GRD 3150 Intro to J.Snape

Humanist/ Old Style Adobe Garamond Goudy Hoefler

Transitional Serif Minion Mrs.Eaves

Modernist Serif 680pt Adobe Garamond Walbaum

Slab Serif Century Schoolbook

Sans Serif Akzidenz Grotesk Gothic Helvetica Neue Meta Trade Gothic Good 48pt Franklin Gothic Demi 30 9pt size/11pt leading Adobe Garamond™ was designed has been expanded to include small 10/12 Adobe by Robert Slimbach in 1989. The ro- caps, titling caps, expert , and man weights were based on the true caps, which were typical in the Garamond, and the italics on those fifteenth and sixteenth centuries. Garamond 48pt of punchcutter Robert Granjon. This Humanist/Old Style Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU

700pt VWXYZ 1234567890 24pt Claude Garamond, a Frenchman, tics that echoes handwritten letters. designed the Garamond typeface in Its contrast between thin and thick 10/12 the 1500s. It is a Humanist serif face, strokes is less than a Transitional type- which means that it was designed face like Baskerville, but more than Garamond 48pt with rounded, organic characteris- most sans serif faces. Humanist /Old StyleSerif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 24pt

NOTE THE EXAMPLES OF POOR PATH QUALITY WHICH INDICATE THAT THIS IS AN INFERIOR (PROBABLY AUTOTRACED) VERSION OF a700pt GARAMOND –DO NOT USE IT. Goudy Old Style (also known as Type Founders (ATF) in 1915. Certain 10/12 just Goudy) is an old-style classic of its attributes—most notably the serif typeface originally created by gently curved, rounded serifs of certain Goudy 48pt Frederic W. Goudy for American glyphs—suggest a Venetian influence. Humanist/Old Style Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU

VWXYZ 1234567890 24pt a700pt Designed by Jonathan Hoefler in demonstrate advanced type tech- 10/12 1991, is a contempo- nologies. It takes cues from a range rary serif Antiqua font that was of classic fonts, such as Garamond Hoefler 48pt designed for Apple Computer to and Janson. Humanist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQR STU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- a700pt VWXYZ 1234567890 24pt Baskerville is a transitional serif positioned between the old style 10/12 typeface designed in 1757 by John typefaces of William Caslon, and the Baskerville (1706–1775) in Bir- modern styles of Giambattista Bodoni mingham, England. Baskerville is & Firmin Didot. Baskerville 48pt classified as a transitional typeface, Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Caslon is a group of serif typefaces types. It is characterized by short 10/12 designed by William Caslon I ascenders and descenders, bracketed (1692–1766), and various revivals serifs, moderately high contrast, robust thereof. Caslon shares the irregular- texture, and moderate modulation of Caslon 48pt ity characteristic of Dutch Baroque stroke. Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Minion is a digital typeface de- system for type sizes, in which minion 10/12 signed by Robert Slimbach in 1990 is between nonpareil and brevier. It is for Adobe Systems. The name inspired by late Renaissance-era type. Minion 48pt comes from the traditional naming Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- a600pt VWXYZ 1234567890 24pt Mrs Eaves is a transitional serif husband Rudy VanderLans. Mrs Eaves 10/12 typeface designed by Zuzana Licko is named after Sarah Eaves, the woman in 1996, and licensed by Emigre, who became ’s wife. Mrs.Eaves 48pt a typefoundry run by Licko and Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a800pt VWXYZ 1234567890 24pt Perpetua is a typeface that was designed transitional type, Perpetua can be classi- 10/12 by English sculptor and typeface de- fied with transitional typefaces because of signer Eric Gill (1882–1940).Though characteristics such as high stroke contrast Perpetua 48pt not designed in the historical period of and bracketed serifs. Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a800pt VWXYZ 1234567890 24pt Times New Times New Roman is a serif type- commissioned after Stanley Morison 10/12 face commissioned by the British had written an article criticizing The newspaper The Times in 1931, Times for being badly printed and Roman 48pt created by Victor Lardent. It was typographically antiquated. Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Bodoni is a series of serif type- the ideas found in the printing type 10/12 faces first designed by Giam- Baskerville: increased stroke con- battista Bodoni (1740–1813) in trast and a more vertical, slightly 1798. The typeface is classified as condensed, upper case; but took Bodoni 48pt modern. Bodoni followed them to a more extreme conclusion. Modernist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Along with Giambattista The types that Didot used are 10/12 Bodoni of Italy, Firmin Didot is characterized by extreme contrast credited with designing and es- in thick strokes and thin strokes, tablishing the use of the “Mod- by the use of hairline serifs and by Didot 48pt ern” classification of typefaces. the vertical stress of the letters. Modernist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 24pt a700pt Designed in the early 1800’s Modern fonts, yet Walbaum has 10/12 by Justus Walbaum. Its verti- many unique character quirks cal stress, and fine hairlines that make it open, warm, and Walbaum 48pt contrast with bold of typical very graceful. Modernist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Century Century is a family of type Despite originating in the nine- 10/12 faces derived from the original teenth century, use of the type- Century Roman cut by Ameri- face remains strong, for periodi- can Type Founders designer cals, textbooks, and literature. Schoolbook 48pt Linn Boyd Benton in 1894. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Clarendon is an English slab- German Empire for proclamations 9/10.8 serif typeface that was created during World War I, and was also in England by Robert Besley in common in wanted posters of the 1845. The font was used exten- American Old West. Clarendon 48pt sively by the government of the Slab Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ a550pt 1234567890 24pt The original Rockwell was new weights in the 1920s. Rock- 10/12 produced by the Inland type- well is a geometric slab serif, a foundry in 1910, with Morris strong display face for headlines Rockwell 48pt Fuller Benton cutting several and legible in short text blocks. Slab Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Akzidenz Akzidenz-Grotesk is a grotesque name Accidenz-Grotesk. It was the 10/12 (early sans-serif) typeface origi- first sans serif typeface to be widely nally released by the Berthold used and influenced many later neo- Grotesk 48pt in 1896 under the grotesque typefaces after 1950. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Bell Gothic is a realist sans-serif Company. The typeface was com- 10/12 typeface designed by Chauncey H. missioned by AT&T as a proprietary Griffith in 1938 while heading the typeface for use in telephone direc- typographic development program tories. Bell Gothic 48pt at the Mergenthaler Linotype Humanist Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU

