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2015 Annual Report

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2015 Annual Report Annual Report 2015 Vision Museums are valued public institutions that inspire understanding and encourage solutions for a better world. 2 CMA – Annual Report 2015 Mission The CMA exists to advance Canadian museums to ensure meaningful connections with their communities by providing leadership, fostering a national museum community and increasing the value of museums to society. CMA – Annual Report 2015 3 Values LEADERSHIP: We value enhancing the leadership skills of museum professionals at all levels to further the goals of the CMA and the museum community. INNOVATION: We support innovation for the Association and the community, and we seek different ideas and embrace new approaches to enhance the value of museums in society. SOCIAL BENEFIT: We believe that museums exist to achieve public good. INCLUSIVENESS: We embrace inclusion by respecting diversity and seeking different perspectives and opinions. COLLABORATION: We believe in the benefits of partnerships and working together to bring greater strength to the community as a whole. MEMBERSHIP: We value the participation of members, which strengthens our profession. 4 CMA – Annual Report 2015 New Strategic Plan, New Vision, New Achievements! In April, the CMA unveiled its new Strategic Plan, which was close to three years in the making. The power of this new and revised vision is impressive. The results have been immediate and yet there is still more to come. The Association launched new professional development opportunities and fine- tuned others. We saw an eight per cent growth in membership. We held several special conferences with rave reviews, including our recent Travelling Exhibition Symposium and Museum Enterprises Conference. The same positive results poured in for our advocacy activities, including Canadian Museums Day on Parliament Hill in January 2016. We experienced an overflow of registrations to many of our recent events and it Manon Blanchette was more than difficult not being able to accept everyone. Our National Conferences have become extremely popular and well attended, with speakers waiting in the wings. Our communication platforms continued to be revised for effective outreach to members and the general public. Our plans for the future are equally impressive, and we balanced our budget once again! Your association is thriving right now, even without any new funds from the federal government. We have become skilled at raising funds from the private sector in order to subsidize your costs for our many events. 2015 saw the election of a new majority Government for Canada. The CMA and many members played a significant role during the election campaign — securing positions from all major parties. The Liberal Party promised to increase funding for John G. McAvity Young Canada Works in Heritage and double the investment in the Canada Council for the Arts, among many other initiatives to support our culture. The Conservatives responded to the CMA’s matching donations proposal with a $15 million per year pledge. The NDP, Bloc Québécois and Green Party all enthusiastically wanted to work with the CMA for a robust cultural community. We know there is much more to be accomplished, many new partnerships to be made and other goals to be met, but we are well on that road forward. We have a strong Board of Directors, and we wish to thank them for the energy, ideas and wisdom they brought to your association. Mostly, we want to thank you — our members — who have chosen to believe in the CMA. Thank you so very much. Sincerely, Manon Blanchette John G. McAvity, C.M. President Executive Director CMA – Annual Report 2015 5 Goal 1: Museum professionals have the required information, tools and resources, and effective networks to connect with each other and the sector. 6 CMA – Annual Report 2015 National Conference 2015 Public engagement… Not a trend, but the future Fresh ideas were shared in historic Banff, Alta., from April 13th to 17th, during the CMA National Conference, where museum professionals from across Canada discussed the limitless possibilities of public engagement done right. Delegates discussed how public engagement plays a vital role in museums and how cultural institutions make communities better places to live. Inspiring keynote addresses by Jack Lohman, Seamus O’Regan, Jasmine Palardy, Richard Sandell and Johann Zietsman kept people engaged in spite of the backdrop of Banff’s spectacular scenery. CMA 2015 Conference Attendance Overall Satisfaction Level This project has been made possible in part by the Government of Canada. Top two words used to describe the conference n 80% — Professional n 62% — Friendly “Over 30 volunteers planned the conference and made it a success.” CMA – Annual Report 2015 7 Speakers Over 344 “participants.” Jack Lohman Richard Sandell Johann Zietsman Jasmine Palardy Study Tours Education Sessions Guided walking tour. Snowshoeing in Banff National Park. 8 CMA – Annual Report 2015 Evening Events John G. McAvity, CMA Executive Director. Learning to dance at the Wild Bill’s Legendary Saloon. Delegates at the Opening Ceremony. Reception at the Whyte Museum of the Canadian Rockies. Delegates at the Awards Ceremony. Delegates at the CMA Closing Banquet. Over 40 professional “development sessions. ” Reception at the 2016 Halifax Conference reveal. CMA – Annual Report 2015 9 Travelling Exhibition Symposium The first Travelling Exhibition Symposium took place on December 2nd and 3rd in Gatineau, Que. The professional development symposium included many presentations, case studies and discussions. Museum professionals who participated in this maiden edition found answers to the question “why travel?” Museum Enterprises Conference As an added bonus, delegates also attended the opening of the Vikings exhibition at the Canadian Museum of History. The business of running a museum or gallery is becoming an There were 86 participants overall with an average of 83 per increasingly challenging task. The erosion of public funding cent overall satisfaction level. 90 per cent of the participants means museums and galleries are expected to do much more indicated that the Symposium led to an improvement in their with less. They are expected to find new revenue streams, knowledge, skills and/or practices. to make operations more efficient and to compete in an ever-changing, whiz-bang world. This complex environment signaled the need for a refocusing of the annual Museum Retail and Visitor Services Symposium. This is why the 2015 Museum Enterprises Conference covered a broader range of topics, including revenue generation, development and fundraising, retail and food operations, visitor services, admissions, membership, rentals, and special events. The Conference was held at the Hilton Toronto Hotel, Ont., from January 22nd to 24th with over 73 delegates. 62 per cent were first time participants and their satisfaction level was an average of 85 per cent. 87 per cent of the participants indicated the sessions were pertinent to their job and the knowledge gained will be applied to their own work. 10 CMA – Annual Report 2015 Communications Power Your Membership, Gain A Fresh Perspective and Stay Connected With Us! We moved many of our membership administration services online, making interaction between members and CMA staff a breeze. Our new website, www.museums.ca, quickly became a vital component of the online information hub on the Canadian museum sector, with information highlighted on the homepage in the form of news releases, events and social media posts. Ideas that challenge the norm, a fresh point of view and relevant discussions were featured in our biweekly electronic newsletters, communiqués, bimonthly Muse magazines and blog posts. Special Conference newsletters were distributed every other week in the two months leading up to the 2015 National Conference. Our social media communications grew quickly, both in reach and in the type of platforms we use to engage members and the general public. Promotion of our activities and services reached new digital heights and unveiled new opportunities for cross-promotion with partners, provincial and territorial museum associations. Members continued to receive informative daily news clippings. The News Clipping Service is essential to our outreach efforts, with over 200 clippings produced by CMA staff. Special Student Issue of Muse We are proud to have partnered with the museums studies and graphic design programs at the Université du Québec en Outaouais (UQO) in Gatineau, Que., to develop and produce a special student issue of Muse magazine. The March-April 2015 issue was entirely developed and designed by students and professors from UQO, under the supervision of the CMA’s communications team. The collaborative partnership, integrated in the students’ curriculum, created a unique learning experience where students could share their ideas, opinions and accomplishments. The experience will be repeated in the future with other universities and colleges across Canada. CMA – Annual Report 2015 11 Muse Magazine — More than 2,000 Readers! These publications have been made possible in part by the Government of Canada. CMA Bursary Program Canadian museum professionals, students and volunteers who wish to attend professional development activities rely on CMA bursaries for financial assistance. There are three types of professional development bursaries — Conference, Emerging and Mid-Career. Thanks to the support of the Department of Canadian Heritage, a total of 97 bursaries were distributed to museum professionals
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