A TELEVISION EXPERIENCE
NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT.
SEASON 4 JUNE 4-7, 2015 AUSTIN, TX
CAITLIN MCFARLAND / EXECUTIVE DIRECTOR [email protected] for more information “THERE’S NO OTHER FESTIVAL LIKE THIS.” -ROB CORDDRY
The first ATX TELEVISION FESTIVAL took place June 1-3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive 4 DAYS 5 VENUES favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium. UNFORGETTABLE SEASONS 2 & 3 OF ATX TELEVISION FESTIVAL occurred the following years and grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending 1EXPERIENCE panelists nearly doubling. WHAT EXACTLY IS ATX TELEVISION FESTIVAL? ATX is a place for television fans to come together with the creators, casts, and OVER 30 OVER 1250 crew of their favorite series to experience the TV medium in a way that’s never SHOWS TV NERDS been done before. We call it TV Camp for grown-ups. Festivals create community, and so does television. Whether a series lasts 10 episodes or 10 years, it establishes a long-standing and loyal following. At ATX, we are celebrating television, creating opportunities for fans and industry alike 150 TV CAST. to experience their favorite series (or discover a new one) as one community— ultimately taking the “water cooler” conversation public. With screenings, panels, parties, premieres, and more TV than you can imagine, ATX has become a must-do CREATORS. CREW. on every TV-lover’s list, whether they be press, industry, or fan. 2014 STATISTICS & DEMOGRAPHICS
GENDER BREAKDOWN TOTAL ATTENDANCE 1250 68% Female 32% Male BADGEHOLDERS 850 PANELISTS 150 SERIES BREAKDOWN: 31 PRESS 100 Current1 Series: 14 2 Premieres:3 7 VOLUNTEERS 100 Past4 Favorites: 6 5 Web Series: 2 STAFF 50 Pilots: 2
AGE BREAKDOWN TICKETHOLDER BY LOCATION
1 1
18-25:2 22% 2 50% Texas 26-35:3 35% 3 20% East 4 4 36-50:5 30% 5 14% California Over 50: 13% 8% North/Midwest 8% Out of US (Canada, Australia, UK, Norway)
WHY DID YOU COME EDUCATION
Industry Hopeful: 11% College: 65% Ultimate TV Fan: 55% Grad School: 28% Mix (Fan/Hopeful) : 32% High School: 6% SCREENINGS At ATX you have the opportunity to watch your favorite TV show and discover something new on the big screen at Austin’s acclaimed Alamo Drafthouse theater. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast/crew.
2014 SCREENINGS INCLUDED Orange Is The New Black, Legends, The Strain, Fargo, The Goldbergs, Revenge, Enlisted, Parenthood, About a Boy, Roswell, Hey Dude, My Generation, Witches of East End, Dallas, Franklin & Bash, Review, Rectify, Justified, Bates Motel, Everwood, Gang Related, Mulaney, Red Band Society, Men of a Certain Age, Orphan Black, Reckless, The Night Shift, Hemlock Grove, Sullivan & Son. PANELS
Our panels take place at the Stephen F. Austin Intercontinental Hotel and range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups.
2014 PANELS INCLUDED Ratings, Recaps, Reviews; Evolution of the TV Drama; Casting Director’s Production presented by CSA; Beyond Bullying presented by GLAAD; An Assistant’s Tale; Remake, Reboot, Reimagine; What is an Adult Swim?; Actors POV: the Pilot Process; #SpoilerAlert presented by Netflix; Reality Check; Pairing Off: a look at co-creating and writing partners; Are You Listening?: Fine-tuning the Television Soundtrack. ATTENDEES
Over 150 of TV’s elite came to Austin for the Third Season of ATX Television “I THINK PEOPLE Festival, including network executives, creators, writers, and cast & crew, as well as music supervisors, casting directors, musicians, and editors. SHOULD GET 2014 PANELISTS INCLUDED TOGETHER AND Graham Yost, Carlton Cuse, Henry Winkler, Ray Romano, David Madden, Bryan Seabury, Kyle Killen, Alan Sepinwall, Matthew Zoller Seitz, Warren Littlefield, Lauren Graham, Peter Krause, Jason Katims, Greg Berlanti, David Hudgins, Jordan Levin, Mark WATCH TV LIKE Johnson, Andy Daly, H. Jon Benjamin, Beau Willimon, Tim Goodman, Liz Tigelaar, Jen Euston, Nick Wechsler, Uzo Aduba, Blake Neely, Dan Lauria, Peter Billinglsey, Doug THIS ALL THE Robinson, Graeme Manson, John Fawcett, John Mulaney, Wendi McLendon-Covey. TIME.” - PETER KRAUSE ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, whose body of work encompasses the standards that make up ATX Television Festival: thought provoking, lasting, genuine, expansive, and ultimately, entertaining. The award was presented during the festival weekend followed by a moderated conversation with the icon himself.
