Journal of Public Administration and Governance ISSN 2161-7104 2013, Vol. 3, No. 3 Switching intentions in Telecom industry: a case of University students in Bahawalpur Muhammad Rizwan Lecturer, Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan. Email:
[email protected] Muhammad Aurangzeb khan MS Scholar, Department of Management Sciences The Islamia University of Bahwalpur, Pakistn Rabia khan MS Scholar, Department of Management Sciences The Islamia University of Bahwalpur, Pakistn Saima shafiq MS Scholar, Department of Management Sciences The Islamia University of Bahwalpur, Pakistn Accepted: September 13, 2013 DOI: 10.5296/jpag.v3i3.6226 Abstract Consumers are the valuable assets of the organization as they are the ultimate destination of any product or services since they are the ultimate users of the any product or services thus the success of any organization depends upon the satisfaction of the customers, if not they will switch to other brands. The present paper attempt to study the consumer switching intentions in the telecommunication industry. The research aimed to find the reasons behind the customer switching behavior in cellular services sector of Pakistan. To conduct the research, we surveyed 170 respondents across the different departments in the ISLAMIA UNIVERSITY BAHAWALPUR. The survey was based on the self administered questionnaire. Respondents were selected on the random basis. After examining the collected 355 www.macrothink.org/jpag Journal of Public Administration and Governance ISSN 2161-7104 2013, Vol. 3, No. 3 results, we inferred that the customer switching intentions mainly dependent on the price, core service failure and then the customer satisfaction.