MEDIALOGIC MONTHLY REVIEW August 2016
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
Total Ind 2% C&S Ind 2% 0% Local Ent 1% 2% 2% News 0% 1% 1% 2% Foreign Ent Kids 7% 6% Sports 10% 10% 35% Movie 37% Music Regional 15% 16% Cooking/Food Religious 25% 26%
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 50.0 45.0 45.0 40.0 40.0 35.0 35.0 30.0 30.0 25.0 25.0 20.0 20.0 15.0 15.0 10.0 10.0 5.0 5.0 0.0 0.0 1-Aug 2-Aug 3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug 1-Aug 2-Aug 3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug 10-Aug 11-Aug 12-Aug 13-Aug 14-Aug 15-Aug 16-Aug 17-Aug 18-Aug 19-Aug 20-Aug 21-Aug 22-Aug 23-Aug 24-Aug 25-Aug 26-Aug 27-Aug 28-Aug 10-Aug 11-Aug 12-Aug 13-Aug 14-Aug 15-Aug 16-Aug 17-Aug 18-Aug 19-Aug 20-Aug 21-Aug 22-Aug 23-Aug 24-Aug 25-Aug 26-Aug 27-Aug 28-Aug 29--Aug 30--Aug 31--Aug 29--Aug 30--Aug 31--Aug
Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0
Total Male Female
Gender wise Split of Viewership 35.0 30.0 28.3 28.3 30.0 26.9 26.7 25.5 25.0 18.0 20.0 16.7 16.5 15.4 15.5 14.5 15.2 14.9 15.6 15.0 12.4 11.9 12.9 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00
Total Male Female 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
6% 6% 19% M/F | 05 to 14 SEC A 13% 28% 18% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E
28% 34% M/F | 46 to 59 25% 23% M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by PTV HOME whereas Colors lead on C&S followed by ARY Digital.
Total Ind C&S Ind August.16 August.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ATV 1.37 1 COLORS 0.63 2 PTV HOME 0.87 2 ARY DIGITAL 0.56 3 PTV SPORTS 0.48 3 HUM TV 0.54 4 COLORS 0.44 4 FILMAZIA 0.50 5 ARY DIGITAL 0.39 5 DISNEY CHANNEL 0.49 6 HUM TV 0.38 6 SAMAA 0.40 7 FILMAZIA 0.35 7 GEO NEWS 0.37 8 DISNEY CHANNEL 0.34 8 URDU 1 0.33 9 SAMAA 0.28 9 GEO ENTERTAINMENT 0.33 10 GEO NEWS 0.26 10 TEN SPORTS 0.31 11 PTV NEWS 0.25 11 ARY NEWS 0.27 12 URDU 1 0.23 12 PTV SPORTS 0.23 13 GEO ENTERTAINMENT 0.23 13 CARTOON NETWORK 0.23 14 TEN SPORTS 0.22 14 EXPRESS NEWS 0.23 15 ARY NEWS 0.19 15 DUNYA NEWS 0.21
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
