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The Weekly Digital Magazine for the Active Lifestyle Market GO NOW ISSUE 1533 August 17, 2015 The Weekly Digital Magazine for the Active Lifestyle Market GO NOW. Because later has a terrible habit OF BECOMING NEVER. MountainKhakis.com © 2015 Mountain Khakis. All rights reserved. 2 SGBWeekly.com | August 17, 2015 ISSUE 1533 CEO August 17, 2015 Group Publisher James Hartford [email protected] 303.578.7004 anaging Editor Aaron H. Bible The Weekly Digital Magazine for the Active Lifestyle Market [email protected] 303.578.7017 Senior Business Editor 6 Thomas J. Ryan Photo courtesy Ogio [email protected] 917.375.4699 Associate Editor Jahla Seppanen [email protected] Creative Director Teresa Hartford MAKING NEWS [email protected] 4 Movers & Shakers Senior Graphic Designer Pear Sports Unveils Long-Awaited Péju Alawusa 2.0 Individualized Fitness Tracking [email protected] 5 Garmin Brings First GPS Bike Computer with Strava Live Segments Advertising Sales 6 Ogio Bags Grow As a Lifestyle Brand Buz Keenan 22 Industry Calendar Northeast [email protected] 201.887.5112 ATHLETE PROFILE 8 Anton Krupicka Circulation & Subscriptions [email protected] Running's New It-Man 303.997.7302 FEATURE 10 Wearable Technology…What features SportsOneSource Publications do customers really want that work? Print Magazines: SGB, SGB Performance 12 Performance Accessories Digital Magazine: SGB Weekly Newsletters: Sports Executive Weekly, for Spring 2016 … It's all in the details. The B.O.S.S. Report News Updates: SGB, SGB Apparel, SGB Footwear, SGB Outdoor, SGB Sportsman’s, SGB Team Sports I Am…SGB 21 Chris Miller, U.S. Director of Sales, SportsOneSource Research Brand Strength Report, SSI VantagePoint, Vasque SOS Research, SportScanInfo Career Services SportsJobSource.com ON THE COVER: Anton Krupicka The Fresh Face For A New Generation of Runners Copyright 2015 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource. 1075 E. South Boulder Road • Suite 300 • Louisville • CO • 80027 SportsOneSource.com August 17, 2015 | SGBWeekly.com 3 PEAR SPORTS UNVEILS LONG-AWAITED 2.0 INDIVIDUALIZED MOVERS & FITNESS TRACKING SHAKERS Callaway Golf reached a staff pro The Pear 2.0 Fitness app, which the company kept under lock and key during its development and agreement with former college golf into mid-August, uses real-time audio coaching that tracks movement detection, allowing users to phenom, Julien Brun. chart and track fitness gains through VO2 max - the measure of maximum volume of oxygen an athlete can use. 2.0 is a revamping of the classic Pear app. The European Outdoor Group (EOG) Pear Sports has teamed up with over 50 world- elected John Jansen of Keen Europe as class fitness experts, athletes and coaches to create its new President and Jean-Marc Pambet custom training programs and deliver real-time of Salomon as its VP. coaching, specific to the goals and performance levels of each unique individual. GU Energy Labs expanded its product, “Over the past year, the original Pear app marketing and creative teams with has undergone an extensive transformation new hires including Leif Arneson as Creative Director, Brian Gillis as incorporating user feedback, expert knowledge Marketing Communications Manager, and industry trends,” said Bob Allison, co-founder, and Caitlin Trahan as Product Pear Sports. “Pear 2.0’s technology aims to help Development Scientist. both people who are just beginning their fitness journeys and athletes already in shape, maximize National Football League (NFL) their potential.” Commissioner Roger Goodell has joined With more than 500 unique workout programs the speaker lineup for the 2015 SFIA ranging from running, to yoga, to strength training, Industry Leaders Summit to be held 2.0 offers a holistic mobile fitness solution, making September 9-10 at The Roosevelt Hotel personalized training available to anyone, anywhere. in New Orleans. The evolution of the Pear app furthers the reputation earned by Pear Sports, which is New Balance signed Wimbledon Juniors considered a leader in fitness training based on Champion Reilly Opelka. real-time audio coaching innovations. The Pear app upgrade includes new fitness scores based on VO2 POC, manufacturer of helmets, apparel Pear 2.0 Fitness App max, personalized workout recommendations that and accessories for cycling and skiing, take activity level, interests, biometrics, current named formerly at Adam Bookwalter, locations and preferred training methods of the end user into Selle Royal USA, as North American Bike consideration, and integration of aggregated and analyzed data Sales Manager. from other partner