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GO Group Workshop 2020 in Roskilde How Can Festivals Make a Difference?

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GO Group Workshop 2020 in Roskilde How Can Festivals Make a Difference? Program: GO Group Workshop 2020 in Roskilde How can festivals make a difference? As organizers of festivals and cultural events we have a possibility to use these as platforms to create a better future. By engaging an audience and testing new sustainable innovations for the next generations, we experiment with changes that can have an impact in the world. We want to investigate and share innovative ideas, new methods and key insights in making festivals a driver of a sustainable future. This is why Roskilde Festival is co-hosting this year’s GO Group Workshop. The workshop is in Roskilde on March 30th and 31st 2020. And this is our program. Opening speech: How can we use our festivals to make a difference? By: Signe Lopdrup | CEO, Roskilde Festival (DK) With over 15 years of experience in the culture, music and festival industry on CEO and board level, Signe Lopdrup is one of the industry’s most experienced figures. Her knowledge about and passion for music, culture and festivals brings high ambitions as well as a strong believe that attraction is best secured through curiosity, changeability and challenges – from both within and outside a cultural organization. Signe’s efforts have resulted in strong attitudes towards Roskilde Festivals non-profit profile and have given strength to a community that exist all year round and culminates at the festival once a year. Workshop: Jumpstart of the most civic engaged generation ever seen! How can festivals give young people a voice in the world? How can festivals encourage and inspire to engagement and change? How do we create more engagement, WOW and diversity? Which elements can we implement to create a platform for civic engagement? Let us make the world a better place! At Ungdommens Folkemøde (Youth Democracy Festival), we give young people a democratic jumpstart. We provide them with the sense of having an important and useful democratic voice – and the confidence in believing that it matters. Through this, we contribute to the most civic engaged generation ever seen. Our core values for doing so are: Engagement, WOW and Diversity. We give tools and ideas of how to create more activities that generate these values! We will generate concrete ideas and aspire to inspire. Working with how you can engage more young people at your festivals and encourage by giving them a voice in society, politics and in general. The workshop incorporates conversation menu’s, locates the reasons for why young people do or doesn’t engage, creates concrete ideas in groups and presents your findings – We will dream big, and try to implement it! Facilitated by: Katrine Solvig & Emilie Torp | Ungdomsbureauet (DK) Ungdomsbureauet is a visionary NGO working with civic engaged youth. Through several events and projects driven by young people, they contribute with new knowledge and discussions of young people’s possibilities to make changes. They ensure that young people have a voice in society. Every year they host a youth democracy festival (Ungdommens Folkemøde) where 30.000 young people take part in democratic meetings, lectures, workshops and debates. Emilie Torp is in charge of youth networking and engagement and works with Ungdommens Folkemøde. Kathrine Solvig is a project associate at the Youth Democracy Festival Workshop: Creating experiences for the audience of the future With our festivals, we intentionally and unintentionally curate experiences and interactions. These include music, friendship, lifestyle activities, brands and different causes that tap into the emotions like belonging, happiness, love, inspiration and creativity but also frustration, sadness and anxiety. Are we as organisers aware of this power? And does the audience think we understand them and their needs and expectations? Do the younger generations have different needs than the ones we already know as our audience? Do we understand the younger motivation or are there a need for changes? In this session we will dive into this topic and include both young festival audiences as well as input from organisers and a start-up that are developing solutions for the audience. Facilitated by: Linnéa Svensson | Green Events Foundation (NO) Linnéa Svensson has more than 20 years of experience with production, sponsorship and sustainability for events and festivals, including 10 years for the Øya Festival, Tons Of Rock, MiniØya, Oslo Studentfestival and Roskilde Festival. She is a mentor for sporting, cultural and urban placemaking events in production and implementation of sustainability measures and corporate partnerships.She programs conferences in areas of the music business and urban development e.g. by:Larm and Oslo Urban Arena. She lectures the topic ‘Event management’ at the Norwegian Business School. Linnéa Svensson is a co-founder of GO Group, is a certified Eco Lighthouse consultant, facilitates the ISO 20121 management system and is an assessor for A Greener Festival. And the author of the Sponsorship Handbook for Live Music Organizers (NO) and Environmental