“AUSTIN: GOOD FOOD, THE BATS, & THIS INCREDIBLE FESTIVAL.” - HENRY WINKLER
PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC.
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers.
Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner.
201 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners.
2014 JUDGES 2014 FINALISTS INCLUDED Julie Plec Paul Scheer 4 Drama, 5 Comedy, 1 Animated David Semel Katie Krentz 3 Texas, 3 California, 1 Illinois, 1 Ohio, Kyle Killen Dina Hillier 1 New Jersey, 1 New York Bryan Seabury Jordan Levin 6 Males, 4 Females 8 Solo Pitchers, 2 were in pairs. WINNER & PRIZE All 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop her pitch, then the opportunity to pitch the finalized version to a Studio/Network partner of the festival. 2014 SPECIAL EVENTS
OPENING NIGHT kicked off with a red carpet world premiere screening of TNT’s LEGENDS followed by an exclusive Q&A. The after party moved down 6th Street to Maggie Mae’s Gibson Lounge where ATX, TNT, Tito’s Handmade Vodka, Treaty Oak, Bulleit, Apothic Wine, and Miller/Coors hosted guests as they danced, laughed, and took a plethora of photos in our branded Smilebooth.
CLOSING NIGHT was hosted by FX Networks with a double feature including a premiere episode of FARGO with creator Noah Hawley, cast members Allison Tolman and Keith Carradine, and EP Warren Littlefield, followed by the world premiere of THE STRAIN with creator/showrunners Guillermo Del Toro and Carlton Cuse, and cast members Sean Astin, Corey Stoll, Kevin Durand, and Mia Maestro. An after-event followed on the rooftop of The Contemporary art gallery with music, premium food, branded Smilebooth, and beverages from Tito’s Handmade Vodka, Bulleit, Treaty Oak, Topo Chico, and Apothic Wine.
HASBRO STUDIOS PRESENTED SATURDAY MORNING CARTOONS capturing the hearts of a room full of 400 pajama-clad kids (big and small) during this free family friendly event. ATX sponsor KIND Healthy Snacks served cereal and provided silver dollar pancakes, while My Little Pony, The Littlest Pet Shop, and Transformers: Rescue Bots played. To complete the fun, families had the opportunity to dress up in our animated GIF Smilebooth and take home Hasbro themed toy giveaways.
THE INDUSTRY RECEPTION gave our panelists time to interact with each other and catch up with old friends at Hotel St. Cecilia. With sponsors Association of Texas Film Commissions, Tito’s Vodka, Treaty Oak Distilling, Bulleit, Topo Chico, and food provided by Top Chef Master Monica Pope, our friends from LA and New York had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas.
FRIDAY NIGHT LIGHTS COMMUNITY OUTDOOR SCREENING brought out the cast and executive producer of Austin’s most beloved show. Armed with lawn chairs, over 500 fans came together at Hotel San Jose to listen to live music by Sara Watkins, Bob Guiney, and local Austin band Wiretree, before watching a fan-voted episode, while cheering in unison, “Clear eyes, full hearts, CAN’T LOSE!” “IT’S GREAT TO HAVE THIS TELEVISION FESTIVAL. IT’S VERY IMPORTANT TO US BECAUSE THE FANS ARE THE MOST IMPORTANT PART OF OUR TELEVISION
SHOW.” - BRAD TURNER, EP
SPONSORSHIP OPPORTUNITIES What’s the best way to reach a TV audience that has grown accustomed to fast- forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.
WEBSITE Join us now and be where our viewers come for updates, videos, and schedules, as they anxiously await the next ATX Festival and year-round programming.
