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Amato, Paula (eBay buddy), 129 A Andale site, 301 abbreviations, 293 Answer Center, 16, 110–111, 403, 404 About Me page antiques community, 104 creating, 97–98 AOL Hometown , 562 description of, 24 API (Application Programming Interface) elements of, 98–99 AddItem function call, 619 HTML commands, 102 advantages of, 604 linking to eBay Store from, 529 description of, 603, 610–611 marketing, 590 Developers Program, 606 me icon, 10 general functions, 613 template, using, 99–101 retrieving eBay Stores data, 620 uses of, 18 retrieving eBay time, 617–619 absentee bid for live auction, placing, 81–82, 222 Sandbox, 613–614 Abuttonlady About Me/About My Store page, 590, 591 SDK compared to, 616 accounting tracking changes in, 621–622 accrual-based, 535–536 API calls and auction life cycle, 611–612 business deductions, 539–540 archived workshop, reviewing, 8–10 cash-based, 535 ASP (average sale price), 7 online services, 541–542, 544–545 aspect ratio, 355 overview of, 534–535 auction. See also bidding paying taxes, 537–538 business service, 85–86 recordkeeping, 536–537 Buy It Now, 60, 83–84, 199–200, 388 software for, 542–544 canceling, 448 Accounting & eBay group, 535 completed, researching, 64, 159–161, 248 accounting software, 274 duration of, 301 accrual-based accounting, 535–536 featured, 304 acronyms, 113 Featured Item, 171, 172 addiction, 668 fine print, 73–74 AddItem function call, 619 linking Web site to, 570–575 address, confirming, 399, 408–409 live, 79–83, 218–223 adhesive, removing, 407 multiple item, 78–79, 197–198, 302 adjectives, in description, 284–285 parts of screen, 71–73 Adobe Photoshop Elements, 351, 352, 357, 661–663 person-to-person, 71 Advanced Search, 60–62, 220 COPYRIGHTEDprivate, MATERIAL 312–313, 666–667 advertising. See also marketing real estate, 214 eBay on own Web site, 18–20 reserve, 73, 78, 191 eBay Store, 594–596 restricting access to, 667 advice, giving, 128 seller, checking out, 74–76 affiliate program, 18–19, 495–496, 571–572 selling item in, 288 alert standard, 77 configuring, 236 start time for, 301–302 wireless device, 240–241 starting bids, 79 Alexander, David T. (comic book dealer), 134 time limits, 76–77, 79 All Buying section, 91–95 auction hosting service, 340 All Selling section, 95–96 auction life cycle and API calls, 611–612 AllBusiness Web site, 535 auction management software, 554–557 AltaVista Babelfish Web site, 28 auction marketplace, 6 701 51_124673 bindex.qxp 7/19/07 1:24 PM Page 702

A Index

auction number, copying, 309–310 increments, 189–191 Auction Orbit Web site, 56 on multiple-item auction, 197–198 Auction Relay Web site, 574 nibbling, 197 auction service provider, 599 positive feedback, building, 188 auction tracking software, 241–243 on real estate, 218 auction tracking specialty sites, 243–244 retracting bid, 200–203, 627 AuctionBytes Web site, 28, 106, 115 against self, 198–199 Auctioncentric Web site, 574 shill bidding, 204 AuctionContact Web site, 604 snibbling, 197 AuctionSentry software, 196 sniping, 188, 195–197 AuctionStealer service, 196 as unwelcome buyer, 203 AuctionTamer software, 554 wireless device, 241 AuctionWeb Web site, 4–5, 6, 23–24 bidding activity, reviewing, 68 authenticating item, 164, 221 Bidding History, checking, 157–158 author, e-mail address of, 669 bidding software, 49 Authorize.Net software, 396 BidPay, 388 automating business processes, 505–508 Big Ticket category, 224–225 average sale price (ASP), 7 Bigstep hosting service, 562 bitmap, 336, 337 blackout, 28–29 B Blackthorne Basic and Pro, 552–553 Babelfish online translator, 479 blocking bidder, 632–633 baby items, 175 , writing, 592–594 bandwidth, 264 bookmarking category, 56–57 bank account, opening seller account with, 275–278 Bookmarks, organizing, 46–47 bargain store, 254–257 Boolean search terms, 62 Basic Search, conducting, 59–60 Browse page, 55 BayCheck Pro software, 164–165, 480–481 browser. See Web browser Beachbadge’s FIRE and ICE Beach Hut Web page, 98–99 browsing by category, 54–56 Bender Shipbuilding & Repair Co., Inc. eBay store, 498 “buddy”, finding, 129 Best Offer option, 434, 435 Bull, Bob (seller), 589–590 bid. See also bidder; bidding business card, adding to shipment, 465–466 canceling, 447, 631–632 business expense, 266 early proxy, 193–194 business model improper, 631–633 automating processes, 505–508 minimum, 299 brick-and-mortar supplement, 498–499 proxy, 189, 191–192 building reputation, 509–512 starting, 79, 299 corporation, 531–532 bid research software, 164–165 finding help and making space, 508–509 bid shielding, 204 full-time, 496–497 bidder legal forms for, 533–534 blocking, 632–633 overview of, 489–490 checking out, 157–159 part-time, 490–496 hiding identity of, 440 schedule, importance of, 499–505 ineligible, 631 Business sales area, 85 pre-approving, 667 business service auction, 85–86 restricting, 438, 439 Buy It Now auction, 60, 83–84, 199–200, 388 second-chance, 646–647 Buy It Now price, 300–301 unqualified, 644–645 buyer. See also seller winning, contacting, 643–644 contacting, 431, 448–449 with 0 feedback rating, 438 finding, 168–169 bidding hostile, dealing with, 445 absentee for live auction, 81–82, 222 leaving feedback for, 128, 140, 141, 451–452 approaches to, 191–193 listening to, 132–133 basics of, 187–188 paying quickly, 130 doing homework before, 188–189 preapproving, 439–440 eBay Motors, 209–210 702 51_124673 bindex.qxp 7/19/07 1:24 PM Page 703

