DOCSLIB.ORG

聊聊课程那些事儿 Whatwhat Youyou Needneed Toto Knowknow Aboutabout Youryour Child'schild's Schoolworkschoolwork

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
聊聊课程那些事儿 Whatwhat Youyou Needneed Toto Knowknow Aboutabout Youryour Child'schild's Schoolworkschoolwork 三月刊 2015 来场完美生日趴 Every Child Deserves a Fabulous Birthday Party 封面故事 聊聊课程那些事儿 WhatWhat YouYou NeedNeed toto KnowKnow aboutabout YourYour Child'sChild's SchoolworkSchoolwork 2015年3月刊 1 目录CONTENTS 三月刊 2015 教育 07 编者按 校园投稿 Editor's Note 74 Campus Contribution 16 30 16 聊聊课程那些事儿 34 我喜欢的课外书 社区热点 What You Need to Know about My Favorite Books Your Child's Schoolwork 12 活动备忘录 圆桌话题 Events 18 培养终身阅读者 The Round Table To be a Lifelong Reader 76 简报 26 谈谈家长会 The Circuit 20“多媒体”育儿之路 Breaking Down Parent-Teacher Meetings Using Digital Technology to Help my Children Learn 72 社区热点 未来艺术家 Noticeboard 22 上课应像“玩游戏” Blank Canvas Learning through Play in the Classroom 74 来自北京乐成国际学校的 24 课程学习在海外 艺术作品 Lessons from Abroad Artwork from Beijing City International 54 School 分类信息 Directory 2 www.jingkids.com 美食娱乐 父母社区 摄影师专栏 41 做好学校志愿者 Family Photography 15 Volunteering at Your Child’s School 14 拍张创意全家福 Creative Family Photo shoot 42 看世界 Family Travel 48 狮城妙旅 Experience Tropical and Urban Sophistication in Singapore 48 47 关于分离的考验 健康 The First Steps towards Independence 53 妹妹和“真爱的行为” 15 宝贝相片 32 科普空气净化器 Little Sis and the “Act of True Love” Baby Photos All About Air Purifiers 80 主妇剁手党 28 来场完美生日趴 Help! I’m Addicted to Online Shopping! Every Child Deserves a Fabulous Birthday Party 变妆秀 68 Makeover 杂志免费取阅点 30 跳出“休闲圈” Distribution A Mother Daughter Makeover Brings Big Surprise 家庭聚餐 本期封面模特： Dining Out 王世雄，英文名 Alex，北京新英才学校二年级学生，校足球队小球娃。喜欢看书、跳街舞、 表演，是个天生的“乐天派 ”。 42 花香咖啡馆 摄影：Dave PiXSTUDIO Fresh Brews: Beijing’s Best Cafes 2015年3月刊 3 《中国妇女》英文刊 2015 年 3 月 随刊赠送 WOMEN OF CHINA English Monthly WOMEN OF CHINA English Monthly Sponsored and administrated by ALL-CHINA WOMEN’S FEDERATION 中华全国妇女联合会主管/主办 Published by WOMEN’S FOREIGN LANGUAGE PUBLICATIONS OF CHINA 中国妇女外文期刊社出版 Publishing Date: December 22, 2014 本期出版时间: 2015年2月26日 Adviser 顾 问 彭 云 PENG PEIYUN 全国人大常委会前副委员长 Former Vice-Chairperson of the NPC Standing Committee Adviser 顾 问 顾秀莲 GU XIULIAN 全国人大常委会前副委员长 Former Vice-Chairperson of the NPC Standing Committee Director & Editor-in-Chief 社长 · 总编辑 YUN PENGJU 恽鹏举 Chief Editor 主编 WEI LIANG 位亮 Executive Publisher Jingbo Wu Managing Editor in Shanghai Elva Li Deputy Managing Editor Abby Wang Editor Cherry Dong,Ma xiaoquan Intern Simiao Wang,Gloria Zhao Contributing Writers Yang Jiao,Hao Yan,Huze Huili,Dai Song,Luo Xuehui Shui Wenlu,Gui Gui,Hao Qing Editorial Consultant 编辑顾问 Zhu A’Man,ROBERT MILLER (Canadian) 罗伯特 · 米勒 (加拿大) Director of Sales Department 广告发行经营部主任 XIA WEI 夏巍 Tel 6522 5376 Legal Adviser 法律顾问 LI XUESEN 李雪森 Advertising Agency Immersion International Advertising (Beijing) Co., Limited 广告代理 深度体验国际广告(北京)有限公司 Advertising Hotlines 广告热线 010-5941 0368/69/72/77/78/79 Printing 印刷 TOPPAN LEEFUNG CHANGCHENG PRINTING (BEIJING) CO., LTD. 