting, Detroit. Minorities Workshop, Williford A Room (see Monday for James Taylor, Community Film Workshop (on Monday details). workshop); Cliff Frazier, director, Community Film Work- Price -Wage Workshop, Beverly Room. shop, New York (on Tuesday workshop). Phase II: price -wage implications to the broadcast industry. Radio Sports, Boulevard Room. Moderator: Ron Irion, director, broadcast management, An idea exchange on programing, sales, technical savings NAB. Panel: Representative of Price Commission, David and profit potentials of broadcasting sports. Moderator: Maher, Kirkland, Ellis & Rowe, Chicago; Carroll Holcomb, Charles M. Stone, NAB. Panel: Bob Hilgendorf, KVGB(AM) Internal Revenue Service, Chicago. Great Bend, Kan.; Sidney King, xvoc(AM) Casper, Wyo.; Radio Sports, Boulevard Room (see Monday for details). Bill Platt, xsPI(AM) Stillwater, Okla.; J. Max Shaffer, WDAN- Research Workshop, Bel Air Room. (AM) Danville, Ill.; Ron Shawhan, broadcast industry co- A .session to help you in your ascertainment of community ordinator, AT &T, New York. needs. Moderator: John Dimling, vice president, research, Television News, Waldorf Room. NAB. Panel: Thomas Bolger, executive vice president, A discussion of new techniques, products and practices to WMTV(TV) Madison, Wis.: James Landon, director of re- improve the television news operation. Moderator: Charles search, Cox Broadcasting, Atlanta; Thomas Wall, president, Harrison, WON -TV, Chicago. Panel: Chet Casselman, KSFO- Federal Communications Bar Association, Dow, Lohnes & (AM) San Francisco; Kenneth Hoffman, REA Express, Los Albertson, Washington; Richard Shiben, chief, renewal Angeles; Eldon Campbell, WFBM -TV Indianapolis, and Wil- branch, FCC. liam Gatty, UPI Chicago. Radio Management Conference, 9:30 -noon, Grand Ballroom.

34 THE MEDIA BROADCASTING, April 10, 1972 11

NOW BEGINNING 4ec4iond Big ramar!

Bigger Acts! Bigger Thrills! 3igger Audiences! BERT PARKS, Host

26 All -New Half -Hours IN COLOR /ON TAPE Available Now! Presiding: Andrew M. Ockershausen, Evening Star Broad- Legal Workshop, Williford B Room (see Monday for de- casting, Washington, chairman, radio board. tails). Meet your new directors. Price -Wage Workshop, Beverly Room (see Tuesday for de- Radio information office, James H. Hulbert, executive tails). vice president, public relations, NAB. Research Workshop, Williford A Room, (See Tuesday for In time of emergency, John M. Torbet, executive direc- details). tor, FCC. Radio Music License Committee report, Harold R. Krel- Television News, Waldorf Room, (see Monday for details). stein, Plough Broadcasting, Memphis, committee member; Small Market Radio Session, 9:30 -noon, Williford Room. Emanuel Dannett, committee counsel. Presiding: Wendell Mayes Jr., KNow(AM) Austin, Tex., vice Regulation of radio, Richard W. Chapin, Stuart Broad- chairman, radio board. casting Co., Lincoln, Neb., chairman, NAB board of direc- Small Market Automation '72, Moderator: Clint Formby tors; Richard E. Wiley, FCC commissioner. KPAN(AM) Hereford, Tex., radio board member and chair- Radio Advertising Bureau presentation, Miles David, man of Small Market Radio Committee. Panel: Walter L. president, RAB; Robert H. Alter, executive vice president; Rubens, xoBE(AM) Las Cruces, N.M.; Robert M. McKune, Carleton F. Loucks, vice president. KTTR(AM) Rolla, Mo.; Allan Page, xcwA(AM) Enid, Okla. Secondary Markets TV Program, 9:30 -11:30 a.m., Williford The FCC and small market matters. Moderator: Richard Room. Presiding: Donald P. Campbell, WMAR -TV Baltimore, E. Wiley, FCC commissioner. FCC participants: Wallace E. vice chairman, TV board. Introduction: William Patton, Johnson, chief, Broadcast Bureau; John W. Pettit, general chairman, Secondary Markets TV Committee, KATC -TV counsel; Richard J. Shiben, chief, renewal branch, renewal Lafayette, La. Address: "Motivation by Management," Pro- and transfer division, John Eger, legal assistant to chairman. fessor Greg Barnes, Purdue University. Television Conference, 9:30-noon, Grand Ballroom. Panel: The new CATV rules for smaller TV markets. Presiding: Donald P. Campbell, WMAR -TV Baltimore, TV Jack Rosenthal, discussion leader, KTWO -TV Casper, Wyo., board vice chairman. committee member; Sol Schildhause, chief, CATV Bureau, Council of Better Business Bureaus presentation, Bruce FCC; Robert W. Coll, McKenna, Wilkinson & Kittner, Wash- Palmer, president, National Council of Better Business Bu- ington. reaus. Secondary markets feedback. Panel: William Turner, dis- Code Authority report, Stockton Helffrich, director, NAB cussion leader, KCAU -TV Sioux City, Iowa, committee mem- Code Authority. ber; members of the committee; Richard D. Dudley, For- TIO report, Roy Danish, director, Television Information ward Group, chairman, NAB ad hoc committee on goals Office. and direction. Quo Vadis Video. Keynoter /moderator: Herb Jacobs, Management Luncheon, 12:30 -2:30 p.m., International ball- chairman of the board, TelCom Associates Inc. Panel: "The room. Presiding: Wendell Mayes Jr., KNOw(AM) Austin, Tex., Future of News Freedom," Burton R. Benjamin, senior ex- convention co- chairman. Invocation: Father John S. Bana- ecutive producer, CBS News Division; "The Future of Regu- han, radio -television department, Archdiocese of Chicago. lation," W. Theodore Pierson, Pierson, Ball & Dowd; "The Introduction: Richard W. Chapin, Stuart Broadcasting Co., Future of Programing," Herbert S. Schlosser, vice presi- Lincoln, Neb., chairman, NAB board of directors. Address: dent, programs, West Coast, NBC Television Network; "The Frank Stanton, vice chairman, CBS Inc. Future of TV Advertising," David J. Curtin, vice president NAB Annual Business Meeting for corporate communications, Xerox Corp.; "Cable's Future Joint Board Meeting, 2:15- conclusion, Upper Summit Room. Impact on TV Broadcasting," Clifford M. Kirtland Jr., executive vice president, Cox Broadcasting Corp. Young & Rubicam open house, 2 p.m., 3903 Sheraton - Chicago. Management Luncheon, 12:30-2:30 p.m., International Ball- AMST board of directors meeting, 2:30 p.m., Bel Air Room. room. (Joint session with Engineering Conference.) Presid- Broadcast Pioneers dinner, 7:30 p.m. (cocktails 6:30 p.m.) ing: A. Louis Read, WDSU -TV New Orleans, La., chairman, NAB television board of directors. Invocation: Rabbi Mor- decai Simons, Chicago. Introduction: Vincent T. Wasilewski, Wednesday, April 12 president, NAB. Address: Dean Burch, chairman, FCC. Early Bird Workshops, 7:45 -9:15 a.m. Convention adjournment.

Following are companies at the NAB Headquarters: 330 Madison Avenue, Headquarters: P.O. Box 288, Boston convention that were not available for New York 10017. 02154. inclusion in the listing in BROADCASTING Programs available: Parsley Sage April 3. Room numbers, unless other- Jani and Love (130 half-hour seg- Graphic Eleven wise indicated, are in Conrad Hilton ments), Clive David's Party World. 702 Essex inn exhibit halls. Personnel: Richard H. Guirley and Ann Quinn. Headquarters: P.O. Box 1084, Louis- TV programers: ville, Ky. 40201. Program available: One Moment News Perspective International Please. Radio programers: Personnel: Mort Crim. Jefferson suite, Chicago Athletic Assn. Bonneville Program Services Headquarters: 815 Connecticut Avenue, Robert Wold Co. N.W., Washington 20006 1022 2122A Program available: Focal Point-Wash- Headquarters: 485 Madison Avenue, Headquarters: ington. New York 10022. 11661 San Vincente Ave- Personnel: William J. Gill, Hugo A. nue, Los Angeles. Programs available: - Seiler, W. J. Dave Bell, Floyd Mc- Conservative Programs available: Computer Kick- Laughlin, Tom Flemming, Barbara A. adult- popular good music. off with Ray Scott, American Motor- Camire, Oliver M. Presbrey, Robert Personnel: Marlin Taylor, Fred Sei - cycle Association championship race, McCarthy, Carol McCarthy, Jerry den, Loring Fisher and Alan Irwin. National League baseball playoffs, Cali- Turner, Philip Clarke, Desmond Wet- fornia 500 USAC race, World Baseball tern, Paul Kachulis, Mrs. Paul Kachulis. Boston Symphony Transcription Classic, Washington State University Trust football, Minnesota Twins baseball. Syn- Osceola Television Enterprises Inc. dication and radio network. 1635A -1636A (reported incorrectly Personnel: Robert N. Wold, Robert 722 -723 April 3) Bimey and Jane Martin.

36 THE MEDIA BROADCASTING, April 10, 1972 This man is looking for you in Chicago.

He's Phil Donahue. Star of the syndicated If you can't get to Chicago, the next best Phil Donahue Show. And he and his asso- thing is to find out about The Phil Donahue ciates will be at the N.A.B. Convention in Show from: Chicago. Hal Golden Phil is hoping you'll drop by and say hello. New York He'll be in Suite 2404 -5 -6 at the Conrad (212) 687 -0755 Hilton Hotel. or He's the best man to tell you (and show Don Dahlman you with film clips) why The Phil Donahue Cincinnati Show has taken over in 40 markets, large (513) 241 -1822 and small, throughout the United States. *Information based on November, 1971 ARB. Audi- ence and related data are based on estimates pro- Why the show rates' so well among all vided by the source indicated and are subject to the women and especially with women 18 qualifications issued by this service. Copies of such to 49. qualifications are available on request.

GIDAVCO BROADCASTING CORPORATION From coast to coast, Phil Donahue really rates with women. las Grimm, Clay Braun, Richard Glas - SESAC Station reps: pell, Joel Schwartz, Sherm Brodey, Bar- bara Czachorski, Paul Kelly, Jack Faw- 900 Century National Sales cett, Charles Roda, Ron Laufer, Leon- Headquarters: 10 Columbus Circle, New 3704 Executive House ard Marsh, Warren Nelson, Frank York 10019. Crane, Dwight Cosner and Linda Hart- Personnel: A. H. Prager, Salvatore Headquarters: 875 North Michigan mann. Avenue, Chicago 60611. B. Candilora, Sidney H. Gruber, Nor- Personnel: Howard Grafman, George man Oldum, Charles Scully, Aleene American Society of Composers, Jackson, John Eckenrod, Harold Fitz- Colias, Allen Klamer, Milan Leggett, Authors and Publishers Darrel Peters, Gordon Potter, John gerald, Bob McGarvey, Glenn Ramsey Detz, Sheldon Grafman and Harvey No suite assigned and Tom Snowden. Wittenberg. Headquarters: 575 Madison Avenue, Sutherland Learning Associates New York 10022. Personnel: Lawrence Sklover and Drake hotel, suite unassigned Brokers: Milton Grey. Headquarters: 8425 West Third Street, Los Angeles 90048. Larson /Walker & Co. Broadcast Music Inc. Personnel: Alan P. Sloan. Pick Congress, suite unassigned No suite assigned TheatreVision Inc. Headquarters: 1801 Avenue of the Headquarters: 589 Fifth Avenue, New Stars, Los Angeles 90067. York 10017. Ambassador East hotel, suite unassigned Personnel: G. Bennett Larson, Wil- Personnel: Edward M. Cramer, Jus- liam L. Walker and Sandra Gibson. Headquarters: 303 Crossway Park tin Bradshaw, Russell Sanjek, Edward Drive, Woodbury, N.Y. 11797. J. Molinelli and Sydney M. Kaye. Personnel: Dore Schary and Will Baltin. Others: Campbell Soup Co. Lassie Syndication Suite The Softness Group Inc. American Research Bureau Hampshire House, room 1003 Executive House, suite unassigned 500 Headquarters: Camden, N.J. 08101. Personnel: Don Softness. Headquarters: 4320 Ammendale Road, Personnel: Bob Nagler. Beltsville, Md. Personnel: Theodore F. Shaker, Rob- Malarkey, Taylor & Associates Networks: ert L. William Owens, Shafer, William Sherman House, suite unassigned McClenaghan, Norman Hecht, Alain National Black Network Tessier, Herbert Kaufman, R. R. Ridge- Headquarters: 1225 Connecticut Ave- way, James Mocarski, John Power, nue, N.W., Washington 20036. Suite 2504; Booth 505 Robert Atkinson, James Mulla, Doug- Personnel: Archer S. Taylor. Personnel: Eugene D. Jackson.

tion, will serve with them on the com- NCTA board confirms new president mittee. He already had been named chairman of the May 1 meeting of ex- Datran's Foster takes over next month; ecutive secretaries, to be held at the National Association of Broadcasters William Bresnan named board c hairman headquarters. The state presidents will meet at the Mayflower hotel, also in It's official: David H. Foster is the new The board also elected its officers for Washington. president of the National Cable Tele- the coming year. Named chairman was vision Association. William Bresnan, Teleprompter Corp. The NCTA board last week approved (who has been vice chairman, and Helping out Mr. Foster's appointment at its meet- therefore the heir apparent for the cable programers ing in Pebble Beach, Calif. He is ex- chairmanship). Replacing Mr. Bresnan pected to leave his present position, as as vice chairman and probable next A guide to available programs and pro- executive vice president of Data Trans- chairman is Amos B. Hostetter, Con- gram ideas for cable television will be mission Co. (Datran), by the end of tinental Cablevision Inc. Selected as compiled by a committee of the Na- this month. secretary was William Brazeal, of Com- tional Cable Television Association. In a statement from California, munity Telecommunications Inc.; as The "NCTA Program Service Guide" NCTA Chairman John Gwin said: "We treasurer, Gene Schneider, LVO Cable will contain three principal sections: are pleased that David Foster, with his Inc. program ideas that have been used suc- broad background in communications The new officers will be formally in- cessfully by cable systems, actual pro- and demonstrated management capa- stalled at the NCTA convention next grams that have been produced for one bilities, will be leading the association. month, after they are approved by the cable system and might be suitable for Much remains to be done in cable tele- full membership. others, and programs offered to cable vision and we're confident that David by syndicators. will play a significant role in the attain- The guide is a project of NCTA's ment of NCTA's short- and long -range State presidents' group community -services committee, which goals." has retained a television producer, John Mr. Foster was chosen late last Three broadcasters were named to the Guedel, to supervise the compilation. month by NCTA's presidential selection advisory committee for the annual state Other information in addition to the committee, after nine months of search- association presidents' conference to be program listings will include facts about ing for a successor to Donald V. Taver- held in Washington May 2 -3. Appointed channel leasing and public access, a ner, whose contract was not renewed. were R. M. Brown, KPOK -AM -FM Port- guide to good free programing, and a Although the selection was widely land, Ore.: Raymond A. Plank, WKLA- how -to section on local origination. The known by the time the board met AM-FM Ludington, Mich., and John G. entire loose -leaf guide will be updated (BROADCASTING, March 27, April 3), Stilli, WFBG -Tv Altoona, Pa. Wade H. and sent to operators every three no formal announcement was made un- Hargrove, executive director of the months, with discounts for NCTA til the appointment became official. North Carolina Broadcasters Associa- members.

38 THE MEDIA BROADCASTING, April 10, 1972 KOMO goes to Jerusalem Interfaith understanding of social problems is the basic philosophy of the "Challenge" program, a prime time public affairs presentation of KOMO Radio and Television.

The Challenge Panel, a Jewish Rabbi, Catholic Priest and a Protestant Minister, has achieved over years of ecumenical on -air discussion a warmth of personal communication of unusual interest to their large audiences. To experience together the dynamics of travelling to the Birthplace of the great Western Religions, "Challenge" and its production crew moved from KOMO's studios to the sights and sounds of Israel, Jerusalem and Rome. While soundmen and cameramen worked, other cameras captured pictorial high- lights: Lloyd Jones, audio engineer, visiting the Garden of Gethsemane

with Dr. Fine, and Father William Tracy .. . the Path Christ walked to Calvary ... Greek Orthodox priests entering the Church of the Holy Sepulchre ... Dr, Fine at the entrance AN. Nuiminsurgrar_. to The Garden Tomb ... Jerusalem's Wailing Wall ... Rabbi Levine, Dr. Fine and Father Tracy discussing the culture, industry and problems of Palestine with Hebrew, Arab and foreign students at Hebrew University ... Yad Vashem, tall memorial to six million Jews killed in World War II ... Rabbi Levine and Father Tracy embracing in a dramatic ecumenical ceremony inside Pilate's fortress ... and the cast of Challenge, en route to home, in a reverent visit to St. Peter's Square in Rome. For Challenge audiences, the KOMO visit will dramatize more strongly than ever the past, present and future of man's struggle toward greater understanding of his fellow man.

Radio 1000 & TV Channel 4

LEADERSHIP BROADCASTING For Seattle and Western Washington Ronrocontori Natinnally Rs/ KAT7 Teleprompter board term expires June 30, 1973), the sena- Durham firm buys tor said the commissioner's "more im- under FCC scrutiny mediate departure is clearly warranted Orlando area AM -FM by the questions of fitness raised by his The FCC has asked Teleprompter Corp. hysterical outbursts." I he FCC staff has approved the $2,- sale wl.oF(AM) Orlando, and Jack Kent Cooke, its largest stock- But the the 425,000 of senator's indictment of Fla., and wl.oQ(FM) in adjacent Winter holder, to provide information about a controversial commissioner was con- change in the company's board of di- Park. The buyer is Home Security tained in more than a simple press re- Broadcasting Co., a new subsidiary of rectors in order to determine whether lease. Last Wednesday he wrote six an unauthorized transfer of control took the Home Security Life Insurance Co., Democratic presidential candidates, urg- Durham, N.C. place through the election of a new ing them to join him in calling for Mr. board. The two stations were sold by dif- Johnson's resignation. The letters were ferent corporate entities with common The board election took place fol- sent to Senators Edmund Muskie (Me.), lowing the conviction of Irving B. Kahn, ownership: Clarke Broadcasting Corp. George McGovern (S.D.), Hubert Hum- for WLOF, and Clarke and Rutledge for formerly Teleprompter chief executive phrey (Minn.) and Henry Jackson officer, of conspiracy and bribery WLOQ. Principals of the two concerns (Wash.) ; New York Mayor John Lind- charges in connection with a Tele- are John T. Rutledge and Margery Y. say, and Alabama Governor George executrix the Wil- prompter franchise agreement in Johns - Clarke, of estate of Wallace. liam S. Clarke. town,,Pa. (BROADCASTING, Oct. 25). Senator Dole, chairman of the Re- Mr. Cooke, who holds about 16% of WLOF and wwo will be managed by publican National Committee, said sup- Carl Glicken, the president of Home the firm's stock, initially waged a proxy port of the six Democrats is necessary fight for control of Teleprompter, but Security Broadcasting. Mr. Glicken, to assure that the resignation request former general manager of WKIx -AM- called off that action after reaching an "has no partisan overtones." agreement with Teleprompter manage- FM Durham, will relocate to Orlando. Arthur W. Clark is president ment in which a new board of directors Viacom cable to expand of Home largely allied with Mr. Cooke, was Security Life Insurance -a publicly nominated to replace the existing gov- Viacom International Inc. will add owned company -and Watts Hill Jr. is erning body. 5,500 subscribers to its list with the its board chairman. Mr. Cooke had written the commis- proposed acquisition of Port Angeles WLOF is a full -time station on 950 sion last November, while he was still Telecable Inc., which owns and oper- khz with 5 kw, directional at night. engaged in the proxy struggle, inquiring ates CATV systems in Port Angeles and WLOQ operates on 103.1 mhz with 3 kw whether the election of a new board Sequim, both Washington, officials said. and an antenna 105 feet above average would represent a defacto transfer of These additional numbers put Viacom's terrain. control of the company. However, fol- total subscription list at 177,000 with lowing the settlement with the company, prospect of an extra 71,000 when a RFE, Radio Liberty Mr. Cooke withdrew his request. planned merger with Columbia Cable The commission noted it had never is completed. funding becomes law received an application from Tele- Landmark for Sterling CATV President Nixon has signed into law prompter for approval of a transfer. legislation to continue the funding of Teleprompter is the licensee of numer- By signing up its 50,000th subscriber Radio Free Europe and Radio Liberty ous common carrier, business radio and on March 31, Sterling Manhattan Cable - until the end of the current fiscal year, CARS facilities. vision of New York said last week June 30. it had become largest single community The measure, which passed the Sen- cable -TV system in the U.S. ate two weeks ago (BROADCASTING, Dole asks Johnson Sterling has completed construction March 27) provides $35 million for the to call it quits at FCC on 65 miles of its 75 -mile franchise stations. area and now delivers a total of 19 The House had passed the adminis- FCC Commissioner Nicholas Johnson's channels to its subscribers, encompas- tration's bill creating a semi- govern- vitriolic remarks at a Senate hearing sing all local UHF and VHF stations, mental commission to oversee the sta- three weeks ago have elicited a call for two city channels and two public - tions and to provide $74.5 million over his resignation from Senator Robert access channels. the next two years. But the Senate Dole (R- Kan.). balked at that approach when Senate At the Senate Communications Sub- Cut -rate cable Foreign Relations Committee Chairman committee's hearing on TV violence last In one of Canada's largest cable pack- J. W. Fulbright (D -Ark.) called for the month Commissioner Johnson had com- age deals, Rogers Cable TV of Toronto abolishing outlets. Deadlock was broken pared the networks to child molesters has closed an arrangement to service when the administration asked House and charged that network executives 10,000 downtown apartments controlled conference committee members to are "a vicious, evil influence" (BROAD- by a provincial housing authority. The agree to the Senate's version. CASTING, March 27). service will be provided at $1 per suite In a statement last Wednesday (April per month, and President Ted Rogers More pay -cable plans 5), Senator Dole said Commissioner has indicated the same deal is available Optical Systems Corp., in its most re- Johnson has frequently used the FCC to commercial landlords, indicating cent move to place private- channel pro- as a platform "for the most outrageous heightened pressure to sign up reluctant graming on cable -TV systems (BROAD- and partisan purposes" and that, while apartment owners. The industry norm CASTING, March 20), has signed an Mr. Johnson is entitled to his opinions, for Canadian cable connections is $4.50 agreement with Premier Cablevision "it would seem that his energies might monthly. Ltd., Vancouver, B.C., to form a third more effectively be directed toward cor- TVC company to provide optional cable serv- recting the real or fancied abuses he ends merger talks ices to CATV systems in Canada. Ac- claims to be concerned with, rather than One of the big cable -television mergers cording to Optical Systems President using them as a springboard for per- of recent weeks has been called off. In a Geoffrey Nathanson, the agreement is sonal publicity. one -sentence announcement, Television designed to bring cable -TV programing "The greater question," the senator Communications Corp. announced that to Vancouver, Victoria and Coquitlan, said, "is whether a man who reveals a its merger discussions with Cable Infor- all British Columbia, and Toronto by virtually irrational hatred of this nation's mation Systems Inc. have been termi- this fall. Mr. Nathanson indicates that communications media is qualified to sit nated. No reason was given. TVC was subscribers will be offered current moon a commission which supervises those to have acquired Cable Information for tion pictures, specials, sports events and media." about $5 million worth of stock in instructional programs. A pilot area for Noting that Mr. Johnson's tenure on TVC's parent, Warner Communications testing the Optical Systems concept is to the commission is nearly at an end (his Inc. (BROADCASTING, March 13). be announced soon.

40 THE MEDIA BROADCASTING, April 10, 1972 Together again for the first time!

Gary Merrill as Mark Jenkins as Dr. Gillespie Dr. Kildare

YOUNG DR. KILDARE 24 half hours with top Stars on tape and in color from MGM-WC 1350 AVENUE OF THE AMERICAS (212) 262 2727 In Washington last week to discuss new plans for public chairman of both GWETA and the National Public Affairs television in that city were (I to r): McGeorge Bundy, presi- Center for Television, which are to be - merged; lames dent of the Ford Foundation; Donald V. Taverner, president Karayn, president of NPACT, and Fred W. Friendly, tele- of the Greater Washington Educational Telecommunications vision consultant to the Ford Foundation, which has ap- Association, licensee of WETA- FM -TV; Sidney L. lames, board proved a $1.4- million grant for NPACT.

obvious exception is Commissioner Rob- NPACT, Washington's WETA -TV merge ert E. Lee, UHF's greatest defender, who pronounced himself "shocked" at National -local arrangement is designed to beef up the proposal in a letter earlier this year to Mr. Taverner. He asked the GWETA that PTV outlet; station also wants VHF channel president whether sparse viewing of the Washington station might be "more a Washington public television's long - existence, and for the hiring of former function of programing than of erratic awaited plans for a merger and a change network correspondents Sander Vanocur UHF" signals.) of scene ( "Closed Circuit," March 20) and Robert MacNeil. Mr. Taverner will be president of the were formally announced last week. Mr. Taverner pointed out that the combined organizations under the plan- Both events are part of a grand de- move to Logos is but one step on the ned merger; Mr. Karayn of NPACT sign to strengthen public TV in Wash- road to a larger goal. Within three to will become senior vice president. The ington, which has been one of the medi- five years he wants to move the entire national public- affairs organization will um's weak links among major markets. operation into a new, modern center for remain an autonomous unit, although it The merger brings together the local public telecommunications, "within the becomes part of GWETA's corporate noncommercial outlet, WETA -TV, and the city of our license, the District of structure. National Public Affairs Center for Tele- Columbia." vision. The planned move will take them He also emphasized again, in re- to Logos Teleproductions in Arlington, sponse to a question, that the station is Does federal money Va., where the merged company will "dead serious" about moving ahead with equal federal control? take over the lease and buy the produc- its application for a VHF channel in tion equipment. Washington. The station is expected to Two opponents of the public- broadcast- The merger is to become effective by file within a month for a drop -in on ing financing bill that passed the House the end of this year. The move to Logos channel 12; if successful, it would retain Commerce Committee last month -which replaces much smaller facilities channel 26 for educational purposes. (BROADCASTING, March 27) have charg- at Howard University-is set for June Mr. Friendly was also emphatic about ed that government funding raises the 30. NPACT will continue to have its the need for a VHF public station in specter of government control. editorial offices inside the city. Washington; he called it a "national Arguments against the measure were Behind these moves is a substantial scandal" that noncommercial operators contained in statements prepared by Re- amount of money from the Ford Foun- are relegated to the UHF band there publican Representatives James Collins dation. Ford has approved a grant of and in Los Angeles. (Tex.) and John Schmitz (Calif.) as $1.4 million to NPACT for fiscal 1973 Among the few really safe bets in an minority opinions to the report on the (the balance of NPACT's money comes uncertain world is that WETA-TV'S appli- bill, which will be issued later this from the Corporation for Public Broad- cation will be opposed, and vigorously, month. casting) and a $668,000 grant and by commercial broadcasters, because it Saying that public broadcasting's $1,050,000 no- interest loan for the would require a waiver of the spacing emphasis has changed from educational move to Logos. standards in frequency allocations. The to "cultural drama or classical music" Ford has also assured NPACT of Association of Maximum Service Tele- programing, Mr. Collins questioned comparable funding in at least the fol- casters is already armed with figures to whether government should provide en- lowing two fiscal years. Although the support its case against the channel tertainment. Commercial TV now serves foundation's president, McGeorge Bun- switch. that function, as will CATV over the dy, said at a Washington news confer- When asked about it last week, an next five years, he pointed out. "Do we ence last week that Ford makes such AMST spokesman said the assignment need to do more in America to encour- commitments one year at a time, public - would mean a short- spacing of 67 miles age families to put more time into tele- television sources confirmed later that to wwRT(Tv) Richmond, Va., and 55 vision viewing ?" Mr. Collins asked. Ford had agreed privately to continue miles to noncommercial WHYY -TV Wil- He predicted that "when the govern- the funding. mington, Del., both on channel 12. In ment moves into the funding of these The news conference was a gesture of addition, he said, it would mean short - public -broadcasting stations, we will find broad -based support both for WETA -TV, spacing of 25 miles to adjacent stations that the government will also move into which is working to beef up its local in Baltimore, WBAL -TV (ch. 11) and control," particularly in the area of programing (with the help of a previous WJZ -TV (Ch. 13). news. "Unless we eliminate straight Ford grant), and NPACT, which has Mr. Taverner is nevertheless prepared news reporting we will soon be devel- fielded heavy political criticism -not so to go ahead, and says he has received oping a Pravda as an official government much for its programing as for its very "encouragement" from the FCC. (An TV news propaganda source," Con-

42 THE MEDIA BROADCASTING, April 10, 1972 # . eaY:' '...T

A Communications Service of Cox Broadcasting Corporofion AM -FMTV Charlotte, WIOD-AM. WAIA-FM Miami, KTVU San Francrsco.Oaklano TV WSB AM.FMTV Atlanta. WHIO AM. -TV Daylon,WSOC CO% BROADCASTING CORPORATION STATIONS. WIIC Nttsborgh, gressman Collins's statement charged. Ray Scott says: Concentration should be on educa- "We'll give you tional programing, he said, and that end "can best be served with independent these super management, finance and control." Mr. Schmitz concurred with Mr. Col - lins's views but said he would take them football binoculars. one step further "because I regard the dangers of tax -financed broadcasting as inherent in all programing...." FREE!" Also advocating private funding, the congressman said that "the opportunities Ray Scott, selected the nation's for government- directed, tax -financed best sportscaster by his peers, indoctrination through any form of 'public broadcasting' are too great, in invites you to program America's my opinion, to make such broadcasting best radio football show. an acceptable risk for a free people."

PBS reserves right to edit its shows The member stations of the Public Broadcasting Service refused last week to approve a proposal that would have allowed stations to edit network programs without consulting PBS. The proposal -which would have given the station operator the right to overhaul any program to suit his concept of community needs -was de- feated after extensive debate at a PBS business meeting last week in Washing- ton, during the Public Television Con- V ference. i wide ïg L 7 power, 35rnm Sportvlew wide aleangle with new his-la-Focus. In other business actions: Inelugçplase. By Buslyi "n_ d caio"" As Bausch & Lomb. PBS members approved a statement of journalism standards and guide- Free with purchase of Computer Kickoff lines drawn up by a committee of newsmen (BROADCASTING, Feb. 28). To honor the fifth big year of this unique radio series, The educational television stations we have a great offer. When you purchase Computer Kick- division (ETS) of the National Asso- off for your station, we will send you these marvelous ciation of Educational Broadcasters binoculars. moved toward the establishment of a Computer Kickoff projects football scores "mobilization committee" to improve (both who will win and the score) with uncanny government -relations activity at the accuracy. Our computer's incredible record: 82% local, grass -roots level. Heading the correct winners of nearly 3,000 games in four committee will be Fred Rebman, execu- years. The computer input is from a secret mathe- tive vice president and general manager matical formula. of noncommercial wJCT(Tv) Jackson- Ray Scott, who covers the pros for TV, has ville, Fla. -who berated his colleagues fun disputing our electronic brain -bank but even during the ETS business meeting for Ray seldom wins. failing to keep in better touch with their congressmen. Starting Sept. 11, we air -mail a weekly tape for Wednesday arrival. Each tape contains four Named as a special minority -group program units for unlimited play: member of the ETS board -in accord- ance with a resolution passed last fall Weeks of Length (rans.) at the NAEB convention -was Donald Sept. 11 -Jan. 8 Pro (all games) 04:30 McMeans of the New Jersey Public Sept. 11 -Jan. 8 Pro (top games) 02:15 Broadcasting Authority. Sept. 11 -Nov. 27 College (regional) 04:30 PBS General Manager Gerald Slater Sept. 11 -Nov. 27 College (national) 02:15 noted the "major step forward" the network took late last month when AT &T Last year nearly 200 stations carried Computer Kickoff. completed the backbone of its full -time, reduced -rate interconnection service for ASK NOW FOR EXCLUSIVE LOCAL AVAILABILITY COSTS DEMO TAPE public television. The service is provided At the NAB Hilton Suite 2122A at about one -third of commercial rates. Robert Wold Company 11661 San Vicente Boulevard. WTRY stations sold Los Angeles, California 90099 (213) 820 -2668 for $2 million RWC LIVE AUDIO NETWORK SHOWS: Kops- Monahan Communications Inc. National League Baseball Playoffs U.S. Open California 500 World has agreed to sell its WTRY -AM -FM Al- Baseball Classic Wash. State Football Minnesota Twins Baseball East- bany- Troy- Schenectady, N.Y., to group \s,_ West Football AMA Championship Motorcycle Races. broadcaster Herbert Scott. Price of the transaction, which is subject to FCC

44 THE MEDIA BROADCASTING, April 10, 1972 Where are you going this year?

Via Satellite

These are some of the pany, operates the satellites in better communications. They places you have already been the global system from Wash- are pioneering new potentials via satellite. ington, D.C....the U.S. earth for U.S. domestic, as well as We don't know exactly stations for satellite communi- international telephone, tele- where you will be going this cations...the COMSAT Labo- vision, telegraph, data and fac- year. But one thing is certain. ratories and a wide range of simile communications. Through the magic window of related technical activities that In the United States, when your TV screen, Comsat will are creating new communica- it's via satellite, it's via Comsat. be taking you where history is tions advances. Write to Comsat's Infor- happening, via satellite. These operations are all mation Office for the book- Comsat, a shareholder - part of a worldwide satellite let, "Via Satellite, the Comsat owned communications corn- system designed to give you Story."

COMSAT PUTS YOU WHERE HISTORY IS HAPPENING. "LIVE VIA. SATELLITE" COMSAT Communications Satellite Corporation 950 L'Enfant Pim, S W Washingto'. D.0 20024 approval, is approximately $2 million. mal notification from the U.S. Court of The New Haven, Conn.-based selling Appeals in Washington that it will grant Harley seeks corporation, of which Daniel W. Kops their request for a speeded -up briefing and Richard J. Monahan are the major and argument schedule. It will permit a possible dream owners, will retain WAVZ(AM) New court argument on the appeals any time Haven and WKCI(FM) Hamden, Conn. after June 12; under normal procedures, Telecommunications role Mr. Scott is acquiring his sixth AM the final brief would not be required to and fourth FM facility through the be filed until Aug. 16. would supplant traditional WIRY transfer. His Great Scott Stations McGraw -Hill has agreed that it will plan include WJWL(AM) Georgetown and not consummate the assignments pend- broadcasting under wseA(FM) Rehoboth Beach, both Dela- ing a court decision if the court argu- ware; WTTM(AM)- WCHR(FM) Trenton, ment on the appeals can be heard before How, as a practical matter, can public N.J.; WKSr(AM) New Castle, WFEC- the end of the present term, in June. broadcast stations begin to transform (AM) Harrisburg and WFEM(FM) Ell- However, even under the expedited themselves into "telecommunications wood City, all Pennsylvania, and wrtc- schedule, there is no chance a decision centers," employing all possible meth- (AM) Massillon, Ohio. can be reached before either party to the ods of distribution? The National Asso- WTRY(AM) operates on 980 khz with $69.3- million sale will be free to cancel. ciation of Educational Broadcasters 5 kw; WTRY -FM is on 106.5 mhz with That date is now May 1; it has been wants to bring together four "working 11.5 kw and an antenna 900 feet above moved back from an original deadline parties" in an attempt to find out. average terrain. Broker: Blackburn & of April 12. NAEB President William G. Harley Co. Attention now focuses on a meeting told last week's Public Television Con- to be held in Denver on April 15 of the ference in Washington that the associa- citizen groups opposing the sale. They tion is preparing a proposal to create 1 -kw night maximum are scheduled to discuss the question of such groups -composed principally of sought for local AM's whether they should resume negotiations public broadcasters -"to deal with the -held sporadically since September - major areas of development for the For the third time in a decade, the aimed at resolving their differences with telecommunications concept." Under FCC has been asked to permit class-IV McGraw -Hill. the plan, each group would deal with a (local -channel) AM stations to increase The stations involved are xoco -Tv specific problem area: governing struc- their nighttime power to 1 kw maxi- San Diego and KERO -TV Bakersfield, tures, technical systems, professional mum. Present standards limit these sta- both California; KLZ -TV Denver; WFBM- skills and requirements, and "social tions to 1 kw day and 250 w night. Tv Indianapolis; and WOOD-TV Grand task" (programing). Community Broadcasters Association, Rapids, Mich. The stations whose li- Mr. Harley has been noncommercial representing class -IV AM's, petitioned cense renewal are being opposed are broadcasting's leading proponent of the for that rule amendment, claiming that KOGO -TV, KERO -TV and KLZ -TV. idea that a broadly "educational" pro- recent changes in domestic and inter- graming mission demands more techno- national station operation justified its logical capability than is offered by request. Group finds racism broadcasting alone. He has said for the The group was responsible for the in New York City TV past year that public stations should be commission's 1958 rule amendment that preparing now for the day when they allows class -IV stations to use 1 kw Black Citizens for a Fair Media, a co- will also use cassettes, cartridges, cable, maximum by day. Two subsequent bids alition of community groups in New microwave multiple- channels, and what- for similar power at night -in 1964 and York, charged last week that hiring ever else is necessary-so that, as he 1965 -were denied by the commission, practices of New York TV stations con- said last week, "many people [will] however. In both cases, the commis- stitute "the most pervasive and harmful have access to the media as well as the sion said three factors- incompatibility racism in America." media having access to many people. of the proposal with U.S. agreements Dr. Benjamin J. Watkins, a Harlem "Think of the difference in delivery with Canada and Mexico, possible ad- podiatrist, said at a news conference that capacity and in income potential if the verse impact on existing local night- "the plush offices of stations like WABC- station saw these nonbroadcast applica- time services, and lack of supporting TV, WNBC -TV, WNEW -TV and WCBS -TV- tions as part of its service possibilities," data to justify the proposal -combined the citadels of broadcasting in New Mr. Harley said. "But it isn't broadcast- to necessitate denial of the requests. York City -are conspicuously without ing, you say. That's right, I say, and so CBA last week claimed these impedi- blacks and the public airwaves those what! As James Reston said about news- ments no longer exist. stations use ignore black news, public papers, 'we are no longer in the trans- CBA said the public interest would affairs and culturally significant pro- mitting business, but also in the educa- be served by amendment because graming for blacks." tion business.' He was speaking of edu- class -IV stations would better compete Dr. Watkins said the stations were cation in the large sense, not just tradi- with more powerful facilities in areas "polite in a paternal sort of way" when tional schooling. If that argument ap- where class IV's now have trouble with his group talked to them, but that "there peals to you, then the jurisdictions and nighttime operations. The result, CBA are still no blacks on a policy- making distinctions among types of transmis- said, would be improved programing level at the stations. Black reporters sion systems and between video and and reception. complain that their stories are constantly audio need to be thought through being edited by white men who have no again." idea of what's really going on in the Mr. Harley's remarks were delivered McGraw -Hill trying black community." immediately after the conferees had to clear TV buys If stations don't begin to hire more heard two scientist prognosticators peer black producers and editors, said Dr. into the communications world of to- McGraw-Hill Inc. and four citizens Watkins, Black Citizens for a Fair morrow and what it may mean. Arthur groups are preparing for an expedited Media may begin to challenge license- C. Clarke, scientist and author, and court test of the FCC actions approv- renewal applications. Krafft A. Ehricke, of North American ing McGraw -Hill's purchase of five Asked about WNBC-TV'S hiring black Rockwell, looked ahead to a time when Time -Life Broadcast Inc. television sta- leader Carl Stokes as co- anchorman on communications -and especially satel- tions and the license renewals of three its 6 o'clock news, Dr. Watkins voiced lites and computers-may bring us of the outlets. However, the possibility disapproval: "When you bring in some closer to "planetary intelligence - an that the contending parties will settle big name from outside to boost your awareness of our common humanity," their differences out of court remains. rating, you destroy the incentive of in Mr. Ehricke's words. McGraw -Hill and the groups -one is good newsmen like Art Rust Jr. and Mr. Clarke predicted that by the turn opposing the sale, three are opposing the Bob Teague, who've been with the sta- of the century, "communications con- license renewals -have received infor- tion for years." soles"- through which any newspaper,

46 THE MEDIA BROADCASTING, April 10, 1972 In the comparatively short span of time between its introduction and the total conversion of the broadcast industry to its use, the Plumbicon has enjoyed continuing professional acclaim and industry- wide endorsement as attested to by its receipt in 1967 of the coveted Emmy from the National Academy of Television Arts and Sciences, by the award of the David Sarnoff Gold Medal by the Society of Motion Picture and Television Engi- neers, Inc. to Dr. E. F. deHaan, the tube's SEVEN YEARS AGO developer and by the very practical and meaningful award to Amperex of purchase orders for twenty thousand AMPEREX GAVE THE TELEVISION INDUSTRY Plumbicon tubes. How do you say'Thank You' for such ITS FIRST PLUMBICON* TV CAMERA TUBE... support and such recognition? We feel that the most sincere way to show grat- itude to an industry for its support of one's efforts is to rededicate those efforts for the further advancement of that industry. We therefore pledge that we will con- MONTH tinue to devote the greatest part of our ...LAST energies to the task of keeping ahead of the uncompromising requirements of THE TELEVISION INDUSTRY GAVE AMPEREX the television industry and to keep the industry ever supplied with better ITS and better TV camera tubes. Electro- 20,0006 ORDER Optical Devices Division, Amperex Electronic Corporation, Slatersville, FOR THIS STILL UNIQUE, UNDUPLICATED DEVICE. Rhode Island 02876. Amperex TOMORROWS THINKING IN TODAY, PRODUCTS

Sold through North American Philips Electronic Component Corporation

>it Early this year. Amperex delivered its 20.000th Plumbicon tube, through its distributor Satterfield Electronics. to WHA, educational TV station affiliated with the University of Wisconsin. book, film, location or individual de- ternal stresses and strains sometimes sired could readily be summoned to the reached painful proportions," Mr. Macy CbangingNallds home -will be as commonplace as said. "I believe that our mission is too books are today. "The time will come," important to face this risk again." he said, "when men will find it impos- Two initial tasks, Mr. Macy said, sible to imagine that they could ever would be to formulate programing pri- Announced have existed without these devices." orities and devise fresh proposals for He predicted that satellites will simul- long -range planning. Successful han- The following sales of broadcast stations taneously bring the world closer together dling of these and other issues would were reported last week, subject to FCC and herald the end of the city, "or at accelerate the evolution of "a more re- approval: least megalopolis." With these commu- sponsive, more rapidly moving system," WDSU -TV New Orleans: Sold by Royal nications tools, he said, the need for he said. Street Corp. to Cosmos Broadcasting living and working in such proximity As for the continuing problem of Corp. for $16 million (see page 51). will be removed. permanent financing -a political problem whose ultimate resolution can be WTRY -AM -FM Albany- Troy-Schenec- influenced but not controlled by internal tady, N.Y.: Sold by Kops- Monahan Programing, financing measures -Mr. Macy urged the estab- Communications Inc. to Herbert Scott lishment of a task force to formulate for about $2 million (see page 44). head Macy's priorities financing proposals that can gain indus- WBGS(AM)- -FM try -wide support and then be presented WVSL Slidell, La.: Sold needs to hold a Public broadcasting to by William C. Garrett to T.V. Garra- its the government. "constitutional convention" to chart reviewed way, Gerald Weaver and Danny F. future and stabilize its organizational re- The CPB president also for a plan Mitchell for $444,500. Mr. Garraway lationships, the president of the Corpo- conferees that emerged from the last meeting of his board establish is president of Garraway Oil Co., Pren- ration for Public Broadcasting said last -to tiss, Miss., and has numerous real es- week. "structured consultation," with stations, through panels and means, on the tate holdings in the surrounding area. CPB President John W. Macy Jr. told other formulation of CPB's budget. Mr. Weaver is director of public infor- the Public Television Conference in mation for Mississippi State College for Washington that the endeavor should WMCA ties MBS Women, Columbus, Miss. Mr. Mitchell take the form of a series of meetings with is a partner in Wilson- Mitchell Public involving both practitioners and mem- WMCA(AM) New York will become an Relations Consulting Co., Columbus, bers of the public. He said the broad- affiliate of the Mutual Broadcasting Sys- and is also assistant to Mr. Weaver at casters should agree on the structure tem, effective June 29. WMCA will re- MSCW. WEGS is a daytimer on 1560 and agenda of these meetings within the place wttN(AM) New York in the MBS khz with 1 kw. WVSL -FM operates on next 60 days. line-up. Although the official starting 105.3 mhz with 100 kw and an antenna "The need for a 'constitution' -and a date of the affiliation is June 29, Mutual 350 feet above average terrain. Broker: mutually agreed -upon process for writ- will begin to service WMCA today (April Sovran Inc., Dallas. ing and ratifying it well 10) with -hour and -has been dem- news on the half WTBY(AM) onstrated in this past year when our in- other programing. Waterbury, Conn.: Sold by Lowell W. Paxson to Benjamin Friedland for $200,000. Mr. Paxson owns WYND(AM) Sarasota, Fla. Mr. Friedland is part owner of wrHU(AM) AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK Thurmont, Md. He is also associated with Lightning Electric Co., a Milburn, N.J., electronics firm. WTBY is on 1590 khz with 5 kw. Broker: Chapman As- sociates. KEEZ(FM) San Antonio, Tex.: Sold Meet the ment from by The Camel Co. to Sam Jorrie and associates for $185,000. William D. Balthrope is president of the selling firm. Blacltburn at the Mr. Jorrie owns a chain of retail furniture stores in San Antonio. KEEZ NAB Convention .. operates on 97.3 mhz with 100 kw horizontal, 70 kw vertical and an an- The men from Blackburn's nationwide network of offices tenna 450 feet above average terrain. Broker: Hamilton -Landis & Associates. will be in Chicago April 9 to 12 for the NAB Convention. WsMG(AM) Greenville, Tenn.: Sold We hope you'll take a breather from your by Greene County Broadcasting Co. to busy schedule Don A. Crisp and Charles K. Hodge to stop by and for $150,000. R. C. Turrentine is the president of the selling company. Mr. eisit us at the PicI..Conyress Hotel Crisp is manager of WMTN -AM -FM Morristown, Tenn. Mr. Hodge owns a (Suite 801) general contracting firm in Morristown. WSMG is on 1450 khz with I kw day and 250 w night. Broker: Chapman BIACKBURN&COMPANY,INC. Associates. WFSR(AM) Bath, RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING N.Y.: Sold by War- APPRAISALS ren Stiker to Taylor Aviation Inc. for WASH., D.C. 20006 CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 $107,000. Mr. Stiker also has an auto 1725 K Street, N.W. 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. dealership in Addison, N.Y. Taylor (202) 333 -9270 (312) 346 -8460 Road, N.E. (213) 274 -8151 Aviation is principally owned by Walter James W. Blackburn Hub Jackson (404) 673 -5626 Colin M. Selph Jack V. Harvey Wendell W. Doss Clifford B. Marshall Roy Rowan S. Taylor, its president. It owns won.- Joseph M. Sitrick Roger H. O'Sullivan Robert A. Marshall Frank Nowaczek Harold Walker FM Hammondsport, N.Y. Mr. Taylor James W. Blackburn, Jr 72.15 also owns a winery and associated busi- nesses in Hammondsport. WFSR oper-