Index C

privacy of, maintaining, 665–667 Checkout, 390–391 problems with, 642–647 Christies.com site, 162, 164 questionable items, 623–627 clickthrough, 495 reminding to pay, 450 closing sale, 423–427, 430–431 responding positively to, 131 collecting sales tax, 539 unwelcome, 203 Collectors.org site, 253 Buyer Protection Program, 640 color in image, checking, 350–351 Buyer Requirements dialog box, 439 combined payment, 391–394 buyer’s remorse, 201 combined search, 62–63 buying. See also researching before buying; selling combined shipment, 421, 457, 641–642 after auction ends, 198 communication, automating, 506–508 learning by, 247–248 communication etiquette three Rs of, 153 complaint, dealing with, 139 criticism, responding to, 137–138 Skype, 143–145 C turning negatives into positives, 139–143 C corporation, 532, 534 community C.O.D. (cash on delivery), 389 description of, 103 Calculated: Cost varies based on buyer’s location option, etiquette, 138 414–415 joining, 103–104, 108–109, 129 calculating shipping charges, 455–456 news and events, 120 call pack, 273 participating in, 594 camera, digital, 267–269, 345 Community Help board, 110 canceling Community Overview page, 107 account, 41–43 competition, researching, 129–130, 157–159, 512 auction, 448 complaint, 139, 633 bid, 447, 631–632 completed auction, searching for, 64, 159–161, 248 Cappuccio, Ronald J. (tax attorney), 532 Completed Auctions feature, 4 car, buying, 207–213 Composer, 584–587 CARad Web site, 557 computer cash on delivery (C.O.D.), 389 as deduction, 539–540 cash-based accounting, 535 requirements for, 264 cashier’s check, 384, 394 Condition Guarantee by Seller, 210 catalog, searching, 219 condition of item, evaluating, 156–157 category consignment, selling on, 250–251, 600–601. See also Trading bookmarking, 56–57 Assistant Browse page of, 258 Consumer Reports Online, 162 browsing by, 54–56 ConsumerGuide.com site, 162 In Demand data for, 259–260 contact information second, listing in, 292–293 finding, 168–169 selecting, 290–293 incorrect, for buyer, 646 for store, 520, 523–524 Web site, 565–566 category page, 58–59, 171–172 contraband, selling, 146–147, 668 Center for Addiction Recovery, 668 cookie, 44–46, 53 Certified Service Provider, 604–605 cooking items, 177 Certified Solution Provider, 604–605 copying auction number, 309–310 changed user icon, 68 copyright protection changing overview of, 655–657 resolution of bitmap image, 356, 357 potentially infringing items, 148 seller account information, 279–280 reusing photos, 624 User ID, 36 sale of items violating, 147, 183, 625 charitable activity, 30–31 corporation, 531–532 charity. See donating; fundraising Costco Internet Card Processing, 399 chat room, 104–106, 113 counter, adding, 305 the Chatter, 29–30, 51 counterfeit check, 394 check, bounced, 12–13 CQ Counter, 305 Check Spelling button, 12–13 703 51_124673 bindex.qxp 7/19/07 1:24 PM Page 704

C Index

Create Custom Page: Select Layout page, 527 dial-up modem connection, 273 Create Template screen (Turbo Lister), 317–323 digital camera, 267–269, 345 Create Your Listing page digital image, 335–338 Buyer Requirements dialog box, 439 digital imaging, hardware for, 266–272 Calculated Shipping option, 455 Digital Millennium Copyright Act, 659 Description box, 295 digital watermark, 661–663 Digital Item box, 297 directing bidder from one listing to another, 624 Domestic options dialog box, 455–456 discussion board payment options, 302–303 About Me pages, 101 photos, 296 acronyms for, 113 Private Auction option, 440 authenticating items, 164 credit card Bidding, 193 ending sale early, 630–631 chat room compared to, 104–105 payment by, 394–399 eBay Motors, 208 seller account, 275–278 for help with eBay, 110 credit card fraud, 644 posting message to, 107–108 criticism, responding to, 137–138 Real Estate and Timeshares, 216 cropping image, 347, 349–350 Search, 57 cross-promotion, 307–308, 594–595 Technical Issues, 17 CSV file, 323 Turbo Lister, 317 currency conversion, 27–28, 399–400 Workshop Board, 9 Current Date and Time page, 76–77 dispute, resolving, 650–653 customer satisfaction, 600 disputing feedback, 484 customer service, providing, 130–131, 441, 451 Doing Business As, 660 Customize your eBay Learning Experience feature, 14 dollar stores, 255 customizing domain name, picking, 559–560 layout of My eBay page, 97 donating Links bar of Web browser, 46, 47 to charitable auction, 368 customs and overseas shipping, 460–461 percentage of sales, 371–372 donation, selling, 377 downloading, 264 D drop-shipping, 491, 600 damaged item, 412, 648–649 DSL connection, 264 deductions for business, 539–540 duration of auction, 301 deleting message from My Messages, 89 Dutch auction, 78–79, 197–198, 302 delivery confirmation, 143 Dependable Auto Shippers, 211–213 depreciation, 539 E description early proxy bid, 193–194 correcting, 628–630 eAuction Watcher program, 242–243 creating with Turbo Lister, 324–329 eBay Cafe, 111–112 good, writing, 281, 283–286 eBay Chat: Giving chat room, 378 for listing, 293–295 eBay Express, 85, 200 of qualifications, 569–570 eBay Foundation, 379 reading, 73, 154–155 eBay Gallery, 286–287, 358–360 of store, 522, 525 eBay Groups, 113–120, 129 vague or unclear, 625 eBay Investigations, 633–634, 640 designing eBay Store, 519–520 eBay Keyword page, 259 Developer News, 621 eBay Live user convention, 7, 597 Developer Zone, 607–608 eBay Motors, 207–213, 537 Developers Program eBay Picture Manager, 361 Certified Developer, 614–615 eBay Picture Services, 340, 354, 360 description of, 605–606 eBay Premier, 218 joining, 606–609 eBay Pulse, 371 Member Forums, 622 eBay Radio, 17 production keys, using, 609

