Ouachita Baptist University Scholarly Commons @ Ouachita

Honors Theses Carl Goodson Honors Program

1969

Psychological Aspects of Clothing

Marty McDonald Ouachita Baptist University

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Part of the Fashion Design Commons, and the Social Psychology Commons

Recommended Citation McDonald, Marty, "Psychological Aspects of Clothing" (1969). Honors Theses. 614. https://scholarlycommons.obu.edu/honors_theses/614

This Thesis is brought to you for free and open access by the Carl Goodson Honors Program at Scholarly Commons @ Ouachita. It has been accepted for inclusion in Honors Theses by an authorized administrator of Scholarly Commons @ Ouachita. For more information, please contact [email protected]. PSYCHOLOGICAL ASPECTS OF CLOTHING

A Special Studies Paper Presented to

Mrs. Frances Elledge

For Honors Program H491

Fall 1969

Marty McDonald This research was conducted with no established set of hypotheses as guidelines. It was done to point -out certain attitudes about clothing and inadvertantly, how consciously or unconsciously, ideas are formed about dress. A questionnaire was prepared for the study. It re­ quired the subject to give his age, sex, and classification, but no name. The questions were designed to include some specific topics on female dress and some on male dress, with additional topics related to neither sex expressly. These questions were given to forty (40) subjects, twenty males and twenty females. Ten of the females were en­ rolled in an advanced home economics course, Costwne De­ sign. The remaining ten were selected at random from the women's dormitory. Ten of the male subjedts were from a large class of men's home economics. The original samp­ ling included thirty-one; · ten were chosen by counting out every third answer sheet. Likewise, ten of the male subjects were chosen randomly from a dormitory population. The results showed some very definite trends in cer­ tain areas of dress, and rather scattered opinions in others. The average age of the females studied was 20.0 years. The group contained five sophomores, ten juniors, and five seniors. The mean age for the males was 20.25 years; this 2 contained three freshmen, three sophomores, six juniors, and eight seniors. The results are indicated in the ac­ companying tables. On the basis of these results, some of the following conclusions can be drawn. Both males and females are strongly affected by color; the brighter, warm colors give more pleasant effects than the darker, more drab colors. The females are slightly conservative in their opinions and seem to be highly prone to state what has traditionally been held in good taste. They neither want their skirts extremely short, not do they endorse turtlenecks for all occasions. Accordingly, they approve of the latest men's fashions, if used in moderation. The overwhelming dis­ approval of the unisex look pointed to the fact these women want to remain looking as such. It was noticeable that casual and comfortable dress were the desired order of the day. For this privilege they refused to give up a neat personal appearance, however. The question concerning a poorly dressed female brought sharp criticism of the woman with improper fit, unkept clothing, and a poor personal appearance, such as runners in her hose, too much make-up, unkept hair or clothes that need mending. The females were more critical of the poor dressed male than the males were of themselves. A strong carry-over of ideas was noted - poor fit, sloppy appearance and poor color combinations. 3

To summarize these findings one could say the females are apparently moving to a more open opinion about dress and show signs of wanting to experiment. They are quite fashion conscious and yet influenced by a desire to remain individuals. Though men have generally been thought of as having only a passive interest in clothing, this group showed an enthusiastic concern. To be sure, they have stronger opinions and more definite descriptions of their wearing apparel than the women's. They are keenly affected by length of dress, the color, and fit of a dress. An unexpected view came from e. question about turtlenecks as opposed to shirts and ties. 70% of the men favored the "chokers", whereas 5% totally preferred turtlenecks. Several stated the opinion that the preference varied with the occasion. Just as the women.did, the men showed strong conservative ideas about their dress, with an established opinion of dressing to carry out the sex role identification. They were also in­ terested in casual wear; favorite sets of clothib.g were mentioned as "confortable11 and 11 feels good." Blue was the favorite color of men and of women for men to wear. Various reasons were given, ranging from happy color to complimenting eyes and complexion. Women found it sexy, flattering and neat. The males judged the poorly dressed female to be a girl in· sloppy clothes which do not fit, and whose ma.ke.-up and hair leave something to be desired, among other points. 4