48 THE MEDIA BROADCASTING, April 10, 1972 ates daytime on 1380 khz with 500 w. Corp., a Boston group-system owner. steps they would take following the re- Broker: Chapman Associates. The Dwight system, carrying 12 chan- view board action. Their position is nels, serves a population of 3,086. The clouded by the redesignation order, it price was not disclosed. Broker: Ham- was felt, since Forum has asked the Approved ilton- Landis & Associates. commission to reconsider that action as far as it concerns the WP IX case. It is The following transfers of station own- arguing that the basis for the redesigna- ership were approved by the FCC last Forum gets tangled tion order-the court's finding that the week (for other FCC activities see "For commission did not conform to its the Record," page 118). on lost survey sheets earlier ruling overturning the FCC pol- WLOF(AM) Orlando and wLOQ(FM) Forum Communications Inc.'s effort to icy statement on comparative heanngs Winter Park, both Florida: Sold by unseat wptx(rv) from New York's in administering cases in question -did Margery Y. Clarke and John T. Rut- channel 11 has suffered a setback. The not apply to wPtx, since issues in the ledge to Home Security Life Insurance FCC's review board has ordered that a case were not tried on the basis of that Co. for $2,425,000 (see page 40). further issue be added in the case: policy statement. The wPlx hearing ended last Decem- KIXL -AM -FM Dallas: Sold by Robert whether Forum has adequately ascer- ber (BROADCASTING, Dec. 20, 1971), A. and Pat Strauss to Robert A. Stuart tained the needs of its community. WPtx had requested the ruling on but probably will be reopened if For- for $1,775,000. Robert Strauss is treas- um's appeal of the redesignation order urer of the Democratic National Com- several grounds, all relating to methods the The is not granted. mittee. Pat Strauss, his brother, is a Forum used to survey public. situation is complicated by the fact that Dallas businessman. Mr. Stuart was for- data vice president with interview sheets containing raw merly an executive in its were lost UHF for Toronto French Television Advertising Representatives, used by Forum survey in the of preparing rep firm affiliated with Westinghouse somewhere process A French -language UHF television out- the firm's application for channel 11, let for Toronto third U in that He is at pres- -the Broadcasting. semiretired thus making it difficult for Forum to by the KIxL, a on 1040 market-has been approved ent. daytimer, operates support certain claims it made. Canadian Radio -Television Commission. khz with 1 kw. KIXL -FM is on 104.5 The review board added the issue It is CBLFT, to the Ca- with kw an be operated by mhz 100 and antenna 390 over the objection of Forum and the nadian Broadcasting Corp. on ch. 25. feet above average terrain. FCC Broadcast Bureau. Both claimed The CBC application had been strongly WHOK -AM -FM Lancaster, Ohio: Sold that the wPlx request was filed too late. criticized on grounds that the $1.5 -mil- by Hocking Valley Broadcasting Corp. The board contended, however, that lion capital investment was not justified to William M. France, Anthony S. this argument is not valid since the in terms of the size of the French- Ocepek, Richard H. Gehring, Raymond wPlx case, along with eight other com- speaking population in Toronto. Op- Q. Armington and Richard E. Streeter, parative proceedings, was redesignated ponents estimate fewer than 10,000 for $525,000. Eugene V. Runkle is pres- for hearing a month ago in response to French -speaking residents; the CBC ident of the selling firm. Buyer prin- a federal court ruling. claims 30,000. The metro market itself cipals have interest in WPVL(AM) Forum's attorneys were unsure what is 2,200,000. Painesville, Ohio. WHOK is a daytimer on 1320 khz with 1 kw. WHOK -FM is on 95.5 mhz with 50 kw and an antenna 225 feet above average terrain. WAAM(AM) Ann Arbor, Mich.: Sold by First National Bank of Chicago, executor of the estate of the late Frank L. Babcock, to John L. Sinclair Jr. for $365.000. Mr. Sinclair owns wcVL(AM) Crawfordsville, Ind., and WANT(AM) Richmond, Va. WA AM is on 1600 khz with 5 kw day and 1 kw night. WCME -AM -FM Brunswick, Me.: Sold by A. Abbot Coblentz to John R. Mon- son and Robert D. S. Condit for $241,- 000. Mr. Monson is an attorney. Mr. Condit owns WLNH-AM -FM Laconia, N.H. WCME is on 900 khz with 1 kw day. WC ME-PM operates on 98.9 mhz with 80 kw and an antenna 205 feet above average terrain. HAMILTON- LANDIS AND ASSOCIATES, INC. THE MEDIA BROKERS Cable television Viacom International Inc. announced completion of its acquisition of United gone to the NAB Community Antenna Systems Inc., which owns and operates CATV systems see you at suite 1233 Pick-Congress Hotel in the Seattle and King county, Wash- ington areas. United and its subsidiaries have more than 15,000 subscribers. Via- com said that with other proposed acquisitions, it will have a total of nearly 248,000 subscribers. Multiple -CATV owner Sammons Communications Inc., Dallas, has purchased Dwight Perfect Picture TV Corp., operator of a cable system serving Dwight, Ill., from The Leghorn

BROADCASTING, April 10, 1972 49 The new faces of grzz

Take a look at the bright faces -and features -of the new London, Paris, Tokyo, Sydney -to serve you promptly and NTA. Charlton Heston and Diana Rigg in Julius Caesar... efficiently anywhere. And now there's extra-fast delivery from Richard Attenborough and Ringo Starr in The Magic Christian our new main location, just minutes from L.A. International ...Peter Ustinov in Viva Max...Ave Gardner in Tam Lin...222 Airport. newly acquired titles from major producers such as United In short, NTA is a whole new scene. View it soon. Artists, Ivan Tors and Paramount. These features are mostly NATIONAL TELEFILM ASSOCIATES, 12636 Beatrice St., Los in color, and some have never been shown on TV. Angeles, Calif. 90066, Phone (213) 390-3663 Chicago: 5725 To keep our new faces clean, we've installed -at a cost of East River Rd., Chicago, III. 60631, Phone (312) 693 -3880 $100,000 -the industry's most advanced quality maintenance New York: 50 East 42nd St., New York, N.Y. 10017, Phone and control system. Oscar Award -winning ultrasonic cleaners. (212) 972 -0056. A computer that counts and records every splice in every SEE US AT OUR SUITE AT THE BLACKSTONE HOTEL reel -and sees to it that you always get the best print in the DURING NAB. house. And just to be sure, we fully inspect every outgoing print for every customer. We've set up a new sales network, too. New Los Angeles headquarters, new NTA- staffed offices in Chicago, New York,

Get to know the NEW _IA TV sent a "secret letter" to the FCC posed employment problems to person- Infant U sings last October asking that the station be nel. prevented from going on the air. A The commission, which denied the blues of the birth source at the commission said the let- proposal by a 5 -to -1 vote (Commission- ter, which the commission received Oct. er Nicholas Johnson dissenting), said 6, requested that action on a KMPH -TV it found no reason to specifically in- Station's bitter fight application for modification of its conform AFTRA or allied unions of an with Tulare citizen group struction permit to increase its coverage impending station sale, since it provides area be deferred. The commission de- ample notice of all transfers pending now goes to the FCC nied that request, stating that OUR - before it by other means. (All transfer TV's allegations concerning the station's applications tendered for filing are list- A conflict between a new independent ascertainment survey "do not appear to ed in the agency's daily public notices.) UHF in Tulare, Calif., and a local citi- be pertinent" to the immediate request. The commission also found that to zen group that purports to represent the Mr. Pappas said he was not given a give automatic standing as parties of area's poor minorities has erupted into copy of the OUR -TV letter. interest to unions representing employes name -calling, threats and allegations of Among the claims made by OUR -TV at a station to be sold would give wrongdoing on both sides. in its FCC pleading last week was an AFTRA "an unusually privileged posi- The station is KMPH-TV (ch. 26) Tu- incident in which Mr. Pappas's brother, tion in that no other private party is lare, on the air since Oct. 11, 1971. The Pete, also a KMPH -Tv stockholder, designated, in any of our proceedings, citizen group is a coalition of some 35 allegedly threatened to beat an OUR - as a 'party of interest' by rule." minority -interest organizations calling TV member who had attempted to enter The commission said that if AFTRA itself OUR -TV (Organization for Utiliz- a press conference the station was hold- or any other collective-bargaining agent ing and Reforming Television). ing to discuss results of its negotiations found reason to contest a transfer, it The group charges that Pappas with the group. Harry Pappas said last could file a petition to deny the sale Television Inc., the station's permittee, week that such an action would have application which would be considered did not properly ascertain the needs of been "out of character" for his brother. in due course. the area's substantial Mexican -American He also claimed that other incidents in- population, largely migrant farm work- volving KMPH -TV officials noted in sup- ers. It said as much last November, porting documents in the OUR -TV fil- WDSU -TV to Cosmos when it filed an "informal complaint" ing either misrepresented the actual cir- with the commission asking that Pappas cumstances, were taken out of context for $16 million be denied a license to replace its con- or were only "half truths." struction permit until the station shows Mr. Pappas said he was concerned an ascertainment of community needs with what he described as "political" Stern to cut broadcast ties; accomplish (BROADCASTING, Nov. 21, 1971). But devices used by OUR -TV to Read stays with station; the specifics of the case go much farther. its goal. He said the group had origi- OUR -TV last week gave its version nally demanded that KMPH -TV, which Buyer will have 4 TV's, 1 AM of the chain of events that have taken has 22 employes, hire an additional 14 minority-group members of its own place since it first approached the WDSU -TV New Orleans was sold to place them the KMPH -TV management, shortly before choosing, one of on sta- Broadcasting Corp. last week it Cosmos the station went on the air. It claimed tion's board of directors, give a for $16 million, subject to FCC ap- that during that time "the station's $2.000 monthly grant to produce a mi- proval. The seller, Royal Street Corp., nority- interest program and give a actions toward OUR -TV have degener- principally owned by Edgar B. Stern, $1,000 scholarship to a minority student ated from general uncooperation to is leaving the broadcasting business. Its in the community. open hostility." KMPH-TV'S manage- WDSU -AM -FM are on the block. OUR -TV said last week that the ment. it said, "has repeatedly made Cosmos, a subsidiary of Liberty commission should hold a hearing on statements and gestures which threat- Corp., a large insurance, real -estate and whether Pappas Television is "capable ened the safety and security of the orga- investment firm based in Columbia, and fit" to be a licensee. nization's members" and which "jeopar- S.C., owns wis -AM -TV Columbia, WSFA- dized the good -faith effort of [OUR - Tv Montgomery, Ala., and wtOL -Tv TV] to exercise its rights as a citizens Toledo, Ohio. Francis M. Hipp is presi- group." dent of Liberty. Charles A. Batson is Included in its accusations was an in- FCC to AFTRA: president of the Cosmos subsidiary. cident in which a station official alleged- no special treatment A. Louis Read, president of the ly threatened an OUR -TV member with wosu stations and 13% stockholder in physical harm, an attempt by the station The FCC has turned down an American Royal Street, will remain with WDSU -Tv to discredit the group in the eyes of the Federation of Television and Radio as president of a new Cosmos subsid- community, and an effort by KMPH-TV Artists request for a direct voice in the iary which will be the licensee. Mr. to investigate OUR -TV members. disposition of station transfers. Read will retain his interest and direc- Those assertions differ from an ac- AFTRA had filed a rulemaking peti- torship in Royal Street -which has be- count given BROADCASTING last week by tion with the commission last August come heavily engaged in real -estate Harry Pappas. the station's operations (BROADCASTING, Aug. 30, 1971) asking developments in Aspen, Colo., construc- manager and a stockholder. Mr. Pappas that three specific regulations be adopt- tion of a 12,000 -acre ski resort near charged that he and his staff have been ed. First, it asked that AFTRA or any Salt Lake City and the remodeling of the victims of "harassment" and "extor- other affected labor organization be a 400 -room hotel on San Francisco's tion" by OUR -TV over the past six immediately informed of all station sales Nob Hill. months; that OUR -TV is involved in a upon the filing of such applications at Edgar Stern, president of Royal conspiracy with the Tulare County the FCC. Second, it requested that the Street and, with his family, owner of Community Action Agency, a federally commission declare that AFTRA and about 75% of its stock, has moved his funded antipoverty program, to "take affiliated unions have "standing as a real headquarters from New Orleans to control" of the decision- making process party of interest" in those proceedings. Aspen. A third key executive at the at KMPH -TV; that OUR -TV's member- Third, it asked that the unions be allow- WDSU stations, Dwight W. Martin, vice ship is not representative of the low - ed to intervene in cases when a particu- president and treasurer, who, with his income minority population in the area. lar sale would threaten the status of wife, owns 10% of Royal Street, will and that the station has been "attacked labor contracts in effect with the seller. disassociate himself from the broadcast for things that really have no sub- AFTRA had argued that the action properties and remain with the parent stance." it requested was needed to protect its company. Mr. Pappas also claimed that OUR- membership in cases where station sales Mr. Stern in partnership with his late

BROADCASTING, April 10, 1972 THE MEDIA 51 father bought WDSU- AM -FM -TV for waves for "spot" announcements, sub- $600,000 in 1948. Three years later ject to such factors as availability of TV -film chief Royal Street Corp. acquired the prop- time, fairness balance, technical produc- erties from the partnership for $1,185,- tion quality, and the obscenity and libel quits USIA 000. laws. The Stern -family fortunes were A right of free access for program- He says he doesn't founded by Mr. Stern's maternal grand- ing "during at least some reasonable father, the late Julius Rosenwald, head portion of the broadcast day." want to endanger agency's of Sears, Roebuck. Edgar's brother, One minute of free time for each budget with Fulbright Philip M. Stern, has pursued an oppo- five minutes of newscasts to anyone site course in broadcasting matters. He wishing to comment on the newscasts. is financing Washington -based law firms He said that "such a 'letters to the edi- The dispute between Senator J. William that are representing citizen groups in tor' feature would help relieve much of Fulbright (D -Ark.) and the U.S. In- actions against broadcasters (see "Two the pressure on broadcasters to resolve formation Agency continued last week Men, Two Missions," BROADCASTING, individual fairness complaints." with the resignation of Bruce Herschen- Jan. 24). Commissioner Johnson said his pro- sohn, the USIA official who blasted the foreign -policy views as WDSU -TV, on channel 6, is an NBC- posals would enable the commission to senator's "naive TV affiliate. The call letters will go to move away from a case -by -case determi- and stupid." the new owners with the station. The nation of fairness. Stations could still Mr. Herschensohn said that he is associated AM and FM stations must be subject to an over -all fairness obliga- leaving his post as director of USIA's find new calls. tion to cover controversial issues fairly motion -picture and television service so his used as Cosmos's wts-TV and WSFA -TV are over the three -year terms of their that remarks cannot be an excuse also NBC -TV affiliates. Its WTOL -TV is licenses. to cut the USIA budget affiliated with CBS -TV. He also suggested expanding the request or reduce the scope of the equal -time rule, which now applies only agency's operation. Senator Fulbright to political candidates, to bond issues is chairman of the Senate Foreign Re- Johnson's answer and other questions on a ballot, and relations Committee, responsible for re- taining the right of access implicit in viewing the agency's $200 -million pro- to fairness tangle the commission's personal- attack and posed budget for fiscal 1973. political -editorializing rules. The latest flap arose over an appearance by Mr. Herschensohn on a taped He says counteradvertising, His proposal, he said, is not to eliminate the fairness doctrine but to substi- television interview with Senator James wide -open 'access' would tute "for its more objectionable bur- L. Buckley (Conservative- Republican- N.Y.) on the senator's monthly report ease dens" an arrangement that would free broadcasters' burden broadcasters "from day to day govern- broadcast over 12 stations in New York mental involvement" and "give the peo- state. During the program a USIA film, FCC Commissioner Nicholas Johnson ple of this country the rights of access produced by Mr. Herschensohn and has proposed a scheme he says would shared now only by the likes of Gen- dealing with the 1968 Russian invasion lift from broadcasters some of the fair- eral Motors and Procter & Gamble." of Czechoslovakia, was shown publicly ness doctrine's "more objectionable bur- for the first time in this country. Senator dens." But the scheme provides for a Fulbright, long critical of USIA's role as concept few broadcasters have indicated Ford continues funding propaganda agency and "heir apparent an interest in accepting-the concept of for public -TV programs to the old cold war," tried to stop the the public's right of access to the media, film's presentation by petitioning the including the right to present counter - Ford Foundation grants totaling $6,- Justice Department. He cited two laws advertising. 840,000 for continued support of na- that prohibit the domestic showing of Commissioner Johnson thus becomes tional public -television programing were propaganda films destined for overseas the first member of the FCC to endorse announced last week by the foundation. audiences. Acting Attorney General the controversial FTC proposal that Awarded grants for one year begin- Richard G. Kleindienst ruled, however, broadcasters be required to make time ning July 1 were the following four that the. laws also require specifically available, on a free or paid basis, to national public television production that all USIA material be made avail- individuals or groups who want to re- centers: Educational Broadcasting Corp. able to members of Congress-and spond to commercials with which they (WNET[TV] New York), $4,040,000; hence Justice could not suppress use disagree. WGBH Educational Foundation (Bos- of the USIA film by Senator Buckley. "This is quite a conservative pro- ton), $800,000; National Public Affairs In the interview segment of the posal," the commissioner said in re- Center for Television (NPACT Wash- broadcast, Mr. Herschensohn said Sen- marks prepared for delivery at the ington), $1.4- million, and Community ator Fulbright was attempting to "down- Women's National Democratic Club, in Television of Southern California (KCET- grade" USIA in a way that could prove Washington, on Thursday (April 6). [TV] Los Angeles), $500,000. In addi- "tragic for this nation and catastrophic "It's just an attempt to restore a little tion, the Public Broadcasting Service for the peoples of other nations." competition to the airwaves." (PBS), the national distribution system, Ensuing was an exchange of letters The proposal for counteradvertising was granted $100,000. between USIA Director Frank Shakes- was one of four he made for providing The foundation also announced in a peare and Senator Fulbright apologizing for public access to the media. The separate action a $668,000 grant and a for the tone of Mr. Herschensohn's ac- fairness doctrine, he said, suffers from $1,050,000 loan to the Greater Wash- cusations, and between Mr. Herschen- a conceptual flaw in that it gives the ington Educational Telecommunications sohn and Mr. Shakespeare, announcing broadcaster control over the manner in Association WETA -FM -TV to enable it to the former's resignation. which fairness is achieved. "There is a acquire a new broadcast facility in At a news conference held in Wash- need to allow individuals the right to Arlington, Va. (see page 42). ington last Tuesday (April 4), Mr. speak and be heard on the nation's Fred W. Friendly, the foundation's Herschensohn held to his views, saying largest soap box," he said. "There is, in adviser on television, said the funds will that they "were inappropriate words, short, a need for access." continue to support the diversified sys- but they were accurate. And under the He would provide for a right of free tem of national program production circumstances, as I know them to be," access to the airwaves, on a first -come, developed two years ago for the inter- he added, "they were kind." first -served basis, for, say, 20% of the connected Public Broadcasting Network. In a separate and apparently unre- time now devoted to commercials, for In 1971, 22 public -TV stations provided lated television interview held the same countercommercials. at least one program that was distrib- day, Senator Fulbright commented on He would also grant: uted nationally through the facilities of the resignation saying: "It's a free coun- A right of paid access to the air- PBS. try. He can resign. I had nothing to do

52 THE MEDIA BROADCASTING, April 10, 1972

p3 ;Y¿ á Ft'á 000000000000000000000000000000 A OHM MT ME IT1ID * * * * * * *** * * * * * *** * * * *** * * * * * * ** HALF -HOUR COLOR SERIES Format # Episodes BATMAN Live Action 120 BEAT THE CLOCK* Action Game 195 CIRCUS!* (Entering second production year) Variety 52 DOCTOR DOLITTLE Animated 17 THE DOUBLE DECKERS Children 17 Tiara FANTASTIC VOYAGE Animated 17 THE FELONY SQUAD Action Drama 73 40411V1MTC THE GHOST & MRS. MUIR Comedy Drama 50 THE HARDY BOYS Animated 17 3401111217L JOURNEY TO THE CENTER OF THE EARTH Animated 17 7111111 MY FRIEND FLICKA All- Family Adventure 39 NANNY AND THE PROFESSOR Comedy 54 PEYTON PLACE Continuing Drama 514 THE RAY STEVENS SHOW* Music Variety Special THE VIKKI CARR SHOW* Music Variety Special

'Videotape

300000000000000000000000000 00000000Q Q

* * ** * * * * * * * ** * * * * * * * ** * * * * * * * * * * **

iI1I1II llÌI[111Ì11fii1IhiiIl1IIIÌI[!II ®III® IÌI III 11111IIÌIII"'III "'III ®IIÑII; IÌI *** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** HOUR SERIES Format - Episodes

BRACKEN'S WORLD Drama 41 DANIEL BOONE All- Family Adventure 165 JUDD FOR THE DEFENSE Drama 50 LANCER Western Adventure 51 LAND OF THE GIANTS Futuristic Adventure 51 LOST IN SPACE Futuristic Adventure 83 VOYAGE TO THE BOTTOM OF THE SEA Action Drama 110 TONY BENNETT in: Basie his N,S Bennett 'n' Basie Count and Orchestra The Tony Bennett Super Special The London 9Q Phil harmonic Orchestra

BOBBIE GENTRY in: The Sound and the Scene Don Meredith Charley Pride Brenda Lee Joe Tex and others The Special Gentry One John Hartford Richie Havens Ian & Sylvia The Staple Singers Biff Rose The Special Gentry Two Bobby Goldsboro Rick Nelson Joe South Fannie Flagg The Sugar Shoppe

AL HIRT in: Strollin' with Al Hirt and His Horn of Plenty Roy Clark B. B. King Boots Randolph Dana Valery Sarah Vaughan and others

FRED AND MICKIE FINN in: Mickie Finn's Happy Time Hour Arte Johnson Forrest Tucker and others Happy Times are Here Again!!! Snooky Lanson The New Kingston Trio Dave Garroway David Frye and others

x vine r unwuerice ***********************7.-77',? CENTURyS GOLDEN CENTURY 39 OUTSTANDING FEATURES, 50 OUTSTANDING CLASSICS with: including: Lionel Barrymore The Agony and the Ecstasy Clara Bow The Blue Max Clive Brook In Like Flint Alice Faye The Flight of the Phoenix Cary Grant Hombre Bela Lugosi

The King and I George Raft Peyton Place Will Rogers Stagecoach Gloria Swanson Von Ryan's Express Spencer Tracy Zorba the Greek John Wayne ** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** with it." Further he stressed that the of Office of Telecommunications Policy cast rules, in light of their current va- USIA would not be punished for Mr. recommendations for the de- regulation lidity and whether they should be modi- Herschensohn's views or remarks. As of radio. fied or deleted. It may also propose to the Buckley broadcast of USIA films, The commission announcement, on new rules "which more accurately re- the senator said that he was determined Thursday, preceded by two days a flect the present state of the broadcast to write an absolute ban on domestic speech by OTP Director Clay T. White- art." showing of these films into the USIA head that cited the history of FM broad- The commission said the study will authorization bill now before his com- casting as an argument in behalf of include consideration of current pro- mittee. de- regulation (see below). ceedings relating to license renewals, The commission study, which is being substantial service and the fairness doc- conducted by a special task force under trine, as well as the status of other rule - De- regulation study the supervision of Commissioner Rich- makings affecting broadcast regulations. gets off the pad ard E. Wiley, is designed to determine if "In addition," the announcement said, the commission's regulatory authority "the commission will also review recom- The FCC has formally announced the is being "exercised in a meaningful and mendations of the Office of Telecom- start of a study of its broadcast rules pragmatic manner consistent with the munications Policy in regard to the so- and regulations, particularly those relat- public interest." called 'de- regulation' of radio broad- ing to radio, that will include a review The task force will review all broadcasting." A lesson seen in FM's history Whitehead says its growth Radio 1 illustrates the case is more than available. for 'de- regulation' For Clay T. Whitehead, director of the Office of Telecommunications Policy, the history of FM broadcasting speaks eloquently in behalf of his proposal that the FCC experiment with the de- regula- tion of radio. We're there. Mr. Whitehead, in an appearance scheduled at the National Association of FM Broadcasters convention in Chi- cago, on April 8, was to praise FM broadcasting as a medium that "offers Radio 1 is new. And we have a new approach to the business of the benefits of quality and diversity" - selling national time. We believe its more than submitting avails; its and to say its success results from gov- constantly building a station's image in the eyes of the decision makers. ernment policy that "has allowed FM All of them. broadcasters freedom from regulation." That takes time, people and involvement. We have all three. "The absence of onerous regulation," Because we represent fewer stations, we spend more time on each. Our he said in remarks prepared for the free people are top professionals. (Art McCoy and Kent Burkhart are occasion, "has left FM broadcasters by using specialized pro- were not lust knowledgeable to compete part of our think tank.) And graming and technical innovations." He about our stations, were an extension of them. attributed the absence of such regula- Want to get more than your share of attention tion to "coincidence"-FM arrived at a and sales? Call Lou Faust, the president. radio time when the government was con- He's more than available. cerned with television-and to deliber- He's thereto get involved. representativesepr esentativers ate FCC policy. FM's history, he said, provides a lesson. "If allowing more play for compe- 437 Madison Avenue / New York,New York 10022 / (212) 421 -3500 tition has worked to strengthen FM's NEW YORK / CHICAGO / DETROIT / LOS ANGELES / SAN FRANCISCO performance, it may be wise to use this approach more widely in broadcast regulation." Accordingly, he urged his listeners to work with OTP and the FCC in developing the ground rules for experiment- ing with the de- regulation of radio in We mean business. selected markets. Mr. Whitehead originally suggested the de- regulation of radio, and for a pilot program to test it, in an appearance before the Interna- tional Radio and Television Society, in New York, in October (BROADCASTING, Oct. I1, 1971). Mr. Whitehead said there is evidence that "a more flexible and selective style of regulation will produce better service to the public." He suggested putting approval of radio -station sales on a pro forma basis, eliminating application - form questions dealing with programing

56 THE MEDIA BROADCASTING, April 10, 1972 Baltimore has a hot Hotline, Walk.AThons anonymous Santas, & WLPL -FM

It takes more than platters and patter to make a radio statio n. It takes community involvement. WLPL -FM is involved in

Baltimore . . . in its marathon football games to raise money for Santa Claus Anonymous, in its Drug Education programs, in its dialog with today's youth. That's why WLPL -FM is committed to the support of significant civic projects; committed to keeping people accurately informed; committed to improving life in Baltimore; committed to dealing head -on with the essential issues that effect our city. WLPL -FM is involved and a lot of folks are glad we are:

. and without your help and enthusiasm it could not possibly have been such a rewarding experience for the people of Baltimore ..." SUSAN WHITE, Chairman, Baltimore City Fair

" . besides the needed money and food, the family received new shoes for each child, one new jacket for each child, a baby crib, a baby carriage and other clothing. Also, the 29- year -old mother received the summer maternity apparel she needs. On behalf of this needy family and the r Randalistown Jaycees, thank you ..." HARRY I. KLEIMAN, Director Randall.stown (Md.) Jaycees /Ì \\\

. many thanks to you and all the fine people at WLPL -FM for the tremendous effort put forth in helping the March of Dimes have the most successful Walk-A -Thon in the country ..." JAMES P. DONOVAN, Executive Director Greater Baltimore Chapter, National Foundation March of Dimes

.. Your service to the Troop as well as the The Rock of Baltimore ... Stereo 92 community has been outstanding ... Because of the time given to us by your station, we even had people come from as far away as Dundalk to Parkville, just to buy a Christmas tree .. " WLPL-FM WILLIAM A. KEIMIG, JR., Boy Scouts of America, Baltimore, Maryland Troop 26, Baltimore

.. we would like to thank you for all the help you have given us. The number of calls received each ú night has increased tremendously ... the results BC have far exceeded our expectations ..." JANE EBAUGH, Director Another HOTLINE, Baltimore United Broadcasting Co., Inc., Station

. The staff of the Maryland Center for Public Richard Eaton, President Broadcasting is deeply appreciative to you for your participation in the simulcast of What's the Question? ... the general public response was highly favorable as was evident by the 1300 phone calls reflecting the wide appeal and deep interest stimulated by this effort ..." RALPH FRANCE, Executive Producer Maryland Center for Public Broadcasting Owings Mills, Maryland

.. I can't help but think that our increased sales are mainly due to your gracious assistance. Our students will now enjoy the best yearbook the school has ever produced and you have contributed to this fact ... the faculty, administration and student body appreciate your assistance . . ROBERT R. COOKE, Teacher Sparrows Point Sr. H.S., Baltimore, Maryland These two signature5 satellite corn mun ication and The People's Republic >iT.1=111 mutually agreed in writing by b Any disputes arising during the settled through friendly consul

They are on a contract signed in Peking on It is going to put a fourth of the world's people January 22, 1972 between RCA Global Communi- in regular touch with the rest of the world by satellite cations, Inc. and The China National Machinery for the first time ever. Import and Export Corporation. The RCA earth station will provide a link for live It is a contract to sell The People's Republic of television broadcasts between the two countries, as China their first satellite earth station. well as voice, teleprinter, and facsimile communication opened thewayfor regular between the United States of China. ..r_i fr_ iwrWi7itAM W - MAMA rf 411Y111 MIt parties. Gution of this Contract will be on.

Only with modern electronic communications :an fear and isolation gradually give way to coopera- :ion, understanding and friendship. In 1919, our company was formed to provide ,nternational communications for another of the RCII Norld's great nations. The communication was a ;imple wireless telegraph. The nation was The United states of America. and commercials, and relaxing case -by- ever -larger role in ETV. Its contribu- case enforcement of broadcasters' fair- The angels tions to stations rose from about $5 mil- ness obligations. lion to $9.9 million, a 98.4% increase. However, he also said that if a test for PTV outlets The largest absolute rise occurred in the indicated that de- regulation was not im- "other state government sources" cate- proving service -if FM broadcasters in- '71 funding report shows gory- from $19.2 million to $31.7 mil- creased commercial matter to 20 minutes lion, a 64.9% hike. an hour, or became the 32d middle - major share of the tab Other significant percentage increases of- the -road station in a market, or is paid by state sources were registered by national foundations screamed "news headlines in the middle (96 %, from $7.4 to $14.5 million); and of top 40's cacophony" -that will also CPB and other "intra- industry" sources be instructive. Government will have The total income of all public- television (79.9% from $8.2 to $14.7 million). rose learned, he said, that it must "regulate stations 37% to $142 million in Categories that showed declines in to achieve valid public interest goals" fiscal 1971, according to new statistics prepared fiscal 1971 were local schools and and "that broadcasters cannot match by the Corporation for Public boards of education (down 2.7 %, from their rhetoric with performance, unless Broadcasting. Of that amount, nearly $17.5 to million); state universities one -third came $17 they are closely supervised." from state -government (down 5 %, from $9.2 to $8.8 million); sources. "other local government sources," Globetrotters, P &S CPB's annual survey, which lists 17 (down 9.1 %, from $3.4 to $3.1 mil- categories of station funds, shows that lion); "other production contracts" map merger agreement state boards of education contributed (down 15.8 %, from $3.5 to $3 mil- $15 million to the total system; "other lion), and commercial broadcasting Globetrotters Communications Inc., Chi- state government sources" gave $31.7 (down 75.4%, from $599,220 to $341, cago, and Pacific & Southern Broadcast- million. Together, the two figures repre- ing 699). Co., Atlanta, announced last week sent 32.9% of all station income. that of the total in- an agreement CPB noted part in principle under which Other principal sources of funding dustry increase may be attributed to ex- Pacific & Southern would be merged were local schools and boards of educa- into Globetrotters pansion; the number of stations rose Communications. tion, which contributed $17 million from 195 at the end of fiscal 1970 to Under the agreement, one share of (12 %) ; "intra- industry" sources, prin- 207 at the close of fiscal 1971 (there Globetrotters common stock would be cipally CPB, $14.7 million (10.4 %); issued for each are now 220). outstanding share of national foundations, principally the The corporation characterized its sta- Pacific & Southern common. Based on Ford Foundation, $14.5 million tistics as "the first release of data" from recent over-the -counter quotations for (10.2 %). Globetrotters its survey, and said later reports will in- Communications, the in- The largest relative increase over the clude additional analyses of the figures. dicated value of the transaction is in the $32 -$35- million preceding fiscal year was registered by Following is the complete breakdown. range. the federal government -meaning prin- The figures reflect local station income The proposed merger is subject to the approval of cipally the Department of Health, Edu- and do not include funds for national the FCC and to stockhold- cation and Welfare, which is playing an program production. ers of both companies and to the exe- cution of a formal contract. It is also Fiscal 1971 Fiscal 1970 increase contingent upon assurance of certain tax Amount % Amount % (decrease) treatment. Sources of Income: George N. Gillett Jr. is president of Intra- industry sources $ 14,745.494 10.4% $ 8,194.268 7.9% 79.9% Globetrotters Communications, which Federal government 9,885,460 7.0 4,981,635 4.8 98.4 Local schools and boards of education 17,045,077 12.0 17,509.385 16.9 (2.7) owns wvoN(AM) Cicero, Ill., and wrxY- Other local -government sources 3.106,645 2.2 3.390.577 3.3 (9.1) (AM)-WDOK(FM) Cleveland, as well as State boards of education 15,011.138 10.6 10.658,221 10.3 40.8 Other state- government sources 31.673.011 22.3 19,204.567 18.5 84.9 the Harlem Globetrotters basketball State universities 8,843,535 8.2 9.282.588 9.0 (5.0) team. Other colleges and universities 646,422 0.5 458.682 0.4 40.9 Underwriting 3.294,794 2.3 2,513,859 2.4 31.1 DeSales Harrison is board chairman National foundations 14,515.484 10.2 7,401,873 7.1 98.1 of Pacific & Southern Broadcasting, Other foundations 1,417,439 1.0 1,174,498 1.1 20.7 Auctions 3,883,302 2.7 3,453,241 3.3 12.5 which owns WQXI -AM -TV Atlanta; WQXI- Commercial broadcasting 341,699 0.2 599.220 0.6 (75.4) (FM) Smyrna, Ga.; WSAI -AM -FM Cincin- Subscribers and individuals 8,447,569 6.0 6,761.704 6.5 24.9 Business and industry 3.066,307 2.2 2.125.625 2.1 44.3 nati; WWDJ(AM) Hackensack, N.J.; Other production contracts 3,032.570 2.1 3.511,766 3.4 (15.8) KIMN(AM) Denver; KYXI(AM) Oregon All other fund -raising 3.026.270 2.1 2.419,183 2.4 25.1 City, Ore.; KKDJ(FM) Los Angeles, and Total Station Income $141,982.196 100.0% $103,640,692 100.0% 37.0% KHON -TV Honolulu. WBEN -TV Buffalo, N.Y.. George Comte, second annual IRTS Faculty /Industry Constant's hat in ring WTMJ -TV Milwaukee: Dale G. Moore, Seminar last February. Each cassette KOVO -TV Missoula, Mont., all running runs up to one hour. They feature for TV board opening for re- election; Ray Johnson, KMED-TV specialists in programing, government Medford, Ore.; Walter E. Bartlett, Avco and community relations, distributing, A seventh candidate for election to the Broadcasting, Cincinnati, and Mark marketing and education. Produced for TV board of the National Association Evans, Metromedia, Washington. IRTS by Martin S. Fliseler Co., New of Broadcasters was announced last Peter Storer, Storer Broadcasting, York, five cassettes are priced at $50 for week. Miami Beach, an incumbent board set and $10 individually. He is Aldo H. Constant, president of member, has announced his candidacy Chronicle Broadcasting Co. (KRON -FM- for the chairmanship of the TV board. Activity report San Francisco Bay Tv San Francisco), a native of Nebras- Messrs. Arries and Moore have an- Area Broadcast Skills Bank, reactivated ka and a 30-year broadcast veteran. Mr. nounced they are candidates for the last year under Roger Rice, vice presi- Constant has been a member of the vice chairmanship. dent-general manager of KTvv(Tv) Oak- board of the California Broadcasters land -San Francisco, has issued summary Association for the last 10 years. of activity showing skills bank having Elections to fill the six vacancies on MediaHntes placed 60 employes out of 1,361 avail- the TV board are to be held tomorrow able industry jobs in area. Bulk of place- (April 11) during the NAB convention From IRTS International Radio and ments have been in clerical positions, in Chicago. Results will be announced Television Society, New York, is offer- but bank also has handled requests for after the polls close Wednesday. ing for sale series of five audio cassettes, engineers, film technicians, floor direc- Others who previously announced "The Business of Broadcasting," pro- tors and news personnel. Currently 400 their candidacies: Leslie H. Arries Jr., duced from closed -session talks at registrations are on file with bank.

60 THE MEDIA BROADCASTING, April 10, 1972 Our new telephone can save you money on remote broadcasts.

The Bell System's new phone is the simplest equipment yet for orig- inating remote broadcasts. This set, called the Portable Conference Telephone, plugs directly into a standard telephone jack installed at the broadcast site. It is equipped with two broadcast- quality microphones. No amplifier is needed. No pre - amp. In fact none of your station's equipment is needed at the site -and that means no technician need be sent to operate it. Your reporter simply carries the 19 -pound set with him, plugs it into the jack and an AC outlet, dials your studio and is ready to go on the air. By using regular telephone lines, you avoid the expense of special audio channels. Between remotes, this phone won't loaf on the shelf. For staff meetings, its built -in speaker allows as many as 30 people to listen to a telephone conversation -and the microphones allow them to join in. On an executive's desk, it can permit hands -free talking and listening. Call your local Bell Telephone representative for details of how this new phone can work for you. We are continually working to improve service and help you do your job better. In this case, when you have to broadcast from remote locations. AT &T and your local Bell Company. Persp e c ti veOnlh eNe ws

Chance to get fairness under control

Now that Burch has record he wanted to amass, will FCC use it to get doctrine back on track?

An FCC staff member who spent most questions before the commission were versial issues is not in the public in- of the week of March 27 listening to chosen with meticulous care to assure terest, but with the broadcaster allowed public -interest lawyers, broadcasters, ad- equal weight for all sides of an issue, the discretion of determining which edi- vertising- industry representatives, aca- and oral argument was held to make torial advertising to accept. Some com- demics and government officials speak sure everyone who wanted to be heard mission officials say that such a state- their minds and prejudices on the FCC's was heard. ment (which would run counter to the fairness doctrine found it all a troubling, And, although the commissioners commission's opinion in the wror case) somewhat boring and exasperating ex- have not yet had a chance to focus on might persuade the-high court that the perience. "There's absolutely nothing what they heard-that effort will not issue has become moot. The feeling, new being said," he reported. "There's begin in earnest until they return from presumably, is that the commission nothing that we on the staff haven't dis- this week's NAB convention -the in- would find it easier to live with access cussed -and in much greater depth." dications are that the commission will as a public- interest rather than a First He may have overstated the case. build a case for a conservative reading Amendment matter. But even if he did not, that does not of the fairness doctrine, one that would Indeed, the whole effort on the part mean the week of panel discussions and generally hold the line against efforts to of public -interest groups to establish oral argument served no purpose. Chair- transform it into an access doctrine, one the public's right of access to the media man Dean Burch, who conceived the that would leave to the broadcaster appeared to have been set back. Their idea for the inquiry, is too much a much of the control to determine how representatives, who said individuals realist to have expected the week to pro- controversial issues are to be balanced and groups should be allowed to express duce ideas and concepts that would in his programing. their own views on issues, acknowledged, suddenly light up the darkness sur- It was a U.S. appeals court decision under questioning by Commissioner rounding the fairness doctrine and en- that seemed to extend the commission's Richard E. Wiley, that most of those who able the commission to find its way to ruling applying the fairness doctrine to sought time would not be able to afford the solutions that now seem elusive. cigarette advertising that was uppermost it. And while some commissioners might The panelists and those who partici- in Chairman Burch's mind when he first feel that broadcasters should sell time pated in the oral argument, through expressed concern over the manner in to anyone wanting to pay for it, there their debates and presentations, helped which the fairness doctrine was develop- is little inclination to require them to start the commissioners' mental juices ing. The decision appeared to support give it away. Furthermore, the commis- flowing. The commissioners were also a union's contention that, in carrying sion's experience with the U.S. Court of helped, through their questioning of the commercials advertising the wares of a Appeals does not inspire confidence participants, in clarifying some ques- department store that the union was among the commissioners in their tions. But perhaps more important, the striking, a station was obliged to carry ability to hold the line against free ac- participants helped the commission ads urging a boycott of the store cess once paid access is granted. build a solid record; voluminous written (BROADCASTING, Nov. 2, 1970). Perhaps of equal importance is the comments had already been received. Later, the commission's concern strong current of opinion at the commis- Now that the record has been made, deepened as a result of the court's de- sion that the agency erred five years ago the commission can establish policies cision in the Friends of the Earth case, in extending the fairness doctrine to and rules enabling it to defend in court which held that commercials promoting cigarette advertising. That ruling is the -presumably with more confidence the sale of leaded gasoline and auto- basis for all of the arguments made in than it can now muster-its fairness - mobiles raised a fairness- doctrine issue behalf of counteradvertising -a concept doctrine decisions of the future. as to the air-pollution problems the use that reached its apotheosis in the Federal That was what the chairman had in of those products cause. The same court Trade Commission proposal that broad- mind when he first suggested the over- also induced in the commission almost casters and advertisers alike see as cer- all inquiry back in January 1971 in a a sense of panic with a decision that tain to inflict enormous economic dam- speech to the National Religious Broad- the public has a limited First Amend- age on commercial broadcasting. casters (BROADCASTING, Feb. 1, 1971). ment right of access to the broadcast The cigarette ruling, as one commis- Later he discussed the idea with more media. That decision, involving the re- sion lawyer said last week, was "too flourish in a speech to the annual jection by wroP(AM) Washington of an fancy," with its contention that the convention of the National Association effort by an antiwar group to purchase commercials made an implicit argument of Broadcasters (BROADCASTING, April one -minute spots, has been accepted on one side of a controversial issue - 5, 1971). But at the time he first broach- for review by the Supreme Court. As a the health hazard involved in smoking. ed the idea, he said that the FCC's result, some commission officials feel There is some sentiment within the composition in court would be sounder if, the agency will not rule on the critical mission for withdrawing the ruling -as instead of reaching a fairness decision question of access to the media, even a number of communications attorneys on an ad hoc basis, the commission "had on public- interest as opposed to con- urged at the oral argument two weeks all the input from the industry and stitutional grounds, before the Supreme ago -and recasting the principle in could demonstrate it had agonized" Court decides the case. terms of the public interest. over the issue. However, there has been some talk However, Commissioner Wiley, who The commission did better than re- within the commission of pre -empting has never made any secret of his feeling ceive input from the industry. It re- the issue -of issuing a policy statement that the original ruling was a mistake, ceived it from all shades of opinion; to the effect that a flat ban on the sale does not see that as a solution, even if the panelists who debated the fairness of spots for the discussion of contro- it were able to withstand judicial chal-

62 BROADCASTING, April 10, 1972 "When they told me I could shoot local programs in black -and -w ite and show full color, I told them to go fly a kite.