Handbook for Sporting Organisations. Anne Jensen | Consultant, former NorthSide/Tinderbox (DK) & FKP Scorpio (DE) Anne Jensen is an experienced professional within the fields of sustainability and mega-events. As part of the management team at Down the Drain in Denmark, she spearheaded the award-winning sustainability strategy for NorthSide Festival; one of the first festivals to reach the 100% organic food and beverage mark. She has spent the past two years in Hamburg as a director of international brand development for FKP Scorpio. Here, she has worked with the flagship festival Hurricane in Germany and Provinssi in Finland among other things. She also authored an extensive paper ‘Festival of the Future // The Future of Festivals (2019)’ about consumer trends and demands of the future. Most recently, Anne Jensen relocated back to Denmark and is working as a consultant. Fruzsina Szép | Lollapaooza Berlin, Superbloom Munich (HUN/DE) Fruzsina Szép is the festival director of Lollapalooza Berlin and Superbloom Munich as well as a board member of Yourope, The European Festival Association. She was the programme & artistic director of SZIGET Festival (HUN), the Hungarian Music Export Office and the Hungarian Cultural Institute in Brussels. Fruzsina now works and lives in Berlin but she is a genuine international soul. She was born in Budapest, grew up in Munich and stayed at many other places in Europe. She started her professional career in the music and entertainment industry at the age of 18. Fruzsina received the European Festival Award for "Excellence & Passion" in 2018 – no wonder as she is one of the strongest voices and most inspiring people on the festival scene today. Whoever went to a festival, which she was involved in, knows what "a festival is more than music" means. Presentation / panel: How can festivals be a platform for testing and developing innovative sustainable solutions? How can festivals work together with students to develop and test new sustainable solutions? What are the social and environmental benefits in these collaborations for students and festivals? What are the challenges and difficulties? How can innovative projects make changes in the world when the festival is over? How can student projects live on? For over 10 years Roskilde Festival has turned into a laboratory where students can test new technologies to make the festival more exciting and sustainable. Festivals can be a platform to investigate the future. Because of its temporality, the festival is a perfect setting to test new innovations that can live on in everyday life. The commitment to make social and environmental changes is the driver for cooperating with students’ projects which results in mutual learning and new solutions. At this workshop, we will introduce methods for cooperating with universities and schools and discuss the benefits and difficulties that these projects entail, with the following program: Presentation of DTU Collaboration How does a festival collaborate with a university? Through this presentation you will get a look into how Roskilde Festival and DTU are working together with students to develop new innovations and scientific knowledge. By: Birgitte Rasmussen | Roskilde Festival, Student collaboration (DK) Birgitte Rasmussen volunteers at Roskilde Festival and she has for eight years worked with facilitation of student projects using Roskilde Festival as a Living Laboratory in different educational contexts. In her professional career, she has been Associate Professor and Head of BSc Strategic Analysis and Systems Design in the Department of Management Engineering at the Technical University of Denmark. Her main areas of work are strategic technology foresight, knowledge dynamics and practices and the interaction of science and industry. She has great experience in the co-operation and process facilitation of cross-disciplinary and cross-institutional projects with industry, government and organisations. In her research, she is engaged in the development of theory and methodology for systems design and systems thinking – and how this influences the outcome of cross-disciplinary and cross-institutional collaborations. Panel conversation What are the benefits from working with universities and schools from the perspective of the schools, the festivals and the students? How do we make sure that new student innovations can live and create a better future after the festival? What are the difficulties, motives and best practices? Dig into these questions and ask for yourself when Henrik Bondo Nielsen, Sanne Stephansen and Lasse Skovgaard Jensen takes part in a conversation moderated by Christina Bilde. Panel participants: Henrik Bondo Nielsen | Head of Safety and Service, Roskilde Festival (DK) Henrik Bondo Nielsen has years of experience in festival management. As Head of Safety and Service at Roskilde Festival, he contributes with insights in logistics, infrastructure and crowd safety management. As a part of his work, Henrik Bondo Nielsen has been a central figure in building close relationships with educational programs, universities and student innovations where students for instance has created different constructions for the festival.
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