Condemning one of their own sex as poorly dressed they held more consistent ideas among the group: he is sloppy, with wrinkled and/or dirty clothes and a poor choice of colors. Using these points it may be inferred that the two groups used have comparable ideals about clothing. They apparently dress for their own benefit and pleasure, though influenced to some degree by the fads and styles of the day. Females generally tend to pay more attention to de­ tails than males, who look at an over all view point. It is perhaps necessary to state that no definite psychological factors were pinpointed as basis for reason­ ing. Yet we may be justified in assuming that our "psyche" strongly affects the decision making. Age Sex Classification

1. What kind of dress do you feel J.S (a) sexy (b) depressing (c) happy 2. What length hemline do you prefer and why?

3. Do you think turtlenecks or shirts and ties look better with sports jackets? Why?

4. What do you think of the new fashions for men, such as the wide striped slacke, flared slacks~ wider ties, bright colors, etc.?

5. When would you wear sandals?

6. What is your favorite color to wear and why?

7 . What is you favorite color for someone of the oppo::Ji te sex to wear and why?

8. Do you have a favorite set of clothing which you especially like to wear? If so, why?

9. Do you favor the unisex look? Yes. or no. 10. Describe your idea of a poorly dressed girl.

11. Describe your idea of a poorly dressed boy. Table l(a) Sexy Dress

Subject .Age Sex Class Description

1 19 F Jr. Black mini, fit well 2 20 F Sr. Simple, free flowing, not too revealing 3 22 F Jr. Black decollete sheath 4 20 F Jr. Dark purple or blue, soft, free moving, shows body lines 5 20 F Sr. Black, low V-neck, velvet 6 20 F Jr. Purple dress 7 21 F Sr. Light blue, low neck, loose fit 8 20 F Jr. Black, deep plunge sheath 9 21 F Sr. Soft pink empire, light, decolle· 10 F Sr. Black, low cut neck 11 20 F Jr. Revealing 12 20 F Jr. Black, long, low neck and back 13 19 F Soph. Black fitted 14 19 F Soph. Tight, short, knitted material 15 20 F Jr. High neck, slinky, shows figure 16 21 F Jr. Low neck and back 17 19 F Soph. Short, tight, shows body lines 18 20 F Soph. Fits nice, pale colors 19 20 F Jr. Fits nice, right color for persoz 20 19 F Soph. Party dress with ruffles

Low cut or revealing 10 Tight or fitting 10 Black 7 Short 3 Pastel 3 Dark color 2 Table l(b) Depressing Dress

Subject Description l Doesn't fit right, too big or small 2 F Too long, dark color, nothing to brighten 3 F Plain, no collar, .cuffs, jewelry 4 F Large bulky coat or raincoat, green 5 F Too tight at neck, too long, dull wrinkly material 6 F Black dress 7 F Brown or drab color, too long, poor fit 8 F Grey, deep & dull, midi length 9 F Silence, black, bulky 10 F Brown wool dress 11 F Sl9ppy, out of style, doesn't fit ragged, faded 12 F Black, high neck, long sleeves 13 F Brown dress, plain 14 F Black, too long 15 F D:oab colors, black, grey 16 F Unclean, hem out, etc. 17 F Too long, too drab 18 F Dull plain color, improper fit 19 F Old dress 20 F Doesn't fit, doesn't look neat

Dark colors 10 Poorly fitted 7 Long 5 Dirty, sloppy 5 Table l(c) Happy Dress

Subject Sex Description 1 F Sportswear, shorts, slacks, comfort 2 F New dress, slightly full skirt 3 F Dress with pleated skirt 4 F Bright yellow or pink, tailored, fits 5 F Skinny dress of knit, full dress 6 F Yellow dress 7 F Casual pantdress, or favorite dress in blue 8 F Blue jeans & sweatshirt or pastel dres.s 9 F Warm colors, style depending on occ. 10 F Pink or blue, any style 11 F Well fitted, worn by happy perwon, color for the season 12 F Sailor dress 13 ~, Red fitted or A line dress 14 F Well fit;ted, in good material, pink or yellow, or orange 15 F Bright, multicolored 16 F Bright colors 17 F Bright colors or flower prints 18 F Bright, cheerful colors 19 F New dress 20 F Bright colors, fits properly

