MEDIALOGIC MONTHLY REVIEW May 2015
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3 oTime Band Utilization 4 CAT (Commercial Airtime ) Slide # CAT Comparison by Genre 26 Target Group Share Ratings 5 o Top 10 Categories 27 Top 10 Advertisers 28 Top 15 channel Overall C&S | Total Ind 6 o Top 10 Brands 29 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 30 oTop programs C&S | Total Ind 18 oTop 10 Talk Shows 21 oTop Morning Shows 24
Data Source: 2 MARKET SHARE% | BY GENRE
Local Ent 3% 3% 1% C&S Ind News 1%0% Total Ind 0% 2% 0% 1% Foreign Ent 4% 0% 5% Kids 6% Sports 6% Movie 8% 8% Music 46% 42% 8% Regional 9% Cooking/Food Religious 23% Health 24%
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 60.0 60.0 50.0 50.0 40.0 40.0 30.0 30.0 20.0 20.0 10.0 10.0 0.0 0.0 1-May 2-May 3-May 4-May 5-May 6-May 7-May 8-May 9-May 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May 19-May 20-May 21-May 22-May 23-May 24-May 25-May 26-May 27-May 28-May May.15 29--May 31--May
Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership 35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
Total Male Female
Gender wise Split of Viewership 30.0 25.6 24.2 23.2 22.9 25.0 21.7 20.2 20.0 15.3 15.2 15.1 15.2 14.8 14.0 15.0 13.8 12.8 12.8 11.2 10.6 9.9 10.0
5.0
0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00
Total Male Female 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
4% 7% SEC A 14% 20% M/F | 05 to 14 SEC B 29% 17% SEC C M/F | 15 to 25 SEC D SEC E M/F | 26 to 45
33% 29% M/F | 46 to 59 25% 22% M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas ARY Digital lead on C&S followed by Urdu 1.
Total Ind C&S Ind May.15 May.15 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 PTV HOME 1.09 1 ARY DIGITAL 0.59 2 ATV 0.97 2 URDU 1 0.51 3 ARY DIGITAL 0.41 3 COLORS 0.46 4 URDU 1 0.36 4 GEO KAHANI 0.36 5 COLORS 0.32 5 HUM TV 0.36 6 GEO KAHANI 0.25 6 GEO ENTERTAINMENT 0.35 7 HUM TV 0.25 7 EXP ENTERTAINMENT 0.25 8 GEO ENTERTAINMENT 0.25 8 SAMAA 0.25 9 PTV SPORTS 0.23 9 DISNEY 0.24 10 EXP ENTERTAINMENT 0.17 10 A PLUS 0.22 11 SAMAA 0.17 11 TEN SPORTS 0.21 12 DISNEY 0.17 12 GEO NEWS 0.20 13 A PLUS 0.15 13 PTV SPORTS 0.20 14 PTV NEWS 0.15 14 ARY NEWS 0.20 15 TEN SPORTS 0.14 15 EXP NEWS 0.20
