Compete for 30 -Second Advertising Spots Ed in November 1988
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Volume 7 Issue 8 Radio Monte Carlo February 24 San Remc MUSIC 1990 Supports New Age Release by David Stanfield Special! PolyGram Italy is bidding to out a total of 252 advertis- boost the new age music ing spots on that station and Watch out next wee label Windham Hill with a on Rete 105:' for an in-depth look compilation album released The logo of Radio Monte exclusivelyforthe homeCarlo appears on the LP at Italy's leading market.The companyis cassette and CD versions. music festival. already a leader with the The network's national fre- label registering 35% of all quencies are also listed on European sales. thesleeve.Radio Monte CONTENTS Productmanager Gio- Carlo is giving the compila- vanni Arcovito: "Windham tion heavy airplay on its DAB To "Revolutionise" The European Hill gave us permission to late -night show 'New Age Radio 3 Music & select theartistsfeatured And New Sounds'. The pro- Broadcasting technology to improve sound quality Broadcast and to print the product grammes,hostedby DJ MEDIATrade Magazine locally. We believe that this NickTheNightfly,are Japanese Success For is a very special project that broadcast daily from French Show 4 could give a lead to other 22.00-01.002 World music radio programme boosts Gong And FKN Europeancountries!'Ar- Network executive Edoar- record sales covito confirmsthatthe do Hazan confirms . that company hasinvestedin new age music was introduc- New Rules Threaten Compete For 30 -second advertising spots ed in November 1988. "It Mortgage Ad Revenue 5 UK law to wipe 5% off radio spend onthe privatenetwork was intuition on the part of GDR Sales Deal channel Odeon TV and is programme controller Kiss Metropolys Awaits by Chris Fuller co -promotingthealbum NovellaHazan. Itwas CSA Verdict 8 Two West German com- music with a primarily easy -Emozioni In Musica with meant as an alternative to French radio deal depends on go-ahead panies are battling to win a listening format. private radio network Radio rock, pop and house music major marketing and sales The proposed agreementMonte Carlo. which tends to saturate the Radio DeeJay Backs agreement with East Ger-is a takeover and extension Arcovito: "Radio Monte airwaves. It was a risk but it Beatles House Medley 9 many'sstatebroadcaster, of an existing contract bet- Carlois thecountry's has paidoff:'Audiradio Italian network supports controversial Radio DDR. Bavaria's ween a small north Bavarian new single leading broadcaster of new RADIO MONTE CARLO Gongcommercialradio station,RadioEuroherzage music. We have taken continues on page 9 Bo, group and the Hamburg - (Hof) and Radio Karl Mark Veronique Audience basedradiosaleshouse, Stadt.Gong'sheadof Up 5% 10 Dutch private TV channel wins more Funk Kombi Nord (FKN)marketing Martin Schmitz viewers are both waiting to hear says the initial contract will which of their bids haverun for just six weeks. This Viborg Tops Danish been successful. is because the GDR elec- Radio Survey II Under thedeal,either tions on March 18 are likely Jutland station heads new Gallup ratings Gong or FKN willsell to be followed by the im- advertising for four DDR 2 plementation of new media AM Stations Dominate regionalstations inthe laws. Madrid Ratings II south-western part of East But Schmitz is "confident Spanish media survey reflects national diversity Germany - Leipzig, that following the election Dresden, Weimar and Karl therelationshipcanbe MAKING Marx Stadt - which reach a renegotiated and expanded, WAVES 18 combined daily audience in perhaps into programming Tuning In To Sky Radio excess of one million. and programme exchange. Producers Quincy Jones and Phil Ramone, who between them DDR 2 is a national net- It's a fascinating new have sold 170 million records, met up recently for French TV An EMR publication in work, one of the four Radio marketasfarasmany channel Antenne 2's rock show 'Lunettes Noires Pour Nuits partnership with DDRchannels,and is Western advertisers are Blanches'. Ramone has just produced his first French artist, JulienClerc. Froml -r: Ram one;Thierry Ardisson,co- primarily targetted at 25-50 GONG AND FKN COMPETE producer/presenter; Jones; Catherine Barma, co-producer/pro- yearolds.Itplays5007o continues on page 3 grammer. illboard (advertisement) AmericanRadioHistory.Com - Pan European News MUSIC New DAB Technology e vtraiAtra MEDIA Will "Revolutionise" Radio Hungarianstaterecord label by Chris Fuller Hungarianisreportedtobe Geneva- DAB (Digital Audioneeded for DAB would be about Koamernik hopes initial negotiating with major Western venture Broadcast), the CD -quality radio 100 watts for terrestrial wavelength clearance will be given compact. over a Mint or parmershipdeal Mat could signalbeing developed by the transmission. at an ITU conference at Seville in enableitto finance expansion. EuropeanBroadcastingUnion Among other advantages, DAB Spain in 1992. But he adds that EMI has refused to comment on (EBU), could be in use on the is aroundfourtimesmorethe US is "pushing very, very hard ",peculation"thatithasex Continent within five