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Typografie Mikrotypografie – Schriftästhetik Und Schriftwahl

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Typografie Mikrotypografie – Schriftästhetik Und Schriftwahl Typografie_Mikrotypografie Schriftästhetik und Schriftwahl Michael Wörgötter | www.typoinform.de | [email protected] Schrift Formprinzipien Das Forminventar unserer heutigen Antiquaschriften und Serifenlosen speist sich aus drei historischen »Formwelten«. Großbuchstaben römischen Ursprungs Kleinbuchstaben seit dem 8. Jahrhundert Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Kurrentform seit dem 15. Jahrhundert Beispiele oben: gesetzt aus der Adobe Jenson Pro Schrift und Schreiben* Werkzeuge Der Pinsel ist ein Römische Kapita- sehr bewegliches lis mit Flachpinsel Werkzeug. Mit geschrieben und mit ihm lassen sich dem Meißel ge- sehr freie Formen schlagen. erzielen. Breitfeder (Rohr- Die Redisfeder er- feder aus Bambus zeugt gleich starke oder Schilfrohr, Striche in alle später Gänsekiel). Richtungen und Bei gleichbleibender runde Strichenden. Schreibhaltung bleibt die Strichstär- ke gleich. Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Die Spitzfeder (Gänsekiehl, spä- ter Stahlfeder) läßt verschiedene Schreib- richtungen zu. Die Strichstärke kann variiert werden. *Quelle: Willberg, Wegweiser Schrift Schriftgeschichte* Die Lebensdauer unserer Schriften Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl *Quelle: Willberg, Wegweiser Schrift Schrift Formmerkmale Stilmerkmale Beispiele linke Spalte: – Minion Pro – Neue Helvetica Buchstaben mit unterschiedlichen Horizontale Ausrichtung, gute Zeilenfüh- – ITC Lubalin Graph Strichstärken und Serifen rung, bewegt. Breitfederduktus. – Just Lefthand – Walbaum Fraktur Beispiele rechts außen: Gleichmäßige Strichstärken, Die Senkrechte ist betont. Unbewegt. – The Sans keine Serifen Herkunft der Spitzfeder ist spürbar. – Walbaum EF – Futura – Stencil Gleichmäßige Strichstärken, Die Buchstaben folgen dem Prinzip kräftige Serifen konstruierter Formen. und Schriftwahl Typografie_Mikrotypografie_Schriftästhetik Satzschriften entworfen nach Unterschiedlichste stilistische geschriebenen Vorlagen Ansätze, individualistisch. Nicht an Lesbarkeit orientiert. Buchstaben aus teilweise unterbrochenen Strichen aufgebaut Schrift Charaktermerkmale The Sans Neue Helvetica Lubalin Graph ITC Stone Informal Netra Text Interstate Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl ITC Avant Garde Univers condensed Frutiger Baskerville Schrift und Charakter Times kursiv Poplar black Lunatix light Tarzana Narrow Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Lithos Neue Helvetica bold Bauer Bodoni bold Oblong Schrift Renaissance Barock Klassizismus Proportionen Oldstyle Transitional Modern Stile Verhältnis der Mittelänge zur Minuskelgröße Verhältnis der Versalbreiten Garamond von 1540, Schriften des 20. Jahr- 1925 und 1977 hunderts zeigen oft extrem zugespitzte Pro- Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl portionsverhältnisse. Bembo (um 1500) und Die Versalien sind bei Futura (1928). Gleiches der Caecilia und Vectora Proportionsprinzip. kaum höher als die Mit- Die Oberlängen der tellängen. Gemeinen ragen über die Versalien hinaus. Schrift Übersicht »klassische« Textschriften Gruppe I Gruppe II Gruppe III Venezianische Französische Barock-Antiqua Renaissance-Antiqua Renaissance-Antiqua Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Schrift Übersicht »klassische« Textschriften Gruppe IV Gruppe V Klassizistische Antiqua Serifenbetonte Linear-Antiqua (humanistisch /dynamisch) (konstruiert / geometrisch) (klassizistisch / statisch) Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Schrift Übersicht »klassische« Textschriften Gruppe VI Serifenlose Linear-Antiqua (humanistisch /dynamisch) (klassizistisch / statisch) (konstruiert) (»amerikanisch«) Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Schriften gleichen Namens Garamond Adobe Garamond 60 pt Stempel Garamond 55 pt Garamond BQ (Berthold) 57 pt Garamond Classico 57 pt Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Simoncini Garamond 56 pt Monotype Garamond PL 59 pt ITC Garamond 54 pt Sabon Next LT 55 pt Schriftvergleich 8 x Helvetica ? Neue Helvetica 56 pt (Linotype) NewhouseDT 55 pt (DTP Types) Typografie_Mikrotypografie_ Pragmatica 54 pt (ParaType) Nimbus Sans 57 pt (URW ++) Swiss 721 BT 54 pt (Bitstream) Maxima EF 58 pt – 50 Lw (Elsner & Flake) Arial 55 pt (Monotype) FF Bau 55 pt (FontFont) Schrift historisch Die Sabon von Jan Tschichold Sabon Bleisatz, 1964 Sabon Fotosatz, 1977 Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Sabon Postscript, 1989 Sabon Next LT in der Überarbeitung von Jean Francois Porchez, 2003 Schriftwahl Kriterien Garamond informieren aktivieren Lesetext Anzeige Mengensatz Schlagzeile 6 Schnitte 39 Schnitte 169 Euro 356 Euro erprobt experimentell vertraut neuartig robust elegant historisch zeitlos Typografie_Mikrotypografie_Schriftästhetik und Schriftwahl Zeichensatz national Zeichensatz international Zeitung Werbeprospekt Werkdruck Kunstbuch Verwendung einer Schrift Schriftmischung Einzelprojekt Corporate Design … ….
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