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Press Release Press Release TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury Communication Instruments Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer, the world leader in luxury sports watches and chronographs, has teamed up with the famous Automobili Lamborghini S.p.A. Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Communications Director Raffaello Porro Lamborghini communication instrument. [email protected] The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 Communications Department mechanical components, many derived from legendary TAG Heuer chronographs. Like the Rita Passerini supercar, it handles beautifully, with such distinctive features as a dual-time display for [email protected] discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track Public Relations Manager incoming calls. Pr Manager and Press Officer In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finely- Northern Europe tuned device will be sold worldwide. Claudia Schneider [email protected] “Relentless in its pursuit of performance, TAG Heuer has revolutionized first timekeeping and now mobile communication by finding technological inspiration in professional motor sports Press Officer Italy and Southern and Grand Tourism cars,” said Steve Amstutz, General Manager for TAG Heuer Europe Communication Instruments. “In partnering with Automobili Lamborghini, TAG Heuer Clara Magnanini [email protected] reinforces its automotive legacy with the most extreme supersportscar of all.” Housed in black titanium carbide coated 316L stainless steel, the razor-sharp design of the Press Officer UK and Middle East Juliet Jarvis MERIDIIST Automobili Lamborghini references the super sports car down to its famed [email protected] signature on the battery cover – the same as on the Lamborghini Murciélago LP 640’s V12 engine block. The back of the device is engraved with its limited edition number while the Press Officer North America Soon Nguyen minimalist black keyboard is customized with Automobili Lamborghini’s trademark Taurus [email protected] bull on the steel central button. Via Modena, 12 The MERIDIIST Automobili Lamborghini is luxuriously crafted and detailed, marrying the most 40019 Sant’Agata Bolognese prestigious materials and advanced components in the watchmaking and automotive worlds. Telefono +39 051-6817716 The display is made from 60.5 carats scratch-resistant sapphire crystal, combining Telefax +39 051-6817737 exceptional light transmission with great stability in all thermodynamic conditions. Its battery www.lamborghini.com life is unrivalled and offers a seven hours talk time or 28 days standby power. Requiring three years of intense research and development, 700 prototypes, and the punishing quality control testing for which TAG Heuer and Lamborghini are famous, the MERIDIIST Automobili Lamborghini is an extraordinary communication device of bespoke digital engineering. It’s hot-wired with sound processes and chamber design fine-tuned for crystal clear acoustics. Special software enables customized Automobili Lamborghini screen animation and wallpaper. The ultra-sensitive antenna – twice as efficient as other radio standard-compliant products – ensures the MERIDIIST Automobili Lamborghini’s unbeatable connectivity where all other communication instruments fail. "The MERIDIIST Automobili Lamborghini epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car Brands and engineers to come up with unique Masterpieces in all three fields we compete. We are very proud of this new partnership with such a great Brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group. TAG Heuer and Automobili Lamborghini: A Shared Passion for Precision and Performance The master of time to a formidable 1/10,000th of a second, TAG Heuer has merged timekeeping and motor-racing in a number of award-winning timepieces: From the original Monaco, the watch made famous by Steve McQueen in the 1970 race film classic “Le Mans,” to its groundbreaking new offspring, the just-launched Monaco V4 with its double-patented belt-driven movement inspired by the V-shaped cylinders in a high-end motor racing engine. Since 1963, Lamborghini has been the purest, most muscular expression of performance. Engineered for explosive power and spectacular speed and beauty, the super sports car is the singular vision of an Italian industrialist, Ferruccio Lamborghini. A true “gentleman driver” and long-time lover of the Gran Turismo automobile, Lamborghini was unsatisfied with every other car on the road. Therefore, he and his successors defied convention, creating the ultimate ride – one that is unlike any other car on the road. “The MERIDIIST Automobili Lamborghini is the culmination of the high-performance, design-demanding and perfection-driven ethos that TAG Heuer and Automobili Lamborghini share,” noted Amstutz. “A communication instrument of uncompromised calibre and capabilities, it seriously upgrades the way the world connects.” The TAG Heuer MERIDIIST Automobili Lamborghini will be available in November at select retailers in watch and jewellery network, and select Automobili Lamborghini retailers. For further information please visit www.tagheuer.com/meridiist Press Corner TAG Heuer: http://meridiist-presscorner.modelabs.com/ About TAG Heuer TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is the first watchmaker ever to master luxurious chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and its drivers Lewis and his teammate Heikki Kovalainen. TAG Heuer, more than ever, epitomizes prestige and performance through partnerships with 2007 F1 World Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger Woods and WTA tennis star Maria Sharapova, as well as Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. About Lamborghini Founded in 1963, Automobili Lamborghini is headquartered in Sant’ Agata Bolognese, in Northeastern Italy and manufactures some of the world’s most sought-after super sports cars. With 123 worldwide, Automobili Lamborghini has created a succession of dynamic and elegant super sports cars including the Miura, Islero, Urraco, 350GT, Espada, Countach, Diablo, Murciélago LP 640, Murciélago LP 640 Roadster, Gallardo SE, Gallardo Superleggera, Reventón Coupe, Gallardo LP 560-4 Coupé and Spyder, Murciélago LP 670-4 SuperVeloce, Gallardo LP550-2 Valentino Balboni and the recently introduced Reventón Roadster. For more information on Automobili Lamborghini, please visit the Web site at www.lamborghini.com. TECHNICAL SPECIFICATIONS Design and finishing 316L stainless steel case with Black PVD (titanium carbide) surface treatment 316L stainless steel specific Automobili Lamborghini finishing: Satin & polished battery cover plate with black “Automobili Lamborghini” engraving Satin plate with limited edition number engraved Satin camera shutter Polished side keys Polished top and bottom bars deco Backlit mechanical stainless steel keypad with black PVD coating Automobili Lamborghini selection key on key ring 60.5 carats of sapphire crystal glass on dual display screens Automobili Lamborghini ON & OFF animations, sounds, wallpapers Dimensions: 112mm x 46mm x 15.5mm Weight: 160g Performance Autonomy: 28 days stand-by, 7 hours talk time Imaging: 2 megapixel high-quality camera sensor (CMOS low noise) digital camera: 1,200 x 1,600 pixels Image quality-maximising and colour rendering software Mechanical, automatic preview-triggering sliding camera shutter Image formats supported: JPEG, GIF, BMP Audio: Music playback (MP3, AAC, AAC+) Video: Video recording and playback (H263-AMR, MPEG4-AMR, MPEG4- AAC) End-user memory: 2GB USB 1.0 with mass storage for easy multimedia objects exchange with PC Network Worldwide GSM network-compatible for best performance GPRS class 10 Quad-band: covers all GSM countries Hardware 2 LCD screens: Front screen: LCD, 240 x 320 pixels, 260k colours, TFT – 1.9’’ Top screen: OLED, 96 x 16 pixels Acoustics: separate earpiece for call mode; loudspeaker for handsfree, ringtones and music playback Long duration battery: Li-lon 950mAh Applications Phonebook: up to 1,000 contacts (multi-entries and Outlook synchronisation) Messaging: SMS, MMS Browsing: WAP 2.0 Application: JAVA 2.0 PC synchronisation: contacts, messaging, multimedia Apps: World clock, alarm, agenda, calendar, currency converter, chronometer, calculator Voice recorder Client e-mail Connectivity Bluetooth: headset, car kit and data exchange profiles Single I/O connector for charging, data exchange and wired stereo headset via standard mini-USB Stereo Bluetooth for audio with compatible devices USB connection Built-in modem Compatible with any operator/SIM card .
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