"They flew it. I filmed it. In black- and -white. It came out color. "Color from black- and -white? At half the cost? Come see for yourself." Abtography. It happened at the right time.

abto INC. 1926 BROADWAY /NEW YORK. N.Y. 10023/(212) 787 -5000 Visit us at the NAB Booth 401, North Exhibit Hall, Conrad Hilton. lenge. He feels the commission must Continental's new 5 -10 KW AM TRANSMITTER find a way to distinguish the ruling, and the court decision involving commercials promoting gasoline and automobiles, SOLID STATE from other commercials. One idea he is known to be considering would limit application of the doctrine to advertising for a product which in normal use has been found by government agencies to raise a health or safety issue. The FTC proposal, which would require broadcasters to set aside free or paid time for those who wish to dispute commercial messages, seems to have no chance of adoption by the FCC. Chair- man Burch has already indicated he is concerned about its likely impact. However, the discussions two weeks ago and comments of commission officials last week indicated no intention to isolate commercials completely from the fairness doctrine. Commercials that take one side of a controversial issue either explicitly or by indirection would obligate the broadcaster who airs them to present the other side. The first commission decision arising from the inquiry will involve the Demo- cratic National Committee's proposal that any presidential broadcast obligates the broadcaster to afford equal time to those holding contrary views. The proposal was originally advanced in May 1970, and the commission has promised the appeals court in Washington, where the DNC had gone to get action, that the matter would be resolved by early summer (BROADCASTING, Feb. 28). Officials doubt that the commission will depart from present policy, under which stations are permitted to use editorial judgment in deciding how to balance a presidential appearance in periods outside a presidential compaign. However, there seems to be some support for a proposal advanced during one panel by former FCC Chairman New- . .. ONE OF THE MOST ton N. Minow that would eliminate the need for hair -splitting decisions as to AMAZING TRANSMITTERS whether a President was speaking as AVAILABLE ANYWHERE. the nation's leader or a political candidate during campaigns; every appear- o ance would be regarded as triggering an equal -time response. As one commissioner who sat through the entire week of panels and oral arguments said, were MANUFACTURING CO. SUBSIDIARY OF LAB, "There enough argu- MESA INC.. ments to support any case you want to Get full information. Write or call for specifications and prices. make." The same might be said of the landmark Red Lion decision of 1969, in which the Supreme Court upheld the constitutionality of the fairness doctrine. R. C. CRISLER & CO., INC. Public -interest groups urging the corn - mission to establish a right of access BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES frequently cite the opinion's assertion LICENSED SECURITIES DEALERS "the licensee has no constitutional UNDERWRITING FINANCING that - right to be the one who holds the license or to monopolize a radio frequency to CINCINNATI - the exclusion of his fellow citizens." Richard C. Crisler, Ted Hepburn, Alex Howard But the commission would probably 36 East Fourth Street, 45202, phone (51 31 381 -7775 point to language stressing that it is the public's "right" to a multitude of ideas TUCSON - and experiences that "is crucial here" Edwin G. Richter Jr., Frank Kalil and describing the broadcasters "as a POB 50544. 85703, phone (602) 622 -3336 proxy or fiduciary" for the public. (This "Perspective on the News" was NAB CONVENTION HEADQUARTERS: PICK -CONGRESS HOTEL written by Leonard Zeidenberg, senior correspondent, Washington.)

64 PERSPECTIVE ON THE NEWS BROADCASTING, April 10, 1972

A LET THERE BE MU And there is. BMI and its 32,000 writers and publishers are responsible for most of the music you hear on television and radio today. BMI I/ All The Worlds Of Music For All Of Today's Audiences. Broadcast Music, Inc. I:

Do s. o release a group You know how film companies. when they of features for television, do a lot of shouting about the biggies up front and hope you won't notice all the dogs bringing up the rear. Well, we think that when you pay for a package of 25 movies, you ought to be happy to run any one of them. So here on these pages and in future issues we're going to show you MGM 8 in its entirety. You find the dogs.

Butterfield 8 As Mae West used to say, "When I'm good, I'm very, very good, and when I'm bad, I'm better." Make no mistake about it. Elizabeth Taylor, who plays John O'Hara's bad girl in this excellent film, is very The Americanization Of Emily good indeed. And she gets ad- The time is 1944. Julie Andrews is a gi mirable support from a superb who hates war. James Garner is an America cast that Includes Laurence naval officer who's made a pretty good thir. Harvey, Eddie Fisher, Dina for himself out of it. The screenplay is b Merrill, Mildred Dunnock, Paddy Chayefsky. Strictly speaking, it ma and Betty Field. It's not not be accurate to call a film as recent as th just a great movie for tele- a film "classic." But critics already have. TI vision. It's a great Americanization of Emily is an Americt movie. film classic. The House Of The Seven Hacks Just a few short years ago, what respect- able film critic would have said, we're going to miss Robert Taylor. But we do. He had stature, sex appeal and guts, that's rare today and getting rarer. Here he is, in one of his last and best. It's a post World War I1 adventure chase, with Taylor as a self -reliant but not too choosy small -boat skipper, who gets himself involved in a hunt for jewels secreted by the Nazis in occupied Holland. It's a good movie. The kind that critics complain they don't make anymore.

Guns For San Sebastian There's a part Anthony Quinn plays better than any actor in the world: the tough guy who's never done a decent thing in his life Angel Wore Red but who in the course of the drama discovers Ironically, the bloody Spanish Civil War that spark of goodness in himself that allows has been the inspiration for some of the 20th him to work miracles. It's not only the part he century's finest artistic achievements. Hem - does best, it's the part audiences like best to ingway's For Whom the Bell Tolls. Picasso's see him do. And in this film he plays it to per- Guernica. This film is another. Ava Gardner fection. A formula? Yes. But one people and Dirk Bogarde are superb in a drama of never seem to get tired of. fierce emotions and biting relevance.

MGM TELEVISION 1350 AVE. OF THE AMERICAS, NY. (212) 262-2727 Flareup As if Raquel Welch in a go-go outfit weren't enough, this movie is a much- better- than -av- Once A Thief erage suspense melodrama. Luke Askew sup - A really topnotch mobster melodrama, plies the villainy as a psychopathic killer who with echoes of Les Miserables. Alain Delon feels compelled to put down Raquel and two is the ex -crook trying to go straight, and Van of her fellow entertainers permanently. James Heflin the merciless police inspector who Stacy is the heroic parking lot attendant who Coming Next Week hounds him back into a life of crime. Ex- saves the day. And the film ends with one of ceptional acting and cinematography com- the niftiest displays of pyrotechnics since Libel.Gigi.The Cincinnati Kid bine to make this a very superior film. Selznick burnt Atlanta. and more from MGM /8 No Dogs (continued) Well, here we are with another eagerly- awaited installment of MGM /8. And while we hate to repeat ourselves, we'd better say once again that there's still not an airedale in sight.

Hotel Paradiso Take a script based on a play by that master of the bedroom farce, Georges Feydeau. Add the immense comedic (and other) talents of Alec Guinness, Gina Lollobrigida, Robert Morley, and the inspired direction of Peter Glenville. Result: a non -fattening confection that is absolutely irrestible.

The Password Is Courage Dirk Bogarde plays a World War II British P.O.W. who, in the course of his incredible Gigi escape attempts, manages to get himself Zowie! They don't come much better than in Paris in the process). Leslie Caron, Maurice awarded the Iron Cross. Which would be this charming film about a young French girl Chevalier, Louis Jourdan, Hermione Gingold, pretty freaky, except that it's all perfectly who, in spite of her upbringing by a family of and Eva Gabor make this wry fairy tale a de- true. This completely documented story of genteel libertines, manages to retain her ro- light in every way. the exploits of Sgt. Major Charles Coward is mantic ideals (and hook the handsomest man one of the finest "escape" films ever made.

When The Boys Meet The Girls Libel As you might guess, this is one of those One of the most enduring forms of sus - Bogarde) who is accused of being an imposter pictures where you don't have to be pense film is the courtroom drama. If it's a -and whose supposed wife (Olivia DeHavil- too concerned about the plot. But with British courtroom, with the judge and counsel land) isn't even sure whether he is or he isn't. music -makers like Connie Francis, 't Louis in those imposing wigs, so much the better. In Positively smashing. Armstrong, Herman's Hermits, Liberace, this case, the tnal concerns a baronet (Dirk and Sam the Sham around, why worry ? Double Trouble Elvis Presley movies fall into a category all Point Blank their own. Whenever they're shown, they're Without doubt, the closest thing to consistently among the highest -rated films on Humphrey Bogart around these days is television. And their appeal is not only to the Lee Marvin. He's tough, he's got sex appeal, young, but to those in their thirties who are and he can make a line of dialogue crack like Go Naked In The World perhaps reliving their own teen years when a whip. Here he's out to revenge himself on With Gina Lollobrigida. What more could Elvis first appeared on the scene. The people, the wife and partner who betrayed him. The you want? Anthony Franciosa? Ernest Borg- we might add, who spend the most at the ..limax, at deserted Alcatraz, is a sizzler. nine? O.K., you got 'em. supermarket.

C.. MGM/8 MGM TELEVISION 1350 AVE. OF THE AMERICAS, NY. (212) 262-2727

Coming Next Week The Cincinnati Kid Operation Crossbow, The Secret Of My Steve McQueen has Ann -Margret and Poker, that is. A first -rate screenplay by Ring 'uesday Weld after him, but all he can think Lardner Jr. and Terry Southern completes Success, Quentin Durward, and more bout is beating Edward G. Robinson at stud. the winning hand. from MGM /8 No Dogs (concluded This week's installment concludes our presentation of each and every movie iri MGM /8. We think we've proved our point, that there's not a canis familiaris curled up anywhere. But if you'd like a copy of all the rating information available on MGM 8 lease call your MGM represe tative. Or write to Mr. Ed Montanus, MGM Television.

Operation Crossbow One of the best -a real "movie movie," crammed with action and suspense from start to finish. George Peppard is completely con- vincing as the American spy whose mission it is to signal the location of a hidden Nazi rocket base to attacking allied bombers. Sophia Loren, Trevor Howard, and John Mills add their considerable talents to this blockbuster of a film. What Evi (Thing Have You DoneToday?

To Trap A Spy Cat On A Hot Tin Roof A lot of film -makers have tried to imitate the The Secret Of My Success When it comes to. creating fire-breathing Napoleon Solo-Ilya Kuryakin kind of adven- How does a nice, young, not -too-bright demon -ridden characters-parts that an actor ture, with appalling results. So we're offering policeman make it with beautiful women? He can really sink his teeth into -few writers can the genuine article, the full -length feature out manages to be around when beautiful lady surpass Tennessee Williams. So it isn't sur- of which came the U.N.C.L.E. series. The crooks are looking for a fall guy, that's how. prising that in this film Elizabeth Taylor, Paul pluperfect pair are called in to thwart a plot So who needs a logical plot for a comedy, Newman, and Burl Ives give the perform- to take over the newly created African nation anyway? And this is a comedy. A very funny ances of their lives. It's a towering achieve- of Western Natumba. Which is somewhere comedy with Shirley Jones, Stella Stevens, ment, a film to be seen, and seen again. east of Munchkin Land. Honor Blackman, and James Booth.

Seven Women Quentin Durward What happens to seven American mission- Costume dramas have gotten rather a bad aries when a ravaging Mongolian bandit Escape From Fort Bravo name lately, what with all those low- budget horde comes thundenng into their compound? Union officer William Holden is in trouble quickies played by casts of dubbed -in non- Plenty, when the director is John Ford. The up to his baby -blue eyeballs, what with his entities. But this is a quality film all the way, sure hand of the master is evident in the fine own troops hating his steely guts, his Reb with Robert Taylor and Kay Kendall in the performances he draws from Anne Bancroft, prisoners trying to escape, the Mescaleros leads, and fine supporting actors like Robert Dame Flora Robson, Margaret Leighton, lurking behind the cacti, and beautiful Eleanor Morley and Alec Clunes. There's an intrigu- Betty Field, Sue Lyon, Mildred Dunnock, and Parker trying to doublecross him every step ing plot, too, taken from a novel by that great Anna Lee. Not to mention Mike Mazurki and of the way. Now, that's where the action is. adventure writer, Sir Walter Scott. Woody Strode as those menacing Mongols. Not to mention the ratings.

(7)- MGM 8 MGM TELEVISION 1350 AVE. OF THE AMERICAS, NY. (212) 262-2727

The Girl And The General Rod Steiger could act rings around most actors with one arm tied behind his back. And The Young Lovers in this movie he does. Steiger, a one -armed Well the college kids are at it again. Peter Austrian general, is captured by an Italian Fonda is sensitive, artistic and dedicated. NAB, Suite 3812, Executive House peasant girl (Virna Lisi) and a soldier (Um- Sharon Hugueny is serious, idealistic and berto Orsini). The film is in turn very comic pregnant. Aim this one straight at the damp and very moving. hankie set. BrnadcastAdvertisi+ng

to Sterling Drug, which he said gives Marketers hear the impression in its Lysol spray com- Two more tries mercials that the spray kills all flu and familiar talks cold bugs when it only kills viruses on for air access certain "environmental surfaces" Nader, Knauer, Thain (BROADCASTING, March 6) . Population group may ask (5) Limited in its resources, the FTC cite ad reform needs will concentrate its future regulatory FCC to open networks; at New York conference energies on "industries whose economic Humanists seek saturation concentration is so great that new com- are prevented from entering the petitors wants Consumerism and advertising regulation market." He mentioned cereal in- If the FCC another opportunity the consider the question of the public's were in the fore last week at the Ameri- dustry as an example of what he called to can Marketing Association's Interna- "anticompetition." right of access to broadcasting-on tion Spring Conference in New York. public interest as opposed to First Archa O. Knowlton, director of grounds may soon have The program was as diverse as its General Foods Corp., Amendment -it theme implied media services, one two opportunities for doing so. -"Dynamic Marketing in urged advertisers to band together and or a Changing World." help heighten public opinion of adver- The Commission on Population The consumerist movement had some Many consumers dis- Growth and the American Future of its better -known advocates, including tising practices. - miss advertising as "mostly lies" or "not which was created by Congress and Ralph Nader, on the program. appointed by the President -is consider- Mr. at all helpful," he noted. "Why don't Nader prescribed "competitive definitive research that ing filing a complaint with the commis- advertising" we initiate some as the answer to many con- will answers? That research sion as a result of being turned down sumer headaches. If Goodyear took produce should cover the point of good taste as by the three networks on a request to Firestone to task on deceptive advertis- he buy one hour of prime time. The CPG ing well as believability," said. practices as to quality of product, Mr. Knowlton proposed a "giant test- wants to present a film illustrating its price and service, he proposed, the con- ing facility ", composed of advertisers, report on population growth and dis- sumer as well as the advertiser would test tribution. come ahead. agencies and media researchers, to out media usage and ad messages against In another development, the Ameri- "The one bright spot" in an adminis- individuals. can Humanist Association announced tration he called "unsympathetic and last week it is seeking "public- service" unresponsive" to consumer causes, was time on 1,900 broadcast stations-for a the Federal Trade Commission-"a tes- Court action limiting series of six half hours on 700 television tament for the need to have an inde- stations and for two one -minute spots on pendent organization within the admin- FTC is to be challenged 1,200 radio stations -in what it called "a istration." strong bid for fair representation" by He praised the commission for its The Federal Trade Commission has or- radio and television stations. The asso- "growing sophistication in cracking dered its general counsel to file an ciation did not indicate any plans for down on deceptive advertising" and appeal against a decision of a federal filing complaints with the commission making alternative choices available to district judge that holds that the FTC in the event of a turndown, but it noted consumers. has no right to impose trade regulations that, during the commission's panel dis- Speaking as a representative of the on an entire industry. cussions and oral argument in Wash- administration, Virginia Knauer, direc- The court ruling, by U.S. District ington on the fairness doctrine two tor of the Office of Consumer Affairs Judge Aubrey Robinson in Washington, weeks ago (BROADCASTING, April 3), and special assistant to President Nixon specifically forbade the FTC from re- it asked that the doctrine be expanded for consumer affairs, called on industry quiring oil and gasoline companies to to provide "a place for dissenting, non- leaders to educate consumers to take an post octane ratings on all gasoline conforming moral and religious view- active role in policies that affect them. pumps. This was to become effective points at present not represented to the She lauded advertisers who explain March 15, but was stayed by Judge public." the limits as well as the virtues of their Robinson after 34 refiners and two trade The commission has held that broad- products. associations challenged the action. casters may impose flat bans on the sale Gerald Thain, FTC assistant director They claimed, and the judge agreed, of time for the discussion of contro- for national advertising, in a speech on that the FTC could not require the versial issues; however, that decision, "Advertising Regulation -a Govern- octane postings because it exceeded the in a case involving WTOP(AM) Wash- ment View," made these points: Federal Trade Commission's statutory ington's refusal to sell minute spots to (1) The FTC will continue to seek authority. Judge Robinson also said that an antiwar group, was reversed by the "regulation of advertising that is both the FTC "lacks the requisite statutory U.S. Court of Appeals in Washington, deceptive and unfair." authority to issue trade regulation rules." which held that the public has a limited (2) Advertisers should be forced to Ronald M. Dietrich, FTC general First -Amendment right of access to the substantiate the claims in any commer- counsel, said last week that the ruling broadcast media. The FCC has appealed cial before it's put on the air. could jeopardize other trade regulations, that decision to the Supreme Court. (3) A company that charges higher in that they could be challenged under The CPG, which has issued a report prices than another company when both the Robinson decision. Among these are recommending that the public be given are producing "essentially the same rules dealing with TV -set advertising almost unlimited access to the means product" should be "automatically" of picture sizes. of preventing "unwanted" children, is assumed to be engaging in "false and The FTC octane rating requirement charged with providing "information deceptive" advertising. was made by the trade agency in De- and education to all levels of govern- (4) Advertisers should not be per- cember 1970 and was based on the ment ... and to our people, regarding mitted to "parse words" in their com- charge that some gasolines under gen- a broad range of problems associated mercials so that even though their mes- eral names, like "regular" or "premium" with population growth and their im- sages are "literally" true they're still de- actually had octane ratings below the plications for 'America's future.'" ceptive. Mr. Thain referred specifically average in those classifications. In line with that responsibility, CPG

72 BROADCASTING, April 10, 1972 MEMPHIS NO 1 ADULT COMBINATION

a WREC jÉ103

Serving the 5 -state area of the great Mid - South with the consistent adult programming, news, and community service that have made WREC Radio a Memphis tradition for 50 years ... and a superb buy! WREC RADIO, MEMPHIS, TENNESSEE A subsidiary of Cowles Communications, Inc. CBS RADIO THE KATZ AGENCY WREC ,V 1922-1972 50th V NNIVERSAR/ In 1970 He Asked a "HAVE YOU EVER HEARD OF A DISEASE

p.No VVTICANEMIA SICKLE CELL UP:PARTMENT 1V111.IC APrnucs`y.flC TV1Ai 6 CoNNKCTICUT HARTFORD. Loaded Question KNOWN AS SICKLE CELL ANEMIA ?"

When Leonard J. Patricelli FIRST state to pass legislation provid- asked that question in a WTIC -TV and ing for a statewide sickle cell anemia Radio editorial on November 12, 1970, health program. Neighboring Massa- few people had heard of sickle cell chusetts was the second state to pass anemia, a severe, inherited blood such legislation. disease that strikes mostly at black More than $40,000 was men and women. contributed by the WTIC -TV and Radio The editorial was the audience to be used as seed money to FIRST of four. Then in rapid succession establish the Center for the Study of came four prime time television Sickle Cell Anemia at Howard Uni- documentaries, more than 400 public versity in Washington, D.C. - a service announcements and a fund phenomenal amount to be given to drive - all aimed at focusing public an out -of -state university to combat a attention on what WTIC then disease that few people had properly termed "the for- heard of less than eighteen gotten disease." months ago. It was the FIRST Research mate- comprehensive campaign to rial developed by WTIC -TV make the public aware of and Radio has been used by sickle cell anemia, a pioneer- many other stations and by ing campaign that has the Senate Committee that inspired countless others at conducted the hearings that radio and television stations led to the passage of a bill across the United States, a providing for $140 million to campaign that was a huge Leonard J. Patricelli, President combat sickle cell anemia. Broadcast -Plaza, Inc. success. The national scope Hartford became the of the WTIC sickle cell anemia campaign FIRST city in the United States to spon- is being recognized in Philadelphia this sor citywide testing of school children month when the Southern Christian for sickle cell trait. Today, similar tests Leadership Conference presents the are being conducted in cities and towns Martin Luther King, Jr. Humanitarian across the nation. Award in Sickle Cell Anemia to Connecticut became the Leonard Patricelli.

WTIC 1 TV -A M -F M HARTFORD, CONNECTICUT requested prime time from ABC, CBS and NBC for a one -hour film, now in production by Fisher Films Inc., of New York, under the supervision of a CPG affiliate, Population Education Inc. Xerox Corp. and several foundations have provided $450,000 for production and network time costs. However, the three networks turned down the request. Each said its journalistic policies prevented it from accepting from outside sources programs on controversial issues. Attorney Ben C. Fisher, counsel for CPG, said at the commission's oral argument on the fairness doctrine that the networks' position represented a "flat ban" on the independent production and prime -time paid broadcast of programs on matters of public controversy. "This is a totally arbitrary position which creates the worst kind of censor- ship and lowest level of public responsibility," he said. He urged the com- ___. mission to declare the networks' policies contrary to the public interest, and to adopt guidelines under which "responsible groups," such as CPG, would have "a limited right, on a paid basis, to access to the national networks." The film may yet be shown on nationwide television. Dr. Charles N. Ramsey Jr., vice president of CPG, said officials of the Public Broadcasting Service have indicated that PBS would accept the film for distribution. How- ever, he also said the CPG is considering a number of steps, including the filing of a complaint with the commission against the networks. The American Humanist Association feels it has a problem in getting its views aired as a result of an FCC rul- h , ing and the National Association of Broadcasters code, according to Dr. Paul Kurtz, editor of The Humanist magazine, in a letter to the commission. The ruling says that religious programs 1 do not trigger a fairness -doctrine obligation; the section of the NAB code he cites directs broadcasters to avoid attacks on religion and asserts that re- SMILE YOU'RE ON ligious programs should exclude con- O troversial views "not directly or neces- EFC'SS _ C YEAR sarily related to religion or morality." He said neither provides for presentation of humanism, which he said is -9 MONEY PIAN regarded not as a religion but as "a moral and philosophical point of view" The NEW financing plan from Economy will and which attracts many who are "dis- make you all smiles, because new 10 year senters and nonconforming skeptics." money is available with NO EQUITY kicker. And both the FCC ruling and the NAB code provision, he contended, violate If you need $100,000 or more, EFC's money and the First -Amendment provisions con- knowledge will put you where you want to be. cerning separation of church and state making money with CATV. and freedom of speech. 1 Is a feasible long -range money plan important $2 million in 'Action' to your CATV future? Then phone collect to- The largest advertising budget ($2 mil- X01 day: Ask for Ed Zukerman, C. T. Hux or Harold lion) ever set for one line of toys is Ewen. They'll make you smile. planned by Mego Corp., New York, for network - and spot -TV (123 markets) campaign for "Action Jackson" toy line ECONOMY COMMUNICATIONS FINANCE DIVISION that began last week. Twelve 30- and 108 East Washington St., Indianapolis, Ind. 46204 60- second spots will run on a rotating FINANCE Area Code 317 638 -1331 basis, 15 commercials daily in major markets, through Christmas. Helitzer Advertising, New York, is the agency.

76 BROADCAST ADVERTISING BROADCASTING, April 10, 1972 PARAMOUNT TELEVISION SALES, INC. // \

WziA6,a0ínee- ,.a2ur.6 am,ee vzce VO4.qi at tite,N45,.,34e4sztikril

WONDERFUL WORLD OF WHEELS They requested that NBC and wRc- Wally Schirra ad TV make known ways they intend to ARB threatened fulfill their fairness obligation to present draws rebuke balanced programing on legislation. The with FTC complaint concerned groups cannot afford to buy Propagandistic' messages time, they said, but the groups would Sonderling's Henry wants help in the production of commercials on WRC -TV and NBC said presenting the opposing viewpoint. If a ethnic market ratings to violate fairness satisfactory answer is not received by to shape up, or else today (April 10), a formal complaint will be filed with the FCC, it said. NBC and its owned WRC -TV Wash- A Sonderling Broadcasting Corp. official violating Copies of the letters, signed by Stern ington have been accused of the has threatened to file a complaint with in carrying com- lawyers Geoffrey Cowan of Center the fairness doctrine and Tracy Westen of Stern, went to the Federal Trade Commission which, mercials urging viewers to support the he said, would expose the "style" in Act. President Nixon, Secretary of Transpor- Surface Transportation tation John Volpe, Senate Commerce which the American Research Bureau complaint came in letters from The Committee Chairman Warren Magnu- received its initial accreditation from the Stern Community Law Firm to NBC the Broadcast Rating Council. President Julian Goodman and Noyes son (D- Wash.), consumer advocate Ralph Nader and the FCC's Broadcast In a letter made public last week, Scott, wRC -Tv station manager. Stern Fred Bureau. NBC said last week it is study- Sonderling Executive Vice President said it was representing Senator Alan Henry told Ted Shaker, president Harris (D- Okla.) and a number of farm ing the equal -time request. of ARB, is groups who are opposed to the bill. that since Mr. Shaker new to ARB, he "might not know the his- WRC -TV After all, what's They contended NBC and tory vastly over- presented" the case of this occurrence, but this in- "have stance alone casts a pall for the act by carrying "two highly a commercial for? over the integ- propagandistic advertisements, featur- rity and methods of ARB to achieve Clutter on television doesn't come only accreditation and agency recognition." ing [former astronaut] Wally Schirra, from excessive ads; some of it is due to for the Association of American Rail- commercials that don't talk specifically Mr. Henry declined to reveal to roads," more than 100 times in the past enough about the product. Such "mental BROADCASTING what he meant by the three months. garbage" was the object of criticism by "style" in which ARB received its ac- The firms said the legislation is "ex- Bob Levenson, senior vice president and creditation from the BRC or provide tremely controversial." Though backed creative director of Doyle Dane Bern - any additional information. by industry and the Interstate Com- bach, New York. speaking at a luncheon Mr. Henry's letter and threatened merce Commission, it is opposed by meeting of the Advertising Club of Los course of action were prompted by the Department of Transportation, Angeles. what he considers to be ARB's "ina- farmers organizations and many mem- Let the product be the star of the bility" and "unwillingness" to consider bers of Congress, they pointed out. commercial, Mr. Levenson suggested, changing its methods of measuring The spots contend that the bill would and make the message clear. The disci- ethnic audiences. Sonderling owns and provide loans and guarantees needed by plines of clarity and focusing on the operates black -oriented radio stations the railroads, allow rate adjustments product come first, he said. in New York, Washington, Memphis and provide freedom to abandon un- According to Mr. Levenson, the key and San Francisco. profitable services. "Who needs the Sur- to good commercial- making is: "Say Mr. Henry claimed that for the past face Transportation Act ?" the com- something important to inform the five years, Sonderling has been corn - mercials say. "We all do." consumer and say it like it never has plaining to ARB about the "fantastic But the firms said farmers are op- been said before." And what's the acid gyrations" in the audience levels of its posed to the legislation because it test for knowing whether a commercial stations as measured by the research would subsidize inefficiency, drive up is good or not? Said Mr. Levenson: firm. One example he called "graphic" prices, and allow the railroads to aban- "Look at the story board of a commer- was last year's series of ARB ratings don routes which are important to farm- cial. Try taking the product out of it. for Washington, where "our stations ers in remote areas." If you still like it, it's no good." went from second ranked to almost last, to second and so on. "Today," he added, "we are still faced with the same fluctuations with (seem- BAR reports: television- network sales as of March 26 ingly) no justification. While Pulse will CBS $155,686,500 (36.4 %); NBC $142,177,100 (33.3%); ABC $129,328,000 (30.3 %)' show us to have the highest ratings Total Total ever in New York, ARB will show us minutes dollars to have the lowest. While Pulse will week week ended ended 1972 total 1972 total 1971 total show our ratings in Washington to be Day parts March 26 March 26 minutes dollars dollars climbing, you will take us from second and third rank, dropping us substanti- Monday -Friday ally in rank and actual penetration. In Sign -on -10 a.m. 73 $ 447,200 794 $ 5,069,400 $ 5,082,900 Memphis, the story is the same; in San Monday -Friday Francisco the same." 10 a.m. -6 p.m. 958 7,049,100 10,973 81,814,500 78,044,300 Mr. Henry noted that Sonderling Saturday- Sunday officials have discussed the situation Sign -on -6 p.m. 321 3,840,900 3,703 55,591,900 43,163,000 often with ARB personnel and said ARB executives "have admitted they Monday- Saturday to the meas- 6 p.m. -7:30 p.m. 96 2,047,500 1,076 22,524,400 19,286,700 have yet solve problem of uring the black audience." He added Sunday that Sonderling officials have offered 6 p.m. -7:30 p.m. 16 319,600 171 4,573,300 7,368,200 many suggestions but "unhappily, we Monday- Sunday see that to date, you have done little, 7:30 p.m. -11 p.m. 391 19,687,000 4,750 238,114,200 235,495,500 if anything." Monday-Sunday Mr. Henry warned that unless Son - 11 p.m.- Sign -off 148 1,374,900 1,560 19,503,900 13,039,100 derling can be assured of specific im- Total 2,003 $34,766,200 23,027 $427,191,600 $401,479,700 minent steps to modify the present ARE the Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. service, broadcasting company would have to proceed with some form

78 BROADCAST ADVERTISING BROADCASTING, April 10, 1972 You have to be tops to go to the Olympics*

Vidifont is the electronic character generator part in the world -wide telecast of the Olympics. system that's tops in its field. It's the one system With Vidifont on your side, your station could than can do all your titling instantaneously with break a few records in the race for viewer rat- the help of only one operator. The graphic ings. To discuss your station's requirements, qualities of news flashes and all messages are call (203). 327-2000 or write: superior. Because Vidifont features proportional letter spacing, .a choice of type fonts and sizes, upper and lower case characters, word -by -word CBS LABORATORIES A Division Broadcasting color, push button centering, three -speed flash- of Columbia System, Inc. Connecticut 06905 ing, built -in edging, and roll and crawl. Little 227 High Ridge Road, Stamford, wonder that Vidifont was chosen to play a big VIdlfont heed In 1972 Winter Olympics. Sapporo, Japan

See Vidifont and more at NAB Booth 303

&!N0T PRESENTSTS OLYMPIC THE WINZER GAMES BY PRODUCED BY PRODUCED AUERBACH --- DICK AUERBACH DICK GRAPHI CRAPH10SeY VIDIIFONT - - VI IFONT;,-

is t

,,rWIC-0 . . . ,.. Now make every second pay off, back-to -back, at random or in sequence

TV Program Log

LENGTH PROGRSaM LOCATION CASSETTE Q. V\OEOI AV 7:48; 00 :3l) FOUI) C 522 NCR -2Sl 7:48, 330 OMM. 1í1n 12 ACR -25 7: 48:40 : Il) MOVrE PROMO Rt.n 1.3 684 7:49:40 :60 FLOOR CLEANER COMM. Irin 14 1.02 NCH.- 2`: 7:49: : 10 -JUICE COMM Bin 15 723 AC?. -7_' 50 :10 COMM. Z.D. Bin 1 468 ACR -2 7: 50: 00 8: 00 LOCAL MORN INC SHCxJ Stuc' 7:58:00 : 60 AUTO COMM. Bin 16 890 AC8 7: 59: 00 :10 MOVIE PROMO Rin 24 212 AC.1 7:59:10 :20 COFFEE COMM. Bin 17 170 AC 7: 59: 30 : 30 COSMETIC COMM. Bin 18 650 8 :00 :00 28 :45 NETWORK 8:28:45 :15 PUBLIC SERVICE Bin 19 380 p 8:29: 00 :60 CEREAL COMM. Bin 20 140 8: 30: 00 :15 LOCAL NEWS OPEN Bin 22 525 8:30: 15 2 :30 LOCAL LIVE NEWS ':32: 45 :20 MILK COMM. Bin 3 925 33:05 :10 EVENING NEWS PROMO Bin 4 365 13:15 : 30 WEATHER Bin 5 720 3:45 :15 LOCAL NEWS CLOSE Bin 23 3/4

00 : 30 DEODORANT COMM. Bin 6 616 70 :10 I.D. Bin 7 428 9 5; 00 "THE MANAGER SPEAKS" Bin 8 910 : 10 EVENING NEWS PROMO Bin 4 365 :10 MOVIE PROMO Bin 24 2.12. ...with the amazing Ampex ACR-25 Video Cassette Recorder/Reproducer

eliminate dubbing and the resultant degradation of picture quality. Front acces- sible transports for easier, quicker maintenance. And all the automatic error correction capabilities of the AVR -1. Try to imagine doing any of the breaks at the left on any other single machine. Then call your Ampex representative to learn how easy it is with the ACR -25. Or write: National Sales Manager, Audio -Video Systems Division, Ampex Corporation, 401 Broadway, f Redwood City, CA 94063 Commercials. Promos. ID's. Now, free your reel -to -reel News segments. Featurettes. recorders for more profitable L AMPEX Sign -Ons and Sign Offs. enterprises. Avoid make - Ready at finger -tip control in goods caused by cuing errors. either random or sequential Accommodate last minute order on 24 easy -to- handle, changes dictated by market easy -to- select cassettes with conditions. Make your on- up to 6 minute capacity each. the -air continuity as smooth "Impossible" breaks like as your programming. 3rd generation quality those on the accompanying All with the ACR -25. with cassette ease log become commonplace - Created from Ampex third only on the new Ampex generation video technology, ACR -25. the ACR-25 combines automatic features of the AVR -1 and cassette handling capability that makes it the best short segment recorder available. Completely flexible access and a 10 sec. recycle time that allows back -to -back short segment playback. Reloadable cassettes to

NCR-1S I ACR-2S ACR-2S ACR-1.`1 ACR-25 Q,CR-25 ACR-25 1\CR-25 P,CR-25 would have to proceed with some form of action. TV hits trail In reply, Mr. Shaker told BROAD - CASTING that he had not received Mr. for western movie Henry's letter, which was dated March 31. Apprised of its contents, Mr. Shaker Fox in series of regional said that ARB "is not a perfect measure- ment service because there is no such ad campaigns with budget animal, but I feel we do provide a fair, well above average honest service." Mr. Shaker said he had "no idea" of what Mr. Henry had in mind with his Plans for a wave of television advertis- reference to ARB's accreditation by ing to promote and precede the release BRC. He noted that ARB was ac- of 20th Century-Fox's "Culpepper Cat- credited for radio in 1969 after more tle Company" motion picture in several than a year of "rigorous study" by regions of the U.S. were announced last BRC. Mr. Shaker said ARE is prepared week. Total output is expected to reach to defend itself if Sonderling files a the $300,000 mark in all media, but complaint with the FTC. most of this money -some $225,000 Mr. Shaker said that none of Son - -is planned for network and spot - derling's radio stations subscribes to television use (seven to eight times the ARB but the company's TV stations amount normally spent on promotion). (WAST[TV] Albany, N.Y., and WLKG -Tv In a further departure from the norm, Louisville, Ky.) are subscribers. He also the film will be distributed not accord- said that since 1970 ARB has had a ing to newspaper -circulation areas but policy establishing criteria in conduct- according to TV- station reach. ing special interviews of the ethnic Potential movie audiences in 22 population in 60 radio markets. markets in Nebraska, Iowa, Kansas, Willard Schroeder,chairman of the Missouri and Illinois are already being BRC and vice president and general primed -with $75,000 worth of TV manager of WOOD- AM -FM -TV Grand time-for the release of the "sophisti- Rapids, Mich., said ARB and other cated western" starring Gary Grimes, rating services received accreditation Wednesday, April 12. Fox, through its after meeting established citeria and agency, Diener /Hauser/Greenthal, New added he could not recall "anything un- York, began the prime -time television usual or distinctive" about ARB's ac- barrage Thursday, March 30. creditation. Strategy calls for a 10- second teaser campaign -" 'Culpepper Cattle Com- pany' is coming to a theater near you" Ashbrook group wants -from two to two -and -a -half weeks time to answer Nixon preceding the release date in the region, followed by a heavy sell -spots and Command Representative John Ashbrook's (R- radio and print announcements-several Ohio) presidential campaign committee days before the picture opens. last week promised the three networks Opening of the picture in one region Performance? that it will seek relief at the FCC if he will coincide with the launching of the is not given equal time to respond to advertising campaign in the next sec- President Nixon's nationally televised tion of the country. The campaign's RCA SERVICE DELIVERS address last month on school busing. strategy, a Fox spokesman said, was to The Ashbrook for President Commit- create an "umbrella effect" across the Expert Repair tee told ABC, CBS and NBC last month entire country. that the President's March 16 address From the prairie states the campaign "was blatantly political in all respects" will expand into 32 markets in Texas, and Overhaul Service and that the President used the appear- New Mexico, Oklahoma, Louisiana, ance (at which he announced he would Arkansas, Mississippi and western Ten- FOR: back legislative moves to end forced nessee beginning April 12. Television Video tape recorders busing) as a presidential candidate allocation is expected to reach $100.000 TV Cameras Antennas rather than as the President. It asked for through opening of "Culpepper," Wed- Microphones equal time for Mr. Ashbrook to present nesday, April 26. Transmitters his case "in favor of the alternative If all goes well, the campaign will Installation which Mr. Nixon so lightly dismissed, a shoot eastward into 23 markets in the Console Carolinas and Florida (Wednesday, TV Projectors constitutional amendment." Microwave NBC contended that the address "was April 26) and eventually into Illinois, on- the -spot news coverage of a bona fide Indiana, Ohio and westward in June. Dial either of these offices for full information about fast. dependable news event" and hence did not come broadcast equipment maintenance under the equal -time provision of the service from RCA: Communications Act. The committee ARB's innovators Chicago (312) 965 -6356 did not receive replies from ABC and in advertising, 1972 Philadelphia (215) HO 7 -3300 CBS, and last week wrote them it would Or contact: take its case to the FCC if it did not A spot -radio evaluation system, a de- RCA Service Company receive responses "in the near future." scription of television research in the A Division of RCA In a letter last week answering NBC's nation's largest market, and a demo- Technical Products Service denial of its equal -time request, the graphic survey of audience purchasing Bldg. 204 -2, Camden, N.J. 08101 Phone (609) 963 -8000 committee contended that the Presi- patterns were named last week as the Ext. PY -4129 dent's "statement was not in behalf of winning entries in the 1972 Innovator the nation as a whole . but rather Awards Program conducted by the merely a statement of his own personal American Research Bureau. opinion as to how Congress should Recipients of the awards, honoring RC/1 properly act under the circumstances." extraordinary efforts in creative audi- 82 BROADCAST ADVERTISING BROADCASTING, April 10, 1972 MOR ...wherelVlcCartney meets Mantovani. answer that question June 12, in the first of a series of special reports designed to dissect malar sections of today's radio -music universe. It will talk about the stations who've mastered the middle. It will talk about the program sources MOR is the mixed bag of the that contribute importantly to the music world; the meeting place of mix. It will talk about the music father and son, rock and classical, that makes MO R and that MO R the thirties and the seventies. has made. Its roots are diverse and its sound This will be the story of that part is consistent. It is a blend of styles of radio that is at once the largest and tastes, ages and attitudes. It's and the least known. If the middle is really everybody's radio. your market, you'll want to tell How wide is the middle of the your story too. radio road? Broadcasting will In Broadcasting, June 12. Broadcasting ence research, were announced by Rob- Navy to buy ads had been expected to kick up a fuss ert L. Owens, ARB vice president of over a period of time, it was effected sales and marketing. but no radio -TV with relative ease. First -place gold plaques went to Rob- The system, designed to simplify book- ert T. Hall, KABC(AM) Los Angeles: The Navy has failed for the past six keeping and expedite payment of bills, Ruth Ross, woR -Tv New York, and months to meet its recruitment quotas, was devised and approved by the Amer- Marvin Roslin, RKO Radio Represent- and so it -like the Army and Air Force ican Association of Advertising Agen- atives. have already done-is going to buy ad- cies, the Radio Advertising Bureau, the Mr. Hall's entry consisted of an eval- vertising. Station Representatives Association and uation system which analyzes spot -radio But the Navy has no immediate plans the Television Bureau of Advertising. advertising schedules on the basis of to purchase radio and TV time; the All four were asked last week to assess audience sales potential rather than by Department of Defense is still evaluat- results. George Arnold, assistant treas- age and sex classification. Miss Ross ing last year's $10- million campaign on urer, Ogilvy & Mather-who served as won top honors for her manual, "The television by the Army, and until that chairman of a joint industry committee Basics of New York Television Re- study is completed, DOD has banned on standardization of broadcasting bill- search," designed as a training vehicle any expenditures made in the broadcast ing -said, on behalf of AAAA: "The for new station sales personnel and media. standard billing month is used by 95% agencies and advertisers. Mr. Roslin was Navy ad buys will be only in maga- of the television business. There are a singled out for his study on brand pur- zines initially, and later perhaps in few stations that still calculate on a cal- chasing patterns and the life -styles of newspapers, according to Vice Admiral endar month, some because of local various sex-age groups and their relation David H. Bagley, chief of naval per- conditions. All of the 'big and impor- to standard methods of classifying and sonnel. The Navy's advertising budget tant' advertising agencies have accepted reporting radio audience characteristics. for this paid space program is roughly it. It has been a tremendous aid in proc- Second -place awards went to Jeff $600,000. essing billing from both the station level Woodruff, wts(AM) Chicago; Helen E. and the agency level. Media supervisors wKYC -TV Cleveland, and Kath- at the agencies are highly in favor of it. Simpson, on a year ryn Lenard, Metro Radio Sales. Third - Looking back A survey of invoices at Ogilvy & Mather, place honors were presented to Fred of standard billing months incidentally, shows only one or two Kaufman and Jeff Jackson, KoMO(AM) small- market stations not following the Seattle; Harold E. Protter, WXIx -Tv Cin- The standard billing month for spot tele- standard month." cinnati, and Jerry Policoff, Metro TV vision and radio, which calls for the last M. S. Kellner, SRA's managing di- Sales. In addition, certificates of merit Sunday of each month to be treated as rector: "The system is used well over will be awarded to Tom Judge, RKO the end of the month for billing pur- 90% in TV, close to that in radio. The TV Reps; Martin Mills, Metro TV Sales; poses, has passed its first year of in- traumas expected in getting wide indus- Mike Silverstein, KABC -TV Los Angeles, dustry use. try acceptance proved no great shakes. and Philip F. von Ladau, KTTV(TV) Los Though the switchover from calendar It represents the most successful cooper- Angeles. month to the new system in spot billing ative effort on the part of stations, reps

PILL 0101Thl. EI11DTE EXIF1TFDL ,iaor fi PEW Ef10EPS c 111 SU- Fill-fifll FiEF11OjE OPEFiASIOVI

DDFITRO C_-C_0 00 ii10-STfiTIJ S

We proudly introduce the 'D" series Remote Control System. This all digital system provides remote control and metering, automatic transmitter logging, status indications. and morel Visit us during the NAB Convention. Booth 224, West Hall. Also on display: Aural STL, conventional remote control, all solid -state remote pickup and related items.

INC. 111 CASTILIAN DRIVE MOSELEY ASSOCIATES, GOLETA. CALIFORNIA 93017 SANTA BARBARA RESEARCH PARK (805) 968 -9621

84 BROADCAST ADVERTISING BROADCASTING, April 10, 1972 I WTMJ -TV WTMJ -TV MILWAUKEE

We're celebrating our 25th birthday this year, but we're really 1,747 years old.

That may sound like Jack Benny telling you that of experience that has whetted our appetites for he's 39, but it's the truth. As we enter our 25th the potentials of broadcasting in the future. year in broadcasting, our staff of 178 people have So, when one of our staff tells you that we're accumulated 1,747 years of experience. celebrating our 25th anniversary this year, don't This experience and knowledge has made us the believe him. We've really been in the business for leaders in Wisconsin television. And, it is this kind 1.747 years.

