NZ Music Stats | Q3 2016
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NZ Music Stats | Q 3 201 6 Report for the NZ Music Commission 2016 – Third Quarter Summary This is the third statistical report of 2016 by RadioScope for the NZ Music Commission, designed to track the health of the New Zealand music market. Where possible, we’ve backdated data to the same quarter in 2015 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier. At A Glance… vs Same Quarter Last Year Retail Sales (Physical and Digital): Sales of Singles by NZ artists were down -39.76% on the same period last year to 54,493 units. (There was -35.79% decline across the single market as a whole). Sales of Albums by NZ artists were down -36.86% on the same period last year to 31,500 units. (There was -25.35% decline across the album market as a whole). Sales of Compilations by NZ artists were up +4.00% on the same period last year to 1377 units. (There was +3.83% growth across the compilation market as a whole). Sales of DVDs by NZ artists were down -73.82% on the same period last year to 128 units. (There was -21.57% decline across the DVD market as a whole). Streaming: Streaming of Singles by NZ artists was up +82.69% on the same period last year to 38,823,747 streams. (There was +84.85% growth across the streaming market as a whole). Radio: Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was down -1.02% on the same period last year to 16.96% (based on 252,291 spins ). Total Sales of ALBUMS by NZ Artists: 10.94% Third quarter of 2016: 31,500 Second quarter of 2016: 36,657 Same quarter last year: 49,887 Top Sellers this quarter : Conscious / Broods (DrydenStreet/Universal) Poi E: The Story Of Our Song / Various (SonyMusic) Brown Girl / Aaradhna (FMG/Universal) The Very Best Of / Rhonda (SonyMusic) 89.06% Six60 (2) / Six60 (Massive/Universal) 25000 Sales of NZ Music by Unit Volume per week 20000 15000 10000 5000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 ALBUMS by NZ Artists – as a % of Total Market: Third quarter of 2016: 10.94% Second quarter of 2016: 11.65% Same quarter last year: 12.94% 25.00 Sales of NZ Music as a % of Total Market 20.00 15.00 10.00 5.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 Third Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear). The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store. Third quarter of 2016: 88 new albums by NZ artists (from a total album release schedule of 911 titles) Third quarter of 2015: 96 new albums by NZ artists (from a total album release schedule of 947 titles) Including: Aaradhna ( Brown Girl ) FMG/Universal MAALA ( Composure ) SonyMusic Shayne P Carter ( Offsider ) FlyingNun/FlyingOut The Veils ( Total Depravity ) Nettwerk/Rhythm The Chills ( Kaleidoscope World ) FlyingNun/FlyingOut The Koi Boys ( The Koi Boys EP) Florea/Catapult Electric Wire Hustle ( The 11th Sky ) LoopAot(ear)oa Lawrence Arabia ( Absolute Truth ) FlyingNun/FlyingOut Jesse Sheehan ( Drinking With The Birds ) Coynash/Universal Various ( Poi E: The Story Of Our Song ) SonyMusic Phil Doublet ( Endless Highway ) PhilDoublet Name UL ( Choice(s) ) K.W.O.E. Sachi ( Lunch With Bianca EP ) AnyStreet/Universal Steve Abel ( Luck / Hope ) Kin’sland/Rhythm/DRM Thomston ( Topograph ) Thomston/SonyMusic Trip To The Moon ( A Traveller's Tale ) Jazzscore/Southbound Graeme James (News From Nowhere ) GraemeJames Openside ( Push Back EP ) Openside/Warner Graham Candy ( Plan A ) BMGRights/Universal Rhonda ( The Very Best Of ) SonyMusic Pitch Black ( Filtered Senses ) Dubmission/Rhythm/DRM Amanda Thornton ( Light EP ) AmandaThornton Ghost Wave ( Radio Norfolk ) FlyingNun/FlyingOut The Reduction Agents ( The Dance Reduction Agents ) Lil’Chief/Rhythm/DRM Arise ( Road To You ) Arise PNC ( The Luke Vailima ) RookieKid/Rhythm/DRM Third3ye ( 3P ) LoopAot(ear)oa Maya Payne ( The Lucky Ones EP ) Rolley/Southbound Stores Tracked: The Warehouse, Real Groovy, JB HiFi, Marbecks, Slowboat, Google Play, Southbound, Mint Music, Rough Peel, MightyApe, Microsoft Groove, MyMusic, Vinyl Countdown, iTunes, Manna Music. Eligible direct-to-consumer sales are also included. Total Sales of SINGLES by NZ Artists: 8.03% Third quarter of 2016: 54,493 Second quarter of 2016: 44,597 Same