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Chorus Launch Plan V30.Xlsx

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Chorus Launch Plan V30.Xlsx PRODUCT: Better is here STATUS : Planned TARGET: AP 25-54 Approved APPROVAL: Kate Murchison 2017 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER W/C SUNDAYS 02 09 16 23 30 06 13 20 27 03 10 17 24 01 08 15 22 29 05 12 19 26 03 10 17 24 VIDEO Duration Detail Duration BROADCAST 30" 75 75 75 75 ####75 50 50 50 50 50 15" Performance v AP 25-54 51% 51% 51% All Blacks v Lions 60" 11 AM Show Partnership VOD AOD incl: TVNZ OD, Three Now, YouTube 15" 1 1 1 1 1 30" and/ or 15" 1 1 1 RADIO Formats Timings Radio Live partnership Ongoing Q&A, Live calls, On-air topics 28/8/2017 - 26/2/2018 111111111111111111 Boosting costs for social 111111111111111111 PREMIUM DIGITAL Formats Dates Est. imps NZ Herald 30th July 700,000 Sun 1 31st July 700,000 Mon 1 Homepage Dailybuy July 29th and July 30th 1000000 Sat & Sun 2 ROS: Desktop + Mobile 27th - 31st July (FOC) 50,000 Thu - Mon 1 Stuff HPTO HPTO 15th July 290000 Sat 1 OUTDOOR Region Location Format WxH Digital National digital pack AKL 350 Queen St Digital 9m x 3m National digital pack AKL 213 Symonds Street Digital 7.68m x 2.56m National digital pack AKL Stanley St Digital 7.68m x 2.56m National digital pack AKL 1 Great North Road Digital 7.68m x 2.56m 1 National digital pack AKL Broadway & Remuera Rd Intersection Digital 7.68m x 2.56m National digital pack WLG Aotea Quay Digital 12.16m x 3.2m National digital pack HAM Grey Street (Charity) Digital 12.16m x 3.2m National digital pack CHC Colombo St (Charity) Digital 12.16m x 3.2m AKL Airport 6 x 65" LED portrait screens in airport Digital TBA 1 1 AKL Pitt St Digital TBA 1 Static AKL Ponsonby Rd Static 12m x 3m 1 AKL Albert St Static 12m x 3m 1 AKL 3 Union Street Static 12m x 3m 1 AKL Great North Rd Static 12m x 3m 1 AKL 164 Khyber Pass Road Static 12m x 3m 1 AKL 10 Mt Eden Road Static 12m x 3m 1 AKL Onslow Rd Cnr Sandringham Rd Static 12m x 3m 1 AKL South Eastern Arterial Static 12m x 3m 1 AKL Downtown Mecure hotel (distress) Digital 7m x 14m 1 AKL City Gateway (distress) Digital 5m x 11m 1 AKL The Victoria (distress) Digital 8m x 16m 1 Installation 1 STREET DECALS Auckland 40 sites 1 DIGITAL Title/ Phase Formats Timing Targeting AOD Continuation: National prospecting Continuation phase 300x250, 300x600, 728x90 1 1 1 1 1 Remarketing: National prospecting Remarketing 300x250, 300x600, 728x90 1 1 1 1 1 Continuation: VDSL prospecting Continuation phase 300x250, 300x600, 728x90 1 1 1 1 1 Remarketing: VDSL prospecting Remarketing 300x250, 300x600, 728x90 1 1 1 1 1 Adserving pool 1 1 1 1 1 1 SEM BAU 1 1 1 1 1 1 Upweight (test) 1 FACEBOOK LAUNCH Spinny Wheel R&F Static 30 June - 7 July AP 25-54 1 Less than better Gif 13 - 18 July AP 25+ selected towns 1 FIBRE (audience size 130,000) Skype calls Static Tues - Fri AP 21+ and geo-targeted 1 Mediocre Muffin Video Thur - Sun AP 21+ and geo-targeted 1 (AKL only audience size 350,000) Auckland only R&F Video Tues - Fri AP 21+ and AKL 1 Left a Bit Video Thur - Sun AP 21+ and geo-targeted 1 Soggy Feet Static Tues - Fri AP 21+ and geo-targeted 1 Less than better Fibre Video Tues - Fri AP 21+ and geo-targeted 1 Free Install Static Tues - Fri AP 21+ and geo-targeted 1 Christine Video Tues - Fri AP 21+ and geo-targeted 1 VDSL (audience size 540,000) Mediocre Muffin R&F Video Tues - Fri AP 21+ and geo-targeted 1 Bargain R&F Static Thur - Sun AP 21+ and geo-targeted 1 Quick upgrade R&F Static Thur - Sun AP 21+ and geo-targeted 1 Spinny Wheel R&F Video Tues - Fri AP 21+ and geo-targeted 1 Less than better VDSL Thur - Sun AP 21+ and geo-targeted 1 Plug and go Tues - Fri AP 21+ and geo-targeted 1 Christine R&F Video MONDAYS ONLY (1 dayAP post) 21+ and geo-targeted 1 1 1 1 1 ROTORUA/ TAUPO CAMPAIGN Format/ Station Location Format WxH OUTDOOR Taupo Billboard 126 Ruapehu St, Taupo Static 6mx3m 1 Rotorua Billboard 4 Clayton St, Rotorua Static 12mx3m 1 Adshels 7 x Rotorua sites incl install Static Standard 1 1 Billboard Freight & installation 6mx3m 1 Billboard Freight & installation 12mx3m 1 Adshels Production 1 Adshels Installation 1 1 RADIO Rotorua Edge, Flava, Hits, Rock, Sound 30" 1 Taupo Edge, Hits, MoreFM, Rock, ZM 30" 1 DIGITAL Geo-targeted display AOD 300x250, 300x600, 728x90 $5 CPM 1 1 1 1 1 1 Adserving 1 SOUTH ISLAND CAMPAIGN Format Location WxH OUTDOOR Invercargill Static Dee Street 6mx3m 1 Static Mill Road 6mx3m 1 Dunedin Static King Edward Street 6mx3m 1 Street Posters Various 920x1320 1 Timaru Static Stafford Street 6mx3m 1 Ashburton Static East Street 6mx3m 1 Static State Highway One 6mx3m 1 Billboard Installation, Production & Freight 1 Billboard Production & Installation 1 Street Posters Production & Installation 1 RADIO Invercargill Coast, More FM, Rock, The Sound, ZM 30" 1 Coast, Magic, More FM, Radio Live, Rock, The Sound, ZM, 30" 1 Breeze, Coast, Edge, Flava, More FM, NewstalkDunedin ZB, Radio Dunedin, Hauraki, Radio Sport, The Hits, The Sound, ZM 30" 1 Timaru Edge, Newstalk ZB, The Rock, Sport Timaru, The Sound, ZM, 30" 1 Ashburton Hits, Hokonui, Newstalk NB, Port FM 30" 1 DIGITAL AOD Digital geo-targeted display 300x250, 300x600, 728x90 1 Facebook TBA 1 Adserving 1 Starcom Worldwide NZ. 123-125 The Strand, Parnell, Auckland. p 64-9-355 5050. f 64-9-366 1682. 101-103 Courtenay Place, Wellington. p 64-4-382 4950. f 64-4-385 4926. e [email protected].
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