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY Digital lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind C&S Ind May.15 May.15 Ratings Rank Channel Name Rank Channel Name Ratings% % 1 ARY DIGITAL 0.53 1 ARY DIGITAL 0.57 2 URDU 1 0.48 2 URDU 1 0.51 3 COLORS 0.42 3 COLORS 0.45 4 GEO KAHANI 0.39 4 GEO KAHANI 0.42 5 HUM TV 0.32 5 HUM TV 0.34 6 GEO ENTERTAINMENT 0.31 6 GEO ENTERTAINMENT 0.33 7 PTV HOME 0.29 7 DISNEY 0.26 8 ATV 0.25 8 EXP ENTERTAINMENT 0.26 9 DISNEY 0.24 9 A PLUS 0.25 10 EXP ENTERTAINMENT 0.24 10 SAMAA 0.23 11 A PLUS 0.24 11 GEO NEWS 0.21 12 SAMAA 0.21 12 PTV SPORTS 0.21 13 PTV SPORTS 0.21 13 TEN SPORTS 0.20 14 GEO NEWS 0.20 14 ARY NEWS 0.19 15 TEN SPORTS 0.19 15 EXP NEWS 0.19
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rating % Channel Rating % Channel Rating % Channel Rating % Channel Rating % Channel Rating %
1 PTV HOME 1.09 ARY DIGITAL 0.53 ARY DIGITAL 0.76 DISNEY 0.55 GEO KAHANI 0.51 GEO KAHANI 1.19
2 ATV 0.97 URDU 1 0.48 COLORS 0.70 COLORS 0.46 PTV HOME 0.45 URDU 1 0.86
3 ARY DIGITAL 0.41 COLORS 0.42 URDU 1 0.56 EXP Ent 0.41 URDU 1 0.43 A PLUS 0.76
4 URDU 1 0.36 GEO KAHANI 0.39 GEO Ent 0.49 ARY DIGITAL 0.39 ARY DIGITAL 0.43 ARY DIGITAL 0.65
5 COLORS 0.32 HUM TV 0.32 HUM TV 0.42 URDU 1 0.34 ATV 0.41 EXP Ent 0.54
6 GEO KAHANI 0.25 GEO Ent 0.31 SAMAA 0.40 8XM 0.29 DISNEY 0.29 CN 0.45
7 HUM TV 0.25 PTV HOME 0.29 ARY NEWS 0.27 HUM TV 0.28 COLORS 0.29 HUM TV 0.42
8 GEO Ent 0.25 ATV 0.25 TEN SPORTS 0.24 TV ONE 0.26 A PLUS 0.29 GEO Ent 0.39
9 PTV SPORTS 0.23 DISNEY 0.24 STAR PLUS 0.22 GEO NEWS 0.24 HUM TV 0.27 NICK 0.36
10 EXP Ent 0.17 EXP Ent 0.24 EXP NEWS 0.20 PTV SPORTS 0.24 GEO Ent 0.22 PTV SPORTS 0.32
11 SAMAA 0.17 A PLUS 0.24 EXP ENT 0.19 EXP NEWS 0.23 GEO NEWS 0.20 GEO NEWS 0.31
12 DISNEY 0.17 SAMAA 0.21 PTV SPORTS 0.19 GEO Ent 0.23 PTV SPORTS 0.18 ARY ZINDAGI 0.29
13 A PLUS 0.15 PTV SPORTS 0.21 DAWN NEWS 0.18 GEO KAHANI 0.22 SAMAA 0.16 TV ONE 0.27 DUNYA 14 PTV NEWS 0.15 GEO NEWS 0.20 GEO KAHANI 0.18 0.22 TEN SPORTS 0.15 EXP NEWS 0.25 NEWS
15 TEN SPORTS 0.14 TEN SPORTS 0.19 AAJ NEWS 0.17 A PLUS 0.21 CN 0.15 TEN SPORTS 0.24
8 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rating Rating Rating Rating Rating Rank Channel Rating % Channel Channel Channel Channel Channel % % % % % 1 ARY DIGITAL 0.59 ARY DIGITAL 0.57 ARY DIGITAL 0.76 DISNEY 0.55 GEO KAHANI 0.57 GEO KAHANI 1.19
2 URDU 1 0.51 URDU 1 0.51 COLORS 0.70 COLORS 0.46 URDU 1 0.48 URDU 1 0.86
3 COLORS 0.46 COLORS 0.45 URDU 1 0.56 EXP ENT 0.41 ARY DIGITAL 0.48 A PLUS 0.76
4 GEO KAHANI 0.36 GEO KAHANI 0.42 GEO Ent 0.49 ARY DIGITAL 0.39 DISNEY 0.33 ARY DIGITAL 0.65
5 HUM TV 0.36 HUM TV 0.34 HUM TV 0.42 URDU 1 0.34 COLORS 0.32 EXP ENT 0.54
6 GEO Ent 0.35 GEO Ent 0.33 SAMAA 0.40 8XM 0.29 A PLUS 0.32 CN 0.45