北京利丰雅高长城印刷有限公司 Address 本刊地址 WOMEN OF CHINA English Monthly 《中国妇女》英文月刊 15 Jianguomennei Dajie, Beijing 100730, China 中国北京建国门内大街15号 邮编:100730 国际标准刊号 ISSN1000 9388 国内统一刊号 CN11-1704/C 随刊发行，免费赠送 4 www.jingkids.com 2015年3月刊 5 A Publication of True Run Media 出版制作 Advertising Agency Immersion International Advertising (Beijing) Co., Limited 广告代理 深度体验国际广告（北京）有限公司 Tel/电话：010-5779 8877 Advertising Hotline/广告热线：010-5941 0368/69/72/77/78/79 General Manager 总经理 魏思得 Michael Wester Operations Director 运营总监 马春蕾 Toni Ma Executive Publisher 执行出版人 吴竞波 Jingbo Wu Managing Editor in Shanghai 上海版主编 李佳 Elva Li Deputy Managing Editor 副主编 王蕾 Abby Wang Editor 编辑 董一 Cherry Dong 、马晓泉Aaron Ma Intern 实习生 王思淼 Simiao Wang、赵之含 Gloria Zhao Contributors 撰稿人 杨娇、郝燕、户泽惠里、戴松、罗雪挥、水纹路、桂桂、郝青 Art Director 艺术总监 罗肃 Susu Luo Art Designer 设计 潘贤贤 Micky Pan Production Manager 制作部经理 郭挺 Joey Guo Photographers 摄影师 隋思聪 Sui，刘明彻 Ken Advertising Designer 广告设计 贾静 Yuki Jia Sales 销售部 王丹 Ivy Wang（经理），胡晓娜 Sheena Hu， 张莎莎Sasha Zhang，刘潜 Winter Liu，徐佳Emma Xu， 唐奥Tang Ao，吴瑾 Veronica Wu，宋爽 Sophie Song，白文轩 Wilson Barrie， 李希雅 Olesya Sedysheva Marketing & Distribution 市场发行部 张萌 Shana Zhang（经理）,刘佳 Liu Jia，赵原君 Shane Zhao, 杨莎莎 Lareina Yang IT 技术支持 严文 Yan Wen . 艾尔威 Arvi Lefvere Finance 财务部 赵蕊 Judy Zhao，刘孟雅 Liu Mengya HR & Admin 人事部 罗永宝 Tobal Loyola . 何思玉 Siyu He . 曹筝 Cao Zheng . 赵凤娟 Zhao Fengjuan Editorial 编辑部 [email protected] Advertising 广告部 010-5941 0368/69/72/77/78/79, [email protected] Marketing 市场部 [email protected] Distribution 发行部 010-5941 5387, [email protected] Website 官方网站 www.jingkids.com www.issuu.com/jingkids 扫描左侧二维码，关注“菁kids杂志”公众微信；新浪官方微博@菁kids杂志 6 www.jingkids.com Editor'S Note 编者按 教什么与怎么教 What to Teach and How to Teach 大概10年前吧，我的两位朋友开始为孩子择校，其中一个很重要的标 几个家长开始听课，琢磨这个中文怎么教的。其中一位用秒表计时间， 准就是想让孩子从小就把中文和英文都当作母语来学习。如果放在今天，可 看老师用多少分钟讲生字，多少分钟造句念课文。我那时还在当家委会 选择的学校还有一些，而在那个年代，遍访学校的结果可想而知，国际学校 PTA，代表家长去找校长和老师反映。有的家长说，语文老师要多向美国 中文不够，国内学校英文不行。 老师学习，要让孩子开心有兴趣；有的说，要多教传统文化，多教古文诗 两个妈妈认为，孩子的事儿不能等，干脆自己动手。于是，她们又开始 词；有的说，写作最重要，词汇量少也要多让孩子们写作文。我旁边另一 寻访，终于找到一家民办学校乐于合作，又请来了一位有十几年教龄的美国 位PTA妈妈对校长说，自己的孩子没有问题，老师要多给内容不要降低标 老师做班主任，一个新型的双语班就这么建起来了。 准。现在回想起来，可怜的校长和语文老师，在我们的“狂轰滥炸”面前， 朋友敢想敢干，我们也认可，于是我家大女儿和另外15个孩子一起， 脸上微笑着，心里不知道怎么想。 成为这个双语教育理想的小小“实验品”。“创班”的第一批家长们中，博 “教什么”和“怎么教”，在相对统一单一的国内体系里可能还不是迫 士硕士学位一大堆，干劲儿十足，经常开会沟通，监督课程进度，大有要将 在眉睫的问题，但一旦与国际课程面对面，就真是天天都在被拷问。作为家 世界上最棒的教育都找来奉献给孩子的雄心。 长，我在语文课上为孩子付出的时间和努力最多。但相比其他课程，我至今 数学课大家有共识，本地教材水平很高，比国外进度至少快一年。孩子 看不出来，这么多年的语文课对孩子的影响究竟在哪里。还有，是什么让语 如果能通过这里的区里考试，到哪儿都不会成问题。但为了不盲目自大，还 文课这么难教难学？是教材吗？是教学大纲吗？是老师被体系培训的教学方 是额外加了一个美国小学标准考试来检验。这样，数学老师平时用中文教， 式吗？这方面的吐槽看得太多了，但还是很困惑。 考试前补教一些英文数学用语就够了。 在这一期菁kids的采访中，发起阅读项目的黄建萍说，大家不要光盯着 英文课由美国老师选择了一套美国教科书，成绩与美国小学横向比较， 1到6年级这12本课本了，我们需要的是一个书库，以及儿童文学修养很深 全班每年参加美国标准考试。在国外念过小学的家长很少，大家很难判断也 的老师。她的话好像给我开了一扇窗。 就没什么异议。记得只有一位家长提出，这套教材好像写作训练不够。但最 我在高中的时候，最喜欢的课是古文。那时候的教材大纲按理说应该更 后还是听任老师决定了。 “没意思”。喜欢，是因为教这门课的白话文白老师，他早年间毕业于北大 刚入学时，孩子们的英文水平高高低低，但美国老师有信心。她还觉得 中文系，古文诗歌造诣极深。白老师讲课一口好听的老北京话，对学生尊重 所用教材程度太浅，经常额外加一些很生僻的词汇。“孩子嘛，不用告诉他 有礼。他一般先戴上眼镜念两行课文，再抬起头来，单口相声似地从课文引 们什么容易什么难的，教就是了，他们都能学会。”老师经常说。