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SUDS and SNOW. Enjoy Pub Food and a Cash Bar Featuring Specialty Brews As You Enjoy Live IS THERE a BETTER COMBINATION? Entertainment
WELCOME SATURDAY, MARCH 14 This year’s BrewSki Festival marks our eleventh Noon-5pm | Festival Grounds Open - year of bringing together snow, craft beers, Sample over 60 breweries featuring and entertainment, with fun on tap from more than 200 craft brews. morning through night - and beyond. Hit the slopes, Entertainment on the main stage from 1-5pm with the share laughter with friends and join us at our snow bars entertainment from Distant Stars and Galactic Sherpas where brewery representatives share their enthusiasm, [Base area behind Main Lodge] and more than 200 brews 4:30pm | After Party - from around the world. Head inside to the Zoo Bar where the party continues with Metro Rockway. /Tents BEER AND TICKETS [Zoo Bar] We are proud to offer a diverse selection of beers, ciders, ofBoyne with Pig Roast meads, and seltzers. You can exchange one ticket for a Tent #1 SUNDAY, MARCH 10 Food Trucks *CCB * Happy's Tacos * Cheese and Co 4 oz. pour. Tickets are available for purchase at the Retail Tent Beer for $2 each until 5pm. 10am| Create your own 6 pack Saw something at the festival you loved and want to take RETAIL TENT home with you? You’re in luck! During the festival, make sure to stop by our Retail Tent. Guests will have the opportunity to purchase craft beers in a It’s the place to pick up your Brew-Ski Festival : merchandise! mix and match 6 pack! *while supplies last [Olympic Room - Above Main Lodge Lobby] purchase purchase - Admission For Pre Owners PLEASE ENJOY YOURSELF RESPONSIBLY. -
2012 Winners List
® 2012 Winners List Category 1: American-Style Wheat Beer, 23 Entries Category 29: Baltic-Style Porter, 28 Entries Gold: Wagon Box Wheat, Black Tooth Brewing Co., Sheridan, WY Gold: Baltic Gnome Porter, Rock Bottom Denver, Denver, CO Silver: 1919 choc beer, choc Beer Co., Krebs, OK Silver: Battle Axe Baltic Porter, Fat Heads Brewery, North Olmsted, OH Bronze: DD Blonde, Hop Valley Brewing Co., Springfield, OR Bronze: Dan - My Turn Series, Lakefront Brewery, Milwaukee, WI Category 2: American-Style Wheat Beer With Yeast, 28 Entries Category 30: European-Style Low-Alcohol Lager/German-Style, 18 Entries Gold: Whitetail Wheat, Montana Brewing Co., Billings, MT Silver: Beck’s Premier Light, Brauerei Beck & Co., Bremen, Germany Silver: Miners Gold, Lewis & Clark Brewing Co., Helena, MT Bronze: Hochdorfer Hopfen-Leicht, Hochdorfer Kronenbrauerei Otto Haizmann, Nagold-Hochdorf, Germany Bronze: Leavenworth Boulder Bend Dunkelweizen, Fish Brewing Co., Olympia, WA Category 31: German-Style Pilsener, 74 Entries Category 3: Fruit Beer, 41 Entries Gold: Brio, Olgerdin Egill Skallagrimsson, Reykjavik, Iceland Gold: Eat A Peach, Rocky Mountain Brewery, Colorado Springs, CO Silver: Schönramer Pils, Private Landbrauerei Schönram, Schönram, Germany Silver: Da Yoopers, Rocky Mountain Brewery, Colorado Springs, CO Bronze: Baumgartner Pils, Brauerei Jos. Baumgartner, Schaerding, Austria Bronze: Blushing Monk, Founders Brewing Co., Grand Rapids, MI Category 32: Bohemian-Style Pilsener, 62 Entries Category 4: Fruit Wheat Beer, 28 Entries Gold: Starobrno Ležák, -
Event Map Mark Your Calendars Welcome
