Government of India Government of Uttarakhand United Nations Development Programme World Tourism Organization
Uttarakhand Tourism Development Master Plan 2007 - 2022
Final Report Volume III - Appendices
April 2008
Appendix 1
List of Abbreviations
Uttarakhand Tourism Development Master Plan Final Report
Appendix 1: List of Abbreviations
ABTA Association of British Travel Agents ADB Asian Development Bank AICTE All India Council for Technical Education ASIUA Adventure Sports Institute of Uttarakhand BCU British Canoe Union BOI Board of Investments CBE Community Based Enterprises CBO Community Based Organisation CBT Community Based Tourism CEO Chief Executive Officer CMPNL Conservation and Management Plan for Nainital Lake CRM Customer Relationship Management DANIDA Danish Agency for International Development Aid EIA Environmental Impact Assessment EA Environment Assessment EU European Union FDI Foreign Direct Investment FCI Food craft institutes FHRAI Federation of Hotel and Restaurants of India HRD Human Resource Development GDP Gross Domestic Product GIS Geographical Information System GMVN Garhwal Mandal Vikas Nigam Ltd GNP Gross National Product GOI Government of India GPS Geographical Positioning System IAS Indian Administration Service IATO Indian Association of Tour Operators ICOMOS International Council on Monuments and Sites IHM’s Institutes of Hotel Management IEE Initial Environmental Examination IEM Industrial Entrepreneur’s Memorandum ITAP Integrated Tourism Action Plan ISPA International Spa Association JV Joint Venture KMVN Kumaon Mandal Vikas Nigam Ltd LDA Lake Development Authority LNG Liquefied Natural Gas LGU Local Government Unit JLR Jungle, Lodges and Resorts LVR Light Vehicle Roads
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MICE Meetings, Incentives, Conventions and Exhibition MDG1 Millennium Development Goal 1 MOT Ministry of Tourism NCHMCT National Council for Hotel Management & Catering Technology NIM Nehru Institute of Mountaineering NH National Highway NGOs Non Government Organisations NLRSAD Nainital Lake Region Special Area Development Authority NPV Net Present Value . NRIs Indian Citizens not residing in India PA Protected Area PATA Pacific Asia Travel Association (PATA) PCB Pollution Control Board POI’s Persons of Indian Origin with citizenship of other countries PPP Public / Private Partnership PWD Public Works Department R&D Research and Development RAMSAR Wetlands of international importance under the Ramsar Convention SAM Special Area Management SAVE Survey of Architectural Values in the Environment SEA Strategic Environmental Assessment SEZ’s Special Economic Zones SHG’s Self Help Groups SIA Social Impact Assessment SIA Secretariat for Industrial Assistance SME’s Small & Medium Enterprises SUIT Sustainable development of urban historical areas through active Integration within Towns. SWOT Strengths, Weaknesses, Opportunities and Threats TEMP Tourism and Environmental Management Plan THDC Tehri Hydro-electric Dam Corporation TIC’s Tourism Information Centres TCC Tourist Convenience Centres TDCs Tourism Development Corporations TOR Terms of Reference UNEP United Nations Environmental Program UNDP United Nations Development Program UNESCO United Nations Educational, Scientific and Cultural Organisation UTDB Uttarakhand Tourism Development Board UNWTO World Tourism Organisation YMCA Young Men’s Christian Association
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Appendix 2
Report on Uttarakhand Tourism
Uttarakhand Tourism Development Master Plan Final Report
Appendix 2: Report on Uttarakhand Tourism
1 The Indian Tourism
Consistent with its high rate of economic growth, the Indian tourism has been experiencing considerable buoyancy during the last few years. The international tourist traffic to India increased to about 4.45 million in 2006 as against 2.54 million in 2001. The average annual rate of growth was 11.9 percent during the above period. There was also an increase in the average number of destinations visited by the foreign tourists from about 2.16 places in 2001 to 2.56 places in 2006. The total number of foreign tourist visits recorded by the tourist places in different parts of the country was 11.40 million in 2006 as against 5.44 million in 2001. The foreign tourist arrivals and visits in the country since 1996 are given in Table-1.
Table-1: Foreign Tourist Arrivals and Visits in India
Foreign Tourist Growth Rate Year Arrivals(Mn) Visits(Mn) Arrivals(%) Visits(%) 1996 2.29 5.03 - - 1997 2.37 5.50 3.5 9.3 1998 2.36 5.54 -0.4 0.7 1999 2.48 5.83 5.1 5.2 2000 2.65 5.89 6.9 1.0 2001 2.54 5.44 -4.2 -7.6 2002 2.38 5.16 -6.3 -5.1 2003 2.73 6.71 14.7 30.0 2004 3.46 8.36 26.7 24.6 2005 3.92 9.94 13.3 18.9 2006 4.45 11.40 13.5 14.7
The foreign exchange earning from tourism also registered significant increases during the last few years and the average annual increase since 2001 was 16.64 percent in Dollar terms. The average earning per tourist also improved from US$ 1198 in 2001 to US$ 1476 by 2006. The year-wise earnings from foreign tourists since 2001 and growth rates are given in Table-2.
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Graph 1: Foreign Tourist Arrivals and Visited
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Table-2: Estimated Earnings from Foreign Tourists
Earnings Growth Rate(%) per Earnings Earnings tourist Total per Year (US$ Mn) (US$) Earnings tourist 2001 3042 1198 - - 2002 2923 1228 -3.9 2.5 2003 3533 1294 20.9 5.4 2004 4769 1378 35.0 6.5 2005 5731* 1462 20.2 6.1 2006 6569* 1476 14.6 1.0 * Provisional
Graph 2: Earnings per tourist
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Indian tourism is almost synonymous with domestic tourism. According to a survey undertaken by the National Council for Applied Economic Research (NCAER) for the Ministry of Tourism of the Government of India in 2002-03, about 549.4 million Indians undertook 230 million domestic tourist trips during the period of survey. Among them, 392.4 million were rural residents and 157 million urban residents. While about 58.9% of them undertook the travels for social purposes comprising of visiting friends and relatives and attending vital events like birth, death and marriage, another 13.8% travelled for religious purposes and pilgrimage. Those who travelled for leisure and holiday constituted about 6.0and for business about 7.7%. The rest 13.7% travelled for other purposes. On the whole, about 52.6% of the total population in India travelled during the year.
The Ministry of Tourism of the Central Government has a system of compiling statistics of domestic and foreign tourists staying in accommodation establishments in the country. The relevant statistics are collected by the respective State/Union Territory Governments based on the figures furnished by individual accommodation units in different centres. The data sets are then aggregated over various centres in the State and sent to the Central Government. As per these statistics, about 461.16 million domestic tourist visits were recorded in accommodation establishments during 2006. The estimated domestic tourist visits during 2002 was 269.9 million. A comparison of these numbers with those obtained from the NCAER survey reveals that less than half of the domestic tourists stay in accommodation establishments. It is consistent with the fact that about 64.5% of the domestic tourists undertaking social visits generally tend to stay with friends and relatives. The remaining 195 million tourists generated 269.6 million tourist visits in accommodation establishments.
The economic significance of tourism in the national economy was studied by the NCAER by constructing a Tourism Satellite Account for the year 2002- 03 on behalf of the Central Ministry of Tourism. According to the study about 2.78 percent of the Gross Domestic Product (GDP) is contributed by
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tourism. If indirect effects are also accounted, the contribution of tourism to GDP increases to 5.83 percent. The direct employment generated by tourism in the economy is about 4.59 percent. The share increases to 8.27 percent if indirect employment generation is also taken into account.