7 EXP ENT 0.25 DISNEY 0.26 ARY NEWS 0.27 HUM TV 0.28 HUM TV 0.30 HUM TV 0.42
8 SAMAA 0.25 EXP ENT 0.26 TEN SPORTS 0.24 TV ONE 0.26 GEO Ent 0.25 GEO Ent 0.39
9 DISNEY 0.24 A PLUS 0.25 STAR PLUS 0.22 GEO NEWS 0.24 GEO NEWS 0.23 NICK 0.36
10 A PLUS 0.22 SAMAA 0.23 EXP NEWS 0.20 PTV SPORTS 0.24 PTV SPORTS 0.18 PTV SPORTS 0.32
11 TEN SPORTS 0.21 GEO NEWS 0.21 EXP ENT 0.19 EXP NEWS 0.23 SAMAA 0.18 GEO NEWS 0.31
12 GEO NEWS 0.20 PTV SPORTS 0.21 PTV SPORTS 0.19 GEO Ent 0.23 TEN SPORTS 0.17 ARY ZINDAGI 0.29
13 PTV SPORTS 0.20 TEN SPORTS 0.20 DAWN NEWS 0.18 GEO KAHANI 0.22 CN 0.17 TV ONE 0.27
DUNYA 14 ARY NEWS 0.20 ARY NEWS 0.19 GEO KAHANI 0.18 0.22 STAR PLUS 0.16 EXP NEWS 0.25 NEWS
15 EXP NEWS 0.20 EXP NEWS 0.19 AAJ NEWS 0.17 A PLUS 0.21 FILMAZIA 0.15 TEN SPORTS 0.24
9 ENTERTAINMENT CHANNELS – 24 HOURS
ARY Digital is Leading on both C&S and Total Ind.
Total Ind C&S Ind
May.15 May.15 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.53 1 ARY DIGITAL 0.57
2 URDU 1 0.48 2 URDU 1 0.51
3 COLORS 0.42 3 COLORS 0.45
4 GEO KAHANI 0.39 4 GEO KAHANI 0.42
5 HUM TV 0.32 5 HUM TV 0.34
6 GEO ENTERTAINMENT 0.31 6 GEO ENTERTAINMENT 0.33
7 PTV HOME 0.29 7 EXP ENTERTAINMENT 0.26
8 ATV 0.25 8 A PLUS 0.25
9 EXP ENTERTAINMENT 0.24 9 STAR PLUS 0.15
10 A PLUS 0.24 10 TV ONE 0.14
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
GEO Kahani is leading on Prime Time followed by Colors on both Total and C&S Ind ………..
Total Ind C&S Ind
May.15 May.15 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO KAHANI 1.32 1 GEO KAHANI 1.41
2 COLORS 1.29 2 COLORS 1.38
3 ARY DIGITAL 1.21 3 ARY DIGITAL 1.30
4 URDU 1 1.10 4 URDU 1 1.17
5 PTV HOME 0.85 5 HUM TV 0.88
6 HUM TV 0.82 6 A PLUS 0.76
7 ATV 0.72 7 GEO ENTERTAINMENT 0.66
8 A PLUS 0.71 8 EXP ENTERTAINMENT 0.58
9 GEO ENTERTAINMENT 0.61 9 TV ONE 0.35
10 EXP ENTERTAINMENT 0.54 10 STAR PLUS 0.31
11 TOP NEWS CHANNELS - 24 HOURS
Samaa Is On Top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind May-15 May-15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 SAMAA 0.21 1 SAMAA 0.23
2 GEO NEWS 0.20 2 GEO NEWS 0.21
3 ARY NEWS 0.18 3 ARY NEWS 0.19
4 EXP NEWS 0.18 4 EXP NEWS 0.19
5 DUNYA NEWS 0.14 5 DUNYA NEWS 0.15
6 ABB TAKK 0.12 6 ABB TAKK 0.13
7 DAWN NEWS 0.10 7 DAWN NEWS 0.11
8 AAJ NEWS 0.09 8 AAJ NEWS 0.10
9 NEWS ONE 0.08 9 NEWS ONE 0.08
10 NINETY 2 NEWS 0.06 10 NINETY 2 NEWS 0.07
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
EXP NEWS is on top during prime time followed by GEO News.
