October 25, 2007 a Food Coop Grows in the South Bronx Nelson Did What People Around the Country Do When Considering Starting a Food Coop
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07-10-25 p 01-05 10/24/07 11:03 PM Page 1 OFFICIAL NEWSLETTER OF THE PARK SLOPE FOOD COOP Established 1973 Volume BB, Number 22 October 25, 2007 A Food Coop Grows in the South Bronx Nelson did what people around the country do when considering starting a food coop. She got in touch with the Park Slope Food Coop’s General Manager, Joe Holtz. Holtz mailed her a packet of informational materials about the different types of coop models, which he keeps on hand just for such requests. Advice From the PSFC When Nelson called him for advice, Holtz was frank. “I told her, ‘This isn’t 1973, when we started working. There are fewer opportunities for free space, for starting small. I think the key is to not start too small. So the first thing you need to do is community organizing. You need to get other people involved.’” Nelson set about informally focus-grouping her neighbors. “One thing I began to learn was that there was this frustration. Public health groups would tell people, ‘You should eat bet- ter, have more fresh fruits and vegetables,’ but ANN BY ROSEN PHOTOGRAPH people had no idea where to buy this,” Nelson says. “The food in the local stores is of poor PHOTOGRAPH BY HAZEL HANKIN PHOTOGRAPH Zena Nelson of the South Bronx Food Coop quality: rancid meats, expired goods. You get BRUCE ZEINES second helpings from shops downtown. It’s hard to find a store in the Bronx that has a Keeping It Surreal By Gayle Forman watering system for its produce.” n a warm early fall Saturday Nelson also began canvassing the Park Slope By Kira Sexton Food Coop and noticed that some of its mem- in the basement of a South bers were affluent, people who could shop at, hen he isn’t creat- as well as the German artist Bronx community center, a say, Whole Foods if they wanted to, but instead ing advertisements Albrecht Dürer. These men O shopped in—and worked at—the Coop. for the Coop’s work- were realists, after all, with handful of shoppers browse W “People with a higher income were paying shops and events, or working easily identifiable subject among the shelves, picking out less for groceries, whereas people in the South at his day job as art director matters. They employed clas- everything from whole-grain pasta Bronx with a lower income were paying more. I for Oxygen Advertising, Brook- sical perspective. Zeines is not to organic olive oil to farm-fresh realized that the Park Slope model could serve lyn artist Bruce Zeines is a man of usually identifiable both demographics,” she says. drawing. But don’t think just subject matter or classical per- string beans. This downstairs room Once she decided to use the Park Slope black and white. His work is spective. After a while, howev- in the headquarters of the advoca- model, Nelson got to work, developing part- often drenched in color: er, you see his point. Like cy group Nos Quedamos is the nerships with local organizations like Nos vibrant Prussian blue, shim- Bosch and Bruegel, Zeines Quedamos, City Harvest and the Green Party, mering orange, pale aqua. pays careful attention to detail temporary home of the fledgling while “pestering Joe Holtz daily.” She wrote up Looking at the abstract and gives his drawings plenty South Bronx Food Coop. a business plan. And then, just to “double- shapes that pulse across his of weight. Simple shapes in check that this whole idea wasn’t just in the pages, it’s a little surprising moderate sizes take on gar- A Sustainable Model imagination of Zena,” she says she entered her that Zeines lists as influences gantuan proportions. The South Bronx Food Coop (SBFC) official- idea into an entrepreneurial challenge contest the Flemish painters Hierony- ly opened its doors in late August, but its gen- at Baruch sponsored by Merrill Lynch. Not mus Bosch and Pieter Bruegel, CONTINUED ON PAGE 4 esis goes back two years. At the end of 2005, only did she win the contest, but the judges Zena Nelson, an MBA student in marketing at also upped the prize amount from the usual Next General Meeting on October 30 Baruch College, was attending a Green Party $5,000 to $20,000, giving her the necessary The General Meeting of the Park Slope Food Coop is held on the meeting in her South Bronx neighborhood. seed money. last Tuesday of each month.