2 Trends in Tourist Visits to Uttarakhand
Tourism is one of the fastest growing industries in Uttarakhand. According to statistics maintained by the Tourism Board, the estimated tourist visits in Uttarakhand during 2006 were about 18.99 million by domestic tourists and 0.1 million by foreign tourists. Though these estimates have the inherent problems of non-uniform coverage and aggregation of non-comparable sources, these estimates can be considered as indicative of the existing dimensions of tourist visits in the State.
The share of Uttarakhand in the over all domestic tourist visits of the country in 2006 was, however, lower than its share in the earlier years of 2001 and 2002. In the case of foreign tourist visits, the share of Uttarakhand has been declining consistently since 2001 except for a marginal increase during 2005. While the share was 1.01percent in 2001, it declined to 0.84 percent by 2006. The year-wise estimates and comparisons with all India estimates are given in Table-3.
Table-3: Comparative Estimates of Tourist Visits in Uttarakhand
Uttarakhand Percentage Share India(Million) (Million) (%) Year Domestic Foreign Domestic Foreign Domestic Foreign 2001 234.20 5.42 10.37 0.055 4.43 1.01 2002 269.60 5.16 11.37 0.056 4.22 1.09 2003 309.04 6.71 12.58 0.063 4.07 0.95 2004 366.22 8.30 13.34 0.075 3.64 0.90 2005 390.47 9.94 15.92 0.093 4.08 0.93 2006 461.16 11.4 18.99 0.096 4.12 0.84
The annual rate of growth of domestic tourist visits in Uttarakhand during the period 2001 to 2006 was 12.9 percent as against 14.5 percent in the case of all India estimates. Similarly in the case of foreign tourists, the
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growth rate achieved by was 12.0 percent as against 16.0 percent for the country as a whole. Uttarakhand has to thus improve its growth rates both in domestic and foreign tourist visits if it has to retain even its current share. The target growth rates would be the current national growth rates for the next five years and thereafter the long term all India growth rates of 13 percent and 12 percent in domestic and foreign tourist visits respectively.
Graph 3: Tourist Visits Over the Years
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The above target growth rates if achieved will translate into almost doubling of both domestic and foreign tourist visits by 2011 and doubling them again by 2017. The year-wise projected tourist visits are given in Table-4.
Table-4: Projected Tourist Visits in Uttarakhand
Projected Tourist Visits (Mn) Year Domestic Foreign 2007 21.747 0.112 2008 24.900 0.130 2009 28.511 0.150 2010 32.645 0.174 2011 37.378 0.202 2012 42.238 0.227 2013 47.729 0.254 2014 53.933 0.284 2015 60.945 0.318 2016 68.867 0.356 2017 77.820 0.399
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3 Profile of International Tourists Visiting Uttarakhand
3.1 Source Markets
According to a survey undertaken by a consultancy agency in 2005 on behalf of the Ministry of Tourism, the major source markets of international tourists for Uttarakhand were United States of America, United Kingdom, Australia, Other European Countries, Nepal, Germany, etc. The source markets and the relative shares are given in Table-5.
Table-5: List of Major Source Markets
Sl. no Nationality Share(%) 1 United States of America 10.6 2 United Kingdom 7.9 3 Australia 7.7 4 Other European Countries 7.2 5 Nepal 5.8 6 Germany 5.7 7 Korea 4.5 8 France 4.3 9 Japan 4.3 10 Italy 3.4 11 Greece 3.3 12 Israel 3.2 13 Bangladesh 2.8 14 Sri Lanka 2.8 15 UAE 2.6 16 Switzerland 2.4 17 Others 21.5 Source: AC Nielsen ORG-MRG survey
The above estimates were derived from snap shot surveys conducted at selected tourist centres on a quarterly basis. These surveys, however, did not follow any robust statistical survey design. Further the surveys did not provide any insight into the profiles of the international tourists visiting Uttarakhand. A fresh snap shot survey was, therefore, undertaken to confirm the findings from other sources and to have a comprehensive profile of the tourists visiting the State. The survey was carried out during the first two
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weeks of October and covered the major tourist centres in the State. The samples were allocated over various centres on the basis of tourist visits during 2006.The top source markets identified through the survey generally agree with the A.C. Nielsen survey except for certain changes in the order and the related percentages. These variations are primarily due to short periods of survey and differences in the period of visit of tourists from different countries. Both the surveys confirmed the supremacy of United States of America as the main source market for Uttarakhand. Israel came out as the second largest market for Uttarakhand and the position of Japan went down. In view of limited sample size and short period of survey, these variations are expected and need not be given undue importance. It only needs to be noted that both Israel and Japan are important source markets for Uttarakhand. The list of major markets and their percentage shares as per the survey are given in Table-6.
Table-6: List of Major Source Markets
Sl.No Nationality Share(%) 1 United States of America 12.9 2 Israel 11.9 3 Australia 11.9 4 Italy 10.9 5 Germany 9.4 6 Nepal 9.0 7 Canada 8.5 8 France 6.5 9 Sri Lanka 3.5 10 United Kingdom 3.0 11 Other West European Countries 5.5 12 Russia 2.5 13 Others 2.0
Uttarakhand has the distinction of being visited by a large percentage of female visitors unlike several other destinations in India. While at the national level the percentage of female visitors was only about 39, it was as high as 47 in the case of Uttarakhand. In terms of age profile, Uttarakhand is visited by relatively younger tourists. About 60.2 percent of the international tourists in Uttarakhand were in the age groups of 25-34
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and 35-44. The percentage distribution of international tourists in Uttarakhand by age and sex is given in Table-7.
Table-7: Percentage distribution of tourists by age group and sex
Age group Male Female Total 15-24 4.98 3.48 8.46 25-34 20.90 15.92 36.82 35-44 11.44 11.94 23.38 45-54 7.46 6.97 14.43 55-59 3.98 6.97 10.95 60+ 3.98 1.99 5.97 Total 52.74 47.26 100.00
Graph 4: Distribution of International Tourist by Age
60+ 15-24 6% 8% 55-59 11%
45-54 14% 25-34 38%
35-44 23%
In terms of activity status, over 38 percent of the foreign tourists visiting Uttarakhand belonged to the category of employee/worker while about 28.2 percent was engaged in own business. The students and executives constituted about 12.7 percent and 7.1 percent respectively. The percentage distribution of tourists by activity status is given in Table-8.
Table-8: Percentage Distribution of Tourists by Activity Status
Activity Status percentage Own business 28.2 Executive 7.1 Employee/worker 38.0 Retired 7.0 Student 12.7 Others 7.0 Total 100.0
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Graph 5: Distribution of Tourists by Activity Status
Others 7%
Student Own business 13% 28%
Retired 7%
Executive 7%
Employee/worker 38%
3.2 Travel Pattern and Motivations
The international tourists generally travelled to Uttarakhand either with spouse and family members or with friends. The tourists travelling alone were as low as 12.4 percent while about 40.3 percent was travelling with friends. On the other hand the percentage of tourists travelling under package tours was only 16.9 percent .The percentage distribution of tourists by travel pattern is given in Table-9.