不知怎 出一串串故事，幽默博学之外，很多评论源自老师自己的人生经验，书里书 么，她教课总是提前完成进度，考试前也从不复习，但每年的标准考试成绩 外都是精彩人物。跟着白老师念古文，觉得世界好大，文字可承载的太多。 还都不错。 教材、大纲、或者统一考试可能都不是答案。我们需要的是一个大环 除了教英文，这位老师还有一个历史系博士学位，于是家长们就请她开 境，这个环境能吸引文学家、科学家等各种大学问家来到学校，认真花时间 讲历史课。碰巧，中美两边的小学好像都没有什么标准历史课教材或考试， 为孩子写书、讲课。他们和老师一起，向孩子们解释世界，分享追求知识的 老师就借机发挥，网络、书籍、PPT、活动、戏剧一齐上，孩子们连语言 热情，以及生活的勇气，而不是如何在考试中打败其他同学。 带文化真没少学。一位爸爸感叹说，这批孩子长大后普遍对文科感兴趣，真 是受这位老师的影响太深了。 谈到语文课，大家的讨论就热烈起来。而且分歧和争论越来越多，一直 持续到5年级毕业。一开始是关于进度。语文老师说，本地学生比我们课时 多，课外练习机会也多，按进度这个班不可能完成所有大纲要求，80％差 不多，挑出5－6篇课文不教了。有家长不同意，课文很简单哪，怎么进度 不赶一下？！再往后，生字越来越多，孩子学了后面忘前面，老师的要求从 纠正笔画开始，逐渐降低，最后是能认能读就行。作文更难，错别字不少， 语法也看着不对味儿。大人孩子一到期中期末就紧张，因为知道自己孩子的 吴竞波 水平是经不住区里统考的。更为重要的是，孩子提不起兴趣，要家长监督着 执行出版人 才学，中文书也慢慢不看了。 您有适合亲子参与的精彩活动想发布 在《菁kids》的活动备忘录上吗？ 赶快联系我们吧！ 电邮：[email protected]， 活动备忘录EVENTS 微博@菁kids杂志，微信：菁kids杂志 疏荷沙鸟，画中有诗 插画师Wallie教你学插画 捷克共和国工艺美术展 “猫咪大逆袭”展览 在中国绘画史上，花鸟画和山 Wallie学院派出身，作为一名 本次展览的藏品均来自于捷克 本届猫咪大逆袭展览以猫文化 绘画都在宋代成熟，并在绘画 专业的插画师，他会陪你一起 共和国的布拉格国家工艺美术 与猫艺术为主题，共分动漫、 技巧，境界方面都达到相当的 画一组属于你自己的插画明信 博物馆，可以说集欧洲玻璃艺 电影、名人、名画、星座、 高度。本次由睦野画舍举办的 片。很多人觉得学素描太枯 术品之大全，其中尤以波西米 其他等六大板块。值得一提的 宋代小品绘画活动，将传授勾 燥，油画又太难，就想简简单 亚玻璃器最具特色。此次展览 是，五个互动大屏运用了体感 勒，上色，晕染，仿旧等绘画 单画点小清新的手绘，一株植 从该馆典藏的4万多件玻璃器中 互动技术，趣味性十足；手机 技法。 物，一朵小花，或者是猫星 选出211件精品，囊括了从古 扫码下载官方APP，通过移动 时间：1.1-3.29 每周四、五、 人，或者是瓦力等等。 代、中世纪直到近代的各个重 端智能识别还能让画面“动起 日 13:00-16:00 时间：1.2-3.20 要时期、主要代表性艺术流派 来”；与著名公益组织幸运土 地点：东城区鼓楼东大街189号 地点：朝阳区朝阳北路青年汇 的杰作。 猫一起设立的“真猫乐园”小 睦野咖啡 102号楼231 时间：1.7-3.15 天地还可以近距离观察真实猫 价格：1350（6次课） 价格：499/期，每期4次课 地点：北京艺术博物馆 咪的日常生活起居。 电话：182 0161 3957 电话：131 2010 5868 价格：20 时间： 1.23-5.17 地点：尚8国际广告园“A格” 艺术馆 价格：50-100 8 www.jingkids.com EVENTS 活动备忘录 游艺时光儿童慈善义卖 泰迪熊111周年纪念展 游艺时光本次选出孩子们本学 以罗斯福总统昵称命名的泰迪 期最精彩的作品参加儿童学员 熊已经有100多年的历史了， 慈善义卖画展，此次义卖所得 这个春冬交替的时节，泰迪熊 将捐助国际社区慈善组织“众 珍藏111周年纪念展终于出炉！ 爱商店”（Roundabout）， 一路可以看到各种各样的泰迪 用于资助云南贫困地区助学慈 熊，公仔画，泰迪熊场景甚至 善项目。开幕当天的活动包括 是中国最大的泰迪熊，除此之 “小小拍卖师”拍卖会、克莱 外还更有精美的泰迪熊周边礼 儿音乐中心的音乐表演、众爱 品等你！ 商店的义卖书展及欧陆广场商 时间： 2.01-3.22 户赞助的丰富抽奖等环节。 地点：北京富力广场购物中心 时间：1.31-3.8 价格： 68-78 地点：欧陆广场L508克莱儿音 乐中心及L507A游艺时光小区 艺术中心 电话：80461820/138 1033 4208 2015年3月刊 9 活动备忘录EVENTS DIY你的专属裙装 西班牙男童合唱团音乐会 芭蕾舞《天鹅湖》 国家京剧院名家名段会 还在因为挑剔自己的身材，找 西班牙蒙特塞拉特修道院男童 享誉世界的俄罗斯芭蕾舞剧 “致春天”是国家京剧院举 不到合适衣服出门而发愁吗？ 合唱班是世界上最古老的童声 团，俄罗斯莫斯科州俄罗斯 办的以“迎新年”“贺新 这就来自己动手设计、制作一 合唱团，具有超过七百年的悠 芭蕾国家剧院(Russian State 春”“致春天”为主题的三大 条心满意足的专属裙装吧！现 久历史，远超维也纳童声合唱 Ballet) 是俄罗斯国家文化部 板块系列演出的板块之一，汇 场会有老师指导教学，当然你 团。西班牙蒙特塞拉特修道院 直属领导的国家级艺术团体。 集百位名家新秀在梅兰芳大剧 也可以动动别的小心思，制作 男童合唱班也是世界最神秘的 舞蹈团曾在德国、美国、意大 院，为广大观众奉献44台优秀 出来属于自己的亲子裙装。 国家级童声合唱团。由于合唱 利、西班牙、葡萄牙等多地巡 经典剧目及演唱会，庆祝剧院 时间：3.1截止 每天14:00- 团负责在教堂唱诗，极少到世 回演出。 60周年。 16:30 界各地进行商业演出，因此除 时间： 3.1-3.8 时间：3.2 地址：尚都soho 4层2471 极少数的国际访问演出外，只 地点：民族文化宫大剧院 地点：梅兰芳大剧院 电话：137 1790 0423 有到西班牙蒙特塞拉特修道院 价格：80-1280 价格：50-1200 的朝圣者和少数游客才有机会 聆听合唱团的天籁之音。 时间：3.1 地点：国家大剧院-音乐厅 价格：80-480 10 www.jingkids.com EVENTS 活动备忘录 3e 国际学校开放日 中国国家博物馆书法展 参加3e开放日，了解孩子如何 此次展览旨在展示国家博物馆 得益于在3e双向浸入式环境下 丰富和具有特色的书法藏品， 学习和玩耍。3e的老师如何用 让人们在欣赏这些不同时期、 学生发起，教室引导的活动发 不同风格的书法名品的同时， 展孩子在审美、情感、智力、 进一步了解中国传统书法艺 身体、语言和社交能力。 术的历史与文化。展出124件 时间：3.11 9:30-11:30 展品，分为甲骨文、金文；陶 17:30-19:00/ 3.25 9:30- 文、砖文、瓦文；玺印、钱币 11:30 文字；碑拓、墓志拓、刻帖； 地点：朝阳区将台西路9-1号 汉至唐墨迹；宋元明清墨迹六 3e国际学校 个部分。 