2003 Coaching Academy Playbook
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20020033 COACHINGCOACHING ACADEMYACADEMY PLAYBOOKPLAYBOOK Copyright © 2001, 2002, 2003, The National Football Foundation and College Hall of Fame, Inc., National Football League, NFL Players Association, Sportvision. ALL RIGHTS RESERVED No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of The National Football Foundation and College Hall of Fame, Inc., 22 Maple Avenue, Morristown, New Jersey 07960, or without the prior written permission of the National Football League, 280 Park Avenue, New York, New York 10017. Portions of this publication are adapted from material copyrighted by Cooper Publishing Group, LLC for use in this manual only by The National Football Foundation and College Hall of Fame, Inc., National Football League, and NFL Players Association. No further use of this material is permitted without permission from Cooper Publishing Group, LLC, Post Office Box 1129, Traverse City, Michigan 49685. Produced by NFL Creative. Project Manager: Joe Velazquez. Graphic Designers: Jim Hudgens, Susan Kaplan, Jackie O’Camb, and Will Tham. Cover Designed by Jim Hudgens. Printed in Wisconsin by Banta Book Group. CONTENTS Section Page I Coaching Academy Program Overview 1 II Coaching Philosophy— 3 Developing Winners In Football and Life III Football Skills—Successful Offense 11 Successful Youth Offense 55 IV Football Skills—Successful Defense 75 Successful Youth Defense 111 V Football Skills—Successful Special Teams 131 Successful Youth Special Teams 174 VI Coach–Player Communication 187 Chapter 1: Communicating Effectively 187 Chapter 2: Giving Effective Demonstrations 198 Chapter 3: Giving Effective Feedback 206 VII Program and Team Management 213 Chapter 1: Organizing To Win 213 Chapter 2: Effective Practice Planning 266 Chapter 3: Effectively Dealing With Parents 275 VIII Player Life-Skills Development: 291 Developing Winners In Football and Life Chapter 1: Coaching Life Skills On the Run 291 Chapter 2: The Power 4W Success System 302 Chapter 3: The Coach As a Mentor Of Young People 318 X Program Follow-Up 417 i NFL/NFF COACHING ACADEMY Content Editor Daniel Gould, Ph.D. Department of Exercise and Sport Science University of North Carolina–Greensboro Authors Daniel Gould, Ph.D., Larry Lauer, M.S., Karen Collins, M.S., Yongchul Chung, M.S., Amy Nakamoto, B.A., Cristina Rolo, M.S., and Nori Sie Pennisi, B.A. Department of Exercise and Sport Science University of North Carolina–Greensboro Tom Bass Former NFL Coach San Diego Chargers, Cincinnati Bengals, Tampa Bay Buccaneers Author of Play Football the NFL Way Russ Medbery, Ph.D. Exercise and Sport Sciences Department Colby-Sawyer College Linda Petlichkoff, Ph.D. Department of Kinesiology Boise State University Brent Steuerwald Head Football Coach Shenendehowa High School Al Petitpas, Ph.D. Department of Psychology Springfield College Chris Klieman Sportvision Olathe, Kansas Note: Small Portions of Sections 6 and 8 contain copyrighted material used with the permission of Steven J. Danish and the Life Skills Center at Virginia Commonwealth University. ii NFL/NFF COACHING ACADEMY Program Development Team Bob Casciola, President, The National Football Foundation Mickey Chianese, M.D., Pediatrics and Sports Medicine, Pro Health Yongchul Chung, M.S., Department of Exercise and Sport Science, University of North Carolina–Greensboro Beth Colleton, Director of Community Affairs, National Football League Karen Collins, M.S., Department of Exercise and Sport Science, University of North Carolina–Greensboro Steve Danish, Ph.D., Director, Life Skills Center, Virginia Commonwealth University Donna Duffy, M.S., Department of Exercise and Sport Science, University of North Carolina–Greensboro Rob Fazio, M.Ed., Life Skills Center, Virginia Commonwealth University Carl Francis, Director of Communications, NFL Players Association Len Genova, President, NYC, Nassau and Suffolk Chapters, The National Football Foundation Daniel Gould, Ph.D., Department of Exercise and Sport Science, University of North Carolina–Greensboro Jerry Jewell, Former Head Coach, Levittown Division High School Chuck Klausing, Retired Coach, Indiana University of Pennsylvania Alex Kroll, Former Chairman, Young & Rubicam and the Ad Council Larry Lauer, M.S., Department of Exercise and Sport Science, University of North Carolina–Greensboro Sharon Lincoln, Executive Director, Coalition of Americans to Protect Sports Allison Lucey, M.S., Women’s Sport Foundation John Mackovic, Head Football Coach, University of Arizona iii Russ Medbery, Ph.D., Exercise and Sport Sciences Department, Colby-Sawyer College Jerry Moore, Head Football Coach, Elizabeth High School Amy Nakamoto, Department of Exercise