Table-9: Percentage Distribution of Tourists by Travel Pattern
Travel Pattern Number Percentage Alone 25 12.4 With spouse 28 13.9 With family 18 9.0 With spouse & family 6 3.0 With friends 81 40.3 With friends & family 41 20.4 Others 2 1.0 Total 201 100.0
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Graph 6: Distribution of tourists by Travel Pattern
Others Alone With friends & 1% family 12% 20%
With spouse 14%
With family 9%
With spouse & family With friends 3% 41%
The mode of travel for about 39.3 percent of the foreign tourists to Uttarakhand was train while about 24.4 percent travelled by tourist bus. Those who travelled by air was only about 9 percent as air connectivity to Uttarakhand is presently poor. The percentage distribution of foreign tourists by mode of travel is given in Table-10.
Table-10: Percentage Distribution of Tourists by Mode of Travel
Mode of Travel Number Percentage Air 18 9.0 Train 79 39.3 Tourist bus 49 24.3 Tourist taxi 16 8.0 Taxi 16 8.0 Bus 20 9.9 Others 3 1.5 Total 201 100.00
Nearly 15 percent of the foreign tourists were repeat visitors while the remaining 85 percent were first time visitors. Among the repeat visitors, about 32 percent each have visited once earlier and twice earlier. The remaining 36 percent have visited three times or earlier. The repeat visitors were fairly high in the case of United Kingdom, Russia and Germany.
Holiday/Sight seeing was the purpose of visit of about 58.2 percent of the foreign tourists visiting Uttarakhand. In addition, about 21.9 percent visited for the purposes of health, yoga, etc. These two groups taken together constituted over 80 percent of all foreign tourists visiting Uttarakhand. The
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percentage distribution of foreign tourists by purpose of visit is given in Table-11.
Table-11: Percentage Distribution of Tourists by Purpose of Visit
Purpose Number Percentage Holiday/Sight Seeing 117 58.2 Business/Conference/Meeting 21 10.4 Education 14 7.0 Health/Yoga, etc 44 21.9 Pilgrimage/Religious function 39 19.4 Total 235 116.9 Note: Percentages do not add up to 100 due to multiple responses. There were 235 responses from 201 tourists.
In the case of holiday/sight seeing tourists, the main sources of attraction were scenic beauty for 59 percent, spiritual centres for 52.1 percent, trekking for 51.3 percent, wild life and nature trails for 16.2 percent and hill resorts for 14.5 percent of the tourists. The percentage distribution of holiday tourists by source of attraction is given in Table-12.
Table-12: Percentage Distribution of Holiday Tourists by Source of Attraction
Source of attraction Number Percentage Scenic beauty 69 59.0 Hill resorts 17 14.5 Wild life & nature trails 19 16.2 River rafting 4 3.4 Water sports 1 0.9 Trekking 60 51.3 Adventure sports 1 0.9 Spiritual centres 61 52.1 Total 232 198.3 Note: Percentages do not add up to 100 due to multiple responses. There were 232 responses from 117 tourists.
The main source of information about Uttarakhand was travel books for 40.3 percent of the tourists followed by word of mouth from friends and relatives in the case of 37.8 percent of them. The other major sources of information were websites (28.9%), travel magazines (21.4%), tour operators (14.9%), advertisements in electronics media (9.4%) and advertisements in print media (9.0%). The distribution of tourists by source of information is given in Table-13.
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Table-13: Percentage Distribution of Tourists by Source of Information
Source Number Percentage News papers/magazines 9 4.5 Travel magazines 43 21.4 Travel books 81 40.3 Advertisements in print media 18 9.0 Advertisement in electronics media 19 9.4 Web sites 58 28.9 Tourist promotion exhibitions 1 0.5 Tour operators 30 14.9 Indian tourist office 8 4.0 Embassy of India 4 2.0 Friends & relatives 76 37.8 Others 36 17.9 Total 383 190.6 Note: Percentages do not add up to 100 due to multiple responses. There were 383 responses from 201 tourists.
The motivational factor for visiting Uttarakhand in the case of 46.3 percent of the tourists was noted to be the tourist attractions. The factors of high importance were religious and pilgrim centres (45.3%), facilities for health/yoga (24.9%), and advice by friends and relatives (21.4%). The distribution of tourists by stated factors of motivation is given in Table-14.
Table-14: Percentage Distribution of Tourists by Factors of Motivation
Factors of motivation Number Percentage Tourist attractions 93 46.3 Facilities for health/yoga 50 24.9 Religious & pilgrim centres 91 45.3 Educational institutions 13 6.5 Availability of affordable packages 5 2.5 Advice of travel agents 4 2.0 Advice of friends & relatives 43 21.4 Publicity & advertisements 2 1.0 Others 24 11.9 Total 325 161.8
Note: Percentages do not add up to 100 due to multiple responses. There were 325 responses from 201 tourists.
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days), Rishikesh (6.3 days) and Jageshwar (6.0 days). The over all duration of stay of tourists in Uttarakhand was 14.8 days. The place wise estimates of duration of stay are given in Table-16. Since the average number of places visited by each tourist is 3.75, the average duration of stay per each visit is about 3.95 days.
Table-16: Estimated Average Duration of Stay of Tourists in Different Places
No. No. of Average No. No. of Average of persons duration of persons duration Place days of stay Place days of stay Nainital 355 24 14.8 Gagi 4 2 2.0 Almora 141 18 7.8 Auli 74 38 1.9 Jageshwar 12 2 6.0 Uttarkashi 87 48 1.8 Rishikesh 1001 159 6.3 Haldwani 5 3 1.7 Chamba 5 1 5.0 Gopeshwar 11 7 1.6 Bhatwadi 16 4 4.0 Binsar 6 4 1.5 Gangotri 290 77 3.8 Gaurikund 3 2 1.5 Dehradun 41 11 3.7 Gaumukh 28 22 1.3 Valley of Flowers 17 5 3.4 Rudraprayag 6 5 1.2 Mussoorie 40 13 3.1 Bageshwar 2 2 1.0 Corbett National Chakrata 1 1 1.0 Park 6 2 3.0 Gwaldam 3 1 3.0 Chamoli 2 2 1.0 Kausani 21 7 3.0 Ghuttu 2 2 1.0 Nautala 9 3 3.0 Reeh 2 2 1.0 Ranikhet 18 7 2.6 Srinagar 8 8 1.0 Badrinath 110 43 2.6 Ukhimath 8 8 1.0 Haridwar 302 124 2.4 Yamunotri 8 8 1.0 Kedarnath 101 46 2.2 Patal Bhubaneshwar 0 2 0.0 Tapovan 19 9 2.1 Others 204 30 6.8 Dev Prayag 2 1 2.0 Total 2970 753 14.8
3.4 Expenditure Pattern of Foreign Tourists
As per the survey, the average expenditure per day per tourist in Uttarakhand is Rs.2348. The item-wise break up of the expenditure is given in Table 17.
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3.3 Places of Visit of Foreign Tourists in Uttarakhand
As per the survey, 201 tourists reported to have generated 753 visits in different tourist centres of the State. It included 539 visits already completed till the date of survey and 214 visits expected to be completed during the current trip. Thus, on an average, international tourists would be visiting 3.75 places in the State in every trip. The place of pride in terms of tourist visits in Uttarakhand is Rishikesh as 79.1 percent of all foreign tourists visit that place. The other major places of visit are Haridwar (61.7%), Gangotri (38.3%), Uttar Kashi (23.9%), Kedarnath (22.9%), Badrinath (21.4%), Auli (18.9%), Nainital(11.9%) and Gaumukh (11.0%). The complete list of places visited by the tourists is given in Table-15.
