49 White St - 1st Fl - Brooklyn, NY 11206 Mikey Ortiz T 917-588-4071 | [email protected]
www.mikeyortiz.com
Objective: Obtain a position in which I can create relevant and shareable content that makes noise and creates laughter.
Experience: Content Creator, Crush Music; New York, NY Nov 2014 – Present ● Create content for a roster of 25 artists including Sia, Fall Out Boy, and Train ● Produce, shoot, and edit videos in and out of office to be used for online promotion, some of which have received over 100,000 plays ● Assist head of video to coordinate video shoots for artists involving budgets up to $150,000 with tight deadlines ● Create animated lyric videos using Photoshop and After Effects ● Design website layouts for both desktop and mobile interaction ● Create platform specific content for Vine, Tumblr, and Instagram that has received thousands of reblogs, notes, shares, in the first 24 hours ● Made a series of Vines for Fall Out Boy’s single “Uma Thurman”, some of which received 1,000,000 loops and reached 10,000,000 people on Facebook in the first 24 hours ● Trained to shoot in YouTube’s NYC Studios (reserved for channels over 15,000 subscribers) ● Research and partner with influencers for music video premieres
Freelance Videographer Sep 2009 - Present ● Shot and edited videos for the 2015 NBA All-Star Weekend to promote NBA House on their socials ● Shot and edited videos for bands on tours including Justin Bieber’s 2010 “My World Tour” and Thirty Seconds To Mars 2010 “Into The Wild Tour” that were featured on MTV.com, iheartradio.com, and E! News ● Created lyric videos using a combination of video and graphics for Train, Big Time Rush, and Nickelodeon that have received over 15 million views ● Toured U.S. military bases in Germany, Netherlands, Belgium, Italy, Greece, Jordan, & Bahrain shooting and editing video content for the Armed Forces Entertainment division of the Pentagon ● Created, shot, and edited “The Bedford Stop” reality show pilot
Social Media Manager, Crush Music; New York, NY Jun 2012 – Nov 2014 ● Managed social media for roster of 25 artists including Fall Out Boy, Train, and Panic! At The Disco ● Collaborated with marketing department to create digital campaigns around single and album releases ● Planned and executed digital / social media campaigns that resulted in #1 albums and multi-platinum selling singles for Sia’s 1000 Forms of Fear (“Chandelier”), Fall Out Boy’s American Beauty / American Psycho and Save Rock and Roll (“My Songs Know What You Did In The Dark”), and Train’s “50 Ways To Say Goodbye ● Wrote copy for and maintained social media platforms such as Facebook, Twitter, Instagram, Tumblr, Vine, Snapchat, Google+, and YouTube on a 24 hour cycle ● Created images for social media marketing and branding including GIFs and memes ● Designed headers and profile images for artists’ Facebook, Twitter, Youtube, and Google+ ● Managed “Patcast”, a podcast for Train lead singer Pat Monahan that received 50,000 plays a week ● Executed and monitored digital advertising on Facebook and Google Adsense and Adwords ● Conducted competitive research ● Used Hootsuite to monitor fan engagement, spot trends, and analyze sentiment among fans ● Managed a weekly stats report to supply radio, branding, and sales staff with online data to support their initiatives ● Partnered with blogs, media outlets, and streaming services to promote artists (Buzzfeed, Spotify, 8tracks) ● Provided live social media coverage for artists appearing on The Tonight Show with Jimmy Fallon, MTV VMAs, The Today Show, and Live with Kelly and Michael
Skills: • Shooting and Editing video using DSLRs • Copywriting • Final Cut Pro 7 • GIF Creation • Adobe Premiere • Social media management, execution, and analysis • Adobe Creative Cloud (Photoshop, After Effects, • Online Advertising/SEO (Google Adwords/Adsense, Illustrator, Dreamweaver, InDesign, Premiere, Facebook Ads) Encoder) • Microsoft Word, Excel, Powerpoint • Basic HTML/CSS
Education: Full Sail University, Orlando, FL — Film, 2010