电话：(010)6437 3344 须提前 时间：3.29截止 预约 地址：中国国家博物馆 2015年3月刊 11 活动备忘录EVENTS 卡通舞台剧《企鹅的北极 米其林星级厨师驾到德威 2015中国（国际）游乐 2015 雅尼 Yanni 世界巡 熊爸爸》 英国米其林星级厨师Marc 设施设备博览会 回音乐会—北京站 一只南极的小企鹅破壳出生在 Fosh将会访问德威学校。他将 一场包含游乐场所及公园游乐 世界一流的键盘奇才，电子音 北极，把他第一眼看到的北极 会和学生、家长和所有教职员 设施、电子游艺机、水上游乐 乐奠基人之一，希腊乐手雅尼 之王---北极熊哈里当做自己 工一起，共同探讨有关食物营 设备、动感电影设备、儿童游 （Yanni）。1992年的Dare 的爸爸，而这个“爸爸”却打 养、健康食物选择以及如何培 乐设施、无动力游乐设备、充 To Dream和1993年的In My 算把他吃掉，对他不冷不热， 养对烹饪的热情等话题。现场 气游乐设备等多种游艺娱乐设 Time都获得了当年格莱美奖提 而一直对北极王位虎视眈眈的 Marc Fosh除了会带来一场讲 施设备的博览会，同时还有开 名。雅尼手中弹奏出的洋溢着 灰熊阿尔法设计把小企鹅骗入 座外，还会进行厨艺展示。同 办狂欢节或集市。 魅力和感染力的音乐，令无数 恐怖森林，设陷哈里，夺取王 时还会有一场初级厨艺大师比 时间： 3.18-3.20 人如痴如醉，充分领略到新世 位，这样一对奇怪的父子组合 赛等着大家。 地点：北京国家会议中心 纪音乐的美妙。 在“爸爸”的冷漠和“儿子” 时间：3.15 时间：3.19 的热情中迎来了北极冰雪王国 地址：北京德威英国国际学校 地点：国家体育馆 有史以来最大的一次阴谋。 价格：280-1380 时间：3.15 地点：大兴剧院 价格：60/100/120 动漫视听交响音乐会《春 郑渊洁童话剧《罐头小
Load more

Recommended publications
  • Of Jesus Christ
    God’s reckoning upon a wayward world For years, Israel has had to live with existential threats from Iran and its neighbors, yet hardly anyone has done anything about it. The world seems to take for granted that Israel must live with such threats without ever doing anything about it either. Imagine what would happen if Russia, or China, made such threats to America, or vice versa. A few years ago, when the media went into another one of those cyclical frenzies with the notion that Israel was about to attack Iran and destroy that nation’s nuclear facilities before it developed nuclear weapons, we said that according to biblical prophecies it is Iran who will attack Israel, not the other way around. Our prediction has proven true. In February 2012, Iran attacked a number of Israeli missions abroad – in Georgia, India, and Thailand, to mention those that made it into the media. From there, attacking Israel itself is only a short step away. Iran has shown that its threats to Israel are not mere talk; that it is prepared to act on them. This has changed the name of the game. Israel is now entitled to reply and take action before a greater disaster hits the nation. This is not going to make Israel many friends. On the contrary, biblical prophecies tell us that this tiny nation will face the wrath of the entire world. We have said much about those prophecies in the past, and may yet say more in the future, God willing, but for now we will only post this prophecy as a reminder.
    [Show full text]
  • Beijing's Suburbs
    BEIJING MUNICIPAL COmmISSION OF TOURISM DEVELOPMENT BEIJING’S SUBURBS & SMALL TOWNS TO VISIT Getaway from China’s Capital —— 1 Discovering the Unique Charm and Vibes of Beijing’s Suburbs and Small Towns 1 Beijing’s Suburban Charm and Small-Town Vibes In the long-standing imperial Beijing, the red walls and yellow tiles exude the majestic imperial glamour, and the sedate country scene easily comes into your peripheral vision. A visit in Beijing guarantees you a walk of imperial solemnity in downtown Beijing, and a lot more country fun in the suburbs. You will see the many faces of the suburbs in the four seasons, walk through all the peaceful folk villages and exotic small towns, and make the most of your Beijing trips. This feature will highlight attractions of Beijing’s suburbs in the four seasons and open up year-round opportunities for visitors to soak up the best of the country life. A variety of small towns will also be featured, making for the best short trips to relax. 