Table-15: Percentage Distribution of Foreign Tourists by Places of Visit
Place Number Percentage Place Number Percentage Rishikesh 159 79.11 Valley of Flowers 5 2.49 Haridwar 124 61.69 Bhatwadi 4 1.99 Gangotri 77 38.31 Binsar 4 1.99 Uttarkashi 48 23.88 Haldwani 3 1.49 Kedarnath 46 22.89 Nautala 3 1.49 Badrinath 43 21.39 Bageshwar 2 1.00 Auli 38 18.91 Chamoli 2 1.00 Corbett National Nainital 24 11.94 Park 2 1.00 Gaumukh 22 10.95 Gagi 2 1.00 Almora 18 8.96 Gaurikund 2 1.00 Mussoorie 13 6.47 Ghuttu 2 1.00 Dehradun 11 5.47 Jageshwar 2 1.00 Patal Tapovan 9 4.48 Bhubaneshwar 2 1.00 Srinagar 8 3.98 Reeh 2 1.00 Ukhimath 8 3.98 Chakrata 1 0.50 Yamunotri 8 3.98 Chamba 1 0.50 Gopeshwar 7 3.48 Dev Prayag 1 0.50 Kausani 7 3.48 Gwaldam 1 0.50 Ranikhet 7 3.48 Others 30 14.93 Rudraprayag 5 2.49 Total 753 374.63
Though the most frequented place was Rishikesh, the place in which the tourists spent the maximum number of days was Nainital. The average duration of stay of tourists in Nainital was 14.8 days. The other important places where the duration of stay was relatively high were Almora (7.8
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Table 17: Item-wise Average Expenditure Per Day Per Tourist in Uttarakhand
Sl.No Item Average Percentage Expenditure Share (%) (Rs.) 1 Travel to Uttarakhand 290 12.4 2 Travel within Uttarakhand 310 13.2 3 Accommodation 821 35.0 4 Food and beverage 465 19.8 5 Entrance fee 84 3.6 6 Guide services 40 1.7 7 Purchase of souvenirs 82 3.5 8 Shopping of other items 135 5.7 9 Entertainment 11 0.5 10 Other Misc. expenses 110 4.6 11 Total 2348 100.0
Out of every hundred Rupees spend by the tourists, Rs.35 is goes to accommodation Rs.20 for food and beverages, Rs.13 for travel within Uttarakhand and Rs.12 for travel to Uttarakhand. The expenditure for travel out of Uttarakhand has not been included, although it is likely to be the tune of expenditure for inward travel. However, the tourist expenditure likely to be accrued to the economy of Uttarakhand cannot exceed half of the total expenditure for inward and outward travels.
3.5 Evaluation of Tourist Facilities in Uttarakhand
The responses received from the tourists in respect of various tourist facilities are summarized in Table-18 is tourist attractions. Its ‘very good’ score is 54.8 percent with an additional ‘good’ score of 30.1 percent. It clearly reveals that foreign tourists have a favourable impression about tourist attractions of Uttarakhand. But, it has a highly un-favourable image about upkeep of tourist places, shopping avenues, facilities around tourist places and transport facilities within Uttarakhand. Accommodation and guide services also do not have a very encouraging assessment. It is important that immediate attention is given for improving the above issues, if Uttarakhand has to compete with other hill destinations in India.
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Table 18: Evaluation of Tourist Facilities in Uttarakhand
Sl.no Very Good Good Average Poor 1 Transport to Uttarakhand 5.8 62.8 26.2 5.2 2 Transport within Uttarakhand 2.2 30.0 45.6 22.2 3 Accommodation 9.3 43.0 20.7 26.9 4 Food and beverage 10.9 49.5 32.3 7.3 5 Tourist attractions 54.8 30.1 4.8 10.2 6 Upkeep of tourist attractions 2.5 27.3 37.9 32.3 7 Facilities around tourist sites 1.2 23.6 59.8 15.5 8 Guide services 21.1 32.0 21.1 25.8 9 Shopping facilities 1.6 20.1 50.5 27.7 10 Entertainment facilities 7.8 13.0 31.2 48.1
4 Profile of Domestic Tourists Visiting Uttarakhand
4.1 States of Origin
According to the survey conducted by A.C. Nielsen ORG-MRG, the largest number of domestic tourists in Uttarakhand is from Delhi which accounts for about 14.7 percent of the total arrivals. It is followed by Uttar Pradesh with a share of 11.2 percent, West Bengal with 9.1 percent and Punjab with 7.8 percent share. The shares of each state/UT in the domestic tourist visits of Uttarakhand as per the above survey are given in Table-19.
As in the case of foreign tourists, a snap shot survey of domestic tourists was also conducted during the first two weeks of October, 2007 and the results are comparable to a large extend. The top three states of tourist origin are exactly the same except for the larger percentage shares estimated fro the present survey. A notable variation, however, is the percentage share of tourists from Uttarakhand, which has gone down significantly as per the present survey. This may be due to non-inclusion of day visitors in the present survey. Further it was conducted only for a limited period of two weeks only. Nevertheless, the survey has been able to capture the tourists from southern states better as per the evidence available from the Domestic Tourism Survey undertaken by the NCAER. The shares of different states in the domestic tourist visits of Uttarakhand as per the survey are given in Table-20.
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Table 19: State-wise Tourist Arrivals in Uttarakhand
Percen Percen State/UT Tourists tage State/UT Tourists tage Delhi 1255686 14.68 Chandigarh 76253 0.89 Uttar Pradesh 953943 11.15 Sikkim 70029 0.82 West Bengal 781335 9.14 Kerala 65538 0.77 Punjab 670662 7.84 Goa 60637 0.71 Uttarakhand 569256 6.66 Jharkhand 56845 0.66 Haryana 547583 6.40 Tripura 51977 0.61 Gujarat 532481 6.23 Assam 44512 0.52 Rajasthan 488747 5.71 M eghalaya 40663 0.48 Maharashtra 457695 5.35 Mizoram 30841 0.36 Orissa 350738 4.10 Arunachal Pradesh 30495 0.36 Madhya Pradesh 292084 3.42 Lakshadweep 29486 0.34 Tamilnadu 204199 2.39 Pondicherry 22301 0.26 Himachal Pradesh 197459 2.31 Nagaland 14395 0.17 Bihar 169901 1.99 A&N 12361 0.14 Karnataka 146635 1.71 Daman&diu 11634 0.14 Dadra&nagar Andhra Pradesh 109459 1.28 Haveli 4808 0.06 Jammu & Kashmir 109323 1.28 Manipur 2027 0.02 Chattisgarh 90725 1.06 Total 8552713 100.00 Source: ACNielsen ORG-MRG survey
Table-20: Estimated Number Tourists by State
State/UT Percentage State/UT Percentage Madhya Delhi 20.79 Pradesh 2.08 Uttar Pradesh 12.87 Rajasthan 1.68 West Bengal 11.78 Punjab 1.49 Maharashtra 10.89 Tamil Nadu 1.49 Haryana 9.21 Orissa 1.19 Karnataka 5.25 Manipur 1.09 Kerala 4.65 Bihar 0.99 Andhra Pradesh 4.26 Tripura 0.40 Himachal Pradesh 4.06 Uttarakhand 0.40 Chandigarh 2.67 Others 0.30 Gujarat 2.48 Total 100.00
Over one-third of the domestic tourists in Uttarakhand were females. The State thus has a good reputation of being a safe place for female visitors. About 32.5 percent of the tourists in the State belonged to the age group 25-34 followed by the still younger age group of 15-24 with a share of 17.5%. The other domineering age group was 45-54 years with a share of 16.2%. The age group also had a
May 2008 A2 - 17 Uttarakhand Tourism Development Master Plan Final Report relatively higher share of females. The distribution of domestic tourists by age and sex is given in Table-21.