704 51_124673 bindex.qxp 7/19/07 1:24 PM Page 705

Index F

eBay Stores eLance Online, 541, 542 advertising, 594–596 e-mail Anchor, 517 automating, 506–508 Basic, 516–517 checking daily, 443 Buy It Now option, 199 filter rules, creating, 47–48 choosing, 515–516 folders, setting up, 47 cross-promotion for, 307–308 marketing by, 529, 594 designing, 519–520 quoting original message when replying, 502 editing appearance of, 525–526 soliciting transaction by, 204 Featured, 517 threat by, 634–637 formatting custom pages, 527 viewing message header, 635–636 inventory for, 519, 520, 527 e-mail account, free, 44, 188 launching, 520–525 e-mail address logo, incorporating in marketing materials, 595–596 of author, 669 number of, 24 choosing, 40 options and fees, 517 saving as GIF, 566–568 promoting, 528–529 e-mail marketing campaign, 529, 594 ProStores, 518–519, 562 ending sale early, 141–142, 447–448, 630 relisting in, 434–435, 452 equipment, refurbished, 157 retrieving data, 620 eSnipe service, 196 sales length, 527–528 estate sales, 252 searching, 63–64, 180 evaluating feedback, 471–473 seller, 85 Selling Manager, 549 eBay Stores icon, 10 F eBay Toolbar Family Dollar Web site, 255, 256 alert boxes, 232 family tree, researching, 182 buttons, 231–233 Favorites, organizing, 46–47 configuring alerts, 236 featured auction, 304 description of, 229–230 Featured Item auction, 171, 173 hiding, 234 Federal Express (FedEx), 417, 419 installing, 230–231 Federal Trade Commission, complaints to, 74 Mediaplex, 56 feedback options, 234 basics on, 469 searching with, 235 building, 511 signing in, 234–235 for buyer, leaving, 128, 140, 141, 451–452 as spyware, 11, 237 catching up on, 480 System Tray icon, 236–237 customer service, 509 eBay University, 15 detailed comments, leaving, 479–480 eBay Wireless, 274 disputing, 484 eCheck, 384, 388 eBay Live Auctions, 221 Edit Template window (Turbo Lister), 324–325 evaluating, 471–473 editing leaving, 474–479 image, 348–358 positive, building up, 188 store appearance, 525–526 posting private, 484 Editor Kit, 19–20, 573–574 responding to, 482, 483 educational resources revising, 483 eBay University, 15 shortcomings of system of, 485 list of, 16–17 sorting with BayCheckPro, 480–481 mentoring group, 15 undoing, 482–483 new to eBay board, 15–16 viewing, 470–471, 473–474 online workshops, 7–13 withdrawal of, 652–653 Reviews & Guides page, 17, 134, 209, 591–592 feedback adjustment services, 472 tutorials, 14 Feedback Forum, 18, 74–75 feedback profile, viewing, 67–68