Total Ind C&S Ind May-15 May-15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 EXP NEWS 0.41 1 EXP NEWS 0.44
2 GEO NEWS 0.40 2 GEO NEWS 0.43
3 SAMAA 0.36 3 SAMAA 0.39
4 ARY NEWS 0.31 4 ARY NEWS 0.33
5 DUNYA NEWS 0.23 5 DUNYA NEWS 0.25
6 AAJ NEWS 0.22 6 AAJ NEWS 0.23
7 DAWN NEWS 0.21 7 DAWN NEWS 0.22
8 ABB TAKK 0.20 8 ABB TAKK 0.22
9 NEWS ONE 0.16 9 NEWS ONE 0.18
10 NINETY 2 NEWS 0.11 10 NINETY 2 NEWS 0.12
13 MUSIC CHANNELS
C&S Ind 8XM* Captures the 1st position as the most May | 2015 watched music channel with 61% share in music Genre Rank Channel Name TRPs Relative Share%
1 8XM 194 60% 2 JALWA 111 35% 3 ARY MUSIK 13 4% 8XM is leading the genre with significant 4 VIBE TV 3 1% lead………………………… …. Grand Total 320 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind May -15 Rank Channel Name TRPs Relative Share% 1 PTV SPORTS 347 57%
2 TEN SPORTS 214 35%
3 GEO SUPER 45 7% C&S Ind May-15 Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 306 46%
2 PTV SPORTS 301 45%
3 GEO SUPER 65 10%
PTV Sports is leading on Total Ind and Ten Sports is leading on C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind May -15
Channel Name TRPs Relative Share%
1 PTV SPORTS 318 48%
2 TEN SPORTS 284 43%
3 GEO SUPER 62 9% C&S Ind May-15
Channel Name TRPs Relative Share%
1 PTV SPORTS 309 45%
2 TEN SPORTS 305 45%
3 GEO SUPER 67 10%
PTV Sports is leading on Total Ind and on C&S Ind
16 Movie Channels
Filmazia captures 1st Position on both 24 hours and prime time
Prime Time | 20.00-00.00 | C&S 24 Hours | C&S Ind Ind
May.15 May.15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILMAZIA 0.13 1 FILMAZIA 0.33
2 FILM WORLD 0.07 2 FILMAX 0.12
3 FILMAX 0.07 3 FILM WORLD 0.09
4 HBO 0.04 4 HBO 0.07
5 WB 0.01 5 WB 0.03
6 RAAVI TV 0.01 6 RAAVI TV 0.02
7 ARUJ TV 0.01 7 ARUJ TV 0.02
8 SILVER SCREEN 0.01 8 SILVER SCREEN 0.01
9 STAR MOVIES 0.01 9 STAR MOVIES 0.01
10 STAR LITE TV 0.00 10 STAR LITE TV 0.00
17 FOOD CHANNELS
Masala tops the chart with 81 TRPs during the month of May
C&S Ind
May-15
Rank Channel Name TRPs Relative Share%
1 MASALA TV 81 95%
2 ZAIQA 4 5%
.. Grand Total 85 100%
18 KIDS
DISNEY Holds 44% Of Kids Channels Viewership
C&S Ind May-15 Rank Channel TRPs Relative Share% 1 DISNEY 388 44% 2 CN 257 29% 3 POGO 123 14% 4 NICK 111 13% …. Grand Total 880 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rt%g Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.10 APNA CHANNEL 0.14 APNA CHANNEL 0.06 AVT KHYBER 0.15 PTV BOLAN 0.12 2 KTN 0.01 KAY2 0.01 KTN 0.03 AVT KHYBER NEWS 0.05 KASHISH 0.04 3 AVT KHYBER 0.01 PUNJAB TV 0.01 KTN NEWS 0.02 PTV NATIONAL 0.03 AVT KHYBER 0.03 4 KTN NEWS 0.01 AVT KHYBER 0.00 KASHISH 0.01 PASHTO 1 0.03 VSH NEWS 0.01 5 PTV BOLAN 0.01 PTV BOLAN 0.00 MEHRAN TV 0.01 PTV BOLAN 0.01 KAY2 0.01 6 KASHISH 0.01 WASEB 0.00 AWAZ 0.01 KASHISH 0.00 KTN NEWS 0.01 7 KAY2 0.01 PASHTO 1 0.00 SINDH TV NEWS 0.00 KAY2 0.00 AVT KHYBER NEWS 0.00 8 AVT KHYBER NEWS 0.00 PTV NATIONAL 0.00 SINDH TV 0.00 APNA CHANNEL 0.00 AWAZ 0.00 9 PUNJAB TV 0.00 KTN 0.00 