Dave Adams Joe Lan ,uo Johnie Harris Otho Kent John McKean Cliff Rasmussen Ed Stenzel Tony Adamus Bill Carlsen Terry Heaton Eugene Klaviter Mike McLaughlin Sue Rau Hank Stoddard Chester Albritton Hugh Carlson Mike Hegan Peter Klode Irene McNamara Pal Regan Rod Synnes Lionel Aldridge Victor Chojnacki Dick Heiden Wilfred Koeller Brenda Melk Bud Reth Martin Tabbert Palsy Anheuser Lynne Clark Rick Henderson Janie Kohl Don Meredith Rees Roberts Norb Tatro Sam Armato George Comte Rey Hernandez Ben Kordus Dennis Mamenleller Barbara Rottman Jim Templeton Bob Aungsl Gordon Davidson Ray Hernday lack Krueger Willie Morris Wanda Rusiewski Jerry Thompson Chris Austin Mildreyyd Davis Mel Hilger Alice Krumm Fred Muench Horb Ryan Bob Tipper James Baker Catherine Hilmer Jim Kulnick Shawn Mulhern Phil Samuels Paul Toth Steve Barry Mary El Salvloo Ed Hinshaw Olwen Kulnick Adel Munger Dave Sass Tom Ulnowski John Bartel Hal Douglas Ray Hintz Phil Laeser John Nelson Marshall Savick Sprague Vonier Ed Barthel Claude Edwards Cal Holm Dan Lagerman Sean O'Flaherty Barbara Schick Ellen Voss Ella Mary Ingerson Ray Lapine Debra Olson Dick Baumann Adam Jim Schlosser Lewis Wasserman Orris Beal Peter Elliott Frank Ingles Dale Lardie Art Olszyk Joe Schneider Ed Wells John Becken Rudolph Fagerslrom Jim Irwin Helene Leach Steve Olszyk Gertrude Belknapp Jim Fitzgerald George James Clill Lemke Ken Otters John Schweitzer Dotti Westphal Clay Benson Clarence Frost Ed Janowski Rick Lemke Don Percher Lee Schweitzer Frank Wicker Sue Bente Bob Galvin Arlene Jarzombek Dale Lemonds Don Parsons Jacob Segraves Wayne Will Abraham Bernhardt Patrice Garity Gil Laskowski Don Loose Dick Paulini Bob Sherwood Joanne Williams Todd Boettcher Geri Giannotla Karen Mawhinney Jim Peck Agnes Jenich John Sinn Peler Wilson Clyde Brand Jane Gibbons Smith McClure Bob Petrie Bob Johnston Bob Worden Nick Brauer Henry Goeden Paul Joseph Bill McCormack John Pettigrew Gerry Showronski Kathy Brier Dick Gould Don Kaczmarshi Mike McCormick Ruth Pfeiffer Pat Slattery Jim Williman Ross Browender Dino Guidotli Tom Kammer John McCullough Janice Plalzek Diane Smith Eric Zaun Fred Buchanan Wally Haarmann George Kasdorl Phillip McCutcheon Celso Dulles Ron Spitz Earl Zielz Hansen McGrath Art Radtee Carl Burgess Larry Russ Kemmeter Gerry John Stempski Leland Zwickey

represented by: Harrington, Righter & Parsons NBC Network and advertising agencies that I have personally participated in." Albin Nelson, director of special projects, spot TV, TVB: "Both agencies and stations say the billing system is working just great. There are minor problems but we are getting around those all right. Well over 600 [TV] stations are now on it. It has helped speed up payments, though that general subject has a long way to go." Molli-Cartridue Decks John Flynn, director of sales services, RAB: "It has generally been accepted by stations. We are now concentrating efforts on standardizing affidavits." Mr. Arnold also stressed the impor- Grow wìtk Your Neis! tance of the "standard invoice format," which he said was slowly catching on at stations. Well over 200 TV stations re- =1:1® portedly have stated plans to use standard invoices, which in the opinion of Eam° os AIM Mr. Arnold and others are a logical par- allel use with the standard billing month EE131 procedure. 1 X 303C = 3 decks 2 X 303C = -6 decks 3 X 303C = 9 decks BusinessBrielly

T.A.P., the intercontinental airline of Portugal, through H.A.M. Advertising of New York, began eight -week spot- radio campaign last Monday (April 3). WOR(AM) New York personality Jean Shepard announces one-minute spots, 1 X 305C = 5 decks 2 X 305C = 10 decks 3 X 305C = 15 decks scheduled to run in New York and Boston, emphasizing airline's golfing Mix and match these new SPOTMASTER multi -cart decks. They're de- tours. signed to meet your needs today, and grow with them tomorrow. Lennox Industries Inc., heating and Look at our 303C and 305C Mini- Decks. Space -saving.combinations air -conditioning systems manufacturer, of 3, 5, 6, 9, 10 and 15 decks accept type A carts. Slightly wider is our Marshalltown, Iowa, through Post - Mini -603C (not shown), accepting both type A and B carts, three decks Keyes, Gardner, Chicago, launches its to a unit, six decks to a compact rack. first network -TV campaign on NBC - All these mini -giants feature plug -in, modular, solid state construc- TV's NBC Nightly News, today (April tion with separate audio amplifiers, selectable output level ( -10, 0, 10), as well as other dates to be an- +8), logic switching, and many more features. They're ideal for manual nounced, and on Friday, April 28, edi- operation or programmed automation systems. tion of Chronolog. Save still more money with our time- tested FiveSpot and TenSpot multi -cart players. You can even get plug -in record modules. Write or S. C. Johnson & Son, Racine, Wis., call for complete information: through Low Runkle Co., Oklahoma City, will launch its first advertising campaign for Raid insecticide and Sun BROADCAST ELECTRONICS, INC. Country air freshener on CBC Radio in April. Spots will run through August A Filmways Company (on information network), from July 8810 Brookville Road, Silver Spring, Maryland 20910 (301) 588 -4983 through September (on entertainment network) and from April through May (on contemporary network).

Please send SUBSCRIBER SERVICE BepAppuiutmerAs 1 year $14 2 years $27 WRIP -TV Chattanooga and KCBJ -TV 3 years $35 Columbia- Jefferson City, Mo.: The Töäxdcrästint Canada Add $4 Per Year Foreign Add $6 Per Year Devney Organization Inc., New York. 1972 -1973 CATV Name Position WMaR(Am) Jacksonville, Fla.: Avco Sourcebook $8.50 Radio Television Sales, New York. Of payment with Company order: $7.50) WKNE -AM -FM Keene, N.H.: Eckels & Queen Inc., Boston. Business Address 1972 Yearbook $14.50 E Home Address (If payment with WKxt(FM) Jackson, Miss.: Pro Time order: $13.) Sales Inc., New York. city State zip Payment enclosed Bill me WPLR(FM) New Haven and WTYD- (FM) New London, both Connecticut: BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Harold Segal & Co., Boston. WKLS -FM Atlanta: Katz Radio, ADDRESS CHANGE: Print new address above and attach address label tram a recent issue, or print old address New including zip code. Please allow two weeks for processing: mailing labels are addressed one or two issues in advance. York.

86 BROADCAST ADVERTISING BROADCASTING, April 10, 1972 A1)946 }Aid

,tAfrtf,t ieja4t/4l7 604,d) elr6 6Vaetil) -,14,,CLeZ) kath BmalÍ ca s liD i Urlla li s lll

complete" coverage, but 60% named Public endorses TV TV as their primary news source. The TV Guide article observed that for political news an analysis of its findings indicated college-trained, professional people, big - A 'TV Guide' poll city dwellers, Easterners and higher - wage earners "are far less convinced affirms earlier TIO findings of TV's pre- eminent right to be called about medium's primacy 'the fairest and most objective' news medium." The poll also revealed that 52% of Vice President Spiro Agnew and Edith the Democratic respondents and 48% Efron notwithstanding, a scientifically of the Republicans felt that TV political selected sample of 2,056 Americans re- coverage is "the fairest and most objec- gard television as the news medium that tive." By sex, 49% of the women and Delta is an air line provides the most objective and the 44% of the men voted for TV as the most complete reporting and coverage preferred medium in terms of objec- run by professionals. of political events and developments. tivity and fairness. Dana These conclusions emerged in the first Respondents were given phrases to Like Jones, 747 of a series of three polls undertaken by describe their opinions of TV's over -all captain. the Opinion Research Corp., Princeton, political reporting and coverage, and N.J., on commission from TV Guide, 47% replied that either "very little, if Captain Jones flew which published the initial results in its any, is biased" or "more is objective current (April 8 -14) issue. than is biased." A total of 34% felt B24s in the Air Force. The results strongly support those that either "more is biased than objec- found in independent studies conducted tive" or "almost all is biased." (19% His first airline for the Television Information Office had no opinion). a DC.3. since 1959. The 34% who thought TV was Captaincy was The first TV Guide study, designed biased much of the time, TV Guide He has been in com- to ascertain viewers' broad attitudes reported, were divided "almost pre- about TV political coverage, was corn - cisely" 50 -50 between those who saw mand of every aircraft pleted during the Jan. 19 -Feb. 4, 1972, bias toward the right and those who period. A second will be taken after the thought the bias was toward the left. in the Delta fleet. national conventions to elicit viewers' The sample was directed to give its thoughts on TV news up to that point opinion on TV bias as it favored vari- When Delta put the in an election year. The final study will ous political segments. The study first DC8s in service be taken after Election Day to deter- showed that 25% of the sample see mine if public opinion of TV's political bias in favor of the administration and he was at the controls. coverage has changed during the year, another 25% detect bias against it; and, if so, how. 12% thinks the Republicans are treated Now, after 26 years In the first poll, respondents were more kindly and 13% believe the asked which of the four major news Democrats are handled more favorably; and 23,000 hours in the media provided the most complete po- 16% think liberal views are favored, litical reporting and coverage. Tele- while 14% maintain that conservative air, he's piloting vision was voted by a solid 55% of the leanings are preferred. sample, easily outdistancing newspa- Some 32.9% of the sample said it the world's biggest pers, 28 %; magazines, 8% and radio, could not recall if there was bias in the 6% (3% had no opinion). TV coverage of the 1968 presidential passenger jet. When Breaking down this balloting demo- conventions and campaigns. Of the you're flying, it's nice graphically, 63% of people with less remainder, 61% felt there was some than a high -school education chose TV kind of bias (28 %, occasionally; 22 %, to know there's a as the "most complete" news source, usually, and 11 %, only seldom). compared with 38% of the college - Respondents were asked if, as a re- Dana Jones up front! trained. sult of TV's coverage of the 1968 presi- The sample was asked to give an dential and political campaigns, they Delta is ready opinion as to which news medium was have more or less confidence in TV po- the fairest and most objective in its litical reporting, or has there been no when you are. political reporting and coverage. Tele- change. More than half (54 %) said vision again won by a resounding mar- they have undergone no change and a gin, rolling up 47% of the vote, against pair of equally matched segments of 18% for newspapers, 11% for maga- roughly 13% indicated "more" and zines and 8% for radio (16% had no "less" confidence now than before (the opinion). remainder did not know). These figures coincide closely with the most recent TIO study, conducted by the Roper Organization in January Nixon blackout threatened 1971, in which 49% of the respondents Members of the National Association rated TV the "most believable" me- of Broadcast Engineers and Techni- dium, as against 20% for newspapers, cians, still holding intermittent walkouts 10% for radio and 9% for magazines against the Canadian Broadcasting (BROADCASTING, April 5, 1971). There Corp., have indicated they will attempt was no TIO -Roper question on "most to block television coverage of Presi-

88 BROADCASTING, April 10, 1972 ---_--- ,ftzti, -

THE GOLDDIGGERS STAND UP & CHEER - (JOHNNY MANN) j GENE BARRY as "THE ADVENTURER" JONATHAN WINTERS HENRY MANCINI

.fit\AWN _ Meet Les Wallwork and' the Western International Syndication Executive team in Chicago during the NAB Convention! House

Western International Syndication 5732 Sunset Blvd., Suite 500, Los Angeles, CA 90069 Phone: (213) 659 -5711 dent Nixon's visit to Canada this week. Beard defies doctors The association, which has 2,100 members within the CBC, has advised the to keep Wallace date White House that picket lines will be placed around Ottawa's Parliament Dita D. Beard, the lobbyist for Inter- building when Mr. Nixon arrives for national Telephone & Telegraph Corp., talks with Prime Minister Pierre Tru- whose collapse had terminated question- deau April 13 -15. American NABET ing by a Senate subcommittee in her and International Brotherhood of Elec- Denver hospital room one week earlier, trical Workers (IBEW) technicians in- was answering questions again last dicate they would refuse to cross such week -on CBS -TV's 60 Minutes (April picket lines. 2). Defying doctors' orders, she slipped The the out of the hospital on Saturday (April song's thing 4) for a half -hour taping session with in WAVE newscasts Mike Wallace, CBS newsman, then returned to the hospital. In the interview Beginning April 17 listeners of WAYE- Mrs. Beard again denied she wrote sec- (AM), a progressive rock station in Bal- tions of a memo, whose publication by timore, will be informed -and likely columnist Jack Anderson led to the entertained -by a different type of Senate subcommittee hearing at her hos- newscast. The opening item will be pital bedside, that linked ITT financial sung. commitments for the forthcoming Re- The stories, set to music, are pro- publican national convention with set- duced by Renaissance News, Cleveland. tlement of three antitrust cases involv- They cover hard news as well as human- ing ITT. interest items and provide social com- Mr. Wallace explained after the in- mentary. The style varies from rock and terview that Mrs. Beard, whom he had folk to rhumbas or waltzes. Some of the known from covering Republican gov- items are acted out rather than set to ernors conferences, had agreed before music. the hospital hearing to give him an Harvey J. Tate, general manager of interview afterward and, when he WAVE, stressed that "this is not a gim- checked later, reaffirmed her intention. more and more mick approach to news but an attempt They left the hospital through an emer- That's what to more fully communicate it." He said Broadcasters are exclaiming ev- gency entrance to avoid rival newsmen tests have shown that listeners retain and taped the interview in an apart- eryday about the Fidelipac 300 news items that are sung better than ment reserved for Mrs. Beard's use Tape Cartridge. Because it lives. those that are recited. during recuperation. Year after year with the same op- Mr. Tate gave the following sample true of the new approach: erating superiority, the same "Fisherman fishing on the island of Radio -TV news network sound fidelity and the same excel- Guam /Found a man who had lived lent quality it had at the start. there all alone. /28 years he had made set up for Illinois home the jungle all alone. But why shouldn't it? Fidelipac his /In /A full news sergeant in the army, Japanese to be A -time broadcast network is the original tape cartridge. Illinois will exact /He had fled into the jungle /When serving begin operation on Compatible with all standard Americans attacked. /Think it's strange? May ]. broadcast cartridge machines, it's It's really true. /It happened during The Illinois News Network will pro- available in all standard lengths. World War II. /The man's been hiding vide news coverage to stations throughout since then. /And now he's finally out the state and in bordering states And with over 25 million sold, such as Missouri, Indiana and Iowa. it stands as the standard going home again. . . (Conventional for the news delivery follows.) INN, with studios in Springfield and Broadcast Industry. The singing news items are also being secondary offices and studios in Chi- used by WNCR(FM) Cleveland; but they cago, will operate seven days a week, For additional information on appear in regular programing rather 24 hours a day. the Fidelipac 300 as well as the than newscasts. Raymond W. Phipps, a former journalist and TV -radio executive, is presi- Broadcaster Comprehensive Fi- dent of INN. Managing editor is Rich- delipac Cartridge Line, call your SDX laurels ard Bradley, former news director of local Fidelipac distributor or for newsmen wcvs(AM) Springfield. Also associated write to with the network is Gary Wilson, for- Winners of the 40th annual Sigma mer program director of WMAY(AM) Delta Chi Awards for Distinguished Springfield. Service in Journalism were announced by the professional journalism society yesterday (April 9). NBC News meets the locals The awards, for outstanding perform- More than 30 news managers of NBC - ance in 1971, covered 16 categories of affiliated TV and radio stations in 11 print and broadcast journalism. In Western states were scheduled to meet broadcasting the winners are: John Rich, in San Francisco over the weekend NBC Radio, for radio reporting; wez- (April 7 -9) for the first in a series of (AM) Boston for public service in radio regional conferences with NBC News FIDELIPAC journalism; wsoc(AM) Charlotte, N.C., management. The sessions were to be a division of TelePro Industries, Inc. for editorializing on radio; Robert held at [IRON -TV San Francisco, an NBC 3 Olney Avenue Schakne, CBS News, for television re- affiliate. Subjects on the agenda were Cherry Hill, N.J. porting; CBS for public service in tele- program formats and techniques, audi- 08034 vision journalism, and Robert (609) 424 -1234 Schulman, ence attitudes, technical advancements WHAS -TV Louisville, Ky., for editorial- and See Us At NAB, professional standards in jour- Booth No. 409. izing on television. nalism. 90 BROADCAST JOURNALISM BROADCASTING, April 10, 1972 loomis To Success DealYsursell II New Winner! 0

t)%%Utt- l kk /Ì p REMEMBER R S' u1ii/ byb Hearn with 4 Chuck , a seat uck Conners,, Chick t.4 tar with sports cham17:15 femal established their brings . recreating I you this spectacular capture the top -actin of The n series. t greatness. exploits Real-life demographics ¡e shares of adventure_ d audience ound of ; men and exciting women Fugitive L. those wit seek men as theythe audience moments along danger, excite of and thrills meat it tacher a . emotional in sensational ir the led of MoSought the of events. bee bourn lilby , involvement [ r1 the po them. super- stars. a dog, these to hérs1a tempt Hepursues r down hunt ... and Four Star deals you even more. Like an outstanding first -run public affairs series "Toward the 1Egt year 2000 ". Fp M pN C itY ON 1

Star CirMajor personalities in anew .gpE C Pa ps appearing Ar and hilarioussetting Ibts a y he portrays successestctgIt performing as hcca o°noi brings the e greatestthat show together in family break reetaterecords. the entire set tots are e speed of their cotton front the circus. laughs, of the candy

400 S Be er/y p Hill `tyCal D. (2134gn18 re 29 02r2 Screen these New and first run winners at the NAB -7 New Su,te is Street - Conrad Hilton / Suite 506 (21,7k, ):7 10022 At the MIP -TV in Cannes visit Booth A -445. ) Four Star's Madeleine De Ryke will be on hand to greet you. j:...... 'a'... Programing

Movie -house owners buck and I fumbled all through breakfast." FCC wants more comment Another caller blamed his tardiness on curbs on cable pickups his dog. "I taught my dog to attack on exclusivity issue weird -looking people, and I've been bit- The National Association of Theatre ten four times already today." The win- In an attempt to determine the effects Owners is backing the petition of the ner, yet to be named, will receive a trip of nonnetwork -TV program exclusivity Motion Picture Association of America to Nassau for two and 20 runners -up on the future development of UHF and that seeks to eliminate restrictions were awarded Ampex cassette recorders. cable television, the FCC last week in- against CATV siphoning of programs Stag Brewing Co. spent more than vited further comments from the public from regular TV (BROADCASTING, $10,000 with the station for the contest. on the exclusivity question. March 20). NATO established its posi- Its agency is Winius -Brandon there. The comments solicited last week tion in a brief filed at the FCC two would augment a commission rulemak- weeks ago. ing proceeding in which the agency has Earlier, ABC and Association of FCC clarifies proposed to ban agreements between Maximum Service Telecasters had prime -time rule television stations and program sup- asked the commission to institute a rule - pliers that would prevent the programs making proceeding aimed at "tightening The FCC last week offered clarification offered from being shown on stations up" antisiphoning regulations to protect of several issues stemming from new re- in neighboring cities. The rule would broadcasters from the re -use of their strictions of the prime -time access rule apply to syndicated material and feature -cable entertainment material by pay which goes into effect on Oct. 1. films. In the same inquiry, the commis- operations (BROADCASTING, April 3). The restrictions in question will pro- sion is seeking to determine the amount in its there NATO said pleading that hibit the showing on network affiliates of time a single station should be afford- is no basis for FCC regulation of pay in the top-50 markets of off -network ed exclusivity on a particular program. cable in the same manner as over -the- material ( "stripped" programs), or of air pay TV; that the commission should The commission asked that com- feature films shown in the market up to ments be addressed to two issues: not limit CATV program origination, two years prior to the planned date of to "whether the outer limits of 'time' ex- but that if the commission chooses broadcast, in cleared access periods. be clusivity now found in the industry are promote such regulation, it should The clarification came in response to based on the "principle of fair competi- reasonably called for or are unduly ex- media." a number of inquiries. The commission tended," and whether nonnetwork mate- tion among the entertainment ruled that special programs that have It asked the commission to take into rial is being "warehoused" by stations - already run on a network-but not on a or purchased by a station for the express account the "economic distress" of the not be rebroadcast dealing with regular basis -may purpose of preventing a competitor motion picture industry in by affiliates in access periods. Affiliates the origination issue. from obtaining access to it. are also prohibited, the commission The commission's inquiry was initi- said, from running a film they had pre- ated in 1968. In January 1971, the com- To the tune of 'Because' viously shown in any time period with- mission concluded that present methods in the past two years during the cleared of distributing nonnetwork program ma- Everybody has an alibi, or so KSD(AM) time segments. terial work to the benefit of existing St. Louis found out after a month -long New programs that are based on a VHF outlets and against new UHF fa- promotion contest. The station asked network series but which have never cilities. It also asked whether those listeners to phone in their favorite alibis run on a network themselves (such as methods would also hamper the devel- for being late -for work, for school, the currently syndicated Lassie) may opment of CATV program origination. was for be televised in access periods, the wherever. Each alibi recorded the The commission requested last week judging. By the month's end (March) commission said. In addition, the com- and that comments be limited to the time - some 7,800 alibis had been submitted. mission ruled that the off- network and "warehousing" the total, 150 semifinalists were feature -film restrictions do not apply to exclusivity issues. Of It asked that parties filing comments chosen for broadcast. Among the better independent stations in the top-50 mar- late, boss, but last kets. These stations, it noted, are not not discuss issues concerning "alterna- alibis: "Sorry I'm tive" ways night I dreamt I was a football Cardinal subject to the access rule. of promoting CATV's entry into major markets, since the provisions of the CATV rules effected on March 31 represented the commission's resolution of that matter. Comments are due on June 19, replies on July 19.

Botter Switching CBS 0 &0's add 5 shows Our specialization and to local prime time terminal equipment can The five CBS -owned television stations save you money in announced last week the prime -time programs they will present next in is Vital planning or updating fall local periods under the prime -time ac- your tv switching needs cess rule. Five new series will be added to the schedules, supplementing five others that have been renewed from the current VITAL INDUSTRIES, INC. season. The new programs are The Pro- tectors, l've Got a Secret, U.F.O., 3614 S.W. ARCHER ROAD, GAINESVILLE, FLA. 32601 PHONE 904 -378 -1581 Young Dr. Kildare, and a new country-

92 BROADCASTING, April 10, 1972 e . i; 1,.n n, . SMI ~ Tate"... ,N..,

C.änatr>Harteting Nr.Jese 19 Vice Pess, l ^e. 5tainl Pennsylvania dorth Jess p0NEt en JOB WELL the erectior You ppR for Stainless ANK eervlca n Yer: Che New ydence antenna mton, ]s sxce]lenceAoo ur new BinBha hedula Ths lCeeerta]nlyonax ref 7csei multáPlr adh ngthY uxPe Y_p6 5 ha he abiy S ain less icn. The must nz that re Placed thel Criti`tie 'ob waenwelld er the Be ery ÿour TO tdominatesa ánd to aofarbeforer PNeveré ce ]t 61°Yan tennea with the fad° 943 than home se'by N then twice otefi ed in fe of so thanks' Again, Yours. Sincerely

WlCi_T`1

Stai«aless, inc. . North Wales, Pennsylvania 1945.1 Phone area code 215/699.1871 In Canada: Walcan Ltd., Carleton Place, Ontario and -western half -hour, the title of KAUM(FM) Houston for Last Chance since the rule will prohibit the showing which will be announced later. for Lee Otis, a report on the conviction of off -network programs in prime -time Returning programs on one or more of a black militant in that city (com- periods that the rule opens up to non - stations are Johnny Mann's Stand Up & munity service). network programing. Wild Kingdom Cheer, The Golddiggers, Circus, Lassie Top winners among noncommercial had been shown on NBC. Winters/ and What's My Line? stations were wBAI(FM) New York for Rosen, a producer of first -run syndi- The CBS -owned TV stations are Feedback Part II: The Image Empire, cated programing, feels the waiver WCBS -TV New York, KNxT(Tv) Los An- an examination of the television indus- could cause it competitive injury. geles, WBBM -TV Chicago, wCAU -TV Phil- try (news); wouc(FM) Cincinnati for adelphia and KMOX -TV St. Louis. New Uses of Old Scales (education); KANU(FM) Lawrence, Kan., for Aaron PtDg/aIIHYt7teS Copland (music) and wLvR(FM) Beth- Chicago FM station lehem, Pa., for Old Friends, a program to make young people aware of the New for syndication Yongestreet takes two Armstrongs problems of old age (community serv- Program Services Inc., Beverly Hills, WFMT(FM) Chicago was honored last ice). Calif., currently preparing second -year week with two first -place prizes in the Presentation of the awards was sched- production of 26- one -hour Hee Haw Eighth Annual Major Armstrong Awards uled for last Saturday (April 8) at the programs for first -run syndication, also "for excellence and originality in FM convention of the National Association is making available for syndication, 26 broadcasting." of FM Broadcasters at Chicago's Palmer first -run hours of The New Hollywood In all, seven FM stations shared House. The awards are named after the Palace series. Programs are not to be $4,000 in prize money and bronze late Major Edwin H. Armstrong, known repeats of shows that ran on ABC -TV plaques for the best programs broadcast as the inventor of FM broadcasting. The for seven seasons. Instead, shows will in 1971 in news, education, music and awards program was initiated in 1964 be taped in Hollywood with new guest community - services categories. Four by the Armstrong Memorial Research hosts and acts. awards are made to noncommercial FM Foundation and is administered by the Family series Encyclopaedia Britan- stations and four to commercial outlets. Columbia University School of Engi- nica Educational Corp., Chicago, and WFMT was judged the first -place win- neering and Applied Science, where Ma- Alan Landsburg Productions, Holly- ner among commercial stations for A jor Armstrong was a professor and wood, have agreed to jointly develop Gathering of Survivors, one of the pro- researcher. new series of 17 half -hour TV programs grams in the Studs Terkel series (educa- for family audiences. Programs will tion) and for Midnight Special (music). Democrat -thon make use of EBEC's library of 350 to Other first -prize winners in the com- 400 nature and science films. The Democratic National Committee is mercial classification were KSAN(FM) More NTA films National Telefilm As- San Francisco for George Jackson, an sponsoring a 19 -hour fund -raising tele- thon on ABC -TV just prior to the par- sociates Inc., Los Angeles, has acquired investigative report about the death of worldwide TV and theatrical distribu- the black militant prisoner (news), and ty's national convention this summer. A DNC spokesman estimated the pro- tion rights to 65 feature films owned by gram, to originate live from Los An- Commonwealth United Entertainment geles and Miami, will cost between $1 Inc., Los Angeles. NTA previóusly million and $1.2 million. It will begin acquired domestic TV rights to films. Saturday, July 8, at 10 p.m. EST and Package contains movies produced in run until 5 p.m. the following day. The last two years and includes such titles Democratic national convention opens as "Julius Caesar," "Viva Max" and July 10 in Miami Beach. "The Magic Christian." ' LPB' First sales Chuck Barris Productions, Movies hurt Cavett Hollywood, has sold game show, The Parent Game, in 29 U.S. markets. Pro- ABC -TV is taking a hard look at the gram has sold in 23 of top 30 markets, is not Dick Cavett Show in view of the audi- in addition to five ABC -TV -owned sta- ence gains CBS -TV has scored with its tions. Sandy Frank Program Sales Inc., CBS Late Movie, which replaced the New York, is handling distribution for a relative Mery Griffin Show at 11:30 p.m. NYT Barris Productions. on Feb. 14. Worldwide alliance John Pearson In- Since the CBS switch, NBC -TV's To- ternational Inc., Beverly Hills, Calif., of LBJ.. . night Show Starring Johnny Carson has and its associated company, Goodshow kept its audience averages, but Cavett Corp., have agreed to exclusively dis- has dropped appreciably. tribute itnernationally properties of LPB is a manufacturer and dis- In the last five -week period of the tributor of Studio and Broad- Rhodes Productions, Los Angeles. In Griffin show the Carson average rating turn, Rhodes Productions, division of cast equipment at low, low was 7.4, Griffin 4.4, and Cavett 3.7. Taft Broadcasting, will handle U.S. prices. It's worth your time to For a comparable period, Feb. 14- syndication of properties acquired by find out more, so call Dick March 17, the CBS Late Movie aver- JPI or Goodshow. Currently, Rhodes Crompton or Ted Davey or aged 8.0, Carson 7.5, and Caven 2.9. handles domestic syndication of such a with write Mr. Cavett has one -year contract programs as Hollywood Squares, The ABC through next December. Virginia Graham Show and It's Your Bet. JPI distributes internationally W/R feels waiver is unfair Here's Lucy, The Doris Day Show, Animal World, among others. Winters /Rosen Productions, Los An- (LPB, geles, has appealed the FCC action Metromedia producer Metromedia waiving the prime -time access rule to Producers Corp., Hollywood, has signed permit presentation of Mutual Insurance producer Sheldon Leonard to long -term LPB Inc. Co. of Omaha's syndicated program contract. Mr. Leonard, currently ex- 520 Lincoln Highway Wild Kingdom during prime time. The ecutive producer of CBS -TV's Don Frazer, Pa. 19355 waiver, granted on Feb. 2, extends Rickles Show, will develop prime -time (215) 644 -1123 through Oct. 1, 1973 (BROADCASTING, product for Metromedia for 1972 -73 Feb. 7). The waiver was required for season. the program's presentation next season Another audio-biography Diamond P

See us J at NAB, Booth 412 THAN

Gold Key Entertainment for giving us the opportunity to continue to r., syndicate...

N 1%A. l. V ,

At* 4- 4tS'

DU PA IIDUC I A division of Taft Broadcasting Co. 6535 Wilshire Blvd., Los Angeles, California 90048 (213) 655-2900 NAB Convention - Suite 2105 - Conrad Hilton Hotel Enterprises, Hollywood, is developing 12- chapter profile of life and music of Paul Anka. Each chapter in series runs WE COULD 55 minutes and is designed to be broadcast individually or in combination with HAVE SAVED other chapters. Programs, aimed for radio syndication, will be available June 1. Diamond P previously produced and A TERRITORY distributed similar multi -program pro- Lack of communication was the files of Burt Bacharach and Jerry Lee main reason Montana broke away Lewis. from Idaho territory in 1864. To- Foreign expansion National Telefilm day there is instant communica- Associates, Beverly Hills, Calif., which tion on Western Broadcasting has held domestic rights to some 820 produced by Company's affiliated radio and tel- motion pictures originally Republic Studios, now has acquired evision stations. foreign TV and theatrical distribution rights to this film library. Included are KCAP -.-IM Helena. Montana Gene Autry and Roy Rogers westerns. KCVO - :IM Missoula. Montana NTA, hoping to become major inter- KTFI -.lM Twin Falls. Idaho national distributor, has established sales KMVT - TV Twin Falls. Idaho offices in Paris, Tokyo and Melbourne, KCVO - TY Missoula, Montana Australia. KTVM - TY Butte. Montana KCFW TV Kalispell, Montana HSN golf lineup Hughes Sports Net- - work will feed final two rounds of Dinah Shore-Colgate Winners Circle Golf Tournament to approximately 150 r ömmunications stations across country. Live presentation, sponsored by Colgate -Palmolive Can Change through D'Arcy -McManus -Intermarco, History will be aired April 15 -16. Institutional pay TV Optical Systems Corp., Los Angeles, has developed pay - TV system designed for installation in hotels, hospitals and other public in- WESTERN BROADCASTING COMPANY stitutions. System offers turnkey equip- DRAWER M MISSOULA. MONTANA 59801 PHONE: 543 -8313 ment and programing packages. Com- pany says it does not intend to go into actual pay -TV operations, but will sell or lease equipment and act as agent in purchase of programs. Indications are that first hotel systems will be installed directory of public broadcasting is this fall in Los Angeles, Chicago and Ifl Honolulu. Irish on MBS More than 400 radio stations on Mutual Broadcasting System are set to carry full 10 -game schedule of Notre Dame football for fifth con- out secutive year. Van Patrick and Al Wester will handle play -by -play and Order your copy of the National Association of Educational Broadcasters' color beginning Sept. 23. Broadcast will 1972 Telecommunications Directory now for fingertip access to vital statistics include 25- minute pre -game program concerning this country's with Irish Coach Ara Parseghian. more than 200 public television stations and 500 public radio stations: On his own Edward Austin Warren licensees, personnel, programming, facilities, audience, fiscal status, Associates, New York, has been formed sources of income to serve as program consultant to TV national agencies and organizations servicing these stations station and cable -TV systems and to closed circuit and ITFS facilities develop programs for network and state and regional networks and authorities syndication. Mr. Warren previously was instructional, associate, institutional and individual members of the NAEB vice president for communications, Walter Reade Organization, and general ... and more. manager of WOR -TV New York. With the broadcasting enterprise growing impressively in terms public of scope, rec- All in a kennel A canine Archie Bunk- ognition and effectiveness, shouldn't this basic handbook be in your hands? er is invading NBC's Saturday -morning $5.50 (free to NAEB members; individual membership costs $20 annually and brings cartoon schedule this fall in a half-hour you a biweekly Newsletter, the bimonthly Educational Broadcasting Review, person- weekly series called The Barkleys. nel and job listings and a host of other services). Arnie Barkley, according to NBC, is "opinionated, outspoken but lovable." NAEB, 1346 Connecticut Avenue, N.W., Washington, D. C. 20036 Air talk Aviation Training Seminars Please send me copies of the 1972 NAEB Telecommunications Directory. Inc., Cleveland, is offering Aviation Name Safety and Air Education, half -hour Address public -affairs talk show. Color program, produced by WLOS-TV Ashville, N.C., City State Zip is being distributed for handling costs by MAKE CHECK PAYABLE TO NAEB ATS. George H. Rhodes, ATS, 6596 Payment enclosed Please bill me Please send membership particulars Maplewood Drive, Cleveland 44124.

96 PROGRAMING BROADCASTING, April 10, 1972 Our Beat

Botulinum spores magnified about 2000X. In the absence of air they can mature and manufacture the toxin that causes botulism.

Botulism doesn't always attract national attention. When it's caused by home -canning (and it usually is), it may make only local headlines as it did in Pendleton, Oregon...Bedford Village, New York... or Topeka, Kansas. It strikes only about 18 Americans each year. But it's potentially lethal and must be treated immediately. To meet the extremely small but critical demand, Lederle Lab- oratories is the country's sole producer of botulism antitoxin types A and B. Its preparation is a long and costly procedure, taking an entire year. Supplies of the antitoxin are maintained at strategic locations throughout the country, with emergency air shipment to the point of use paid for by Lederle. Covering emergencies like this can never bring us any real profit. But life is often in the balance on our "beat."

LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York 10965 For information about Lederle, call Public Relations Dept. 914- 735 -5000 Music

`They're playing our song' at WGAR Thayer -Lund combo makes music relate to listeners and their dazzle radio is paying off in the ratings

When Jack Thayer, general manager, come the dominant AM's locally. Nine- that used the telephone -talk idea proved and John Lund, program director and teen months later, w,rw and WGAR are to be very successful as a community- marketing manager, were brought to one -two in morning drive time and binder type of operation." woxR(AM) Cleveland by Nationwide WGAR is first in midday. CKLW remains "We went to them [after leaving Communications Inc., the station was first in evening drive and at night. KLAC] and asked-if we were not doing on the ropes and in the red. That was WGAR's audience, which in 1970 was a talk format -how we could direct the in August 1970. "WGAR was a classic 70% 35- and -older, is now 70% 35 -and- format of a radio station to an age case of an old -line network station that under. Moreover, in terms of audience group. They helped us discover that had been very, very successful," Mr. volume alone, it is up some 95%. And there are certain emotional things that Thayer relates today. "But attrition had the station is in the black. Something happen to people during the ages of set in -a certain amount of apathy and had happened in the interval. about 15 to 22, all of which happen for a certain unawareness of what was The formula was a simultaneous the first time, and are important to really going on in the radio business or turning of the clock backward and for- them. Things like graduating from high in the world around them. This was the ward- backward to the kind of radio school, wearing a tuxedo, staying out all kind of radio station that in its heyday excitement that had made Cleveland night, having a fight with your parents, did not even subscribe to a rating serv- the town in which to break a record, selecting a college, meeting the girl, ice. It was so well accepted that it didn't that had produced an Allan Freed (who buying the house, having a baby. All have to prove anything." coined the term "rock and roll" at wow) these things are great emotional trig- There was plenty of room for prov- and a Bill Randel (who introduced gers in a person's psychological make- ing by 1970. The Cleveland market had Elvis Presley to the North at WERE). up. come under the radio dominance of Back not only to the music of that "The thing we discovered in doing a CKLW(AM) Windsor- Detroit, a station period (65% of WGAR's playlist is of quality controlled test group," Mr. nearly 100 miles away. WJW(AM) and the "oldies" category, the rest contem- Thayer continued, "was that songs wIxY(AM), both Cleveland, had be- porary) but to the kind of Todd Storz- automatically triggered a response from Gordon McLendon radio that swept all them. They would hear a song and say, of America in the fifties. (The switch- 'Oh, that reminded me of when I board operator sings to callers, "This is graduated from high school.' This hap- WGAR, where your friends are. ") pened around 1955 with the development of the transistor radio and the WGAR went forward past the "much birth of rock and roll. A new kind of more music" format to a fast -paced amalgamation was created, Compressor- Limiter mixture of music and news, music and a medium, public service, music and political docu- radio, that spoke directly to young mentaries. down to people. The songs of 1955 and beyond "Cut them five min- talking about marriage and Amplifier utes and run them five or eight times a started day," says John Lund. "We don't stay divorce and kids and suicide. [The in the background and just give them songs] weren't fantasy -type things any- music to accompany whatever other more, they were really real." activities each listener is involved in. "When we came to Cleveland," Mr. We don't soothe the audience, we Thayer says, "we found that two stations (The Great Leveler) dazzle them." were dominant. One was the Storer's Messrs. Thayer and Lund are old wJw, which was programing nice, hands at dazzle radio, and old col- beautiful music and old line. We found leagues to boot. They first met at KLAC- that their audience, which should have $445! (AM) Los Angeles, then came together been 35 -plus, was 18 -plus. We found You can stop riding gain now, even when again at KXOA(AM) Sacramento before that the rock -and -roll station in town, a shouter and whisperer are on the the move to WGAR. The problems there WIRY, which was then owned by West- same talk show. The Model CLA 20/40 were of a different sort, but their ap- chester Corp. and now by the Harlem Compressor -Limiter Amplifier does it proach to the solution was similar. It Globetrotters, was getting listeners 35 automatically ... instantaneously .. . started with research, and with a group and over. Our market research showed for AM and FM. both Switchable controls called Western Behavioral Sciences in that both groups were dissatisfied with permit symmetrical (FM) or asymmetri- their radio stations. Young people who cal (AM) peak limiting; pre -emphasized La Jolla, Calif. listened to the 61d were not or flat response; compress /limit, com- "I first became aware of them when -line station press only, or compress /limit off. Auto- I was managing KLAC and we were happy with it, and 40- year -olds who matic gain control range is 40 dB dy- doing a two -way talk format," Mr. were listening to WIXY didn't want to namic, and the compression ratio is Thayer recalls. "They were involved in be screamed at. What we then tried to better than 10:1. All solid state, plug -in studying the sociological environment find out," Mr. Thayer adds, "was how modular construction assures trouble - that has occurred around radio, and to bridge that generation gap from 18 free reliability. Write for complete de- to 49, where people could feel com- tails. knew the implications of a major market such as Los Angeles where people fortable that it was their station." BROADCAST ELECTRONICS, INC. were very lonely. People had no one "We felt from the start that the music Fllmw.y Company to talk to, most of them were from out was going to be almost 100% of our 8810 Brookville Ra Iver Spring. Md.20910 of town, felt uncomfortable and had no success," Mr. Lund admits. "And then i one to turn to. And so a radio station we started broadening our scope, see-

98 BROADCASTING, April 10, 1972 The Oral Roberts Ministries Reaching People Through The Powerful Broadcast Media. Oral Roberts' exciting television series Quarterly hour specials .. . Weekly half -hour program and .. . a continuing radio ministry of 23 years

Oral Roberts' quarterly prime -time special series is aimed at the "now" generation. Featuring such outstanding Hollywood personalities as Burl Ives, Della Reese, Johnny Mathis, Don Ho, Jimmy Durante, Lou Rawls, and many others, the show does exactly what it's supposed to do- communicates. Produced at NBC in Hollywood the show can be seen throughout the United States, Canada, and Great Britian on over 350 stations. First of its kind. the Oral Roberts Specials compete in prime time with a message of God's relevance for now ... today ... and you. The half -hour show, "Oral Roberts Presents." currently the number -one rated Sunday- morning show, is a weekly program produced for the church -going audience. The show can be seen on most of the same stations as the hour special.

For 23 consecutive years Oral Roberts has maintained a nationwide radio program. Currently the half -hour radio program is being beamed to listeners across the country on 170 stations. Oral Roberts University .. dedicated to the education of the whole man. "Space age ... contemporary ... innovative." All of these terms have been used by leading educators from around the world in describing the $40- million learning complex that graces 500 acres of the southern hills section of Tulsa. The architecture is outstanding. But the real heart of the University is the students. Now young people have the chance to become completely integrated persons, intellectually alert, physically disciplined, and spiritually alive to develop a new life -style geared to meet the needs of mankind. Opened in the fall of 1965, ORU is currently in its seventh year of operation. The school is a 4 -year Christian liberal arts institution, offering a B.A. degree in 14 major fields and a B.S. degree in 5 major fields. University Village A new concept in retirement living. The words "new" and "imaginative" have always been descriptive of Oral Roberts' activity. Never static, a ministry to the totality of human need is always moving forward. Now a new thrust - University Village Oral Roberts Ministries with its unique setting and life -style for retirement living -is in operation. 7777 South Lewis Avenue Most important, University Village is staffed by people who care. This is Tulsa, Oklahoma 74136 an area of a ministry providing Christian concern for the varied needs of people. At the heart of University Village is a new retirement life- style. ing the sociological and psychological aspects of what we were doing, and we found out that the music was only about 50% of the reason for our success. Today, as radio changes, there isn't room for more than one AM rocker in a market, with the under- grounds and the progressive rockers and everything else. "We felt that if we could take a group of songs that made people feel good, or reminded them of events or emotional states in their lives, they would respond," says Mr. Thayer. "It's a conditioning process where we are not just talking words to people. We think the basic idea of communications is communications at a feeling level, not just a word level." Jack Thayer feels that WGAR is doing just that.

