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A Journey in Sustainable Tourism

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A Journey in Sustainable Tourism A Journey in Sustainable Tourism Photo: PROMPERU Sustainable Tourism PROMPERU) Jaime Chávez, (Photo: in the amazon. Waterfall Introduction with a Peruvian Accent Sustainable tourism is all about enjoying authentic cultural and natural experiences, work being done by the government, private and getting a true sense of a destination enterprise and NGOs here is exemplary and its people. It’s a deeper, and a more in terms of protecting natural resources, rewarding experience. preserving cultural heritage and promoting The Purpose of fair and just economic development. Sustainable tourism is a natural for Peru. Visitors here enjoy a wide array of The national government of Peru has historically this Brochure natural and cultural wonders. From the recognized the significance of our natural Andes to the Amazon, the culture of resources. Today 17.51% of our country is a The world is changing. An ever-increasing the Incas to that of the Spanish, Peru is natural protected area. Peru boasts 76 Natural number of people are looking beyond rife with sustainable tourism attractions Protected Areas, 21 Regional Conservation themselves and considering their actions and experiences. Areas and 134 Private Conservation Areas within the larger context of what is good (PCAs). These PCAs are especially significant In Peru, there’s a deep love and respect for the planet and its people. The global because they exemplify how government for the Earth and its inhabitants that goes sustainability movement is growing. and private citizens can successfully work back for centuries. The Incas worshiped More and more people are concerned together toward a common goal. Pachamama, or Mother Earth. Every Incan about the issues facing the planet. feast began with a challa—a toast to Mother Environmental responsibility is not the only They’re acknowledging their actions have Earth, where the first sip of chicha (corn way sustainable tourism is manifesting in consequences, and are taking steps to lessen beer) is poured on the ground in gratitude Peru. New economic opportunities provided their impacts and influence positive change. for the meal to come. The reverence for the by private enterprises in the tourism industry contemporary energy from cutting-edge artists, Governments are rethinking policy. Scientists land extends to all living creatures, which are helping communities, especially those in designers, architects and, of course, chefs. are uncovering innovative solutions. Private helps explain why Peru is among the most remote locations, improve their quality of life, industry is taking bold steps, and the media biodiverse countries in the world. Peru is becoming increasingly recognized as and maintain centuries-old cultural traditions. is reporting it all to the world. the Gastronomic Capital of The Americas. Our A JOURNEY IN There are over 1,800 species of birds in There are numerous stories of how Peru unique geography, and rich biodiversity yield As the global sustainability movement Peru, which attract eager bird watchers and its people are helping to advance, and a vast variety of ingredients, many of which becomes increasingly popular and powerful, from around the world. Additionally, there are benefitting from, sustainable tourism are native to Peru. Our two ocean currents—El it will have a massive effect on the travel/ are numerous non-profit organizations on initiatives throughout the country. As Niño and the Humboldt—produce hundreds of the ground in Peru, working to conserve tourism industry. Of course, this movement species of fish and seafood, which gave birth the national government tourism office, SUSTAINABLE TOURISM SUSTAINABLE is having a massive effect on the travel/ natural resources. PROMPERU is pleased to help tell those to ceviche. And large waves of immigrants— tourism industry. The growth of sustainable stories, so that tourism stakeholders in Peru The cultural treasures of Peru are equally Chinese, Japanese, Africans, and Europeans tourism is testament to the fact that many INTRODUCTION and around the world can celebrate them, impressive. Peru is rich in cultural offerings — enriched our indigenous traditions with of today’s travelers understand the impact and learn from them. That is the purpose of from its indigenous people in traditional garb new techniques and flavors. their visits have on a destination, and want this brochure. to its 3,000 different festivals, from its iconic to take responsibility for that. Other industry A visit to Peru is an opportunity to witness ancient archaeological sites – such as Caral, stakeholders are embracing the tenets of We hope that the stories contained in the sustainability travel movement in the oldest city in the Americas or Chan Chan, sustainable tourism, as well. this brochure will educate, entertain and action. Peruvian culture and respect for the the largest adobe brick citadel in the world, inspire you, and that together, we can help environment is so well engrained here, it’s Peru has been committed to advancing and mysterious desert glyphs – the Nazca the sustainable tourism movement continue a day-to-day occurrence, as common—and sustainable tourism for many years. The lines. Beautiful colonial cities bristle with 2 to advance. vital—as the air we breathe. 