A Krusty Experience
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Th e Th e m e d Ent ert a in m e nt Asso ci a tio n’s 15th Th e a Aw ards A Krusty Experience • Th e Sim pso ns Rid e a t Univ ersa l Stu dios Florid a a n d Univ ersa l Stu dios Hollyw o o d of the ride would be refreshed or new. "ey where Back to the Future – the Ride once stood. also applied green-building values through such Inside the show building is a “midway” lined measures as utilizing some 2,500 LED lights to with carnival booths manned by Springfield’s cut power usage by almost 75%. “finest” residents, ranging from Patty and Selma to Hans Moleman. Here, character videos seem "e Simpsons Ride is a perfect homage to to interact with each other creating a witty and b y Bri a n Sz a ks everything “D’oh!” "e ride sits within its own entertaining banter. unique environment: Krustyland theme park. he Simpson family hasn’t exactly been It is ostensibly owned by Krusty the Clown, A large monitor overhead begins the first pre- Tknown for flawless family vacations. It who has a knack for “sparing all expenses,” and show, drawing guests further into the storyline seems that every time Homer, Marge, Bart, Lisa has, as the story goes, opened his own property and evoking a sense of escapism into the Simpsons and Maggie embark on a trip, we can expect adjacent to Universal Studios. Guests are treated realm. Here guests learn that Sideshow Bob has something to go wrong. In fact, the family has to a facade that boasts a faux roller coaster and snuck into Krustyland in another attempt to kill never visited a theme park without causing themed carny games, and even a giant Krusty Bart (he has had numerous failed attempts in the mayhem in one form or another. head that guests walk through. past) and the guests have been invited to ride Krusty’s new “thrill-tacular” ride. Breaking up In the past, the family has triggered human- "e queue, which leads guests to three different into groups of six, guests are led into a second killing parade robots with the flash of a camera levels, houses monitors that play a mixture of pre-show room where they learn more about at Itchy and Scratchy Land, Homer has had classic Simpsons clips as well as new material, the ride, are pulled further into the story and his one-too-many-donuts stomach stuck in the including a fantastic short featuring Doc Brown watch a humorous safety video featuring Itchy H2WHOAH! waterslide at Mt. Splashmore that explains why Krusty built his theme park and Scratchy. Water Park, and even sweet innocent Lisa has gone on a drunk rampage through Duff Gardens after drinking the water from “Little Land of Duff” ride. Viewers of !e Simpsons TV episodes can be assured that the yellow (or canary and goldenrod) clan of five will be experiencing just under 30 minutes of comedy, action and mayhem. "ese factors made the concept of "e Simpsons Ride a natural fit for both Universal Studios Orlando and Universal Studios Hollywood. Of course, being a great fit does not mean a simple task. Universal Creative had to design and construct a ride that would not only fit inside of a preexisting ride building, but would also fit the brand: the overall theme and culture of !e Simpsons. "roughout the 1990s and well into the 2000s, the ride buildings on both coasts were occupied by the Back to the Future – the Ride simulator attractions. But in 2007, Universal Creative decided that Doc Brown had flown his last DeLorean, and it was time for something fresh... and yellow. Universal’s project team worked closely with vendors to ensure that every aspect The Simpsons Ride at Universal Studios Hollywood Brian Szaks ([email protected]) was the East Coast Editor of InPark magazine for over five years. He is now the Manager of Member Relations for the !emed Entertainment Association. 29 Th e Th e m e d Ent ert ain m e nt Asso ci a tio n’s 15th Th e a Aw ards Once the attraction doors open, guests filter into the loading area for the main show, designed to look like a station for a classic dark ride. "e cars, complete with faux dark-ride guide wheels on the back, are somewhat reminiscent of the original Back to the Future ride with their over the head “gull-wing” doors. Each car has 12 speakers that utilize an impressive 6.1 surround sound system. "ose, together with the 90 other speakers in the dome (including subwoofers) all assist in transporting riders into Springfield. As the cars begin to rise nine feet on their scissor- lift motion based platform, placing visitors inside the vast dome screen, the video starts and they are plunged into the animated world that literally surrounds them. Disbelief is readily suspended and from that moment on, the ride is a fastpaced, laugh-a-second romp through Krustyland as Sideshow Bob chases after Bart as the guests follow along. Hidden jokes, nods to the past and light-hearted jabs at numerous other theme park attractions and at Universal itself, are assisted with water squirts, flashes of light and a surprisingly effective baby powder scent. "e attraction leaves guests with a reminder why !e Simpsons is still going strong as the longest running sitcom after 20 years, why motion simulators are still effective and why details and creativity are essential to the creation of a successful immersive and compelling experience. 