Restrooms Restrooms MC Happy’s Tent Band Taco Shop Beer Tent areaisopen tothose ages21+only. Bell’s Petoskey No smoking ispermitted in tents or covered areas. Arbor Blackrocks Uncle Johns Founders Saugatuck Motor City Cheboygan Beards Dark Horse Griffin Claw EVENT MAP New Holland Atwater Arcadia Tri-City Latitude 42 Mountain Town Right Brain Keweenaw Crankers Rochester Mills Frankenmuth Superior Lakes Dragonmead Short’s Jolly Pumpkin B. Nektar North Peak Vivant Grizzly Peak Greenbush Terra Firma Begger’s Odd Side Perrin Vander Mill Bad Blake’s Teacher Retail & Liberty Street Food MI Hop Beer Tickets Entrance & Exit Alliance Galactic Sherpas.(SlopesideLounge) 6:30pm -AfterParty,featuringacashbarandentertainmentfromthe Huckleberry Groove.(TennisCourtsbehindtheMainLodge) 151 craftbrews.Entertainmentonthemainstagefrom2-6pmwith 1-6pm -FestivalGroundsOpen,samplefrom39Michiganbreweriesfeaturing Saturday, September27 and aMadHatterkick-offfirkin.EntertainmentbyIDK.(SlopesideLounge) 9pm -Kick-offParty,featuringNewHollandBrewingCompanytaptakeover Friday, September26 SCHEDULE OFEVENTS merchandise! place topickupHops‘nHighlandsMicrobrewFestival During thefestival,makesuretostopbyourRetailTent.It’s RETAIL TENT $2 each. a 4oz.pour.TicketsareavailableforpurchaseattheRetailTent meads fromMichiganproducers.Youcanexchangeoneticketfor We areproudtoofferadiverseselectionofbeers,ciders,and BEER ANDTICKETS Microbrew Festival.Wehopeyouenjoyatasteof Be ourguest!Checklodgingavailabiltyatthefrontdesk. Welcome totheinauguralHops‘nHighlands all thegreatbeerthatourstatehastooffer! -
WINTER Grizzly Peak 57 Brewpub Merchandise Ore Dock Arbor Brewing Pike 51 Corner Brewery Sherwood Big Buck Dragonmead
EVENT MAP Main Entrance/Exit Paw Paw Odd Side Ales Dark Horse Beer Cellar Right Brain Vander Mill Rochester Michigan Walldorff Schmohz Hideout Midland Beards 51 North B.O.B. Bell’s Mills MICHIGAN Atwater Brewery BREWERS Blue Tractor 1 GUILD Eaglemonk FIRST AID WAB Tokens & Cups Great Baraboo Short’s WINTER Grizzly Peak 57 Brewpub Merchandise Ore Dock Arbor Brewing Pike 51 Corner Brewery Sherwood Big Buck Dragonmead Ameri-Can Portable Toilets BEER Mount Pleasant Grand Rapids Brewing Hopcat FESTIVAL White Flame Mock Winter. Petoskey Liberty St. Brewing Celebrate Beer. FOOD Witch’s Hat 2013 Greenbush Lily’s 4 2Wolverine Detroit Brewing Rockford Detroit Beer Olde Peninsula Royal Oak Cranker’s Harmony Redwood BAND The Livery Original Gravity Motor City Perrin Tri-City Saturday, Feb. 23rd Saugutuck 1:00 – 6:00 p.m. Jamesport Fifth Third Ballpark Copper Canyon Filling Station Founders Brewing News Jolly Pumpkin New Holland Jaden James Our Brewing MIP Brewing Round Barn Dark Horse North Peak Blackrocks Production Kuhnhenn Old Boys’ Brewing Arcadia Mitten Fenton Comstock Park, MI Frankenmuth Cheboygan Brewery Vivant 3 Ameri-Can Portable Toilets No smoking permitted in tents or covered areas. Printed on Recycled Paper. C The inks used to print this brochure are vegetable oil and tree resin-based. Both are sustainable resources. Please enjoy yourself responsibly. If you need a ride, call Metro Cab at (616) 827-6500 or Calder City Taxi at (616) 454-8080. www.mibeer.com WELCOME BELL’S BREWERY THE SCHMOHZ RIGHT BRAIN BREWERY continued Welcome to the 8th Annual Michigan Brewers Guild Kalamazoo BREWING COMPANY Thai Peanut Amber Winter Beer Festival. -
Brew Fest - Metro Detroit Chevy Dealers Right Field Patio and AAA Clubhouse - Last Call at 8:30 Pm (The AAA Clubhouse Will Remain Open After Brew Fest Ends)