* The next General Meeting will be “We were talking about ways to do community Tuesday, October 30, 7:00 p.m. at the Congregation Beth Elo- outreach and someone mentioned a food Breaking Even, Breaking Ground him Temple House (Garfield Temple), 274 Garfield Pl. coop,” Nelson recalls. “I wasn’t any kind of pro- The coop opened its doors this past August The agenda is in this Gazette and available as a flyer in the gressive do-gooder, but the idea sparked 24 and broke even its first day. So far, the SBFC entryway of the Coop. For more information about the GM and something in me. As a business idea, it about Coop governance, please see the center of this issue. seemed like a sustainable model.” CONTINUED ON PAGE 2 * Exceptions for November and December will be posted. Thu, Oct 25 •Blood Drive: 3:00–8:00 p.m. IN THIS ISSUE Fri, Oct 26 •Blood Drive: 11:00 a.m.–6:00 p.m. Margaret Palca . 3 Sat, Oct 27 •Blood Drive: 11:00 a.m.–6:00 p.m. GM Agenda . 3 Coop Sat, Oct 27 •Pumpkin Day: 8:00 a.m.–onwards Coordinators’ Corner, Puzzle . 5 Event Thu, Nov 1 •Food Class–Vegan Thanksgiving: 7:30 p.m. Coop Hours, Coffeehouse . 6 Sat, Nov 10 •Game Night: 7:00 p.m. Coop Calendar, Governance Information, Fri, Nov 16 •The Good Coffeehouse: Poetry & Music 8:00 p.m. Mission Statement . 7 Highlights Workslot Needs . 7 Sat, Nov 17 •Children’s Clothing Swap 10:30 a.m.–2:00 p.m. Community Calendar . 8 Look for additional information about these and other events in this issue. Letters to the Editor . 9 Classified Ads . 11 07-10-25 p 01-05 10/24/07 11:03 PM Page 2 2 October 25, 2007 Park Slope Food Coop, Brooklyn, NY A Food Coop Grows in the South Bronx offers cooking classes on distribution days. CONTINUED FROM PAGE 1 As the SBFC attempts to grow its member- ship, its Park Slope older sibling continues to has about 30 members, who pay a member- offer support. Holtz provided Nelson with the ship investment and work three hours a month names and addresses of some 50 PSFC mem- (though some of the true believers put in bers who live in the Bronx and wrote a cover much longer hours). Nonmembers are cur- letter to accompany Nelson’s targeted mailing. rently allowed to shop, although they pay When Nelson recently realized that the higher prices. SBFC needed an accountant, Holtz found a For now, the greatest challenge is getting PSFC member who could do the job and enough capital to afford a storefront that will arranged for the accountant to get Park Slope be open daily and have a refrigeration system FC work credit for assisting the SBFC. so the coop can carry dairy, meat and other Ultimately, the fate of the SBFC will be fresh products. Until that happens, the SBFC determined by the community it serves. operates as a bi-monthly distribution center out of Nos Quedamos. Customers can either Raising Awareness We are Looking for order goods online or go to the center every Linda Grady, who joined the SBFC a year other Saturday. The offerings tend to be dry ago when it was still in its planning stages, Children’s Entertainers: goods, bulk items, fresh eggs and produce, believes that raising awareness is as impor- which members can buy either as a CSA share tant as lowering grocery bills. “It’s hard when Clowns, Face Painters, or piece by piece. what’s marketed to you at the local stores is Nelson works a day job running a nonprofit the fluorescent green juices, all the high-sodi- Jugglers and others for um noodle soups that really aren’t good for you but are cheap,” Grady says. “There’s such “The food in the local stores is of poor quality: a food inequity in New York. But you need Pumpkin Day, rancid meats, expired goods. good nutrition to feel good. Only when the day-to-day qualit¡y-of-life issues are taken Saturday, October 27th care of can you begin to question what’s hap- organization and goes to school full time. But pening politically, environmentally or in the FTOP or make-up credit is available for she finds time to drive up to the Hunts Point larger world. Unless you’re well nourished, it’s your participation. If you are interested, produce markets at 5 a.m. on distribution days hard for any of those issues to take root in please call Julie Gabriel Monday through Friday early to hand-pick fruits and vegetables. If communi- your mind.” at 718-622-0560 or email [email protected] ty members are perplexed by how exactly one For more information on the South Bronx prepares some of these items, City Harvest Food Coop, go to www.sbxfc.com ■ Do You Have East New York Food Coop Any Gently Used Toys? Help a new coop in Brooklyn The Coop Childcare Toy Collection is looking rather sparse these days.