Bright colors 11 Fitted 5 Casual 4 Full skirt 3 Table II. Length of Hem

Subject Sex Length Reason 1 F 6 11 above Wont tou.oh back of knee 2 F 3 11 above Most comfortable, easy to move 3 5.-6 11 above Casual wear; feels more comfor­ 3-4 11 above table, and more natural 4 F 2-3" Comfortable 5 F 6-7" Feels free & easy, legs look nicer, boys prefer this 6 F Short Is short, prefers to look short 7 F 2" above Doesn't reveal too much; leaves SQm€lthing to imagination 8 F Floor length Long feel luxurious; more be­ or above knee coming; geared to activities 9 F Above knees Doesn't expose undergarments; looks best 10 F 2" above Longer dress makes look older 11 F 2!-3" above 12 Knee·length Better for figure 13 2-3 11 above Allows to stoop & bend without embarrassment 14 F li-11 above Not too radical or conservative 15 F 3i" above Comfortable 16 F Above knee Stylish, not revealing 17 F Mini Slave to fashion 18 F 2i'' above Comfortable 19 F Not too short 20 F 3" above Comfortable, not tacky or too short

Knee length 1 Up to 2" 5 Up to 3" 6 Up to 6" 3 Above knee 4 Table III. Turtlenecks or Shirts and Ties

Subject Sex Turtlenecks Shirts and Ties 1 F IJook ~porty Look sharp 2 F With plaid or casual With dark, more dressy jacket jacket 3 F Prefers this 4 F Prefers, more dressy 5 F Prefers alone Prefers with suit 6 F For sports For really dress up 7 F Prefers this 8 F Sports, not too dressy For formal wear occasions 9 Prefers this 10 F Prefers this 11 F Either 12 F More fashionable 13 F Answer did not apply 14 F Prefers (traditional) 15 ]!, Casual Dress up a little 16 F Depends on occasion 17 Prefers, more dressed 18 F Sports events For dressy occasion 19 F Dressier look 20 F More dressy (tr~ ditional)

Turtlenecks 2 Shirts and Ties 9 Ei·ther 8 Answer not apply 1 Table IV. Men's Fashions Today

Subject Sex Ap;prove Disapprove 1 F Yes 2 F Yes, have been drab too long 3 F Yes,if not to extreme 4 F Yes, they look better 5 F Yes, but not lace or too bright colors 6 F Yes 7 F Yes, .·. but not real flared slacks or bright colors 8 F Yes, but with discretion 9 F Yes, but not scarves, frills or bell bottoms 10 F Yes 11 F Depends on the boy 12 F Yes 13 F Yes, not as masculine 14 F Yes, likes moderatly Prefers tradition 15 ]}, Yes, they are bright and cheerful 16 F Yes, but not to extreme 17 F Yes, for wider ties Yes, of loud stripes and colors 18 F Yes, looks feminine and messy 19 F Yes, looks feminine 20 Yes, wider ties Yes, of slacks

Approve 14 Disapprove 4 Approves of part of styles 9 Table v. Sandals Subject Sex Where -worn 1 F Sporting event, with slacks or shorts 2 F Casual clothes, warm weather 3 F Summer, casual shopping, leisure 4 F Any time 5 F Class, shorts, summer dresses, not to church 6 F To town, to shop 7 F Summer, with shorts 8 F Vacation, sports event 9 F Relaxing, at beach, if others do 10 F Beach, picnic, not for streets 11 F Warm weather, not dressy event 12 F Anywhere except church & formal occasions 13 F Beach, hike, town, not movies 14 F Informal recreation 15 F Anywhere except church & banquet 16 F Beach, but doesn't like them 17 F Class occasionally, casual date Yvi th shorts 18 F Warm day, anything not dressy 19 F Hot day, for casual occasions 20 F Casual wear, like shorts

Casual, sports events etc. 17 Class 6 Beach 4 Never, or doesn't like 1 Table VI. Favorite Color