Table-21: Percentage Distribution of Domestic Tourists by Age and Sex
Age Group Male Female Total 0-9 2.08 2.67 4.75 10-14 0.79 0.99 1.78 15-24 13.07 4.46 17.52 25-34 21.68 10.79 32.48 35-44 9.21 4.36 13.56 45-54 9.90 6.34 16.24 55-59 3.56 3.76 7.33 60+ 4.36 1.98 6.34 Total 64.65 35.35 100.00
Graph 7: Distribution of Domestic Tourists by Age and Sex
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The domestic tourists consisted of about 36.2 percent business men and 30.9 percent employees/workers. Among the rest 12.5 percent were executives, 7.9 percent students, 5.9 percent retired persons and 4.0 percent house wives. The percentage distribution of domestic tourists by activity status is given in Table-22.
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Table-22: Percentage Distribution of Domestic Tourists By Activity Status
Status Percent Own business 36.2 Executive 12.5 Employee 30.9 Retired 5.9 House wife 4.0 Student 7.9 Others 2.6 Total 100.0
4.2 Travel Pattern and Motivations
The domestic tourists mostly travelled to Uttarakhand in groups either with own family members and friends or with colleagues from the educational institutions or corporate houses. In fact a large number of persons from educational institutions, corporate houses, or special interest groups visit Uttarakhand as a part of their annual holiday or camp. Students from educational institutions, members of NCC or scouts and guilds, etc are often taken to Uttarakhand for adventure sports activities like rock climbing, trekking etc.. The domestic tourists visiting Uttarakhand all alone are merely 3.4 percent. Even those visiting only with spouse also do not exceed 3.1 percent. The percentage distribution of domestic tourists by travel pattern is given in Table-23. The domestic tourists travelling on package tours constituted about 13.2 percent.
Table-23: Percentage Distribution of Domestic Tourists by Travel Pattern
Travel Pattern Number Percentage Alone 34 3.4 With spouse 31 3.1 With family 83 8.2 With spouse & family 162 16.0 With friends 220 21.8 With friends & family 197 19.5 Others 283 28.0 Total 1010 100.0
May 2008 A2 - 19 Uttarakhand Tourism Development Master Plan Final Report
Graph 8: Distributio of Domestic Tourists by Travel Pattern
Alone 3% With spouse 3% With family Others 8% 28%
With spouse & family 16%
With friends & family With friends 20% 22%
The domestic tourists generally travel to Uttarakhand either by train or by bus. While about 36.2 percent travel by train, 19.2 percent travel by ordinary bus and another 18.1 percent by tourist bus. About 15.9 percent also travel by taxi. The distribution of domestic tourists by mode of travel is given in Table-24.
Table-24: Percentage Distribution of Domestic Tourists by Mode of Travel
Mode of travel Number Percentage Air 23 2.28 Train 366 36.24 Tourist bus 183 18.12 Ttourist taxi 40 3.96 Taxi 161 15.94 Bus 194 19.21 Others 43 4.26 Total 1010 100.00
May 2008 A2 - 20 Uttarakhand Tourism Development Master Plan Final Report
Graph 9: Distribution of Domestic Tourists by Mode of Travel
Air Others 2% 4% Bus 19%
Train 37%
Taxi 16%
Ttourist taxi 4% Tourist bus 18%
The percentage of repeat visitors among the domestic tourists was 51.4 percent and among them 7.9 percent had visited once earlier, 38.9 percent twice earlier, 14.1 percent thrice earlier and 21.4 percent four times earlier. The distribution of tourists by number of earlier visits is given in Table-25.
Table-25: Distribution of Repeat Visitors by Number of Visits
Number of Visits Number Percentage 1 39 7.8 2 193 38.8 3 70 14.1 4 106 21.3 5 90 18.0 All 498 100.00
As per the survey, the purpose of visit of about 44.2 percent of the domestic tourists was pilgrimage or religious function while that in respect of 43.6 percent was holiday/sight seeing. It, however, needs to be noted that the survey covered only those staying in accommodation establishments and did not include day visitors and those staying with friends and relatives. It is therefore possible that the percentage of pilgrim tourists as revealed by the survey may be an under estimate. Among others, 12.2 percent visited Uttarakhand for business/conference and 5.6
May 2008 A2 - 21 Uttarakhand Tourism Development Master Plan Final Report
percent for education/training. The distribution of domestic tourists by purpose of visit is given in Table-26.
Table-26: Percentage Distribution of Tourists by Purpose of Visit
Sl.No Purpose Number Percentage 1 Holiday/sight seeing 440 43.6 2 Visiting friends & relatives 30 3.0 3 Business/conference/meeting 123 12.2 4 Education 57 5.6 5 Health/yoga 4 0.4 6 Pilgrimage/religious function 446 44.2 7 Total 1100 108.9 Note: The percentages do not add up to 100 due to multiple responses. There were 1100 responses from 1010 tourists
In the case of holiday/sight seeing tourists, the main sources of attraction were scenic beauty (56.9%), trekking (41.6%), hill resorts (13.3%), spiritual centres (29.1%), water sports (7.1%), wild life and nature trails (3.4%) and adventure sports (2.5%). The percentage distribution of holiday tourists by sources of attraction is given in Table-27.
Table-27: Percentage Distribution of Holiday Tourists by Sources of Attraction
Source of Attraction Number Percentage Scenic beauty 231 56.9 Hill resorts 54 13.3 Wild life & nature trails 14 3.4 River rafting 8 2.0 Water sports 29 7.1 Trekking 169 41.6 Adventure sports 10 2.5 Spiritual centres 118 29.1 Total 633 155.9 Note: The percentages do not add up to 100 due to multiple responses. There were 633 responses from 406 tourists.
The source of information about the tourist places in Uttarakhand for 53.6 percent of the domestic tourists was friends and relatives. About 24.2 percent of them reported travel magazines as source of information while another 23.1 percent stated tour operators as the source of information. The distribution of tourists by source information is given in Table-28.
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Table-28: Percentage Distribution of Domestic Tourists by Sources of Information
Sources of Information Number Percentage News papers/magazines 169 16.8 Travel magazines 244 2.2 Travel books 181 18.0 Advertisements in print media 64 6.4 Advertisements in electronics media 44 4.4 Web sites 131 13.0 Tourist promotion exhibitions 93 9.2 Tour operators 233 23.1 Tourist offices 24 2.4 Friends & relatives 540 53.6 Others 163 16.2 Total 1886 187.3 Note: The percentages do not add up to 100 due to multiple responses. There were1886 responses from 1007 tourists.
The main motivational factors of domestic tourists for visiting are tourist attractions (45.6%), religious and pilgrim centres (45.4%), friends and relatives (21.8%), publicity and advertisements (7.4%) etc. The distribution of tourists by motivational factors is given in Table-29.
Table-29: Percentage Distribution of Tourist by Motivational Factors
M otivational Factors Number Percentage Tourist attraction 453 45.6 Facilities for health/yoga 8 0.8 Religion & pilgrim centres 451 45.4 Educational institutions 57 5.7 Transportation facilities 4 0.4 Accommodation facilities 36 3.6 Affordable packages 52 5.2 Friends & relatives 216 21.8 Publicity & advertisement 73 7.4 Others 259 26.1 Total 1609 162.0 Note: The percentages do not add up to 100 due to multiple responses. There were1609 responses from 993 tourists.