BADGES & LANYARDS These are the most important items our attendees get upon arrival at the festival. Required for all festival events, this is the perfect product placement as our attendees take pictures with their favorite TV stars.
REGISTRATION BAGS Each attendee receives one, then carries it throughout the weekend (and the rest of the year); it’s not just our attendees that see your logo, but the rest of Austin who are inquiring about what they’re missing out on.
OFFICIAL FESTIVAL GUIDE As attendees plan their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 1000+ avid TV fans.
SIGNAGE Banners, step & repeats, car magnets, posters, food/beverage tickets -- be everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.
SCREENINGS/PANELS Ever wonder what your favorite TV show looks like on the big screen? “It’s epic,” one Vampire Diaries fan told us at last year’s festival. Now, imagine your company’s logo before the screening starts and projected during our Q&A’s and panels, capturing TV fans in their element.
OPENING NIGHT & CLOSING NIGHT See your name in lights on the historic State Theatre’s marquis in the heart of downtown, behind our guests on the red carpet step & repeat, and on the big screen before and after a world premiere episode!
EVENT SPONSOR Whether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception, branded Press Rooms, or late night happy hours, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request - BRAD TURNER, EP “TO COME TO A TELEVISION FESTIVAL AND BE ABLE TO EXPERIENCE IT WITH PEOPLE
WHO KNOW MORE ABOUT TV THAN I WILL EVER KNOW...IS PRETTY COOL.” SEASON - SEAN ASTIN 3 | JUNE 5-8, 2014 @atxfestival #season3 2014 MAJOR FESTIVAL SPONSORS
NETWORKS AND STUDIOS 2014 ATTENDING PRESS: 81 Outlets *SELECT REPRESENTATION
12 PRINT* Within 24 hours of release, PARENTHOOD and REVENGE postings from ATX Television Festival were #1 and #3 viewed articles on TVGuide.com. ATX Television Festival Buzzfeed postings received a combined total of 600K hits. 11 TELEVISON* SOCIAL MEDIA STATS
TWITTER increased 40% during festival weekend.
FACEBOOK increased 20% during festival weekend. 8 RADIO*
KLOUT Score: 79.26 Week of: 30,000 engagements on Social Media & a true reach of 250,000
53 ONLINE* ADVISORY BOARD PETER BILLINGSLEY JULIA KEBBEL JULIE PLEC Producer, Director, Actor Marketing & Promotions; Universal Writer, Creator, Executive Producer Studios BEN BLACKER MICHAEL RAUCH Writer, Nerdist Writers Panel KYLE KILLEN Writer, Executive Producer Writer, Creator REGINA DIMARTINO ROBYN ROSS Former Executive Vice President of LAURA KINCAID Staff Editor; TVGuide.com Marketing; TLC & Fox TV Studios Texas Film Commission BRYAN SEABURY LEIGH EVANS BILL LAWRENCE Vice President of Drama Development; Co-founder; Girl Around Town Writer, Creator, Executive Producer CBS
BRANDY FONS JORDAN LEVIN BETTY THOMAS Founder & Co-President; FonsPR Executive Vice President; Director, Actor, Third Vice President of Xbox Entertainment Studios the Director’s Guild of America DAVID HUDGINS Writer, Executive Producer RICHARD LINKLATER LIZ TIGELAAR Austin Film Society, Writer, Director Writer, Creator, Executive Producer DINA HILLIER Former VP of Comedy Development; TRICIA LINKLATER Sony Pictures Television Technicolor Sound; Paramount
ARIELLE KEBBEL KRISTEN MULLARKEY Actor MTV Networks
“IT’S ABOUT TIME. IT’S REALLY IMPORTANT. I HOPE IT’S AROUND FOREVER.” -SCOTT WOLF
WHO WE ARE Caitlin McFarland and Emily Gipson have been in the film and television industries for over a decade. Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca. Her love of the industry and festivals have led her to create a similar experience for a medium with even more pop culture influence and an untapped potential for community-building. Emily Gipson has spent her years in the industry working on the studio and network side for Fox, TLC, Discovery, and Fox TV Studios. She has seen the ins and outs of the business side of the entertainment industry, and ATX Television Festival was the perfect place to apply her extensive experience and knowledge. And her passion for music makes her a perfect fit to develop a festival in Austin, the live music capital of the world.