Colors lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind C&S Ind August.16 August.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 COLORS 0.57 1 COLORS 0.61 2 ARY DIGITAL 0.51 2 ARY DIGITAL 0.55 3 FILMAZIA 0.50 3 FILMAZIA 0.54 4 HUM TV 0.50 4 HUM TV 0.53 5 DISNEY CHANNEL 0.45 5 DISNEY CHANNEL 0.48 6 SAMAA 0.35 6 SAMAA 0.37 7 GEO NEWS 0.35 7 GEO NEWS 0.37 8 URDU 1 0.34 8 URDU 1 0.36 9 ATV 0.32 9 GEO ENTERTAINMENT 0.31 10 PTV SPORTS 0.30 10 TEN SPORTS 0.30 11 GEO ENTERTAINMENT 0.29 11 GEO KAHANI 0.26 12 TEN SPORTS 0.28 12 ARY NEWS 0.25 13 PTV HOME 0.25 13 A PLUS 0.25 14 GEO KAHANI 0.24 14 PTV SPORTS 0.25 15 ARY NEWS 0.24 15 CARTOON NETWORK 0.24
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rtg Rank Channel Rtg% Channel Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% % DISNEY 1 ATV 1.37 COLORS 0.57 COLORS 0.83 0.92 FILMAZIA 0.71 GEO KAHANI 0.76 CHANNEL 2 PTV HOME 0.87 ARY DIGITAL 0.51 SAMAA 0.70 COLORS 0.59 ARY DIGITAL 0.52 FILMAZIA 0.69 DISNEY 3 PTV SPORTS 0.48 FILMAZIA 0.50 ARY DIGITAL 0.65 HUM TV 0.46 0.51 URDU 1 0.67 CHANNEL 4 COLORS 0.44 HUM TV 0.50 HUM TV 0.60 FILMAZIA 0.33 ATV 0.49 A PLUS 0.48
5 ARY DIGITAL 0.39 DISNEY CHANNEL 0.45 GEO ENT 0.44 GEO NEWS 0.33 HUM TV 0.48 PTV HOME 0.45
6 HUM TV 0.38 SAMAA 0.35 GEO NEWS 0.40 ARY DIGITAL 0.32 COLORS 0.47 ARY DIGITAL 0.41
7 FILMAZIA 0.35 GEO NEWS 0.35 TEN SPORTS 0.40 TEN SPORTS 0.31 URDU 1 0.37 ATV 0.40 DISNEY 8 0.34 URDU 1 0.34 ARY NEWS 0.39 DUNYA NEWS 0.28 PTV SPORTS 0.37 NICKELODEON 0.37 CHANNEL 9 SAMAA 0.28 ATV 0.32 FILMAZIA 0.32 TV ONE 0.26 PTV HOME 0.37 PTV SPORTS 0.35
10 GEO NEWS 0.26 PTV SPORTS 0.30 URDU 1 0.29 ATV 0.24 A PLUS 0.34 TV ONE 0.30 CARTOON 11 PTV NEWS 0.25 GEO ENT 0.29 DAWN NEWS 0.26 PTV SPORTS 0.24 GEO NEWS 0.33 0.29 NETWORK EXPRESS CARTOON 12 URDU 1 0.23 TEN SPORTS 0.28 0.25 0.21 GEO KAHANI 0.29 HUM TV 0.28 NEWS NETWORK 13 GEO ENT 0.23 PTV HOME 0.25 POGO 0.24 URDU 1 0.20 SAMAA 0.26 PTV NEWS 0.27
14 TEN SPORTS 0.22 GEO KAHANI 0.24 PTV SPORTS 0.23 POGO 0.18 GEO ENT 0.25 GEO NEWS 0.26 METRO 1 EXPRESS CARTOON 15 ARY NEWS 0.19 ARY NEWS 0.24 0.22 0.18 0.25 GEO ENT 0.22 NEWS NEWS NETWORK
8 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Ran Rtg Rtg Rtg Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel Channel k % % % 1 COLORS 0.63 COLORS 0.61 COLORS 0.85 DISNEY CHANNEL 0.94 FILMAZIA 0.80 GEO KAHANI 0.89
2 ARY DIGITAL 0.56 ARY DIGITAL 0.55 SAMAA 0.71 COLORS 0.61 ARY DIGITAL 0.58 FILMAZIA 0.81 DISNEY 3 HUM TV 0.54 FILMAZIA 0.54 ARY DIGITAL 0.66 HUM TV 0.47 0.57 URDU 1 0.78 CHANNEL 4 FILMAZIA 0.50 HUM TV 0.53 HUM TV 0.61 FILMAZIA 0.34 HUM TV 0.55 A PLUS 0.56 DISNEY DISNEY 5 0.49 0.48 GEO ENT 0.44 GEO NEWS 0.34 COLORS 0.53 ARY DIGITAL 0.48 CHANNEL CHANNEL 6 SAMAA 0.40 SAMAA 0.37 GEO NEWS 0.41 ARY DIGITAL 0.33 URDU 1 0.42 NICKELODEON 0.43