705 51_124673 bindex.qxp 7/19/07 1:24 PM Page 706

F Index

Feedback tab (My eBay page), 97 fees. See also shipping charges G affiliate program, 495–496 Gallery Featured item, 360 eBay Stores, 517, 528 Gallery image, 286–287, 358–360 handling, 163, 420, 457–458 garage sales, 252 for images, 340 gateway, online payment, 396–398 licensing, 659–661 geographic area, specifying, 441 for listings, 307 GIF, 348, 566–568 merchant account, 397–398 Gift Items only, searching for, 62 for MissionFish, 373–374 gift, sending, 184 paying, 659 Giving Board, 377–378 ProStores, 518 Giving Works, 30–31, 365, 369, 372 for Trading Assistants, 494 Global Priority Mail, 460 to upgrade listings, 304 Goodwill Industries stores, 255 field, providing information about, 590–591 Google File Exchange, 331 Advanced Search function, 54 filter rules, creating, 47–48 entering User ID in search box, 169 filtering image, 351, 356–357 Groups page, 116 Final Value Fees, 517 listing site with, 563 Find Members page, 66 searching eBay using, 65, 226–227 Firefox, 46, 195 guarantee of authenticity, 221 firewall, 119 guide, 17 fixed price, buying at Buy It Now auction, 199–200 H eBay Express, 200 Half.com site, 7, 84–85, 180–181 eBay Stores, 180 handheld device, 274 Half.com, 180–181 handling fee, 163, 420, 457–458 options for, 179–180 harassment via e-mail, 634–637 real estate, 213, 215 hard drive storage space, 265 fixed price, selling at, 289, 432 hard outage, 29 flat file, uploading with, 331 header, 635 flat-rate shipping, 140, 393, 412–414, 454–455 heading, writing, 282–283 flea markets, 253–254 Hendrickson v. eBay, 657 food items, 177 Hersh, Adam (Trading Assistant), 124 formatting hiding eBay Toolbar, 234 listing, 310–313 high bid, 73 text, 580–582 high-priced item, searching for, 224–226 fragile item, shipping, 409–411 History folder (Web browser), 56 fraudulent sale, 631 history of eBay, 23–25 free shipping, 454–455 home office deduction, 540 Freight Calculator, 163 home page Froogle.com site, 162, 227 categories on, 55 FTC, complaints to, 74 eBay Groups, 114 full-time, selling, 496–497 eBay Stores, 63–64 fundraising eBay Wireless, 274 advantages of, 365–366 for new user, 39 case study of, 370 promotions on, 170–171 by celebrities, 367 signing in, 52 donations, assembling, 370–371 Trading Assistant, 169 for nonprofit organization, 366, 368 host for Web site, finding, 560–563 one-time event for, 368–369 hostile buyer, dealing with, 445 options for, 371–379 hosting account, 272–273 volunteers, assembling, 370 hot items, searching for, 257 household items, 174–178, 182

706 51_124673 bindex.qxp 7/19/07 1:24 PM Page 707

Index L

HTML (HyperText Markup Language) Internet phone call, 143–145 adding to Sell Your Item form, 577–580 Internet Service Provider (ISP), 272–273, 361, 560, 563 commands, 576–577 Internet Tax Freedom Act, 539 formatting text, 580–582 inventory overview of, 575–577 acquiring, 251–257 table, creating, 582–584 determining, 519, 520, 527 testing in multiple browsers, 584 finding sources of, 134 Web page editors, 577, 584–587 storing, 250 hue, 351 Investigations, 633–634, 640 invoice, printing, 427–430, 461 IP address, 636 I IPWatchdog Web site, 657 ICVerify software, 399 ISP (Internet Service Provider), 272–273, 361, 560, 563 ID Verify, opening seller account with, 278 Item Description and Picture Theft policy, 661 identity theft, 42–43 item not as expected, 647–648 illegal items, 668 Item Specifics section (Turbo Lister), 325 IM alert, 240 Items by Bidder page, 68 image. See also photo Items by Seller page, 68 adding in Turbo Lister, 328–329 Items I Didn’t Win list, 95 brightness of, 352 Items I’m Bidding On list, 92, 93–94 contrast, 339, 352 Items I’m Selling list, 96 cropping, 347 Items I’m Watching list, 91–93, 248 digital, definition of, 335–336 Items I’ve Sold list, 96 file size, 342, 350, 354–357 Items I’ve Won list, 94 lighting, 338–339, 344 for listing, 286–287 multiple views, 340–341 J numbering and saving with Turbo Lister, 326–328 JavaScript and About Me page, 102 positioning, 345–346 joining eBay Group, 114–115 scanning, 346–348 JPEG, 348 sharpness of, 342, 351–352 taking, 346 image editing software, 273 K image file formats, 348 Kane County Flea Market, 253 image hosting service, 340, 360–362 Kennen, Duane and Linda (sellers), 252 imaging, hardware for, 266–272 keyword spamming, 294, 500, 627 incorporation, 531–532 knowledge, sharing, 134 ineligible bidder, 631 Korea, site in, 25 inquiry, responding to, 444–445 Insert Picture box (Turbo Lister), 328–329 L installing Turbo Lister, 316–317 language differences and overseas sites, 27–28 insurance claim, filing for eBay Motors, 211 launching eBay Store, 520–525 insuring package, 421–422 layout of My eBay page, customizing, 97 Intelius.com Web site, 169 Learning Center, 14 interference with sale, 624, 626 Leave Feedback form, 476–477 Internal Revenue Service Web site, 538 leaving feedback, 474–479 international locations, 25–28 licensing fees, 659–661 International Society of Appraisers Web site, 164, 300 lighting item for photo, 338–339, 344 Internet Archive Wayback Machine, 4 Limited Liability Company (LLC), 533, 534 Internet connection linking Web site to auctions, 570–575 as deduction, 540 Links bar, customizing, 46, 47 firewall, 119 Links toolbar, 237–238 live auction, 80 listing. See also description; image; photo; Sell Your Item form requirements for, 264 adding HTML to, 577 Turbo Lister, 333 adding information to, 310 Internet Explorer, 45, 195 automating, 505–506