and Sport Science, University of North Carolina– Greensboro Michael Palisi, Vice President, Nelligan Sports Marketing Rick Perko, Senior Director, Sales, Sportvision Al Petitpas, Ph.D., Professor, Department of Psychology, Springfield College Linda Petlichkoff, Ph.D., Professor of Kinesiology, Boise State University Cristina Rolo, M.S., Department of Exercise and Sport Science, University of North Carolina–Greensboro Karen Schneider, M.D., Orthopedics and Sports Medicine Rod Sharpless, Linebackers Coach, University of Maryland Nori Sie Pennisi, Department of Exercise and Sport Science, University of North Carolina–Greensboro Brent Steuerwald, Head Football Coach, Shenendehowa High School Grant Teaff, Executive Director, American Football Coaches Association Kelly Thalman, NFL/NFF Coaching Academy Coordinator, The National Football Foundation Gene Washington, Director of Football Development, National Football League George Young, Senior Vice President of Football Operations, National Football League Judith Young, Executive Director, National Association for Sport and Physical Education iv Dear Coach: Welcome to the National Football League/National Football Foundation Coaching Academy Program. The National Football League and its players are proud to be part of this program designed to support youth and high school football coaches. Youth and high school football is the foundation of our game. For many of us, that is where our interest in football began. Many current and former NFL players tell us that their youth and high school coaches played critical roles in their development both as players and as people. This program recognizes that one of the best ways to help America’s young people is by supporting and enhancing the skills of youth sports coaches. Developing outstanding youth football coaches is the mission of this Coaching Academy. The program explores coaching philosophy as well as the specifics of offensive, defensive, and special teams play. Planning and organization, coach- player communication, life skills, and player safety also are covered. This program is an investment in the future. We salute your dedication to young people and football, and look forward to working with you in our Coaching Academy Program. Sincerely, PAUL TAGLIABUE GENE UPSHAW Commissioner Executive Director National Football League NFL Players Association v SECTION I PROGRAM OVERVIEW Section I: Coaching Academy Program Overview Section Objectives This introductory section of your Coach’s Playbook has four objectives. These include: • Welcoming you to the NFL/NFF Coaching Academy Program (CAP); • Introducing you to the CAP; • Describing the CAP materials you will receive; • Discussing how you can best use the CAP materials to improve your coaching. About the Coaching Academy Program Mission and Goals The National Football League (NFL) and National Football Foundation (NFF) have formed a partnership to initiate the NFL/NFF Coaching Academy Program (CAP). The CAP was developed in an effort to facilitate the growth of the game and to insure the positive development of all those young people participating. The mis- sion of the CAP is simple, but critical. It is designed to elevate the quality of football coaching at the youth and high school levels across America and expand the game of FOOTBALL. This mission is reflected in the program’s guiding motto: “developing winners in football and life.” By improving the quality of coaching, positive youth development will be fostered and the number of participants in the game will increase. By participating in the CAP, you will enhance your football coaching knowledge and learn ways to impart that knowledge to your players. You will also learn how to maximize enjoyment for your players, while at the same time insuring that they participate in a physically and psychologically safe environment. Most important, you will learn ways to help your athletes develop as football players, good citizens, and productive members of society. Finally, you will interact with and better understand coaches from all levels of the football community. Your participation will help strengthen the network of football coaches in America. Program Description The CAP curriculum covers six essential areas needed to teach the game of football effectively to young people and run a successful and safe program in a positive learning environment. These areas include: • Coaching Philosophy: Developing Winners in Football and Life • Football Skills and Strategy (offense, defense, and special teams) • Coach-Player Communication • Program and Team Management—Organizing to Win • Life Skills Development—Teaching Players How to Succeed in Football and Life • Player Health and Safety—Playing