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7 VYSOKÁ ŠKOLA POLYTECHNICKÁ JIHLAVA Cestovní Ruch the POTENTIAL of TOURISM in LITHUANIA Bakalářská Práce Autor

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7 VYSOKÁ ŠKOLA POLYTECHNICKÁ JIHLAVA Cestovní Ruch the POTENTIAL of TOURISM in LITHUANIA Bakalářská Práce Autor VYSOKÁ ŠKOLA POLYTECHNICKÁ JIHLAVA Cestovní ruch THE POTENTIAL OF TOURISM IN LITHUANIA Bakalářská práce Autor: Kateřina Fukalová Vedoucí práce: Mgr. Zdislava Kratochvílová Jihlava 2012 7 © Kateřina Fukalová, Jihlava 2012 8 Abstract The topic of this bachelor thesis is the tourism of Lithuania and its offer of products to visitors to Lithuania. The thesis is divided into four parts. The first part gives information about a country of Lithuania, about Lithuanian national symbols, history, geography, and economy. The second part focuses on tourism itself. It describes an infrastructure of tourism and ways how to get to Lithuania. It summarizes the places of interest in Lithuania. It is focused on natural and cultural heritage and it gives basic information about Lithuanian monuments and natural parks. The third part of my bachelor thesis is a SWOT analysis of Lithuanian tourism. In the fourth part I give my own ideas and suggestions how to make tourism in Lithuania better. I have suggested a few ideas which I think could help Lithuania to become a famous tourist destination. Key Words Lithuania, tourism, cultural heritage, natural heritage, development, promotion Abstrakt Tématem této bakalářské práce je cestovní ruch v Litvě a jeho nabídka produktů pro návštěvníky Litvy. Tato práce je rozdělená do čtyř částí. První část obsahuje základní informace o Litvě, o litevských národních symbolech, historii, geografii a ekonomice. Druhá část je zaměřena na samotný cestovní ruch a popisuje jeho infrastrukturu a možnosti, jak cestovat do Litvy. Tato část shrnuje zajímavá místa v Litvě, je zaměřena na přírodní a kulturní dědictví a dává základní informace o litevských památkách a národních parcích. Třetí část mé bakalářské práce je SWOT analýza litevského cestovních ruchu. Ve čtvrté části jsou mé vlastní nápady a připomínky, jak by bylo možné zlepšit turismus v Litvě. Navrhala jsem několik nápadů, které si myslím, žer by mohly přispět k tomu, aby se Litva stala známou turistickou destinací. Klíčová slova Litva, cestovní ruch, kulturní dědictví, přírodní dědictví, rozvoj, propagace 9 I would like to say a big thank you to the supervisor of this bachelor thesis, Mgr. Zdislava Kratochvílová, for her valuable advice and suggestions. I would also like to say thank you to the opponent of the thesis, Mgr. Olga Sochorová, for her support and her help. Furthermore I would like to say thank you to my all family, and my friends for their wonderful support. 10 Prohlášení Prohlašuji, že předložená bakalářská práce je původní a zpracoval/a jsem ji samostatně. Prohlašuji, že citace použitých pramenů je úplná, že jsem v práci neporušil/a autorská práva (ve smyslu zákona č. 121/2000 Sb., o právu autorském, o právech souvisejících s právem autorským a o změně některých zákonů, v platném znění, dále též „AZ“). Souhlasím s umístěním bakalářské práce v knihovně VŠPJ a s jejím užitím k výuce nebo k vlastní vnitřní potřebě VŠPJ . Byl/a jsem seznámen/a s tím, že na mou bakalářskou práci se plně vztahuje AZ, zejména § 60 (školní dílo). Beru na vědomí, že VŠPJ má právo na uzavření licenční smlouvy o užití mé bakalářské práce a prohlašuji, že s o u h l a s í m s případným užitím mé bakalářské práce (prodej, zapůjčení apod.). Jsem si vědom/a toho, že užít své bakalářské práce či poskytnout licenci k jejímu využití mohu jen se souhlasem VŠPJ, která má právo ode mne požadovat přiměřený příspěvek na úhradu nákladů, vynaložených vysokou školou na vytvoření díla (až do jejich skutečné výše), z výdělku dosaženého v souvislosti s užitím díla či poskytnutím licence. V Jihlavě dne 3.5.2012 Kateřina Fukalová 11 Contents Abstract ............................................................................................................................. 9 Key Words ........................................................................................................................ 9 Abstrakt ............................................................................................................................. 9 Klíčová slova .................................................................................................................... 9 List of Pictures ................................................................................................................ 14 List of Tables and Graphs ............................................................................................... 15 Preface ............................................................................................................................ 16 1. The country of Lithuania ............................................................................................ 18 1.1. Basic information ................................................................................................. 18 1.1.1 National symbols of Lithuania ....................................................................... 21 1.1.2 History ........................................................................................................... 23 1.2 Geography ............................................................................................................. 26 1.2.1 Ethnographical regions .................................................................................. 27 1.2.2 Climate ........................................................................................................... 32 1.2.3 Fauna .............................................................................................................. 33 1.2.4 Flora ............................................................................................................... 33 1.3 Lithuanian Amber – The Gold of the Baltic Sea .................................................. 33 1.4 Lithuanian traditions ............................................................................................. 35 1.5 Economy ............................................................................................................... 36 2. Tourism ....................................................................................................................... 38 2.1 Analysis of attendance .......................................................................................... 39 2.2 Promotion .............................................................................................................. 41 2.3 Tourism infrastructure .......................................................................................... 42 2.3.1 Travelling to Lithuania .................................................................................. 42 12 2.3.2 Accommodation ............................................................................................. 43 2.3.3 Catering .......................................................................................................... 43 2.4 Tourist attractions ................................................................................................. 45 2.4.1 Natural attractions .......................................................................................... 45 2.4.2 Cultural attractions ......................................................................................... 51 3. SWOT Analysis .......................................................................................................... 58 4. Assessment and Suggestions of Improvement ............................................................ 59 4.1 Assessment of Present situation ............................................................................ 59 4.2 Suggestions of Improvement and Trends ............................................................. 60 Conclusion ...................................................................................................................... 63 Bibliography ................................................................................................................... 65 Internet bibliography ....................................................................................................... 66 13 List of Pictures Pict. 1: Map of Lithuania ................................................................................................ 18 Pict. 2: Lithuanian Litas .................................................................................................. 21 Pict. 3: Lithuanian Flag ................................................................................................... 22 Pict. 4: Lithuanian Coat of Arms .................................................................................... 22 Pict. 5: Ethnographical regions of Lithuania .................................................................. 27 Pict. 6: Žemaitija ............................................................................................................. 28 Pict. 7: Aukštaitija ........................................................................................................... 29 Pict. 8: Dzukija ............................................................................................................... 30 Pict. 9: Suvalkija ............................................................................................................. 31 Pict. 10: The Curonian Spit............................................................................................. 32 Pict. 11: The Extreme Temperatures in Lithuania .......................................................... 32 Pict. 12: The Lithuanian Amber ....................................................................................
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