quarter last year: 90,457 Top Sellers this quarter : Don’t Worry Bout It / Kings (ArchAngel/Warner) Oh My My / Nomad (Nomad/DRM) Free / Broods (DrydenStreet/Universal) Kind Of Love / MAALA (SonyMusic) 91 .97% Stars / Shapeshifter (A.R.T./Universal) 10000 Sales of NZ Music by Unit Volume per week 8000 6000 4000 2000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 SINGLES by NZ Artists – as a % of Total Market: Third quarter of 2016: 8.03% Second quarter of 2016: 5.93% Same quarter last year: 8.56% 12.00 10.00 8.00 6.00 4.00 2.00 Sales of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 Total STREAMING by NZ Artists: Third quarter of 2016: 38,823,747 5. 63 % Second quarter of 2016: 34,412,981 Same quarter last year: 21,250,581 Top Streaming this quarter : Don’t Worry Bout It / Kings (ArchAngel/Warner) Oh My My / Nomad (Nomad/DRM) Free / Broods (DrydenStreet/Universal) Kind Of Love / MAALA (SonyMusic) 94.37 % Mother’s Eyes / Six60 (Massive/Universal) 3500000 Streams of NZ Music by Volume per week 3000000 2500000 2000000 1500000 1000000 500000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 STREAMS by NZ Artists – as a % of Total Market: Third quarter of 2016: 5.63% Second quarter of 2016: 5.22% Same quarter last year: 5.70% 7.00 6.00 5.00 4.00 3.00 2.00 1.00 Streams of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 Total Sales of COMPILATIONS by NZ 2.42 % Artists: Third quarter of 2016: 1377 Second quarter of 2016: 788 Same quarter last year: 1324 Top Sellers this quarter : Golden Kiwis / Various (EMI/Universal) Kiwi Country Classic Collection / Various (K-Tel) 97 .58 % How Was The Air Up There? / Various (EMI/Universal) Nature’s Best: 40 NZ Number Ones / Various (SonyMusic) Kiwi Country / Various (K-Tel) 350 Sales of NZ Music by Unit Volume per week 300 250 200 150 100 50 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 COMPILATIONS by NZ Artists – as a % of Total Market: Third quarter of 2016: 2.42% Second quarter of 2016: 1.49% Same quarter last year: 2.41% 7.00 Sales of NZ Music as a % of Total Market 6.00 5.00 4.00 3.00 2.00 1.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 Total Sales of DVDS by NZ Artists: 1.51 % Third quarter of 2016: 128 Second quarter of 2016: 268 Same quarter last year: 489 Top Sellers this quarter : Ladies And Gentlemen / Sol3 Mio (Universal) Curse Of The Chills / The Chills (Fire/Southbound) Live In Concert / Te Vaka (WarmEarth/Border) 98.49% Live / Stan Walker (SonyMusic) Goin’ Your Way: Live / Neil Finn And Paul Kelly (EMI/Universal) 500 Sales of NZ Music by Unit Volume per week 400 300 200 100 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 DVDS by NZ Artists – as a % of Total Market: Third quarter of 2016: 1.51% Second quarter of 2016: 3.54% Same quarter last year: 4.53% 25.00 Sales of NZ Music as a % of Total Market 20.00 15.00 10.00 5.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 Total Airplay of NZ Artists: Third quarter of 2016: 16.96% Second quarter of 2016: 16.36% 16.96% Same quarter last year: 17.98% No. of NZ Song Spins: 252,291 No. of Unique NZ Songs Played: 7416 No. of Unique NZ Artists Played: 2858 Most Played this quarter : 83.04% Don’t Worry Bout It / Kings (ArchAngel/Warner) Mother’s Eyes / Six60 (Massive/Universal) Oh My My / Nomad (Nomad/DRM) Couldn’t Believe / Broods (DrydenStreet/Universal) Higher / The Naked And Famous (SomewhatDamaged/Universal) 20.00 15.00 10.00 5.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 ALL Radio: 16.96% Pop Radio: 15.41% Rock Radio: 10.67% Urban Radio: 32.61% AC Radio: 7.92% Alternative Radio: 46.57% Dance Radio: 20.04% Stations Tracked: The Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Radio Hauraki, Coast, Flava, Niu FM, The Sound, Mix FM, Magic, 95bFM, Radio Rhema, Life FM, Southern Star, George FM, Active 88.6FM, Times Radio, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, QFM, Port FM, Radio One, Pulzar FM, The Most, Coast FM Greymouth, Central FM, Peak FM, Radio Control, Ngati Hine FM, Tuatoko FM, Raukawa FM, Nga Iwi FM, Maniapoto FM, Sun FM, Te Korimako FM, Radio Kahungunu, Turanga FM, Te Hiku O Te Ika, Tainui FM, Moana AM, Ngati Porou FM, Kia Ora FM, Atiawa Toa FM, Radio Waatea, Te Upoko O Te Ika, Awa FM, Tuwharetoa FM, Tahu FM.