WELCOME Welcome to the 2018 Brew & Fall Fest at Jimmy John’s Field. We hope you have a great time and enjoy all of the fantastic beer, food and activities that we have to offer. BEER & TICKETS You can exchange one ticket for a 3 oz. sample. Beers marked with a * will require two tickets. Additional tickets are available for purchase at the main registration table and at the merchandise container store. SCHEDULE OF EVENTS 4 pm - 9 pm - Brew Fest - Metro Detroit Chevy Dealers Right Field Patio and AAA Clubhouse - last call at 8:30 pm (the AAA Clubhouse will remain open after Brew Fest ends). - Kids Fall Fun Fest - ground level concourse along the third baseline (including mascot appearances and face painting from 5 pm to 7 pm). - Partner Appreciation - upper concourse level along the third baseline. - Ace Run Derby Disc Golf - on the field with tee times on the hour. - AAA Clubhouse will be open with football games on the TVs. - Football games will also be on in the Short Hops Craft Beer Garden (near Kids Fall Fun Fest). - Food is available for purchase in the AAA Clubhouse and at various concession stands. 4:30 pm - 8:30 pm - Laughing Madmen perform live in the Metro Detroit Chevy Dealers Right Field Patio. PLEASE DRINK RESPONSIBLY EVENT MAP Food, Entertainment and Activities A: Dugout Dogs (Hot Dog, Footlong Hot Dog, Polish Sausage, Italian Sausage, Bratwurst, Chips, Cracker Jack, Twizzlers) B: Pretzels & Popcorn (Popcorn, Pretzel Sticks & Cheese, Cinnamon Donuts, Apple Cider, Hot Chocolate, Coffee) C: Southwest Cantina (Street Tacos, Super Nacho, Chips N Cheese, Cantina Bowl) D: Hungry Howie’s Pizza E: AAA Clubhouse (See last page for menu) Laughing Madmen Band Cornhole Tournament Scotts Pumpkin Patch presented by Blake’s Farms Blake’s Cider & Donuts 2018 BREW FEST MAP Metro Detroit Chevy Dealers Right Field Patio A: B. -
Beverage Menu
Michigan Beers Michigan Cocktails By The Bottle: Mint Julep $13 New Holland Beer Barrel Bourbon, Fresh Mint Leaves New Holland Sun Dog Amber Ale and Michigan Simple Syrup Toasty caramel tones and nutty finish 4.5% Michi-Mojito $12 Dark Horse Boffo Brown New Holland Freshwater Rum, Soda Water, Simple Full body American Brown Ale, flavors of malt, caramel, Syrup and Mint Leaves toffee and a mild earthy nutty finish 6.5% Hopquila Lake Michigan Sunrise $10 New Holland Mad Hatter IPA New Holland Hopquila, Grenadine and Orange Juice Dry-hopped with a floral aroma, subtly balanced with delicious malt notes 5.7% Mitt-hattan $15 New Holland Zeppelin Bend Straight Malt Whiskey, Founders Centennial IPA Sweet Vermouth and Cherries Dry hopped with citrus accents, malty undertones with a clean hop finish 7.2% Motown Mary $10 RMD Vodka, McClure’s Bloody Mary Mix and Garlic Dill New Holland Dragons Milk Pickle Bourbon Barrel Stout with roasty malt character and deep vanilla tones 11.0% New Holland Margarita $13 New Holland Hopquila, Margarita Mix, Clockwork Founders Pale Ale Orange and Lime Juice Medium-bodied Pale Ale, refreshing citrus flavor and a distinctive floral hop aroma 5.4% Whiskey Rock & Rye $13 Journeyman Ravenswood Rye Whiskey Founders Porter and Faygo Rock & Rye Full flavor with strong chocolate and caramel malt presence 6.5% Ganders Old Fashioned $15 New Holland Zeppelin Bend Straight Malt Whiskey, Bells Lager Vernors, Orange, Bitters, Cherries and Sugar Combination of firm malt and herbal hop bitterness, refreshing as a swim in the Great -
Whites Pour Decisions
