NZ Music Stats | Q 4 201 4 Report F Or the NZ Music Industry Commission

NZ Music Stats | Q 4 201 4 Report f or the NZ Music Industry Commission

2014 – Fourth Quarter Summary

This is the fourth statistical report of 2014 by RadioScope for the NZ Music Industry Commission, designed to track the health of the New Zealand music market.

Where possible, we’ve backdated data to the same quarter in 2013 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier.

At A Glance… vs Same Quarter Last Year Retail Sales (Physical and Digital): Sales of Singles by NZ artists were down -21.93% on the same period last year to 151,315 units. (There was -18.73% decline across the single market as a whole).

Sales of Albums by NZ artists were down -60.06% on the same period last year to 81,417 units. (There was -16.12% decline across the album market as a whole).

Sales of Compilations by NZ artists were down -77.96% on the same period last year to 4821 units. (There was -5.87% decline across the compilation market as a whole).

Sales of DVDs by NZ artists were up +2106.53% on the same period last year to 23,301 units. (There was -4.12% decline across the DVD market as a whole).

Radio: Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was down -0.93% on the same period last year to 19.44% (based on 315,281 spins ).

Total Sales of ALBUMS by NZ Artists: Fourth quarter of 2014: 81,417 11.81% Third quarter of 2014: 65,828 Same quarter last year: 203,838

Top Sellers this quarter : Sol3 Mio / Sol3 Mio (Universal) Christmas Is / Tim Beveridge (TimBeveridge) Evergreen / Broods (DrydenStreet/Universal) TEM / Temuera Morrison (SonyMusic) 88.19% Pure Heroine / Lorde (Universal)

50000 Sales of NZ Music by Unit Volume per week 40000

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ALBUMS by NZ Artists – as a % of Total Market: Fourth quarter of 2014: 11.81% Third quarter of 2014: 15.00% Same quarter last year: 24.80%

40.00 Sales of NZ Music as a % of Total Market

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Fourth Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store.

Fourth quarter of 2014: 104 new albums by NZ artists (from a total album release schedule of 997 titles) Fourth quarter of 2013: 131 new albums by NZ artists (from a total album release schedule of 858 titles)

Including: Brooke Fraser ( Brutal Romantic ) SonyMusic Devilskin ( Live At The Powerstation ) Devilskin/Rhythm/DRM Black River Drive ( Quicksand ) BlackRiver/Rhythm/DRM Benny Tipene ( Bricks ) SonyMusic Tim Beveridge ( Christmas Is ) TimBeveridge Temuera Morrison ( TEM ) SonyMusic Jakob ( Sines ) ShootTheFreak/Border Sola Rosa ( Magnetics ) WayUp/Rhythm/DRM The Eastern ( The Territory ) RoughPeel/Rhythm/DRM The Datsuns ( Deep Sleep ) Hellsquad/Border The Chills ( The BBC Sessions ) Fire/Soutbound Bunnies On Ponies ( Heat Death Of The Universe ) LovelyHorse/FlyingOut Nadia Reid ( Listen To Formation, Look For The Signs ) Spunk/Universal Nathan Haines ( 5 A Day ) Haven/Warner Pacific Heights ( Frozen Fears ) Truetone/Universal Trust Punks ( Discipline ) Spunk/Universal Moorhouse (Moorhouse ) SonyMusic Dictaphone Blues ( Mufti Day ) BFTU/Rhythm/DRM Chelsea Jade ( Beacons EP ) ChelseaJade/Universal Devilish Mary And The High Rollers ( Devilish Mary And The High Rollers ) Lyttleton/Southbound French For Rabbits ( Spirits ) FFR/Southbound Moana And The Tribe ( Rima ) BlackPearl/Rhythm/DRM Estere ( Estere ) Estere/DRM Kitsch ( Plastic Lives ) 1157/Rhythm/DRM Truth ( Undeniable ) DDD/UKF House Of Downtown ( Release ) StateHouse/Universal Bailey Wiley ( IXL ) BaileyWiley Renee-Louise Carafice ( Power Animals ) BirdArmy Just One Fix ( Let Them Hate… So Long As They Fear ) JustOneFix/Border/DRM Bulletbelt ( Rise Of The Banshee ) Bulletbelt

Stores Tracked: The Warehouse, Real Groovy, JB HiFi, Slowboat, Bandit, Rough Peel, MightyApe, XBoxMusic, My Generation, MyMusic, iTunes, Vodafone, Telecom, Amplifier, 2Degrees, Manna Music. Eligible direct-to-consumer sales are also included.