707 51_124673 bindex.qxp 7/19/07 1:24 PM Page 708

L Index

listing (continued) quoting when replying to, 502 creating with HTML, 578, 584–587 sending to member, 66 feedback ratings, 288 message board, 18 fees to upgrade, 304 message header, 43 formatting, 310 Method of Payment section, 154 headings, 282–283 Microsoft linking to eBay Store from, 529 Internet Explorer, 45, 195 logo, adding, 312, 313 Office Live, 560, 561 mistake in, 626 Outlook Express, 48, 506–508, 635–636 multiple vehicles, 557 Paint for Windows, opening digital image pasting standard information, 312 with, 336–338 payment options, 74, 154, 287–288 minimum bid, 299 pre-sale, 166 Miscellaneous group, 110 previewing, 308 mission statement, 568 revising, 445–446 MissionFish, 31, 365, 373–377 for store, creating, 524 mistake tables, using, 311–312 correcting, 626 template, creating, 310–311 taking advantage of, 173 Listing Designer, 297–299 moderator, 13, 116–117 Listing Policies for Sellers, 641 money order, 385–386, 389 live auction, 79–83, 219–223 Moneybookers.com Web site, 389 Live Help, 16 More button, 11 LLC (Limited Liability Company), 533, 534 motor vehicle, buying, 207–213 logging on to participate in active workshop, 10, 12 mouseover, 102 logo, 312, 313, 595–596 Mozilla Firefox, 46, 195 lost item, 649 multiple accounts, using, 43–44 lot, 219, 302 multiple-item auctions, 78–79, 197–198, 302 luminescence, 351 My Account section, 96 lurking, 105 My eBay At A Glance section, 52 My eBay page All Buying section, 91–95 M All Selling section, 95–96 Manage My Store, 527, 529 categories of, 87–88 managed auction service, 556–557 description of, 53 market research, 248, 257–260, 497 Feedback tab, 97 marketing. See also advertising items looked for, 179–180 blog, writing, 592–594 My Account section, 96 community member, being, 594 My Favorite Searches, 90 providing information about field, 590–591 My Favorite Sellers section, 90–91 reputation, building, 589–590 My Messages, 88–89 reviewer or guide, becoming, 591–592 Preferences tab, 97 Marketing Tools page, 595 printing invoice from, 427–428, 429 Marketplace Research service, 260 My eBay-PayPal shipping system, 462–465 me icon, 10, 66 My Favorite Searches section, 52, 90 Media Mail, 418, 456, 457 My Favorite Sellers section, 90–91 Mediaplex, 56, 237 My Messages section, 88–89 mediator, using, 653 MyStoreCredit, 604 megapixel, 267 Member Profile page, 10 member, searching for, 167–169 N memory requirements, 264 naming mentoring group, 15 eBay, 5 merchandise. See inventory store, 519 merchant account, 395–398 NARU (Not a Registered User), 11 message navigation bar, 53 deleting from My Messages, 89 negative feedback, 471, 475–476, 646 posting, 12–13, 107–108 Netiquette, 138 708 51_124673 bindex.qxp 7/19/07 1:24 PM Page 709

Index P

Netscape participating in active workshop, 10–13 Communicator 6.0, cookies, 45–46 partnership, 533–534 Composer, 584–587 part-time, selling, 490–496 Messenger, 48, 508 password, choosing, 37–38 Navigator, refreshing, 195 Password Officer software, 38 neutral feedback, 476 pasting standard information, 312 new to eBay board, 15–17 Patent and Trademark Depository Library, 663 NewsFlash, 621 path, typing, 331 newsgroup, 116 Pay Now and Buy it Now price, 84 NexTag site, 162 payment options. See also PayPal nibbling, 197 BidPay, 388 Night Owl’s Nest, 112 cash on delivery, 389 Non-Paying Bidder (NPB), 11, 203, 510, 642 Checkout, 390–391 nonprofit letter, 373 checks, 384–386, 394 Not a Registered User (NARU), 11 combined payment, 391–394 credit card, 394–399 in listing, 74, 154, 287–288 O money orders, 384–386, 389 Office Live, (Microsoft), 560, 561 Moneybookers.com, 389 Omidyar, Pierre (founder) overview of, 383–384 on AuctionWeb, 23–24 speed, 130 as chairman, 7 Turbo Lister, 321 eBay Cafe, 111 payment, receiving, 426–427 expansion, 5–6 Payment Surcharges policy, 641 on feedback system, 474 payment terms, 645 Omidyar Foundation, 30 PayPal Pamela, wife of, 3 Buy It Now, 388 vision of, 3–4 Buyer Protection Program, 640 online accounting service, 541–542, 544–545 credit card payment, 395–398 online community, 6–7 description of, 386 online tutorial, 14 developer program, 605 online workshop, 7–13 feedback system of, 199 Open Directory Project, 563–564 Post-Sale Manager, 556 opening eBay Store, 520–525 Seller Protection Policy, 408–409, 631 organizing business, 509 speed of payment with, 130 outdoor supplies, 177–178 types of accounts, 386–388 Outlook Express, 48, 506–508, 635–636 payQuake service, 398 overnight shipping, 456 peak activity times, 499, 500 overseas personal check, 385 shipping item, 406, 409, 459–461 personal information search service, 169 Web sites, 25–28 Personal Security category, 183 OWL Simple Business Accounting, 544 Personalized New Item Updates, 95 person-to-person auction. See auction P phishing message, 89 packaging item to ship phone alert, 240 assembling materials for, 504 photo. See also image business cards, adding, 465–466 arranging merchandise for, 345 containers, 404–406 copyright of, 624, 655 customer service, 451 inspecting, 73 fragile items, 409–411 for listing, 296 invoices, including, 427 live auction, 219, 223 overseas shipping, 460 posting to eBay Groups, 117–119 tape, 406–407 requesting more, 626 Paint for Windows, opening digital image with, 336–338 reusing, 624 Paint Shop Pro shareware, 350, 352–353, 355, 566–568 scanning, 346–348 The Park, 120–121 stock, using, 166, 599–600 709 51_124673 bindex.qxp 7/19/07 1:24 PM Page 710

