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Funding Journalism, Finding Innovation FUNDING JOURNALISM, FINDING INNOVATION Success Stories and Ideas for Creative, Sustainable Partnerships Copyright © 2018 by Media Impact Funders. Published in Philadelphia, Pennsylvania, in 2018 by Media Impact Funders. This work is licensed under the Creative Commons Attribution 3.0 United States License. To view a copy of this license, visit: http://creativecommons.org/licenses/by/3.0/us/ Or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Individuals are encouraged to cite this report and its contents. In doing so, please include the following attribution: Funding Journalism, Finding Innovation: Success Stories and Ideas for Creative, Sustainable Partnerships, by Dwight Knell, Nina Sachdev and Jessica Clark, June 2018. Design by Nina Sachdev | Media Impact Funders FUNDING JOURNALISM, FINDING INNOVATION Success Stories and Ideas for Creative, Sustainable Partnerships Reported and edited by: Dwight Knell Consultant, Shorenstein Center on Media, Politics and Public Policy, Harvard Kennedy School of Government Nina Sachdev Communications Director, Media Impact Funders Jessica Clark Research Director, Media Impact Funders TABLE OF CONTENTS Introduction 6 Foreword 7 Case Study: Einhorn Family Charitable Trust // LOR Foundation 8 // Solutions Journalism Network Case Study: Ford Foundation // ACLU of Michigan 11 Case Study: The California Endowment // Youth Media Hubs 14 Case Study: John D. and Catherine T. MacArthur Foundation 17 // Pulitzer Center on Crisis Reporting here has been perhaps no other moment in history so volatile and uncertain —yet full of so much opportunity—for Tjournalism. Newspapers across the country—along with countless jobs—are being eliminated at a high rate. Local news outlets are struggling with falling readership and revenues in an increasingly digital age. And as social media platforms become the primary news sources for an ever-increasing number of INTRODUCTION Americans, more of them are developing a distrust of the news media. Many politicians are widely discrediting and disparaging news organizations, with President Trump even branding the press “the enemy of the people.” With limited resources and dwindling revenues paralyzing the industry, it’s clear that journalism needs financial support now more than ever. What’s unclear is how it will survive in our relatively new digital landscape. Fortunately, funding for nonprofit news media has seen a notable uptick in support, oftentimes in the form of new types of grants. While funders have traditionally supported journalism through public media, there are now a growing number of nonprofit news sites that are focusing on a variety of reporting styles, including issue-specific, investigative, accountability, advocacy and more to fill the gaps created by newspaper cutbacks and an ever-more polluted commercial news media. Here at Harvard University’s Shorenstein Center, we’re focused on the nexus of media, politics and public policy. As such, we have an unwavering commitment to advancing journalism both as a trade and national resource. To address these issues and challenges in the space, we have collaborated with Media Impact Funders—a network of funders who support media and technology in the public interest—to produce this resource, which serves to highlight innovative funding methods in journalism. We couldn’t be prouder to team up with such an important organization as MIF. The work they’re doing to promote journalism across the country is absolutely critical, and they have been—and continue to be—a tremendous partner to Shorenstein. While this guide shows only a small sampling of how funders and publishers are working together to financially sustain the fourth estate, we hope that it nonetheless serves as a starting point for your own work by providing solid examples of groundbreaking funding efforts—ones that are both pioneering and effective. If you’re a grantee, you may also want to use this document to think about how your work might appeal to potential funders. Over the course of this work’s production, we got to speak with fascinating folks from across the industry, all of whom shared the same sentiment: that a free press is imperative for the survival of our democracy. With so many people making strides in ensuring the sector remains vibrant and healthy, it reassured us that we aren’t alone in our efforts. And with readers like you invested in the field, we can build and share scalable funding methods together in order to help media organizations remain financially solvent. That said, we hope that you’ll share this work with your networks so that all relevant stakeholders—foundations, publishers, journalists, investors and ultimately the public—can benefit from it. To ensure the survival of fact-based, high-quality journalism, media organizations and funders need to establish and sustain long-term, fruitful relationships in a variety of ways. Our goal with this piece is to showcase model partnerships to explore as well as foster those crucial connections. Nicco A. Mele Director, Shorenstein Center on Media, Politics and Public Policy 