LETTER PACKAGE EMAIL UTAH’S HOGLE ZOO

Utah’s Hogle Zoo 2600 East Sunnyside Avenue Salt Lake City, UT 84108 hoglezoo.org In celebration of Utah Hogle Zoo’s new red panda exhibit, we developed a fun, animal-focused Oh campaign that invited people to meet the Zoo’s

John Q. Sample My! latest additions and excite them about the newly Gabriel Group Greetings! 3190 Rider Trail S PREMIER FAMILY arriving pandas. Earth City, MO 63045 JOIN AND SAVE 10% BOOSTER DUO FAMILY BOOSTER Yes! RED PAN PLUS be DAS! We are so UTAH’S HOGLE ZOO welcoming Utah’s excited and I am ON YOUR $279 Hogle Zoo’s new sure you are as w $219 greet the new Re est animals to the ell - to Act now and SAVE 10%! $149 $179 d Pandas than wit Zoo. And what be MEMBERSHIP! $89 visit our new a h a membership, so tter way to dditions as many t that you and you imes as you wish! r family can $80.10 $134.10 $161.10 $197.10 $251.10I invit e you to be Utah’s Hogle Zoo’s ot The direct mail campaign was sent to 225,000 her newest addit xxxxx ion – a member! Save 10% on FREE general ZOO admission for TWO your Zoo membe Use rship now ! A World Safe for Wildlife. named adults in the same nuclear family* Promo Code 18A7E households and was supported by an email series Lions, Tigers, P FREE general Zoo admission for dependent children x xx x ship! olar Bears There’s so and… much to see and named adults in the same nuclear family* again do at Utah’s Hog and again! You w le Zoo – you will that helped boost overall results and the bottom RED P an ill certainly want t want to come back ANDAS – o 17 and younger in the same household d Nora. They are o make sure and v h my! always a delight! isit our polar bear OR grandchildren 17 and younger. xxxxx s, Hope Join Now and visit Utah’s Hogle Zoo membership admission the animals ALL YEAR and ZooLights! Join line. The campaign results exceeded projections ! DISCOUNTED BooLights! now to save 10% is your year-long pass to animal exploration, xxxxx on your Zoo m FREE or DISCOUNTED admission to embership! 5151 MC Hogle Zoo letter-reply acquisition_Layout 1 2/26/18 9:45 AM Page 4 exciting members-only events, great 125+ zoos and aquariums nationwide xxxxx with a 1.26% response rate, 3,722 new/renewed and Sunset Safaris MEMBERS-ONLY ZOO TIME at Sunrise xxxxx discounts and much more! 5151 MC Hogle Zoo letter-reply acquisition_Layout 1 2/26/18 9:45 AM Page 3 10% DISCOUNT on Education classes and camps xxxxx members, $175 average gift, over $651,000 in You also 10% DISCOUNT on food and gifts xxxxx s Hogle Zoo provide the very best care for over 800 animals. magazine Lions, TYiogur emremsb, ership is critical to helping Utah’ Not only do you receive many great FREE members-only E-news and The Safari xxxxx revenue and a whopping $5.22 ROI for every dollar 12 2 Utah’s Hogle Zoo su satainn dou r important animal conservation programs at the Zoo and in the wild. DISCOUNTED Wild Ride Punch Passes (good for 10 rides) side Avenue ar Bears benefits from becoming a member, 2600 East Sunny Pol x City, UT 84108 S ed pandas exhibit this Spring! Salt Lake ED PANDA Join now and be ready to welcome the r FREE Guests per visit spent. Additionally, the next revenue exceeded the org R you also support the future of wildlife xx hoglezoo. U h My! ONE FREE Wild Ride Punch Pass (good for 10 rides) tah’s Hogle Zoo –O and other zoos wo s Hogle Zoo. Our beautiful zoo covers 42 acres, and has been transformed recently xxendangered spe rk together to help Let mei pte!ll you more about Utah’ through conservation cies from extinctio save these and ot membersh Early entrance to Boo at the Zoo helping save n. Every time you her ave 10% on animals in the wi visit Utah’s Hogle prior year’s results by $189,000. ber now and s with the opening of such exhibits as the African Savanna. One of the favorite features of the Zoo is the popular x ld. Zoo, you are Become a mem and educationfe, zebra and ostrich. TWO EXCLUSIVE Booster Nights members-only events Zoofari Express, our historic train that takes you around the savanna where you will see giraf World Safe for Wildprogramslife” is carr iated Utah’sout every day through UNLIMITED FREE RIDES every time you visit, The Zoo is both fun and educational, and our mission of “A x for everyone included in your membership! This year we are e excellence. xcited to welcome s newest Hogle Zoo. RED PANDAS DearDear ,John, our imasg Hinoagtilvee Z eoxoh’ibits and programs, professional animal care and a commitment to FREE general admission for a THIRD named adult — as a part of your Z x experience! oo and be ready for all or those lions and great for a babysitter or grandparent! es! Red pandas! We are so excited and I am sure you are as well – to be welcoming Utah’ s Hogle Zoo member… Y I hope you will accept my invitation to become a Utah’ You will learn a . And what better way to greet the new red pandas than with a membership, so that you lot about the Red ONE FREE family admission to ZooLights! Pandas and all animals to the Zoo this year tigers and polar bears, and yes, those red pandas – oh my! the animals at Uta Hogle Zoo w h’s * Memberships are designed for a single nuclear family and cannot be shared between neighbors, co-workers or friends. hen you become a and your family can visit our new additions as many times as you wish! member. By bei SELF-MAILER ng a member, With thanks for your support, Nuclear family consists of a couple (spouse/significant other) and their dependent children 17 and under. able to vi you are sit and enjoy our m s Hogle Zoo’s other newest addition – a member! and h any events I invite you to be Utah’ Wander the paths appenings. Here is a sampling of the Utah’s Hogle