Internet/Game Bet on Korean internet stocks in 2015 2015 could be the year of Korean internet stocks Overweight (Maintain) In 2014, Chinese internet companies, led by Alibaba, made huge advances in both 2015 Outlook earnings and share prices. We believe this was the result of a combination of factors, including the Chinese government’s staunch support of the company , an enormous December 1, 2014 domestic market, and the adoption of proven monetization models from the US and Korea. Daewoo Securities CCCo.,Co., Ltd. Alibaba’s online payment platform Alipay is similar to eBay’s Paypal, while Taobao’s [Internet/Game/Entertainment] marketplace is comparable to other C2C shopping sites like Korea’s Gmarket. Tencent’s mobile instant messaging app Wechat features the same services as KakaoTalk and LINE, Chang-kwean Kim and has seen rapid growth in 2014 driven by its mobile game center. +822-768-4321
[email protected] Major Korean internet and game companies are poised to deliver new monetization Jeong-yeob Park models that are optimized for the mobile environment in 2015. NAVER is targeting the +822-768-4124 Japanese market with its LINE Pay service, while Daum Kakao is eyeing the domestic
[email protected] market with Kakao Pay and Bank Wallet Kakao. NCsoft is getting ready to take on multi- platforms and cross-border ma rkets by incorporating cloud technology to its upcoming new releases Master X Master (MXM) and Lineage Eternal. In 2014, NAVER unveiled a mobile-only search ad service with a more sophisticated interface and pricing system than Google’s.