Sub"'ect,) Sex Color Reason l JF Red Looks good with dark hair 2 :B' Blue Appealing, brings out ey·es 3 F Yellow Feel good to wear it 4 F Yellow or Looks good on I melon 5 F Green Heminds of spring and wateJ 6 F Blue Enhances complexion '7 F Blue Looks good on, cool color 8 ]1 Blue Reminds of sky and outdoor~ 9 8, Purpilie Likes it in other things 10 Jr :Pale green lVluch in wardrobe 11 :B' Blue Goes with hai.r and eyes 12 .£!1 Hed/pink Goes with hair & complexior 13 I!" Blue Goes with features and makE iliook smaller 14 :u, Yellow Goes with hair and eyes 15 1!" Red Cheerful and bright 16 F Pink Likes color 17 }!" :Pink Most feminine 18 li' Blue/brown Look better in them 19 p Green Goes with complexj_on 20 .J? Red/blue J1ook better, light and happy Blue 8 Red 4 Yellow 3 Green 3 Pink 3 :Purple l Brown 1 Table VII. Fa~orite Color for Opposite Sex

Subject Sex Color Reason 1 F Yellow Likes the color 2 F Blue Is favorite color 3 F Green Is very masculine 4 ]' Navy&yellow Romantic and more gentle pale pink 5 F Blue Flatters all men 6 F Blue Makes her feel happy 7 F Blue Goes well with everyone 8 F Blue Most men look good in it 9 F Blue Favors men's eyes, hair and complexion 10 F Blue Nearly all men can wear it 11 li' Blue Becoming 12 F Blue Male color 13 F Black Blends when others don't 14 F Blue Masculine 15 F Blue Sexy, neat looking 16 F Blue No idea 17 F Blue Sexy and masculine 18 F Blue Looks good on most men 19 F Blue Looks good and gentle 20 F Blue Looks masculine

Blue l7 Yellow 2 Green 1 Pink l Black l Table VIII Favorite Outfit

Subject Sex Yes No Reason 1 F X Comfortable, easy to care for 2 F X Makes her .feel good 3 F X Fits well 4 F X Individualistic; look good, feel self con­ fident 5 F X 6 F X Makes her look young 7 F X Good color, flatters figure 8 F X Becoming, feels good 9 F X Looks good on 10 F X Can be worn for sev­ eral occasions 11 F X New, and in style 12 F X Most comfortable 13 F X Comfortable 14 F X Perfect length & fit good color 15 F X 16 F X Wears what is clean 17 F X Latest s;tyle 18 F X