7 GEO NEWS 0.37 GEO NEWS 0.37 TEN SPORTS 0.41 TEN SPORTS 0.32 A PLUS 0.39 TV ONE 0.35 CARTOON 8 URDU 1 0.33 URDU 1 0.36 ARY NEWS 0.39 DUNYA NEWS 0.28 GEO NEWS 0.37 0.33 NETWORK 9 GEO ENT 0.33 GEO ENT 0.31 FILMAZIA 0.32 TV ONE 0.27 GEO KAHANI 0.33 HUM TV 0.32
10 TEN SPORTS 0.31 TEN SPORTS 0.30 URDU 1 0.29 PTV SPORTS 0.22 PTV SPORTS 0.30 GEO NEWS 0.31 CARTOON 11 ARY NEWS 0.27 GEO KAHANI 0.26 DAWN NEWS 0.27 0.21 SAMAA 0.30 GEO ENT 0.26 NETWORK EXPRESS 12 PTV SPORTS 0.23 ARY NEWS 0.25 0.25 URDU 1 0.21 GEO ENT 0.28 AAJ ENT 0.25 NEWS CARTOON CARTOON 13 0.23 A PLUS 0.25 POGO 0.25 POGO 0.19 0.28 EXPRESS ENT 0.25 NETWORK NETWORK METRO 1 14 EXPRESS NEWS 0.23 PTV SPORTS 0.25 0.23 EXPRESS NEWS 0.18 EXPRESS NEWS 0.25 EXPRESS NEWS 0.20 NEWS CARTOON 15 DUNYA NEWS 0.21 0.24 PTV SPORTS 0.22 GEO ENT 0.18 ARY NEWS 0.24 NEWS ONE 0.20 NETWORK
9 ENTERTAINMENT CHANNELS – 24 HOURS
Colors is Leading on both Total and C&S Ind.
Total Ind C&S Ind
August.16 August.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 COLORS 0.57 1 COLORS 0.61
2 ARY DIGITAL 0.51 2 ARY DIGITAL 0.55
3 FILMAZIA 0.50 3 FILMAZIA 0.54
4 HUM TV 0.50 4 HUM TV 0.53
5 URDU 1 0.34 5 URDU 1 0.36
6 ATV 0.32 6 GEO ENTERTAINMENT 0.31
7 GEO ENTERTAINMENT 0.29 7 GEO KAHANI 0.26
8 PTV HOME 0.25 8 A PLUS 0.25
9 GEO KAHANI 0.24 9 TV ONE 0.17
10 A PLUS 0.23 10 EXPRESS ENTERTAINMENT 0.15
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
Filmazia is leading on Prime Time followed by HUM TV on Total and C&S Ind
Total Ind C&S Ind
August.16 August.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILMAZIA 1.81 1 FILMAZIA 1.94
2 HUM TV 1.66 2 HUM TV 1.78
3 COLORS 1.65 3 COLORS 1.77
4 ARY DIGITAL 1.36 4 ARY DIGITAL 1.46
5 URDU 1 0.89 5 URDU 1 0.96
6 ATV 0.81 6 GEO ENTERTAINMENT 0.85
7 GEO ENTERTAINMENT 0.80 7 GEO KAHANI 0.73
8 GEO KAHANI 0.68 8 A PLUS 0.69
9 A PLUS 0.64 9 TV ONE 0.38
10 PTV HOME 0.58 10 EXPRESS ENTERTAINMENT 0.35
11 TOP NEWS CHANNELS - 24 HOURS
Samaa is on top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind August-16 August-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 SAMAA 0.35 1 SAMAA 0.37
2 GEO NEWS 0.35 2 GEO NEWS 0.37
3 ARY NEWS 0.24 3 ARY NEWS 0.25
4 EXPRESS NEWS 0.22 4 EXPRESS NEWS 0.23
5 DUNYA NEWS 0.18 5 DUNYA NEWS 0.20
6 DAWN NEWS 0.11 6 DAWN NEWS 0.12
7 ABB TAKK 0.11 7 ABB TAKK 0.12
8 AAJ NEWS 0.10 8 AAJ NEWS 0.11
9 NEO TV 0.09 9 NEO TV 0.10
10 NINETY 2 NEWS 0.09 10 NINETY 2 NEWS 0.10
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Samaa.