PTV BOLAN 0.00 WASEB 0.00 PTV NATIONAL 0.00 10 PASHTO 1 0.00 KASHISH 0.00 DHARTI TV 0.00 KTN 0.00 WASEB 0.00 11 PTV NATIONAL 0.00 AVT KHYBER NEWS 0.00 AVT KHYBER 0.00 AWAZ 0.00 KTN 0.00 12 MEHRAN TV 0.00 SINDH TV 0.00 PUNJAB TV 0.00 PUNJAB TV 0.00 PASHTO 1 0.00 13 AWAZ 0.00 AWAZ 0.00 VSH NEWS 0.00 KTN NEWS 0.00 MEHRAN TV 0.00 14 SINDH TV 0.00 KTN NEWS 0.00 AVT KHYBER NEWS 0.00 VSH NEWS 0.00 PUNJAB TV 0.00 15 SINDH TV NEWS 0.00 DHARTI TV 0.00 KAY2 0.00 SINDH TV 0.00 SINDH TV NEWS 0.00 16 WASEB 0.00 MEHRAN TV 0.00 PASHTO 1 0.00 MEHRAN TV 0.00 APNA CHANNEL 0.00 17 VSH NEWS 0.00 SINDH TV NEWS 0.00 WASEB 0.00 SINDH TV NEWS 0.00 SINDH TV 0.00 18 DHARTI TV 0.00 VSH NEWS 0.00 PTV NATIONAL 0.00 DHARTI TV 0.00 DHARTI TV 0.00
20 TOP PROGRAMS | OVERALL
GEO Kahani’s Kumkum Bhagya hits 4.92 ratings on total Ind on 6th May……….
Top Programs | Total Individuals May-15
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 6-May-15 GEO KAHANI KumKum Bhagaya 4.92 1,727 13.10
2 28-May-15 GEO KAHANI Sheharzaad 4.61 1,639 12.40
3 25-May-15 URDU 1 Sath Nibhana Sathiya 3.69 1,515 22.00
4 30-May-15 URDU 1 Ye Hain Mohabbatein 3.21 1,302 17.40
5 17-May-15 ARY DIGITAL Jeeto Pakistan 3.10 1,128 11.40
6 6-May-15 URDU 1 Yeh Rishta Kia Kehlata Hai 2.95 1,249 9.20
7 11-May-15 GEO KAHANI Pratibha 2.84 1,041 8.80
8 28-May-15 GEO KAHANI Jodha Akbar 2.77 1,037 8.70
9 4-May-15 ARY DIGITAL Dosri Biwi 2.56 909 7.60
10 6-May-15 URDU 1 Diya Aur Bati Hum 2.54 1,090 8.40
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
GEO Kahani’s Kumkum Bhagya hits 5.27 ratings on C&S Ind on 6th May…
Top Programs | C&S Individuals
May-15
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 6-May-15 GEO KAHANI Kumkum Bhagya 5.27 1,727 14.00
2 28-May-15 GEO KAHANI Sheharzaad 4.95 1,639 13.70
3 25-May-15 URDU 1 Sath Nibhana Sathiya 3.96 1,515 22.60
4 30-May-15 URDU 1 Yeh Hain Mohabbatein 3.44 1,302 18.20
5 17-May-15 ARY DIGITAL Jeeto Pakistan 3.32 1,128 12.10
6 6-May-15 URDU 1 Yeh Rishta Kia Kehlata Hai 3.16 1,249 9.80
7 11-May-15 GEO KAHANI Pratibha 3.05 1,041 9.40
8 28-May-15 GEO KAHANI Jodha Akbar 2.97 1,037 9.40
9 4-May-15 ARY DIGITAL Dosri Biwi 2.75 909 8.20
10 6-May-15 URDU 1 Diya Aur Bati Hum 2.72 1,090 9.00
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind May-15 Market Rank Date Channel Program Title Ratings% Ratings"000" Share% 1 13-May-15 EXP NEWS Kal Tak 1.065 421.0 4.3
2 5-May-15 GEO NEWS Aaj Shahzaib Khanzada Ke Saath 1.019 428.0 4.3
3 12-May-15 ARY NEWS Off The Record 0.967 370.0 3.4
4 25-May-15 GEO NEWS Jirga 0.967 353.0 5.3
5 2-May-15 SAMAA News Beat 0.936 338.0 3.3
6 13-May-15 SAMAA Awaaz 0.935 338.0 3.4
7 11-May-15 SAMAA Nadeem Malik Live 0.843 328.0 3.1
8 3-May-15 AAJ NEWS Aaj Rana Mubashir Kay Saath 0.778 277.0 2.9
9 14-May-15 ARY NEWS 11th Hour 0.770 285.0 4.4
Aapas Ki Baat Najam Sethi Kay 10 3-May-15 GEO NEWS 0.710 260.0 2.7 Saath
EXP News’ “Kal Tak” Stands On Top 23 MORNING SHOWS| FEMALE 15-45 ALL
ARY Digital’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jaago Pakistan Jago” ……
Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.94 130 6.7 2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.61 84 4.6 3 09:00-11:30 Mon - Fri EXP ENT Satrungi Javeria Saud 0.54 74 3.8 4 08.30-11.30 Mon - Fri GEO ENT Subha Pakistan Aamir Liaqat 0.47 65 3.5 5 09:00-11:00 Mon - Fri ATV A Morning With Farah Farah Hussain 0.40 55.00 3 6 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.29 40 2.2 7 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.24 34 1.8 8 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samma Kay Sath Sahir Lodhi 0.22 30 1.6 9 09:00-11:00 Mon - Fri A PLUS Good Morning Zindagi Noor 0.16 22 1.2 10 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.07 10 0.5 11 09:00-10:30 Mon - Fri PTV NEWS Subh-a-Nau Nazia Malik 0.03 4 0.2
Ranking of morning shows is based on average ratings of the show for the reporting month. 24 MORNING SHOWS| FEMALE 15-45 C&S
ARY Digital’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jaago Pakistan Jago” ……
Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.01 130 7.1 2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.65 84 4.8 3 09:00-11:30 Mon - Fri EXP ENT Satrungi Javeria Saud 0.57 74 4.0 4 08.30-11.30 Mon - Fri GEO ENT Subha Pakistan Aamir Liaqat 0.50 65 3.7 5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.26 34 1.9 6 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samma Kay Sath Sahir Lodhi 0.23 30 1.7 7 09:00-11:00 Mon - Fri A PLUS Good Morning Zindagi Noor 0.17 22 1.3 8 09:00-11:00 Mon - Fri ATV A Morning With Farah Farah Hussain 0.08 10 0.6 9 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.07 10 0.6 10 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.04 6 0.3 11 09:00-10:30 Mon - Fri PTV NEWS Subh-a-Nau Nazia Malik 0.01 1 0.0
25 COMMERCIAL AIRTIME SUMMARY |BY GENRE
Genre-wise Airtime Share%
1%1% 3% 1% News Entertainment Regional 3% 7% Music Kids 39% Movie 14% Sports Islamic 200 179 Food 180 160 141 31% 140 120 100 80 65 60 31 CAT | Thousands Minutes CAT 40 13 12 20 7 3 2 0 News Entertainment Regional Music Kids Movie Sports Islamic Food
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 26 TOP 10 CATEGORIES
3% 3% 5% Beverages Cellular Communication Relative Share 5% 27% Personal Products 5% Detergents & Soaps 8% Construction Home Appliances & Electronics Cullinary 11% 20% Food 13% Financial Services Confectionery
120 308 350
100 231 Airtime (Mins) 300 250 80 Spot's Freq 200 60 136 Thousands 116 150 Thousands 40 67 60 47 48 100 41 27 20 50 102 75 47 41 31 21 19 18 11 10 0 0
Beverages Leading CAT Share Followed By Cellular Communication ……. 27 TOP 10 ADVERTISERS | IN TERMS OF CAT
5% UNILEVER PAKISTAN LTD Relative Share 4% 5% TELENOR PAKISTAN LTD 6% 31% PEPSI COLA INTERNATIONAL (PVT.) LTD. NESTLE PAKISTAN LIMITED 7% PROCTER & GAMBLE PAKISTAN LTD 9% The Coca-Cola Export Corporation 12% RECKITT BENCKISER PAKISTAN LTD. 10% NEW ALLIED ELECTRONICS INDUSTRIES (PVT.) LTD. 11% ENGRO FOODS (PVT.) LTD. JW TECH (PVT.) LTD.