30 Th e Th e m e d Ent ert ain m e nt Asso ci a tio n’s 15th Th e a Aw ards The SImpsons Ride, Universal Studios Hollywood and Universal Studios Florida Th e a A w ard for O utst a n din g A c hievement: Attra c tio n Universal Parks & Resorts Gracie Films Maureen Johnston, Color Boards Tom Williams, Chairman & CEO Matt Groening, Creator and Executive Producer Mitchell Schneider, Concept Designer Mark Woodbury, Pres. & CCO, Universal Creative James L Brooks, Executive Producer Mike Marquez, Concept Illustrations Michael Silver, Sr. V.P., Business & Legal A!airs Denise Sirkot, Executive Vice President Erik Neergaard, !emespace, Inc., Concept Illustr. Charlie Gundacker, Sr. V.P., Attraction Dev. Matt Walker, Concept Writer Steve Blum, Sr. V.P., Engineering & Safety #e Cast Ryan Harmon, Concept Writer Dale Mason, V.P., Creative & Executive Art Dir. Nancy Cartwright: Bart Simpson, Maggie Brian Dudash, B. Dudash & Associates, Inc., Cost Dan Memis, V.P., Finance & Administration Simpson, Nelson Muntz, Ralph Wiggum, and Est. Brawner Greer, V.P., Business & Legal A!airs #e Happy Little Elves Frank Moynihan, Estimating Service Mike Kiddoo, Director, Engineering Dan Castellaneta: Homer Simpson, Krusty !omas Potter, H. W. Davis Construction, Inc., Justin Schwartz, Ride and Show Engineer the Clown, Grampa Simpson, Groundskeeper General Construction / Management Willie, Squeaky Voiced Teen, Hans Moleman, Jill Shargaa, Graphic Designer - Presentations Contract Administration Barney Gumble, Kodos, Repo man, and Mr. Andy Crabtree, Graphic Illustrator Karen Trauger, Michelle Hines, Kathy Wheeler, Freidman Raymond Keim, Graphic Illustrator Elan MacIntosh Julie Kavner: Marge Simpson, Patty Bouvier and Scott Wren, Graphic Illustrator Simon Hiracheta, Financial Analyst Selma Bouvier Wayne Clark, Miller Clarke Design, Graphics James Kirkpatrick, Senior Cost Analyst Yeardley Smith: Lisa Simpson Designer Katy Pacitti, Creative Resources Manager Hank Azaria: Chief Wiggum, Apu Nahasapee- David Morris, Illustrator mapetilon, Moe Szyslak, Professor Frink, Cletus Ryan Smith, Illustrator Executive O"ces Spuckler, O"cer Lou, the Sarcarstic Man, Snake David Tear, Management of Scenic Components Sonya Berish, Michael McGuire, Jen Bark, Jailbird and Pants-O! Johnson Eric Morgan, Eric L. Morgan, Architect, P.A., Carol Biagetti, Dianne Decker Kelsey Grammer: Sideshow Bob Onsite Design Support Michael McGuire, UP&R Rep. to THEA Pamela Hayden: Milhouse Van Houten Jonathan Douglas, VOA Associates, Inc., Retail Russi Taylor: Martin Prince Concept Designer #e Project Team Christopher Lloyd: Doc Brown Erik Neergaard, !emespace, Inc., Ride vehicle Michael A. West, Executive Producer Concepts Writers Scott Stewart, Project Director Je" Smith, Scope Writer Al Jean, John Frink, Tim Long, Daniel Mark Rhodes, Media Producer Tim Madison, Script writer Chun, Joel Cohen, Michael Price, Matthew Chris Lauren and Jennifer Sauer, Creative Directors Jason Townley, Second Shift Support Warburton, Matthew Selman Eric !omas, Attraction Designer Deborah Palmer, Show Set & CAD Designer Mike Esmonde, Technical Manager Directors Steve Mitchell, Show Set Designer Jay Kuiper, Technical Manager Richard Raynis, Matthew Selman David Morris, Show Set Designer Randy Mazely, Construction Manager Rich West, Show Set Designer Robert Frazer, Technical Coordinator 20th Century Fox Robert Michael Noles, Show Set Designer Deborah Witt, Project Coordinator Elie Dekel, Exec. V.P., Licensing & Merchandising Stephanie Girard, Show Set Designer Kathleen Parrish, Project Assistant Howard Nelson, V.P.,Worldwide Promotion Steve Mitchell, Show Set Designer Jim Dooley, Principal Music Production Paul Dennis, Show Set Support Peter J Lehman, Visible Sound Inc., Princ. Audio Mixing Blur Studios - CG Animation Pat Vogtli, Storyboard Art Tony Micelli, Sound Editor Al Shier and Debbie Yu, Producers Eric !omas, Storyboard Art and Illustration Yas Takata, Ride Director Mitchell Schneider, Storyboard Artist Universal Creative, Hollywood Leo Santos and Dan Rice, CG Supervisors Whitworth Stokes, !e Truly Dangerous Company, Chip Largman, Vice President, Universal Creative Andy Grisdale, Layout Artist Technical Consultant Frasier !ompson, Project Director Paul Kent, Electrosonic Systems, Inc., 3D Reel FX Entertainment - Additional CG Animation Chris Lauren, Creative Director Projection Study Nick Bliobenes, Executive Producer Bill Whitcomb, Technical Director Je" Bobbin, Show System Integrators, LLC, A/V Chuck Peil, Main Show Producer Paul Cuocco and John Dunne, Technical Mgrs.