Beatles' separate ways still lead to bank John Lennon's new album, produced by himself, Yoko Ono and Phil Spector, The Beatles, each now on his own, are last month under a rule that prohibits will feature all new material. Back-up once again active on the charts and in commentary by public figures on con- on the album is supplied by Elephant's the media. Paul McCartney's new troversial subjects. Airplay in the U.S. Memory, a band on the Buddah label single, "Give Ireland Back to the Irish," has been limited to specific markets; it during that company's "bubble gum" marks what is regarded as a new de- has gotten extensive airplay in Pitts- days. After many years of obscurity, parture for him into the domain of burgh and Boston, for example. Despite Memory resurfaced to play radical poli- political songwriting (considered John the lack of national airplay, the single tical rallies and benefits. Lennon's forte for many years). With is selling well, sources at Apple say, The film of "The Concert for Bang- "Back Off Boogaloo," Ringo Starr's and it has moved up on the charts. ladesh" premiered two weeks ago in three-week -old single, he joins the "Back Off Boogaloo" has gotten New York, Boston and Toronto. Sales subtle battle involving verbal jabs hid- across- the -board national airplay from of the three -record album, out since den in song lyrics that has been going the time it came out. A notable aspect Christmas, are coming close to the mil- on between Mr. McCartney and the of the song is the references it makes lion mark, according to Apple, with a other two for almost a year. A new to Paul McCartney. The chorus is: "Get jump in sales of more than 100,000 album by John Lennon, as yet untitled, yourself together now and give me since the film's opening. The album has is scheduled for release within the something tasty. Everything you try to been a point of controversy since the month. And album sales and airplay do, you know it all sounds wasted." publication of a piece in New York on George Harrison's Concert for Bang- Messrs. Lennon and McCartney have magazine alleging that 41.14 cents out ladesh have jumped noticeably, accord - traded assaults on each other's music of each album sale was unaccounted for ing to Apple Records, since the opening in their Imagine and Ram albums. In and presumably was going to Apple and of the film of the concert in major a McCartney song called "Too Many its president. Allen Klien. The concert markets. People," the lyrics read: "Too many was a charity affair, and all proceeds Paul and Linda McCartney wrote people going underground ... that was from the concert, the album, and the "Give Ireland Back to the Irish" after your first mistake, trying for the lucky film were to go for the relief of Bengali the riots in Londonderry in which 13 break. You broke it in two ¡referring refugees. Mr. Klien has denied the people were killed. The song- despite its to the Lennon -McCartney songwriting allegation and is suing the magazine theme -is bright, lilty and reminiscent team], now what will become of you." for 550 million. of a children's song or, perhaps, an IRA John fired back in "How Do You folk ballad. ( "Give Ireland back to the Sleep ?" with "The only thing you done Grand Funk, Irish, Don't make them have to take it was 'Yesterday' and now its just 'An- Knight away. Give Ireland Back to the Irish, other Day' [referring to two McCartney are on the rocks Make Ireland Irish today. ") songs, the first with the Beatles, the The song was banned by BBC Radio other as a solo]." Grand Funk Railroad, one of the top album -selling groups of the last two years, has terminated its contract with manager- producer Terry Knight. Ar- rangements have been made for Grand Programatic Broadcasting Services Funk to hand over representation to John L. Eastman, Paul McCartney's Complete Programming Automation attorney, father -in -law and a dark figure in the break -up of the Beatles Outstanding Adult Music several years ago. Ovation Music Terry Knight's relationship with Grand Funk goes back to the early 1960's when Unlimited Programming Flexibility he was the leader of a band called Terry Knight and the Pack, which Reduced Operating Cost included Significantly two members of the present Grand Funk. He stepped out of the band's per- 8585 N. Stemmons Freeway forming activities in early 1969 and Suite 822 groomed what was a reincarnation of Dallas, Texas 75247 Terry Knight and the Pack for its debut at the first Atlanta Pop Festival. In little 214/638.6525 more than two- and -a -half years, Grand Funk has sold more than 20- million

BROADCASTING, April 10, 1972 Scdcr docs it agar ao car Broadcast ojoo first" Schafer Electronics Corporation ...the company that invented broadcast automation for the radio industry ... proudly announces the Schafer 900 Series. If you're in the radio broadcasting business (AM, FM or AM /FM), you must consider the 900 Series. Its the first system that's truly right for every station ... literally. That's because it comes in so many modular configurations...from ultra -small and inexpensive to overwhelming (in performance, not price). Yet, even the most basic 900 Series system represents a new high in versatility, and flexibility. For example, every programming event (1440 per day) may be entered and /or amended by time of day, rather than by step or sequence. This capability alone makes for unusual ease and simplicity in programming. The 900 Series is all new, all solid state. And it gives even the smallest station the clean sound, the efficiency and economy afforded by Schafer broadcast automation. Write or telephone for details. The "New" Schafer Electronics Corporation (new management, new facilities, new products) wants to meet you.

scha Schafer Electronics Corporation Santa Barbara Research Park 75 Castilian Drive Goleta, California 93017 (805) 968-0755

See and hear it at NAB booth #215... records and tapes of its six albums. Unconfirmed reports said members of the band were dissatisfied with several q ipm fng fl ng unsuccessful business deals that Mr. f e en t i ee ii Knight undertook without its consent. Mr. Knight was not immediately available for comment. Terry Knight has filed suit against Will Ampex rise from almost the ashes? John Eastman for allegedly "deliberate, wrongful, and malicious interference Falling fast on a $90- million loss, the firm with the contractual relationships which exist between Grand Funk Railroad and consolidates divisions, drops consumer line himself [Terry Knight] and for inducing, persuading and enticing the members of Ever since early winter, when reports of tape recording and its ancillary equip- GFR to violate and breach these agree- impending huge losses at Ampex Corp. ment. ments." He is seeking $5 million in began circulating, the broadcast indus- Removed itself from the switcher damages from the partnership of East- try has been rife with rumor that the business with the exception of some man & Eastman. He also has filed sev- firm, which introduced the first practical highly specialized and sophisticated eral different suits against the group video -tape recorder, was on its way out units and taken its general product line itself totaling $50 million. as a viable company. This hearsay of switchers out of the marketplace. spread as Ampex, already staggering Is selling its transmitter business to under a deficit of $12 million for fiscal CCA Electronics (see page 104). 1971, estimated its fiscal 1972 loss at About the amalgamation of divisions, almost $90 million. Audio /Video Systems head Charles But over the last five months the com- Steinberg said: "It took place between pany -which in recent years had broad- November and January. Since January ened its interests to include consumer we've been very busy trying to get this products -has retrenched, reorganized to work as one integrated operation. and reaffirmed its reliance on profes- Where we had five controllers we now sional video -products sales. With months have one. Where we had five engineer- of upheaval behind him, Charles A. ing managers, we now have two. There Steinberg, vice president and general have been instances where we've had manager of the Audio /Video Systems a salesman calling on a customer for Division, now says: "I'm enthusiastic selling the top end of our helical re- and extremely confident. The company cording equipment; another salesman is here to stay. And there is nothing trying to sell that same customer some more important to Ampex than video of our broadcast video equipment; recording." sometimes another salesman calling on Essentially, these are the steps Ampex him trying to sell our broadcast audio has taken since last November in a life equipment. Now we have one co- struggle to emerge from troubled wa- hesive marketing organization. We think ters: the net of it is going to be a much Taken five separate divisions - stronger organization and more effective Special Products (building total com- marketing." The grander munication- systems packages), Video - About the consolidation of plant op- 'Ole Opry' file Information Systems (automated erations, Mr. Steinberg said: "The first video systems for handling documents), move was that of our Educational and The Grand Ole Opry will be moving to Audio (handling all professional audio Industrial Products Division from Elk its new home -billed as the largest products), Educational and Industrial Grove, Ill. This was part of a long- broadcast studio ever built-in 1974. (which makes helical recorders and term plan of the corporation. It isn't a The new Opry House will be part of cameras to serve educational and in- brand new thing we've done as a result a $30- million entertainment- recreation dustrial uses) and Video Products (big- of our difficulties. The second thing complex in Nashville called Opryland gest division of the lot encompassing was moving the various engineering or- U.S.A. Opryland will have thrill rides, professional video tape and disk re- ganizations to Redwood City where we music halls, specialty restaurants, exhi- corders and cameras) -and amalga- have more of the resources needed. The bition halls and the "heart and soul of mated them into one division known amalgamation with video products was Opryland," a radio -TV studio with an as Audio/ Video Systems Division, un- done as a result of our financial diffi- audience capacity of 4,500. der Charles Steinberg, and reporting culties. So it started off for different The new studio will be used for live directly to the corporation's new presi- reasons, but was completed and became shows as well as syndicated radio and dent, Arthur H. Hausman. reasons." television programs. There will also be Consolidated the operations of all About discontinuance of consumer an additional 300 -seat television studio these divisions to three locations -Col- products, Mr. Steinberg said: "In the included in the facility. orado Springs, which now is the pri- beginning Ampex was noted for its National Life and Accident Insur- mary manufacturing site; Sunnyvale, products serving the professional mar- ance Co., owner of wsm(AM), which Calif., where systems are built; and ketplaces. We in the recent past have broadcasts the Saturday night Opry Redwood City, Calif., corporate head - broadened our interests to include such show, is financing the Opryland project. quarters now also serving as the heart things as prerecorded tapes, consumer of the engineering and management op- audio equipment, Ampex records. Now AFM eration of the new over -all division. I think we see ourselves very much con- Harmony with Discontinued operations of its concentrating our key resources and efforts The American Federation of Musicians sumer Equipment Division, which man- into the marketplace where we did well and the phonograph recording industry ufactured recorders and related equip- before, have continued to do reasonably have reached agreement on a new three - ment for the consumer market. well during these troubled times, and year contract to replace one that ex- Made a decision for the long term will be concentrating our efforts towards pired March 31. Terms of the contract to narrow the company's marketing getting renewed growth and profitability proposal were not disclosed pending its base and concentrate more resources from this marketplace." ratification by AFM members eligible into areas that Ampex has proved it About the decision to peg the future to vote. knows how to do best -namely video- of the company to video products, Mr.

102 BROADCASTING, April 10, 1972 Two of our shows won 1st place MajorArmstrong Awards this year.

They can be had. fhe Major Armstrong Awards, as you know, are for excellence Science, Education, Travel, The Arts n FM broadcasting. In the commercial category: In this category, BFA has produced a group of extraordinary 'Midnight Special" (produced for BFA by WFMT in Chicago) series of 30- minute programs for weekly broadcast: von for best musical series. "The International Science Report ". Visits to research centers 'The Studs Terkel Show" (the same) won as best and laboratories around the world. The latest developments, educational series. the leading scientists in person. 'ou can get both of them. And they're sponsorable. "Panorama of the Lively Arts ". An unusual documentary approach to the arts around the world: performances, rehearsals, Nho says public affairs broadcasting has to be dull? Put interviews, films, theater, music, painting, sculpture. mother way: public affairs broadcasting can win awards and listeners. And others: "International Almanac ", a country -by- country, armchair travel series on culture around the world; "New Dimensions of Education ", about what's new and constructive Jow then: The Broadcasting Foundation of America is a broad - in contemporary teaching and learning. ast programming service chartered (as an educational insti- Newly Available jtion) by the New York State Board of Regents. We have Unusual -and "Musicanada 15- minute weekly series devoted exclusively ,rogramming of interest to you as follows: " -a to Canadian music: folk, rock, jazz, pop. and Entertainment Talk "Age of Amberola " -a series of 6 programs of the first and he famous "Midnight Special" originated by Mike Nichols. early Edison wax cylinder recordings. Retrieved by new elec- hour a week of folk music and humor at its best. tronic techniques. The Studs Terkel Show ". Provocative documentaries and "Danger, Man at Work " -a series of 8, 15- minute UNESCO aterviews by the best -selling author-with celebrities (and, programs on salvaging our "battered biosphere ". ccasionally, some who are not so celebrated). "To Turn the Other Cheek " -twelve 15- minute discussions on This is Your World ". Discussions of environmental situations: aggression in man and animals. zology, social change, culture, race relations -by experts And -we seem to have run out of space. round the world. 15 minutes per week. For further information, detailed program descriptions and /or Starcaster ". 2- minute vignettes of the world around us. By audition tapes, please use our coupon below. Or write us. ayden Planetarium astronomers. nd more. To the Broadcasting Foundation of America Music 52 Vanderbilt Avenue; New York, New York 10017 iternational Music Festival Series ". Complete, live concerts Please send complete information on your Dm the great festivals: Salzburg, Vienna, Spoleto, Norway's program service. argen Festival, Prague, etc. Karajan, Kubelik, Gilels, Fischer - eskau. 11 to 2 hour programs. Please send an audition tape for the following programs: he First Fifty Years". Great vocal performances from the st 50 years of recording. Caruso, Melba, Tetrazzini, etc. - th a droll commentary by the producer, Marty Robinson. min. per week. d others. Please send details on benefits of BFA membership. News Analysis & Press Reviews le International Press Review Series ". World opinion on Name Station portant current issues -as reflected in editorials in the Address luential newspapers. A multiple series. Fourteen countries ailable. 15 -min. programs, from the place(s) selected. City a 5- minute daily capsule. State Zip ierseas Assignment ". A weekly report, on the spot, where jor international developments occur. By distinguished BBC (Please note that BFA "Spoken word" pro- rnalists. Literate, timely. 30 minutes, weekly. gramming qualifies as public affairs category for FCC license renewal applications.) J more. Steinberg said: "Video products has been the backbone of this company and Fine tuning we believe in the future it will continue to be so. We view it as the key market- for the EBS WANTED: place to Ampex's long -term growth." And about dropping out of the Broadcasters no longer switcher, RF systems and transmitter required to alert public i business, Mr. Steinberg says: "What we've done is taken these technological to national emergency resources and channeled them into a narrower direction. How narrow? To- day it encompasses video -tape record- The Emergency Broadcasting System, a ers, disk recorders and cameras." voluntary service of the broadcasting in- Again, will Ampex remain a viable dustry for use during times of national company? Mr. Steinberg had a final as- emergency, got streamlined last week - with its primary purpose, to get the Al Petker surance. "We'll continue to provide cameras and disk re- President on the air within five minutes tape recorders, number -one corders to the professional marketplace. of notification, still its (213) 278-4370 And I believe we'll profit from it," he mission. the official duties of said." Stripped from EBS broadcasters, however, was its Television's Public Enemy secondary mission: to alert the public to CCA to take over a national war emergency. This func- No.1 tion has been allocated to the Office of unit of Ampex April 28 Civilian Defense, which is to use its Radio's Promotional Pioneer telephone and teletype circuits to alert An agreement in principle for CCA OCD and state and local official offices Since 1945 Electronics Corp. to acquire the RF sys- as well as an interconnected network for tems department of the Audio /Video setting off air raid sirens. For complete details write wireicall:* Systems division of financially troubled Broadcasters, however, will still serve Ampex Corp. (see page 102) was an- as a channel in transmitting alerts to nounced last week. the public. OCD is required to furnish Homemakers Market League The department, located in Westfield, national emergency warnings to the net- OF AMERICAN RADIO STATIONS Mass., manufactures UHF and VHF works that will in turn transmit emer- antennas and 0943 Wilshire Blvd., Beverly Hills, CA 90211 television transmitters, gency- action notifications (EAN) to transmission lines. Charles A. Steinberg, their affiliates. At the same time, OCD vice president and general manager of will notify the Associated Press and * radio stations only the Ampex division, and Bernard Wise, United Press International which serve president of CCA, said the acquisition all TV and radio stations. Nonnetwork would be effective April 28. The depart- affiliates are still expected to monitor ment will be an independent subsidiary key network affiliates for EAN's. of CCA. the NEW MEDIUM POWER One of the basic revisions of The move marks CCA's entry into the EBS plan is a simplified checklist for CIRCULARLY POLARIZED TV field. The company, based at use by broadcasters. It tells the broad- Gloucester City, N.J., is a major manu- what he is supposed to do on ANTENNA caster FM facturer and designer of AM and FM receipt of an action notice. radio broadcast equipment. Its subsidi- Announcement of the new proce- aries include Caldwell A/ V, Toronto; dures was made last week by the FCC QRK Electronic Products, Fresno, and the Office of Telecommunications Calif.; Rek- O -Kut, also in Fresno, and Policy. wABY(AM) Albany, N.Y. The FCC announcement listed the Officials said the sales agreement in- new Part 73, subpart G, of the com- cluded arrangements for maintenance mission's rules dealing with EBS. This and service of previous products of the is to become effective Nov. 2. Among Ampex department and completion of other changes, it provides for the unfilled orders. CCA will continue to participation of noncommercial, edu- supply RF products to Ampex and will cational FM stations, as well as TV also sell through its own worldwide dis- stations. TV stations are required also tribution facilities. CCA management to show slides on the video for the said it expected this acquisition to make benefit of the hard -of-hearing in an- a "substantial contribution" to its sales nouncing EAN messages. and profits. FCC Commissioner Charlotte Reid, who is defense comfnissioner, said: "I TYPE 6813 would hope that as the revised system is Bell in mini -camera project installed, more and more participation POWER RATING - 3 KW PER BAY Bell Laboratories, Murray Hill, N.J., will be evidenced by the broadcast in- has developed an exploratory model of dustry for the benefit of the public." 331 FOR VISIT OUR NAB BOOTH a solid -state television camera that could The intensive revision of EBS fol- COMPLETE FM AND TV TRANSMIS- lead to miniature, inexpensive, low - lowed a year's study by the FCC Na- ago Advisory Committee, SION SYSTEMS FROM THE TRANS- powered TV cameras. Two weeks tional Industry RCA Corp. announced it had developed and an intergovernmental committee MITTER OUTPUT THROUGH THE an early version of a solid -state TV sponsored by OTP, following a serious ANTENNA. camera (BROADCASTING, March 20). failure during a test in February 1970. Bell's present model generates an image In that instance, an Army technician SHIVELY LABORATORIES, INC. with only one -quarter the detail of the erroneously transmitted an actual EAN, Picturephone camera but instead of the test notification that was RAYMOND, MAINE 04011 Bell System's a company spokesman said construction scheduled to be transmitted at that time. PHONE 207- 655 -3841 of devices capable of much greater de- Some broadcasters, following instruc- tail appears feasible. tions to the letter, aired the alarm. But April 10, 1972 104 EQUIPMENT & ENGINEERING BROADCASTING, We teamed upwith black brainpower to put this shopping center on the map

The ground is cleared - Frank Smith, Jim Grier, Jim these are playing key roles in 113,000 square feet of it -for Swann, and Nick Prim above three more projects. Progress Plaza, in Harrisburg, are some of the people who Our involvement with mi- Pennsylvania. made it happen. norities is a continuing thing And its a dream come true Our contribution was Frank -and it's getting deeper all for the Reverend Leon Sulli- Smith of our Marketing Re- the time, not only for us but van, founder of Opportunities search Department. At OICt for our subsidiaries. And Industrialization Centers request he set up an intensive itrangesfromjust plain giving of America. course in the fine points of money where it's needed, to Progress Plaza is a shop- planning, developing, and op- hiring peopletowork for S &H, ping center that was planned erating shopping centers. to helping people learn how to by blacks, to be owned and op- Nick Prim was selected as one help each other. erated by blacks, in the black of the management trainees community. to take the course, and work with architects Jim Grier and Jim Swann. Now, men like

Sperry and Hutchinson The Encouragement Company most broadcasters, because they had stating their intentions to appear in- company, Nagra SN fits into jacket been informed of the test previously, cluded the eight commercial entities pocket and produces quality of record- held up broadcasting the message until that have filed applications with the ing that corresponds to requirements of they had confirmed it. In some in- commission to construct domestic sys- broadcast reporting. Ryder Magnetic stances, also, the message was not tems, the Justice Department and the Sales Corp., New York and Hollywood, noticed until a correction was received. three networks. is distributor. The EBS was established in 1962, The full list: More compact Gates Radio announces following the demise of Conelrad. Joint Council on Educational Telecom- new solid -state, four -channel, monaural Conelrad had been established in 1951 munications; Commonwealth of Puerto audio control console, Studioette 80. and was designed to withhold electronic Rico; State of Alaska; AT &T; State of Unit has 13 inputs, and was designed homing aid to enemy aircraft through Hawaii; Hughes Aircraft Co.; Western with three utility keys for specialized by a system of cluster operations radio Union Telegraph Co. /Western Union station needs. It is only 24 inches wide. stations, all operating on two frequen- International; Department of Justice; cies only. With the advent of intercon- Communications Satellite Corp.; Na- CATV supplier Univ Amp Inc., Bis- tinental missiles, using guidance sys- tional Association of Educational Broad- bee, Ariz., has begun to manufacture tems that no longer needed electronic casters; Western Tele- Communications; modular, miniaturized line of CATV navigation aids on earth, Conelrad was Fairchild Industries; Teleprompter amplifiers and accessories. President is abandoned. Corp.; RCA Global/Alaska Communi- Donn Nelson, founder -general manager cations; Corporation for Public Broad- of Cascade Electronics Ltd., Port casting and Public Broadcasting Serv- Moody, British Columbia. 101 Bisbee Modulation standards ice; ABC, NBC and CBS (filing jointly) Road, Bisbee, Ariz. 65803. revamped for AM's and their affiliate organizations (filing Low-priced projector L-W Photo Inc., jointly but separately from the net- Nan Nuys, Calif., has announced its The FCC has revised the technical works); General Electric Corp.; Office Athena model 1500H, 16mm sound standards for operation of AM trans- of Telecommunications Policy; GTE projector designed for film -chain use in mitters to restrict the degree of modula- domestic satellite applicants; U.S. Inde- industrial, educational, closed -circuit tion a station may employ. Under the pendent Telephone Association; Ameri- and cable- television applications. Pro- new rule, which goes into effect on May can Newspaper Publishers Association, jector is $2,500. 15454 Cabrito Road, 1, the absolute limit of modulation on MCI Lockheed Satellite Corp., Phoenix Van Nuys 91406. positive peaks will be 125 %. The pres- Satellite Corp., and Columbia University ent maximum modulation level on nega- (network project). tive peaks (100 %) was retained. Penalties sought The commission said the new policy for faulty FM gear is necessary because some AM stations Techaicailvpics now use transmitters capable of supply- The FCC has been asked to crack down ing more power than is needed for Wide and narrow Rank Precision In- on the FM equipment manufacturer 100% modulation. It noted specifically dustries, West Nyack, N.Y., has intro- whose delivered product does not meas- who employ 5 those broadcasters a -kw duced television lens said to provide ure up to its publicized standards. transmitter with a modulator usually in- both very wide and very narrow angle use In a petition filed with the commis- tended for at 10 kw. Potentially, this views. Varotal 30 lens is available in results in interference to other stations, sion last week, Paul Dean Ford, presi- RCA, Philips and Fernsh camera dent of WPFR(FM) Terre Haute, Ind., undue audio distortion and excessive mounts. carrier shift, the commission said. asked the agency to withhold or with- Previously, no limit had been im- New facilities Cybrix Corp., West draw type acceptances of all products posed on the level of positive -peak mod- Coast manufacturer of broadcast auto- manufactured by a company that sells ulation. Under the new standard, the mation equipment and other products, any single FM transmitter that fails to effective amount of non-linear distortion moves headquarters and production per- comply either with the manufacturer's in maintaining modulation levels may sonnel into new, expanded facilities. published specifications or the FCC's not exceed 7.5 %, and carrier shift may Cybrix also announced that PAMS, standards. be no greater than 5 %. Dallas, will be exclusive agent for all Mr. Ford, who is also an independent Cybrix products in U.S. 20426 Corisco consulting engineer, said he took action Street, Chatsworth, Calif., 91311, 213- at the FCC because of problems WPFR 27 for May 1 arguments 882 -4111. has experienced with a transmitter it in 1970 from Visual Elec- The Office of Telecommunications Pol- Miniature recorder Nagra Magnetic purchased icy and 26 others will present their Recorders Inc., New York, has intro- tronics Corp. Although he emphasized views to the FCC in oral arguments duced Nagra SN, miniature tape re- the company has been cooperative in attempting to rectify the difficulties, he scheduled for May 1 -2 on the domestic corder. Principal application of new unit to communications -satellite issue. Those is said to be broadcasting. According to said Visual has not been able bring the unit into compliance with its own performance standards. He added that some of his engineering clients have experienced similar problems with other companies. More than a decade ofCondfructiue Service Mr. Ford also asked the commission to require type acceptances for all remote control or remote metering cir- to eroadcaeerd and the ..induatry cuits, and to compel the manufacturer to demonstrate "satisfactory operation" of the complete transmission system, including remote units, upon demand. HOWARD E. STARK A Visual spokesman claimed the firm "extended every effort to correct the Brokers -Consultants situation" at WPFR, but noted that economic difficulties (Visual for a time operated under chapter 11 bankruptcy 50 EAST 58TH STREET NEW YORK, N. Y. (212) 355 -0405 status) hampered field efforts. The company no longer manufactures AM -FM transmitters, having streamlined operations during the bankruptcy proceeding.

106 EQUIPMENT ENGINEERING BROADCASTING, April 10, 1972 Hottest new kids show in America. The Fritos Sportsclub.

I Billie Jean King Billy Kidd Jim Plunkett Meet the coaches: Fritos Sportsclub: 52% U.S. clearance...over 47 markets WCCO Minneapolis (M -F 7 A.M.) "Great Show. Just what after only 6 weeks on the air. we've been looking for." Its the unique way to reach kids. Each show a 5 minute WJBK Detroit (M -F 8 A.M.) "Sure glad we took it on first." lesson in how to play a popular sport from a top performer WOR -TV New York (M -F 5:55 P.M.) "They're not just in each field. 17 different sports: 65 originals, covering watching, they want to join the club." everything from Football to Table Tennis. The fundamentals KHJ -TV Los Angeles (M -F 4.55 P.M.) "How to succeed In made interesting, entertaining, and easy enough for a kid's programming." first grader to understand. WSBK Boston (M -F 4:35 P.M.) "Informative...fun...talks right to the kids." Provides a meaningful service! The Fritos Sportsclub is yours tree with an open :30 The Fritos Sportsclub is an instant success because it for your local sale. provides a real service to the millions of America's sports - For more information! minded kids. It's the kind of quality kid's programming Call collect: Bill Morris at (212) 868 -2240 or Dick concerned people have been looking for. Nyborg (212) 973-6948. Stripping flexibility. Meet some of these super stars In person at the GRS Films International Suite at the NAB Convention in Chicago. It's compatible with your other kid's programming. Fits The Fritos Sportsclub is produced and distributed by ORS Films International. 3215 Cahuenga Boulevard West. Hollywood, California a variety of weekday children's blocks and enhances their 90028. (213-466-1901) 2 Penn Plaza, New York, N.Y. 10001, drawing power. Here's what stations are reporting: (212) 868 -2240. WTVT -TV focusi0nfinance Goldenson bullish has chosen on ABC earnings Cox Data Systems' Chairman sees income in first quarter doubling Broadcasting same period in '71 Security analysts in a rare briefing at ABC's New York headquarters last Information week were told that ABC Inc. expects operating earnings in first -quarter 1972 to more than double earnings in the comparable period of 1971. Moreover, Service. earnings for the first three months of the year will represent the highest quar- They looked around at computerized information ter in ABC's history. services and chose ours. They like the way we The forecasts were made by Leonard provide full inquiry capabilities for avails, process H. Goldenson, board chairman, at the orders, scheduling, billing, and more -all at New York session presided over by reasonable costs. You'd like it, too. And we'd like Elton H. Rule, ABC's president. to tell you about it. We'll be in Booth 410, Conrad Also addressing the financial analysts Hilton, at NAB, April 9-12. Or call Dave Swope at were James E. Duffy, ABC -TV Network president; Richard O'Leary, president, 404 - 892 -3456 anytime. ABC -Owned Television Stations; Harold COX DATA SYSTEMS L. Neal Jr., president, ABC -Owned Radio Stations; Walter Schwartz, ABC 1601 WEST PEACHTREE ST.. N.E.. ATLANTA. GEORGIA 30309 Radio Network president, and Samuel A BUSINESS SERVICE OF 131 COX BROADCASTING CORPORATION H. Clark, senior vice president for non - broadcast operations. Mr. Goldenson said that ABC anticipated its per -share operating earnings NOT A NEW ISSUE would more than double the 35 cents reported for first -quarter 1971. He said 400,000 Shares this was expected despite the greater number of shares outstanding this year (principally because of the conversion of ABC debentures in March). He also The Times Mirror Company predicted that ABC's annual rate of growth would exceed an industry average- growth projection of 10% in TV Common Stock revenues. He said "the outlook for our company as a whole for 1973 and for the future is very good." Mr. Goldenson said that while it was too early "to be precise about the full Price $52.25 Per Share year 1972," he was led to believe that "current [Wall] Street estimates of $3 to $3.50 a share, fully diluted, were reasonable ball -park estimates [for ABC] at this time" and "despite this year's Upon repwst, a copy of the Prospectus describing these securities and the famine.* of ihe Company may be obtained within any State from any Underwriter who may regularly substantial presidential -election political distribute it within such State. The securities are offered only by means of the Prospectus, and this announcement is neither an offer to sell nor a solicitation of any offer to buy. costs." ABC on a fully diluted basis reported operating earnings of $1.92 a share in 1971. This prognostication was based, Mr. told analysts, Goldman, Sacha & Co. White, Weld & Co. Salomon Brothers Goldenson the on the a strong broadcast business already evi- Kidder, Peabody & Co. Paine, Webber, Jackson & Curtis dent for the first three quarters of 1972, present assessments of other ABC oper- Blyth & Co., Inc. Drexel Firestone duPont Clore Forgan ation and an assumption that the better b,ee.e..uw inco, ...,d business environment will continue. Eastman Dillon, Union Securities& Co. Hornblower & Weeks-Hemphill, Noyes Kuhn, Loeb & Co. ea Mr. Goldenson noted ABC's 1971 Lazard Frères & Co Loeb, Rhoades & Co. Merrill Lynch, Pierce, Fenner & Smith operating earnings of $2.10 a share compared with $2.25 a share in 1970, Smith, Barney & Co. Stone & Webster Securities Corporation Wertheim & Co., Inc. but added that "we also reported last Dean Witter & Co. Bache & Co. Reynolds Securities Inc. month that operating earnings for the atee final quarter of 1971 were $5,750,000, March 29,1972 a record fourth quarter and double the $2,879,000 of the like quarter of 1970";

108 BROADCASTING, April 10, 1972 announcing the JA AWARDS for encellense le financial news programming

The Mortgage Bankers Association of America statuettes will be presented to the winning sta- (MBA) presents the Janus annual awards pro- tions during the MBA Annual Convention in San gram to recognize those broadcasting stations Francisco, October 23 -25, 1972. Winners may ex- whose financial news programs have made a ploit the award in appropriate promotion of the significant contribution to community under- station or winning program. standing of commerce and finance during the If your station aired a good financial show 1971 -72 season. series between June 30, 1971, and June 30, 1972, The competition is designed to encourage call MBA today requesting an entry form and broadcasters to provide authoritative, regularly - guidelines, or mail your request to: scheduled programs characterized by informed, comprehensive coverage of financial news. It is Mr. Robert L. Gray likely that the content of a good program will Director of Public Relations expand the economic knowledge of the audience. Mortgage Bankers Association of America A distinguished panel of judges from the aca- 1125 15th Street N.W. demic, business, and journalistic communities Washington, D.C. 20005 will select the award -winning entries. The award Telephone: (202) 833-3370

Please send entry form and guidelines to:

Station call letters

Attention of

Street

City State Zip J For ABC Inc.: the record of divisional revenues and profit

Fiscal year ended Fiscal year ended Fiscal year ended Fiscal year ended Fiscal year ended Jan. 1, 1972 Jan. 2, 1971 Jan. 3, 1970 Dec. 28, 1968 Dec. 30, 1967 Amount Percent Amount Percent Amount Percent Amount Percent Amount Percent Revenues: (000) (000) (000) (000) (000) Broadcasting $528,020 70 $523,221 70 $507,807 70 $454,704 72 5431.325 75 Theaters 95,887 13 99,918 13 94.774 13 97,627 15 84,877 15 Records 87,345 11 78,074 11 69,365 10 49,079 8 34,722 6 Motion pictures 13,320 2 16,703 2 18,509 3 7,683 1 16 - Publishing and other 31,923 4 30,346 4 30.469 4 24,901 4 24,012 4 $756,495 100 $748,262 100 $720,924 100 $633,994 100 $574,952 100 Earnings From Operations Before Income Taxes and Extraordinary Items: Broadcasting $27,477 87 $26,071 74 $29.407 74 $ 9,728 36 $ 8,676 38 Theaters 9.714 31 10,120 29 11,892 30 14,083 52 8,531 37 Records 6,418 20 3,456 10 4.622 12 3,873 14 3,960 17 Motion pictures (15,993) (51) (8,310) (24) (7,521) (19) (2,412) (8) (854) (3) Publishing and other 3,980 13 3,793 11 1,256 3 1,708 6 2,624 11 $31,598 100 $35,130 100 $39,656 100 $26,980 100 $22,937 100

this, he said, was equivalent to 80 cents Mr. Duffy said ABC -TV maintained An optimistic view on revenues was a share compared with 41 cents in the its revenue levels in 1971, compared also expressed by ABC Radio's Mr. prior year. The earnings increase, Mr. with 1970, despite the loss of cigarette Schwartz who said the network oper- Goldenson said, "was principally due to advertising and less commercial time for ated close to a break -even point last year the improvement of the television net- sale because of the FCC access rule. He and expected to operate profitably this

work, which . . . has continued into said he expected the TV network to year -"the first time in many years." 1972." "operate profitably" this year and "im- Mr. Clark said last year's perform- ABC -TV's Mr. Duffy said that as the prove upon that performance" in 1973. ance for both ABC /Dunhill (record network reached virtual parity among Mr. Neal and Mr. O'Leary respec- production unit) and ABC record and the networks in ratings in prime time in tively reviewed the programing and tape sales (distribution) exceeded the 1971 -72 season, resulting audience audience advances made by the owned 1970's and was expected to do as well gains were reflected in increased prices radio stations and owned television sta- or better in 1972; that ABC's theaters "to the extent permitted by the Price tions, Mr. O'Leary also noting that the were expected to have a better first Commission." He noted also that prime - TV outlets have increased revenue quarter this year than in 1971, and that time sales are now "well ahead of last shares each year since 1961, and that although movie production may show a year's pace and we are virtually sold out "the first quarter of 1972 indicates a loss this year, it "will be substantially for the first three quarters of this year." continuing improvement." less" than in 1971.

Broa d c a s tiogS to ckl n de r A weekly summary of market activity in the shares of 111 companies associated with broadcasting. Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 out zation symbol Exch. April 4 March 28 In week in week High Low (000) (000)

Broadcasting

ABC ABC 72 1/2 72 1/2 + .69 74 7/8 51 1/4 7.095 514,387 ASI COMMUNICATIONS ASIC 2 1/2 2 5/8 - 1/8 - 4.76 5 2 1/8 1.815 4,537 CAPITAL CITIES GCB 59 1/2 58 3/4 3/4 1.27 64 1/4 48 6,236 371,042 CBS CBS 54 1/8 54 1/8 .23 55 7/8 45 1/2 27,829 1,506,244 cox COX 49 1/2 48 I 1/2 3.12 49 1/2 36 1/4 5.805 287,347 GROSS TELECASTING GGG 22 1/B 18 3/4 + 3 3/8 * 18.00 22 1/8 12 1/4 800 17,700 LIN LINB 19 7/8 22 3/8 15 1/2 2,294 45,593 MOONEY MOON 10 1/4 10 1/4 10 1/4 4 250 2,562 PACIFIC t SOUTHERN PS OU 17 7/8 18 1/4 - 3/8 2.05 18 1/4 10 3/8 1.930 34,498 RAHALL COMMUNICATIONS RAHL 10 1/2 12 - 1 1/2 12.50 29 8 1,037 10.888 SCRIPPS -HOWARD SCRP 22 27 18 2,589 56.958 SONDERLING 5DB 25 25 7/8 - 7/8 3.38 30 3/4 23 1/B 997 24,925 STARR SBG 24 3/4 25 3/8 - 5/8 2.46 26 15 1/2 732 18,117 TAFT TFB 55 1/2 54 3/4 + 3/4 1.36 57 1/4 41 3/4 3,707 205,738

Broadcasting with other major interests TOTAL 63.116 3,100,536

AVCO AV N 18 3/4 18 1/8 5/8 3.44 20 7/8 15 7/B 11.479 215,231 BARTELL MEDIA BMC A 5 1/2 5 1/4 1/4 4.76 7 1/B 4 1/2 2,254 12,397 BOSTON HERALD -TRAVELER BHLD 0 13 I1 + 2 + 18.18 30 11 589 7,657 CHRIS -CRAFT CCN N 5 3/4 5 7/8 - 1/8 - 2.12 7 1/4 5 5/8 3,980 22,885 COMBINED COMMUNICATIONS CCA A 37 5/8 38 1/2 - 7/8 - 2.27 42 1/2 30 I/8 2.528 95,116 COWLES COMMUNICATIONS CWL N Il 1/8 11 1/4 - 1/8 - 1.11 12 1/2 10 3,969 44,155 DUN C BRADSTREET DNB N 71 1/2 72 3/4 - 11/4 - 1.71 76 1/2 63 12.867 919,990 FUQUA F0A N 26 3/8 24 3/4 1 5/8 + 6.56 26 3/8 20 7/8 8,377 220,943 GABLE INDUSTRIES G81 N 31 1/8 30 1/4 7/8 + 2.89 32 1/4 24 1,872 58,266 GENERAL TIRE t RUBBER Gr N 32 1/4 31 1/8 + 1 1/8 3.61 32 1/4 24 5/8 19,092 615,717 ISC INDUSTRIES ISC A 8 7 1/4 + 3/4 + 10.34 9 1/8 6 1,646 13,168 KANSAS STATE NETWORK KSN 0 6 3/4 6 1/2 + 1/4 + 3.84 7 1/2 6 1/2 1.621 10,941 LAMB COMMUNICATIONS 0 3 7/8 4 1/4 - 3/8 - 8.82 4 7/8 2 475 1,840 LEE ENTERPRISES LNT A 25 1/B 23 3/8 + 1 3/4 7.48 25 3/8 17 1/2 3,289 82,636 LIBERTY CORP. LC N 18 1/2 17 3/4 3/4 + 4.22 20 1/2 17 3/4 6,744 124,764 MEREDITH CORP. MOP N 26 3/4 29 3/8 - 2 5/8 - 8.93 30 3/4 23 1/4 2,772 74,151 METROMEDIA MET N 35 3/4 35 1/2 + 1/4 + .70 38 7/8 27 1/4 5,995 214,321 MULTIMEDIA INC. 0 41 43 - 2 - 4.65 43 14 2,408 98,728 OUTLET CO. OTU N 18 16 3/4 1 1/4 7.46 19 1/4 14 3/4 1.334 24,012 POST CORP. POST 0 30 25 1/2 4 1/2 + 17.64 30 9 909 27,270 PUBLISHERS BROADCASTING CORP. PUBB 0 2 1/2 2 5/8 - 1/8 - 4.76 4 7/8 1 5/8 919 2,297 REEVES TELECOM RBI 4 3 3 1/8 - 1/8 - 4.00 3 5/8 2 3/8 2,292 6,876

110 FOCUS ON FINANCE BROADCASTING, April 10, 1972 COME MEET THE BRUTS OF BRUT PRODUCTIONS

li uT PRODUCTIONS

THE PROTECTORS: 26 top- drawer action adventures, 1/2 hour each. STARRING: Robert Vaughn and Nyree Dawn Porter. Offered for trade out with Fabergé. Placed on CBS owned stations. rT PRODUCTIONS

REXFORD: 26 action filled 1/2 hours. STARRING: Glenn Corbett as the Game Warden protecting wildlife from poachers and extinction. A pet Cheetah helps in adding color. u PRODUCTIONS

ANITA IN JUMBLELAND: 261/2 hours of musical children's shows. STARRING: Anita Harris...the most popular female TV star in Britain. Singer, figure skater... charm in abundance.

11 RUT PRODUCTIONS

WHISTLING WIZARD: The inimitable puppet wizardry of Bill Baird. In 26 1/2 hour children's shows.

Come meet some of our other BRUTS... Dan Goodman, Bill Rhodes. Come meet them and discuss these and other exciting happenings from Brut Productions, over music, refreshments, hors d'oeuvres and gifts from Fabergé.

At the Sheraton Blackstone Hotel, Patrick Room (lower level)

April 9 thru April 12, 12 noon -8:00 P. M. Approx. Total market shares capital/- Stock Closing Closing Net change % change (972 out ration symbol Exch. April 4 March 28 In week in week High Low (000) (000)

RIDOER PUBLICATIONS RP! N 32 33 1/4 - 11/4 - 3.75 34 1/2 26 9,146 292,672 ROLLINS ROL N 50 5/8 49 1/4 + 1 3/8 + 2.79 53 1/2 44 3/4 8,087 409,404 RUST CRAFT RUS A 29 3/8 29 1/2 - 1/8 - .42 30 5/8 24 2,3IB 68,091 SCHERING -PLOUGH SGP N 96 7/8 96 1/4 + 5/8 .64 98 82 5/8 25.174 2.438,73! STORER SBK N 42 5/8 42 + 5/8 + 1.48 42 5/8 31 4.223 180,005 TIME INC. TL N 58 60 3/4 - 2 3/4 - 4.52 64 3/4 55 3/8 7,258 420,964 TURNER COMMUNICATIONS 0 5 5/8 4 7/8 3/4 + 15.38 5 5/8 2 1,328 7,470 WASHINGTON POST CO. WPO A 33 33 3/4 - 3/4 - 2.22 34 1/2 23 1/2 4,753 156,849 WOME TCO MOM N 24 1/4 23 1/8 + 1 1/8 + 4.86 24 7/8 18 1/2 5.815 141,013 CATV TOTAL 165,513 7,008,560

AMECO ACO 0 2 1/2 5 1/4 - 2 3/4 - 52.38 12 3/4 1 1/2 1.200 3,000 AMERICAN ELECTRONIC LABS AELBA 0 7 7/8 8 - 1/8 - 1.56 9 3/4 3 1,668 13,135 AMERICAN TV E COMMUNICATIONS AMTV 0 41 36 1/8 4 7/8 13.49 43 1/2 17 1/4 2,434 99,794 RURNUP E SIMS BSIM 0 41 1/8 37 1/2 + 3 5/B * 9.66 41 1/8 11 1/2 3,061 125,883 CABLECOM- GENERAL CCG A 14 3/8 14 3/8 18 1/4 14 2,485 35,721

CABLE INFORMATION SYSTEMS 0 3 1/4 4 1/4 - 1 - 23.52 4 3/4 1 3/4 955 3,103 CITIZENS FINANCIAL CORP. CPN A 13 12 3/8 5/8 + 5.05 22 7/8 12 3/8 1,590 20,670 COLUMBIA CABLE CCAB 0 27 1/2 27 1/4 + 1/4 + .91 27 1/2 10 1/8 900 24,750 COMMUNICATIONS PROPERTIES COMU 0 27 3/8 26 7/8 + 1/2 + 1.86 27 3/8 11 1/8 1,906 52,176 COX CARLE COMMUNICATIONS CXC A 30 3/8 27 7/8 2 1/2 8.96 33 7/8 23 1/4 3,552 107,892 CYPRESS COMMUNICATIONS CYPR 0 16 3/4 13 5/8 + 3 1/8 + 22.93 17 3/4 7 2,707 45.342 ENTRON ENT A 7 1/2 7 3/4 - 1/4 - 3.22 9 1/4 3 3/4 1,320 9,900 GENERAL INSTRUMENT CORP. GRL N 27 26 1/2 + 1/2 1.88 29 1/4 20 3/4 6,371 172,017 LVO CARLE INC. LVOC O 15 14 + I + 7.14 16 1/2 6 3/4 1,466 21,990 STERLING COMMUNICATIONS STER 0 6 1/4 6 1/4 7 3/4 3 1/2 2,162 13,512 TELE- COMMUNICATIONS TCOM 0 15 3/4 15 1/2 1/4 1.61 30 1/8 15 1/2 2,856 44,982 TELEPROMPTER TP A 34 5/8 30 5/8 4 + 13.06 36 7/8 28 1/8 13,236 458,296 VIACOM VIA N 27 23 5/8 3 3/8 14.28 27 15 1/2 3,791 102,357 VIKOA VIK A 16 1/8 15 3/8 . 3/4 + 4.87 19 3/4 8 2,344 37,797

Programing TOTAL 56,004 1,392,317

COLUMBIA PICTURES CPS N 12 7/8 13 1/8 - 1/4 - 1.90 14 7/8 9 1/8 6,342 81,653 DISNEY DIS N 165 1/4 160 1/2 + 4 3/4 + 2.95 171 1/2 132 3/4 13,223 2.185,100 FILMWAYS FRY A o 1/8 6 1/2 - 3/8 - 5.76 8 5 3/4 1,832 11,221 GULF E WESTERN GM N =2 7/8 38 1/4 4 5/8 12.09 42 7/8 28 15.816 678,111 MCA MCA N 33 5/8 33 + 5/8 1.89 35 1/4 25 5/8 8,165 274,548 MGM MGM N 19 1/2 17 7/8 + 1 5/8 + 9.09 21 1/2 17 1/4 5,895 114,952

MUSIC MAKERS MUSC 0 3 1/2 3 1/2 3 1/2 1 1/8 534 1,869 TELE -TAPE PRODUCTIONS D 1 1/8 1 1/8 2 7/8 1 2,190 2,463 TRANSAMERICA TA N 22 21 3/4 + 1/4 + 1.14 23 1/2 18 1/8 64,418 1,417,196 20TH CENTURY -FOX TF N 15 1/2 14 3/8 + 1 1/8 + 7.82 17 11 3/8 8,562 132,711

WALTER READE ORGANIZATION WALT 0 2 1/8 2 1/4 - 1/8 - 5.55 4 1/8 1 3/8 2,414 5,129 WARNER COMMUNICATIONS INC. MCI N 42 1/4 42 7/8 - 5/8 - 1.45 47 5/8 31 3/4 16,221 685.337 WRATHER CORP. WCO A 14 3/4 13 7/8 + 7/8 + 6.30 17 7/8 9 7/8 2.164 31,919

Service TOTAL 147,776 5,622,209

JOHN BLAIR BJ N 19 3/4 20 - 1/4 - 1.25 20 3/4 16 3/4 2,597 51,290 COMSAT CO N 64 3/4 62 1/4 * 2 1/2 + 4.01 75 3/8 56 5/8 10,000 647,500 CREATIVE MANAGEMENT CMA A 13 5/8 13 3/4 - 1/8 - .90 13 7/8 9 3/8 969 13,202 DOYLE DANE BERNBACH DOYL 0 26 1/2 27 3/8 - 7/8 - 3.19 28 1/2 24 1,872 49,608 ELKINS INSTITUTE ELKN 0 3 3/8 3 1/2 - 1/8 - 3.57 16 3/8 3 1,664 5,616 FOOTE, CONE E BELDING FCB N 11 3/4 12 - 1/4 - 2.08 12 1/8 10 5/8 2,196 25,803 GREY ADVERTISING GREY O 16 3/8 16 3/8 18 9 1/4 1,209 19,797 INTERPURLIC GROUP IPG N 24 7/8 25 3/8 - 1/2 - 1.97 28 3/4 23 1/2 1,673 41,615 MARVIN JOSEPHSON ASSOCS. MRVN 0 14 5/8 13 5/8 1 7.33 14 5/8 5 7/8 825 12,065

MCCAFFREY E MCCALL 0 11 1/4 9 7/8 + 1 3/8 + 13.92 16 1/2 7 585 6,581

MOVIELAB MOV A 3 1/8 2 + 1 1/8 * 56.25 3 1/8 1 5/8 1.407 4,396 MPO VIDEOTRONICS MPO A 3 1/8 5 5/8 - 2 1/2 - 44.44 7 1/8 3 1/8 547 1,709 A. C. NIELSEN NIELB 0 46 7/8 46 5/8 + 1/4 .53 50 37 5/8 5,299 248,390 OGILVY E MATHER OGIL 0 47 1/2 48 - 1/2 - 1.04 48 24 1,096 52.060 PKL CO. PKL A 7 7 7/8 - 7/8 - 11.11 9 1/2 6 3/8 778 5,446 J. WALTER THOMPSON JWT N 44 7/8 45 1/4 - 3/8 - .82 46 40 1/4 2,873 128,925 WELLS, RICH, GREENE WRG N 22 20 1/2 + 1 1/2 * 7.31 27 7/8 19 5/8 1,579 34,738

TOTAL 37,169 1,348.741 Manufacturing

ADMIRAL ADL N 25 22 1/2 + 2 1/2 11.11 27 17 1/8 5,163 129,075 AMPEX APX N 7 3/4 7 5/8 + 1/8 + 1.63 15 1/8 7 10,873 84,265 CARTRIDGE TELEVISION INC. 0 36 1/2 33 3/4 + 2 3/4 + 8.14 43 1/2 16 1/2 2,083 76,029 CCA ELECTRONICS CCAE 0 5 1/4 4 5/8 5/8 13.51 5 1/4 2 1/4 881 4,625 COLLINS RADIO CRI N 16 1/2 16 * 1/2 + 3.12 18 3/8 13 3/8 2,968 48,972 COMPUTER EQUIPMENT GEC A 3 3/4 3 3/4 4 5/8 3 2,404 9,015 CONRAC CAR N 35 3/4 35 1/8 + 5/8 1.77 37 5/8 27 1/8 1,259 45,009 GENERAL ELECTRIC GE N 67 1/4 64 1/2 + 2 3/4 + 4.26 67 1/4 58 1/4 181,607 2,213,070 HARRIS -INTERTYPE HI N 52 1/4 52 5/8 - 3/8 - .71 59 48 1/4 6,344 331,474 MAGNAVOX MAG N 45 42 1/4 * 2 3/4 + 6.50 52 1/4 41 17,283 777,735 3M MMM N 147 1/4 148 1/2 - 1 1/4 - .84 149 5/8 129 1/4 56,251 8,282,959 MOTOROLA MOT N 95 3/4 93 1/4 + 2 1/2 + 2.68 98 3/8 80 13,411 1,284,103 RCA RCA N 39 1/8 37 5/8 + 1 1/2 3.98 45 36 3/4 74.437 2,912,347 RSC INDUSTRIES RSC A 3 7/8 3 3/4 + 1/8 + 3.33 4 3/8 2 7/8 3,458 13,399 TELEMATION TIMT 0 9 1/4 13 3/4 6 1,050 9.712 WESTINGHOUSE WX N 49 7/8 47 5/8 2 1/4 4.72 49 7/8 43 86.927 4,335,484 ZENITH ZE N 49 1/4 46 7/8 + 2 3/8 + 5.06 50 1/2 41 3/8 19,025 936,981

TOTAL 485,424 1,494,254

GRAND TOTAL 955,002 19,966,617

Standard & Poor Industrial Average 121.44 119.24 +2.20

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading In stock. Pierce Fenner & Smith Inc., Washington.