May 2008 A2 - 23 Uttarakhand Tourism Development Master Plan Final Report
Graph 10: Distribution of Tourists by Motivational Factors
50
45
40
35
30
25
Percentage 20
15
10
5
0
Others centres facilities relatives health/yoga & advertisement for pilgrim Tourist attraction & & Friends Affordable packages Educational institutionsTransportation Facilities Accommodation facilities Religion Publicity Motivational Factors
4.3 Places of Visit of Domestic Tourists in Uttarakhand
As per the survey the most frequented place of domestic tourists is Haridwar. About 54.7 percent of the domestic tourists visit Haridwar. It is followed by Rishikesh with a share of 46.04 percent. The other places largely frequented by the domestic tourists are Nainital(44.3%), Badrinath(39.4%), Kedarnath (36.6%),Gangotri(24.2%), Uttar Kashi (23.9%), Mussoorie (19.3%), Yamunotri (18.4%), Almora (11.0%), Ranikhet (10.4%) and Dehradun (10.0%). The distribution of tourists by places of visits is given in Table-30.The average number of places being visited by the domestic tourists in Uttarakhand in each trip is 4.41.
On an average the domestic tourists stayed in Uttarakhand for about 8.0 days. The maximum average duration of stay in Uttarakhand was 2.7 days at Uttar Kashi followed by Kausani with duration of stay of 2.6 days. The other places with an average duration of stay of more than 2 days were Dehradun (2.56 days), Nainital (2.31 days) and Gaurikund (2.13 days). The duration of stay of domestic tourists at different places is given in Table-31.
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Table-30: Percentage Distribution of Domestic Tourists by Places of Visit
Percentag Percentag Place Number e Place Number e Haridwar 552 54.65 Pant Nagar 15 1.49 Rishikesh 465 46.04 Ramnagar 15 1.49 Nainital 447 44.26 Champawat 12 1.19 Badrinath 398 39.41 Munsyari 11 1.09 Kedarnath 370 36.63 Binsar 10 0.99 Gangotri 244 24.16 Sitapur 10 0.99 Uttarkashi 241 23.86 Ghangria 9 0.89 Mussoorie 195 19.31 Lohakhet 9 0.89 Yamunotri 186 18.42 Mukteshwar 8 0.79 Almora 111 10.99 Dharchula 6 0.59 Ranikhet 105 10.40 New Tehri 6 0.59 Dehradun 101 10.00 Bhimtal 5 0.50 Kausani 85 8.42 Chamba 5 0.50 Srinagar 78 7.72 Ganeshpur 5 0.50 Pitoragarh 65 6.44 Kempty 5 0.50 Rudraprayag 56 5.54 Tanakpur 5 0.50 Syana Chatti 54 5.35 Tapovan 5 0.50 Harsil 46 4.55 Dharali 4 0.40 Gaurikund 45 4.46 Khirsu 4 0.40 Chaukori 43 4.26 Ramgarh 4 0.40 Gopeshwar 43 4.26 Chakrata 3 0.30 Nautala 36 3.56 Chinyali saud 3 0.30 Janki Chatti 35 3.47 Haldwani 2 0.20 Dev Prayag 31 3.07 Kathagodam 2 0.20 Bageshwar 27 2.67 Bhowali 1 0.10 Auli 25 2.48 Karnaprayag 1 0.10 Gaumukh 22 2.18 Nandprayag 1 0.10 Rampur 20 1.98 Sat tal 1 0.10 Patal Bhubaneshwar 17 1.68 Srikote 1 0.10 Valley of Jageshwar 15 1.49 Flowers 1 0.10 Joshimath 15 1.49 Others 99 9.80 Naukuchia 15 1.49 Total 4456 441.19
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Table-31: Average Duration of Stay of Domestic Tourists in Different Places
Average Average No. No. no. of No. No. no. of of of days of of of days of Places days persons stay Places days persons stay Uttarkashi 659 241 2.73 Gangotri 298 244 1.22 Kausani 219 85 2.58 New Tehri 7 6 1.17 Dehradun 259 101 2.56 Nautala 41 36 1.14 Nainital 1032 447 2.31 Harsil 49 46 1.07 Gaurikund 96 45 2.13 Bageshwar 28 27 1.04 Bhimtal 10 5 2.00 Srinagar 79 78 1.01 Chakrata 6 3 2.00 Binsar 10 10 1.00 Dharali 8 4 2.00 Chamba 5 5 1.00 Ghangria 18 9 2.00 Champawat 12 12 1.00 Jageshwar 30 15 2.00 Chinyali saud 3 3 1.00 Naukuchia 30 15 2.00 Ganeshpur 5 5 1.00 Rampur 40 20 2.00 Haldwani 2 2 1.00 Valley of Flowers 2 1 2.00 Janki Chatti 35 35 1.00 Syana Chatti 105 54 1.94 Joshimath 15 15 1.00 Almora 214 111 1.93 Karnaprayag 1 1 1.00 Haridwar 1054 552 1.91 Kathagodam 2 2 1.00 Rishikesh 876 465 1.88 Khirsu 4 4 1.00 Mussoorie 363 195 1.86 Nandprayag 1 1 1.00 Badrinath 740 398 1.86 Pant Nagar 15 15 1.00 Kedarnath 656 370 1.77 Ramgarh 4 4 1.00 Gopeshwar 72 43 1.67 Rudraprayag 56 56 1.00 Chaukori 69 43 1.60 Sat tal 1 1 1.00 Sitapur 16 10 1.60 Srikote 1 1 1.00 Munsyari 17 11 1.55 Tapovan 5 5 1.00 Ranikhet 162 105 1.54 Ramnagar 14 15 0.93 Yamunotri 286 186 1.54 Tanakpur 3 5 0.60 Gaumukh 32 22 1.45 Dev Prayag 11 31 0.35 Dharchula 8 6 1.33 Bhowali 0 1 0.00 Auli 33 25 1.32 Kempty 0 5 0.00 Patal Pitoragarh 84 65 1.29 Bhubaneshwar 0 17 0.00 Mukteshwar 10 8 1.25 Others 119 99 1.20 Lohakhet 11 9 1.22 Total 8043 4456 7.96
4.4 Expenditure Pattern of Domestic Tourists
The average per capita expenditure of domestic tourists per day in Uttarakhand was Rs.1119 as per the survey. The composition of the domestic tourist expenditure on a per day basis included about 13.7 percent on travel to Uttarakhand, 21.4 percent on travel with in
May 2008 A2 - 26 Uttarakhand Tourism Development Master Plan Final Report
Uttarakhand, 28.2 percent on accommodation, 20.1 percent on food and beverage, 7.8 percent on shopping including souvenirs and the rest on other items. The item-wise average per day expenditure of domestic tourists is given in Table-32.