Total Ind C&S Ind August-16 August-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.75 1 GEO NEWS 0.80
2 SAMAA 0.60 2 SAMAA 0.64
3 ARY NEWS 0.46 3 ARY NEWS 0.50
4 DUNYA NEWS 0.43 4 DUNYA NEWS 0.46
5 EXPRESS NEWS 0.43 5 EXPRESS NEWS 0.46
6 AAJ NEWS 0.24 6 AAJ NEWS 0.26
7 ABB TAKK 0.18 7 ABB TAKK 0.20
8 DAWN NEWS 0.18 8 DAWN NEWS 0.19
9 NINETY 2 NEWS 0.15 9 NINETY 2 NEWS 0.17
10 NEO TV 0.13 10 NEO TV 0.14
13 MUSIC CHANNELS
8XM* Captures the 1st position as the most August | 2016 watched music channel with 58% share in music Genre
Rank Channel Name TRPs Relative Share%
1 8XM 138 58%
2 JALWA 92 39% 8XM is leading the genre with significant lead………………………… 3 ARY MUSIK 6 3%
4 VIBE TV 2 1%
…. Grand Total 237 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind August-16
Rank Channel Name TRPs Relative Shr%
1 PTV SPORTS 711 66%
2 TEN SPORTS 323 30%
3 GEO SUPER 48 4%
Grand Total 1082 100% C&S Ind August-16
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 462 53%
2 PTV SPORTS 345 39%
3 GEO SUPER 68 8%
Grand Total 876 100%
PTV SPORTS is leading on Total Ind and TEN SPORTS on C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
August.16
Rank Channel Name TRPs Relative Share% 1 PTV SPORTS 441 48%
2 TEN SPORTS 415 45%
3 GEO SUPER 67 7% August.16 C&S Ind
Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 445 50%
2 PTV SPORTS 366 41%
3 GEO SUPER 72 8% PTV SPORTS is leading on Total Ind and TEN SPORTS on C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Aug.16 Aug.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.07 1 FILM WORLD 0.11
2 HBO 0.05 2 HBO 0.09
3 FILMAX 0.04 3 FILMAX 0.06
4 STAR MOVIES 0.02 4 RAAVI TV 0.04
5 RAAVI TV 0.01 5 STAR MOVIES 0.04
6 WB 0.01 6 SILVER SCREEN 0.02
7 SILVER SCREEN 0.01 7 WB 0.02
8 STAR LITE TV 0.00 8 STAR LITE TV 0.00
17 FOOD CHANNELS
Masala tops the chart with 93 TRPs during the month of August
C&S Ind
August-16
Rank Channel Name TRPs Relative Share%
1 MASALA TV 93 95%
2 ZAIQA 5 5%
.. Grand Total 98 100%
18 KIDS
Disney Channel Holds 52% Of Kids Channels Viewership
C&S Ind August-16 Rank Channel TRPs Relative Share% 1 DISNEY CHANNEL 718 52% 2 CARTOON NETWORK 352 25% 3 POGO 219 16% 4 NICKELODEON 96 7% …. Grand Total 1384 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.050 APNA CHANNEL 0.078 KTN 0.067 AVT KHYBER 0.169 PTV BOLAN 0.396
2 KTN 0.028 KAY2 0.009 KASHISH 0.043 ARUJ TV 0.143 VSH NEWS 0.079
3 KASHISH 0.018 PTV NATIONAL 0.007 KTN NEWS 0.034 PASHTO 1 0.038 WASEB 0.039
4 ARUJ TV 0.015 ARUJ TV 0.007 APNA CHANNEL 0.023 AVT KHYBER NEWS 0.012 ARUJ TV 0.039
5 KTN NEWS 0.014 AVT KHYBER 0.004 SINDH TV NEWS 0.021 PTV NATIONAL 0.009 KASHISH 0.024
6 AVT KHYBER 0.013 WASEB 0.003 SINDH TV 0.013 APNA CHANNEL 0.003 SINDH TV 0.021
7 SINDH TV NEWS 0.009 PASHTO 1 0.002 ARUJ TV 0.006 KASHISH 0.002 AWAZ 0.014
8 PTV BOLAN 0.006 AVT KHYBER NEWS 0.001 VSH NEWS 0.006 WASEB 0.001 AVT KHYBER 0.012
9 SINDH TV 0.006 PTV BOLAN 0.001 AWAZ 0.005 PTV BOLAN 0.000 PASHTO 1 0.011
10 PTV NATIONAL 0.005 SINDH TV 0.001 PTV NATIONAL 0.002 VSH NEWS 0.000 PTV NATIONAL 0.008
11 KAY2 0.005 VSH NEWS 0.001 PASHTO 1 0.001 SINDH TV 0.000 AVT KHYBER NEWS 0.002