Total Sales of SINGLES by NZ Artists: 10.63% Fourth quarter of 2014: 151,315 Third quarter of 2014: 106,321 Same quarter last year: 193,809

Top Sellers this quarter : Freaks / Timmy Trumpet And Savage (Hussle/MOS/Universal) Yellow Flicker Beat / Lorde (Republic/Universal)

Special / Six60 (Massive/Universal) 89.37% Step On Up / Benny Tipene (SonyMusic) Kings & Queens / Brooke Fraser (SonyMusic)

30000 Sales of NZ Music by Unit Volume per week 25000 20000 15000 10000 5000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

SINGLES by NZ Artists – as a % of Total Market: Fourth quarter of 2014: 10.63% Third quarter of 2014: 7.84% Same quarter last year: 11.07%

14.00 12.00 10.00 8.00 6.00 4.00 2.00 Sales of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of COMPILATIONS by NZ 3.30 % Artists: Fourth quarter of 2014: 4821 Third quarter of 2014: 3716 Same quarter last year: 21,869

Top Sellers this quarter : Aotearoa: The Very Best Of Our Music / Various (SonyMusic)

Godzone Country / Various (SonyMusic) 96.70 % Everything Is Ka Pai / Various (KidsForKids/Pure) Nature’s Best: 40 NZ Number Ones / Various (SonyMusic) Kiwiana Goes Pop Vol. 2 / Various (Frenzy/Ode)

7000 Sales of NZ Music by Unit Volume per week 6000 5000 4000 3000 2000 1000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

COMPILATIONS by NZ Artists – as a % of Total Market: Fourth quarter of 2014: 3.30% Third quarter of 2014: 5.64% Same quarter last year: 14.11%

30.00 Sales of NZ Music as a % of Total Market 25.00 20.00 15.00 10.00 5.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DVDS by NZ Artists: Fourth quarter of 2014: 23,301 Third quarter of 2014: 556 Same quarter last year: 1056

45.96 % Top Sellers this quarter : 54 .04 % Ladies And Gentlemen / Sol3 Mio (Universal) Live / Stan Walker (SonyMusic) That's Country: Encore / Various (SonyMusic) Live In Concert / Hayley Westenra (Universal) Once In A Lifetime / Howard Morrison (Rajon/SonyMusic)

8000 Sales of NZ Music by Unit Volume per week 7000 6000 5000 4000 3000 2000 1000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DVDS by NZ Artists – as a % of Total Market: Fourth quarter of 2014: 45.96% Third quarter of 2014: 2.37% Same quarter last year: 2.00%

70.00 Sales of NZ Music as a % of Total Market 60.00 50.00 40.00 30.00 20.00 10.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week Total Airplay of NZ Artists: Fourth quarter of 2014: 19.44% Third quarter of 2014: 18.05% 19.44 % Same quarter last year: 20.37%

No. of NZ Song Spins: 315,281 No. of Unique NZ Songs Played: 6343 No. of Unique NZ Artists Played: 2336

Most Played this quarter : 80.56 % Yellow Flicker Beat / Lorde (Republic/Universal) Step On Up / Benny Tipene (SonyMusic) Kings & Queens / Brooke Fraser (SonyMusic) Mother & Father / Broods (DrydenStreet/Universal) L.A.F. / Broods (DrydenStreet/Universal)