112 FOCUS ON FINANCE BROADCASTING, April 10, 1972 fasifoltufles®

Broadcast Advertising media buyer. Hal Goldberg, VP for Stanford B. Silverman, director of media and research director, appointed agency /advertiser /broadcaster services, Michael G. Agate, director of sales and director of research and media services. Brand Rating Index, New York, ap- client services, Cambridge Research and John Neale, VP and management repre- pointed senior associates, Vitt Media Development Group, named senior VP sentative, appointed director of client International, New York, media -buying services. Bruce and account group manager, McCann - Sutherland, account service. Mr. Laterre also named VP Erickson, New York. Donald M. Stan- executive, appointed account supervisor. and assistant to president at Vitt. Madeline Betsch, former account execu- ley, senior VP, agency's San Francisco E. P. (Ted) Genock, director of office, tive, Dancer- Fitzgerald -Sample, New broad- moves to New York as execu- cast advertising, Eastman Kodak Co., tive creative director. York, joins Knox Reeves as account executive. Rochester, N.Y., retires after 18 years Peter Falcone and Walter Carey, ac- in firm's broadcast activities. Roger K. count executives, Doyle Dane Bern - William E. Brownell, VP and creative Morrison, former broadcast supervisor, bach, New York, named VP's. group head, Dancer -Fitzgerald-Sample, J. Walter Thompson, New York, suc- New York, Joe Vodneck, named VP and associate ceeds Mr. Genock. senior VP and director of creative director, Clyne Maxon there. creative services, Ayer/Jorgensen /Mac- Jared B. Wininger, with Wininger- donald, San Francisco, appointed to ad- John E. Horton, Washington repre- Stoller- Rothman, Cleveland, sentative resigns to ditional duties as manager of A /J /M for Universal City Studios, establish Jared B. Wininger Inc. New San Francisco office. assumes additional duties as VP and agency will be associated with Washington Ralph office manager, Doremus & Bing Advertising there in new concept, Frederick A. Malsom, group creative Co., advertising and PR firm. director, and Daniel D. Ellithorpe, as- Creative Advertising Associates, made sociate creative director, Campbell - Nancy Broz, with Clinton E. Frank, up of independent agencies pooling Ewald, Detroit, named VP's. Chicago, appointed assistant media talent, floor space, personnel and equip- planner. ment. Hal Nitch, associate media director, Knox Reeves Advertising, Minneapolis, Dr. Kenneth Warwick, executive VP, John C. Shelby Jr. and Herbert D. appointed media director. Jeanne Smith, Appel Haley Fouriezos, New York, re- Gordon, media supervisors, Pittsburgh senior media buyer, appointed media search firm, named VP and associate office, Ketchum, MacLeod & Grove, ap- supervisor. Sharon Belsaas, spot- buying research director, Grey Advertising pointed associate media directors. there. coordinator, appointed media buyer. William A. Long, senior medio buyer, Roger Stevens, with buying group, ap- Mike LaTerre, VP, director of media, Leo Burnett, Chicago, joint Needham, pointed special projects director and Shaller- Rubin, New York agency, and Harper & Steers there as assistant media

how TO oENEr an fm signn with

It's easy to do. Not too expensive either. Good stereo demands low VSWR. Our circular polarized "Penetrator" antenna guarantees a VSWR P of 1.1 to 1 before it's even mounted. And after installation it may be field trimmed to repro- duce a VSWR value of 1.08 to 1. This provides a superior stereo signal.

The "Penetrator" will also increase your audience by penetrating difficult areas and by reaching more car receivers and small port- JAMPRO ANTENNA COMPANY ables. It's the only circularized FM antenna A DIVISION OF COMPUTER EQUIPMENT CORPORATION with variable horizontal -to- vertical gain ratios. PHONE (916) 383 -1177 It delivers a signal with sock! 6939 Power Inn Road Sacramento, CA 95828 O

BROADCASTING, April 10, 1972 113 supervisor. Yolanda Brugaletta, de- Chuck Conrad, sales manager, WEAT -TV tion's licensee. (BROADCASTING, March velopmental research supervisor, joins West Palm Beach, Fla., appointed gen- 27). NH &S as director of developmental re- eral sales manager, WEAT- AM- FM -TV. Arthur D. Glenn, VP and general man- search. John B. Rogers, sales manager, WJAC -TV ager, KOCO -TV Oklahoma City, named F. Towne Cornee, manager of TV net- Johnstown, Pa., appointed sales director, president and general manager. work sales development, NBC, Chicago, WJAC- AM- FM -TV. James R. Searer, executive VP, wUHQ- as field ac- joins J. Walter Thompson Tv Battle Creek, Mich., elected presi- count representative, in Dallas. Edwin A. Trizil, VP, Post-Keyes-Gard- ner, Chicago, retires after 50 years in dent and chief executive officer. copy group super- Don Brown, senior advertising. Ron Westby, general manager, Koxx- visor, L. W. Frohlich, New York, joins Douglas Brown, with sales staff, wcuE- (AM) Keokuk, Iowa, elected president BBDO there as creative director of Inc. pharmaceutical division. AM-FM Cuyahoga Falls, Ohio, appointed of licensee Koxx local sales manager. A. James Bruno, president of Security Gerald Pearsen, programing executive, Dave Page, former sales manager, by Bruno, Hamden, Conn., investigative Telcom Associates, New York, joins KsPO(AM) Spokane, Wash., joins KLO- and security firm, elected director and Beachner Advertising, Rochester, N.Y., (AM) Ogden, Utah, as general sales VP, Hercules Broadcasting Co., licensee as VP. manager. of KRAK(AM)- 10HIQ(FM) Sacramento, Joel Rappin, writer- producer, A. Eicoff Larry Arnold, creative supervisor, Rink Calif. & Co., Chicago, appointed TV creative Wells & Associates, Chicago, forms The Paul H. Downs, general manager, WCHS- director. Associate Creative Director Inc., agency (AM)-WBES(FM) Charleston, W.Va., Seth Dingley, former account supervisor, there. Address: 2 East Oak Street 60611. appointed director of radio, media Gardner Advertising, St. Louis, appoint- general sales manager, division, Rollins Inc., diversified com- F. J. Rawlinson, interests, Atlanta. ed management representative. KLOL(FM) Houston, appointed to newly pany with broadcast Paine, assistant research position of station manager. He is succeeded at Rollins's Charleston Robert S. created Robert Manning, director of woR -TV New York, appointed stations by director, Steve Wrath, station manager and sales Co. of and sales development man- family -owned H. A. Manning research manager, KYNO -FM Fresno, Calif., joins and publishing ager, ABC Television Spot Sales there. New York, printing K101(FM) San Francisco as national house. Glen Botkin, account executive at Hal sales manager. New York, Hugh Smith, Rome Cable TV, Rome, Tulchin Productions Ltd., Henry A. Troncol sales manager, wYSP- Georgia Cable named VP in charge of sales for Mort Ga., elected president, (FM) Philadelphia, appointed to simi- Television Association. Pete Freeauf, Kasman Productions Inc. there, pro- lar position with WCAU -FM there. and industrial Gray Cablevision, Albany, elected VP. ducer of TV commercials Gainesville Cable and theatrical films. Robert N. Howell, The Media TV, Gainesville, elected secretary- Robert B. Rhoads, programing and ad- treasurer. Directors include: Grady Ire- vertising sales director, Teleprompter, land, Georgia Cablevision, Atlanta; Jon as Perry B. Bascom, Heber H. Smith and Atlanta, joins wDEF -Tv Chattanooga R. Israel elected VPs of NBC Oscher, Carterville Cable TV, Carters- local-regional sales manager. Dennis Radio Division. Mr. Bascom is general ville; Frank Hurst, Community Tele- Michael Polatschek, sales manager, manager, WNBC -AM -FM New York; Mr. cable of Georgia, LaGrange, and WDRB -TV Louisville, Ky., appointed gen- Smith is general manager, KNBR -AM -FM Charles Wood, Columbus Cablevision, eral sales manager. San Francisco and Mr. Israel is general Columbus. Bill Morrow, Calhoun Co., John B. Kavanaugh, with sales staff, manager, WMAQ -AM -PM Chicago. Atlanta, elected director of associates. KwoN -Tv Denver, appointed local sales David J. Shurtleff, VP- broadcasting John Irvin, director of community re- manager. division, The Outlet Co., licensee of lations and producer, xssou -TV Houston, of Richard C. Goldstein, retail- develop- wJAR -AM -Tv Providence, R.I., WDBO- appointed to newly created position mental sales manager, wcBS-Tv New AM-FM-TV Orlando, Fla., and KsAT(Tv) assistant to general manager. York, appointed sales manager, WCAU- San Antonio, Tex., resigns after more Fred Burgi, station manager, xrwo(AM) TV Philadelphia. Both are CBS-owned than 20 years with fim. No successor Casper, Wyo., appointed general man- stations. has been named. ager. Bob Dallas Price, with KORK -AM- FM Mr. Burgi. E. Jack Baker, with sales staff, WCAU -AM- Wynn Hott, station manager, WSOC -AM- Las Vegas, succeeds KTWO-TV FM-TV Philadelphia, appointed sales FM Charlotte, N.C. joins WAVA -AM -FM D. Merrill, station manager, manager for radio. Arlington, Va. as general manager. Casper, appointed general manager. George R. Moody Jr., with sales staff, Peter A. Lund, VP for sales, Ksoo(AM) Norman F. Taft, assistant manager and KFOO(FM) San Francisco, appointed San Diego, named VP and general man- general sales manager, KRKO(AM) sales manager, KPSJ(FM) San Jose, ager. He succeeds late James R. Light- Everett, Wash., appointed station man- Calif. foot, president of Generation II, sta- ager. Rick Allen, program director, wFnt- (AM) Roanoke, Va., appointed to additional duties as manager. RECENT SALES Thursa Crittenden, with wMAL -Tv Washington, appointed manager for Lake Arrowhead Cable TV Inc. KTOM minority affairs for Washington Star KIMA -TV KEPR -TV KLEW -TV KKIS station group which comprises: WMAL- Sampson -Hill Corp. Newhall Signal AM-FM-TV, WLVA -AM-TV Lynchburg, During the NAB you are invited to our Hospitality Suite Va., and way (Tv) Charleston, S.C. Rooms 2109A-2112A Conrad Hilton Hotel Programing WA 2-4400 Joseph Lewin, general manager, industrial film division, Avco Broadcasting Corp., Cincinnati, named VP of film Hogan- Feldmann, Inc. production. MEDIA BROKERS CONSULTANTS Les Snow, production manager, KBYR- (AM) Anchorage, appointed program 4404 Riverside Drive, Box 1545, Burbank, California 91505 director. Area Code 213 849 -3201 C. B. Turner, operations manager,

114 FATES & FORTUNES BROADCASTING, April 10, 1972 Fernseh will now Sell, ship, and service its TV cameras all ovélrArnerica. And you will like it. We've combined the quality of Fernseh TV cameras and studio equipment with an entirely new American sales and service organization. It's now quite easy to get the KCU -40. The 3 -tube color TV camera that revolutionized European production techniques. High light sensitivity. High signal -to -noise ratio. Tiltable viewer. And one -quarter or one -half inch camera cables that make the KCU -40 an ideal lightweight camera for both studio and location use. We're ready with a full team of specialists to give you all the service, parts and technical help you'll need. plus, a complete line of products including telecine camgras, standards converters, special effects equipment, and video recording systems. So now; you can get the quality and dependability of Fernseh TV equipment from an American company with an office near you : Chicago Headquarters (3i 2) 681 -5000 Houston (713) 681 -8461 Los Angeles (213) 398 -0777 New York (51.6) 921 -9000 San Francisco (415) 583 -9470 FERNSEH Toronto (416) 252 -3761 Division of Robert Bosch Corporation. WWL -TV New Orleans, joins KOA -TV Denver in similar capacity. Promotion Chuck Harris, program director, WAUD- informa- (AM) Auburn, Ala., appointed opera- Jerry Greenberg, director of Spot Sales, tions director, WCLS(AM) Columbus, tion services, CBS Radio Ga. New York, assumes additional duties as director of information services, AM Roger Shea, producer- director of Red station administration, CBS-owned AM Sox baseball, WHDH -TV Boston (suc- stations. Marconi. ceeded by WCVB -TV Boston), joins waz -TV there in similar capacity. Richard W. Owen, director of research and sales promotion, WNEW -TV New Andrew B. Ferguson Jr., studio produc- York, named VP. er of Children's Television Workshop series, The Electric Company, appointed A. H. Christensen, managet, KPSJ(FM) producer, succeeding Samuel Y. Gib- San Jose, Calif., appointed director of bon, who now becomes executive pro- advertising and promotion, PSA Broad- ducer. casting's radio outlets, of which KPSJ is one. Don Guthrie, with WKBN -AM -FM Youngstown, Ohio, appointed program Meredith Levinson, publicity and publi- The first director. cations writer, Avco Broadcasting Ellen D. Hudson, news coordinator, Corp., Cincinnati, appointed to newly Salt -Tee Television Productions, ap- created position as publicity manager. name in pointed program director of its associ- Nancy Delion, assistant advertising man- ated WSLT -FM Ocean City, N.J. ager, Indiana Bell, Indianapolis, appointed advertising promotion manager, Broadcast Journalism Avco. Broadcasting Forrest M. Bullard, assistant public Lou Cioffi, Tokyo bureau chief ABC affairs manager, KOWO -AM -TV Seattle, News TV, named Bonn bureau chief. appointed manager of public affairs. Don Farmer, national correspondent Rufus Coes, director of activities and for ABC News, appointed correspond- special assistant in public affairs, Broad - ent, London bureau. cast -Plaza, licensee of WTIC- AM -FM -TV Robert Burton, with KAUZ -Tv Wichita Hartford, Conn., appointed assistant Falls, Tex., appointed news director, director of public affairs. Leslie Traban, WOOD -AM -FM Grand Rapids, Mich. PR assistant, appointed public informa- Carl Stokes, former mayor of Cleveland, tion director. and Paul Udell, former political editor. Visit us at KNXT(TV) Los Angeles, join WNBC -Tv New York as co- anchorman. They will Equipment & Engineering take over 6 p.m. newscast effective May 15. Jim Hartz, current 6 p.m. newsman, N. A. B. will continue his 11 p.m. broadcast John B. Wright, former chief engineer duties. of Video Service Co. and Cox Cable - vision, in Woodrow Berry, newsman with WCHS- Atlanta, named divisional VP Tv Charleston, W.Va., joins WLwc(TV) charge of engineering for three sub- of Communications: Booth 306 Columbus, Ohio, as weekend weather- sidiaries Cox Cable man. Cox Cablevision, Telesystems division and Video Service. He remains in Eddie Alexander, with KNEW(AM) Oak- Atlanta. land, Calif., joins KRON -TV San Fran- Continental cisco news department as sports re- Berry Ankeny, with American Tele- porter, while continuing with KNEW. vision and Communications, Denver - based group owner, joins Burnup Franklin Rios, formerly with Chicago CATV & Sims, West Palm Beach, Fla., as bureau, NBC News, joins WON -AM -TV director of CATV engineering. Room there as general assignment reporter. Hugh Robertson, director and honorary Music chairman, Zenith Radio Corp., Chicago, retires after nearly 50 years service. Robert E. Brockway, president, CBS Colin D. Neblett, manager of business Electronic Video Recording Division, development, Fairchild Camera and In- New York, named president, chief ex- strument Corp., Mountain View, Calif., ecutive officer and director of newly joins Collins Radio Co., Dallas, in new- organized Polygram Corp., which will ly created position of director of de- be responsible for U.S. operations of velopment. Polygram, international entertainment Marconi Electronics Inc. complex which include Phonogram Inc. W. Richard Thompson, system designer (Mercury Records), Polydor Records, and engineer for Cal Tel Construction, and Chappell. Jacques R. Chabrier, chief Los Angeles, appointed systems appli- 500 Executive Blvd. executive, Chappel & Co. Inc. and cation engineer for Cypress Communi- Chappel & Co. Ltd., appointed director cations Corp., Los Angeles. and chief financial officer with Poly- Howard W. Town, manager of product Elmsford, N.Y. 10523 gram Corp. planning for video products division, Robert Wens, member of FCC until his Ampex Corp., Redwood City, Calif., (914) 592 -4500 resignation last November to return to joins noncommercial wrrw(Tv) Chi- post of general manager of Harris Radio cago as director of engineering and op- Group, based in Garden City, Kan., erations. TWX 710 -567 -1230 elected to board of directors of Broad- Heinz Krevels, former audio-video cast Music Inc., succeeding late John product manager, BASF Systems, Patt. Ludwigshafen, Germany, appointed

116 FATES & FORTUNES BROADCASTING, April 10, 1972 marketing manager for audio -video vate industry. He will be associated with professional journalistic society, from products, BASF, Bedford, Mass., firm's Martin Marietta, major factor in engi- 1946 to 1960, died March 31 in headquarters. Richard E. Dalessio, neering, space, and communications in- Wheaton, Ill. He is survived by his wife, audio -video assistant product manager, dustries, Orlando, Fla. Elizabeth, one daughter and one son. BASF, Bedford, appointed product Harold P. Fleig and Robert D. Tivilini, George Nasser, 75, general manager of manager. with Chicago sales- service staff, A. C. General Service Studios, Hollywood, Daniel H. Smith, VP for engineering, Nielsen Co., elected VP's. died April 1 in San Francisco. Mr. Capital Cities Broadcasting, Phila- Ernest A. Rockey, senior VP, Gallup & Nasser and his three brothers acquired delphia; Leonard A. Spragg, VP for Robinson, Princeton, N.J., advertising General Service Studios in 1947, and engineering. Storer Broadcasting, Miami and marketing research firm, elected were among first to engage in TV pro- Beach, Fla., and Ralph L. Hucaby, VP president. He succeeds L. E. Purvis who duction. Such early TV shows as I Love and director of engineering, WLAC -TV becomes board chairman. Lucy and Our Miss Brooks were pro- Nashville, appointed to technical com- Mary Bates, VP for communications, duced there. Mr. Nasser is surivived by mittee, Association of Maximum Service Avco Broadcasting Corp., Cincinnati, one sister and six brothers. Telecasters. named recipient of National Headliner Melinda McLaughlin Gandel, 30, broad- L. Richard Fisher, general sales man- award made by Theta Sigma Phi, cast media buyer, Independent Media ager, semiconductors, GTE Sylvania, women's society for professional journal- Services, New York, died of cancer Waltham, Mass., appointed Western ism and communications, for "profes- April 1 at Memorial hospital, New area sales manager, CATV operations sional excellence in the field of broad- York. In 1970 she handled broadcast of GTE Sylvania, Seneca Falls, N.Y. casting." buys in successful senatorial campaign Steve Broomell, former broadcast man- of John V. Tunney (D- Calif.). Mrs. ager, CBS Laboratories, Stamford, Deaths Gandel is survived by her husband, Earl. Conn., opens Broadcaster's Service Co., Hugh Brundage, 57, news director of division of Wycom Corp., licensee of Hal Roach Jr., 53, former TV and movie film producer, died March 29 in KMPC(AM) Los Angeles, died March KOJO (AM ) Laramie and KODI (AM ) St. John's hospital, Santa Monica, 31 in North Hollywood, Calif., of Cody, both Wyoming. New firm will cerebral hemorrhage. Mr. Brundage, provide engineering consulting services. Calif., from complications of pneu- monia He was son of Hal Roach Sr. who who spent 34 years in broadcast news, Joseph T. Loscalzo, with sales staff, founded Hal Roach studio in early film had been news director of KMPC since Spencer Kennedy Labs, joins Magna- days. Younger Mr. Roach took control 1957. Mr. Brundage is survived by his vox CATV division, Manlius, N.Y., as of studios in 1953. In 1958 his Hal wife, Pat, and one son. Mid-Atlantic regional sales representa- Roach Enterprises purchased Mutual Lawrence Holland, 78, pioneer radio tive. Broadcasting Co., but subsequently went sportscaster, WWJ-AM-FM Detroit, died bankrupt. He had spent last few years March 21. Allied Fields writing and producing films overseas. Lester Culley, 69, who retired four Mr. Roach is survived by his wife, Alva, years ago as NBC recording supervisor, George Frank Mansur Jr. has resigned two daughters and his father. died March 29 in Idlewild, Calif., of as deputy director of Office of Tele- Victor E. Bluedom, 55, former national heart attack. His wife, Elizabeth, one communications Policy to return to pri- executive director, Sigma Delta Chi, daughter and two sons survive.

our 41st year

one of the world's foremost music -licensing organizations.

At the NAB, visit SESAC's Hospitality Suite, Room 900, at The Conrad Hilton, Chicago.

WORLD HEADQUARTERS 10 Columbus Circle, New York, N.Y. 10019 1212) 586 -3450 REGIONAL OFFICES The SESAC Building, 1513 Hawkins Street, Nashville, Tenn. 37203 1615) 244 -1992

3ROADCASTING, April 10, 1972 117 forlheRecord

BROADCASTING, March granted mod. of license covering deletion of pre- Burrell. Jerry Carter and Joseph H. Pyle dba As compiled by cise frequency control equipment from aur. trans - Queen City Broadcasting; and William B. Neal), 27 through April 4, and based on fil- mission. Action March 23. AM proceeding, designated Hearing Examiner Jay A. Kyle to serve as presiding and and other FCC Broadcast Bureau officer ings, authorizations WBOC -TV Salisbury, Md.- scheduled prehearing conference for May 16, and granted to change aur. ERP to 35.5 kw; CP hearing for June 12 (Does. 19480 actions. type 28. -2). Action change of trans. Action March March 27. Abbreviations: Alt.- alternate. ann.- announced. KMSP -TV Minneapolis - Broadcast Bureau Hearing Examiner Forest L. McClenning in ant.- antenna. aur.-aural. aux.- auxiliary. CAN granted mod. of license covering change in studio -community antenna television. CH- critical New London, Wis. (New London Enterprises location to 6975 York Avenue, South, Minneapo- Inc.), AM proceeding, granted petition by appli- hours. CP-construction permit. D -day. DA-di- lis. Action March 24. rection antenna. ERP-effective radiated power. cant and dismissed with prejudice its application khz- kilohertz. kw- kilowatts. LS -local sunset. WIIC-TV Pittsburgh -Broadcast Bureau granted (Doc. 19409). Action March 28. ERP mhz- megahertz. mod. -modification. N- night. mod. of license covering reduction of aur. Hearing Examiner Ernest Nash in Fajardo, to 29.5 kw and specify type main aur. trans. PSA- presunrise service authority. SCA- subsidiary Puerto Rico, and Frederiksted, St. Croix, Virgin communications authorization. SH- specified hours. Action March 24. Islands (Fajardo Broadcasting Corp. and Carlos SSA- special service authorization. STA- special KOTA -TV Rapid City, S.D.- Broadcast Bureau A. Lopez -Lay), AM proceeding, ordered Fajardo temporary authorization. trans. -transmitter. UHF granted mod. of license covering operation of Broadcasting to respond to request for admission -ultra high frequency. V- unlimited hours. VHF trans. by remote control from 6th and St. Joe of facts filed Feb. 22, no later than April 10 -very high frequency. vis.- visual. w- watts. - Streets, Rapid City. Action March 30. (Dots. 19386-7). Action March 28. educational. HAAT-height of antenna above average terrain. CARS-community antenna relay station. Other action Other action Review hoard granted petition by Community Review board in Corvallis, Ore., AM, FM pro- Broadcasting of Boston Inc., one of applicants in ceeding, granted Ted A. Jackson extension of New TV stations comparative proceeding for ch. 7 Boston, to add time through April 11 to file oppositions to peti- Section 1.65 issue against Dudley Station Corp., tion to enlarge issues filed by Corvallis Broad- Action on motion another applicant for same channel (Does. 18759- casting Corp. in proceeding involving applications 61). (Section 1.65 of rules requires that applicant of Corvallis Broadcasting, Ted A. Jackson, and Hearing Examiner Chester F. Naumowicz Jr. is responsible for continuing accuracy and com- Western Radio Corp. for facilities formerly au- in Daytona Beach, Fla. (Cowles Florida Broad- pleteness of information furnished in proceeding thorized to KFLY-AM-FM Corvallis (Does. casting Inc. and Central Florida Enterprises Inc.), involving pending application. Whenever informa- 19439-44). Action March 24. TV proceeding, dismissed motion by Cowles for tion changes applicant shall amend application to extension of time; ordered that hearing sessions reflect changes within 30 days.) Community's re- commencing on May 22 shall be governed by quest for misrepresentation issue against Dudley procedures set forth during conference of Jan. 28 and for profiteering issue against Bertram M. Lee, Existing AM stations (Does. 19168 -70). Action March 22. president of Dudley, was denied. In separate action, Community's petition to enlarge issues in Final actions proceeding against RKO General Inc. (licensee of Other action WNAC-TV, ch. 7, Boston), to determine whether WRMA Montgomery, Ala.- Broadcast Bureau RKO's parent corporation, General Tire and granted mod. of permit for extension of comple- Review board in Los Angeles, educational TV Rubber Co., used communications inedia to dis- tion date to Oct. 8. Action March 29. proceeding, dismissed application of Viewer Spon- seminate fictitious advertising and used broadcast Riverside, Broadcast sored Television Foundation for new noncommer- weapon KLLU Calif.- Bureau facilities of its subsidiary as trade against permitted remote control. Action March 24. cial educational TV on ch. 58 Los Angeles, in re- competitors, was denied. Actions March 27. sponse to Viewer petition. Action March 15. KGB San Diego -Broadcast Bureau granted KCRA -TV Sacramento, Calif. -Broadcast Bu- Review board in Dubuque, Iowa, TV proceed- in aux. mod. of permit for extension of completion date reau granted license covering changes to June 24. Action March 29. ing, denied request by Broadcast Bureau for ex- trans. and ant. equipment. Action March 24. tension of time through April 21 to appeal exam- Bureau grant- WDBO Orlando, Fla.- Broadcast Bureau grant- iner's ruling in proceeding involving application KIKU -TV Honolulu- Broadcast ed CP to change ant. trans. location to north of of Dubuque Communications Corp. for license to ed mod. of license covering operation of trans. by Lake Avenue, east of Forest Road, two miles 28. City cover CP of KDUB -TV Dubuque (Doc. 19339). remote control. Action March north of city limits of Orlando; change ant. sys- Action March 28. WICD(TV) Champaign, 111.- Broadcast Bureau tem. Action March 27. Review board in New York, TV proceeding, granted CP to make changes in trans. equipment. WSITY Shelbyville, I11.- Broadcast Bureau Action March 28. granted Forum Communications Inc. extension of granted CP to replace expired permit. Action time through April 14 to file oppositions to motion March 29. by WPIX Inc. to enlarge issues. Proceeding involves applications of WPIX Inc. for license re- AM WITZ -AM -FM Jasper, Ind. -Broadcast Bureau newal of WPIX ch. 1 and Forum Communica- New stations granted request for waiver of rules to identify as tions Inc. for CP for new TV to operate on ch. Final action Jasper and Huntingburg, both Indiana. Action 11 (Does. 18711 -2). Action March 27. March 28. WQKY Tampa, i-la.- Broadcast Bureau grant- WLOX Biloxi, Miss.- Broadcast Bureau granted mod. of license covering operation of trans. by ed license covering changes; delete remote con- remote control from main studio location with trol. Action March 28. TV stations DA day; conditions. Action March 31. Existing WMAG Forest, Miss. -Broadcast Bureau grant- Final actions ed mod. of permit for extension of completion Actions on motions date to Sept. 15. Action March 29. KLOC -TV Modesto, Calif.-Broadcast Bureau Chief Hearing Examiner Arthur A. Gladstone WMOX Meridian, Miss.-Broadcast Bureau granted CP to change ERP to vis. 25.7 kw; aur. in Springfield and Joplin, both Missouri (Gary granted license covering alt.-main, N and aux: D 3.39 kw; change type vis. trans. Action March 23. Acker and Billy Wolfe, dba A -W Broadcasting trans. Action March 30. WDSU -TV New Orleans -Broadcast Bureau Co.; Charles Burton, Paul L. Bradshaw, Don KOH Reno -Broadcast Bureau granted license covering use of former main trans. for aux. purposes only. Action March 29. WPRJ Parsippany-Troy Hills, N.J.-Broadcast Bureau granted mod. of permit to change trans. site to Beech Street, Parsippany -Troy Hills and change studio to same as trans.; granted mod. of permit for extension of completion date to Sept. NAB EDWIN TORNBERG 30. Action March 29. WGR Buffalo, N.Y.- Broadcast Bureau granted mod. of license covering operation of trans. by & COMPANY, INC. remote control from Warner Hill Road, one mile 1972 northeast of South Wales, N.Y. Action March 29. WKVO Havelock; N.C. -Broadcast Bureau granted request for waiver of rules to identify as Havelock -Cherry Point, N.C. Action March 21. WMPM Smithfield, N.C. -Broadcast Bureau Hospitality Suite permitted remote control from 1.2 miles north of Smithfield Courthouse, on Old Buffalo Road, Smithfield. Action March 17. KASH Eugene, Ore. -Broadcast Bureau permit- PICK -CONGRESS HOTEL ted remote control from aux, studio at 205 West Eighth Avenue, Eugene, during nondirectional ED TORNBERG operation only. Action March 17. WAMB Donelson, Tenn. -Broadcast Bureau DOUG KAHLE granted CP to increase tower height and efficiency ED WETTER for addition of FM ant.; condition. Action March 27. KQTY Borger, Tex. -Broadcast Bureau granted

118 BROADCASTING, April 10, 1972 license covering changes; change trans. Action manager and 23.85% owner of WYDK(AM) March 28. Yadkinville, N.C. Mrs. Dunnagan is secretary Dallas Bureau granted and 23.85% owner of WYDK. Dr. Hughes is KSKY -Broadcast mod. surgeon. vice of license covering change in name to A. L. He is also president and 21.55% owner of WYDK. Action March 21. We'll share Chilton, individually and as Independent executor of estate of Leonore H. Chilton, deceased, and Memphis-Southwestern at Memphis. Broadcast James R. Wood, partnership dba Sky Broadcast- Bureau granted 89.3 mhz. 12.2 w. HAAT 170 ft. ing Service. Action March 27. P.O. address 2000 North Parkway. Memphis 38112. your exposure KROD Estimated construction cost $5,295; first -year oper- El Paso -Broadcast Bureau granted ating cost license covering aux. trans.; trans. location: $1.000; revenue none. Principals: Wil- liam H. Mitchell, John Hampton Stennis, et al. 10420 Dyer Street. Action March 30. Mr. Mitchell is trustee for Southwestern. Mr. to Broadcasters Stennis is trustee for Southwestern. Action March Action on motion 21. Vernal, Utah -Unitah School District. Broad- Office and Review, in Cleve- Chief, of Opinions cast Bureau granted 89.1 mhz. 17.4 w. HAAT 60 Liability land Heights, Ohio (Friendly Broadcasting Co. ft. P.O. address 20 South First West, Vernal [WJMO(AM)- WLGT(FM))), AM and FM pro- 84708. Estimated construction cost $34,600.25; ceeding, granted motion by Friendly and extend- first -year operating cost $15.550; revenue none. ed through April 7, time to file its response to Principals: Douglas Lawson, Nelson Marshall, et losses Broadcast Bureau's opposition to petition for real. Mr. Lawson is president of board of educa- consideration (Doc. 19412). Action March 28. tion. Mr. Marshall is vice president of board of education. Action March 22. You probably know how much you New FM stations Other actions could afford to pay if you lost a Review board in Sun City, Ariz., FM proceed- suit for libel, slander, piracy, Applications ing, granted request by Sun City Broadcasting Vista, Delta Unified Corp. for extension of time to April 23, within invasion of privacy or copyright Rio Calif. -River School which to file responsive pleadings to request by District. Seeks 89.1 mhz. HAAT 141 ft. P.O. Alvin L. Korngold to enlarge hearing issues. Pro- violation. Here's how to handle a address 445 Montezuma Street, Rio Vista 94571, ceeding involves mutually exclusive applications Estimated construction cost $1,480; first -year op- of Alvin L. Korngold and Sun City Broadcasting bigger judgment: insure the erating cost $150; revenue none. Principals: Neil Corp. for new FM at Sun City (Does. 19087 -8). Hamilton, Dennis Merwin. Mr. Hamilton is presi- Action March 31. We have dent of school district. Mr. Merwin is vice presi- excess with Employers. dent of school district. Ann. March 22. Review board in Rochester, N.Y., FM proceeding. denied petition by Auburn Publishing Co. to the experience and the personnel Normal III.- McLean Communication Corp. enlarge issues against Monroe County Broadcast- Seeks 96.7 mhz, 3 kw. HAAT 300 ft. P.O. address ing Co. in proceeding involving their applica- to help you set up a program and c/o David Wolfenden, Rural Route 1, Hudson, tions for new FM to operate on ch. 280 at Roch- Ill. 61748. Estimated construction cost $45,745; ester, N.Y., and What the Bible Says Inc., for to assist in time of trouble. Write first -year operating cost $60,000; revenue $80,000. same facility at Henrietta, N.Y. (Does. 18674 -6). Principals: David S. Wolfenden (33.33%), Wil- Action March 28. for details. Our nearest office will liam E. Moulie (41.66 %), et al. . Wolfenden Review board in is secretary and minority stockholder in Omni - Lorain. Ohio, FM proceeding, contact you at once. soun Inc., point-of-sale audio merchandising firm, enlarged issues on request of Lorain Community Bloomington, Ill. He was formerly FM operations Broadcasting Co., applicant for new FM at Lo- manager of WBNQ -FM and WROK -FM Bloom- rain, issues against Lake Erie Broadcasting Co. Employers Reinsurance Corp., ington and Rockford, both Illinois. Mr. Moulie is (competing applicant at Lorain) to include deter- president and majority stockholder in Son Mag mination whether Lake Erie has failed to comply 21 West 10th, Kansas City, Corp., electronic equipment manufacturer, Bloom- with provisions of rules; and effect of such non- ington, Ill. Ann. March 24. compliance on applicant's basic or comparative Missouri 64105. Other U. S. qualifications to be commission licensee. Action Sioux City, Iowa -Jim and Tom Hassenger March 31. Broadcasting Co. Seeks 95.5 mhz, 100 kw. HAAT offices: New York, San 989 ft. P.O. address 1400 Pierce Street, Sioux City, Review board in Athens, Tenn., FM proceeding, 51101. Estimated construction cost $112,945; first - scheduled oral argument for April 18 before panel Francisco, Chicago, Atlanta. year operating cost $156,745; revenue $72,000. of review board on initial decision, exceptions and Principals: James M. Hassenger (50 %) and briefs, in proceeding on applications of Athens Thomas R. Hassenger (50 %). Messrs. Hassenger Broadcasting Co. and 3 J's Broadcasting Co.. are each 49% owners of Citizens Loan & Thrift, for new FM facilities on ch. 252A, Athens (Dors. Sioux City. Ann. March 22. 17617.8). Action March 27. Up -date your present Cloquet, Minn. -Cloquet Broadcasting Co. Action on motion Seeks 93.5 mhz, 3 kw. HAAT 139 ft. P.O. address Cine -Voice camera 1011 Cloquet Avenue, Cloquet 55720. Estimated Hearing Examiner Forest L. McClenning in construction cost none; first -year operating cost Wilmington. Ohio (5 Kw Inc. and Clinton County to the all- new cordless $3,800; revenue $32,823. Principals: Harry New - Broadcasting Corp.), FM proceeding, on exam- by (96%), Hazel Newby (3 %) and Harry L. iner's own motion, reopened record and scheduled Newby Harry Newby is registrar of deeds, system. (1%). hearing conference for April 3 (Dots. 19218 -9). Carlton County Court House, Carlton, Minn. Action March 28. Harry L. Newby is attorney. Ann. March 24. *Concord, N.H. -St. Paul's School. Seeks 90.3 mhz 19.9 w. P.O. address Concord 03301. Esti- mated construction cost $1,770; first -year operat- Existing FM stations ing cost $200; revenue none. Principals: Armory Houghton Jr., Samuel L. Callaway, et al. Mr. Final actions Houghton is president of board of trustees. Mr. KXTC(FM) Glendale, Ariz. -Broadcast Bureau Callaway is treasurer, board of trustees. Ann. granted request for waiver of rules to Identify as March 29. Glendale-Phoenix, Ariz. Action March 21. Grandview, Wash. -Bennett Broadcasting Co. KUOA -FM Siloam Springs, Ark. -Broadcast Seeks 96.7 mhz, 3 kw. HAAT 28 ft. P.O. address Bureau granted license covering changes; ERP 638 Decatur, Sunnyside, Wash. 98944. Estimated 34 kw.; HAAT 410 ft. Action March 23. construction cost $17,800; first -year operating cost $3,600; revenue $5,000.Principals: Don G. Ben- WPCH(FM) Decatur, Ga-Broadcast Bureau nett (100 %). Mr. Bennett is sole owner of granted request for waiver of rules to identity as Decatur- Atlanta, Ga. Action March 21. KREW(AM) Sunnyside, Wash. Ann. March 22. Convert your present equipment to the WCJM(FM) West Point, Broadcast Bu- Ga.- latest CP -16 crystal sync motor drive. It has Final actions reau granted CP to install new ant.; ERP 1.85 kw; HAAT 235 ft.; remote control permitted. a small highly efficient drive system and Skowhegan, Me. -FCC denied petitions by Action March 27. an extremely accurate solid state crystal Lakes Region Broadcasting Cop. and WIRY Inc., WSAC -FM Fort Knox, Ky.- Broadcast Bureau control circuit. A compact, self- contained asking reconsideration of FCC action amending granted CP to replace expired permit. Action rechargeable NiLad FM table of assignments by assigning class C FM March 27. ch. 286 to Skowhegan and making related changes battery runs at least -FM West Yarmouth, Broadcast in Maine, New Hampshire and Vermont (Doc. WOCB Mass.- ten 400' magazines 19116). Action March 28. Bureau granted CP to install new trans.; install new ant.; make changes in ant. system; ERP on a single charge. Weston, Mass. -The Rivers Country Day 14 kw; HAAT 245 ft. Action March 27. No external power School. Broadcast Bureau granted 88.3 mhz. 16.53 Benton w. HAAT 45 ft. P.O. address 333 Winter Street, WHFB -FM Harbor-St. Joseph, Mich. - pack. No entangling Weston, 12193. Estimated construction cost Broadcast Bureau granted license covering cables. $4,170; changes; first -year operating cost $500; revenue none. Prin- trans., remote control and studio location redescribed as 2100 cipals: Kenneth MacPherson, et al. Mr. Perry is Fairplain Avenue; ERP 9.2 CP -16 Crystal Drive Kit complete with one kw; HAAT 225 ft. Action March 31. president of board of trustees. Mr. MacPherson NiCad Battery & Charger. Factory installed is vice president of board of trustees. Action WAYL(FM) Minneapolis- Broadcast Bureau Cine March 9. granted request for waiver of rules to identify as in your existing standard Auricon -Voice North Myrtle Beach, S.C. -North Myrtle Beach Minneapolis -St. Paul. Action March 13. converted camera. 51600.00 Broadcasting Corp. Broadcast Bureau granted KBIA -FM Columbia, Mo.- Broadcast Bureau 105.5 mhz, 3 kw. HAAT 300 ft. P.O. address granted request for SCA on subcarrier frequencies Harry D. Dunnagan, Route 1, Box 51 -B, Yadkin - of 41 and 67 khz. Action March 28. THE INC. ville, N.C. 27055. Estimated construction cost CAMERA MART KWMU(FM) Rolla, Broadcast Bureau first -year operating cost rev- Mo.- 456 W. 55th ST., N. Y., N. Y. 10019 757 -6977 $67,387.27; $45,000; granted request for SCA on subcarrier frequencies (212) enue $56,758. Principals: Harry Dutton and Bernice Garrett Dunnagan (18% each), Carlisle of 67 and 41 khe. Action March 28. RENTALS o SALES c SERVICE B. Hughes (18 %), et al. Mr. Dunnagan is general KTTS -FM Springfield, Mo.- Broadcast Bureau