3 An Interview With Shannon Stowell If you think about mass tourism and the “Hey, we’re watching turtle populations here, PROMPERU recently sat down with impacts it can have, and the destinations and they’re dropping, and one of the reasons Shannon Stowell, Chief Executive Officer that are suffering with mismanaged, or why is people are riding 4 x 4s on the beach.” of the Adventure Travel Trade Association undermanaged tourism, it’s discouraging. And then there are travelers. Travelers need (ATTA), an industry trade group with If you use up your natural resources by to start asking the right questions. Questions over 1,300 members representing 100 allowing them to be overconsumed, in the like, what sort of investment have you made countries worldwide. Since re-starting the future you’re going to be less desirable. Ten in environmental responsibility in your organization in 2004, Stowell has led the or twenty years from now, the destinations business? Or, tell me how you work with ATTA in advancing responsible, sustainable that protect themselves from this sort of local people in your destination. adventure travel practices. He has been overtourism are going to be the ones most advising and speaking around the world for Closing thoughts - where do you see in demand. Sustainable tourism is going to the last 13 years, advocating for responsible Sustainable Tourism going in the future? bring Peru travelers who care about their adventure tourism as a powerful way for natural and cultural offers. SS: I think ALL tourism should be challenged destinations to benefit from a business to be more and more sustainable. Climate, that sits at the intersection commerce, What are the responsibilities of the travel/ environment, social environments- all should conservation and community. tourism industry’s various stakeholders? be taken into consideration by all tourism How do you (ATTA) define “Sustainable SS: I think back to [former Canadian] development activities. main shift--more people care and more Tourism?” Ambassador Tim Martin’s speech on “the people know more about the subject. The The exciting thing is that a lot more people magic triangle,” and how really thorny Shannon Stowell: We don’t have an official days of hanging your towel on the rack at are interested in travelling well, and going to problems only get solved when governments, definition but I agree fully with the UNWTO’s the hotel as your sustainable action are destinations that are managing themselves well. NGOs and business all attack the same definition: “Tourism that takes full account of over (or should be where they are not!). I problem. I would add in the media, and call We’re in an environment now, where a place its current and future economic, social and do think there’s still a very long way to go it “the magic diamond.” And the traveler is in like Peru is really in a good position to environmental impacts, addressing the needs in both industry adoption and consumer A JOURNEY IN the center of that diamond. All these groups take advantage of this increasing trend of of visitors, the industry, the environment awareness/demand. bear a responsibility. more responsible tourists, more responsible and host communities.” How do destinations (like Peru) benefiting tourism, taking care of their natural assets I think tour operators bear a responsibility, How does Adventure Travel fit into from Sustainable Tourism? through tourism that protects rather than because they know better than most how Sustainable Tourism? exploits. Travelers are asking for this more SS: Sustainable tourism focuses on value, much a specific destination can handle. I think SUSTAINABLE TOURISM SUSTAINABLE and more, and lots of tour operators are SS: Because adventure travel (as we not volume. Peru’s wonderful and fragile the media bears some responsibility for how being very clear in communicating what kind define it) focuses on nature and culture, environment and local cultures could benefit they report on destinations. I understand of tourism they offer. INTRODUCTION we believe that it is critical for adventure greatly from travelers and companies that they’re in a really tough spot on that, because travel companies to do their best to protect do not sacrifice them for business’ sake. they want to tell the stories of the places that All tourism should be moving toward these assets. When I look at the two ends of the scale: haven’t been discovered, but we’ve all seen sustainability. I also recognize that no one’s high volume/low margin/high impact on lots of examples of overrun. Government doing it perfectly, but lots of people are on the What are the most dramatic changes have environment and society vs lower volume/ bears a very important responsibility to path.
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