performance devices like the Wahoo TICKR X heart rate monitor. Wahoo and Pear are working together The SnowSports Industries America to expand coaching based on dozens of strength movements (SIA) selected Nick Sargent as SIA’s including squats, lunges, push-ups and crunches. incoming President. Sargent most recently held the position of VP of Global Pear 2.0 also syncs directly with the Pear Mobile Training Business Alliance at Burton Snowboards. Intelligence System, consisting of Pear Bluetooth heart rate monitor and StrideTM earphones to track distance, speed, Skullcandy Inc. hired Jeff Hutchings pace, time, heart rate and calorie consumption when running, as VP of Engineering and Category. He biking, etc. formerly led product innovation and Deena Kastor, Olympic medalist and long-distance runner, Bob Allison, engineering at Harman Inc. stands by the VO2 Max tracking as Pear 2.0’s crown jewel. Co-Founder, Pear Sports Incorporating VO2 max measurement into the app, eliminates Simms Fishing Products, manufacturer the confusion and expense of lab tests, while providing highly-individualized progress reporting and of waders, outerwear, footwear and insights on exercise, stress and recovery. technical fishing apparel, appointed Lee “I personally use VO2 max as a benchmark in my training,” said Kastor. “It not only shows me the Fromson, formerly at Goal Zero, as EVP. progress I’m making during training, but also how my fitness compares with other people my age and gender… But whether your goal is qualifying for the Boston Marathon, or you’re simply looking Smith, which makes sunglasses, to lose a few pounds, VO2 Max is an important number for you to know and understand.” goggles and helmets for snow sports and Pear expressed its purpose in renovating the app was to distill all motivational and tracking tools into other outdoor activities, has appointed one place, making it easier to train smarter and let individuals view their fitness goals with greater clarity Cale Meyer as Promotions Manager. and focus. 4 SGBWeekly.com | August 17, 2015 Let's Get Social @SPORTSONESOURCE Garmin Edge Family of Products includes from left to right Edge 200/500, Edge 520, Edge 510, Edge 810, Edge 1000 GARMIN BRINGS FIRST GPS BIKE COMPUTER WITH STRAVA LIVE SEGMENTS Garmin International Inc., a unit of Garmin Ltd., announced the release of its Edge 520, in partner- ship with Strava. The Edge 520 is the “first and only” GPS bike computer featuring Strava Live Seg- ments analysis, and made for endurance cyclists. Using Edge 520, cyclists can upload segments directly from Strava - a mobile application made for active tracking - to their Edge device, receiving instantaneous ride data and a little competitive motivation along the way via titles like King or Queen of the Mountain (your ride data versus other riders who have completed the same course). Garmin VP of Worldwide Sales Dan Bartel said “The Edge 520 taps into cyclists competitive edge and offers them the latest in innovative training tools.” Edge training tools account for what is most desirable about the new technology/product partnership. The Edge 520 boasts a slew of advanced reporting, including time in zone, functional threshold power, cycling-specific VO2 max and recovery time, indoor trainer support and cycling dynamics feedback. Want personalized feedback on cycling position and pedal form, while being told how you compare to other cyclists? Edge 520 will tell it to you straight, and all in the compact and lightweight high-resolution 2.3-inch color display. Made not only to track but improve your personal bests through motivational segment reporting, the Edge line - Edge 1000, Edge 810 and Edge 510 - will add Strava Live Segments support to existing models, via a software update in Q3. Given Garmin’s history of pioneering new GPS navigation and wireless tools and application for active lifestyle enthusiasts, that Edge 520 integrates with compatible Shimano Di2 electronic shifting systems and standard ANT sensors, like power meters, heart rate monitors, speed and cadence sensors, the newly announced Varia line of smart cycling devices, remotes and VIRB. The device also pairs with compatible ANT+ indoor trainers for data display and control, and racks a 15-hour battery life. Also, when paired with a compatible Bluetooth device, Edge 520 can upload activities to Garmin Connect, enabling instant post-ride analysis and social media sharing. Users can stay connected with friends mid-ride, with smart notifications that display incoming texts and calls. The device doesn’t lack imagination either, as
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