years. Ac-spectrum -efficient than conven- for the system to be introduced changedlettersof intentwith cording to EBU radio director tional FM broadcasting -that is, it there... Our timetables may be Hungaroton over a deal. Thomas Alexanderson, the newallows than to four more radio revised' * * London -based syndicator PPM DAB technologywill"revolu- signals to exist within the same In the US, John Abel, executive Radio Woes is poised to move in- tionise the world radio industry".band width. It is user-friendly (no VP of the National Association to Eastern Europe for thefirst Its developers claim that DAR tuning problems, easy programme of Broadcasters (NAB), has warn- limo Its 'American Countdown' owned by the EBU and a West identification) and allows flexible ed radio to swiftly embrace DAB show will be aired in pilot form by German -based research organisa- serviceconfigurations(mono, in view of ever-increasing quality leading Budapest commercial sta- tion Radio Calypso, though it will tion called EU147/DAB - Eurekastereo, data). demands from consumers. He not include Budweiser credits and Project 9147, will provide Research has been going on for toldarecent NAB directors' advertising. PPM's programming transmissions as good as CD or five years - but is not yet complete. meeting in California that radio director Linda Skates is confident DAT in both terrestrial (for bothThomas Alexandersom "The pro- must learn toturn such new that the pilot will lead to a full fixed and mobile receiving loca- blem has been to develop an technology to its advantage. Hungarian runfortheshow, tions) or satellite broadcasts. antenna which was small enough If the US were to adopt a which is hosted by Benny Brown. * * * At EBU headquarters in forthegeneral consumer and systemsimilarto thatunder Firecompletelydestroyedthe Geneva, Switzerland, senior would also allow reception by developmentinEurope,Abel Paris office, or the Printemps Sr engineer Franc Kozamernik says amobile units such as car or tran- said, there could be as many as Bourges last weekend. The music DAB signal is las prone to in- sistor radios. At the moment the 12-16 stereo channels per market - festival organisers say the cause of terference or distortion than FM. hardware is still too bulky!' all transmitting from the same the blaze is not yet known. April's festivalis stillexpected Sound qualityisalso superior Before DAB can come into towerwiththesamepower, togo ahead as planned. because DAB has a higher fre- generalusetheInternational transmitter, and coverage area. * * * quency response and containsTelecommunication Union (ITU) The EBU will demonstrate the Andrew Lloyd Webberhas more information (about 20 KHzmustmakeavailablecertain use of DAB at the NAB annual bought back lye Really Useful versus 15 KHz for FM). wavelengths (below 2000 MHz for convention in Atlanta, Georgia, at Group (RUG) only five months Furthermore, the DAB system satellite transmission, below 500 the end of March. A more exten- afterlastyear'sstockmarket flotation. MHz for terrestrial), and so, in sive sales demonstration is plann- The dealiscosting also requires las power - at a fre- Lloyd Webber 77 million and quencyof100 MHz, it is some territories, force out mobile ed for Las Vegas in 1991. 0 ores speculators in the RUG dou- estimated that the highest power telephone and military traffic. bk their initial investment. * * * GONG AND Fl(N COMPETE The BPI and the MCPS have SOPOT Festival continued from front page stonednegotiations on a new mechanical royalty rate concerned and we see this as the for the Confirmed For August UK due to come into effect from 'firsthandshake',hestartof April 1. The MCPS wants to in- The 27th international SOPOT A closingliveconcertwill something big. It will alio serve as troduce the BIEMTTP1 schedule music festival will take place at benefit the World Association For a pointer as to how new commer- but the BPI is insisting that "then Sopot,nearGdansk,Poland, Orphans and Abandonedcial radio stations will fare in East are special circumstances in Me from August 15 to IS. As at last Children. Germany in the future!' UK market which do not apply in other European markets". year's event, which was seen by an SOPOT president, Wojciech According to Schmitz, if Gong * * * estimated 300 million TV au- Korzeniewskk "The festival aims secures the deal the East Germans MTV has agreed a five-year royal- dience in Eastern Europe, SOPOT to provide a platform both for willreceiveapproximately two ty deal with the IFIN based on a 90 will include trade exhibitions, western companies already thirds of advertising revenue gene- percentageof itsadvertising classical and rock performances, trading with Eastern Europe andrated. He estimates the sanweek revenue. Payments will be spin fashion and fdm festivals plus the between the rights holders in the those who wish to do so. It's ancontract will be worth between mentries covered by the satellite Grand Prix song contest, won last opportunity to gain `hands on' ex- DM 1-2 million (app. US$ 595.0(10 TV station.Meanwhile MTV year by Norway's Dance With A perience of what is a vastly expan- - 1.2 million) for DDR 2.