Table-32: Item-wise Per Day Expenditure of Domestic Tourists
Average Per Day Expenditure Percentage Item of Expenditure (Rs) Share Travel to Uttarakhand 153 13.69 Travel within Uttarakhand 240 21.41 Accommodation 316 28.24 Food and Beverage 225 20.14 Entrance fee 2 0.18 Guide Services 7 0.64 Purchase of Souvenirs 22 1.93 Shopping of other items 66 5.88 Entertainment 20 1.81 Other Misc. Expenses 68 6.09 Total 1119 100.00
4.5 Evaluation of Tourist Facilities in Uttarakhand
The tourist attractions in Uttarakhand were evaluated as very good by 66.8 percent of the domestic tourists and as good by 26.2 percent of them. The tourist attractions of Uttarakhand are thus appealing to both the foreign and domestic tourists. By and large both accommodation and food & beverage in Uttarakhand also received very good or good grading by domestic tourists. Transport to and within Uttarakhand, Upkeep of tourist attractions and facilities around tourist sites are considered as good or average by most of the domestic tourists. The quality of guide services, shopping avenues and entertainment facilities received average or poor grading. A responses of domestic tourists to various facilities are summarised in Table-33.
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Table-33: Evaluation of Tourist Facilities in Uttarakhand by Domestic Tourists
Tourist Facility very good good average poor Transport to Uttarakhand 18.46 67.69 12.54 1.30 Transport within Uttarakhand 13.06 59.34 24.17 3.44 Accommodation 33.96 42.11 23.09 0.84 Food and beverage 29.59 48.39 21.13 0.89 Tourist attractions 66.80 26.24 6.74 0.21 Upkeep of tourist attractions 8.11 42.63 45.94 3.31 Facilities around tourist sites 6.94 41.55 44.21 7.29 Guide services 5.44 15.61 38.95 40.00 Shopping facilities 3.45 28.21 43.57 24.76 Entertainment facilities 2.76 15.92 46.05 35.26
5 Industry Survey
5.1 Accommodation Capacity
As per the list made available by the Uttarakhand Tourism Board, there were 13 classified hotels, 949 other hotels, 95 Paryatak Awas Girhs run by the Garhwal and Kumaon Tourism Corporation and about 536 supplementary accommodation units consisting of guest houses, lodges, dharmashalas, circuit houses, dak bungalows, etc. These establishments taken together provided 27,186 rooms and 74,734 beds for the stay of tourists in different parts of the State. The distribution of accommodation units by type of establishment is given Table 34.
Table-34: Distribution of Accommodation Units by Type of Establishment.
Sl.No Type of Number of Establishment Establishments Rooms Beds 1 Classified Hotels 13 649 1288 (0.82) (2.39) (1.72) 2 Other Hotels 949 17085 37873 (59.57) (62.84) (50.68) 3 Paryatak Awas Girhs 95 1283 4085 (5.96) (4.72) (5.47) 4 Guest Houses/ 388 3943 9845 Lodges (24.36) (14.50) (13.17) 5 Dharamshalas 68 3882 20833 (4.27) (14.28) (27.88) 6 Others 80 344 810 (5.02) (1.26) (1.08) Total 1593 27186 74734 (100.00) (100.00) (100.00) (Figures in bracket give percentage to Total)
May 2008 A2 - 28 Uttarakhand Tourism Development Master Plan Final Report
The share of classified hotels in rooms is just 2.4 percent and that in terms of beds is only 1.7 percent. About 62.8 percent of the rooms and 50.7 percent of the beds are provided by other hotels which are not subject to any quality standards. The shares of rooms and beds provided by the two Tourism Corporations were 4.7 percent and 5.5 percent respectively. These establishments are expected to establish quality standards and ensure a check on room tariffs apart from providing accommodation facilities at new and emerging destinations which are not served by the private sector. It, however, needs to be assessed to what extend these establishments are presently able to achieve the stated objectives and how they can be made more functional and efficient. The supplementary accommodation facilities provide about 15.5 percent rooms and 29.0 percent beds. These are largely located at pilgrim centres of different communities and managed by the respective religious establishments. These accommodation units are meant for pilgrims travelling on low budgets. In general, the quality of accommodation facilities available in the state is of average quality even for an average domestic tourist.
5.2 Place-wise Distribution of Accommodation Units
The accommodation establishments have a high concentration on some of the destinations in the State. The classified hotels are located at eight places. The distribution of these hotels along with star category, number of rooms and beds till September 2007 is given in Table- 35.
Table-35: Distribution of Classified Hotels in Uttarakhand
District Place Star Number of Category Units Rooms Beds Dehradun Dehradun 4 Star 1 44 50 3 Star 2 62 124 Dehradun Mussoorie 5 Star 1 90 180 3 Star 1 45 90 Haridwar Haridwar 3 Star 3 205 426 Almora Almora 2 Star 1 10 20 Chamoli Badarinath 2 Star 1 52 120 Nainital Mukteshwar 2 Star 1 12 24 Nainital Ram Nagar 3 Star 1 54 104 Tehri Narendra Nagar 3 Star 1 75 150 Total 13 649 1288
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There is only one five star hotel and one four star hotel in the whole of Uttarakhand. Out of 13 classified hotels, eight are 3 star hotels and three are 2 star hotels. There are 33 places in Uttarakhand which have at least ten accommodation units of all categories. The list of these places along with the number of establishments rooms and beds is given in Table-36. The largest number of accommodation units, rooms and beds are in Haridwar and a large percentage of beds are in guest houses, ashrams and dharamshalas. The top five destinations with the largest number of accommodation establishments are Haridwar, Mussoorie, Dehradun, Rishikesh and Nainital. Though, there are about 150 destinations in which accommodation establishments for tourists are available, the listed 30 destinations account for 83.9 percent of accommodation establishments, 87.1 percent of rooms and 85.2 percent of beds.
Table-36: List of Places with Ten or More Accommodation Units
District Place Number of Units Rooms Beds Haridwar Haridwar 811 4940 84882 Dehradun Mussoorie 145 3460 8442 Dehradun Dehradun 125 2313 5059 Dehradun Rishikesh * 138 3965 33169 Nainital Nainital 89 2162 4605 Chamoli Joshimath 54 460 1271 Chamoli Badarinath 63 906 4234 Almora Almora 38 522 1052 Pauri Garhwal Pauri 35 153 296 Uttar Kashi Uttar Khasi 37 522 1225 Rudra Prayag Gaurikund 33 328 961 Rudra Prayag Rudra Prayag 38 284 1439 Almora Raniket 29 387 794 Pauri Garhwal Srinagar 28 424 1161 Tehri New Tehri 25 230 527 Rudra Prayag Kedarnath 21 180 518 Pitoragarh Pitoragarh 22 344 716 Chamoli Ghangria 19 201 666 Chamoli Karnaprayag 19 185 456 Dehradun Vikasnagar 17 267 690 Rudra Prayag Gupt kashi 16 201 622 Rudra Prayag Sonprayag 16 116 363 Bageshwar Kausani 16 303 698 Uttar Kashi Badkot 15 185 380 Chamoli Gopeshwar 14 94 260 Haridwar Roorkee 13 159 315 Udham Singh Rudrapur 12 233 460 Nagar
May 2008 A2 - 30 Uttarakhand Tourism Development Master Plan Final Report
Nainital Ramnagar 11 265 479 Uttar Kashi Nautala 10 84 168 Pithoragarh Munsyari 10 63 153 Nainital Haldwani 10 245 518 Chamoli Govind Ghat 10 131 427 Total 1939 24313 157006 Others 373 3586 28367 Grand Total 2312 27899 185373
* Rishikesh includes the parts in Dehradun, Tehri and Pauri Garhwal
5.3 Occupancy Rates of Accommodation Units.
An attempt was made through the survey for getting a realistic assessment of occupancy rates of accommodation establishments in different destinations. The requisite data sets were, however, not provided by a large number of establishments. The direct linkage between luxury tax and room occupancy appeared to be a major reason for not providing the occupancy data by the accommodation establishments. By gleaning through the available data and comparing the same with the current levels of tourist visits and duration of stay, the over all bed occupancy rate in the state of Uttarakhand is estimated to be about 50 percent. The average annual bed occupancy rate in Dehradun, Mussoorie, Haridwar, Nainital and Tehri is estimated to be about 60 percent. In the case of Almora, Gangotri, Uttarkashi, Pauri and Rudra Prayag, the average bed occupancy rate is estimated to be over 50 percent. In the Chamoli district covering Badarinath, Gopeshwar, Joshimath, etc; the average occupancy rate is between 40 and 50 percent. It is primarily because of high seasonality in the tourist traffic to these areas. In fact, the pilgrim centres in upper ranges have a high peak of tourist traffic during May and September and the tourism industry is active only during April to October.