P Index

Photo Equipment chat room, 662 processor speed, 264–265 photo studio in home, creating, 343–344, 508 Product Kit, 20, 574–575 photography, hardware for, 266–270 production keys, using, 609 Photoshop Elements (Adobe), 351, 352, 357, 661–663 Professional eBay Seller’s Alliance, 497, 596 Pictures and Description box (Turbo Lister), 328–329 prohibited items, 147, 183, 627 “pink”, 13 Promote and Review Your Listing page, 303–306 pixel, 266, 336–338 Promote Your Store page, 595 placing bid. See bidding promoting. See also advertising; marketing platform development, 603–609 store, 528–529 PNG, 348 Web site, 563–564 popular search terms, 258–259 promotional deal, 170–172 Popular Searches box, 178, 179 ProPay service, 398 positive feedback, 475 property value, determining, 216–217 Post Message button, 13 ProStores hosting options, 562 postage, printing online, 462–465 proxy bid, 189, 191–192 postal scale, 413, 445, 458–459 Purchase Protection program, 648 posting purchasing items for business, 500–501 message, 12–13, 107–108 photo to eBay Groups, 117–119 private feedback, 484 Q Post-Sale Manager (PayPal), 556 Q & A Board, 651 potentially infringing item, 148 quarterly estimated income tax, 538 PowerSeller, becoming, 596–600 questionable items, 147–148, 623, 625 Power Seller icon, 10, 75 questions pre-approving bidder, 667 fielding, 501–502 Preferences tab (My eBay page), 97 last-minute, 424–425 pre-sale listing, 166 post-sale, 431 previewing listing, 308 during sale, 441, 443–445 Previous button, 11 Quick Store Setup page, 521–523 price. See also fixed price, buying at Quick Store Tuneup page, 525–526 Buy It Now, 300–301 QuickBooks Online Edition, 544–545 comparing with retail shopping site, 161–163 fixed, selling at, 289, 432 R Pay Now and Buy it Now, 84 raising money. See fundraising reserve, 299–300 RAM, 265 sorting sales by, 225–226 reading. See also viewing starting, 299 auction descriptions, 73, 154–155 stock, 24 comments in archived workshop, 8–10 Price Watch Web site, 161–162 real estate listings, 213–218 printer, 265 Really Simple Syndication (RSS), 258 printing reaping rewards for good behavior, 127–129 invoices, 427–430, 461 Recent button, 11 marketing materials, 595–596 recordkeeping, 536–537 postage online, 462–465 RediCharge software, 399 Printing & Personalization category, 183 refreshing browser window, 195 privacy, maintaining, 664–667 refund, giving, 128–129, 156 Privacy Policy, 56 refurbishing equipment, 157 private auction, 312–313, 440, 666–667 region, specifying, 441 private feedback, posting, 484 Registered Mail, 456 problems after transaction registered user, becoming bounced check, 650 filling out registration form, 39–41 with buyer, 642–647 overview of, 35–36 with item, 647–649 password, choosing, 37–38 resolving dispute, 650–653 User ID, choosing, 36–37 with seller, 639–642 registering with Developer Zone, 607–608

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Index S

relisting item, 432–435, 450–451, 452 removing adhesive, 407 S Rent.com Web site, 218 S corporation, 532, 534 reputation, building, 509–510, 589–590 Safe Place software, 38 resampling image, 355–356 sales activity, reviewing, 68, 511–512 researching sales category. See category bidder, 157–159 sales tax, collecting, 539 competition, 129–130, 512 Salvation Army stores, 255 copyright, 657 Sandbox, 613–614 family tree, 182 Sands, Melissa (seller), 489 sales activity, 511–512 saturation, 351 researching before buying saving auction archives, 159–161 scanned image, 348 auction description, 154–155 search, 61, 160, 248 authenticating item, 164 scam, recognizing, 447, 624–625 bid research software, 164–165 scanner, flatbed, 271–272 comparing prices with retail shopping sites, 161–163 scanning image, 346–348 item condition, 156–157 schedule for running business, 500–505 motor vehicles, 208 Schedule Listing Start box (Turbo Lister), 332–333 overview of, 153–154 school supplies, 175–176, 182 shipping charges, 163 scraping, 605 warning signs, 165–166 SDK (Software Development Kit), 615–616 reserve auction, 73, 78, 191 Search button, 11 reserve price, 299–300 Search discussion board, 57 resizing image, 354–357 Search: Find a Member page, 168 resolution, 267–268, 336–338, 356, 357 Search: Find Items page, 59–60, 90 resolving dispute, 650–653 Search Options, 60 resources. See also educational resources; Web sites Search utility, 57–63 About Me pages, 101 searching auction tracking specialty sites, 243–244 adding to My Favorite Searches section, 90 for computer hardware, 266 Boolean search terms, 62 HTML, 580 catalogs and lots, 219 image hosting services, 362 completed auctions, 64, 159–161, 248 for price comparison, 162–163 for discussion group, 107 responding to feedback, 482, 483 eBay Stores, 180 restricting access to auction, 667 eBay Toolbar, 235 retail shopping site, comparing price with, 161–163 Google, using, 65, 226–227 retracting bid, 200–203, 627 Half.com, 180–181 return policy, 74, 131, 142, 155 for hot items, 257 Review and Submit Listing page, 629 Items by Bidder page, 68 reviewing for member, 167–169 archived workshop, 8–10 options for, 58 bidding activity, 68 overview of, 57 feedback profile, 67–68 Popular Searches box, 178, 179 sales activity, 68, 511–512 saving search, 61, 160, 248 User ID history, 68–69 for users, 65–66 work of developers, 604–605 Want It Now page, 64 Reviews & Guides page, 17, 134, 209, 591–592 with wireless device, 240 revising second category, listing in, 292–293 feedback, 483 second chance offer, 450, 646–647 listing, 445–446 secrets for success, 17–18 registration information, 41 Sell Your Item form rotating image, 352–354 adding HTML to, 577–580, 585–587 RSS (Really Simple Syndication), 258 Buy It Now price, 300–301 Rules & Safety personnel, 201 category, selecting, 290–293 describing item, 293–295 duration of auction, 301 format for, 288–289 711 51_124673 bindex.qxp 7/19/07 1:24 PM Page 712