2 TRAVEL IN BEIJING’S SUBURBS AND SMALL TOWNS Highlights A Travel Guide to Beijing’s Suburbs Spring Explore the Nature | Feast on the Wild Summer Make a Splash | Go on Leisurely Outings Autumn Hike for Foliage | Foraging for Autumn Fruits Winter Ski down the Slopes | Bathe in Hot Springs 3 Best Small Towns to Visit “Chinese national” Small Towns 2 Gubei Water Town the Ultimate Retreat | Xiaotangshan the Hot Spring Resort “Western style” Small Towns 2 Spring Legend Town in Huairou | Huanghou Town Leisure Holiday Village Themed Small Towns 3 CTSHK RV Park of MYNS | Chateau Changyu AFIP Global Beijing | Qianjiadian Town in Yanqing Unique Cultural Villages 3 Cuandixia Village | Lingshui Village in Mentougou | Kangling Village For more information, please see the details below.
    [Show full text]
  • Museum Marketing
    Museum Marketing A study on marketing the Finnish Aviation Museum through multimodal marketing and social media Viorica Bucur Di Wen 2011 Kerava Unit Laurea University of Applied Sciences Kerava Marketing the Finnish Aviation Museum through Multimodal Marketing and Social Media Viorica Bucur, Di Wen Degree Programme in Tourism Thesis November, 2011 Laurea University of Applied Sciences ABSTRACT Laurea Kerava Hospitality Management Degree Programme in Tourism Viorica Bucur, Di Wen Marketing the Finnish Aviation Museum through Multimodal Marketing and Social Media Year 2011 Pages 83 Marketing a museum through digital marketing and social media represents a topic with an overall significance due to the worldwide rising importance of social media and communities as marketing channels of XXI century. Consequently, cultural organizations are more and more committed to employ digital media opportunities, in order to enable greater public participation and an efficient and costless two-way communication with peers and current or possible customers. By using YouTube, Facebook, Twitter, MySpace, Flickr, which are globally recognized social networking services, museums have adopted marketing strategies based on a user centric approach, perceiving customers as a vital source of information and innovation. This study’s aim is to increase the awareness of Finnish Aviation Museum services and products with the use of multimodal marketing and social media tools. As an illustration, the study intends to highlight the case organization and its services and products for people and communities globally through the digital marketing techniques by designing and implementing a multimodal service for Finnish Aviation Museum: a viral video based on a user centric perspective encompassing three video clips.