POUR DECISIONS - WHITES Glass Bottle House Sparkling ..................................................................... 6 22 Brut, France Benaccetto ............................................................................ 8 30 Prosecco, Italy 2021 Drink Menu • Updated 3/31/2021 House White .......................................................................... 6 22 Domino, Chardonnay, California Amoritas Vineyards “Hail Mary” ................................................ 9 34 BOTTLED BREWSKIS - DOMESTIC Semi-Sweet Riesling, Leelanau MI The Three Crowns ................................................................... 9 34 Michelob Ultra...................................................................................3.5 Dry Rosé, Côtes-du-Rhône France Bud Light .........................................................................................3.5 Te Henga ............................................................................... 8 30 Budweiser ........................................................................................3.5 Sauvignon Blanc, Marlborough New Zeeland Miller Light .......................................................................................3.5 Zenato .................................................................................9.5 36 PBR ................................................................................................... 3 Pinot Grigio, Santa Cristina Italy Modelo Especial Lager ..................................................................... 3.75 Daou -
Religious Rhetoric and References in Contemporary Beer Branding Julie Kappelman [email protected]
University of Puget Sound Sound Ideas Summer Research 2013 Not Just Sex That Sells: Religious Rhetoric and References in Contemporary Beer Branding Julie Kappelman [email protected] Follow this and additional works at: http://soundideas.pugetsound.edu/summer_research Part of the Advertising and Promotion Management Commons, Christianity Commons, and the Rhetoric Commons Recommended Citation Kappelman, Julie, "Not Just Sex That Sells: Religious Rhetoric and References in Contemporary Beer Branding" (2013). Summer Research. Paper 203. http://soundideas.pugetsound.edu/summer_research/203 This Article is brought to you for free and open access by Sound Ideas. It has been accepted for inclusion in Summer Research by an authorized administrator of Sound Ideas. For more information, please contact [email protected]. Abstract: Although explicit references to religion are rare in the marketplace, pictorial representations and rhetoric evocative of religious figures and concepts manifest a unique strategy in contemporary American beer branding. By reflecting societal views, prejudices, and preferences, advertising provides an enclosed narrative of how people think and in turn illustrates the way in which society is structured . This phenomenon discredits the assumption of a strict separation between the secular and the sacred. Beers with religious connotations do not monopolize the market but they do constitute a significant phenomenon in the modern beer industry. Religious references in beer branding often participate in the commodified authentic and cultivate an image of a nostalgic past through idyllic portrayals of monastic brewing. Alternately, beer branding via religion may employ irreverent, blasphemous, or offensive representations. Both the idealized and the indicting representations acknowledge a disparity between the real and the ideal in society. -