19 F X 20 F X New and dressy

Do have f.avorite 15 Do not have 5 Table IX. Unisex Look

Subject Sex Favor Disa;:e;:erove 1 F X 2 F X 3 F X 4 F X 5 F X 6 F X 7 F X 8 F X

9 F X

10 F X

11 F X

12 F X

13 F X

14 F X 15 F X

16 F X

17 F X

18 F X

19 F X

20 F X

Favors 2 Disapproves 18 Table X. Poorly Dressed Female

Subject Sex Description 1 F No hose, sandals, short dress on a fat girl 2 F Improper fit, poor colors, too many acces­ sories, too much make up 3 F Improper fit, dress in bad repair, poor choice of accessories, inappropriate 4 F White round collared blouse, cardigan sweat­ er, A line shirt, poor fit, dark hose & loaf 5 F Dirty unkept hair; too long, drab colors, no make up, unflattering style, runners 6 F Not in proportion to body 7 F Runners, too tight, too loose, too short, too low cut, too long, poor color 8 F Too much make up, shoes unkept, runners, poor fit, bad color 9 F Poor grooming-hair, nails, complexion; no variety, unmatched colors 10 F Too long, runners, hair not neat, slouchy, unbecoming color 11 F Dirty, torn, poor fit, inappropriate 12 F Ill fitted 13 F Unmatched colors, too many colors, not right for skin 14 F Wrinkled, ppor fit, bad design, poor color 15 F Not fitting, not ironed, unmatched colors 16 F Inappropriate, too long, not neat & clean 17 F Dirty, needs mendlng, out of style, colors clash, poor fit 18 F Dirty hair, baggy hose; poor fit 19 Unclean, tight dress, too short 20 F Needs repair, unmatched colors, dirty hair, baggy hose, too short, too tight Improper fit 14 Personal appearance 8 Poor colors 11 Too long 4 Unkept clothes 9 Dirty 2 Table XI. Poorly Dressed Male Subject Sex Description 1 F Nice shirt, but with the shirt tail out 2 F Sloppy clothes, bad colors, inappropriate, stripes and checks together 3 F Inappropriate, no style, wrinkled, bad coloz 4 F White shirt and bla~k pants; old shoes, any color sock except bTack, navy or brown 5 F Dirty or long hair, unshaved; wrinkled, shirt. tail out, tight pants, white socks 6 F Not Neat and unmatched from head to toe 7 F Tight pants, wild colors, pink shirts 8 F ·No socks, dirty, uncombed hair; dirty clothE 9 F Pants too tight or too short, untidy appear­ ance, wrinkled, unclean 10 F Unshined shoes, slouchy dresser, shirt and slacks unmatched 11 F Doesn't fit person or occasion, dirty, torn 12 F Jeans, tee-shirt, no socks 13 F Shirt out, unmatched colors, slacks and socks unmatched 14 F Wrinkled, no belt, sandals, no socks, Sweat shirt and jeans 15 F Not ironed, shirt and slacks unmatched 16 F Not fitting occasion, not neat and clean 17 F Dirty, t wo plaids, wrinkled, tee-shirts, not dressed for church 18 F Tee-shirt showing, sandals, shirt out, no socks, tight pants, shorts, baggy pants 19 F Sloppy shirt, uncombed hair, no socks, un­ clean, shirt out 20 F Shirt out, no socks, unmatched, wrinkled white socks, unpolished shoes, no belt

Unkept, sloppy 14 No socks 5 Poor colors 8 Dirty 4 Poor fit 6 Personal appearance 3 Table l(a) Sexy Dress

Subject Age Sex Class Descri:Qtion 21 21 M Sr. Moderate coverage, feminine 22 21 lVI Sr. Leaves nothing to the imaginatio 23 18 lVI Fr. No answer 24 20 M Jr. Short, see through, revealing 25 20 lYI Jr. Mini 26 19 lVI So ph. Mini 27 18 M Fr. Short, colorful, not too reveal. 28 21 M Sr. Black, plain, short, shows body lines 29 19 M So ph. No answer 30 20 lYI Jr. Short, well packed, bright color ruffles 31 21 ])/.[ Sr. Low neck, short 32 20 M So ph. Pastel, short, low neck & back 33 20 !VI Jr. Fits well, low cut, short 34 22 M Sr. Bright color, short 35 22 M Jr. Mini 36 22 M Sr. Pastel, mini, small waist 37 20 l\1 Jr. Micro-mini, tight slacks & blous 38 22 lVI Sr. Short, tight 39 18 M Fr. Mini skirts 40 21 M Sr. Tight, short

Short 16 Low cut 6 Tight 6 Bright color 3 Pastel 2 Bla.ck 1 Table I(b) Depressing Dress

Subject Sex Description 21 M Suggestive, garish 22 M Long skirts 23 M No answer 24 M Long skirt, shabby colors 25 M Midi or longer 26 lVl Tent 27 M Black, long,loose, unfitted conservative 28 M High neck, flat collars, loose, long 29 M No answer 30 M Plain, long, dull color 31 M Long, black lacy dress 32 M Dark colors, long skirts and sleeves 33 l\II Too large, unfitted, short skirt on fat legs 34 M Long straight, no curve, dark and: drab 35 M Maxi 36 M Long,Dark colors, and sleeves 37 M Ankle length 38 M Sloppy 39 M No answer 40 M Long

Long dress 13 Dark colors 7 Too loose 5 Table I(c) Happy Dress

Subject Sex Description 21 -lVl Little girl type 22 M Bright colora 23 M No answer 24 M Child-like look; little boy look 25 l\ll Loud and frilly 26 M Skirt and blouse 27 M Colorful, fitting, not too reveal­ ing 28 M Bright colored auits,alacka, plaid or striped plain dressee 29 M No answer 30 M Bright colors and worn often 31 IVI Short, bright colored 32 1VI Pant skirts in napringy" colors 33 lVI Lounge wear, much design 34 M Bright colors; look "made" for the girl 35 Midi 36 lVI Pastel, sun dress 37 M Bright colors 38 M Gay colors 39 M No answer 40 M Colorful

