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VWXYZ 1234567890 Abcdefghijklmnopqrstuvwxyz GRD 3150 Intro to Typography J.Snape Humanist/ Old Style Serif Adobe Garamond Garamond Goudy Hoefler Transitional Serif Baskerville Caslon Minion Mrs.Eaves Perpetua Times New Roman Modernist Serif 680pt Adobe Garamond Bodoni Didot Walbaum Slab Serif Century Schoolbook Clarendon Rockwell Sans Serif Akzidenz Grotesk Bell Gothic Franklin Gothic Frutiger Futura Gill Sans Helvetica Helvetica Neue Meta Myriad News Gothic Trade Gothic Univers Good Typefaces Verdana 48pt Franklin Gothic Demi 30 9pt size/11pt leading Adobe Garamond™ was designed font has been expanded to include small 10/12 Adobe by Robert Slimbach in 1989. The ro- caps, titling caps, expert fonts, and man weights were based on the true swash caps, which were typical in the Garamond, and the italics on those fifteenth and sixteenth centuries. Garamond 48pt of punchcutter Robert Granjon. This Humanist/Old Style Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU 700pt VWXYZ 1234567890 24pt Claude Garamond, a Frenchman, tics that echoes handwritten letters. designed the Garamond typeface in Its contrast between thin and thick 10/12 the 1500s. It is a Humanist serif face, strokes is less than a Transitional type- which means that it was designed face like Baskerville, but more than Garamond 48pt with rounded, organic characteris- most sans serif faces. Humanist /Old StyleSerif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 24pt NOTE THE EXAMPLES OF POOR PATH QUALITY WHICH INDICATE THAT THIS IS AN INFERIOR (PROBABLY AUTOTRACED) VERSION OF a700pt GARAMOND –DO NOT USE IT. Goudy Old Style (also known as Type Founders (ATF) in 1915. Certain 10/12 just Goudy) is an old-style classic of its attributes—most notably the serif typeface originally created by gently curved, rounded serifs of certain Goudy 48pt Frederic W. Goudy for American glyphs—suggest a Venetian influence. Humanist/Old Style Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 24pt a700pt Designed by Jonathan Hoefler in demonstrate advanced type tech- 10/12 1991, Hoefler Text is a contempo- nologies. It takes cues from a range rary serif Antiqua font that was of classic fonts, such as Garamond Hoefler 48pt designed for Apple Computer to and Janson. Humanist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQR STU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- a700pt VWXYZ 1234567890 24pt Baskerville is a transitional serif positioned between the old style 10/12 typeface designed in 1757 by John typefaces of William Caslon, and the Baskerville (1706–1775) in Bir- modern styles of Giambattista Bodoni mingham, England. Baskerville is & Firmin Didot. Baskerville 48pt classified as a transitional typeface, Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Caslon is a group of serif typefaces types. It is characterized by short 10/12 designed by William Caslon I ascenders and descenders, bracketed (1692–1766), and various revivals serifs, moderately high contrast, robust thereof. Caslon shares the irregular- texture, and moderate modulation of Caslon 48pt ity characteristic of Dutch Baroque stroke. Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Minion is a digital typeface de- system for type sizes, in which minion 10/12 signed by Robert Slimbach in 1990 is between nonpareil and brevier. It is for Adobe Systems. The name inspired by late Renaissance-era type. Minion 48pt comes from the traditional naming Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- a600pt VWXYZ 1234567890 24pt Mrs Eaves is a transitional serif husband Rudy VanderLans. Mrs Eaves 10/12 typeface designed by Zuzana Licko is named after Sarah Eaves, the woman in 1996, and licensed by Emigre, who became John Baskerville’s wife. Mrs.Eaves 48pt a typefoundry run by Licko and Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a800pt VWXYZ 1234567890 24pt Perpetua is a typeface that was designed transitional type, Perpetua can be classi- 10/12 by English sculptor and typeface de- fied with transitional typefaces because of signer Eric Gill (1882–1940).Though characteristics such as high stroke contrast Perpetua 48pt not designed in the historical period of and bracketed serifs. Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a800pt VWXYZ 1234567890 24pt Times New Times New Roman is a serif type- commissioned after Stanley Morison 10/12 face commissioned by the British had written an article criticizing The newspaper The Times in 1931, Times for being badly printed and Roman 48pt created by Victor Lardent. It was typographically antiquated. Transitional Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Bodoni is a series of serif type- the ideas found in the printing type 10/12 faces first designed by Giam- Baskerville: increased stroke con- battista Bodoni (1740–1813) in trast and a more vertical, slightly 1798. The typeface is classified as condensed, upper case; but took Bodoni 48pt Didone modern. Bodoni followed them to a more extreme conclusion. Modernist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a700pt VWXYZ 1234567890 24pt Along with Giambattista The types that Didot used are 10/12 Bodoni of Italy, Firmin Didot is characterized by extreme contrast credited with designing and es- in thick strokes and thin strokes, tablishing the use of the “Mod- by the use of hairline serifs and by Didot 48pt ern” classification of typefaces. the vertical stress of the letters. Modernist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 24pt a700pt Designed in the early 1800’s Modern fonts, yet Walbaum has 10/12 by Justus Walbaum. Its verti- many unique character quirks cal stress, and fine hairlines that make it open, warm, and Walbaum 48pt contrast with bold of typical very graceful. Modernist Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Century Century is a family of type Despite originating in the nine- 10/12 faces derived from the original teenth century, use of the type- Century Roman cut by Ameri- face remains strong, for periodi- can Type Founders designer cals, textbooks, and literature. Schoolbook 48pt Linn Boyd Benton in 1894. Slab Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU a600pt VWXYZ 1234567890 24pt Clarendon is an English slab- German Empire for proclamations 9/10.8 serif typeface that was created during World War I, and was also in England by Robert Besley in common in wanted posters of the 1845. The font was used exten- American Old West. Clarendon 48pt sively by the government of the Slab Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ a550pt 1234567890 24pt The original Rockwell was new weights in the 1920s. Rock- 10/12 produced by the Inland
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