12 PASHTO 1 0.004 SINDH TV NEWS 0.001 AVT KHYBER NEWS 0.001 SINDH TV NEWS 0.000 SINDH TV NEWS 0.001
13 VSH NEWS 0.004 KASHISH 0.001 AVT KHYBER 0.001 KTN 0.000 APNA CHANNEL 0.001
14 WASEB 0.003 KTN 0.001 PTV BOLAN 0.001 KAY2 0.000 KTN NEWS 0.000
15 AWAZ 0.002 KTN NEWS 0.000 KAY2 0.001 AWAZ 0.000 KTN 0.000
16 AVT KHYBER NEWS 0.002 AWAZ 0.000 WASEB 0.001 KTN NEWS 0.000 KAY2 0.000
20 TOP PROGRAMS | OVERALL
HUM TV’s Udaari hits 6.81 ratings on Total Ind on 7th August
Top Programs | Total Individuals
Aug.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 7-Aug-16 HUM TV Udaari 6.81 3,138 16.00
2 29-Aug-16 HUM TV Mann Mayal 5.96 2,745 14.60
3 18-Aug-16 FILMAZIA Qasam 5.71 2,628 15.30
4 12-Aug-16 FILMAZIA Thapki Pyaar Ki 5.61 2,583 15.00
5 27-Aug-16 ARY DIGITAL Dil Lagi 5.50 2,535 11.60
6 2-Aug-16 HUM TV Zara Yaad Kar 4.53 2,087 11.70
7 25-Aug-16 HUM TV Pakeezah 3.24 1,491 8.30
8 16-Aug-16 ARY DIGITAL Besharam 3.15 1,450 7.70
9 27-Aug-16 FILMAZIA Kawach (Kali Taqaton Se) 3.03 1,396 7.40
10 28-Aug-16 ARY DIGITAL Jeeto Pakistan 3.03 1,395 7.10
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
HUM TV’s Udaari hits 7.31 ratings on C&S Ind on 7th August
Top Programs | C&S Individuals
Aug.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 7-Aug-16 HUM TV Udaari 7.31 3,138 17.20
2 29-Aug-16 HUM TV Mann Mayal 6.39 2,745 15.70
3 18-Aug-16 FILMAZIA Qasam 6.12 2,628 16.30
4 12-Aug-16 FILMAZIA Thapki Pyaar Ki 6.01 2,583 15.70
5 27-Aug-16 ARY DIGITAL Dil Lagi 5.90 2,535 12.50
6 2-Aug-16 HUM TV Zara Yaad Kar 4.86 2,087 12.50
7 25-Aug-16 HUM TV Pakeezah 3.47 1,491 8.90
8 16-Aug-16 ARY DIGITAL Besharam 3.38 1,450 8.20
9 27-Aug-16 FILMAZIA Kawach (Kali Taqaton Se) 3.25 1,396 7.90
10 28-Aug-16 ARY DIGITAL Jeeto Pakistan 3.25 1,395 7.50
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Aug.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share%
1 23-Aug-16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 2.615 1123 10.6
2 23-Aug-16 ARY NEWS 11th Hour 1.895 814 10.9
3 23-Aug-16 ARY NEWS Off The Record 1.874 805 4.9
4 25-Aug-16 SAMAA Awaaz 1.835 788 7.2
5 27-Aug-16 SAMAA News Beat 1.762 757 5.5
6 28-Aug-16 DUNYA NEWS Mahaaz 1.507 647 4.5
7 22-Aug-16 DUNYA NEWS On The Front 1.419 609 3.6
8 23-Aug-16 SAMAA Nadeem Malik Live 1.270 545 4.0
9 28-Aug-16 ARY NEWS Power Play 1.188 510 2.9
10 22-Aug-16 ARY NEWS Live With Dr Shahid Masood 1.171 503 5.1
Geo News’ Aaj Shahzaib Khanzada Kay Saath is on Top amongst talk shows during August 2016 23 INFOTAINMENT SHOWS
Express News’ Khabardar Naqalo Se Hoshiyar is on top followed by Geo News’ Khabar Naak
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share% 26/08/2016 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.335 573.196 7.404 11/08/2016 GEO NEWS Khabar Naak 0.942 404.692 4.711 29/08/2016 DUNYA NEWS Mazaaq Raat 0.686 294.528 3.960 22/08/2016 DUNYA NEWS Hasb-e-Haal 0.618 265.579 3.467 01/08/2016 EXPRESS NEWS Siyasi Theatre 0.601 257.924 2.393 14/08/2016 CHANNEL24 Kyun Key Jamhuryat Hai 0.462 198.432 1.573 27/08/2016 NEO TV Sawa Teen 0.449 192.881 2.263
1.60 1.335 1.40 1.20 0.942 1.00 0.80 0.686 0.618 0.601 0.60 0.462 0.449