Bright colors 11 Youthful look 2 Casual wear 4 Table II. Hem Length

Subject Sex Length Reason 21 IVl Several inches Too high looks cheap, too above knee long looks frumpy 22 lVl Fairly short More interesting 23 lVl Little above Likes the looks knee 24 M Short Likes legs 25 M 4-6" above if the girl has a good figurE 26 M Between micro Looks good and doesn't show and regular too much 27 Short Too long or too short looks crummy

lVl Just above Enough to excite; doesn't ·re~ knee veal too much 29 M 4" above 30 M Depends on girl's legs 31 M Short If she has nice legs; if fat l longer 32 lVl Mid way bet­ If long, they don't show ween knee & enought and are old fashionec top of leg 33 M High If nice legs 34 M Short If nice legs 35 M 4" above Leaves something to the imagination 36 lVl Midi Likes legs 37 M 6" 38 IV! Short Likes legs 39 M Short Likes legs 40 M 4" above Prettiest part of leg

Just above knee 2 4" above 3 5" above 1 6" above 1 Short 6 Table III. Turtlenecks or Shirts and Ties

Subject Sex Turtlenecks Shirts and Ties 21 -lY1 Look sloppy Prefers this 22 M Prefers, gives more contrast 23 M Not too fond of Prefers this 24 M Answer not applicable 25 M Either, depends on occasion 26 M Prefers, more formal 27 M Either, likes both 28 M Prefers this 29 M Prefers, wide ties aJre in 30 M Either 31 M Prefers this 32 M Prefers, more dressy 33 M Comfortable and Goes with everything sporty 34 M Prefers, are never under­ dressed 35 M Prefers, looks dressier 36 M Prefers, everyone can wear them 37 M Prefers, sporty and comfortable 38 M Prefers, look better 39 M Prefers, look sharp 40 lVI Prefers, look better and neater

Turtlenecks 1 Shirt and tie 14 Either 4 Table IV. Men' s Fashions

Subjects Sex Approve Disapprove 21 M Yes, they are gaudy 22 M Yes 23 M Yes 24 M Yes, likes to wear wild clothes 25 M Yes, if in good taste 26 M Yes, are fun 27 M Yes, they are okay 28 M Yes, like them very little 29 M Yes, flared slacks and wide ties 30 M Yes, you can wear what you want to 31 M Yes, wide ties, and Yes, of striped and flarec brigh·t colors slacks 32 M Yes, helps show lot about person 33 M Yes, expresses individuality 34 M Yes, have been drab and at a stand still too long 35 M Yes, they look okay 36 M Yes, gives variety 37 M Yes, for otherJJ Yes, for self 38 M Yes, of flared and Yes, of bright colors striped sladlks 39 M Yes 40 M Yes,of flared slacks Yes, of striped clacks and bright colors and wide ties

Approve 15 Disapprove 3 Approve of part of styles 2 Table v. Sandals

Subject Sex Where worn 2l M Around campus, casual times 22 M Any time 2.3- lVl Any time he felt like it 24 lVl Any time, except rain, formal, semiform~ or church 25 M Never 26 lVl Casual, beach, not to class 27 lVl Any time, not to church 28 M With shorts 20 M Yes 30 lVl Any time 3l M Casual 32 M All the time if publfc won't condemn 33 M Any outside activity 34 lVl Wanted to feel comfortable, not out of placed 35 M Never 36 M Sunshiny day 37 lVl Dislikes them 38 lVI Casual wear 39 M Dress grubby;with slacks 40 M Never

Casual wear 8 Any where, any t.ime 8 Never 4 Table VI. Favorite Color Subject Sex Color Reason 21 M Blue Goes with color well 22 lVl Blue Club color 23 lVl Blue Blends with black & grey 24 lVl Blue Has blue eyes 25 M Blue Easy to match 26 M Olive green Look better in it 27 M Blue and tan Matches eyes and skin 28 lVl Black To show how evil he is 29 M Blue 30 M Blue It is neat 31 M Blue Compliments personality; happy color 32 M Green Like it best 33 M Blue Compliments 34 lVI Blue and green Goes with eyes 35 lVl Blue Happy color 36 M Blue Looks good on nearly everyone; has lot of shades 37 lVI Blue Matches eyes 38 M Brown Just like it 39 M White and blue Just like them; get om­ pliments 40 lVl Blue Emphasizes eyes and