6 hen we were conceptualizing this guide, we marveled at how the journalism landscape has shifted over Wthe years. Aside from the changing technology and industry trends that are shifting the roles of newspapers, we’re seeing how facts and rational thought are being challenged in ways we never thought possible. FOREWORD Those of us who invest in a better world understand that we need better information and evidence-based reasoning to conduct our affairs, which is why philanthropy is stepping up to revive quality journalism and reconfigure the news media ecosystem. While core funding has always been imperative, it feels like we’ve reached a tipping point: The case for funding media and journalism is stronger than ever. In fact, over the past year, we’ve seen a spike in interest among funders about the role they can play in supporting news and community information. To meet that need, we decided it was time to update Journalism and Media Grantmaking: Five Things You Need to Know and Five Ways to Get Started, a starter guide for foundations interested in exploring how to make impactful journalism and community-information grants. The 2018 version of the handbook, produced with support from the Wyncote Foundation, is an update from 2011 that provides dozens of examples of successful journalism and media projects that have received philanthropic support. We see that handbook as a complement to this one. By highlighting these case studies you are about to read, we hope to spark creativity within the sector, upend the notion that funding models have to remain static, and ultimately boost funding for media organizations. Really, this project was a natural fit for us: We represent a vibrant and growing network of media funders, and we believe that strong networks are the foundation of this growing work. We’ve seen that collaboration can spark innovation and deepen learning on issues that are critical to the public interest. Thankfully, the larger philanthropic community is waking up to the challenges and opportunities, and they’re looking to the existing network that has experience about how to do this work effectively. To help pave the path forward, we’re thrilled to have partnered with the Shorenstein Center on Media, Politics and Public Policy to create this learning resource for funders. Vincent Stehle Executive Director, Media Impact Funders 7 CASE STUDY Einhorn Family Charitable Trust LOR Foundation Solutions Journalism Network Through a unique set of partnerships with the LOR Foundation (LOR) and the Einhorn Family Charitable Trust (EFCT), the Solutions Journalism Network (SJN)—a nonprofit dedicated to spreading the practice of solutions- oriented journalism—has achieved measurable, large-scale impact on the national and local levels. In just five years, it transformed from a startup to an established and well-respected nonprofit whose mission is to shift the way newsrooms conceptualize reporting and engage their communities. Here, we look at how two funders with distinct missions found ways to invest in the network and its partners. t’s important to note from the outset that EFCT doesn’t have a history of funding journalism and wasn’t initially looking to get involved with SJN. “When we thought about what we wanted to accomplish long-term, we asked ourselves: I‘How do we enable more constructive engagement among people of different ideological beliefs, backgrounds and identities?’” said Jonathan Gruber, who leads EFCT’s Campus and Community work. The answer—journalism—became clear after EFCT Executive Director Jennifer Hoos Rothberg met SJN co-founder and CEO David Bornstein and started to understand the unique role that solutions journalism could play in society. She found that the network’s priorities—helping news organizations shine a light on what’s working to address social problems and strengthen public engagement—aligned with the foundation’s. “We now live in a highly polarized, divisive country, and the role that journalists play in enabling constructive, fact-based, open-minded public engagement around issues is absolutely critical,” Gruber said. “The concept of solutions-based reporting greatly appealed to EFCT, driving forth the idea of collaborative work the organization encourages.” The foundation started by making a four- year investment to help transform SJN from “What’s great about this a barebones operation to a fully functioning partnership is that we’re nonprofit with national reach. “A vision for supporting the genuine buildout scale and spread was a clear focus from day of a web of journalist networks one,” Gruber added. and newsrooms. And that not only EFCT’s investment has diversified and benefits both Einhorn and SJN, expanded SJN’s funding base, increased but it creates a healthier society.” its capacity to conduct experiments, and —Jonathan Gruber, EFCT Campus provided technical assistance to their and Community Director network of newsrooms, emphasizing support and self-investment. It has also helped SJN build the Solutions Story Tracker, a searchable database of in-depth reporting on responses and approaches to social problems.
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