    [Show full text]
  • March/April Issue
    YANGON ALEC ASH HONG KONG BREWS MARK LEVINE 2017/03-04 BEIJINGBEIJING UNDERUNDER THETHE LOOPLOOP MAKEMAKE THETHE MOSTMOST OFOF SPRINGSPRING OUTSIDEOUTSIDE 1 MAR/APR 2017 图书在版编目（ＣＩＰ）数据 旗下出版物 探秘北京 : 英文 / 《北京人系列丛书》编委会编著 . -- 昆明 : 云南科技出版社, 2017.02 YANGON ALEC ASH HONG KONG BREWS MARK LEVINE （北京人系列丛书） 2 0 1 7/ 0 3 - 0 4 ISBN 978-7-5587-0426-0 Ⅰ. ①探⋯ Ⅱ. ①北⋯ Ⅲ. ①北京－概况－英文 Ⅳ. ①K921 中国版本图书馆CIP数据核字(2016)第319844号 B E I J I N G U N D E R 责任编辑：吴 琼 T H E L O O P MAKE THE MOST OF 封面设计：Xixi SPRING OUTSIDE 责任印刷：翟 苑 责任校对：叶水金 张彦艳 Since 2001 | 2001年创刊 thebeijinger.com A Publication of 广告代理: 北京爱见达广告有限公司 地址: 北京市朝阳区关东店北街核桃园30号 孚兴写字楼C座5层 邮政编码: 100020 Since 2006 | 2006年创刊 电话: 5779 8877 Beijing-kids.com Advertising Hotline/广告热线: 5941 0368 /69 /72 /77 /78 /79 The Beijinger Managing Editor Margaux Schreurs Digital Content Managing Editor Tom Arnstein Editors Kyle Mullin, Tracy Wang Contributors Jeremiah Jenne, Andrew Killeen, Robynne Tindall True Run Media Founder & CEO Michael Wester Owner & Co-Founder Toni Ma Art Director Susu Luo Designer Xi Xi Production Manager Joey Guo Content Marketing Director Kyle Mullin Head of Marketing & Communications Lareina Yang Marketing Team Emma Xu, Sharon Shang, Helen Liu PR Executive Scott DeVoy Su Head of HR & Admin Tobal Loyola Finance Manager Judy Zhao Since 2012 | 2012年创刊 Accountant Vicky Cui Jingkids.com Admin & Distribution Executive Minna Zhao IT Manager Arvi Lefevre IT Support Yan Wen Photographer Uni You Sales Director Sheena Hu Account Managers Winter Liu, Sasha Zhang, Wilson Barrie, Olesya Sedysheva, Renee Hu, Serena
    [Show full text]
  • 美食烹饪在校园 What's Cooking in Schools 国际化 不是课程的复制 不是文化的移植 不仅仅是 外语流利 不止步于 “拿来主义”
    国际教育 · 家庭生活 · 都市资讯 五月刊 2015 京城有机市集 Explore Beijing's Farmers Market 封面故事 美食烹饪在校园 What's Cooking in Schools 国际化 不是课程的复制 不是文化的移植 不仅仅是 外语流利 不止步于 “拿来主义” 我们要培养 中国孩子 用世界听得懂的语言 和世界能够理解的 表达方式 在全球的舞台上 自信地展示 独特的自己 北京市私立汇佳学校 中国大陆第一所用双语 北京市昌平区昌怀路157号 400-889-1993 为3-18岁学生提供IB教育的国际学校 [email protected] 随刊赠阅 五月刊 2015 京城有机市集 Explore Beijing's Farmers Market 封面故事 美食烹饪在校园 What's Cooking in Schools 2015年5月刊 1 目录CONTENTS 五月刊 2015 07 编者按 Editor's Note 28 21 38 16 美食烹饪在校园 社区报道 What's Cooking in Beijing Schools 话题 8 活动备忘录 18 实验室里的铁人对抗 – 采访北 26 可以养鱼的菜园 Events 京顺义国际学校 Learning about Hydroponics Iron Chefs in the Lab 70 社区热点 28 京城有机市集 Notice Board 21 学做厨房里的CEO – 采访美 Explore Beijing's Farmers Markets 国肯代尔大学美食烹调学院 75 简报 Master Your Kitchen The Circuit 24 从校园农场到学生餐桌 – 采访 北京市私立汇佳学校 教育 健康 From the Farm to the Table 34 升糖和糖尿病 未来艺术家 Sugar Highs and Lows: What You Need to Blank Canvas Know about Diabetes 72 来自北京市鼎石学校的艺 36 自闭症的行为表现 术作品 Understanding Autism Student Artwork from Keystone Academy 2 www.jingkids.com 美食娱乐 摄影师专栏 Family Photography 48 14 玩转Instagram Fun and Funky Instagram Shots 42 父母社区 41 儿子与我 13 My Son and Me 47 关于分享的学习 Learning to Share 53 一张塑料纸引发的事件 55 13 宝贝相片 How a Simple Piece of Plastic Caused a Crisis 分类信息 Baby Photos Directory 54 儿子在家的日子 变妆秀 Big Brother at Home Makeover 80 傻瓜在家上班 38 缤纷春日暖春妆 Work from Home? No Thanks 66 Spring Fling Makeover 家庭聚餐 杂志免费取阅点 Distribution Dining 42 吃素，我们吃什么？ A Vegan’s Dining Guide to the City 本期封面模特： Justin L. 看世界 北京顺义国际学校9年级学生 Family Travel Linda N. 北京顺义国际学校11年级学生 48 油画俄罗斯 摄影：Dave PiXSTUDIO One Month in Russia 2015年5月刊
    [Show full text]
  • “Hump” Airlift and Sino-Us Strategy in World War Ii
    KEEPING CHINA IN THE WAR: THE TRANS-HIMALAYAN “HUMP” AIRLIFT AND SINO-US STRATEGY IN WORLD WAR II DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By John D. Plating, M.A. ***** The Ohio State University 2007 Dissertation Committee: Approved by Professor John F. Guilmartin, Jr., Adviser Professor Allan R. Millett _____________________________ Professor Christopher A. Reed Adviser Graduate Program in History ABSTRACT The trans-Himalayan airlift of World War II, better known as the “Hump,” is recognized among specialists as the first sustained and most ambitious combat airlift operation in modern history. Cobbled together with only a handful of airplanes and aircrews in early 1942, the operation grew to become the ultimate expression of the US government’s commitment to China, in the end delivering nearly 740,000 tons of cargo. This was no small feat, either, as the US Army Air Forces’ aircraft flew in what is arguably the world’s worst weather system and over its most rugged terrain, all the while under the threat of enemy attack. The thesis of this dissertation is that the Hump airlift was initially started to serve as a display of American support for its Chinese ally who had been at war with Japan since 1937. However, by the start of 1944, with the airlift’s capability gaining momentum, American strategists set aside concerns for the ephemeral concept of Chinese national will and used the airlift as the primary means of supplying American forces in China in preparation for the US’s final assault on Japan.