Blue 16 Green 3 Brown/tan 2 Black 1 White 1 Table VII. Favorite Color for Opposite Sex

Subject Sex · Color Reason 21 M Red, yellow 22 M Pink Sexy 23 M Red Looks sharp 24 lVI Blue or red Likes the colors 25 M Red Makes person look happy 26 M Blue Favorite color 27 M. Brown Sexy 28 M Pastels Accent femininity 29 M Blue 30 M Blue It is neat 31 M Yellow or green 32 M Blue or green Favorite colors 33 M Yellow Springy color 34 M None 35 M Yellow Girls look fresh 36 lYl Pink or blue Looks feminine 37 M Blue 38 M White or blue Makes most girls look better 39 lYl Purple Does something for him 40 M Yellow Pleasing and intriguing

Blue 8 Brown l Yellow 5 Pastels l Red 4 Purple l Pink 2 White l Green 2 Table VIII. Favorite Outfit Subject Sex Yes No Reason 21 M X Looks and feels good 22 M X 23 M X Fits best 24 M X Fits and looks good 25 M X 26 M X 27 M X Comfortable 28 M X 29 lVl X 30 M X 31 lVI X 32 lVI X Likes to look nice 33 M X More modern 34 lVI X 35 M X 36 M X 37 M X Likes color 38 M :g Comfortable 39 M X 40 M X

Do have favorite 9 Do not have 11 Table IX. Unisex Look

Subject Sex AEJ2rove Disa;QJ2rove 21 M X 22 M X 23 M X 24 M X 25 M X 26 lV1 X 27 lVl X 28 M X 29 M X 30 M X 31 M X 32 M X 33 M X 34 lVl X 35 lVl X 36 M X 37 lYl X 38 lYl X 39 lYl X 30 M X

Approve l Disapprove 19 Table x. Poorly Dressed Female Subject Sex Description ·· 21 M Excesses or deficiencies of color, or length 22 M Long dress, shabby, poor fitting 23 M Unkept girl 24 M Long skirt, loose fitting, poor colors 25 M Not careful how clothes look 26 M Jeans, dress too large for person 27 M Messy hair, dirty shoes, messy, dirty and wrinkled dress 28 M Too much make up, clashing colors, sleeve­ less dress, too tight or too loose 29 M Not neat 30 M Baggy dress, stringy hair, too much make up 31 M Bad hair, clothes don't match or fit 32 M Wrinkled clothes, dirty hair, dirty shoes no hose 33 M Dirty hair and nails, slouchy dress, too big, no make up 34 M Clothes not fitting the personality 35 M Showing too much 36 M Uncombed hair, unkept clothes and shoes, clashing colors 37 lVI Sloppy unmatched colors 38 M Sloppy 39 M Anything is fine 40 M Too large dress for nice figure

Unkept, sloppy 10 Poor colors 4 Improper fit 7 Too long 3 Personal appearance 6 Too short 2 Table XI. Poorly Dressed Male Subject -Sex Description 2;1 M Dressed without intelligence or purpose 2.2 M Dirty clothes 2·3 M Unkept 24 IVI Baggy pants, bad colors, out of style 25 lVl Isn• t careful how .clothes look 26 M Dirty, unkept, casual but not sloppy 27 M Dirty 28 M Dirty, unironed, poorly matched, too gaudy 29 M Must be neat 30 M Boys are never poorly dressed 31 M Fat person wearing things that show width, sloppy; dirty shoes 32 M Dirty, unpressed, unpolished hohes, no belt unshavened 33 lVI Not in style, shoes unpolished 34 M Clashing colors, unkept clothes 35 M Plaid pants with stripe shirt, paisley tie 36 lVI Pastel socks, clashing colors, unkept clothes and shoes 37 M Sloppy, unmatched colors 38 IVl Clothes not of place 39 M Slacks that don't fit properly 40 M Sweat shirt, bJJ;l.e& jeans, barefoo·ted

Sloppy, unkept, unironed 10 Poor color choiees 6 Dirty clothes 5