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La Typographie À L'ère Postmoderne

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La Typographie À L'ère Postmoderne La typographie à l’ère postmoderne Alexandra Aïn To cite this version: Alexandra Aïn. La typographie à l’ère postmoderne. Art et histoire de l’art. Université Michel de Montaigne - Bordeaux III, 2018. Français. NNT : 2018BOR30044. tel-02002050 HAL Id: tel-02002050 https://tel.archives-ouvertes.fr/tel-02002050 Submitted on 31 Jan 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. Université Bordeaux Montaigne École Doctorale Montaigne Humanités (ED 480) THÈSE DE DOCTORAT EN ARTS La typographie à l'ère postmoderne Présentée et soutenue publiquement le 9 novembre 2018 par Alexandra Aïn Sous la direction de Cécile Croce Membres du jury Caroline Courbières, Professeur des Universités, Université Toulouse Paul Sabatier Cécile Croce, Maître de conférences HDR, Université Bordeaux Montaigne Bernard Lafargue, Professeur des Universités, Université Bordeaux Montaigne Xavier Lambert, Professeur des Universités, Université Toulouse Jean Jaurès Vivien Philizot, Maître de conférences, Université de Strasbourg Emmanuel Souchier, Professeur des Universités, Université Paris-Sorbonne 1 Table des matières I. Approche historique ......................................................................................................... 17 I.1. Naissance de la typographie ..................................................................................... 18 I.1.1. De Gutenberg au numérique............................................................................... 18 I.1.1.1. Naissance de la typographie ........................................................................ 18 I.1.1.2. Développement et standardisation .............................................................. 20 I.1.1.3. Typographie et avant-gardes ....................................................................... 25 I.1.1.4. Internationalisation ..................................................................................... 28 I.1.1.5. Transition .................................................................................................... 30 I.1.2. Nouvelles technologies au service de la typographie ......................................... 32 I.1.2.1. Naissance de l’imprimerie .......................................................................... 32 I.1.2.2. L’ère industrielle ......................................................................................... 34 I.1.2.3. Vers le numérique et la dématérialisation ................................................... 38 I.1.3. Caractéristiques des pensées de la lettre ............................................................ 42 I.1.3.1. Transmission des savoirs ............................................................................ 42 I.1.3.2. Recherche du caractère idéal ...................................................................... 45 I.1.3.3. Typographie comme art pluridisciplinaire .................................................. 48 I.2. Postmoderne et typographie ..................................................................................... 53 I.2.1. Caractéristiques du postmodernisme typographique .......................................... 53 I.2.1.1. Définitions autour de la notion de postmoderne ......................................... 53 I.2.1.2. Postmodernisme typographique .................................................................. 57 I.2.1.3. Caractéristiques du postmodernisme typographique .................................. 60 I.2.1.4. La fin du postmodernisme ? ........................................................................ 62 I.2.2. Typographie et culture populaire ........................................................................ 64 I.2.2.1. Pop Art prémices du postmodernisme ........................................................ 64 I.2.2.2. Le vernaculaire ............................................................................................ 68 I.2.2.3. Postmodernisme et culture populaire .......................................................... 71 I.2.3. Déconstruction ................................................................................................... 73 I.2.3.1. La déconstruction : une définition .............................................................. 73 I.2.3.2. L’influence aux Etats-Unis de la French Theory ........................................ 74 I.2.3.3. L’académie de la déconstruction ................................................................. 76 I.2.3.4. Classement et déconstruction ...................................................................... 80 I.2.4. Appropriation, pastiche, détournement .............................................................. 83 I.2.4.1. Pourquoi copier ? ........................................................................................ 84 2 I.2.4.2. L’avant-garde réappropriée ......................................................................... 85 I.2.4.3. Le désenchantement .................................................................................... 88 I.2.4.4. Le revivalisme ............................................................................................. 89 I.2.4.5. Parodie et ironie .......................................................................................... 90 I.2.4.6. L’historiscime .............................................................................................. 92 I.2.5. Transgression ? ................................................................................................... 95 I.2.5.1. La transition douce ...................................................................................... 95 I.2.5.2. Le culte de la laideur ................................................................................... 97 I.2.5.3. Emigre et la lisibilité ................................................................................. 101 I.2.5.4. Le crime typographique ............................................................................ 105 I.2.6. Modernistes contre postmodernistes ................................................................ 106 I.2.6.1. La querelle des modernes .......................................................................... 106 I.2.6.2. Modernistes contre postmodernistes ......................................................... 107 I.2.6.3. Apaisement ? ............................................................................................. 112 II. La typographie liquide : porosité des frontières ............................................................. 114 II.1. À la conquête de nouveaux espaces ....................................................................... 114 II.1.1. Architecture de la lettre .................................................................................... 114 II.1.1.1. Conceptions partagées .............................................................................. 114 II.1.1.2. La lettre dans l’architecture d’avant-garde ............................................... 116 II.1.1.3. L’architecture à l’ère postmoderne ........................................................... 120 II.1.1.4. Architecte et designer ............................................................................... 123 II.1.2. Espace urbain et typographie vernaculaire ....................................................... 125 II.1.2.1. La typographie urbaine vecteur d'expression sociale ................................ 125 II.1.2.2. Le voyage vernaculaire ............................................................................. 129 II.1.2.3. Safari typographique ................................................................................. 131 II.1.2.4. La ville comme typographie ..................................................................... 133 II.1.3. Poésie et écriture .............................................................................................. 136 II.1.3.1. Le calligramme ......................................................................................... 136 II.1.3.2. Jeu de lettres .............................................................................................. 139 II.1.3.3. Lettrisme et poésie concrète ...................................................................... 141 II.1.3.4. Typoésie .................................................................................................... 146 II.1.3.5. Poésie visuelle typographique numérique ................................................ 150 II.1.4. Typographie et langage .................................................................................... 153 II.1.4.1. Réinventer le langage ................................................................................ 153 II.1.4.2. Plasticité de la langue ................................................................................ 156 II.1.4.3. Corps et langage ........................................................................................ 161 II.1.5. La typographie dans les lieux d’art .................................................................
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