BROADCASTING, April 10, 1972 119 SCA's where appropriate: WAAF(FM) Worces- ter, Mass.; WABK Gardiner, Me.; WADS An- sonia, Conn.; WAGM Presque Isle, Me.; WALE Summary of broadcasting Fall River, and WARE Ware, both Massachusetts; New Haven, Compiled by FCC March I, 1972 WASR Wolfeboro, N.H.; WAVZ Conn.; WBCN(FM) Boston and WBET -FM Not Brockton, both Massachusetts; WBIS Bristol, air Total on air Total Conn.; WBOS(FM) Brookline and WBRK -AM- On Pittsfield both Massachusetts; WBRL Berlin Licensed STA' CP's on air CP's authorized FM N.H. WBRrU(FM ) Providence, R.I.; WBTl1 Vt.; WCAP Lowell, WCAS Cam- 4,4171 Bennington, Commercial AM 4,341 3 14 4.358 59 bridge, WCAT Orange and WCCM -AM -FM Law- 2.3232 109 2,432 Massachusetts; WCFR Springfield, Vt.; Commercial FM 2,275 1 47 rence, all 15 526g WCNX Middletown, Conn.; WCOP-FM Boston; Commercial TV -VHF 503 2 6 5113 Lewiston, Me.; WCRB -AM -FM 2533 WCOU -AM -FM Commercial TV -UHF 178 0 10 1883 65 Waltham, Mass.; WCVR Randolph,Randolph Vt.; DCR 792 and Total commercial TV 681 2 16 699 80 Hanover, N.H.; WDCS(FM) 494 74 588 WDEA -AM -FM Ellsworth, both Maine; WDEW Educational FM 477 1 16 Westfield, Mass.; WDRN(FM) Norwalk, Conn.; Educational TV -VHF 86 3 2 89 2 91 WDME Dover-Foxcroft, Me.; WELL New Haven, Educational TV -UHF 114 o a 122 10 132 Conn. Actions March 30. Total educational TV 200 3 10 211 12 223 Broadcast Bureau granted renewal of licenses for WEEI -AM -FM Boston. Grants are condition- action Special Temporary Authorization. ed on outcome of pending civil antitrust which CBS Inc. is party defendant and that t nonreserved channels. in Includes 25 educational AM's on defendant shall immediately notify commission of 2 Includes 15 educational stations. final disposition of case. Actions March 30. 3 Indicates four educational stations on nonreserved channels. Broadcast Bureau granted renewal of licenses for following stations, co- pending auxiliaries and SCA's where pro riate: WESO -AM -FM South- bridge and WESX p Salent, both Massachusetts; permitted remote control. Action March 28. FM White River Junction, Vt.; WOCB -AM-FM WFAD Middlebury, Vt.; WFGL and WFMP- West Yarmouth, Mass.; WPJB -FM Providence, (FM), both Fitchburg, Mass.; WFST -AM -FM KMHU(FM) St. Louis -Broadcast Bureau -AM -FM Plymouth, Mass.; WPLR- frequencies R.I.; WPLM Caribou and WGAN -FM Portland, both Maine; granted request for SCA on subcarrier (FM) New Haven, Conn.; WSCV(AM) Peter- WGCH Greenwich, Conn.; WGCY(FM) New 41 67 khz. March 28. of and Action borough, N.H.; WSJR(AM) Madawaska, Me.; Bedford, Mass.; WGIR(FM) Manchester, N.H.; KUFM(FM) Missoula, Mont.-Broadcast Bu- WSKI(AM) Montpelier, Vt.; WSRO(AM) Marl- WGUY Bangor, Me.; WHAI -AM -FM Greenfield, reau granted request for SCA. Action March 30. borough, Mass.; WTIC -AM -FM Hartford, Conn.; Mass.; WHEB -AM-FM Portsmouth, N.H.; WHIL- WTVL-AM -FM Waterville, Me.; WTYD(FM) AM-FM Medford, Mass.; WHIM -AM-FM Provi- KVNO(FM) Omaha -Broadcast Bureau grant- New London, Conn.; WVCA -1!M Gloucester, of to Oct. 7. dence, R.I.; WHOU Houlton, Me.; WHRB -FM ed mod. of permit for extension time Mass.; WHNB -TV New Britain Conn.; WDOM- -AM-FM Springfield, both Action March 29. Cambridge and WHYN (FM) Providence, R.I.;*EDB -TV Berlin, Massachusetts; WICC Bridgeport, Conn.; WIDE WCTC -FM New Brunswick, N.J. -Broadcast WEKW -TV Keene, WENH-TV Durham Biddeford, Me.; WIHS(FM) Middletown, Conn.; Bureau Granted mod. of CP to extend completion 'WHED -TV Hanover, WLED -TV Littleton, all WTKE Newport. Vt.; WILD Boston; WILT Willi- date to June 1. Action March 29. New Hampshire. Actions March 30. mantic and WIOF(FM) Waterbury, both Connec- ticut; WJAR Providence, R.I.; WJDA Quincy KMAP(FM) Albuquerque, N.M. -Broadcast Broadcast Bureau granted renewal of licenses mod. of CP to extend completion and WJIB(FM) Boston, both Massachusetts; Bureau anted for following stations and co-pending auxiliaries. Burlington, Vt.; WJTO -AM-FM date to Oct. 1. Action March 27. -FM WJOY -AM-FM and SCAs where appropriate: WMEB Bath, Me.; WKBK Keene and WKBR Manches- WTFM(FM) Lake Success, N.Y. -Broadcast Orono, WMEH -FM Bangor. New Hampshire; WKCI(FM) Hamden, ) Song; ter, both Bureau permitted remote control. Action March WMFO (FM) Medford, WW both Conn.; WKFD Wickford, R.T. Actions March 30. 29. Hadley, WMUA(FM) Amherst, all Massachu- setts; WNUB -FM Northfield Vt.; WPAA(FM) Broadcast Bureau granted renewal of licenses WLIU(FM) Lincoln University, Pa.- Broad- Ma.;Mass.; WPEA(F°M) Exeter, N.H.; for following stations: K70DR Blue Earth, K74 cast Bureau granted CP to replace expired permit Bridgeport, Conn.; WRBB(FM) Action March WPKN(FM) Winona, 1C798K Fairmont, K72CZ Grand Marais for noncommercial educational FM. Boston; WRIU(FM) Kingston, R.I.; WRMC- K73CF Austin Albert Lea and Myrtle. K77BTt 27. FM Middlebury, WRUV(FM) Burlington both Rushford, K77EJ Owatonna and Havana, K77BW WSBA -FM York. Pa.- Broadcast Bureau grant- Vermont; WSCB(FM) Springfield, Mass.; Grand Portage, K8OCR Eyota, K7ICG, K75CP ed license covering changes; trans.; trans. location WSHH(FM) Fairfield,ld Conn.; WTOS(FM) and K77CI, all Willmar K71BT K75BY and redescribed as 1.2 miles north of Hellam borough Cambridge, Mass.; WUH(FM) West Hart - K78CU, all Silver Bay, I71CD, K77CFI73CB limits; ERP 7.9 kw; HAAT 750 ft. Action March ford, Conn.; WCBB (TV) Augusta, Me.; and K81AE, all St. James, K82AF Cass take, all 30. WEDH(TV) Hartford, WEDH(TV ) Norwich, Minnesota; KO4CQ Beach, KO7BJ and KO9JF, WEDW(TV) Bridgeport, all Connecticut; both Bowman, KO7JA and KO9JR Hazen, KO2FR WYFM(FM) Charlotte, N.C. -Broadcast Bu- Vt.; WMEB -TV and studio loca- WETK(TV) Burlington, LaMoure, all North Dakota; KO4BX Northome, reau granted CP to change trans. Orono, WMED -TV Calais, WMEM -TV Presque KO7DQ and Hood Road, 0.6 mile north of Robinson Bergville, Funkley and Shooks. tion to Isle, all Maine; WSBE -TV Providence R.I.; KO9DU both Marcell, rural area and Big Fork; Church Road, near Newell, N.C.; install new Rutland, W VTA(TV) Windsor, changes in ant. sys- WVER(TV) KI1EA Max, Squaw Lake and rural area, all Min- trans.; install new ant.; make WVTB(TV) St. Johnsbury, all Vermont; KAAR- both Hettinger, KO7GZ ERP 100 kw; HAAT 1,230 ft.; condition. nesota; KO7EI, KIOAG, tem; (FM) Yakima, Wash.; KALG Alamogordo, north, east, south and west suburban Minot Action March 30. N.M.; KBMC(FM) Eugene, Ore.; KMTY -FM KO6EW Kenmare, KO7HN Dickinson. KO7HTJ WPLN(FM) Nashville - Broadcast Bureau Clovis, N.M.; KYAC(AM) Kirkland, Wash. Garrison, KO9EG Mott, KO8GB New England, all license covering changes; trans. location: Actions March 30. North Dakota; K02FD Crookston, Minn.; KO2FO 100 kw; Lograntedve Circle, Nashville; ERP HAAT of licenses Valley City. KO2GA Lisbon. KO9JM, KO2DD, 30. Broadcast Bureau granted renewal Fassenden, 295 ft. Action March co- pending auxiliaries, and both Jamestown, KO7HR Harvey and for following stations, Actions March 30. KXOL -FM Fort Worth -Broadcast Bureau SCAs where appropriate: WSME(AM) Sanford, all North Dakota. permitted remote control. Action March 29. Me.: WSRS(FM) Worcester, WSSH(FM) Low- Broadcast Bureau granted renewal of licenses Broad - ell, both Massachusetts; WSVR(AM) West War- for following stations and co-pending auxiliaries KVIL -FM Highland Park -Dallas, Tex.- Mass.; cast Bureau granted request for waiver of rules wick, R.I.; WTAG(AM) Worcester and SCAB where appropriate: WKNE -AM -FM Park- Dallas -Fort Worth, WTSN(AM) Dover, WTSV -AM-FM Claremont, Keene N.H.; WKOX(AM) Framingham, Mass.; to identify as Highland Amherst, Tex. Action March 21. both New Hampshire; W1TT(AM) WKTJ(AM) Farmington, WKTQ(AM) South Mass.; WTWN(AM) St. Johnsbury. Vt.; WTYN- Paris, both Maine; WKXR(AM) Exeter, N.H.; KRBE(FM) Houston -Broadcast Bureau grant- (AM) East Longmeadow, WVBF(FM) Framing- trans.; ERP WLAD -AM -FM Danbury, Conn.; WLAM(AM) ed license coverinig changes; change ham. both Massachusetts; WVMT(AM) and Lewiston, WLKN(AM) Lincoln, both Maine; 96 kw; HAAT 790 ft. Action March 28. WHNY(FM), both Burlington. Vermont; WWCO- WLKW -AM -FM Providence, R.I.; WLLH(AM) KYND(FM) Pasadena, Tex.- Broadcast Bu- (AM) Waterbury, Conn.; WWON -AM-FM Woon- Lowell, Mass.; WLNH -AM-FM Laconia, WLTN- St. Albans, Vt.; reau granted license covering changes; change socket. R.T.; WWSR -AM -FM (AM) Littleton, both New Hampshire; WLYN- trans.; change ant.; ERP 97 kw; HAAT 800 ft. WYBC -FM New Haven. Conn.; WZID(FM) AM-FM Lynn,Lynn Mass.; WMCS(AM) Machias, Action March 28. Manchester, N.H.; WABI -TV Bangor. WAGM- WMKR(AM) both Maine; WMOU- TV Presque Isle, both Maine; WCAX -TV Bur- (AM) Berlin, N.H.; WMRC(AM) Milford, KYAC -FM Seattle- Broadcast Bureau permit- lington, Vt.; WGAN -TV Portland, Me.; WJAR- Washington, N.H. Action March 29. Mass.; WWMT -FM Mt. ted remote control. TV Providence. R.T.; WMTW -TV Poland Spring, WNAB(AM) Bridgeport, Conn.; WNBH -AM -F1.Í WYMS(FM) Milwaukee- Broadcast Bureau Me.; WPRI -TV Providence. R.T.; WTNH-TV New Bedford, WNEB(AM) Worcester, both Mas- granted mod. of CP to extend completion date to New Haven. Conn.; WAIC(FM) Springfield, sachusetts; WNLK(AM) Norwalk, Conn.; Sept. 30. Action March 27. WAMH(FM) Amherst, both Massachusetts: WNTN(AM) Newton, Mass.; WNWY-FM Nor- WBOR(FM) Brunswick, Me.; WBRS(FM) way, Me.; WOKW(AM) Brockton, WPEP(AM) Waltham, WBUR(FM) Boston. WSRS(FM) Taunton, both Massachusetts; Ply- Boston. all Massachusetts: WESU(FM) Middle- mouth, N.H.; WPOR-AM -FM Portland Me.; Renewal of licenses, all stations town. Conn.; WFCR(FM) Amherst, WGBH- WPRO -AM -FM Providence, R.I.; WPSB(FM) FM Boston. WHHR(FM) Winchester, all Massa- Bridgeport, Conn.; WQDY(AM) Calais. Me.; licenses chusetts: WHUS(FM) Storrs. Conn.; WICN- WQRC(FM) Barnstable, Broadcast Bureau granted renewal of Concord, both WQRB(FM) Pittsfield, for following stations, co -p ending auxiliaries, and (FM) Worcester, WTQH(FM) both Massachusetts; WRDO(AM) Augusta, Me.; WABL -AM -FM Bangor, Massachusetts; WKS (FM) Kent. Conn.; Taunton, Mass.; WRUM(AM) SCAB where appropriate: Massachusetts. Actions WRLM(FM) Me.; WATR -FM Waterbury, Conn.; WBNC-AM- WLTI(FM) Lowell, Rumford, Me. Actions March 31. Conway, WCDQ(AM) March 31. Broadcast Bureau granted renewal of licenses WCME-A MH BBrunswick, Me,; WDEV(AM) Broadcast Bureau granted renewal of licenses Westport, Conn.; for following stations: K70CI Columbus, N.D.; Waterbury, Vt.; WggDJF(FMG))) for WBZ -AM -FM Boston. Grants are conditioned K8OCK all Bemidji, WFAU-AM-FM action in K72DT and K75AM and on outcome of pending civil antitrust K7ODU h both Maine; WGAW(AM) Ga dnerr,, MWHMP -AM- which Westinghouse Electric Corp. is party de- Northampton, WHVY(FM) Springfield, all K82BF all Ely, K7OBG DeerK River, FM fendant: outcome of pending civil antitrust action 1¿70DH K74CM WHWB -AM -FM Rutland, Vt.; is K7OCP Grand Marais, Arkin, Massachusetts; in which Westinghouse Broadcasting Co. party Brainerd, K78BP Brainerd resort area, K78AK WINE(AM) Brookfield, Conn.; WKOX(AM) defendant, and that licensee shall immediately K72BE N.H.; WLIS(AM) Old Saybrook, Conn.; each Cass Lake, K79AQ Grand Portage, and Concord, notify commission of final disposition of K76BC, both Walker, K70BV, K73CA, K75AQ, WLMS(AM) Leominster, WMAS(AM) Spring- case. Actions March 30. all field, both Massachusetts; WMMM(AM) West- all Kabetogama, K77CE, K82A7 and K79AH, port WMMW(AM) Meriden, both Connecticutt; Broadcast Bureau granted renewal of licenses International Falls K79AL and K82AI, both Orr, WNAP(AM) Newburyport, Mass.; WNHV -AM- for following stations, co- pending auxiliaries and K77CG, K79BX, K81BK and K83BH, all Granite

120 FOR THE RECORD BROADCASTING, April 10, 1972 PROFESSIONAL CARDS wesomlieml

JANSKY & BAILEY JAMES C. McNARY -Established 1926- COHEN & DIPPELL Atlantic Research Corporation Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Formerly GEO. C. Shirley Hwy. at Edsall Rd. Suite 402, Park Building CONSULTING ENGINEERS DAVIS Alexandria, Va. 22314 6400 Goldsboro Road 527 Munsey Bldg. Bethesda, Md. 20034 Box 798, Upper Montclair, N.I. 07043 (202) 703 -0111 (703) 354 -2400 13011 229 -6600 Phone: (2011 746 -3000 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

EDWARD F. LORENTZ A. D. Ring & Associates GAUTNEY & JONES & ASSOCIATES LOHNES & CULVER Consulting Engineers CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers (formerly Commercial Radio) 1771 N St., N.W. 296 -2315 2922 Telester Ct. 17031 560 -6800 1242 Munsey Building 1334 G St., N.W., Suite 500 Washington, D. C. 20004 347 -1319 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 347 -8215 Washington, D. C. 20005 .((ember AFCCE Member AFCCE Member AFCCE Member AFCCE

EARL JR. A. CULLUM, SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR KEAR & KENNEDY CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS INWOOD POST OFFICE 1302 18th St., N.W., 785.2200 711 14th St., N.W. 2029 K Street N.W. BOX 7004 Washington, D. C. 20006 WASHINGTON, D.C. 20036 Republic 7 -6646 DALLAS, TEXAS 75209 12021 223 -4664 Washington, D. C. 20005 Member AFCCE (214) 631 -8360 (3011 827 -8725 Member : 1FCCE Member AFCCE Member AFCCE

HAMMETT & EDISON JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Radio Cr Television Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 Box 68, International Airport 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 San Francisco, California 94128 Washington, D. C. 20036 Phone: 216 -526 -4386 -5208 (4151 342 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES E. HAROLD MUNN, JR. ROSNER TELEVISION JOHN H. MULLANEY CONSULTING RADIO ENGINEERS SYSTEMS Applications and Field Engineering BROADCAST ENGINEERING CONSULTING RADIO ENGINEER Computerized Frequency Surveys CONSULTANT ENGINEERS- CONTRACTORS 9616 Pinkney Court 345 Colorado Blvd. -80206 (303) 333 -5562 Box 220 29 South Mall Potomac, Maryland 20854 DENVER, COLORADO Coldwafer, Michigan -49036 Plainview, N.Y. 11803 (301) 299 -8272 Member AFCCE Phone: 5(7- 278 -6733 15161 694 -1903 Member AFCCE

MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street SERVICE DIRECTORY Lufkin. Texas 75901 634 -9558 632 -2821

COMMERCIAL RADIO CAMBRIDGE CRYSTALS WALKER S. SMITH, JR. contact MONITORING CO. PRECISION FREQUENCY SPECIALIST IN BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE STUDIO DESIGN AND FUNCTION MEASUREMENTS, AM -FM -TV 201 East Cary Street 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV Monitors Repaired & Certified Suite 309 Washington, D. C. 20036 445 Concord Ave. 103 S. Market St. Richmond, Virginio 23219 for availabilities Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 Phone (816) 524.3777 Phone 16171 876 -2810 (703) 643 -1954 Phone: 1202) 638 -1022 Falls, K74AR Deer River, K74BQ Grand Marais, and to convey distribution facilities to Brook- K82AQ Grand Portage, K8OAL, K75CJ, K78CQ Ownership changes haven Cable TV Inc. was granted (Doc. 18623). and K82BN, all Redwood Falls, K7OEU, K72DJ, In another related action, company requested K74DN and K76CU. all Olivia, all Minnesota. Applications that effective date of order to discontinue CATV Actions March 30. channel service in Hyde Park and Eagle Estates WHEL(AM) New Albany, Ind.-Seeks assign- be stayed until 180 days after disposition of its Broadcast Bureau granted renewal of licenses ment of license from Shell Broadcasting Inc. to retition for reconsideration. Commission denied for following stations. co- pending auxiliaries and WHEL Inc. for aggregate amount of 8200.000. request for a stay in Eagle Estates because of its SCA's when appropriate: KACI The Dales and Sellers: Robert H. Brown, et al. Buyers: James approval of request to convey Brookhaven facili- KO1N- AM -FM -TV Portland, all Oregon; KPUL- J. Nathan (32 %), Richard L. Hitchcock (20 %). ties to Brookhaven Cable. and authorized contin- AM-FM Pullman, Wash.; KRDG Redding, Calif.; et al. Mr. Hitchcock is certified public accountant ued operation of Hyde Park facilities for addi- KROW Dallas, Ore.; KYND(FM) Pasadena. with tax law practice in Louisville, Ky. Mr. Na- tional 90 days to give CATV subscribers oppor- Tex.; KEMO -TV San Francisco. Actions March than is president of WHEL Inc. Ann. March 27. tunity to obtain other CATV service. Actions 30. WBKN(AM) Newton, Miss. -Seeks assignment March 28. of license from Newton County Broadcasting Co. FCC, in separate orders, denied six requests to Robert L. Tatum for $75,000. Sellers: Aubrey for stay of new CATV rules, which became effec- president. el al. Robert Translator actions L. Underwood. Buyers: tive March 31 (boos. 18397, 19397 -A, 18373, L. Tatum (100%). Mr. Tatum is sole owner of 18416, 18892, 18894). Requests, directed against Broadcast Bureau granted Tatum Oil Co., Bay Springs, Miss. He is also Cable Television Report and Order released Feb. Barbourville, Ky.- owner of Tatum Department Store, Bay CP for new VHF translator to serve Barbourville, sole 3, were filed by National Association of Broad- Heidrick, Boone Heights and Artemus, all Ken- Strings. Ann. March 30. casters; Rocky Mountain Broadcasters Associa- tucky, operating on ch. 12 by rebroadcasting pro- WTNI(AM) Trenton, NJ.-Seeks assignment tion; Springfield Television Inc., licensee of grams of WKSO(TV) ch. 29 Somerset. Ky. of license from Delaware Valley Broadcasting Co. KYTV(TV) Springfield, Mo.; KMSO -TV, licensee Action March 21. to Greater Trenton Broadcasting Co. for $225,000. of KGVO-TVT Missoula, KCFW-TV Kalispell, Butte, all Montana, and KMVT -TV Broadcast Bureau granted CP's Sellers: Edward R. Cossman, vice president. et al. KTVM(TV) Imlay, Nev.- Buyers: Daniel M. Lerner (6646 %) and Arnold Twin Falls, Idaho; NBC-Inc., and Association of for two new UHF translators to serve Imlay. (I) of KOLO- S. Lerner (331/2%). Daniel Lerner is 25% owner Maximum Service Telecasters. Commission de- on ch. 66 by rebroadcasting programs of WLLH(AM)-WSSH(FM) Lowell. Mass. Ar- ferred action on petitions for reconsideration by ch. 8 Reno, and (2) on ch. 68 by rebroadcast- TV is 70% owner New- NAB. KMSO-TV and NBC. Actions March 30. ch. 2 Reno. Action nold Lerner of WADK(AM) ing programs of KTVN(TV) port. R.I. He is also general manager and 521/2% March 24. KHS-76 Orcutt and Santa Maria, both Cali- owner of WLLH and WSSH. Ann. March 30. Bureau granted assignment of Emery count Utah -Broadcast Bureau granted fornia-CATV to serve Orangeville, KMOD(AM) Tulsa. Okla. -Seeks assignment license of CARS to Teleprompter Cable Com- CP for new FM translator from Turnpike Broadcasting Corp. to ch. 237 (953 mhz) by re- of license munications Corp. Utah. operating on Gross 882.750. Joseph Junkin, KSL -FM ch. 262 Salt Herbert for Seller: Times Mirror Co., San Marcos, Calif.-CATV broadcasting programs of vice et al. Buyers: Herbert Gross Action March 30. president, Bureau dismissed upon request joint opposition Lake City. (100%). Mr. Gross is director and stockholder to request for special relief and petition for spe- Moorcroft, Wyo.- Broadcast Bureau granted in KFLD -AM -FM Litchfield, Minn. He is also stockholder in WGGR(AM) Buffalo, Minn. Ann. cial relief filed Aug. 6, 1971, on behalf of Western CPs for two VHF translators to serve Moorcroft Telecasters inc. and Television Inc., rebroadcasting programs of March. 27. Midwest li- Koperating on ch. 6 by censees KCST(TV) and KFMB -TV, respectively, 11 and operating on HSD -TV ch. Lead, S.D., KSVC(AM) Richfield. Utah -Seeks transfer of San Diego. Action March 28. ch. 9 by rebroadcasting programs of KTWO -TV control of Sevier Valley Broadcasting Co. from ch. 2 Casper, Wyo. Action March 21. Homer R. Bandley, et al (jointly 100% before, KTY -578 New Bern, N.C. -Broadcast Bureau none to James G. Clawson (none before, granted CP to change trans. location to Park Uinta County, Wyo. -Broadcast Bureau granted after) Avenue, 100% after). Consideration: 880.000. Principal: Glenburnie Gardens, New Bern; change CP for new FIN translator to serve Upper Bear ant. system. Action March 30. River and Evanston. both Wyoming, operating on Mr. Clawson is general manager of KSVC. Ann. ch. 228 (93.5 mhz) by rebroadcasting programs March 22. Carlisle, Silver Spring township, Mechanics- of KCPX -FM. ch. 254 Salt Lake City. Action burg borough, Monroe township, Upper Allen March 30. township, Lower Allen township and Fairview Actions township, all Pennsylvania-CATV Bureau dis- Uinta County Wyo.- Broadcast Bureau granted WBAR(AM) Bartow, Fla.- Broadcast Bureau missed application for CP for new CARS. Action CP for new FM translator to serve Upper Bear March 29. River Valley operating on ch. 244 (6.7 mhz) by granted assignment of license from Radio WBAR rebroadcasting programs of KSL -FM ch. 262 Salt inc. to Polk County Broadcasters Inc. for $72,500. Armstrong Utilities Inc., Ellwood City, Pa.- Lake City. Action March 30. Sellers: James E. Yarbrough. president, et al. CATV Bureau granted petition for extension of Buyers: Michael R. Freeland (25 %), James Ron- compliance date until July 21. Action March 24. ald Lane (25 James Kolb Miles (25 and %), %) WHW -59 Slatington, Jim Thorpe and Mahoning Richard Albright (25 %). Mr. Freeland is sole and Valley, all Pennsylvania -CATV Bureau granted owner of WFWL(AM) Camden, Tenn.. assignment of permit to Blue Ridge Cable Tele- Modification of CP's, WNOI -FM Flora. Ill. He is also 621% owner of vision Inc.: name to Blue Ridge Cable Tenn. Mr. is sales- and change WKTA -FM McKenzie, Miles Television Inc. Action March 15. all stations man for WJZM(AM) Clarksville, Tenn., and Mr. Lane is employed by WFWL. Mr. Albright is KMC -72 Nacogdoches. Tex.-CATV Bureau Broadcast Bu- salesman for WJZM. Action March 22. granted mod. of license covering addition of fre- KKUP(FM) Cupertino, Calif.- of reau granted mod. of CP to make changes in ant. Fla. quency; change ant. system and add relay WRI(AM) Homestead, -Broadcast Bureau to CATV in Nacogdoches. system of noncommercial educational FM station; transfer Seven League KERA-TV Dallas granted of control of (7) Action March 29. ERP 42 w; HAAT 2.290 ft.; remote control per- Productions Inc. from Richard S. Accursio. Paul mitted. Action March 23. Loaner and Ralph Matousek (jointly 100 %) to KMJ -FM Fresno. Calif. -Broadcast Bureau Clement L. and Helen L. Littauer. Consideration: Actions on motions granted mod. of CP to extend completion date $175.000. Principals: Mr. Littauer was formerly peti- to Oct. 1. Action March 27. broadcast and public relations consultant in San Chief, Cable Television Bureau, granted Juan. Puerto Rico. Mrs. Littauer was formerly tion by National Association of Broadcasters, and KMPH(TV) Tulare, Calif.-Broadcast Bureau secretary and director of WRSJ(AM) San Juan. extended to April 17 time to file comments and granted mod. of CP to operate trans. by remote Action March 17. to May 8 time to file reply comments in matter of control from 2600 South Mooney Boulevard, amendment of part 76 of rules to govern importa- Visalia, Calif. Action March 23. WEND(AM) Ebensburg. Pa.- Broadcast Bu- tion radio signals systems (Doc. reau granted assignment of license from Cambria of by CAN 19418). Action March 30. WGR -92 Springfield, Colo. -CATV Bureau County Broadcasting Co. to WEND Inc. for granted mod. of CP to extend completion date of $60.000. Sellers: Cary Simpson, president. et al. Chief Hearing Examiner Arthur A. Gladstone CARS to July 27. Action March 15. Buyers: Robert E. Civis (45 %), Francis C. Krug in Meadville, Pa. (Meadville Master Antenna WMJR(FM) Fort Lauderdale. Fla.- Broadcast 45 %) and Lawrence L. Davis (10 %). Mr. Civis Inc.), CATV proceeding, designated Hearing Ex- Bureau granted mod. of CP to change ant.; change s manager and announcer for WEND. Mr. Krug aminer Herbert Sharfman to serve as presiding transmission line; ERP 100 kw; HAAT 930 ft.; s engineer and announcer for WEND. Mr. Davis officer and scheduled prehearing conference for remote control permitted. Action March 27. s partner in law firm. Davis & Davis. in Ebens- May 15 and hearing for June 5 (Doc. 19479). berg. Action March 22. Action March 27. KICr(FM) Wichita. Kan. -Broadcast Bureau granted mod. of CP to make changes in ant. sys- WTRO -AM-FM Dyersburg. Tenn.- Broadcast tem; ERP 100 kw; HAAT 440 ft.; remote control Bureau granted transfer of control of McQueen permitted. Action March 27. and Co. from Alvin D. Wood (49% before, 40% Cable actions elsewhere after), John L. Slatton (49% before, none WHAT Bowling Green, Ky.- Broadcast Bureau after and C. H. Quick (10% before. none The following are activities in com- granted mod. of CP to extend completion date of after) to Alvin D. Wood (40 %), Murray A. VHF translator to Sept. 29. Action March 29. Flatt (none hfore. 10% after). H. Parks Tigrett munity- antenna television reported to WHVY(FM) Springfield, Mass - Broadcast Bu- (none before. 10% after), et al. Mr. Wood is pres- BROADCASTING through April 4. Re- reau granted mod. of CP to change trans.; ERP ident and general manager of WTRO. He is also 10 kw; HAAT 170 ft.; remote control permitted. president and 4% owner of Tro -Cable Inc.. CATV ports include applications for permission Action March 27. associated with Cablecom General, Dyersburg. to install and operate CATV's, changes Mr. Flatt is 75% owner of Murray Flatt Electric Sault Ste. Broad- WSSM(FM) Marie, Mich.- Newbern. Tenn. He is 75% of in fee schedules and franchise grants. granted of to change trans.; Co.. also owner cast Bureau mod. CP King and Flatt inc.. electric company and change 27. air Franchise grants are shown in italics. ant. Action March charter service. Mr. Tigrett is sole owner of Tig- WQMR(FM) New Brunswick, N.J.- Broadcast rett k Shibley, insurance agency. Newbern. Action Fargo, N.D. -Harmon Killebrew has applied Bureau granted mod. of CP to change trans. loca- March 22. for franchise. tion to Valentine Street and South 5th Avenue, Highland Park, N.J.; change studio and remote Jenkins township, Pa.- Universal Cable TV control location back to present site: 385 George Co. and Northeast Cable TV have applied to Street, New Brunswick, NJ.; change ant.; ERP CATV town council for franchise. 3 kw; HAAT 110 ft. Action March 24. Final actions Sioux Falb, S.D., Apopka, Fla., and Aberdeen WDU-35 Hobart, Okla. -CATV Bureau dis- and Pinehurst, both Florida- American Television missed application for mod. of CP to extend com- FCC denied petition by New York Telephone and Communications Corp. (multiple -CATV own- pletion date. Action March 14. Co. for reconsideration of decision released Oct. er) has been awarded franchises. 7, 1971. in which it was authorized to construct WGY -6l Sayre, Okla.-CATV Bureau granted and operate facilities for channel distribution mod. of CP to extend completion date of CARS Milwaukee -Milwaukee Bucks (pro basketball services to certain CATV systems in New York, team) have applied to city council for franchise. to Sept. I. Action March 15. and refused authorization for others. in separate WVJP Caguas, Puerto Rico -Broadcast Bureau but related action, company's application for Sec- Oshkosh, Wis.- Cypress Cable TV of Oshkosh granted mod. of CP to extend completion date to tion 214 authorization to discontinue common- Inc., subsidiary of multiple -CATV owner Cypress July 1. Action March 30. carrier TV channel service in town of Brookhaven Communications Inc., has been awarded franchise.

122 FOR THE RECORD BROADCASTING, April 10, 1972 CLASSIFIED ADVERTISING

Payable In ad . Check or money order only. Display ads. Situations Wanted (Personal ads) -$25.00 per Inch. All others -$40.00 Deadline for copy: Must be received by Monday for publication next Monday. per inch, 3" or over billed at run -of -book rate. -Stations for Sale, Wanted to Buy Stations, Employment Please submit copy by letter or wire. No telephone Agencies, and Business Opportunity advertising require calls accepted without display Agency confirming wire or letter prior to deadline. space. commission only on display space. Applicants: If tapes or films are submitted, please send $1.00 for each package Help Wanted 30¢ per word -$2.00 minimum. to cover handling charge. Forward remittance se ly. All transcriptions, pho- Situations Wanted 25¢ per word -$2.00 minimum. tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return. All other classifications 35¢ per word -$4.00 minimum. Address replies: do BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. Add $1.00 for Box Number and reply service (each ad), per issue. 20036.

Radio Help Wanted Management Announcers continued News continued Management opportunity, northwest' AM. Successful Radio air personality with production Suburban net affiliate seeks strong reporter . ex. stations under present ownership for over 10 years. ability for leading MOR station in Walt Disney World perienced, northeast only . send 71h ips non- Can you follow policies end bring in fresh ideas? area. Great opportunity in dynamic area. Send air returnable tape and resume . including writing The name.-of the game is sales. Are you ready for check, including production spots and resume to: Bill samples, salary . equal opportunity employer. your final move? May we please have complete in- Taylor, Program Director, WDBO, P.O. Box 1833, Box D -120, BROADCASTING. formation in your first letter? It will be answered Orlando, Florida 32802. promptly. Box C -293, BROADCASTING. Fulltime experienced newsman for MOR CBS affili- Maine contemporary needs production /sales /morn- ate in southwest Va. The man who joins us will Sales ing man combination. Tape to WGHM, Skowhegan have good delivery, be hard working and want to 04976. $200.00 range. grow. Send resume and news tape to Norman Kay, WFIR Radio, Box 150, Roanoke, Va. E.O.E. Sell for the largest and most successful stereo sta- leading Radio -TV operation has opening for top tion in the southeast. Must be energetic with sales - television Send Opening for a qualified newsman. Great development background. Spare no details in first flight announcer. Some if qualified. opportunity tape, Savannah, for a young man. Contact Bob Knutson, WJMS Iron. letter. Box C -273, BROADCASTING. WSAV, Ga. wood, Mich, 906-932.2411. If you can read and Needed immediately, experienced, mature MOR an. write like a pro, this may be what you're looking One of Florida's leading radio stations needs a nouncer for radio shift. Also on -camera TV for. salesman. Top -rated MOR format, 7 market group. evening Send resume, photo, audio tape, VTR, if We are in a large market, but welcome applica. duties. tions from good men in smaller markets who want available, to Program Department, WSBT- AM- FM -TV, South Bend, Indiana 46601. Programing, Production, Others to advance. Equal opportunity employer. Box D -138, BROADCASTING. Immediate opening for experienced, mature staff P.D. Rock, AM. $25,000. Top 50 market experience in Ohio market. Must only. Resume, references, picture, Box C -306, BROAD- Sales manager for growing AM -FM combination. announcer /newsman medium have good voice and be capable of excellent pro. CASTING. City of 80,000. Excellent area for raising a family. duction. Hospitalization, fringe benefits and paid If you have a track record, you can write good vacation. Send tape, resume and salary requirements Production director for leading MOR stations in your own ticket. Contact E. C. Stangland, KCHF 2900 P.A.W., Mansfield, dynamic Central Florida area. Must have mature Radio, Sioux Falls, S.D. 57101. to: Jim Holmes, WVNO, Ohio 44906. No beginners, please! voice, imagination and production ability. Send tape of production spots air check, and complete first Good opportunity- established station. Salary, com- Country power house in number four market needs letter to: Bill Taylor, Program Director, WDBO, mission. Need resume, sales record, KFRO, Long- Post Office Box 1833, Orlando, Florida 32802. view, Texas 75601. morning man with something different. Small and medium market. Men on the way up welcome nowl WRVR 106.7 FM, Rushl Call 215.1.0 4 -2300. Production manager, New York. KTAC AM/FM calling. Expanding sales crew on Highly creative person capable of producing top - AM /FM top rated rock stations, Tacoma, 420,000 rate sound. Experience in technically complex oper- population, Experienced men with at least two years Technical ation required. We program extensive news, re- on the street selling rock format. Ages 22 -32. Ag- motes, talk public affairs, call -ins, ¡an in stereo. gressive go- getters. Start immediately. Phone Jim Chief engineer. AM directional. East Coast suburban Resume, demo tape to General Manager, WRVR, Nelly, 206 -475-7737. market. Must be hard worker and able to direct 85 Claremont Ave., New York, N.Y. 10027. men. Minority group applicants welcomed and given Opening for salesmen who wants to move up. Will full and equal consideration. Send resume, refer- Genius needed for copy, production and talk pro - teach inexperienced with ability and desire to move ences, up -to -date picture and salary requirements to gram. WHMI, Howell, Michigan, thirty minutes into sales. Need news director. WMJM, Cordele, Ga. Box 8 -214, BROADCASTING. from Detroit, Lansing, Ann Arbor.

Need at once a hard working professional salesman. Transmitter engineer. First phone. Some non -voice Experienced producer, director, writer for educa- If you are young, aggressive and eager to make production work but no announcing. Opportunity tional doocumentary films. Format requires a cree- money. Send resume immediately to Jack B. for advancement. Job available now. Send resume, tivq ronr.ntrt ,norms + -h +rt.. th hiH., Ludescher, General Manager, WWOL Radio, La. references, picture and salary requirements to Box demic presentation. Department presently producing fayette Hotel, Buffalo, N.Y. 14203. D-76, BROADCASTING. environmental series. w1.1 wWi .c .. VUvu.vu ut Humanities and Social Science series. Salary range Four more hard working salesmen needed at WGRY First ticket engineer announcer. Basic responsibility $10,400- 13,500. Free tuition for employees and de- Radio, Grayling, Michigan. Graduates of BRASS announcing and maintenance of AM and new FM pendents. Liberal fringe benefits. Send resume to preferred. Contact Jim Sylvester, President & Gen- facility. New studios. Pleasant part of the country Personnel Department, MiamiDede Junior College, eral Manager, at 517- 348 -6181. to raise a family. Wally Stangland, Mgr. KIWA, 11380 N.W. 27th Avan, Miami, Florida 33167. Sheldon, Iowa 51201. Phone 712- 324 -2597, An equal opportunity employer. Announcers Are you a young, eager, really interested technical PD- Tennessee, leading station 26 years, many na- type with a first class ticket? Like to work in a First phone announcer, eastern Massachusetts, open- tional and local news awards, MOR, must be sharp pleasant, sympathetic environment under a savvy ing soon. Medium market. Send references, resume, on details and production. Send tape and resume, boss? Lots of test equipment. Good spacious lab. R. M. McKay, Jr., P.O. Box 113, Columbia, Tennes- air check and salary expected to Box D -33, BROAD- Maintenance only announcing dull routines. CASTING. -no -no see 38401. Equal opportunity employer. Expanding 5KW AM station and CATV system. Con- tact WCOJ, Coatesville, Pa. 19320. (215) 384 -2100. Wanted soul jock that understands the new Black Situations Wanted programing Permanent sound. position, fringe bene- St. louis area AM /FM combination needs competent fits. Beginners need not apply. Send tape, resume, young technical man. Announcing ability helpful Management photograph and salary requirements. Box D-43, but not necessary. Would accept a minimum of ex- BROADCASTING. seeks perience if aptitude is high. Write C. Norman, Assistant manager growth opportunity. Heavy WGNU, P.O. Box 178, St. Louis, Mo. 63166. on programing, audience promotion, sales promo- Afternoon drive time DJ. Must be exciting and tion, FCC rules 8 regulations, civic involvement, strong on production. Top 17 markets. Rush tape, First engineer- opening soon. Modern small town. day.to -day operations and management. No begin - and references to Box BROAD. resume, picture D -73, AM -FM. Recreation area. No drifters. Start $120.00. ner-in ability or salary requirements. Box D -51, CASTING. Tom Archibald, WSRW, Hillsboro, Ohio 45133. BROADCASTING. All night jock. First ticket necessary. First 20 mar- Young aggressive general manager. Heavy in sales. kets. Appeal to age groups teens -35. Good chance News Can make substantial investment'. Currently em- for advancement. Send tape, with picture, references ployed. Prefer east or south east. Box D -56, BROAD- and resume to Box D -74, BROADCASTING. Newsman. AM rock station. Large merket, Send CASTING. tape, resume, references, latest picture to Box Early evening jock. Large market. Must be able to B -216, BROADCASTING. Station manager, experienced in all phases, strong move a show and reach the audience in a good sales, former owner. Box D -87, BROADCASTING, rock format. Need immediately. Air mall tape, refer. Experienced newsman to round out news staff at ence and resume with picture to Box D.75, BROAD- New England medium market radio station. Starting Operations manager -eleven years major group, CASTING. salary $7,000. Liberal benefits. Box C -274, BROAD- good MOR record pro in every phase of radio. CASTING. Looking for challenge with future. Prefer southeast, Anna.... need move up? Opening for good man, but consider all. Box D-91, BROADCASTING, no beginners, need dedication, we'll pay for it. Heavy news station in N.J. needs reporter with Send tape, resume and picture to Box D -96, BROAD- minimum 2 years exp. Must be adept at gathering, Zero-200,000 volume, three years . small market. CASTING. writing and reading. Minority applicants welcome. Manager now seeking larger market, management Send resume and tape to Box D -20, BROADCASTING. plus air. 10 years experience, seven in management. Anna . . midwestern power house, opening for C -W preferred. Resume, tape at Box D -92, BROAD- experienced first phone, up tempo, good pay, area, Wanted -a weatherman who knows about weather CASTING. and conditions. Send resume, tape, and picture, to but who cares about people and shows it. Box Box D -98, BROADCASTING. D -31, BROADCASTING. Young (25) innovative, aggressive, individual, four years major market experience (radio & TV). Excel- Wanted by Boston area fine music AM -FM operation: News midwestern power house, man to dig lent sales track record, diverse background, desires announcer with first phone who is experienced in and create, not just read; if you know whet we management position. I'll provide the ideas and classical music format and announcing. Send re. need, we need what you know. Send tape, resume, talent, you provide the position. We'll both profit sume and tape to Box D-112, BROADCASTING. picture to ... Box D -97, BROADCASTING. enormously. Box D-110, BROADCASTING.

BROADCASTING, April 10, 1972 123 Situations Wanted Management Announcers continued Technical continued Adaptable radio pro, first phone, currently on Engineering manager. Experienced, available. Box 50,000 watt C/W station, married, vet . Box D -25, BROADCASTING. News editor, all -news radio. Wants management. D -116, BROADCASTING. Box D -113, BROADCASTING. Need a good engineer? Sharp technician? Mature Major market dj- production man wants top 40, self starter? Studio /transmitter /directional experi- 19 years experience includes: management, sales, C&W, or MOR station in medium or major market. ence. First phone. Prefer east /southeast. Available programing, administration. Box D -117, BROAD- For tape, resume, and references, write Box D-126, June. Bob Owen 714-271 -4962. 1520 Mator Dr., CASTING. BROADCASTING. Miramar, Calif. 92145.

Progressive FM, co- manager, 29. Helped build high- 15 years experience. 1st class. Wants midnite to ly successful operation, top ten market. Strong salas 6:00 a.m. Major market. Box D -130, BROADCASTING. News management. Bottom line militant. High sensitivity 18 -34. Wide contacts. Seeking progressive situation, Do you need a professional, good- voiced morning Beef up your news staff for this election year. major market. Box D -118, BROADCASTING. man with seven years of experience? Good. Do you Top -notch political reporter/anchorman available need a creative production man? Doubly good. How immediately. Five years experience, including major Traffic manager. Excellent system, good knowledge about some copy writing and programing? Good market. Box C -183, BROADCASTING. related departments. Full time or consultant. Will enough! Box D -135, BROADCASTING. locate immediately. 29 yr. old., 3 yrs. exp. Box Chicago metro or suburban -part time or weekend 0.119, BROADCASTING. Why not try a college grad? We have the broad- newscaster- reporter. Now working at area biggie. casting graduate you are looking for. Heavy play - Looking for extra opportunity. Box D-3, BROAD- Looking for future management slot. Will consider by -play, MOR, country, rock, classical and news. CASTING. number two position in small market, handling Our progressive four -year broadcasting curriculum operation, programing news, sports and sales. Box offers its 1972 crop of excellent, professional-sound- Creative and challenging job for young broad- D.121, BROADCASTING. ing prospects. Call or write Rollie Stadlman, Mgr., newsman. Combined ex- Mary- casters. One personality, KXCV(FM), Northwest Missouri State College, perience -15 years. Enthusiastic and dedicated. Both 15 years phases. ville, (816-582- 3691). Want small town! experience -all Mo. 64468 with 3 years college. Employed. Stable. Rock or make new or sagging AM a winner! Prefer Will mid -road, medium market, Florida. Box D -11, D coast Top 40 morning man. One Management experience. Box -129, West please. year BROADCASTING. upOADCAmidwest. experience in 100,000 plus market. Ten months as music First for director. phone. 206.827.1484, ask First phone newsman. Strong delivery. Major market Looking for assistance in managing your station? Phil. experience as newsman jock. Box D-65, BROAD- Then maybe we can help each other. Young Gen- CASTING. eral Manager experienced in all phases of radio. Seeking opportunity as DJ & salesman in midwest. Available for interview at NAB. Call 312-485 -2236. Prefer Oklahoma. Broadcasting school graduate. Now working radio weekends, sales daily. Larry Newsman. Top reporting, writing. College grad. Northeast. Southeast. Box D -70, BROADCASTING. Experienced first phone broadcaster ready for asst. Solomon, 2828 N. Bristol #133, Santa Ana, Calif. manager. (312) 447 -1595. 92706. 714- 836-7015. Radio sportscaster/newscaster/continuity manager, Washington- Baltimore area. 11 -year pro in announc- 26, single, three years experience, including play - Sales ing, production, news, with first phone, wants part by -play, production, writing, interviewing, looking assignment. Tape and resume available. Southeast- salesman -sportscaster. Prefer small -me- time or summer work. Call Art, 301- 937-4567. for sports Contact Bill Noxon, 929 North Van Dorn, Alexan- dium market part ownership opportunity. Box dria, Va. 22304. No particular area of preference. C -244, BROADCASTING. 1st phone, 11/2 years experience, dependable DJ, production, news, some maintenance, 27, married, Box D -83, BROADCASTING. Southern sales manager. Interested community. child, want to locate permanently in Montana. Re- Radio news advocate. Experience includes N.D. in minded station programed for adults. Box D -88, sume, tape available. Call 406- 932.2305. BROADCASTING. highly competitive small market -MA degree with DJ, 24, creative with 2 yrs. experience in RAR, free- emphasis in brcst. journalism -graduate studies in municipal government Delta Chi -actualities 1st phone chief wants sales work towards manage- form & MOR. 2 yrs. college, broadcast major, 3rd -Sigma in June. Pre- ment. Sales with announcing, engineering, sports, endorsed. Seeking steady employment. Write or -voice -available in August- interview phone for tape Dan Von Jenef, 1240 Burr Oak In., fer major or attractive medium market in Arizona play -by-play combo. OK. Keith Retzer, 2501 South Box Third Avenue, North Riverside, Illinois 60546. Barrington, Ill. 60010. Tel. (312) 358.5414. or Mo. Will consider all large market offers. D -86, BROADCASTING. First phone experienced broadcaster wants position Announcers with major market MOR. John Patrick, 1068 Dear- Augment your election -year news coverage. Knowl- newsman with experi- Top air personality- talented entertainer. Disc born, Aurora, Colorado 80010. edgeable young five years newscaster (salesman). ence, college degree, family, and first phone. Major jockey, Experienced, creative, market Box BROADCASTING. aggressive, versatile, tight board, third endorsed. Seasoned pro, 29, seeks challenging new position, references. D.93, Radio/TV. Box C -258, BROADCASTING. MOR or top 40, presently employed. 61/2 years experience all phases including production, copy. News editor, all news radio. Wants management. Diso-¡ockey, news, tight board, experienced, depend- writing. 3rd, BA degree. Totally dedicated. Not Box D -114, BROADCASTING. able. 3rd class. Married. Box D -21, BROAD- afraid of hard work. Amiable, cooperative. Best Newsman, black, 23, with masters upcoming from CASTING. references. Phone 201 -232 -6900. Write Box 303, Metuchen, N.J. 08840. Columbia University Journalism School, years training with network 2 years -air Experienced young professional family, personality news, on report- what I ing in top 40's market. Seeking television /radio voiced, rocker. Box D -22, BROADCASTING. Radio is know, and do best. Four years in all formats but would prefer progressive FM or reporting position in major market. Write Box BROADCASTING. Frustrated pro, 5 years experience, needs place to top 40. Would like to relocate in "Ski Country" or D -123, to it in 1st speech expand. Box D -29, BROADCASTING. close the midwest. Have phone, degree, private pilot, draft exempt, 24, and have Suburban specialist. Five years top five market experience. Can handle hard or soft news, anything N.Y. experienced 1st phone combo man, reliable, worked almost all f radio. Will consider tele- work in vision. Present employer knows of this ad and will from ecology to tax rebellion. Box D -127, BROAD- will anywhere U.S. Draft exempt, available CASTING. now. Box 0.30, BROADCASTING. give references. Contact: Darrell Luebbe, 763 N. Teton, Shelby, Mont. 59474. 406-434 -5456 (AM). First phone, two years experience radio -TV seeks Looking for beginning, Eastern broadcast school 1st phone hire news, sports or announcer position. Box D -128, graduate. You have opening, I'll travel. Box D-37, combo man, guaranteed dependable BROADCASTING. Dean. 213-781-5824, 15820 Vanowen, Van Nuys, BROADCASTING. Calif. 91406. Young midwest newsman with medium market First phone, MOR A rock, announcer /newscaster; in- First phone-prefer Minnesota or Wisconsin. Hard radio /TV on -air experience seeks to relocate and ex- novative, imaginative adult; available now. Box D.72, write, film edit. BROADCASTING. working -dedicated, versatile announcer. Available pand opportunities. Can dig, and nowl 4 years experience, announcing, production, Jim Gibbons, 319-322 -1957. sales, play-by -play. Call 414-642 -3633, after six p.m. Big on news and /or sports. Young with BA and People -oriented creative newsman. Documentary ex- experience in news sports, and DJ. Dynamic and Broadcasting school graduate looking for a start. 19, perience. Recent broadcast school phis B.A. speech, authoritative in gathering /writing /delivering. Play- draft -exempt, loves rock and top 40, can and will 3rd phone. Nick Isenberg, (303) 322 -2356. 2890 Elm ed big 10 basketball and football and even gave do news. I'm just not one of those run-of -the -mill Street, Denver, Colorado 80207. the NFL a shot. PBP all major Tapes and sports. type of guys. Radio is it for me. Tony Ven resume available. Write Box D-85, BROADCASTING. turoli, 106 Ladner, Buffalo, New York, or call 716- Spertsminded professionally trained broadcaster 822.4720, after 6. seeks position anywhere in U.S. Avid fan of all Experienced first phone announcer. Up MOR -pro- sports with full background and knowledge of all. gressive. Dependable and creative. Box D-89, Attention Dallas -Fort Worth area. Would like job in For sample a voice made for sports, contact BROADCASTING. of play -by -play or whatever else you have. Third en- Randy Gaess, 268 Carl St., Apt. 1, San Francisco, dorsed. Les Organ. 610 Peach Street, Dalhart, Texas California 94117- 415 -566.1873. Mid morning a personality available with gentle 79022. (806) 249-2959. rock approach to adult contemporary format. Box D -94, BROADCASTING. 1st phone, trained, light experience, some college. Programing, Production, Others Good voice, personality looking for midwest station 1st phone- experienced -good production -want con- with professionals. Paul Wilken, 4103 E. Lake temporary D Black PD, di, salesman. 1st, soul or contemporary. or top 40 in Midwest. Box -95, BROAD- Street, Minneapolis, Minn. CASTING. Box C -241, BROADCASTING. Hard working, dependable, first phone, program/ Working medium market top 40. Seek progressive Versatile, stable P.D. with excellent record of creat- music director in 250,000 market, experienced, col- building solid staff. All adult gig. Extensive musical knowledge. Box D -99, lege degree, tight board, want C&W, rock or MOR. ing successful sound, BROADCASTING. formats. Prefer northeast. Box D-13, BROAD- (601) 475 -5400. CASTING. 13 years looking PD, announcing, for manager -type Spring sala! One nut. Slight irregularities. Experi- position. Married. Stable. Five years present posi- enced, 3rd. tight board, fantastic production. Great Public affairs director. Winner of 60 awards and tion. Midwest. D including Box -100, BROADCASTING. for N.E. Ohio contemporary or up -tempo MOR, but citations Peabody award for distinguished broadcast news and involve- god elsewhere. Dave, -Action, 3345 W. 25th, journalism community R ice pro 1st phone, college grad, ment. 1971 in Philadelphia, five chance Cleveland 44109 -(216) 398 -8968, days. All sales During recipient of to grow ... Box D -101, BROADCASTING. final. major national journalism awards for creating, writing, narrating and producing the best Radio public Female- Black, tight board, sales, news, copywrit- A tng, D.C. or Milwaukee area. First phone, affairs programing in the United States. Box D -16, ing. Box D -106, BROADCASTING. experienced sports, country music. 301. 530 -2220. BROADCASTING.