    [Show full text]
  • Sky Stalkers Chinese Military Commits To
    AIRCRAFt Sky StalkerS Chinese military commits to nmanned broad UaV development U riChard d. FiSher, Jr.• alexandria, Va. hina was until the late 1990s con- Compass navigation satel- tent to follow Western unmanned lite network could enable global Caerial vehicle (UAV) develop- UAV operations. Industry sources make ments and keep pace by copying or pur- clear that UAVs and unmanned combat Chengdu’s Long Haul Eagle chasing foreign technology. But when aerial vehicles (UCAVs) will be integral may soon emerge as the long- Richa R the People’s Liberation Army (PLA) parts of the sensor-to-shooter continuum range workhorse of the PLA. d d launched a modernization program in from the soldier to space. Fishe the late 1990s to prepare for possible The PLA is increasing its use of tacti- electric-powered, hand-launched UAV R , J conflict over Taiwan, development of cal UAVs at a moderate pace. Introduced with laptop control, based on a radio- R ./ d e unmanned systems were a high priority. in the early 1990s, PLA army units use controlled Styrofoam model. F ense technology inte The result has been phenomenal growth multiple versions of the Xian ASN-206, While the PLA has invested in a grow- in the UAV sector, which engages air- a truck-launched UAV with range of ing capacity to develop vertical-takeoff craft, helicopter, cruise missile and mod- 150 km (93 mi.) and 6-8 hr. of endur- UAVs, the services have been slow el aircraft companies, private concerns ance. These are seen increasingly to make wide use of them.
    [Show full text]
  • Doing Business in China: 2014 Country Commercial Guide for U.S
    1 Doing Business in China: 2014 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2010. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • Chapter 1: Doing Business In China • Chapter 2: Political and Economic Environment • Chapter 3: Selling U.S. Products and Services • Chapter 4: Leading Sectors for U.S. Export and Investment • Chapter 5: Trade Regulations, Customs and Standards • Chapter 6: Investment Climate • Chapter 7: Trade and Project Financing • Chapter 8: Business Travel • Chapter 9: Contacts, Market Research and Trade Events • Chapter 10: Guide to Our Services 2 Return to table of contents Chapter 1: Doing Business In China • Market Overview • Market Challenges • Market Opportunities • Market Entry Strategy Market Overview Return to top In November 2013, following the Third Plenum of the 18th Chinese Communist Party Congress, President Xi Jinping rolled out an ambitious agenda to re-shape the Chinese economy and fully embrace the market as the “decisive force” in shaping the country’s economic future. In order to continue China’s labor force evolution and to supplement the strong manufacturing exports that have fueled its unprecedented growth, Xi directed his administration to implement policy changes that increase domestic consumption, stimulate domestic innovation, and develop a world-class services sector – all the while expanding China’s middle class and moving millions of rural Chinese citizens to urban centers. Market Challenges Return to top The depth and complexity of China’s proposed macroeconomic reforms bring with them significant challenges and pitfalls that will require skillful policy making and implementation.
    [Show full text]
  • Clustering Large-Scale Origin-Destination Pairs
    2018 IEEE SmartWorld, Ubiquitous Intelligence & Computing, Advanced & Trusted Computing, Scalable Computing & Communications, Cloud & Big Data Computing, Internet of People and Smart City Innovations1 Clustering Large-Scale Origin-Destination Pairs: A Case Study for Public Transit in Beijing Miao Li, Beihong Jin, Hongyin Tang and Fusang Zhang State Key Laboratory of Computer Sciences, Institute of Software, Chinese Academy of Sciences, Beijing, China University of Chinese Academy of Sciences, Beijing, China Abstract—With the extensive collection of various trajectories, [4]. From the clustering results, meteorologists can know the a lot of trajectory mining methods have been developed and source region of certain chemical species that the air mass brought into effect in different applications. The same is true contains, and further recognize seasonal difference of the for trajectory clustering. It enables the construction of diverse applications (e.g., mobile social networks) and can promote the source region of the air mass. By clustering the common sub- intelligence of existing services (e.g., optimizing public transit). trajectories of animals (e.g., elks) [5], zoologists can discern In the paper, we propose a three-phase clustering strategy ODTC whether the herd has the habit of moving together and identify (Origin Destination pair oriented Trajectories Clustering) for the impacts of the road traffic flows on the movements and the massive trajectories in the form of OD (Origin Destination) distribution of animals. On the other hand, we note that pairs and demonstrate the impact of trajectory clustering on evaluating and adjusting public transit operations. In our ODTC clustering the trajectories of public transport passengers in a strategy, trajectories are partitioned in the first phase by coarse- city can understand the passenger mobility.