80 175 200 70 Airtime (Mins) Spot's 180 160 60 140 50 120 Thousands 40 100 Thousands 69 54 61 30 53 45 80 37 38 36 60 20 29 40 10 68 26 24 21 19 15 12 12 10 9 20 0 0
For The Month Of May-15 Unilever Pakistan Led The CAT Share Followed By Telenor Pakistan Ltd. 28 TOP 10 BRANDS
Telenor Corporate 8% Relative Share Dettol Soap 8% 18% Haier Mobile 8% Pepsi 11% Tang 8% Dew Lux Soap 11% 9% Coca Cola 9% 10% Karachi Electric Supply Corporation (KESC) Lifebuoy Shampoo
16 36 35 40 33 Airtime (Mins) Spot's 14 35 12 23 30 19 10 17 17 18 25 8 15 16 20 Thousands Thousands 6 15 4 10 2 15 9 9 8 8 8 7 7 6 6 5 0 0
Amongst Brands, Telenor Corporate is Leading the Industry 29 NEWS CHANNELS | CAT COMPARISON
Relative Share
9% NEWS ONE 8% ABB TAKK NEWS 33% City 42 7% EXPRESS NEWS ARY NEWS 7% AAJ NEWS DAWN NEWS 6% 6% DUNYA NEWS 6% 6% SAMAA 6% 6% GEO NEWS Others
18 16 CAT (Minutes) 14 15 15 12 13 Thousands 10 12 11 11 11 11 11 8 10 6 4 2 0 NEWS ONE ABB TAKK City 42 EXPRESS ARY NEWS AAJ NEWS DAWN DUNYA SAMAA GEO NEWS NEWS NEWS NEWS NEWS
Amongst News Channels News One is Airing The Highest CAT……… 30 ENTERTAINMENT CHANNELS | CAT COMPARISON
Relative Share TV ONE A Plus ARY DIGITAL 10% GEO KAHANI 23% 9% ATV Express Ent 9% URDU 1 6% Kohenoor HUM TV 6% 8% GEO ENTERTAINMENT 7% 8% Others 7% 7%
CAT (Minutes) 15 16 13 14 12 12 11 12 10 10 9 9 10 9 8 6 4 2 - Airtime Minutes (Thousands) Minutes Airtime
Amongst Entertainment Channels TV One is Airing The Highest CAT 31 MOVIE CHANNELS | CAT COMPARISON
Relative Share 3% Film World FILMAZIA 8% HBO 31% 15% Filmax SILVER SCREEN
18% WB
25%
CAT (Minutes) 4500 4190 4000 3355 3500 3000 2381 2500 2048 2000 1500 1002 1000 407 500 0 Film World FILMAZIA HBO Filmax SILVER SCREEN WB
Amongst Movie Channels Film World Airing The Highest CAT 32 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
CAT (Minutes) CAT (Minutes)
0 5000 10000 15000 20000 0 1000 2000 3000 4000
8XM 14498 TEN SPORTS 2863
JALWA 13876 PTV Sports 2488
THE MUSIK 2509 GEO SUPER 1382
CAT (Minutes) CAT (Minutes) 0 2000 4000 6000 8000 0 1000 2000 3000
NICKELODEO MASALA 2823 N 7393
CARTOON ZAIQA 198 NETWORK 4959
33 Thank You------