124 BROADCASTING, April 10, 1972 Situations Wanted Programing, Production, Others News continued Save this ad: Young, sharp, looking to move in next Programing, Production, Others continued six months. Experienced reporter, anchor, administrator. Friendly, confident delivery. Innovative, big continued Promotion assistant wanted for leading station in on noon news -talk shows, investigation. Interview top ten eastern market. On -air production experi- required . want an enthusiastic, professional ence necessary. Must a for Can talk at NAB. Write Box D -133, 10 year pro, experienced have flair writing copy operation. in all phases. Contempo- that sells. Send resume and salary requirements. BROADCASTING. rary MOR personality with ratings plus program- An equal opportunity employer. Box D -122, BROAD ing and sales background. First phone. Looking for CASTING. Reporter- photographer. Can film, edit, write, air. PD- operations management with or without airshift. TV -radio news exp. Married, 24, MS-TVR. Relocate Family man, prefer Rockies, but will consider all Director announcer needed by midwest medium now. Write Nick Unger, 52 Caton Drive, DeWitt, five-figure offers. Box D -55, BROADCASTING. market VHF station. Capable of directing news and N.Y. Call 315- 445 -0920. commercial production and appearing on camera as News editor, all news radio. Wants management. commercial announcer. Send resume, audio or video Production, Others Box D -115, BROADCASTING. tape and photo. An equal opportunity employer. Programing, Box D -131, BROADCASTING. Producer /director. Full color top 50 affiliate. Ready. Television Help Wanted Box C -259, BROADCASTING. Artist -need man thoroughly versed in TV art. Top Management salary for highly qualified man several years experi- Broadcast pro, airwork. production, writing, pro- ence . Send pictures or slides of representative graming. Hardworking, stable. Presently national work with resume and salary requirements. All work P.D. small radio chain. Would like to get back in VHF network affiliate in top 100 markets seeks will be returned. M. D. Smith, Mgr. WAAY.TV, Television in creative capacity on and /or off the air. general manager capable of leading sales, control - 1000 Monte Sano Blvd., Huntsville, Ala. 35801, or Prefer east. All considered. Box D -12, BROAD- mg expenses and budgeting his goals boldly and call 205-539 -1783. accurately. Part of group operation with wide oppor- CASTING. tunities. Please get' your track record and objec- Production supervisor in Central Iowa station with Producer /director -23 B.S. in communications, 4 tives to us as soon as possible. Write Box D -18, involvement in both commercial and educational years experience -all phases studio operations. Dedi- BROADCAST! NG. programing, Minimum of five years previous ex- cated and ready to work. Resume, VTR, and refer perience required. Please submit full application ences on request. Box D -62, BROADCASTING. TV sales manager. Management ability more impor- data to Jim Davis, WOI -TV, Ames, Iowa 50010. tant than experience. Exceptional opportunity for Training wanted: experienced artist- announcer with young, aggressive salesman ready to move up. first phone seeks opportunity to learn TV art. Box Major market. Salary, TELEVISION 524,000. plus excellent incen- D -66, BROADCASTING. tive. Send confidential resume to our management consultant. Ron Curtis & Company, O'Hare Plaza, Situations Wanted 5725 East River Road, Chicago, Illinois 60631. Wanted To Buy Equipment Management We need used 250, .500, 1 KW, 5 KW & 10 KW AM Sales and FM transmitters. No junk. Guarantee Radio Sup- Producer, with network, local station, and free lance ply Corp., 1314 Iturbide St., Laredo, Texas 78040. No. 2 television station in malor southeast market experience seeks top ten market challenge as pro expanding staff. Seeking top experienced personnel ducer, executive producer, or assistant program Need eight pot audio console, prefer Gate "yard," -sales, engineering, etc. Write: R. O. Tiedie, Box director. Good references. Creative and practical, contact Ron Baker, WKNT Radio, Kent, Ohio, (216) 1045, Charlotte, N.C. 28205. An equal opportunity successful administrator. Write Box D -103, BROAD- 673.2323. employer. CASTING. Wanted- Used -RCA TR -4 or TR -60 videotape record- Technical Young (25) innovative, aggressive individual, four or monochrome- highband or lowband. Box D -125, years major market experience (radio & TV). Excel- BROADCASTING. lent sales track record, diverse background desires First phone superior broadcast production engineer, management position. I'll provide the ideas and Wanted: One each AM frequency and modulation locate anywhere. Box C -270, BROADCASTING. talent, you provide the position. We'll both profit monitors in good operating condition. Commission enormously. Box D -111, BROADCASTING. accepted. No please. KYAK, 2800 E. WENY -TV, Elmira, New junk, Dowling York is seeking an addi- Road, Anchorage, Alaska 99507. tional switcher- engineer, salary commensurate with Announcers experience. Good working conditions. Contact Chief Wanted: Records for broadcast. Popular ballads, Engineer, Larry Taylor, at 607- 734.3636. jazz, Gospel. . price, to WESL, Experienced air spokeswoman will consider leaving Write, stating 6720 Maryellen Place, 51. louis, Mo. 63121. TV technician with first class license for operation N.Y. Salary open. Desires position on radio or tele- of transmitter vision as women's interest commentator inter- and studio equipment. Equal oppor- or Equipment wanted: Ampex VR 2000 or VR 1200 funity Sand viewer. Fifteen years experience writing in this employer. resume Assistant Chief Engi- with all comps. Cash. Call Al Markirr, (212) 758- neer, WJKS D BROADCASTING. -TV, P.O. Box 17000, Jacksonville, Florida field. Box -136, 1750. 32216. Technical Wanted /Studio transmitter engineer with first -class For Sale Equipment FCC license. Heavy experience in maintenance of CATV -CCTV, young aggressive engineer with heavy Heliaxstyroflex. Large stock -bargain prices- tested RCA equipment -capable of taking charge of all experience in color CCTV production would like to maintenance. and certified. Write for price and stock lists. Sierra Write WKID -TV, 308 E. Sheridan St., set up or operate a studio. Box D -27, BROAD- Western Electric, Box 23872, Oakland, Calif. 94623. Dania, Florida 33004. CASTING. Phone (415) 832 -3527. Large CCTV facility needs experienced technician First phone production engineer, 4 years of experi- Television Transmitter -Ampex UHF TA15 -BT bought with 1st phone; N.E. Penna. location; excellent con- ence in N.Y.C. commercial production mixing edit- new and used for tests only. Modify to your chan- ditions. M. Weaver, (717) 421.4080, ext. 503, Educa- ing, 35 mag transfer, voice over dubbing, light nel and higher power or for standby. With color tional Communications Center, ESSC, East Strouds- maintenance, salary open. Box D -49, BROAD- and in perfect condition, Newsvision Company, 1016 burg, Penna. 18301. CASTING. Broad St., Bridgeport, Conn. 06603, or call evenings 203-378 -9242. News Well versed operations manager and /or chief engi neer desires change. Box D -102, BROADCASTING. Iso- coupler 10 KW ln mint condition. Will tune to Anchorman -top 20 market, mid. western area. Must your freouency end pressure test. Reasonably priced be top journalist, attractive, aggressive. Box D -48, Maintenance engineer seeking permanent position at $650.00. Contact James Mitchell, Chief Engineer, BROADCASTING. after successful completion of contract in Middle Communications Fund, Inc., 314.961 -1320. East. Immediate availability. Fourteen years televi- TV newsman needed for late evening anchor posi. sion broadcasting. Replies answered promptly. Box RCA BTA5F 5KW AM transmitter excellent condition-must be a newsman willing to work. Send D -124, BROADCASTING. tion. Hy -Power Electronics, Dallas, Texas (214) VTR and salary requirements. Send replies to Box 272.5567, D-108, BROADCASTING. Eight years in broadcasting. First ticket. Production engineer, audio man or switcher. No maintenance. Film production equipment for sale: used one pro- Co-anchorman. Mature, authoritative. Friendly terms Don Heumann, (504) 488 -1712, or write 1813 Yale duction, all like new. Eclair NPR -sync motor con- format. Network affiliate in major southwest market. Avenue, Metairie, Louisiana. verted Negra Bloop -12 -120 lens -2 mags -battery Consider strong No. 2 man ready for top spot. Box and alum cases. 54,800.00. Kern Universal 8 -Plate D -137, BROADCASTING. Situations Wanted News editing table with 2 16mm picture heads and 3 16mm sound modules -$14,500.00. Portable 16mm Talent -short weather inserts in newscasts (you don't Magnasvnc Recorder, Other small items. Reporter. Radio experience. College grad. Northeast. $1,300.00. have to be a meteorologist), staff announcing Call (717) 742.8705. duties, some news, some copywriting. Male or Southeast. Box D-36, BROADCASTING. female. Reply with videotape, resume, photo and Cartridge lape equipment -Reconditioned, guaran- Anchorman. Pro all credentials. Box D -63, references to Program Manager, WTNH -TV. 135 Col- with teed. Autodyne, Box 1004, Rockville, Maryland lege Street, New Haven, Conn. An equal oppor. BROADCASTING. 20850, (301) 762 -7626. tunity employer, Perceptive, articulate, charismatic anchorman /report- Ampex spare parts, technical support, updating kits, er. B.A., award winner. Top references, including for discontinued professional audio models, avail- very Programing, Production, Others present employer's. Six years major market able from VIF International, Box 1555, Mtn. View, radio. Box D -71, BROADCASTING. Calif. 94040. (408) 739.9740. Farm service director and broadcaster. Prefer gradu ate in one of agricultural fields. News and public Newspaper reporter. photographer with TV experi- MISCELLANEOUS service oriented, NBC affiliate in excellent four sta- ence, flair for features, desires TV reporting slot, tion, southwest market. Good pay and benefits. Send Hard worker. Box D -90, BROADCASTING. Deeiaysl 11,000 classified nag lines. 510.00. Un complete resume, recent photo in confidence to conditionally guaranteed. Comedy catalog free. Box D -44, BROADCASTING. Aggressive, ward -winning reporter with No. 1 Edmund Orrin. Mariposa. Calif. 95338. news station in top 10 market seeking news opera- Director -top station in large market seeks director tion willing to pay for excellence. Thoroughly ex- Prizes! Prizes! Prizes) National brands for promo- with minimum five years experience in all types of perienced in all aspects of studio and film work. tions, contests, programing. No barter, or trade programing. Excellent opportunity for young, ener- Station must have highly professional, innovative better! For fantastic deal, write or phone: getic, personable director ready to advance. Send film staff and facilities. Impeccable credentials, Television & Radio Features, Inc., 166 E. Superior resume and picture immediately, Box D-109, Master's degree, married. Box D -105, BROADCAST- St., Chicago, Illinois 60611, call collect 312 -944- BROADCASTING. ING. 3700.

BROADCASTING, April 10, 1972 125 Miscellaneous continued Instructions continued

"Free" Catalog . , everything for the deejayi Zero to first phone in 5 weeks. R.E.I.'s classes begin F.C.C. Type Exams . . Guaranteed to prepare you Comedy books, airchecks, wild tracks, old radio April 17, May 22 and June 26. Rooms $15 -20 per for F.C.C. 3rd, 2nd, and 1st phone exams. 3rd class, shows, FCC tests, and morel Write: Command, Box week, call toll free: 1- 800. 237 -2251 for more infor- $7.00; 2nd class, $12.00; 1st class, $16.00; complete 26348, San Francisco 94126. mation or write R.E.I., 1336 Main Street, Sarasota, package, $25.00. Research Company, 3206 Bailey Florida 33577. V.A. approved. Street, Sarasota, Florida 33580. Automation bread I Looking for 72 hours of sing -a -long? How about 38 hours of Juarez Jazz Pennsylvania and New York. F.C.C. first phone In Road, Kansas City, Missouri Brass? Or, 46 hours of BG in discography sequence? R.E.I., 3123 Gillham I to 8 weeks. Results guaranteed. American Acad- CnB Studios, 3415 Beresford Avenue, Belmont, Cali. 64109. (816) 931 -5444. Or toll free: 1 -800- 237 -2251. emy of Broadcasting, approved for veterana, 726 fornia 94002. Chestnut Street, Philadelphia, Pa. 19106, WA 2 -0605. R.E.I., 809 Caroline St., Fredericksburg, Virginia Warm -up lines- Comedy for live pre- broadcast audi- FCC 1st phone in 6 weeks. Money back guarantee. Call Ray Gill (703) 373 -1441. Or toll free: ences. Special $3.00 -free broadcast comedy catalog 22401. Cost $370. Announcer/disc -jockey training classes 1. 800. 237.2251. on request. ShowBiz Comedy Service (Dept. B), start every month. Graduates Nationwide. National 1735 East 26 St., Brooklyn, N.Y. 11229. Institute of Communications, 11516 Oxnard St., R.E.I., 1336 Main Street, Sarasota, Florida 33577. North Hollywood, Calif. 91606. (213) 980 -5212.

Broad seeking jobs! Your classified ad can Call (813) 955 -6922, or toll free: 1 -800. 237 -2251. bring you more & quicker action. We'll play your Think about it. We cost less, but take longer to audition tape exclusively 2 hrs. per day M -F over prepare you for a first phone. 10 weeks $355. It's high quality phone lines. PD calls 8 hears you im- Licensed by New York State, veteran approved for the best way. State approved. Omega Services, Box mediately. Send tape, date of ad and $15 check or FCC 1st Class license and announcer- disc -jockey 11500, Chicago, Illinois 60611. 469 -0927. MO. We'll assign your schedule and phone -# (to be training. Contact A.T.S. Announcer Training Studios added to your ad) by return mail. Jim Holt Enter- 25 West 43 St., N.Y.C. (212) OX 5 -9245. First phone in 5 weeks. Guaranteed. Tuition $250. prises, Audition Showcase, 6777 Hollywood Blvd., Rooms, $9.00 weekly. Academy of Radio and Tele- Hollywood, Calif. 90028. vision, 1120 State Street, Bettendorf, Iowa 52722. First class F.C.C. license theory and laboratory (319) 355 -1165. Just for laughs! Sullivan's Comedy Tonight, 4301 training in five weeks. Tuition $333.00. Housing 7th Avenue, South, Birmingham, Alabama 35222. $16.00 per week. VA approved. New classes start Complete home study course for 1st phone. $75.00 every Monday. American Institute of Radio, 2622 total. It worksl Guaranteed. Academy of Radio and Resumes written by Ph.D. Free information. Career Old Lebanon Road, Nashville, Tennessee 37214. Television, 1120 State Street, Bettendorf, Iowa Development Institute, Box 163 -B, Fanwood, N.J. 615- 889 -0469. 52722. (319) 355 -1165. 07023. Help Wanted Hotels, cruise, ski resorts, tour packages, houseboat Help 8 motorhome rentals are lust a few of the items Radio Wanted in our catalog that are available on e trade basis. Sales continued Send $1.00 to International Promotional Consult- ants, Inc., 915 W. Sunrise Boulevard, Fort Lauder- r.,,.4111M1=11.o.,o. dale, Florida 33311. ammisNEW MEXICO IS A GOOD SALES MANAGER - $40,000 INSTRUCTIONS PLACE TO LIVE Excellent opportunity. Must have minimum wanted (DJ's, sales, news, cogs., Applicants last 3 years as radio sales manager. Be dy- etc.) for occasional openings in small to Attention namic. A teacher, leader- Minority group ap- Broadcast Engineers: Advance yourself. medium markets, especially from nearby plicants welcomed. Resume, references, current a degree in engineering while Earn electronics you states. Don't call, send typed resume, picture to remain on your present job. Accredited by Accredit. tapes and requirements. ing Commission, NHSC. Course approved under New Mexico Broadcasters Association 120 BOX C -237, BROADCASTING G.I. bill. Be a real engineer -higher income, prestige, Amherst NE, Albuquerque, N. Mex. 87106 security. Free brochure. Grantham School of Engi- a.' neering, 1505 N. Western, Hollywood, California 90027. Help Wanted Sales First Class FCC License theory and laboratory training in six weeks. Be prepared . . let the masters in the nation's largest network of 1st class FCC licensing schools train you. Approved for veterans and accredited member National Association of MUTUAL BROADCASTING SYSTEM AND Trade and Technical Schools. Write or phone the location most convenient to you. Elkins Institute MUTUAL BLACK NETWORK AND in Dallas-, 2603 Inwood Pd. 357-4001. MUTUAL SPANISH NETWORK Elkins in Ft. Worth, 1705 W. 7th St.

Elkins in Houston.", 3518 Travis. offer a lucrative opportunity for two great network radio salesmen to take over excellent New York lists. They must have at least six years of competitive selling as well as the Elkins in San Antonio, 503 S. Main. ability to earn top commissions against a five figure guarantee. They must be able to put in San 160 Ness. Elkins Francisco, S. Van together a solid presentation. Send resume, references and photo to Vice President -Sales, Elkins in Hartford, 800 Silver Lane. Mutual Broadcasting System, 135 W. 50th St., N.Y,C., N.Y. 10020.

Elkins in Denver, 420 S. Broadway. Equal Opportunity Employer Elkins in Miami, 1920 Purdy Ave,

Elkins in Atlanta, 57 Tenth St. at Spring, N.W. Elkins in Chicago, 3443 N. Central. III(IIIIIIIIIIIII(IIIIIIII(IIIIIIII(IIII(II(IIII Elkins in New Orleans, 2940 Canal, Telemation Inc., National Broadcast sales operation, Eastern division, has an Elkins in Minneapolis, 4103 E. Lake St. sales. Applicant must Elkins in St. Louis, 4655 Hampton Ave. immediate opening requiring experience in broadcast

Elkins in Cincinnati, 11750 Chesterdale. have good background in selling sophisticated equipment to independent and

Elkins in Oklahoma City, 501 N.E. 27th. network broadcasters and be thoroughly familiar with the Eastern broadcast

Elkins in Memphis', 1362 Union Ave, market. Interview appointments may be made at NAB Booth 127 or Suite 1400,

April 9 thru 12 or contact: Elkins in Nashville, 2106 -A 8th Ave. S. Conrad Hilton Hotel, Chicago,

Elkins in El Paso*, 6801 Viscount, Elkins in Seattle ", 4011 Aurora Ave., N. Russ Ide, Director Broadcast Operations Elkins In Milwaukee, 611 N. Mayfair Rd. Telemation Inc., P.O. Box 15068 Elkins in Colorado Springs., 323 South Nevada Ave. Salt Lake City, Utah 84115 Since 1946. Original six week course for FCC 1st class. 620 hours of education in all technical aspects of broadcast operations. Approved for veterans. Low- (801) 487 -5399 cost dormitories at school. Starting dates June 28 8 July 5. Reservations required. William B. Ogden Radio Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92647. IIIIIIIIIIIItutttttttttIIIIIIIIIIIIIIIII(IIIIIIIIIR

126 BROADCASTING, April 10, 1972 Radio Help Wanted News continued Programing, Production, Others Announcers Pro -ducer YOU CAN'T AFFORD TO BE 10 years plus -radio and TV; currently Radio PD and air personality. Would like to try my crea- TALK SHOW HOST F/M WITHOUT A PERSONAL NEWS MAN tive hand at agency work, can be coaxed if IN WASHINGTON!!! price is right. Resume and samples available. East Coast major market news and information BOX D -134, BROADCASTING station needs light, learned and listenable open - You can have your own reporter for local inter- form hostess /host with head and voice to handle est news events from Washington at 540.00 a issue -oriented two-way talk. Must be experi- story. Contact Constance Lawn " -'V enced, attractive and personable with ability to I "'''''''' entertain as well as inform, Video News Bureau, Inc. Suite 111 /' "Looking for a Top PD /DJ with Track ' Watergate South Golden opportunity with prestige employer. Rush Record to Prove It ?" detailed resume and tape. 700 New Hampshire Ave. N.W. yrs. exp. , Washington, D.C. 20037 PD, Md & CD.0 Top awards /ratinu gs. Last 9 years ' Box D -104, BROADCASTING (202) 338.5844 4in major market. Sales oriented. Want the best? I I'll be waiting. ' Applicants from all races desired.

Television Help Wanted -Sales

West Coast major market station looking for DJ who can handle music /telephone talk show TELEVISION ACCOUNT EXECUTIVE in a fast-moving light and entertaining way. Send tape, resume, incl. salary requirements. We are top -rated NBC affiliate in one of California's most beautiful areas, and we are look- BOX 13-132, BROADCASTING ing for a young, knowledgeable local account executive conversant with all aspects of television sales. s In simple terms, the successful applicant will bring to us a strong sales ambition; ability Programing, Production, Others to take direction and follow a stringent and respected sales policy; and capable of making the usual small business sales calls as well as full -scale major client and /or t t-t-t t t-t t t t- - agency presentations. CONTEMPORARY PROGRAM The successful applicant will be working with a professional television management team, DIRECTOR part of a pioneer broadcast /CATV group that employs over 175 people. He will be paid Become 4th PD in 17 years at one of nation's a guarantee salary against commission, plus expenses. Fringe benefits include a profit finest stations. Solid pro with management lead- sharing plan. An added incentive -our continued sales growth makes "room at the top" ership, air talent and creativity. Send confiden- a but on tial resume to: definite possibility dependent the applicant's eventual sales achievements. James M. Watt, Vice President If qualified, after thorough reference check by our Personnel Director, we will arrange for xSTT, P.O. Box 3788, Davenport. Iowa 52808 a personal interview at our expense. If interested, send complete resume and minimum starting guarantee, plus references to: Situations Wanted Keith Moon, General Sales Manager, KSBW -TV, 238 John Street, Salinas, Calif., or contact Boyd W. Lawlor, VP, Broadcasting, at NAB in Chicago, the Palmer House Towers. TRANS AMERICAN Equal opportunity employer M/F SCHOOL OF BROADCASTING Miscellaneous Wausau, Wisconsin. Station personnel Technical available. (715) 359 -5776.

Management DICTIONARIES TV CHIEF ENGINEER WANTED rl For new Health Science TV Dept. in Philadel- WEBSTER phia Medical School. Responsible for selection dy rec ogn ized executive. Recipient of two & installation of equipment and operation of all national awards. 8 years management, all j" engineering activities. Position available July 1. Library size, 1971 edition, brand phases. Willing to relocate: ! Send background, salary requirements to: IIIIiGllll new; still in box. Cost new $45.00 MICHAEL 8. ARNOLD 1 R. R. Getz, 10995 Le Conte Ave., Los Angeles, Calif. 90024 I 70 North Fifth Street i.zi Allegany, New York 14706 WILL SELL for $15 716.373 -2474 I Deduct 10% on orders of 6 or more.

News Mail to b'a :::A :A: ,.A : :A . ::M : .:A:.. :4C .0;:: ;< CHIEF ENGINEER NORTH AMERICAN RADIO /TELEVISION A Solid company needs a take -charge man Sports Director -sportscaster and commentator- X LIQUIDATORS sports talk show host. A proven experienced to handle staffing and maintenance of re- major market professional now available for mote unit operating on the East Coast. 1450 Niagara Falls Blvd. immediate interviews and auditions. New Immediate opening. Excel- f, equipment. Dept. MM -73 BOX D -84, BROADCASTING lent salary. For more information call or .'.' write; or can be reached at Astar Tower Tonawanda, New York 14150 Hotel during NAB April 8.13. J'./-'I-ll./'l'Y-'!l./'./'1' I../" Dick Jolliffe C.O.D. orders enclose $1.00 good will deposit. B.S. and M.S. from University of Illinois in i' Pay balance plus C.O.D. shipping on delivery. R -TV; 3 years experience in commercial and National Skating Derby Be satisfied on inspection or return within 10 educational broadcast journalism; experienced 1717 N. Highland Ave. instructor in television production; completing days for full refund, No dealers, each volume active duty as officer in U.S. Army; mature; top Hollywood, Ca. 90028 specifically stamped not for resale. Please add references; can fill any position in news, pro- 51.25 and haniling. New York State resi- duction or announcing in radio and TV; looking (213) 466.6491 postage for next rung on ladder to the top. dents add applicable sales tax. BOX D -107, BROADCASTING

BROADCASTING, April 10, 1972 127 Miscellaneous continued Business Opportunity FOR SALE Equipment

$10,000.00 to $1,000,000.00 EQUIPMENT SALE DUE BILLS BROADCAST & CCTV EQUIPMENT CASH AVAILABLE 30% to 50% OFF Write or phone for list FOR YOUR MEDIA Money available to radio or TV station owners. ARRANGEMENTS We purchase transmitter sites for cash and MULTI MEDIA ENGINEERING, INC. BARTER AND TRADE for HOUSE, INC. lease back site to you. If you desire cash 2383 Lewis Avenue CLEARING any reason, we have up to $1,000.000.00 avail- SEATTLE, WA. 98188 able now. You pay no interest for the money Rockville, Md. 20851 (206) 248 -0082 nor give no any equity in your company. If (301) 770.3500 interested: Contact- tl-1 l..l.l.ttttllml-lll..s 1. ll Ralph Baron ` Inc. (404) 524 -8572 Allied Communications, COLOR STUDIO CAMERAS Suite 302 1515 Reisterstown Road Four RCA TK -42'S, excellent condition, complete BROADCAST NEWS COVERAGE with zoom lens, TO9B pedestals, scope, cable, Baltimore, Md. 21208 monitoring, consoles, etc. Still in use. $10,000 (301) 484.9595 each. General Conference Chief Engineer, WOXI -TV, Atlanta The United Methodist Church GROUND FLOOR OPPORTUNITY! APRIL 16.29, 1972 Atlanta, Georgia Franchises for unique, totally effective, first phone and broadcasting school. Minimum in- Wanted to Buy- Stations Recorded stories updated NOON, vestment, maximum return. All prime markets still available. Responsible parties only. Contact: 5 p.m., Midnight (all EST) Academy of Radio and Television SPECIAL REQUESTS: (404) 524-0406 1304 State Street, Bettendorf, Iowa 52722 WANTED TO BUY 4 t Ì ' radio station in NORTH or SOUTH CAROLINA FOR SALE Stations Principals only

BOX D -82, BROADCASTING STATIONS FOR SALE

NORTHEAST. $315,- AL . . 1. Major market. AM -FM. FA MusD 000. Terms. . Furi MIDWEST. AM -FM. Profitable. Exclusive tc . 2. market. $437,500. Terms. ' F ACDICD SOUTHEAST. AM -FM. Includes valuable real Experienced, responsible southeast -based group 3. estate. $435,000. broadcasters desire Small to medium market AM or FM in Fla., S.E. or midwest. Contact: 4. ARIZONA. AM-FM. Excellent cash flow. IS AUTOMATED ROCK $325,000. Terms. ROBERT M. HAUCK P.O. Box 2156 Asheville, N.C. NAB BOOTH 230 (704) 252.6703 8408 E. INDIANOLA AVENUE Jack L. Stoll SCOTTSDALE, ARIZONA 85251 (AREA 602) 9462093 and ASSOCIATES 6430 Sunset Blvd., Suite 1113 For Sale Stations P.O. Box 550 Los Angeles, California 90028 continued Area Code 213 -464.7279 Instructions

MIDWEST DAYTIMERS 1I.ttur Rita IUrnhrrs Int. 500 watt 85,999 1KW 200,000, 116 CENTRAL PARK SOUTH BASIC RADIO ADVERTISING SALES SCHOOL 250 watt 250,000 terms NEW YORK, N.Y. RALPH E. MEADOR, Broker Classes start the second Sunday of every P.O. Box 36 EAST COAST WEST COAST month and end the following Friday. Li- LEXINGTON, Mo. 64067 (212) 265-3430 (213) 677 -0055 censed by State of Oklahoma Board of 816- 259 -2544 NAB Hospitality: Sherman House Private Bonded. Schools. Contact ... 927 9 =1 1717277 2 THE ALPHA OMEGA COMPANY Post Office Boa 1$ Sapulpa, Oklahoma 14066 LARSON /WALKER & COMPANY 916- 224 -7455 A Brokers, & INCORPORATED Consultants, Appraisers Los Angeles, Calif. 90067 Wash., D.C. 20006 BROKERS & CONSULTANTS 4: 1801 Ave. of the Stars 1725 Eye St., N.W. Suite 501 714 Employment Services PARK CITIES BANK BLDG. Century City, Suite DALLAS, TEXAS 75205 (214) 526 -8427 213/277 -1587 202/223.1553 527 Madison Ave., New York, N.Y. 10022

E Small FM S 160M 29% Fla. Small Fulltime $ 150M 29% MW Small AM /FM 275M 29% N.Y. Metro AM /FM 390M Terms 13 Tenn. Metro Fulltime 1,00DM Cash Iowa Metro Day 415M Sold MW Major FM 700M nego MW Major Fulltime 2,500M Cash BROADCAST PERSONNEL AGENCY Shade. Barich, Director MW Major Fulltime 630M Cash S Major Fulltime 2,200M Cash

BY BROADCASTERS -FOR BROADCASTERS CHAPMAN ASSOCIATES° amps 4.41 business brokerage service RADIO ANU TELEVISION PERSONNEL NAB: Ascot House, Suite 701 -704 Telephone: (312) 939.3048 (213) 820.2678 11661 San Vicente Blvd. Please write: 5 Dunwoody Park, Atlanta, Ga. 30341 Suite 300 Los Angeles, California 90049

128 BROADCASTING, April 10, 197 Act I-Oct. 12, 1970. Meeting of the casters or the NAB are doing them- North Carolina Broadcasters Associa- A severe critic selves much good in their opposition to tion in Fayetteville. Principal speaker CATV. Not that he is in favor of totally is Representative James T. Broyhill is a good friend unregulated cable TV, but "blind, total (R.- N.C.), who electrifies the audience opposition is just too much." by announcing: "Broadcasting is the to broadcasters Mr. Broyhill's yearning for the Com- most ineffective lobby in Washington. munications Subcommittee is almost You've sat on your hands for years." back a move to cite Dr. Frank Stanton palpable. He was bumped after eight He adds that he has not seen a repre- of CBS for contempt of Congress, years on that committee in 1970 when sentative of the National Association even though this was urged personally by Representative Hastings Keith (R- of Broadcasters in his office during the Representative Mass.) was appointed. Since Mr. Keith past year, particularly Harley O. Staggers (D- during the NAB's W. Va.), chairman of the House Com- had seniority, Mr. Broyhill switched, be- battle against a political- spending bill merce Committee, and a majority of coming senior minority member of that is hostile to broadcasting. Mr. Broy- Mr.. Broyhill's fellow committeemen. Commerce and Finance, which among hill is in favor of this bill. (The legisla- But he is not a down -the -line broad- other things handles the Federal Trade tion was passed by Congress but was cast protector. Aside Commission and consumer affairs. In vetoed by President Nixon.) from his support of the original 1970 political- spending today's climate, these are pretty touchy Act II 1, 1971. Mr. -Dec. Broyhill's bill, a piece matters for broadcasters. Mr. Keith, the of legislation that was office in Washington. Telling North anathema to however, has announced that he is not license -rc- broadcasters, he also was Carolina congressman about opposed to exempting TV and going to run for re-election, and his ab- newal problems are Vincent T. Wasilew- radio from price and wage controls in the sence next year may mean an oppor- ski, president, and Paul B. Comstock, congressional legislation tunity for Mr. Broyhill to rejoin his government affairs chief, of the NAB. that authorized President Nixon to impose communications colleagues. They leave a draft of a bill that the Phase II controls. And he does not think broad- It is evident that Mr. Broyhill's inter- association has put together as a model est in broadcasting matters was whetted for legislation with him. by his eight years on the Communica- Act III -Dec. 2, 1971. Mr. Broyhill tions Subcommittee. Then again, there introduces the NAB bill (HR -I 2018), to 1ID1/AIY is the view that his attitude on the need the surprise and the minor consternation for stability in broadcasting stems from of the NAB officials. They had planned his 10 years as an executive with the to ask House Communications Subcom- family -owned business, the nationally mittee Chairman Torbert Macdonald known Broyhill Furniture Industries. (D -Mass.) to introduce the bill. Another is that his feeling for broadcast- That action, seemingly favorable to ers' problems was enhanced in 1968 the NAB, did not in truth signify a when Mr. Broyhill won a bitterly change in Mr. Broyhill's view of the fought re- election battle, and learned association. Only recently, he said: "The not only that TV and radio are terribly NAB is still ineffective. It doesn't repre- important in politics, but also that by sent the small broadcaster, only the net- and large broadcasters are fair. works and the big TV stations. It seems Despite his business background, he to have too many interests.... Some- is, according to those who know him, times it meets itself coming." almost a populist in the old sense of the Paradox? Yes. Even some broad- word; his fundamental orientation casters in his own district use that word seems to be for the little man, the small when they talk about him. He seems businessmen, as well as the small farm- selflessly interested in advancing the er and the working man. good of broadcasting. But he is extreme- Elected for the first time in 1962, he ly modest about it. During an interview James Thomas Broyhill- Repub- was the second Republican to be sent in his office he shrugged off the im- lican member of Congress from to Washington by his state in the last 20 plication that he is leading the pro - the 10th district, North Carolina; years. (The first was Representative broadcasting forces in the House. Credit b. Aug. 19, 1927, Lenoir, N.C.; Charles Raper Jonas [R -N.C.] who for the license- renewal bill, he repeat- BS in business administration, was elected 10 years earlier.) Mr. Broy- edly stressed, should go to others. University of North Carolina, hill is close to the Republican power What then has stirred him toward his 1950; honorary LLD, Catawba structure on the Hill. He is Republican special interest in broadcasting legisla- College, 1966; VP in charge of regional whip for the Southeastern tion? For the last three years, for exam- manufacturing, and administra- states, and is a member of the House ple, he has consistently introduced tion, Broyhill Furniture Industries, Republican Policy Committee, again license- renewal legislation patterned 1950 -62; elected to 88th Con- representing the Southeastern states. He after the 1969 Pastore bill that was gress in 1962 representing ninth comes by his Republicanism naturally; never acted upon, and which its author, (later 10th) congressional district; his father, J. E. Broyhill, has been na- Senator John O. Pastore (D -R.I.) remember for eight years of Com- tional GOP committeeman from North cently declared he would not re- intro- mittee on Interstate and Foreign Carolina since the early 1940's. duce. Commerce Committee and its Earlier this year there was talk of Even in his early days on the Com- Communications and Power Sub- Mr. Broyhill's running for the Senate munications Subcommittee of the House committee; in 1970 was reas- against 76- year -old Senator B. Everett Commerce Committee, Mr. Broyhill signed to Commerce and Finance Jordan (D -N.C.) who has been in the could be found in the broadcasters' Subcommittee; past president, Senate since 1958. But despite White corner. He supported Representative Lenoir Chamber of Commerce, House urging, and after methodically Walter D. Rogers (D- Tex.), then chair- voted "Young Man of the Year" weighing the pros and cons, Mr. Broy- man of the Communications Subcom- by Junior Chamber of Commerce hill decided to stay where he is. mittee, who persuaded the committee in 1957; former vice chairman of Asked about hobbies, he gives the and then the House in 1963 -64 to vote Hardwood Research Committee standard politician's answer: "Getting 317 -to -43 to prohibit the FCC from in- of North Carolina Development re- elected." But it is said with a trace corporating as an official regulation the Association; past director of of diffidence, as if he were uncomfort- time limits on commercials that are part North Carolina Forestry Associa- able in the role. Which is a switch, for of the NAB code. tion; m. Louise Robbins of Dur- everyone concedes that he is a consum- Last year, he was the Republican ham, N.C., in 1951; children - mate politician who plays it straight floor manager in the fight on the floor Marilyn 19, Edgar 17 and Philip down the alley, leaving no man unsure of the House that successfully turned 15. of his position.

BROADCASTING, April 10, 1972 129 hl/tolla!:

Chicago, 1972 ments, the FCC itself has the power, and hopefully the incentive, to turn back the clock. golden -anni- Several thousand broadcasters attending the At the very least the clock must be returned to the con- of Broad- versary convention of the National Association ditions of regulation that preceded the FCC's decision in for hoping casters in Chicago this week can't be faulted 1967 to apply the fairness doctrine to cigarette commercials there's magic in becoming 50. and require the presentation of antismoking messages. De- a few kind They can't be blamed either if they crave spite the FCC's protestations at the time that this was to be a that, whoever wins words for a change, and maybe hint narrowly construed, the cigarette ruling has inevitably be- will recognize that in November, a majority of Congress come the precedent for later court decisions that have been and judicial broadcasters have been subjected to regulatory steadily sapping the broadcaster's authority to say what goes legislative intent. excesses going far beyond the original" on his air. Unless the FCC itself undoes its cigarette de- better than to expect miracles at But broadcasters know cision, the case will remain as the rationale for continued in year. Promises, to conventions -particularly an election expansion of the fairness doctrine by the courts. The un- isn't programed. be sure, but definitive action doing, the lawyers argued, is available to the agency. If the will be all dismal and This is not to suggest that Chicago FCC had the power to attach the doctrine to cigarette com- is Program syndicators, equip- downbeat. Business better. mercials, as the courts ruled, it also has the power to and should find the con- ment companies other suppliers detach it. vention the most successful in several years. The ultimate correction of the present chaos must, of results will come at the closed sessions of Other tangible course, come in legislation eliminating the fairness language are not inhibited by formal various independent groups that from Section 315, the equal -time law. As long as the law do little agendas. Even the NAB board -44 strong -can itself imposes on the broadcaster an obligation to accord it is a lame -duck group with more than shadow box since time to the expression of conflicting views, it will be used nine of its members (six radio and three TV) to be replaced for ever -expanding application of the fairness doctrine on the new Com- following the convention. Similarly, Structure appeals to the courts, no matter how seriously any FCC Stations, is in mittee, headed by Richard Dudley, Forward tries to keep things from getting out of hand. the throes of an exhaustive study of the organization and function of the NAB and probably won't be prepared to present its report until the June meeting of the new NAB No gap here boards. As credible an endorsement of public confidence in tele- What the assembled broadcasters will hear from President vision journalism as is apt to come along was published Vincent T. Wasilewski is that his new executive team----still last week in, of all places, TV Guide, which never goes out short one of three executive vice presidents -is working well. of its way to cozy up to the medium it covers. He, along with Mark Evans, chairman of the legislative task According to a poll conducted by the respected Opinion force, can be expected to cautiously predict relief from Con- Research Corp. of Princeton, N.J., and commissioned by gress on renewals, if broadcasters will persist in indoctrinat- TV Guide, television is the overwhelming public choice ing their elected representatives on the stark fact that sur- among all media of political reporting. Not only that, it is, vival is at stake. by an even wider margin, the public's choice for impartial For old -line broadcasters, as well as freshmen, NAB's 50th and objective reporting of politicians and political affairs. anniversary can't be regarded as a celebration. First they Details are presented elsewhere in this issue, but to us one must be rescued on renewals and on such vicious incursions of the most significant findings was that the minority that as the counteradvertising proposals and a fairness doctrine thinks television lacks impartiality is evenly divided between stretched to unconscionable extremes. Then there must be those who believe it to be slanted to the left and those who the tough-minded determination that these abominations think it favors the conservative. There could be no more will never be allowed to happen again through inertia, persuasive evidence that the picture coming off the tube flabbiness or knuckling under. is multidimensional.

Return to reason The FCC now has in its possession just about everything there is to be said about the fairness doctrine. In the five days of testimony and argument it received two weeks ago, the agency compiled the definitive record on the subject. Now it tackles the complicated job of turning the raw material into regulation that will obviate the need for another massive exercise of this kind. That assignment may be too much to ask of the same agency that has created all this mess. Yet at the moment there is no better hope for a restoration of reason to the application of the fairness doctrine and the disposition of the widening demands for broadcast access that have been encouraged by it. The Congress is disinclined to do anything that looks favorable to broadcasting. The courts persist in Drawn for BROADCASTING by Sidney Harris using every inching forward by the FCC as an excuse to "You bastard." urge it to advance by miles. As some of the most respected "Whew, that was close; thank heaven for the seven -second lawyers in communications pointed out in the recent argu- delay.... What button is jammed ?"

130 BROADCASTING, April 10, 1972 WHIO -TV'S new

The real kind. The kind that helps - forever. The children pictured here are living proof that WH 10 -TV's ADOPT -A -CHILD program works. Since last November, this special feature of the "Total News At Noon" and the "Total News At Six" has presented 12 children available for adoption. Of these 12, eight have been placed with families. Just as significant, applications for adoption in the county increased 165% for a three -month period. The ADOPT -A -CHILD program is coordinated with The Family and Children's Service (a part of the United Fund), The Catholic Charities, The Lutheran Social Service and The Montgomery County Child Welfare Service.

"Total News" - . . more than just a gathering and reporting of current events ... a means for public service. And to WHIO -TV, public service can mean a new start in life for a child. WHIO Television Represented by TeleRep KgA Communications Service of Con Broadcasting Corporation

OX BROADCASTING CORPORATION STATIONS: WHIG AM.FM.TV Dayton, WSB AM-FM -TV Atlanta, WSOC AM.FM -TV Charlotte, WIOD AM, WAIA FM Miami, WIIC.TV Pittsburgh, KTVU San Francisco.Ookland Rust Craft Greeting Cards, Inc., our parent company, acquired Pratt & Austin, stationery manufacturers, accelerating its

penetration into the F, stationery market.'

Rust Craft Building expansions also added the and equipment purchases Emkav Candle Co. were necessitated by our to its operations. increased broadcasting activities. RECORD , 2 ,GROWTH la

This has been a year of record growth for Rust Craft Broadcasting Co.! We purchased extensive electronic equipment to accommodate growing operations in both TV and radio, so we could offer maximum efticiencyin sales and service. Our increased activities in office operations,photography and engineering necessitated building expansions. We became significant stockholders in Telecommunications,Inc., which operates CAN and microwave systems and a major film library. And... our acquisitlón of WKNX-Tv Channel 25, the CBS affiliate for Saginaw- Flint -Bay City- Midland, placed us in the TOP 550 markets! And we're still growing! Both the power and tower heigtitof WKNX-IV will be Increased so we can give the most effective service.

RUST CRAFT BROADCASTING CO.

WRDW-TV Augusta /WRCB-TV Chattanooga/ WJKSTV Jacksonville/ROC-1V Rochester /WKNXTV Saginaw wsrYÌV WheeJlhg Steubenville /viwOL -AMFM Buffalo / WRCP-AM -FM Philadelphia /WPITAMFM Pittsburgh WROG AM -FM Rochester/ WSTV AM-FM Steubenville/ WSOL-AM Tampa