5.4 Employment Pattern.
The 71 accommodation units surveyed had a total of 1566 rooms and 3749 beds. These establishments employed 1194 persons including unpaid family workers. The average employment per room thus worked out to be about 0.8 persons. The classified hotels surveyed had 236 rooms employing about
May 2008 A2 - 31 Uttarakhand Tourism Development Master Plan Final Report
464 persons including trainees. The average employment per room thus worked out to be about 1.97 persons. The employment in the accommodation establishments was dominated by males with a 97 percent share. The average emoluments paid to the employees including over time allowances and social security benefits was about Rs.4520 per employee per month.
5.5 Financial Performance of Accommodation Establishments.
As per the survey, the financial performance is quite encouraging with an average gross operating profit of more than 50 percent. This may be due to low wage bills and low expenditures on upkeep and maintenance which can affect the performance of the establishments in the long run. The food and beverage sales of the accommodation establishments on an average was low as a percentage of total revenue and the input cost for the same was as high as 42 percent. The surveyed accommodation units, however, included the units not having restaurant facilities.
5.6 Restaurant Industry in Uttarakhand.
The restaurants in Uttarakhand are generally oriented towards meeting the needs of domestic tourists with Indian cuisine. The restaurants serving continental food are very few and that too with limited menu. The average cover per restaurant in Uttarakhand is about 30 and the average employment per establishment is 5.5. The average emoluments paid to the worker is also low at around Rs.2245 per month. As in the case of accommodation establishments, the financial performance is highly encouraging with a gross operating profit of more than 50 percent. The average material cost as a package of revenue from restaurants is as low as about 16 percent. It appears independent restaurants are functioning more efficiently than the restaurants in accommodation establishments.
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5.7 Travel Agencies and Tour Operators.
The travel agency and tour operator industry in Uttarakhand is generally in a stage of infancy. Among 26 travel agents/ tour operators surveyed only 4 were doing international air booking and 7 were doing domestic air booking. Over 80 percent of the travel agents and tour operators were doing hotel and transport booking. About 61.5 percent were handling groups sent by over seas tour operators. 73 percent were handling groups sent by domestic travel agents and tour operators in metro cities. About 77 percent of the travel agents/ tour operators were also organizing package tours of fixed duration and destinations.
Among the travel agents/ tour operators surveyed only 42 percent possessed any kind of transport. Just five of them (19 percent) owned luxury coaches. While one of them owned 7 coaches, the other four taken together owned another 7 luxury coaches. Ten of them owned luxury cars numbering about 32. These establishments also owned 6 ordinary cars. Yet another 3 establishments owned 6 more ordinary cars. One of the tour operators owned 2 river rafts. The asset base of the travel agents/ tour operators is thus fairly low and they generally operate by hiring vehicles from transport operators.
The average employment per travel agent/ tour operator establishment was about 10.5 persons with an average monthly emolument of Rs.3122. The average gross operating profit of the establishments was about 30 percent.
In general, bad road condition, and non-availability of parking areas in tourist destinations are stated to be the major constraints in the development of tourism in the state.
May 2008 A2 - 33
Appendix 3
HRD and Training
Uttarakhand Tourism Development Master Plan Final Report
Appendix 3: HRD & Training
The objectives of the training should be: • Improving the capacity of tourism administration and local authorities in Uttarakhand to devise and implement poverty reduction policies, plans and projects through the development of tourism. • Equipping participants with practical and theoretical understanding of tourism with particular reference to creation of employment opportunities and thereby reduction of poverty, theories, tools and techniques.
It is expected that at the end of the training: • The capacity of tourism administration and local authorities to devise and implement tourism promotion policies, plans and projects through the development of sustainable forms of tourism will be built • Participants would be equipped with a proper understanding of tourism, theories, tools and techniques.
The resource person should give an overview and introduction of different forms of tourism and the way it would impact on employment opportunities in the state. These issues cut across the characteristics of poverty, advantages of tourism for development, trade in tourism as a powerful tool for change, mainstreaming and the importance of the market. Some of the issues that may come up are that tourism is a market driven private sector activity with an end product which needed to be sold. There is also the need to improve linkages and reduce leakages by way of the private sector sourcing inputs and services directly from the local communities. A caution must be sounded that tourism should be seen as an additional livelihood and communities should be educated not to depend solely on it. There is also the need for all tourism activities to build on and complement existing livelihoods in local communities. For mainstreaming of tourism to be effective, multi-stakeholder (rural population including office bearers of village assemblies, traditional authorities at the village, district and even state level, service providers, tourism enterprises, private sector, tourists, agencies and departments of the state government) partnerships as well as increasing length of stay and spending of tourist were important and should be encouraged.
Tourism has now started focusing more on local economic development that is local spending, rather than on international visitor arrival numbers. In realising the opportunities for tourism there should be a comprehensive Government Policy and Action, strong private sector engagement and multi-stakeholder partnerships. The realisation of benefits depends on the creation of employment at all skill levels, the extent of linkages to existing local economy, i.e. maximising linkages and minimising leakages and the extent of local/non-local ownership of tourist enterprises. The key challenge in tourism remains the market. Therefore, there was no tourism until it was sold.
The UNWTO has identified the following 7 mechanisms for creation of awareness and capacity building:-
o Employment of the disadvantaged sections in tourism enterprises o Direct sales of goods and services to visitors by these sections o Direct sales of goods and services to visitors by the informal economy/sector. o Establishment and running of tourism enterprises by the host population. o Tax or levy on tourism income or profits with proceeds benefiting the host population. o Voluntary giving and support by tourism enterprises and tourists o Investment in infrastructure stimulated by tourism benefiting the inhabitants in the locality.
As a starting point, the following specific recommendations are made for human resource development in Uttarakhand:
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Training Requirements of Uttarakhand While language, communication and behavioural skills form the basic training requirement of all those involved in tourism industry, there are also a number of technical skills which need to be imparted to specific groups of workers. An indicative list of such skills and the target groups of workers are given below:
Skill Target Group Hygiene and Cleanliness All persons involved in food making &serving Cooking All persons involved in food making &serving Plate making and decoration All those involved in plate making & serving Table preparation and serving All waiters in hotels and restaurants Cleaning and linen changing Room boys & girls of housekeeping Road safety and security Tourist transport operators & drivers Boat travel safety & security Boat operators & boats men Guide services Guides Tour booking and arrangement Travel agents & tour operators Property design and management Proprietors of hotels & restaurants Tourism industry management Government officials a) Identification of the education needs and elaboration of an education programme: b) Training for 20 line managers from camps, lodges