    [Show full text]
  • Policy and Impact of Public Museums in China : Exploring New Trends and Challenges
    Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2017 Policy and impact of public museums in China : exploring new trends and challenges Bollo, Sofia ; Zhang, Yu Abstract: In a commercialised and globalised China, museum institutions are pivotal elements in pub- lic strategies to present and create national self‐consciousness, insofar as their vast collections provide symbols of cultural identification on a national as well as an international level. This article willexplore Chinese public museum policy and impact, firstly by describing the current status of the system as back- ground information; secondly, by presenting the most recent trends in museum strategies and finally, by replacing the challenges and complexities of the museum system in a broader context. The analysis will draw from first hand material from interviews and informal conversations with museum profession- als, small‐scale visitor surveys as well as the most recent facts and figures, and it will be illustrated by examples and supported by secondary sources. DOI: https://doi.org/10.1111/muse.12170 Posted at the Zurich Open Repository and Archive, University of Zurich ZORA URL: https://doi.org/10.5167/uzh-180940 Journal Article Published Version The following work is licensed under a Publisher License. Originally published at: Bollo, Sofia; Zhang, Yu (2017). Policy and impact of public museums in China : exploring newtrends and challenges. Museum International, 69(3-4):26-37. DOI: https://doi.org/10.1111/muse.12170 Policy and Impact of Public Museums in China: Exploring New Trends and Challenges by Sofia Bollo and Yu Zhang 26 | MUSEUM international ofia Bollo has an academic background in Chinese Studies.
    [Show full text]
  • China Construction Bank Corporation Corporate Social Responsibility Report 2017
    China Construction Bank Corporation Corporate Social Responsibility Report 2017 March 2018 Page 1of 57 China Construction Bank Corporation Corporate Social Responsibility Report 2017 Contents I. Highlights of the Implementation of Social Responsibility ........... 4 II. Chairman’s Statement ............................................................... 6 III. Social Responsibility Management .......................................... 8 (1) Corporate Strategy and Social Responsibility Management Corporate Vision, Mission and Core Values .................................. 8 (2) Strategies and Implementation of Corporate Social Responsibility ................................................................................ 8 1. Strategies of Corporate Social Responsibility..................... 8 2. Progress and Implementation of Strategies ....................... 9 (3) Corporate Governance ........................................................ 11 1. Shareholders’ General Meeting ......................................... 11 2. Board of Directors ............................................................ 12 3. Board of Supervisors ....................................................... 12 4. Senior Management ......................................................... 13 IV. Social Responsibility Performance ......................................... 14 (1) A Bank that Serves the Public ............................................ 14 1. Dedicated to Banking Excellence to Serve the Country’s Development Strategies .............................................................
    [Show full text]
  • Cms Guide P1
    BADALING GREAT WALL � LAKESIDE GREAT WALL � SIMATAI GREAT WALL � BADALING GREAT WALL Badaling is the most representative and magnificent section of the Great Wall of the Ming Dynasty. It has been open to the public the longest (since 1957). It is easily accessible and has easy walking conditions. " TRANSPORTATION Private car High season: 6:30 - 17:30 OPENING HOURS Low season: 7:30 - 16:30 Entry: CNY 45 TICKET FEE Cable car: CNY 100 (one-way ticket) LAKESIDE GREAT WALL The Lakeside Great Wall is an uncrowded section where you can experience different activities like taking a boat on the lake to appreciate the Great Wall on the surrounding mountains. You can hike around the lake and across the dam instead of climbing the mountains. " TRANSPORTATION Private car Monday - Friday: 8:00 - 17:00 OPENING HOURS Weekends: 7:30 - 17:30 TICKET FEE CNY 45 SIMATAI GREAT WALL The Simatai section of the Great Wall is one of the few sections to retain the original appearance of the Great Wall. It’s very varied in makeup. Simatai has many characteristics of other Great Wall sections, and some unique features of its own. It is often described with the following four words: dense, diverse, artful, and peculiar. " Book tickets at least one day in advance! TRANSPORTATION Private car OPENING HOURS 08:00 - 17:00 Entry: CNY 40 TICKET FEE Cable car: CNY 100 (one-way ticket) ! TIAN’ANMEN SQUARE � OLD SUMMER PALACE � FORBIDDEN CITY � BEIHAI PARK � SUMMER PALACE � MING TOMBS � TIAN’ANMEN SQUARE Tian'anmen Square has hosted momentous events like the declaration of the People's Republic of China by Chairman Mao in 1949, and is surrounded by a host of world class sights, from the Forbidden City to China's National Museum.
    [Show full text]