Zoo – you will want to come back again and again! mem member- only ben s so much to see and do at s Hogle Zoo in 2016, our lion cubs are bers: efits that we reser Utah’s Hogle Zoo There’ s Hill. Born at Utah’ ve just for you….o Titus and Calliope at Lion’ ur 2600 East Sunnyside Avenue Steve Burns FRE Salt Lake City, UT 84108 and check in on Brutus, Sign up today and start creating fun family memories at Utah’s Hogle Zoo!E admission for laying in the water D you and your im enture over to Rocky Shores where you can catch our keepers workiPnrge soindW ebnheteh atahnvediro CprsE aOnd enrichment iscounted ticket mediate family – growing fast. V Watch that splash zone! s for BooLights on every visit! Invitations to m ! and ZooLights And when you need a g with your embers-only ev ! fer. Join online at hoglezoo.or Ability to pu ents and specia activities with our Pacific harbor seals and California sea lions. fer to SAVE 10% is a very special of rchase special M l experiences P.S. Don’t wait – your ofnoert-st.ime of A subscri ember’s-Only W s global conservation ef ption to The Saf ild Ride Punch P VE! e-news ari member mag ass hoglezoo.org or wrestling and napping on the shore – our polar bears, Hope and Nora, are always a dedliisgchotu! nt code on the reverse side and SA letters azine and month Disc ly member s Hogle Zoo Big Six conservation ounted admissio rest, catch a ride on our Conservation Carousel – where proceeds support the Zoo’ D n to 125 zoos ar ortoise! iscounts on Zoo ound the count T Camp and Zoo ry t forget to use your carousel token to cast your vote for your favorite Utah’ education classe Don’ African Lion, African Elephant, Polar Bear or Radiated s BIG SAVINGS, BIG FUN! project: Boreal Toad, Bornean Orangutan, Join n ow to save 10% mem on your Zoo . By bership! Use This year we are excited to welcome red pandas as a part of your Zoo experience! Promo Code 18 Enjoy a year of free admission, s Hogle Zoo when you become a member EXCLUSIVE A7E Enjoy ildlife. Take advant A World Safe for W age of this one-tim ou will learn a lot about the red pandas and all the animals at Utah’ nly admissio e-only offer to sav members-only events, discounts Y bers-o n, discounts throu e on a full year of Mem and S gh the Zoo and sp unlimited FREE , you are able to visit and enjoy our many events and happenings. unset Safaris, whe ecial events like m being a member ours – cro re you and your fa embers-only Sun or you… our members: and H wds. mily can explore t rise throughout the Zoo and more! Events he Zoo without the -only benefits that we reserve just f NG! AR LO Your member Here is a sampling of the member LL YE s a week* ship is critical to h immediate family – on every visit! A pen 7 day for over 80 elping Utah’s Ho JOIN AND you and your he Zoo is o 0 animals. You a gle Zoo provide t • FREE admission for h T at the lso sustain our im he very best care O Zoo por and in the tant anima BooLights! and ZooLights! wild. l conservation pro SAVE 10% • Discounted tickets for ris grams nset Safa Th only Su , 20 is deal won't last ON YOUR mbers- , August 1 long! Join now a • Invitations to members-only events and specWiaill edx Rpeidreie Pncuensch Pass Me 3, July 2, 11 nd save 10% on 3, June 4, 1 ours , membersh current Zoo My!y 7, 2 r H rs ip prices! E ZOO chase special Members’-Only e-newsMletaters mme e UTAH’S HOGL • Ability to pur Su 1 s, Tig member magazine and monthly member 1 – October 3 Lion s March Join n MEMBERSHIP! • A subscription to The Safari nrise Safari 0 p.m. ow and welcom ound the country ers-only Su 9:00 a.m. – 6:0 d… e the Red Pand Memb , August 18 rs an as! • Discounted admission to 125 zoos ar ne 23, July 21 LL YEAR LONG!s r Bea May 19, Ju bers-only Events and Hours – A mission Price Pola • Discounts on ZooCamp and Zoo education classes Enjoy EXCLUSIVE Mem Summer Ad Yes, the lions, tigers and polar bears – oh 95 S – s Hogle Zoo. f goes to great Adults: $16. NDA ghts lder): $14.95 D PA As a member, you will get to know all the animals at Utah’ Booster Ni iors (65 and o RE ust 8 Sen June 20, Aug -12): $12.95 my! When you visit and see them up close then you will learn their special stories and how the zoo stamf embership Children (3 ! . You will also learn what each of us can do to keep thes(eF oarn Bimooasltse hr ealthy and safe nger: FREE oh my ove) d you lengths to care for them every day levels and ab Children 2 an from extinction. Join online today to Zoo membership! ghts! Join now to save 10% on your BooLi ter Hours 5, 6, Win 28 SAVE 10% and enjoy the October er 1 – February Novemb The Zoo is both f fer to save on a full year of unlimited FREE admissio n1,2 d, i1sc3o, u1n7ts, through un and educationa 11, 5:00 p.m. is carried out l, and our missio HUGE VALUE OF MEMBERSHIP! PREMIER Take advantage of this one-time-only of 0:00 a.m. – every day throug n of “A World Safe and Sunset Safaris, where you and your f9a,m 2i0ly, 2c6an explore 1 animal ca h our imaginative for Wildlife” FAMILY BOOSTER BOOSTER 18, 1 re and a commitm exhibits and progr rices ent to excellence. ams, professional the Zoo and special events like members-only Sunrise r Admission P PLUS $279 Winte I hope yo DUO FAMILY $219 u will accept my in $179 the Zoo without the crowds. Zoo $14.95 ready vitation to become o at the Adults: for all or those lio a Utah’s Hogle Z $149 Bo : $12.95 oh ns and tigers and oo member… and $89 and older) my! polar bears, and be ctober 27 niors (65 yes, those Red Pa Act now and SAVE 10%! O for Se ndas – $80.10 $134.10 $161.10 $197.10 $251.10 (Early entrance val of ): $10.95 lebrate thres hairpr i ildren (3-12 With thanks for LL YEAR AND coester membe Ch REE your support,