RATINGS% 0.40 0.20 0.00 Khabardar Khabar Naak Mazaaq Raat Hasb-e-Haal Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar PROGRAMS Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by ATV’s “Mehekti Morning”
Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.70 95 4.7 2 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.49 67 3.4 3 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.45 61 3.1 4 09:00-11:00 Mon - Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.40 54 2.8 5 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.37 50 2.6 6 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.33 45 2.3 7 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.27 37 1.9 8 09:00-11:00 Mon - Fri GEO NEWS GEO Pakistan Huma Amir Shah 0.25 34 1.8 9 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.22 30 1.5 10 09.00-11.30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.22 30 1.5 11 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.19 26 1.3 12 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.12 16 0.8 13 09:00-11:00 Mon - Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.12 16 0.8 14 09:00-11:00 Mon - Fri SEE TV Sunrise from Istanbul Maria Wasti 0.05 6 0.3
Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jago Pakistan Jago”
Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.76 95 5.0 2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.49 61 3.4 3 09:00-11:00 Mon - Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.43 54 3.0 4 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.36 45 2.5 5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.29 37 2.0 6 09:00-11:00 Mon - Fri GEO NEWS GEO Pakistan Huma Amir Shah 0.28 34 1.9 7 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.24 30 1.7 8 09.00-11.30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.24 30 1.6 9 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.21 26 1.4 10 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.13 16 0.9 11 09:00-11:00 Mon - Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.12 16 0.9 12 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.09 11 0.6 13 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.08 10 0.6 14 09:00-11:00 Mon - Fri SEE TV Sunrise from Istanbul Maria Wasti 0.05 6 0.3
26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 2% 0% 4% 0% News Entertainment 4% Regional 7% Music 41% Movie 11% Kids Sports Food 200 176 Islamic 180 31% 160 133 140 120 100 80 60 48 30 CAT | Thousands Minutes CAT 40 19 16 20 10 2 1 0 News Entertainment Regional Music Movie Kids Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
4% 3% 5% Beverages Relative Share 21% Personal Products 8% Detergents & Soaps Construction 8% Food 18% Cellular Communication 8% Confectionery Cullinary 9% 16% Financial Services Government
80 216 250 70 173 Airtime (Mins) 200 60 137 50 Spot's Freq 150 40 93 Thousands 83 78 Thousands 30 100 47 52 20 40 13 50 10 75 63 56 32 28 28 27 16 15 11 0 0
Beverages Leading CAT Share Followed By Personal Products 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
4% 3%3% UNILEVER PAKISTAN LTD 3% Relative Share PEPSI COLA INTERNATIONAL (PVT.) LTD.