S Index

Sell Your Item form (continued) combined payment, 391–394 Listing Designer, 297–299 combined shipment, 421, 457, 641–642 multiple items, listing, 302 complaints about, 139 pasting HTML code into, 587 determining, 457–459 payment options, 302–303, 384 eBay Motors, 211–213 pictures, 296–297 flat rate, 140, 393, 412–414, 454–455 Promote and Review Your Listing page, 303–306 high, 641–642 reserve price, 299–300 insurance, 421–422 start time, 301–302 in listing, 74 starting price, 299 personalizing, 414–415 verification, 306–307 providing to buyer, 412–415 seller. See also buyer requesting, 626 About Me page, 97 researching before buying, 163 being told not to trust, 626 Turbo Lister, 321 checking out, 74–76 shipping methods. See also packaging item to ship finding, 168–169 choosing, 454–457 identifying goals as, 497 overseas shipping, 459–461 My Favorite Sellers section, 90–91 overview of, 453 problems with, 639–642 timing of shipment, 465 questionable items, 627–631 tracking shipment, 462 success of, 123 shipping practices seller account, 275–280 best, 404–407 Seller Central area, 178, 257, 259–260 of buyer, 416 Seller Tools page, 316, 548 damage claim, filing, 412 Seller’s Assistant, 549, 552 for fragile items, 409–411 selling. See also buying problems, 403–404 adventurous, being, 131–134 speed, 408–409 based on hobbies and knowledge, 248, 250 shoes, preowned, selling, 249 on consignment, 250–251 Shopping.com Web site, 162 honesty, 130–131 signature file, creating, 48–49, 528–529 in live auction, 222–223 signing in and out, 52–53 market research, 248, 257–260 Site Map, 53–54 participant, being, 129–130 Skoll, Jeff preowned shoes, 249 first eBay president, 5 reaping rewards for good behavior, 127–129 Skoll Foundation, 30 researching competition, 129–130 Skype, 143–145, 273–274 starting small, 124–126 slow shipment, 142 taking the plunge, 123–134 SMS alert, 240–241 thinking big, 126–127 snibbling, 197 Selling button (eBay Toolbar), 233 sniping, 188, 195–197 Selling by Category page, 248 the Soapbox, 110, 112 Selling Manager social engineering, 37 printing invoices from, 428–430 software. See also eBay Toolbar; Turbo Lister program; Web relisting items with, 432–433 browser using, 549–551 accounting, 274, 542–544 Selling Manager Pro, 551–552 auction management, 554–557 sell-through rate, 600 auction tracking, 241–243 Senese, Jay and Marie (sellers), 472 bid research, 164–165 service interruption, 28–29 bidding, 49 Share-Your-Wares event, 120–121 Blackthorne Basic and Pro, 552–553 shill bidding, 204 counter, 305 shipper, selecting, 416–422 image editing, 273 shipping charges Netscape Composer, 584–587 bargains, 177 Selling Manager, 428–430, 432–433, 549–551 calculating, 419–421 Selling Manager Pro, 551–552 Checkout, 390–391 712 51_124673 bindex.qxp 7/19/07 1:24 PM Page 713

