Washington Newspaper Test Census Showing Exactly to What Extent Washington Newspapers Are Read in the Homes of the City^ •

The following information was obtained during the past few weeks by a house-to-house personal canvass and is believed to be absolutely correct. Every home in 160 representative blocks in many sections of the City was called upon.

The census taker asked to see the head of the house in each instance and stated that he was making a newspaper census and in no case was information obtained from irresponsible persons. He simply asked which local newspapers were regularly read by the people of the house and whether the paper in each case was subscribed to and delivered by regular carrier or bought on the street or at a newsstand. The City was gone over but once, and where the people were out or the information could not be obtained, no interview was reported and Such houses eliminated from the census.

The tabulation below is exclusively of the white people interviewed and a separate record of colored readers was kept, as shown below.

t From the 2,950 Homes Where Interviews Were Had the Following Information Was Obtained DAILY NEWSPAPERS READ SUNDAY NEWSPAPERS READ The Evening Star Was Read in 2,014 Homes The Evening Times was' Read in 845 Homes The Sunday Star Was Read in 1,992 Homes The Evening News Was Read in 849 Homes The Sunday Post Was Read in 674 Homes The Morning Post Was Read in 702 Homes The Sunday Herald Was Read in 973 Homes The Morning Herald Was Read in 810 Homes

These figures show that in 2,950 representative homes of all classes of people there were 5,220 daily newspapers taken, of which 3,708 were evening papers and 1,512 were morn- ing papers. In the 2,950 homes interviewed there were 3,639 Sunday newspapers taken. What the Newspaper Census Further Showed

A careful analysis of the information obtained shows that in the In the 973 homes where the Sunday Herald is read, 370 read no 2,014 homes where The Evening Star is read, 1,260 do not read any other Sunday newspaper. and 717 read no other other evening newspaper daily Washington In t he 674 homes where the Sunday Post is read, 121 read no other whatever. In the 1,992 homes where The Star newspaper Sunday Sunday newspaper. is read, 1,066 do not read either of the other Washington Sunday It will be noted that in the 2,014 homes where The Evening Star newspapers. was read its circulation was much greater than the combined cir- In the 845 homes where the Times is read, 298 read no Evening culation of the two other afternoon papers. In 1,260, or more than other evening newspaper and 135 read no other daily newspaper. half, of these homes no other evening newspaper was read and in In News is 154 no the 849 homes where the Evening read, read 717, more than a third, of the homes no other Washington daily other and 90 read no other evening newspaper daily newspaper. newspaper was read. In the 702 homes where the Morning Post is read, 57 read no In the 1,992 homes where The Sunday Star was read its circu- other daily newspaper. lation was much greater than the combined circulation of the In the 810 homes where the Morning Herald is read, 36 read no other two Sunday newspapers and that 1,066 homes took no other other daily newspaper. Washington Sunday newspaper.

The full details as to the correctness of the above census and the number of each house may be obtained at The Star are read and in Office by any one interested. The original sheets show not only exactly what papers Daily Sunday each home, but tabulations have been made by blocks and by sections in order that an advertiser may clearly judge as to the character of the readers and the extent of duplication in each section. Newspaper Census of Colored Readers In addition to the 2,950 interviews had with white residents, there were 873 interviews obtained from colored residents in different sections of the city. Of these people 231 read The Evening Star, 259 the Evening Times, 493 the Evening News, 68 the Morning Post and 99 the Morning Herald—245 of these colored residents read The Sunday Star, 250 read the Sunday Herald and 88 read the Sunday Post. A full analysis and detail of such readers also may be had at The Star Office by any one interested.