6% 34% PROCTER & GAMBLE PAKISTAN LTD 7% RECKITT BENCKISER PAKISTAN LTD. The Coca-Cola Export Corporation 10% NESTLE PAKISTAN LIMITED ISMAIL INDUSTRIES (PVT.) LTD. 14% 16% COLGATE PALMOLIVE LTD. KAMAL LIMITED ENGLISH BISCUIT MANUFACTURERS (PVT.) LTD.
90 216 250 80 Airtime (Mins) Spot's 70 200 60
150 Thousands 50 113
Thousands 40 72 100 30 56 47 40 29 20 18 10 14 50 10 80 36 33 24 17 14 8 7 7 6 - -
For The Month Of August-16 Unilever Pakistan Lead The CAT Share Followed By Pepsi Cola International (PVT) Ltd. 29 TOP 10 BRANDS
7% Coca Cola Pepsi Relative Share 14% 7%
8% Surf Excel Seven Up 13% 9% Dettol Soap Safeguard
11% 10% Ariel Washing Powder Dew
10% 11% So Kamal Dove Damage Therapy
14 44 50 Airtime (Mins) Spot's 45 12 40 10 30 29 27 35 8 22 30 Thousands
Thousands 20 18 25 6 14 15 20 4 10 15 10 2 13 12 10 10 10 9 8 7 7 6 5 - - Coca Cola Pepsi Surf Excel Seven Up Dettol Soap Safeguard Ariel Dew So Kamal Dove Washing Damage Powder Therapy
Amongst Brands, Coca Cola is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share
ABB TAKK NEWS NEWS ONE 8%
8% EXPRESS NEWS City 42
38% 7% Channel 24 DUNYA NEWS 6% DAWN NEWS SAMAA 6% Capital TV City 41 6% 5% 5% 6% 5% Others
CAT (Minutes) 16000 14916 13400 14000 11978 12000 10843 10166 9973 9843 9412 9393 10000 8039 8000 6000 4000 2000 0 ABB TAKK NEWS ONE EXPRESS City 42 Channel 24 DUNYA NEWS DAWN NEWS SAMAA Capital TV City 41 NEWS NEWS
Amongst News Channels Abb Tak News is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON
TV ONE Relative Share% Express Ent 9% Kohenoor 8% PLAY ENTERTAINMENT 33% HUM TV 7% ATV 7% A Plus GEO ENTERTAINMENT 7% 5% FILMAZIA 5% 7% ARY DIGITAL 6% 6% Others
CAT (Minutes)
12,191 10,601 10,152 9,861 9,844 9,311 9,073 7,967 7,464 7,450
Amongst Entertainment Channels TV One is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
1%
Relative Share 5% 6% Film World Filmax
13% 43% HBO WB
SILVER SCREEN Star Lite 32%
CAT (Minutes) 6000 5058 5000 4000 3721 3000 2000 1488 727 646 1000 107 0 Film World Filmax HBO WB SILVER SCREEN Star Lite
Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
CAT (MINUTES) CAT (MINUTES)
0 5000 10000 15000 20000 0 2000 4000 6000
JALWA 15514 TEN SPORTS 5573
8XM 13015 GEO SUPER 2839
ARY MUSIK 1352 PTV Sports 1796
CAT (MINUTES) CAT (MINUTES) 0 500 1000 1500 0 5000 10000 15000 MASALA 1366 NICKELODEON 9857
ZAIQA 167 CARTOON 6004 NETWORK
34 Thank You------