Index U

Skype, 143–145 thumbnail, creating, 357–358 sniping, 196 TIFF, 348 support for, 548 time Web page editor, 577, 584–585 eBay, retrieving, 617–619 Software Development Kit (SDK), 615–616 overseas sites, 27–28 sole proprietorship, 533, 534 time limit on auction, 76–77, 79 soliciting transaction by e-mail, 204 timeshare, renting or selling, 217–218 Song, Mary Lou (senior product manager), 5 title to vehicle, transferring, 213 sorting To Last button, 11 feedback, 480–481 To Top button, 11 sales by price, 225–226 toolbar. See also eBay Toolbar Sothebys.com Web site, 219 Links, 237–238 spam, reporting, 43 Turbo Lister, 331–332 spamming, keyword, 294, 500, 627 topic, 107 spider, 566 traceroute, 636 spyware, 237 tracking item, 309–310, 462 SquareTrade, 472, 484, 646, 651–653 trademark, 148, 657–659, 663–664 standard auction basis, 77 Trading Assistant star chart, 472–473 finding, 169 start time for auction, 301–302 real estate listing, 215–216 starting bid, 79, 299 working as, 491–495, 600 startup page, setting, 57 Trading Post, 492 Steiner, Ina (AuctionBytes editor), 115 tradrmom Web site, 565, 568, 569 stock photo, 599–600 Tripod Web hosting service, 561 stock price, 24 Trust & Safety discussion board, 645 Stoner v. eBay Inc., 147 Turbo Lister program Store Builder Utility, 521 advantages of, 505–506, 549 storing inventory, 250, 504 Create Template screen, 317–323 Street Faires event, 120–121 descriptions, creating, 324–329 subheading, adding, 294 installing, 316–317 subscribing to seller sales catalog, 91 overview of, 315–316 success stories, 29–30 scheduling start, 302 Sun Microsystems, 24–25 uploading with, 330–332 System Status Announcement Board, 29 System Tray icon, 236–237 U undoing feedback, 482–483 T United Parcel Service (UPS), 417, 419 table Universal Currency Converter, 399–400 creating, 582–584 Universal Parcel Insurance Coverage (U-PIC), 421–422 using, 311–312 Unpaid Item Dispute Process, 643 taping package, 406–407 unqualified bidder, 644–645 taxes, 537–539 unreasonable request, responding to, 645–646 TEAM (The eBay About Me) Webring, 99 unwelcome buyer, 203 template Updating Your Registration Contact Information page, 41 About Me page, creating with, 99–101 uploading, 117, 264, 330–332 creating, 310–311, 317–323, 599 U.S. Postal Service (USPS) Terapeak auction service provider, 5, 260 Click ’n’ Ship service, 457 Terms of Sale, 286 delivery confirmation, 547 Test Auctions category, 291–292 First-Class ground, 408 testing page in multiple browsers, 584 Flat Rate boxes, 456 text, formatting, 580–582 Global Priority Mail, 460 The eBay About Me (TEAM) Webring, 99 Media Mail, 418, 456, 457 theme, adding to sale, 297, 298 overseas shipping, 460–461 Themes page, 173–174 Priority Mail, 405–406, 408 threat, responding to, 138, 634–637 as shipper, 417–418 throughput, 563 713 51_124673 bindex.qxp 7/19/07 1:24 PM Page 714

U Index

Shipping Calculator, 163, 419 refreshing window of, 195 Web site, 142 signature file, 48–49 compared to eBay Groups, 115–116 startup page, setting, 57 User Agreement, 642 testing HTML in, 584 User ID Web page editor, 577, 584–587 choosing, 36–37 Web sites feedback profile, 67 accounting software, 544 rating next to, 76 advertising eBay on personal, 18–20 reviewing history of, 68–69 auction management software, 554 searching, 65–67, 169 content for, 564–571 stolen, 42–43 domain name, picking, 559–560 viewing feedback about, 470–471 domain name registrars, 560 viewing feedback posted by, 473–474 finding host for, 560–563 free Web hosting services, 561–562 linking to auctions, 570–575 V managed auction services, 557 vacation bargains, 176–177 merchant account providers, 398 Vehicle History Report, 210–211 online accounting services, 541 vehicle protection program, 210 promoting, 563–564 Vendio Web page editors, 577 Sales Manager, 555 Webcam, 274 Web site, 198 Webring, 99 Verified Rights Owner program, 148 wedding items, 176 viewing. See also reviewing Weird Auctions Web site, 140 eBay Toolbar, 231 Western Union, 389, 640–641 e-mail message header in Outlook Express, 635–636 Where Is an Item feature, 309–310 feedback, 470–471, 473–474 Whitman, Meg (CEO), 5, 6–7, 24, 519, 589–590 live auction, 80–81 ➪ ➪ Whois search, 636 View Refresh (View) Reload, 11 Wholesale Lots area, 85 viral marketing, 601 Winding Road (online magazine), 213 Voice Over IP (VoIP), 143, 273 winning bidder, contacting, 643–644 Vrane Web site, 537 wireless device, 238–241, 274 withdrawing sale, 210 W work area, creating, 508, 600 Want It Now page, 64 Workshop Board Discussion Board, 9 Want It Now Reminders, 95 Workshops area, 7–8 warehouse stores, 255–257 World Wide Portals refreshing utility, 197 warning signs of fraudulent deal, 165–166 Worldwide Brands Web site, 604 warranty and eBay Motors, 210–211 Wow! factor, 451 Warshauer, Alan (PowerSeller), 131, 132 watching X sale end, 425–426 XML data, incorporating, 620 watchers, 441–442 watermark, digital, 661–663 Web browser Y Bookmarks/Favorites, 46–47 Yahoo!GeoCities Web hosting service, 561 cookies, 44–46 filter rules, creating, 47–48 History folder, 56 Z Links bar, customizing, 46, 47 Zanger, Robert (PowerSeller), 598–599 live auction, 82–83 zoning ordinance, 660 mail folders, setting up, 47 zoom ability of camera, 345 newsgroups, 116 Zoovy, Inc., auction hosting service, 340, 541

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