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a ri n d ACT by K D(iFscoorv eBrooste K Ame P.S. Don’t wait – … dult #2 Name: ______your one-time offe 17 and younger in the same household xxxxx June 30 and A with your disco r to SAVE 10% i mber, unt code and SA s a very special of admission SAVE 10% on ights! me a me Act no VE! Use Prom fer. Join now OR grandchildren 17 and younger. Card # ______ZooL To beco w! This offer expi o Code 18A7E. and ZooLights! bership at Name: ______o.org res June 30, 2 xxxxx Mem Adult #3 CVV Code Year’s Eve .hoglezo 018. DISCOUNTED BooLights! R UTAH’S Exp. Date ______(for Premier Booster) New visit www YOU HOGLE ZOO! untdown n about FREE or DISCOUNTED admission to xxxxx Signature ______ld: ______Co nformatio r of dependent children or grandchildren in househo r 31 r more i 125+ zoos and aquariums nationwide and Sunset Safaris Nsusm______be Decembe Fo call xxxxx E-mail addre mail) , please Lions, Tigers, Polar s; we never share your e mbership Bears and… (for event update me visit MEMBERS-ONLY ZOO TIME at Sunrise xxxxx 584-1767. ow and ne ______) (801) oin N RED 10% DISCOUNT on Education classes and camps Pho n reverse side J PANDAS xxxxx information o on. ! – oh my! e complete member o.org for more informati EAR (pleas t to change. See hoglezo LL Y magazine ces and benefits subjec ls A 10% DISCOUNT on food and gifts and conditions apply. Pri nima xxxxx122 th any other offer. Terms he a cannot be combined wi t Join Now and at time of purchase and FREE members-only visit t E-newshe a nandim Theal Safaris AL L YE x Offer must be presented AR! DISCOUNTED Wild Ride Punch Passes (good for 10 rides) xx FREE Guests per visit xx Zoo Utah’s Hogle ONE FREE Wild Ride Punch Pass (good for 10 rides) x side Avenue 2600 East Sunny Early entrance to Boo at the Zoo , UT 84108 x t notice; t Lake City TWO EXCLUSIVE Booster Nights members-only events llation withou Sal ange or cance rmation. subject to ch p-to-date info zoo.org UNLIMITED FREE RIDES every time you visit, x All events ezoo.org for u hogle online at hogl for everyone included in your membership! please visit us FREE general admission for a THIRD named adult — (If your new great for a babysitter or grandparent! membership purch ase and our email have crossed pat hs, we thank you!) ONE FREE family admission to ZooLights! * Memberships are designed for a single nuclear family and cannot be shared between neighbors, co-workers or friends.

AN OSG COMPANY Nuclear family consists of a couple (spouse/significant other) and their dependent children 17 and under.

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