2014 Michigan Brewers Guild Winter Beer Festival Beer Guide
2014 Michigan Brewers Guild Winter Beer Festival Beer Guide Paint Creek Tangerine Wheat Snowbank Winter Warmer – Chocolate Honey Black Rye 51 North Brewing Co. (Lake Orion) Dogway IPA Hoppier Than Stout Ginger Snap Ale Belgian Margarita – Classic Wit Ale and Brandy Barrel Aged 57 Brew Pub & Bistro (Greenville) Vanilla Bean Porter Red Shedman – Imperial IPA Mayan Midnight Stout Buzzsaw – American IPA Michael Faricy’s Irish Stout Ypsilambic – A spontaneously fermented, barrel aged hefeweizen Demetrius – Barrel aged double IPA Arbor Brewing Co. Microbrewery (Ann Arbor, Dirty Love (Firkin) – Coffee stout barrel aged w/ vanilla bean, cocoa nibs & chipotle peppers Ypsilanti) Mr. Delicious (Firkin) – Imperial double IPA Mike Moroney’s Black Bourbon – Barrel Aged Imperial Stout Darkside – Black IPA HXL – IPA Terminator – Doppelbock Hop Rocket – Imperial IPA Arcadia Brewing Co. (Battle Creek) Big Dick’s Old Ale Cereal Killer – Barley Wine 2014 Michigan Brewers Guild Winter Beer Festival Beer Guide 17 Anniversary – Brown ale w/ allspice & cherries Imperial Stout B-Craft – Black Double IPA Hopmouth – Double IPA Arcadia Brewing Co. (Battle Creek) Continued Sky High Rye – West Coast Pale Ale Thunder Trail ESB IPA Shipwreck Porter – Bourbon Barrel Aged Baltic Porter Barrel Aged Lochdown – Bourbon Barrel Aged Scotch Ale Dirty Blonde – Wheat Vanilla Java Porter – English Porter Decadent Dark Chocolate VooDoo Vator – Dopplebock VJ Black – Imperial Stout Atwater Brewery (Detroit) Winterbock HopAPeel – American IPA Cherry Stout Shaman’s Porter – Barrel Aged Mai Bock Mud In Your Rye – Specialty Dark Rye Beer Super D’s IPA BAD Brewing Co. (Mason) Closed Curtains Black IPA CCC IPA 2014 Michigan Brewers Guild Winter Beer Festival Beer Guide Barrel Aged Ho Ho Holy Crap Christmas Ale Barrel Aged Belgian Stout BAD Brewing Co. -
Lite American Lager Standard American Lager Premuim American
A 1A. Lite American Lager Category: 1. Light Lager OG: 1030 – 1040 FG: 0.998 - 1.008 ABV: 3.2 - 4.2% IBU: 8-12 SRM: 2-3 Commercial Examples: Miller Lite, Bud Light, Coors Light, Amstel Light History: Lite Aroma: Little to no malt aroma, although it can be grainy, sweet or corn-like if present. Hop aroma may range from none to a light, spicy or floral hop presence. Low levels of yeast character (green apples, DMS, or fruitiness) are optional but acceptable. No diacetyl. Appearance: Very pale straw to pale yellow color. White, frothy head seldom persists. Very clear. Flavor: Crisp and dry flavor with some low levels of sweetness. Hop flavor ranges from none to low levels. Hop bitterness at low level. Balance may vary from slightly malty to slightly bitter, but is relatively close to even. High levels of carbonation may provide a slight acidity or dry "sting." No diacetyl. No fruitiness. American Mouthfeel: Very light body from use of a high percentage of adjuncts such as rice or corn. Very highly carbonated with slight carbonic bite on the tongue. May seem watery. Overall Impression: Very refreshing and thirst quenching. Ingredients: • Water: • Malt: Two- or six-row barley with high percentage (up to 40%) of rice or corn as adjuncts. Lager • Hops: Hallertau • Yeast: American Lager yeast. • Other: Copyright © 2004, BJCP, Inc. All rights reserved. Minnesota Home Brewers Association: Sean P. Hewitt 8/14/2004 1B. Standard American Lager Category: 1. Light Lager OG: 1040 – 1050 FG: 1004 – 1010 ABV: 4.2 - 5.1% IBU: 8– 15 SRM: 2- 4 Commercial Examples: Miller High Life, Budweiser, Kirin Lager, Molson Golden, Corona Extra, Foster’s Lager History: Aroma: Little to no malt aroma, although it can be grainy, sweet or corn-like if present. -