VWXYZ 1234567890 24pt a700pt Franklin Franklin Gothic and its related archaic term meaning sans-serif. 10/12 faces are realist sans-serif type- Franklin Gothic has been used in faces originated by Morris Fuller many advertisements and head- Benton (1872–1948) in 1902. lines in newspapers. Gothic 48pt “Gothic” is an increasingly Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Frutiger is a sans-serif typeface by Roissy, France, which needed a new 10/12 the Swiss type designer Adrian directional sign system. Instead of Frutiger. It was commissioned in using one of his previously designed 1968 by the newly built Charles typefaces like Univers, Frutiger Frutiger 48pt de Gaulle International Airport at chose to design a new one. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Futura is a geometric sans-serif project. It is based on geometric 10/12 typeface designed in 1927 by shapes that became representative Paul Renner. It was designed as a of visual elements of the Bauhaus Futura 48pt contribution on the New Frankfurt- design style of 1919–33. Geometric Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt The successful Gill Sans was issued Edward , designed for the 10/12 by Monotype in 1928 to 1930. The signage of the London Underground roots of Gill Sans can be traced to Railway in 1918. Gill Sans 48pt the typeface that Gill’s teacher, Humanist Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Helvetica was developed in a neutral typeface that had great 10/12 1957 by Max Miedinger with clarity, had no intrinsic meaning in Eduard Hoffmann. The aim of its form, and could be used on a Helvetica 48pt the new design was to create wide variety of signage. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Helvetica Neue Helvetica is a rework- was the design consultant (1983). 10/12 ing of the typeface with a more Changes include improved legibility, structurally unified set of heights heavier punctuation marks, and Neue 48pt and widths. increased spacing in the numbers. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ a600pt 1234567890 24pt FF Meta is a humanist sans-serif was a sturdy, basic sans serif eas- 10/12 typeface family designed by Erik ily readable from an angle, and in Spiekermann in 1986. Attention smaller point sizes. FF Meta 48pt was paid to creating a face that Humanist Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ a600pt 1234567890 24pt Myriad is a humanist sans-serif tinguished from other sans-serif fonts 10/12 typeface designed by Robert Slim- due to its special “y” descender (tail) bach and Carol Twombly for Adobe and slanting “e” cut. Myriad is similar Myriad Pro 48pt Systems in 1992. Myriad is easily dis- to Frutiger. Humanist Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt News News Gothic is a realist sans-serif shallow. The typeface differs in its or- 10/12 typeface designed by Morris Fuller ganic shapes and subtle transitions Benton in 1908. The letter forms of stroke width, all contributing to a Gothic 48pt are compact, and descenders are less severe, humanist tone of voice. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Trade 10/12 Trade Gothic is a sans-serif ing family structure as other sans- typeface first designed in 1948 serifs (Futura, Helvetica, Univers, by Jackson Burke. Trade Gothic Frutiger), but this dissonance is Gothic 48pt does not display as much unify- typical of hand-worked typefaces. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Univers is the name of a realist numbers rather than names to 10/12 sans-serif typeface designed by designate variations of weight, in 1954. With width, and slope. The full Univers Univers 48pt Univers, Frutiger began using family consists of 21 typefaces Humanist Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ

600pt 1234567890 24pt Verdana is a humanist sans- height, wide proportions, large 10/12 serif typeface designed by counters, and distinctions be- Matthew Carter for Microsoft tween similarly-shaped char- Verdana 48pt Corporation. The large x- acters increase legibility. Sans Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 24pt abcdefghijklmnopqrstuv wxyz ABCDEFGHJKLMNOP QRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuv wxyz ABCDEFGHJKLMNOP a600pt QRSTUVWXYZ 1234567890