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0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALL Radio: 19.44% Pop Radio: 16.51% Rock Radio: 11.78% Urban Radio: 35.29% AC Radio: 10.26% Alternative Radio: 41.99% Dance Radio: 21.04%

Stations Tracked: Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Radio Hauraki, Coast, Flava, Niu FM, The Sound, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, George FM, Active 89FM, Coromandel FM, Times Radio, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, Pulzar FM, The Most, Coast FM Greymouth, Central FM, Peak FM, Radio Tairua, Radio Control, Ski FM, Ngati Hine FM, Tuatoko FM, Raukawa FM, Nga Iwi FM, Maniapoto FM, Sun FM, Te Korimako FM, Radio Kahungunu, Turanga FM, Te Hiku O Te Ika, Tainui FM, Moana AM, Ngati Porou FM, Kia Ora FM, Atiawa Toa FM, Radio Waatea, Te Upoko O Te Ika, Awa FM, Tuwharetoa FM, Tahu FM.

Gold / Platinum Certifications: *Platinum figure includes multi-platinum awards (ie. titles moving from one platinum tier to the next). ** 7500 sales = gold; 15,000 sales = platinum).

2014 (Fourth quarter only): 2014 (TOTAL): Gold Albums: 12 (2 NZ) Gold Albums: 26 (4 NZ) Platinum Albums: 16 (2 NZ) Platinum Albums: 29 (6 NZ) Gold Singles: 25 (4 NZ) Gold Singles: 142 (12 NZ) Platinum Singles: 24 (3 NZ) Platinum Singles: 117 (8 NZ)

2014 (Third quarter only): 2013 (TOTAL): Gold Albums: 3 (1 NZ) Gold Albums: 41 (16 NZ) Platinum Albums: 4 (1 NZ) Platinum Albums: 37 (12 NZ) Gold Singles: 32 (1 NZ) Gold Singles: 165 (19 NZ) Platinum Singles: 27 (1 NZ) Platinum Singles: 142 (13 NZ)

2014 (Second quarter only): 2012 (TOTAL): Gold Albums: 5 (1 NZ) Gold Albums: 37 (6 NZ) Platinum Albums: 3 (1 NZ) Platinum Albums: 38 (4 NZ) Gold Singles: 38 (3 NZ) Gold Singles: 202 (16 NZ) Platinum Singles: 27 (1 NZ) Platinum Singles: 190 (23 NZ)

2014 (First quarter only): 2011 (TOTAL): Gold Albums: 6 (0 NZ) Gold Albums: 31 (13 NZ) Platinum Albums: 6 (2 NZ) Platinum Albums: 41 (7 NZ) Gold Singles: 47 (4 NZ) Gold Singles: 160 (19 NZ) Platinum Singles: 39 (3 NZ) Platinum Singles: 82 (7 NZ)

2010: Gold Albums: 54 (10 NZ) Platinum Albums: 43 (12 NZ)

Gold Singles: 96 (16 NZ) Platinum Singles: 61 (14 NZ)

2009:

Gold Albums: 57 (7 NZ)

Platinum Albums: 90 (13 NZ)

Gold Singles: 89 (14 NZ)

Platinum Singles: 32 (3 NZ)

Record Music Market Value 140

120

100

Total Total Market Value$NZ Mill 20

0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: IFPI Total Recorded Music Sales in New Zealand (Retail Value): 2013: $63.9 million (world rank by market value: 29 th ) 2012: $70.1 million (world rank by market value: 29 th ) 2011: $71.6 million (world rank by market value: 32 nd ) 2010: $72.9 million (world rank by market value: 32 nd ) 2009: $82.7 million (world rank by market value: 32 nd ) 2008: $84.5 million (world rank by market value: 30 th ) 2007: $90.9 million (world rank by market value: 29 th ) 2006: $100.0 million (world rank by market value: 29 th ) 2005: $112.1 million (world rank by market value: 26 th ) 2004: $111.9 million (world rank by market value: 31 st ) 2003: $120.8 million (world rank by market value: 30 th )