2010 Michigan Winter Beer Festival
Arbor Brewing Co. Black Lotus Brewing Co. Original Gravity Brewing Co. Sherwood Brewing Co. c Abby Normal c Detroit Hip Hops IPA 2010 Michigan Winter Beer Festival c Southpaw IPA c Buxom BlonDDe c Huxell Best Bitter c Funkin’ A Apricot Wheat c Belgian Training Wheels c Gun Powder IPA - aged on c CryeBaby c The Gift Belgian Strong Ale c County Street Amber Habaneros and pepper corns Detroit Brewing Co. Jamesport Brewing Co. Mount Pleasant Brewing Co. c Pleasuring the Pirate Imperial c Black Bottom Bourbon Stout c Primordial Porter (1 p.m. release) Detroit Lager Scottish Strong Ale Coal Stoker’s Blackberry Porter c Columbian Ski Team Extra Coffee c c c c 440 Pepper Smoker c Evil IPA Detroit Dwarf Weizenbock Iron Horse India Pale Ale c Honey Lavender Stout c c c c Bellywasher Scotch Ale c Leadbelly Oatmeal Stout Alt Bier Steam Engine Stout c c c Mistress Jades Hemp Ale Dragonmead Microbrewery Jolly Pumpkin Artisan Ales Train Wreck Amber Arcadia Brewing Co. Blue Tractor Brewery c Redwood Brewing Co. c Stimulator Doppelbock Final Absolution Tripel Madrugada Obscura - oak aged Cow Catcher Red c Roggen Berry c The Darkside Lager c c c c Dopple Sticke Alt c Incinerator Doppelbock - aged GT’s Dortmunder sour Belgian style stout Second Wind Wheat c Brigid’s Irish Red c Smoked Silly Red c c c English Barleywine 2005 on Habaneros (3pm release) Juggernaut Double Red Bog Beast - Robust Porter c Cereal Killer Barleywine c “Hands Off My Goat!!” Stout c c c Wheat Wine Full Fathom Baltic Porter Oro Guarjillito - oak aged Belgian New Holland Brewing Co. -
WINES by the GLASS - All Wines by the Glass Are a Generous 6 Ounce Pour in a 16 Ounce Glass
WINES BY THE GLASS - All wines by the glass are a generous 6 ounce pour in a 16 ounce glass WHITE * Riverside Cuvee Sparkling Wine by L. Mawby, Leelanau Peninsula, NV ~ $8 Parigot & Richard Rose Cremant de Bourgogne, France, NV ~ $10 Gradis’ Cuitta Ribolla Gialla, Collio, Italy, ’15 ~ $9 Cotiere Buttonwood Vineyards Semillon, Santa Ynez Valley, California, ’15 ~ $10 Deux Roches Macon Villages Tradition, Burgundy, France, ’15 ~ $8 Roth Estate Chardonnay, Sonoma Coast, California, ’12 ~ $9 Chateau de Karantis La Bergerie Rose, Languedoc, France, ’16 ~ $7 * Bel Lago Semi-Dry Riesling, Leelanau Peninsula, Michigan, ’15 ~ $7 D’Arendberg The Stump Jump Sticky, Adelaide, Australia, ’10 ~ $6 (3 ounce glass) RED Sharecroppers Pinot Noir, Willamette Valley, Oregon, ’15 ~ $9 GD Vajra Nebbiolo, Langhe, Italy, ’15 ~ $11 McPherson Wine Company Shiraz-Mourvedre, Victoria, Australia ’14 ~ $8 Tank Garage Winery, All or Nothing Red Blend, Napa Valley, California, ’15 ~ $11 Double Canyon, Cabernet Sauvignon, Horse Heaven Hills, Washington, ’15 ~ $9 Chateau Hyot, Castillon Cotes de Bordeaux, France, ’14 ~ $7 Montepeloso ‘Eneo’ Tuscan blend, Tuscany, Italy, ’12/13 ~ $18 WINES BY THE HALF BOTTLE Lallier Grand Cru Champagne, France, NV ~ $40 Duval-Leroy Rose Prestige 1er Cru, Champagne, France, NV ~ $55 Marchesi di Gresi La Serra Moscato d’ Asti, Piedmont, Italy, ’14 ~ $18 Domaine Vincent Delaporte Sancerre Chavignol, Loire, France, ’14/15 ~ $29 Robert Sinskey Vineyards Pinot Blanc, Los Carneros, California, ’13 ~ $25 Louis Michel Grand Cru Chablis Vaudesir,